Issue: 19500215

Wednesday, February 15, 1950
February
4
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63
Wednesday, July 20, 2016

Articles
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MACLEAN'S
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Maclean's_19500215_0063_004_0001.xml
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The Studebaker Corporation of Canada, Limited
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The Studebaker Corporation of Canada, Limited
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Maclean's_19500215_0063_004_0002.xml
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Maclean's_19500215_0063_004_0003.xml
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EDITORIALS
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Good Jobs for All? Sure, But Not by Magic
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FOR THE first time in nearly 10 years there's enough unemployment in Canada to be worth talking about. Maybe it's because the subject has grown unfamiliar that so much of the talk has a woolly, unrealistic ring. Here’s a labor leader saying the answer to unemployment is to legislate for a flat 40-hour week with no reduction in the worker’s take-home pay.
Maclean's_19500215_0063_004_0004.xml
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EDITORIALS
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First Aid for Frozen Fingers
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A FRIEND of ours who has an English car has been rather smug about a blizzard which has been raging most of this week. When he wants to turn a corner he simply turns a button on his steering column and a lighted pointer wags out from the side of his car to say clearly and emphatically to all who follow: This is the way I’m going.
Maclean's_19500215_0063_004_0005.xml
masthead
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MACLEAN'S
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Maclean's_19500215_0063_004_0006.xml
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CONTENTS
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Maclean's_19500215_0063_004_0007.xml
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3
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MOFFATS LIMITED
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MOFFATS LIMITED
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Maclean's_19500215_0063_004_0008.xml
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4
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Metropolitan Life Insurance Company
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Metropolitan Life Insurance Company
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Maclean's_19500215_0063_004_0009.xml
article
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4
EDITORIALS
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In the Editors’ Confidence
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ARTICLE editor Pierre Berton, who occasionally leaves his desk to write an article himself, tells us that his two-part piece on E. P. Taylor was the toughest assignment he’s handled. Taylor, it turns out, is a man who doesn’t like publicity.
Maclean's_19500215_0063_004_0010.xml
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Maclean's_19500215_0063_004_0011.xml
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6
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CANADIAN GENERAL ELECTRIC COMPANY LIMITED
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CANADIAN GENERAL ELECTRIC COMPANY LIMITED
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Maclean's_19500215_0063_004_0012.xml
article
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E. P. TAYLOR AND HIS EMPIRE
You won’t find Eddie Taylor’s name on any of these national products but he controls them all. This frank series tells the story of our most contioversial business promoter
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PIERRE BERTON
THESE LINES, penned in the round handwriting of a contributor to the Delta Upsilon fraternity journal of 1921 at McGill, were intended to poke good-natured fun at a blue-eyed; round-faced young mechanical engineering student whose preoccupation with balance sheets and annual reports had gained him the nickname of “Overhead Taylor.”
Maclean's_19500215_0063_004_0013.xml
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8,9
Articles
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I SAY THE TORIES WILL WIN
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BEVERLEY BAXTER
LONDON (By Cable)—Three months before the British general election in 1945 the editor of Maclean’s cabled a request that I should predict what was likely to happen. My article appeared in the April 15 issue under the heading “Will Britain Swing Left?”
Maclean's_19500215_0063_004_0014.xml
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10,11,38
Fiction
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THE MERCIFUL MISSION OF GENERAL KUNG
Winging high over saw-tooth mountains Rory took a gamble with seconds to spare. It was Nancy’s life and his against the general’s
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ARCH WHITEHOUSE
ALL THIS took place before the Reds moved down to encircle Shanghai and it should be filed in one of those "Now It Can Be Told" folds. Originally the deal had been for a cargo flight from Takhing to Hangchow with about three tons of medical supplies for the Nationalist Army.
Maclean's_19500215_0063_004_0015.xml
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12,13,35,36
Articles
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The Most Glamorous Girls Live In Quebec
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GORDON SINCLAIR
WHEN I am in Montreal I sometimes stop at the information desk in the foyer of the Dominion Square Building and play a slightly wolfish, harmless and extremely fascinating little game with Paul Berlinguel. Paul, who has the bearing of a movie diplomat, the voice of Charles Boyer, the manner of a marquis, and the penetrating eye of a house dick, can usually tell the instant a girl walks through the massive doors almost 100 feet away whether she has a French or English background.
Maclean's_19500215_0063_004_0016.xml
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Articles
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BACKSTAGE AT OTTAWA
For Taxpayers, Some Small Mercies
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THE MAN WITH A NOTEBOOK
EVER SINCE ex-President Hoover drafted his plan to streamline the American bureaucracy Canadians have been asking, “Why can’t we have a Hoover Commission in this country?” In a quiet way we’ve been having one. Two years ago the Civil Service Commission set up a special branch to advise departments how to get more work done with fewer people.
Maclean's_19500215_0063_004_0017.xml
article
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Articles
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But I Couldn’t Find Picasso
We sent Eva-Lis to the Continent to talk to Picasso. She met Matisse, an exiled gangster, maybe saw the bones of St. Peter—but, sorry, no Picasso
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EVA-LIS WUORIO
THERE WAS the painter Matisse, a big, gay old man, enthroned in his huge cat-filled bed in Nice, and the sun pouring in through the palm trees. There was Inez, the New York Negro in her little bistro on the Left Bank, singing her snappy songs and hospitably including us in an incredible party.
Maclean's_19500215_0063_004_0018.xml
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Articles
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VICTORIA: TWEEDS IN EDEN
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BRUCE HUTCHISON
SPEAKING not quite as an Early Victorian but at least as an indisputable Mid-Victorian, I’m glad I knew Victoria before its fall. Even fallen it is a pretty good place to live in, among a hundred thousand postgraduate Canadians, half a million rose bushes, enough daffodils to turn the nation yellow with envy, a hundred imported English skylarks by my last census, one sea serpent named Cadborosaurus, plenty of assorted lunatics to make life saner than anywhere else and a civic mentality which baffles the psychiatrists.
Maclean's_19500215_0063_004_0019.xml
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THE CARLING BREWERIES LIMITED
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THE CARLING BREWERIES LIMITED
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Maclean's_19500215_0063_004_0020.xml
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19,31,32
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DON’T BOTTLE UP YOUR TEARS
Why store up your sorrow? Have a good cry and get it over with. That’s sound advice when you read what can happen when you keep a stiff upper lip
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RONALD HAMBLETON
SUPPOSE your child, your mother, or your best friend died tomorrow. What would it do to you? How should you behave? Should you let the tears flow, or determine to “put a brave face on things”? You can never tell how you will act until the calamity strikes.
Maclean's_19500215_0063_004_0021.xml
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20,21,37,38
Fiction
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THE STATELY STREET OF SIN
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GRATTAN GRAY
IN TORONTO they tell the story of a deaf old man who got on a streetcar and asked repeatedly to be let off at Jarvis Street. Finally the conductor shouted: “You won’t miss Jarvis Street. There’ll be two cops on one corner. There’ll be a police cruiser on the opposite corner.
Maclean's_19500215_0063_004_0022.xml
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22,23,26,28,30
Fiction
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Flight Through Solitude
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HAL BORLAND
WHAT did a man do when success turned to ashes in his mouth? A man like Jeffrey Grant, who took his law degree at 22, earned his wings, was a combat pilot nearly four years, and came back to a job with Fleming, Carson, Wilhams & Fleming. A man who had just won his first big case at the age of 30, and who now was filled with world weariness.
Maclean's_19500215_0063_004_0023.xml
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BATTLES AND BLUNDERS IN THE SCHOOLS
Are Canadians ruled from England? Are most Americans gangsters? To students on both sides of the line the answers are "yes" far too often
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FRED BODSWORTH
AGROUP of 474 Canadian and U. S. senior high-school students were asked to write essays outlining their main impressions of their biggest neighbor. One Canadian high-school boy chewed his pencil for a while, could only write: “Crime in the States is astounding.
Maclean's_19500215_0063_004_0024.xml
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Maclean's_19500215_0063_004_0025.xml
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Maclean's_19500215_0063_004_0026.xml
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CANADIAN KODAK CO., LIMITED
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CANADIAN KODAK CO., LIMITED
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Maclean's_19500215_0063_004_0027.xml
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Maclean's_19500215_0063_004_0028.xml
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Coca-Cola Ltd.
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Coca-Cola Ltd.
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Maclean's_19500215_0063_004_0029.xml
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Maclean's_19500215_0063_004_0030.xml
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BEATTY BROS. LIMITED
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BEATTY BROS. LIMITED
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Maclean's_19500215_0063_004_0031.xml
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Maclean's_19500215_0063_004_0032.xml
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Advertisement: BON AMI
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BON AMI
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Maclean's_19500215_0063_004_0033.xml
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Maclean's_19500215_0063_004_0034.xml
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Maclean's_19500215_0063_004_0035.xml
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Maclean's_19500215_0063_004_0036.xml
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Maclean's_19500215_0063_004_0037.xml
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Canadian Cellucotton Products Co. Ltd.
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Canadian Cellucotton Products Co. Ltd.
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Maclean's_19500215_0063_004_0038.xml
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Maclean's_19500215_0063_004_0039.xml
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Maclean's_19500215_0063_004_0040.xml
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Maclean's_19500215_0063_004_0041.xml