Issue: 19481101

Monday, November 1, 1948
November
21
True
61
Tuesday, May 10, 2016
6/29/2016 1:24:29 PM

Articles
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MACLEAN'S
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Maclean's_19481101_0061_021_0001.xml
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PARKER PEN CO., LTD.
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PARKER PEN CO., LTD.
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Maclean's_19481101_0061_021_0002.xml
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1
1
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CANADIAN GENERAL ELECTRIC CO LTD
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CANADIAN GENERAL ELECTRIC CO LTD
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Maclean's_19481101_0061_021_0003.xml
article
2
2
EDITORIALS
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A Foreign Policy That Makes Sense
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IN HIS first speech as Minister of External Affairs, Hon. L. B. Pearson gave the clearest outline of Canadian foreign policy that we’ve had from anybody. He showed that since the war Canada has been taking a new line, different from either of our two traditional positions.
Maclean's_19481101_0061_021_0004.xml
article
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2
EDITORIALS
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The Conservatives Pick A Conservative
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CONSERVATIVES made a wise choice in naming Hon. George Drew as party leader. His rivals were able and respected men, but neither was in as good a position to give the Conservative Party what it most needs: Strong leadership with an element of new blood; and a frank declaration of policy and intention.
Maclean's_19481101_0061_021_0005.xml
masthead
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2
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MACLEAN’S
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Maclean's_19481101_0061_021_0006.xml
tableOfContents
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CONTENTS
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Maclean's_19481101_0061_021_0007.xml
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3
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Advertisement
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Maclean's_19481101_0061_021_0008.xml
article
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4
IN THE EDITORS’ CONFIDENCE
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IN THE EDITORS’ CONFIDENCE
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The Editors
JACK SCOTT, whose adventures into big-game hunting (vicious mouse division) are chronicled on page 49, has been baring the intimate details of his private life to Vancouver readers since 1940 when his column “Our Town” first appeared in the Vancouver News Herald. Scott now writes “Our Town” for the Vancouver Sun and Edmonton Bulletin and does a weekly version for half a hundred papers across the land.
Maclean's_19481101_0061_021_0009.xml
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4
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Maclean's_19481101_0061_021_0010.xml
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5
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Maclean's_19481101_0061_021_0011.xml
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6
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GEORGE WESTON LIMITED
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GEORGE WESTON LIMITED
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Maclean's_19481101_0061_021_0012.xml
article
7
7,53,55,56,57
General Articles
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No Jews Need Apply
Ghettos in Canada? Or pogroms? Hardly. But try looking for a job — in engineering, say — if your name is Greenberg
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PIERRE BERTON
IN THE wartime winter of 1942, when employers of all kinds were desperate for men, a young accountant named Norman Lyons, who had been rejected for military service on medical grounds, started looking for a job. Lyons was sent by the Unemployment Insurance Commission to a large war plant in Toronto which needed several accountants.
Maclean's_19481101_0061_021_0013.xml
article
8
8,50,51,52
General Articles
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Patriarch at 27
Behind the beard lurks Lister Sinclair, wearied astronomer, poet, mathematician, and one of radio's four best playwrights
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BERT FRANKLIN
TO THE growing list of Canadian cultural aasets, a list that has long included the Mounties, the totem pole, the Dionne quints and French-Canadian pea soup, there has been added a less tangible and (to Canadians) leaserknown product: the home-grown radio drama.
Maclean's_19481101_0061_021_0014.xml
article
9
9,64,66,67,69
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STORE WITH A MILLION SALESMEN
Loblaw’s became Canada’s biggest food merchandiser without a word of sales talk. Their secret: surround the shopping housewife with groceries—and psychology
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C. FRED BODSWORTH
NOT LONG ago the Loblaw Groceterias Company opened the shiniest, biggest, most modern, self-service supermarket of its 119-store chain at New Toronto, Ontario. Recently a New Toronto housewife, her shopping basket brimming with merchandise, stopped the manager on the floor of the store.
Maclean's_19481101_0061_021_0015.xml
article
10
10,11,36,38,40,41,43,44
Fiction
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Geoffrey and the Lady Gemma
Geoffrey dreamed of knightly deeds, of honor and wealth and Lady Gemma. Of these dreams, one had to die—it took a dream to slay a dream
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W. G. HARDY
IT WAS the sort of thing he could never have imagined, back in Sussex. It was not the tent nor the torchlight guttering down, nor was it his uncle, Sir John, sitting on an upended block of wood, with Conrad on the one side and Raoul, the Breton, on the other.
Maclean's_19481101_0061_021_0016.xml
article
12
12,13,46,47,48
General Articles
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THE TAMING OF NO. 3
For six months men battled the wild black geyser that belched up a fortune in oil then blazed above the prairie like a satanic blowtorch
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BLAIR FRASER
DRILLER Bill Murray and his crew of four had the graveyard shift, midnight to 8 a.m., at Atlantic Oil Company’s No. 3 well last. March 8. It was a ciear cold night; Leduc oil field, 20-odd miles southwest of Edmonton, was under two feet of snow.
Maclean's_19481101_0061_021_0017.xml
article
14
14,33,34,36
LONDON LETTER
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When Labor Bosses Labor
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BEVERLEY BAXTER
MY LAST London Letter was written from Scotland. Now I am afraid I must ask you to journey with me some two hours by train to the salubrious and popular seaside resort of Margate. Perhaps we shall be in London when the next Letter is written. It is a peculiarity of the English, and especially Londoners, that when they go to the seaside they prefer a place so popular that there is hardly room to sit down on the sands or immerse themselves in the sea.
Maclean's_19481101_0061_021_0018.xml
article
14
14,69,70
General Articles
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BACKSTAGE AT OTTAWA
Quebec—Drew's Problem
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THE MAN WITH A NOTEBOOK
BIGGEST political question today is “Can George Drew swing Quebec in 1949?” If he can, the Conservatives are almost sure to win the next election; if not, they’re equally likely to lose. Drew assets which appeal particularly to his Quebec supporters are:
Maclean's_19481101_0061_021_0019.xml
article
15
15,61,62,63
General Articles
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How We Faked Our Divorce
“Five years of unhappy marriage had not driven us to adultery — but now our divorce law was demanding it”
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ANONYMOUS
I WAS one of 7,942 Canadians who were divorced in 1947. To dissolve my marriage I was forced to become a “synthetic adulterer.” To satisfy the demands of an outmoded law, I was forced to have my best friend tell a lie in the witness box. My wife was granted a decree on his perjured testimony that I had committed adultery.
Maclean's_19481101_0061_021_0020.xml
article
16
16,17,58,60
General Articles
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Port with a Past
Here’s Montreal Harbor, a big business steeped in legend, glamour and the spicy odors of cargoes from the seven seas
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HUGH KEMP
I TELL you, mate, Montreal’s water front ain’t what it used to be. Not by a long shot. Not like the old days.” The tavern keeper looked at me, waiting to be urged on. “That’s what people say about everything,” I replied. “What’s so special about the old days?”
Maclean's_19481101_0061_021_0021.xml
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Maclean's_19481101_0061_021_0022.xml
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19
19,44,45,46
General Articles
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STALIN’S PROBLEM CHILD
How dare Tito talk back to Moscow? Why doesn't Stalin step on him? A reporter in Yugoslavia examines the scandal in the Communist nursery
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ALEXANDER KENDRICK
THE champagne flowed, the military band played stirring airs and the fountain in the form of a large white bear splashed in the Balkan moonlight. It was a gala evening at the Yugoslav Officers’ Club, on Marshal Tito Boulevard in Belgrade. Important personages from 10 countries, attending the Danube Conference, were the guests of honor at a glittering reception, and of them all the man from Soviet Russia, Deputy Foreign Minister Andrei Y. Vishinsky, was the most important.
Maclean's_19481101_0061_021_0023.xml
article
20
20,21,28,29,30
Fiction
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Air-nest and La Belle Dame
Romeo had his Juliet; Antony his Cleopatra, Abelard his Heloise. Why, then should a little thing like four husbands keep Air-nest from Vi’let, the woman he loved
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W. O. MITCHELL
AT first, he had put down Ernest’s behavior to a slight touch of cabin fever, the yeast of spring effervescent in his veins after a long winter. Now, after two weeks, he was not so sure. With face gaunt between the ear flaps of his cap, Andrew MacNab, of the hunting and fishing guide company of MacNab and Dart, watched his partner shave over the red-rimmed basin on the back stoop of Ecclefechan Retreat, the lodge they operated thirty miles as the eagle flies from Banff in the Alberta Rockies.
Maclean's_19481101_0061_021_0024.xml
article
22
22,32,33
General Articles
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I See 12 Movies a Week
You can snooze if the picture’s only colossal—but not the movie critic. However, he has his own revenge
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CLYDE GILMOUR
IN MY JOB I go to the movies whether I feel like it or not. For the sake of preparing a balanced diet for a Sunday-night broadcast of movie criticism for the Canadian Broadcasting Corporation I often deliberately attend pictures that all my private instincts warn me to shun like poison.
Maclean's_19481101_0061_021_0025.xml
article
23
23,24,27
General Articles
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COD GETS A MAN UP EARLY
Before Canadians "up-along” are astir, the Newfoundland outporter is at sea, full of brewis, tea and good humor
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EVA-LIS WUORIO
THROUGHOUT the night, shaggy, huge dogs howl at the moon. The village of unpainted flat-roofed houses crawling up the crags of the rocky hills rests dark in the short northern night. The surf on the rocks at the twisted harbor mouth sings a constant lullaby.
Maclean's_19481101_0061_021_0026.xml
article
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24
CANADIANECDOTE
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When R. B. Ran a Liquor Store
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John Murray Gibbon
AFTER the King of Siam journeyed to the Western World to visit an oculist in Washington, about 15 years ago, he stopped off at Banff on his return trip, presumably to try out his eyesight on the Canadian Rockies. The late Lord Bennett, then the Right Honorable R. B. Bennett, Prime Minister of Canada, happened to be staying at Calgary, where he received an invitation to lunch with the King at the Banff Springs Hotel.
Maclean's_19481101_0061_021_0027.xml
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25
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DODGE
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DODGE
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Maclean's_19481101_0061_021_0028.xml
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26
26
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Advertisement: DAWES BLACK HORSE BREWERY
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DAWES BLACK HORSE BREWERY
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Maclean's_19481101_0061_021_0029.xml
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27
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Maclean's_19481101_0061_021_0030.xml
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28
28
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THE ROYAL BANK OF CANADA
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THE ROYAL BANK OF CANADA
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Maclean's_19481101_0061_021_0031.xml
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29
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Maclean's_19481101_0061_021_0032.xml
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30
30
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Dominion Electrohome Industries Limited
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Dominion Electrohome Industries Limited
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Maclean's_19481101_0061_021_0033.xml
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30
30
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Maclean's_19481101_0061_021_0034.xml
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31
31
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THE INTERNATIONAL NICKEL COMPANY OF CANADA, LIMITED
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THE INTERNATIONAL NICKEL COMPANY OF CANADA, LIMITED
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Maclean's_19481101_0061_021_0035.xml
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32
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Maclean's_19481101_0061_021_0036.xml
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33
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BIRRS JEWELLERS
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BIRRS JEWELLERS
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Maclean's_19481101_0061_021_0037.xml
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34
34
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Maclean's_19481101_0061_021_0038.xml
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35
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Maclean's_19481101_0061_021_0039.xml
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36
36
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METAL STAMPINGS LIMITED
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METAL STAMPINGS LIMITED
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Maclean's_19481101_0061_021_0040.xml
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37
37
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Maclean's_19481101_0061_021_0041.xml
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38
38
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GREAT-WEST LIFE ASSURANCE COMPANY
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GREAT-WEST LIFE ASSURANCE COMPANY
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Maclean's_19481101_0061_021_0042.xml
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39
39
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FORD MOTOR COMPANY OF CANADA, LIMITED
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FORD MOTOR COMPANY OF CANADA, LIMITED
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Maclean's_19481101_0061_021_0043.xml
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40
40
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Advertisement: MAXWELL HOUSE COFFEE
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MAXWELL HOUSE COFFEE
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Maclean's_19481101_0061_021_0044.xml
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41
41
[no value]
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The Quaker Oats Company of Canada Limited
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The Quaker Oats Company of Canada Limited
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Maclean's_19481101_0061_021_0045.xml
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42
42
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Maclean's_19481101_0061_021_0046.xml
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43
43
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SUNBEAM CORPORATION (CANADA) LIMITED
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SUNBEAM CORPORATION (CANADA) LIMITED
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Maclean's_19481101_0061_021_0047.xml
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44
44
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BRANTFORD WASHING MACHINES LIMITED
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BRANTFORD WASHING MACHINES LIMITED
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Maclean's_19481101_0061_021_0048.xml
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45
45
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Maclean's_19481101_0061_021_0049.xml
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45
45
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THE MUTUAL LIFE OF CANADA
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THE MUTUAL LIFE OF CANADA
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Maclean's_19481101_0061_021_0050.xml
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46
46
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Maclean's_19481101_0061_021_0051.xml
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47
47
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CANADIAN INDUSTRIES LIMITED
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CANADIAN INDUSTRIES LIMITED
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Maclean's_19481101_0061_021_0052.xml
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48
48
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Maclean's_19481101_0061_021_0053.xml
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48
48
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Superior ELECTRICS LTD.
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Superior ELECTRICS LTD.
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Maclean's_19481101_0061_021_0054.xml
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48
48
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Maclean's_19481101_0061_021_0055.xml
article
49
49,50
HOW TO GROW OLD IN A HURRY
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The Day We Killed the Mouse
Life can be dangerous — even on Maple Boulevard. Grab a No. 5 iron and get ready for the kill
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JACK SCOTT
WHENEVER my wife gets to brooding about the dullness of life in the suburbs and wants to run away and be a trapeze artist or swim the Hellespont I merely have to remind her of the time we killed the mouse. “Remember the time we killed the mouse,” I say and she goes back to her knitting with a contented little smile, I pick up my crossword puzzle again, concentrate on the two-letter word for a three-toed sloth, and we are very happy once more in the knowledge that sometimes life can be lived dangerously, even on Maple Boulevard.
Maclean's_19481101_0061_021_0056.xml
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49
49
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THE BANK OF NOVA SCOTIA
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THE BANK OF NOVA SCOTIA
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Maclean's_19481101_0061_021_0057.xml
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50
50
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HART BATTERY COMPANY, LIMITED
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HART BATTERY COMPANY, LIMITED
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Maclean's_19481101_0061_021_0058.xml
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51
51
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Maclean's_19481101_0061_021_0059.xml
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52
52
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DE LUXE UPHOLSTERING CO. LIMITED
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DE LUXE UPHOLSTERING CO. LIMITED
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Maclean's_19481101_0061_021_0060.xml
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52
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Maclean's_19481101_0061_021_0061.xml
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53
53
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THE YALE & TOWNE MANUFACTURING COMPANY
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THE YALE & TOWNE MANUFACTURING COMPANY
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Maclean's_19481101_0061_021_0062.xml
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53
53
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Maclean's_19481101_0061_021_0063.xml
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53
53
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THE WAY SAGLESS SPRING COMPANY LIMITED
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THE WAY SAGLESS SPRING COMPANY LIMITED
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Maclean's_19481101_0061_021_0064.xml
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53
53
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CHRYSLER CORPORATION
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CHRYSLER CORPORATION
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Maclean's_19481101_0061_021_0065.xml
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54
54
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Advertisement: Maclean’s
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Maclean’s
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Maclean's_19481101_0061_021_0066.xml
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55
55
[no value]
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RONSON ART METAL WORKS (CANADA) LTD.
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RONSON ART METAL WORKS (CANADA) LTD.
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Maclean's_19481101_0061_021_0067.xml
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56
56
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Maclean's_19481101_0061_021_0068.xml
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56
56
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Maclean's_19481101_0061_021_0069.xml
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57
57
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The Harris Tweed Association Ltd.
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The Harris Tweed Association Ltd.
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Maclean's_19481101_0061_021_0070.xml
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57
57
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HORROCKSES CREWDSON & CO. LTD.
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HORROCKSES CREWDSON & CO. LTD.
[no value]
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Maclean's_19481101_0061_021_0071.xml
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57
57
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Vaseline
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Vaseline
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Maclean's_19481101_0061_021_0072.xml
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57
57
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Maclean's_19481101_0061_021_0073.xml
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58
58
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EMERY INDUSTRIES, INC.
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EMERY INDUSTRIES, INC.
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Maclean's_19481101_0061_021_0074.xml
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59
59
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BURNS & CO. LIMITED
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BURNS & CO. LIMITED
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Maclean's_19481101_0061_021_0075.xml
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60
60
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Maclean's_19481101_0061_021_0076.xml
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61
61
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THE CANADA LIFE ASSURANCE COMPANY
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THE CANADA LIFE ASSURANCE COMPANY
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Maclean's_19481101_0061_021_0077.xml
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62
62
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Maclean's_19481101_0061_021_0078.xml
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62
62
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Newspaper Institute of America
[no value]
Newspaper Institute of America
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Maclean's_19481101_0061_021_0079.xml
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63
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LINES BROS. (CANADA) LTD
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LINES BROS. (CANADA) LTD
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[no value]
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Maclean's_19481101_0061_021_0080.xml
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63
63
[no value]
[no value]
Zenith Radio Corporation oí Canada, Ltd.
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Zenith Radio Corporation oí Canada, Ltd.
[no value]
[no value]
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Maclean's_19481101_0061_021_0081.xml
article
64
64,66
Who Made Movie History?
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Who Made Movie History?
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Edward Dembitz
A historical film and a soft seat, in a movie provide a new easy way of taking a course in world history. Add music, no homework, no exams—and why go to school? But does the movie-goer learn anything? Let’s see what lasting impression the films have made on you.
Maclean's_19481101_0061_021_0082.xml
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Maclean's_19481101_0061_021_0083.xml
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64
64
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Maclean's_19481101_0061_021_0084.xml
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64
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Maclean's_19481101_0061_021_0085.xml
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65
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Maclean's_19481101_0061_021_0086.xml
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66
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Maclean's_19481101_0061_021_0087.xml
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66
66
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Maclean's_19481101_0061_021_0088.xml
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Maclean's_19481101_0061_021_0089.xml
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68
68
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THE AUSTIN MOTOR COMPANY (CANADA) LIMITED
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THE AUSTIN MOTOR COMPANY (CANADA) LIMITED
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Maclean's_19481101_0061_021_0090.xml
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69
69
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Maclean's_19481101_0061_021_0091.xml
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69
69
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BRITISH COLUMBIA GOVERNMENT TRAVEL BUREAU
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BRITISH COLUMBIA GOVERNMENT TRAVEL BUREAU
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[no value]
[no value]
Maclean's_19481101_0061_021_0092.xml
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70
70
[no value]
[no value]
THE EASY WASHING MACHINE CO. LIMITED
[no value]
THE EASY WASHING MACHINE CO. LIMITED
[no value]
[no value]
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Maclean's_19481101_0061_021_0093.xml
article
71
71
General Articles
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Washington Memo
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ERNEST K. LINDLEY
ONE OF the peculiarities of the United States Constitution is the “interregnum,” to use the politicians’ word for the interval between the repudiation of a President at the polls and the inaugurat ion of a new President of opposing party.
Maclean's_19481101_0061_021_0094.xml
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71
71
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Maclean's_19481101_0061_021_0095.xml
article
72
72
MAILBAG
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Husky Dogs Never Bite
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As an old subscriber I have for years read Baxter’s articles. It was hard to agree on all of them, but certainly his latest, “Baxter vs. Col. McCormick” (Sept. 15), was one of the best . . . Baxter tells us that. McCormick is a courteous host. Is it courteous for that man to address the Duke and Duchess of Windsor as Mr. and Mrs. Windsor, disdaining all titles, apparently, but his own?
Maclean's_19481101_0061_021_0096.xml
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73
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MOFFATS LIMITED
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MOFFATS LIMITED
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Maclean's_19481101_0061_021_0097.xml
article
74
74,75
HUMOR
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WIT AND WISDOM
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Guaranteed Protection — You should hope your child will he a girl, then you won’t have to worry about her marrying one.—Brandon Sun. Quit Stallin’—In certain wellinformed circles the belief is that the wrong Russians are jumping out of windows.—Port Arthur NewsChronicle.
Maclean's_19481101_0061_021_0098.xml
article
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74
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WILFIE
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Jay Work
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Maclean's_19481101_0061_021_0099.xml
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74
74
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Advertisements
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Maclean's_19481101_0061_021_0100.xml
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75
75
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VI-LUX CANDLE CO. LIMITED
[no value]
VI-LUX CANDLE CO. LIMITED
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Maclean's_19481101_0061_021_0101.xml
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75
75
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Advertisement: Maclean’s
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Maclean’s
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Maclean's_19481101_0061_021_0102.xml
article
76
76
HUMOR
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PARADE
THE GRIN AND BARE IT SECTION
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A PRINCE RUPERT family lit a roaring blaze in the living room fireplace and prepared to enjoy a recent blustery fall Sunday afternoon to the fullest, when a splatter of rain sent, father bounding out of his overstaffed chair. That leak in the roof around the chimney was still unrepaired, he declared, and must be made good before any more rain fell.
Maclean's_19481101_0061_021_0103.xml
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76
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HOUSEHOLD FINANCE
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HOUSEHOLD FINANCE
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Maclean's_19481101_0061_021_0104.xml
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77
77
[no value]
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Masonite Company of Canada Ltd.
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Masonite Company of Canada Ltd.
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Maclean's_19481101_0061_021_0105.xml
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78
78
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THE CARLING BREWERIES LIMITED
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THE CARLING BREWERIES LIMITED
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Maclean's_19481101_0061_021_0106.xml