Issue: 19480215

Sunday, February 15, 1948
February
4
True
61
Sunday, May 8, 2016
6/29/2016 1:30:23 PM

Articles
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MACLEAN'S
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Maclean's_19480215_0061_004_0001.xml
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COCA-COLA LTD.
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COCA-COLA LTD.
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Maclean's_19480215_0061_004_0002.xml
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1
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Maclean's_19480215_0061_004_0003.xml
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EDITORIALS
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WANTED: TIMETABLES FOR OUR LEGISLATORS
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EVERY year, about this time, some Opposition M.P. gets up to suggest that the parliamentary committees be set up, so that the House can get some work done. Every year the Government replies politely that the matter is being considered. Every year the committees are set up at Easter or later and nothing much is done in the first half of the session.
Maclean's_19480215_0061_004_0004.xml
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2
EDITORIALS
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The Waiting is Awful
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WHEN 1947 was completed, many a taxpayer must have wanted to calculate at once how much he would owe the Government on his year’s income. Those who tried to do so this year were out of luck. Up to late January, at least, the new income tax forms were not ready.
Maclean's_19480215_0061_004_0005.xml
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2
EDITORIALS
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Item: Food, Chalk, Pencils
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THROUGH most of this month, the Canadian Appeal for Children is conducting a campaign to raise $10 millions. It would be hard to think of a worthier cause. This is really two appeals in one. The United Nations Appeal for Children, one sponsor of the Canadian campaign, wants money to feed the children of Europe—more money than it can get from its members’ governments.
Maclean's_19480215_0061_004_0006.xml
masthead
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MACLEAN’S
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Maclean's_19480215_0061_004_0007.xml
tableOfContents
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CONTENTS
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Maclean's_19480215_0061_004_0008.xml
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3
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4
IN THE EDITORS’ CONFIDENCE
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IN THE EDITORS’ CONFIDENCE
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The Editors
ON AN average of once every month our ivory tower is invaded by a stern messenger who looks us in the eye and tells us, without shilly-shallying, whether the people who see this magazine are (a) really reading it or (b) falling asleep over it. The messenger represents the independent fact-finding agency that prepares box scores on every other issue showing which editorial items have been best and least read, according to the testimony of a balanced cross section of the magazine’s audience.
Maclean's_19480215_0061_004_0010.xml
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4
4
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EAGLE PENCIL COMPANY OF CANADA, LIMITED
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EAGLE PENCIL COMPANY OF CANADA, LIMITED
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Maclean's_19480215_0061_004_0011.xml
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5
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FORD MOTOR COMPANY OF CANADA, LIMITED
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FORD MOTOR COMPANY OF CANADA, LIMITED
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Maclean's_19480215_0061_004_0012.xml
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6
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CANADIAN WESTINGHOUSE COMPANY LIMITED
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CANADIAN WESTINGHOUSE COMPANY LIMITED
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Maclean's_19480215_0061_004_0013.xml
article
7
7,8,56,57,59
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Inside Rideau Hall
A close-up of the Alexanders, representatives of Royalty and a family you’d like to have for your new neighbors
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EVA-LIS WUORIO
THE LITTLE dark man came in so quietly no one heard him until he stuck his head in the doorway of the old dairy and demanded brusquely, “Where’ll I put them brooms?” The man in tweeds, affixing a light fixture under a work table, crawled out, dusted his knees and said softly, “Now, I would suppose the laundry.”
Maclean's_19480215_0061_004_0014.xml
article
9
9,54,55,56
General Articles
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If Germs March To War
Disease and death could rain from any passing cloud in the bacterial war for which science is preparing
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HOWARD W. BLAKESLEE
IN A certain year that cannot be named, a balloon that has drifted across the Pacific ocean is over Canada. Toward evening, while the balloon is lazily floating above the heavily populated St. Lawrence valley, a mechanism in the bag releases tiny strips of paper.
Maclean's_19480215_0061_004_0015.xml
article
10
10,11,46,47,48,49
Fiction
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OUT-OF-TOWN ASSIGNMENT
They all said Nan could handle a crime story like a man. That’s why it was a shock to see her suddenly go for the woman’s angle
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JAMES CARVER
CITY EDITORS invariably told reporters new to the city, to watch Nan Morgan of the Blade when they were out on a story. These instructions were pleasant to follow because Nan had all the curvaceous qualities of a pin-up girl, plus a flair or clothes that made other women pluck distractedly at their new outfits and wonder why they felt suddenly frumpish when she walked in.
Maclean's_19480215_0061_004_0016.xml
article
12
12,41,42,45
General Articles
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THE MYSTERY OF MIGRATION
Without sextant or compass, birds, fish, even butterflies unerringly span oceans and continents. How? Man can only grope for the answer
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C. FRED BODSWORTH
ON A misty morning in the fall of 1943, radar watchers at an isolated air station on Canada’s northwest coast were hunched tensely over the viewing screens of their instruments. The radarscopes had revealed unidentified fliers in a sector 30 to 40 miles away where there were no friendly aircraft.
Maclean's_19480215_0061_004_0017.xml
article
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13,50,51,52
General Articles
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Larceny For Sale
There’s easy money in loaded dice, marked cards and phony midway games. But not for you, Sucker!
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JAMES H. GRAY
HAD A HANKERING lately to go out and locate that floating dice game and try to get even? Or take a crack at the big poker game with the boys in the back room? Or maybe your game is bingo—or those midway games of “skill” and “chance?” Then perhaps you’d be interested in knowing that one of the largest makers of crooked gambling devices on the continent recently celebrated its 55th birthday in its spacious, four-story building ih Chicago.
Maclean's_19480215_0061_004_0018.xml
article
14
14,29
General Articles
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Cross Country
THE MARITIMES
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ORINCE EDWARD ISLAND is nominally dry, the only dry province in Canada. But with a doctor’s prescription, good for six months, the thirsty Islander can buy a bottle of liquor or case of beer a week. Mainlanders have enjoyed poking fun at the amount of sickness prevalent on P. E. I.
Maclean's_19480215_0061_004_0019.xml
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14,35,36
BEVERLEY BAXTER'S LONDON LETTER
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"Buy Churchill!”
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I AM well aware that early in 1946 I wrote a London Letter explaining why it was likely that Winston Churchill would give up the leadership of the Conservative Opposition in the House of Commons at an early date. Among the readers of that article was Mr. Churchill himself, who chatted briefly about it with the author, in an entirely goodhumored manner.
Maclean's_19480215_0061_004_0020.xml
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15,56
General Articles
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BACKSTAGE AT OTTAWA
Price Rocket by the Tail
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THE MAN WITH A NOTEBOOK
WHEN THE Government reversed its policy and went back to price control last month, it did so with great bitterness. Most cabinet ministers, especially those like Finance Minister Abbott who had been firmest in their devotion to free enterprise, felt that an important segment of free enterprise had let them down.
Maclean's_19480215_0061_004_0021.xml
article
16
16,39,40,41
General Articles
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BEAT IT OUT, BOY!
In a strange world of batter heads, paradiddles and ratamacues, drummers practice the rites that make you feel primitive as you prance
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GORDON SINCLAIR
PROFESSIONAL drummers are a temperamental tribe who brood blackly of mayhem if you suggest to them, as many do, that any adolescent could beat a drum. “Here,” they’ll growl as they hand you the sticks. “Let’s see what you can do. Beat me a triple ratamacue!”
Maclean's_19480215_0061_004_0022.xml
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Maclean's_19480215_0061_004_0024.xml
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19
19,44
Fiction
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The Pigeon and the Eagle
Mike had just been married and all he could talk about was Rita— which was kind of funny because his wife’s name was Sally
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ROBERT ZACKS
I FACED Mike, alone, while we were waiting for Sally. I wished, fervently, I hadn’t run into them, hadn’t accepted their invitation to lunch. “Well,” I said, politely. “It’s been a long time. Seven years. Big changes, eh? Imagine, you and Sally are married!”
Maclean's_19480215_0061_004_0025.xml
article
20
20,32,34,35
General Articles
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His Lasso Is a Lens
Two men moo. Bossy looks pretty. The shutter clicks. And that’s the way Harry Strohmeyer makes a living
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LAWRENCE EARL
H. A. STROHMEYER, a silver-haired, bespectacled, somewhat senior and more ebullient edition of Hollywood’s Fred MacMurray, each year travels about 60,000 miles through Canada and the United States by train, plane and automobile. Often, in the garrulous atmosphere of a Pullman smoker, a seat mate tenders him the cliché password of the travelling clan.
Maclean's_19480215_0061_004_0026.xml
article
21
21,30,31,32
General Articles
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THE CBC’S TOWER OF BABEL
Through its International Service, Canada talks to the world in eight tongues — at cost of a dime a year per citizen
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LESLIE ROBERTS
THE YOUNG MAN in the control room piped a few bars of "O Canada” into the microphone. When what may be called the Canadian commercial ended, an announcer’s voice moved in and said “This is Canada,” then spoke briefly in the strange jargon of radio about wave lengths, call signs and suchlike.
Maclean's_19480215_0061_004_0027.xml
article
22
22,23,24,26,28
Fiction
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LITTLE PITCHER
A lady in distress, a thrilling race against death in a flood and a different kind of hero —in this story he gets rescued
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STEVE FRAZEE
MOM ALWAYS was saying that little pitchers had big ears. This time when she said it I took four cookies and went right into the front room to look at the little pitcher Uncle Waldo sent her for Christmas. First I went back to excuse myself when she made me, and then I had to leave two of the cookies, but I had three more in my pocket anyway.
Maclean's_19480215_0061_004_0028.xml
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24,37,38
Fiction
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HOCKEY’S MERRY GODMOTHER
Mrs. Hilda Donati, who once let a referee have it right on the snoot, runs Canada’s queerest hockey league
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ROYD E. BEAMISH
WHAT must, be Canada’s most unusual hockey league flourishes on the frigid open-air rinks of Port Arthur, Ont. It’s Hilda’s Hockey League, conceived, created and operated by Hilda Donati and manned by 300 pint-sized scrappers in the peewee class.
Maclean's_19480215_0061_004_0029.xml
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Maclean's_19480215_0061_004_0031.xml
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27
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CANADIAN NATIONAL CARBON COMPANY LIMITED
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CANADIAN NATIONAL CARBON COMPANY LIMITED
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Maclean's_19480215_0061_004_0032.xml
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28
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Advertisement: CANADA DRY
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CANADA DRY
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Maclean's_19480215_0061_004_0033.xml
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29
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S. O. S. Mfg. Co. of Canada, Ltd.
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S. O. S. Mfg. Co. of Canada, Ltd.
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Maclean's_19480215_0061_004_0034.xml
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30
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Maclean's_19480215_0061_004_0035.xml
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31
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Maclean's_19480215_0061_004_0036.xml
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32
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S. C. Johnson & Son, Ltd.
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S. C. Johnson & Son, Ltd.
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Maclean's_19480215_0061_004_0037.xml
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33
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THE BRITISH AMERICAN OIL COMPANY LIMITED
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THE BRITISH AMERICAN OIL COMPANY LIMITED
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Maclean's_19480215_0061_004_0038.xml
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34
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Maclean's_19480215_0061_004_0039.xml
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35
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Canadian Kodak Co., Limited
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Canadian Kodak Co., Limited
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Maclean's_19480215_0061_004_0040.xml
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36
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Maclean's_19480215_0061_004_0041.xml
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37
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THE BRITISH TRAVEL ASSOCIATION
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THE BRITISH TRAVEL ASSOCIATION
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Maclean's_19480215_0061_004_0042.xml
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37
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Maclean's_19480215_0061_004_0043.xml
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38
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THE MONARCH KNITTING COMPANY LIMITED
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THE MONARCH KNITTING COMPANY LIMITED
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Maclean's_19480215_0061_004_0044.xml
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39
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Metropolitan Life Insurance Company
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Metropolitan Life Insurance Company
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Maclean's_19480215_0061_004_0045.xml
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40
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Advertisement: Bon Ami
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Bon Ami
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Maclean's_19480215_0061_004_0046.xml
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40
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Maclean's_19480215_0061_004_0047.xml
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40
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Maclean's_19480215_0061_004_0048.xml
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41
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Maclean's_19480215_0061_004_0049.xml
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42
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RENFREW ELECTRIC AND REFRIGERATOR CO. LIMITED
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RENFREW ELECTRIC AND REFRIGERATOR CO. LIMITED
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Maclean's_19480215_0061_004_0050.xml
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43
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Maclean's_19480215_0061_004_0051.xml
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44
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Maclean's_19480215_0061_004_0052.xml
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45
45
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The Quaker Oats Company of Canada Limited
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The Quaker Oats Company of Canada Limited
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Maclean's_19480215_0061_004_0053.xml
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46
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Advertisements
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Maclean's_19480215_0061_004_0054.xml
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47
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Maclean's_19480215_0061_004_0055.xml
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Maclean's_19480215_0061_004_0056.xml
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Maclean's_19480215_0061_004_0057.xml
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48
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Maclean's_19480215_0061_004_0058.xml
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48
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KENNETH McDONALD & SONS, LIMITED
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KENNETH McDONALD & SONS, LIMITED
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Maclean's_19480215_0061_004_0059.xml
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49
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Maclean's_19480215_0061_004_0060.xml
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Maclean's_19480215_0061_004_0061.xml
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50
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Maclean's_19480215_0061_004_0062.xml
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51
51
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THE HOOVER COMPANY LIMITED
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THE HOOVER COMPANY LIMITED
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Maclean's_19480215_0061_004_0063.xml
article
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52
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Quote
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G. B. Shaw
When a man wants to murder a tiger he calls it sport; when a tiger wants to murder him he calls it “ferocity.”
Maclean's_19480215_0061_004_0064.xml
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Maclean's_19480215_0061_004_0066.xml
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53
MAILBAG
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Canada’s a Belgium For Husbands, Anyway
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Canada and Belgium The author of “Canada—Next Belgium?” (by A. R. M. Lower, Maclean’s, Dec. 15) misses some main points. Unlike Canada, Belgium did not agree beforehand to be a base of the operations of one nation against another . . . Indeed, she resisted, and so today does not share the defeat of Germany, but is an independent and honored nation.
Maclean's_19480215_0061_004_0067.xml
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CASTORIA
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Maclean's_19480215_0061_004_0068.xml
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54
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Vaseline HAIRTONIC
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Vaseline HAIRTONIC
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Maclean's_19480215_0061_004_0069.xml
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Maclean's_19480215_0061_004_0070.xml
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54
54
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ELECTRIC STEAM RADIATOR COMPANY of CANADA, Ltd.
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ELECTRIC STEAM RADIATOR COMPANY of CANADA, Ltd.
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Maclean's_19480215_0061_004_0071.xml
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Maclean's_19480215_0061_004_0072.xml
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Maclean's_19480215_0061_004_0073.xml
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56
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W. F. Young, Inc.
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W. F. Young, Inc.
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Maclean's_19480215_0061_004_0074.xml
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56
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Scovill Manufacturing Company
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Scovill Manufacturing Company
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Maclean's_19480215_0061_004_0075.xml
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56
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Fidelity Moneymakers Club
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Fidelity Moneymakers Club
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Maclean's_19480215_0061_004_0076.xml
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57
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Maclean's_19480215_0061_004_0077.xml
article
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58
HUMOR
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WIT AND WISDOM
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Boy—Can We Take It—Any tax cut, large or small, Would be the kindest cut of all. — Niagara Falls Review. But not This Winter—When a girl’s as cool as a cucumber the chances are she’s not as green as one. —Galt Daily Reporter. Squirrels in the Belfry—Out West a redheaded man was shot in mistake for a squirrel.
Maclean's_19480215_0061_004_0078.xml
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Maclean's_19480215_0061_004_0079.xml
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Maclean's_19480215_0061_004_0080.xml
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Maclean's_19480215_0061_004_0081.xml
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Maclean's_19480215_0061_004_0082.xml
article
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HUMOR
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PARADE
THE GRIN AND BARE IT SECTION
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WE HAVE a report from a Vancouver woman who visited the General Hospital blood bank to make a slight deposit. From the next cubicle came the rich warm voice of a colored woman, telling a nurse that she hated all doctors and hospitals: “All of dem are crooks, honey, and charge too much.
Maclean's_19480215_0061_004_0083.xml
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CRANE LIMITED
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CRANE LIMITED
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Maclean's_19480215_0061_004_0084.xml
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THE CARLING BREWERIES LIMITED
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THE CARLING BREWERIES LIMITED
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Maclean's_19480215_0061_004_0085.xml
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Maclean's_19480215_0061_004_0086.xml