Issue: 19470101

Wednesday, January 1, 1947
January
1
True
60
Friday, June 24, 2016
6/29/2016 1:40:35 PM

Articles
cover
1
1
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MACLEAN'S
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Maclean's_19470101_0060_001_0001.xml
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2
2
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INTERNATIONAL HARVESTER COMPANY OF CANADA LIMITED
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INTERNATIONAL HARVESTER COMPANY OF CANADA LIMITED
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Maclean's_19470101_0060_001_0002.xml
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3
3
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Advertisement
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Maclean's_19470101_0060_001_0003.xml
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4
4
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LAMBERT PHARMACAL CO. (CANADA) LTD.
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LAMBERT PHARMACAL CO. (CANADA) LTD.
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Maclean's_19470101_0060_001_0004.xml
article
4
4
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IN THE Editors' Confidence
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WE HAVE with us this issue the most varied assortment of crusaders we’ve managed to collect for some time—Bruce MacKinnon, who thinks that if someone could make economics interesting the world would be spared a lot of trouble; Jan Chamberlain, who carries a well - modulated, pear - shaped torch for better speech; and Max Braithwaite, who says that to become a crusader for better teaching conditions it is necessary only to become a teacher.
Maclean's_19470101_0060_001_0005.xml
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5
5
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CANADIAN GENERAL ELECTRIC CO LTD: GENERAL ELECTRIC LAMPS
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CANADIAN GENERAL ELECTRIC CO LTD
GENERAL ELECTRIC LAMPS
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Maclean's_19470101_0060_001_0006.xml
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6
6
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THE ROYAL BANK OF CANADA
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THE ROYAL BANK OF CANADA
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Maclean's_19470101_0060_001_0007.xml
article
7
7,8,47,49
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Are We Heading for a Slump?
We’ve been living in a postwar boom—just as in 1920. But the slump signs are out again, too
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BRUCE MACKINNON
DON'T look now, but, I'm Afraid some of us are going to lose our shirts. Not all of us, of course, but a lot of the people who have coasted along on easy money. The folks who have started businesses without knowing very much about business and have prospered under the shelter of Government controls and an “unlimited demand.”
Maclean's_19470101_0060_001_0008.xml
article
8
8
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Design For a Flag
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Christopher Morley
Canada needs a flag? In kodachrome Chameleon mountains file their harsh design; Tincture in sun the scanted prairie home Where hamlets string like washing on the line. Then symbolize the fjords of Saguenay, The purple lupin by the railroad tracks, White blizzard from the lakes to Hudson’s Bay, And ships—and shoes—and Ottawa sealing wax.
Maclean's_19470101_0060_001_0009.xml
article
9
9,44,45,46
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Why Teachers Quit
We pay more to mold castings than character. The Little Red School-house is a sweatshop
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MAX BRAITHWAITE
THIRTY-FIVE YEARS ago Stephen Leacock described his eight years of schoolteaching as . . . "an experience which has left me with a rofound sympathy for the many gifted and rilliant men who are compelled to spend their ves in the most dreary, the most thankless and the orst-paid profession in the world.”
Maclean's_19470101_0060_001_0010.xml
article
10
10,11,34,35,36,37
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Play It Square
Only two people knew what that game meant to Tucker— the girl who loved him and the boy who would take his job
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CLARK LEWIS
TUCKER AMES, the goalkeeper, the lean and handsome goalkeeper whom the newspapers had once called "The Cat," said: "I remembered your promise. Sonny.” Sonny Hallock nodded. "I don’t go back on my word. Only sometimes well, it can be wiser to forget, Tucker.”
Maclean's_19470101_0060_001_0011.xml
article
12
12,42,43
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How's Your Voice?
You don't have to talk like a rasping buzz saw or a screech owl. How your voice sounds is up to you
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JAN CHAMBERLAIN
THE MAN who keeps his car in repair, his piano in tune, his house painted and his budget balanced is apt to think he is rather an efficient fellow. If in addition he takes pride in his clothes, visits his dentist twice a year, has a yearly medical examination and keeps his insurance premiums up-to-date, he may feel smugly that he hasn’t overlooked a thing.
Maclean's_19470101_0060_001_0012.xml
article
13
13,46,47
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Man in the Middle
In the field of high-power publicity, Walter Thompson is a quiet, unhucksterish huckster who never cooked a deal to sell a story
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LESLIE ROBERTS
THE LOBBY of Cleveland's Hotel Statler was a bustling corner of a busy city around 11 a.m. on the first of July, 1946, when the portly aracter with the face of a bland cherub accepted stful of telegrams from the mail clerk. The guest retired to an armchair under a potted m and slit the top envelope with a thick foreger.
Maclean's_19470101_0060_001_0013.xml
article
14
14,26,27
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So I Make You Sick!
Beverley Baxter's London Letter
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I AM writing this in bed, having acquired, as the schoolboy said, a cold in my beastly head. While it is possible, and even enjoyable, to write in bed, it is not practicable to pursue one’s political activities. Therefore I am unable to describe for you the proroguing of Parliament which took place today; although I hope to attend the opening next Tuesday, when Their Majesties will drive to Westminster in state (a loyal fog is already travelling south to greet them) and the King will read the speech which Mr. Attlee has written for him.
Maclean's_19470101_0060_001_0014.xml
article
14
14,40,41
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Washington Memo
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ERNEST K. LINDLEY
CAN A President of one party and a Congress controlled by the opposing party govern? Or is the United States doomed to two years of stalemate? A great many citizens have been asking these questions anxiously since the November election gave the Republicans a substantial majority in both houses of Congress to 45 in the Senate and 246 to 188, plus one third party member, in the House.
Maclean's_19470101_0060_001_0015.xml
article
15
15,43,44
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BACKSTAGE AT OTTAWA
Handwriting On a Quebec Wall
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THE MAN WITH A NOTEBOOK
WIN, LOSE or draw in Richelieu-Verchères, the Liberals could see handwriting on every wall in Quebec. Not that they expected defeat in P. J. A. Cardin’s riding. After all, Verchères had been Liberal since Confederation and Richelieu since the Laurier landslide of 1896.
Maclean's_19470101_0060_001_0016.xml
article
16
16,17,29,30,31,32
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That Boy of Ed's
Here’s the heart-warming story of a couple who longed for a son, and a tough kid who wanted a dog of his own
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BERYL GRAY
YOU NEVER would have thought that Ed and Marge Sullivan would have been the ones take in that boy. They weren't young, and they’d lived a childless life together for close to a quarter of a century. Marge wasn’t strong, and years behind the dry goods counter in Sharpe and Molson’s had worn Ed pretty fine.
Maclean's_19470101_0060_001_0017.xml
article
18
18,37,38,39
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Atomic World
Nuclear scientists have given us the Bomb. Now they are reaching for the answer to life itself
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HOWARD W. BLAKESLEE
IN SIZE you are about midway between a star and one of the three types of particles that form atoms. You are made entirely of these three particles and so is the star. Science cannot tell you what your intelligence is made of, or your spirit, or your soul.
Maclean's_19470101_0060_001_0018.xml
article
19
19,27,28
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Duffy's Archie
Duffy is just a pigment of Archie's imagination, and Archie was an accident. But have you met Ed Gardner?
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KATE HOLLIDAY
MR. ED GARDNER was lying in bed. A sheet halfway covered his manly torso. His dark hair was tousled, and he looked sleepy. He was anything but. There was a telephone in his right hand. With his left, somewhat awkwardly, he was eating a large plate of fried eggs and bacon, held directly under his chin by his secretary.
Maclean's_19470101_0060_001_0019.xml
article
20
20,32,33
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Gentlemen, Your Verdict?
Twenty men entombed in a foundered sub and only oxygen for five. What would you do?
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MICHAEL BRUCE
NEXT WITNESS." "Call Torpedoman Preece." Lieut. Paull bowed his head and covered his face with his hands. Though the courtroom was tense and silent around him, all he could see was the long compartment with 15 men lying dead on the floor and five men staring in stricken silence.
Maclean's_19470101_0060_001_0020.xml
article
21
21,22,39,40
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BEST SELLER
Mr. Eaton gives his mail-order book away free, but it brings the Big Store $55 millions a year
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JOHN CLARE
THERE IS a publisher in Toronto who will shortly put to press his latest offering for the Canadian reading public—a volume of more than 450 pages and about 7,000 illustrations, many of them in full color. The book will be printed in two languages, to a total run of about one million copies.
Maclean's_19470101_0060_001_0021.xml
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22
22
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T. EATON & CO.
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T. EATON & CO.
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Maclean's_19470101_0060_001_0022.xml
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23
23
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THE HOUSE OF SEAGRAM
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THE HOUSE OF SEAGRAM
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Maclean's_19470101_0060_001_0023.xml
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24
24
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Advertisement
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Maclean's_19470101_0060_001_0024.xml
article
24
24
Mailbag
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Soft Bullets, Heavy Flak
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The Maclean’s story, “Don’t Call Me Susie,” was good with one exception—the author refers to “softnosed” (“dumdum”) bullets. Now, soft-nosed bullets have for some years been outlawed both for war and sport. If a soft-nosed bullet were fired at man or beast at close range, it would tear a hole bigger than a teacup.
Maclean's_19470101_0060_001_0025.xml
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25
25
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Maclean's_19470101_0060_001_0026.xml
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26
26
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Advertisement
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Maclean's_19470101_0060_001_0027.xml
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27
27
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S.O.S. Mfg. Co. of Canada, Ltd.
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S.O.S. Mfg. Co. of Canada, Ltd.
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Maclean's_19470101_0060_001_0028.xml
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28
28
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Weco Products Company
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Weco Products Company
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Maclean's_19470101_0060_001_0029.xml
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29
29
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The R. M. Hollingshead Co. of Canada, Limited
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The R. M. Hollingshead Co. of Canada, Limited
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Maclean's_19470101_0060_001_0030.xml
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30
30
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Advertisements
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Maclean's_19470101_0060_001_0031.xml
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31
31
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Traders Finance Corporation LIMITED
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Traders Finance Corporation LIMITED
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Maclean's_19470101_0060_001_0032.xml
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32
32
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Inglis CANADA
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Inglis CANADA
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Maclean's_19470101_0060_001_0033.xml
article
33
33
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Quote
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Charles Sumner
Give me the money that has been spent in war and I will clothe every man, woman, and child in an attire of which kings and queens will be proud. I will build a schoolhouse in every alley over the whole earth. I will crown every hillside with a place of worship consecrated to the gospel of peace.
Maclean's_19470101_0060_001_0034.xml
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33
33
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Advertisement
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Maclean's_19470101_0060_001_0035.xml
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34
34
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VENUS PENCIL CO., LTD
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VENUS PENCIL CO., LTD
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Maclean's_19470101_0060_001_0036.xml
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34
34
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AMERICAN FLURESIT COMPANY, INC.
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AMERICAN FLURESIT COMPANY, INC.
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Maclean's_19470101_0060_001_0037.xml
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34
34
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Newspaper Institute of America
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Newspaper Institute of America
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Maclean's_19470101_0060_001_0038.xml
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35
35
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Advertisement: VICKS VA-TRO-NOL
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VICKS VA-TRO-NOL
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Maclean's_19470101_0060_001_0039.xml
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35
35
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EMERY INDUSTRIES, INC.
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EMERY INDUSTRIES, INC.
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Maclean's_19470101_0060_001_0040.xml
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36
36
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Advertisement
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Maclean's_19470101_0060_001_0041.xml
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36
36
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Maclean's_19470101_0060_001_0042.xml
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36
36
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GOR-RAY LTD.
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GOR-RAY LTD.
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Maclean's_19470101_0060_001_0043.xml
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37
37
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M.H., Lehn & Fink (Canada) Ltd.
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M.H., Lehn & Fink (Canada) Ltd.
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Maclean's_19470101_0060_001_0044.xml
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39
39
[no value]
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Coffield
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Coffield
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Maclean's_19470101_0060_001_0045.xml
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40
40
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Advertisement
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Maclean's_19470101_0060_001_0046.xml
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41
41
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Advertisement
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Maclean's_19470101_0060_001_0047.xml
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42
42
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Advertisement: Vaseline
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Vaseline
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Maclean's_19470101_0060_001_0048.xml
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42
42
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Advertisement
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Maclean's_19470101_0060_001_0049.xml
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42
42
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Advertisement
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Maclean's_19470101_0060_001_0050.xml
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43
43
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CANADIAN RESINS and CHEMICALS LIMITED
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CANADIAN RESINS and CHEMICALS LIMITED
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Maclean's_19470101_0060_001_0051.xml
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44
44
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Advertisements
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Maclean's_19470101_0060_001_0052.xml
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45
45
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Lillico Limited
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Lillico Limited
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Maclean's_19470101_0060_001_0053.xml
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45
45
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HOME BOOK SERVICE
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HOME BOOK SERVICE
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Maclean's_19470101_0060_001_0054.xml
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46
46
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Advertisement
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Maclean's_19470101_0060_001_0055.xml
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47
47
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HOUSEHOLD FINANCE Corporation of Canada
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HOUSEHOLD FINANCE Corporation of Canada
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Maclean's_19470101_0060_001_0056.xml
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48
48
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UNITED DISTILLERS LIMITED
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UNITED DISTILLERS LIMITED
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Maclean's_19470101_0060_001_0057.xml
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50
50
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Advertisements
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Maclean's_19470101_0060_001_0058.xml
article
50
50
Wit and Wisdom
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In Fewer Words
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“Guts and Cussedness”—Success consists of getting up just one more time than you fall.—Calgary Herald. He Learned His Lessons—Judge: “So, not content with stealing $500, you went hack and took a couple of watches, some rings and other jewellery?”
Maclean's_19470101_0060_001_0059.xml
article
51
51
Wit and Wisdom
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Laughing Matter
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Taking no Chances—The grateful father was thanking the young man for his bravery in rescuing his daughter from the river. He finished up: “Do you realize, my boy, the great danger you were placing yourself in?” To this the rescuer replied briefly!
Maclean's_19470101_0060_001_0060.xml
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51
51
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Maclean's_19470101_0060_001_0061.xml
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51
51
[no value]
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McGillivray Bros. Ltd.
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McGillivray Bros. Ltd.
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Maclean's_19470101_0060_001_0062.xml
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51
51
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Advertisement
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Maclean's_19470101_0060_001_0063.xml
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51
51
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Advertisement
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Maclean's_19470101_0060_001_0064.xml
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52
52
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Advertisement
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Maclean's_19470101_0060_001_0065.xml
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52
52
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TRANS-CANADA NEWS COMPANY
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TRANS-CANADA NEWS COMPANY
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Maclean's_19470101_0060_001_0066.xml
article
52
52
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Parade
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THE PROPRIETRESS of a small-town Saskatchewan hotel recently offered a Regina drug salesman the use of her son’s bed, all other rooms being occupied. The traveller willingly accepted, but when he headed for his room late that night he found the son’s dog in possession.
Maclean's_19470101_0060_001_0067.xml
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53
53
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BREWING COMPANY LIMITED
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BREWING COMPANY LIMITED
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Maclean's_19470101_0060_001_0068.xml
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54
54
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O'Keefe's BREWING COMPANY LIMITED
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O'Keefe's BREWING COMPANY LIMITED
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Maclean's_19470101_0060_001_0069.xml