Issue: 19450801

Wednesday, August 1, 1945
August
15
True
58
Saturday, May 7, 2016
6/29/2016 12:57:17 PM

Articles
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MACLEAN'S
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Maclean's_19450801_0058_015_0001.xml
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Editorials
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Security and Jobs Lie in Test Tubes
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EXPERTS in scientific branches of warfare know that the Allied victory in Europe was wrested in the nick of time. Had Germany been able to hold out a few months longer, new weapons, vastly more devastating than anything we possessed, would have been unleashed against us.
Maclean's_19450801_0058_015_0003.xml
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1
GENERAL ARTICLES
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Biggest Sales Job of All
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THE biggest, toughest sales job in Canadian history is that entrusted to the Government’s War Assets Corporation. It has to dispose of hundreds of millions of dollars’ worth of surplus war goods. It has to recover for the taxpayers, who paid for them, as much cash as possible.
Maclean's_19450801_0058_015_0004.xml
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1
GENERAL ARTICLES
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He Stuck, All Right
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THE number of Ontario men who have stiff right arms and fingers these days does not indicate an increase in the incidence of neuritis. The affliction results from laboring during off hours over a period of months at the task of scraping from the windshields of their cars the license sticker issued last year by the provincial Motor Vehicle Department in place of the customary plates.
Maclean's_19450801_0058_015_0005.xml
masthead
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MACLEAN'S
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Maclean's_19450801_0058_015_0006.xml
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CONTENTS
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In the Editor's Confidence
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In the Editor's Confidence
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LAST ISSUE we announced that this one would contain an articleon Generalissimo Stalin, by Edgar Snow. It doesn’t. Negotiations with the New York publishing house which will bring out Mr. Snow’s book on Russia resulted in confirmation of our acceptance of a chapter on Stalin for publication in Maclean’s.
Maclean's_19450801_0058_015_0009.xml
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3
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THE INTERNATIONAL NICKEL COMPANY OF CANADA, LIMITED
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THE INTERNATIONAL NICKEL COMPANY OF CANADA, LIMITED
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Maclean's_19450801_0058_015_0010.xml
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4
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FLEET AIRCRAFT LIMITED
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FLEET AIRCRAFT LIMITED
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Maclean's_19450801_0058_015_0011.xml
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5,6,45,46
GENERAL ARTICLES
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CAN WE ALL GET JOBS?
To find work for all Canadians we must export. To export, we will have to give away goods, says this writer
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GILBERT JACKSON
FOR centuries Canada has been organizing herself so that of each eight Canadians in gainful employment no less than three, being either producers or carriers or sellers of Canadian food and raw materials, now depend on our exporting activities for a livelihood.
Maclean's_19450801_0058_015_0012.xml
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6,40,42,43
GENERAL ARTICLES
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HOME-FRONT BOOBY TRAPS
Hang on to that gratuity, Chum! The shysters will clip you more mercilessly than any Army barber
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ROYD E. BEAMISH
HALF a million servicemen are returning to civil life in the course of the next 10 or 12 months and bringing with them hundreds of millions of dollars in new purchasing power. War service gratuities, re-establishment credits and a flood of wartime savings will be released into the stream of Canadian commerce with their demobilization.
Maclean's_19450801_0058_015_0013.xml
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7,32,33,34
GENERAL ARTICLES
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It's the Happy Gang!
Their radio menu ranges from corn to caviar, and they boast over a million fans five days a week— Meet The Happy Gang
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LINDA BRUCE
MONDAY to Friday every week, half a dozen performers converge on a CBC microphone in Toronto to serve up a radio repast that ranges from corn to caviar. They give their fans music with melodrama, sentiment with a tabasco dash of humor, poem readings sandwiched between scalpel-sliced repartee.
Maclean's_19450801_0058_015_0014.xml
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8,9,36,38,39,40
FICTION
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TURN AGAIN HOME
Des meant it to be just a chicken coop. How could he know it would become his father’s personal backto-peace beacon?
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ELIZABETH FOSTER
AS HIS contribution to the war effort, Des was building a chicken coop. It was to be a surprise for Mum, who did not suspect that he was entertaining the idea of becoming a serious chicken farmer. But a few Sundays ago Mum had complained that the price of chickens was getting exorbitant, and that she could no longer afford broilers for Sunday lunch.
Maclean's_19450801_0058_015_0015.xml
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10,48
GENERAL ARTICLES
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Our Crazy Clothes
Never have so many worn so much—or so little—in the wrong places, claims an eminent Toronto doctor
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GEOFFREY HEWELCKE
BY THIS time in the summer it’s no longer news to the average male Canadian that his clothes are uncomfortably warm; to the average Canadian woman that her feet burn and that wearing a girdle is one dickens of a way to keep her stockings up. Most of us just shrug off these things as discomforts which must be borne.
Maclean's_19450801_0058_015_0016.xml
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GENERAL ARTICLES
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THIS IS BERLIN
"To tell Germans how the war started, what Germany did and why she must pay is just as important as food and shelter in Berlin"
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DUNCAN HOOPER
BERLIN, via Moscow (By Radio) — From Moscow to Berlin is nearly four years of bitter war—or five to seven hours in a single plane hop. We did it in six hours fifty minutes in one of the Soviet-crewed Douglas transports which are now trundling to and fro between the two capitals with the regularity of suburban trains.
Maclean's_19450801_0058_015_0017.xml
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GENERAL ARTICLES
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BUG BUSTERS
Here’s what you’re waiting for—two wonder chemicals with jawbreaking names that spell doom to insect pests
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BILL STEPHENSON
MOSQUITOES bad this summer? Take heart, my friend, your days of slapping and scratching are numbered. The rescue squads from the laboratories are heading your way, armed with spray gun and chemical vial. The spray guns are loaded with dichlorodiphenyltrichloroethane — DDT to you.
Maclean's_19450801_0058_015_0018.xml
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13,23,24
FICTION
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a Date for agnes
Pete figured it this way: Agnes talked in screams, but Link couldn't hear her. So why shouldn't they get married?
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ERNIE RYDBERG
THIS guy is waiting for me when I get down to work on Monday morning. He’s leaning against the big sliding door. I’m pretty short with him. “Listen, bud,” I say. “If your car is busted down, that’s just too bad. I’m full up. Can’t take on another job for at least two weeks.
Maclean's_19450801_0058_015_0019.xml
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14,22
GENERAL ARTICLES
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BEVERLEY BAXTER'S London Letter
They Who Get Slapped
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THREE DAYS ago I journeyed from London to Oldham, in Lancashire. It was pleasant to find a vacant seat in a first-class compartment, and I took a quick survey of my fellow voyagers for the five-hour trip. In one corner was a streamlined American girl, in uniform, with a long nose, long fingers and long legs.
Maclean's_19450801_0058_015_0020.xml
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14,47,48
GENERAL ARTICLES
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Washington Memo
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ERNEST K. LINDLEY
THE United Nations Charter will be approved by the United States Senate by the requisite two-thirds vote. If all 96 members of that body are present when the vote is taken—and only a critical illness will keep any of them away on so important an occasion—64 affirmative votes will be necessary.
Maclean's_19450801_0058_015_0021.xml
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15,43,44
GENERAL ARTICLES
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BACKSTAGE AT OTTAWAZ
Our Own "Frisco"
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THE MAN WITH A NOTEBOOK
WITH the stage set for Dominion-Provincial talks here this month, Ottawa’s full of the spirit that pervaded San Francisco in April. There’s the same consciousness of the job’s importance —to Canada it may even prove more important than the United Nations Charter, for it will amount before it’s done to a new Confederation.
Maclean's_19450801_0058_015_0022.xml
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16,17,26,28,29,30
FICTION
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RUSSIAN LADY
Tanya brought trouble with her . . . But Macpherson was a solitary man, and the Russian Lady was very lovely
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ARTHUR MAYSE
HIGH TIDE was past and the ebb was already chuckling through the narrows when Andrew Macpherson got up from his drift log and walked slowly toward the cabin at the edge of the dark timber where the Russian woman lay sleeping. Perhaps, rested and fed, she could offer her own solution to the problem she had brought with her.
Maclean's_19450801_0058_015_0023.xml
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18,19,20,34,35,36
GENERAL ARTICLES
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Get in the Swim
Toss away those water wings, slow foot . . . You too can be an aquabat
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JANE HUGHES
BY SEA beach and lake shore, in tiled pools and country ponds, Canadians of both sexes and a truly amazing diversity of ages are learning how to have fun in the water. Holiday time is swimming time, whether you’re a spry urchin in a pair of cutdown denims, a lovely in a wisp of wool or lastex that does well by your hull lines, or a gaffer operating on the three strokes, pause and puff system.
Maclean's_19450801_0058_015_0024.xml
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20,31,32
GENERAL ARTICLES
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It Happened in Norway
Paper shoes . . . paper clothes ... no meat and only a pound of fish a week—That's Norway, where even traitor Quisling will get a fair trial
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PETER STURSBERG
OSLO (By Cable)—-In the opinion of my friend “Sig,” an American photographer with an uncommon eye for beauty, Norwegians are the handsomest people. “Boy, oh, boy, what a blonde,” he kept repeating as we walked along Karl Johans Gate, which is the main street of Oslo.
Maclean's_19450801_0058_015_0025.xml
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MOORE BUSINESS FORMS, LTD.
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MOORE BUSINESS FORMS, LTD.
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Maclean's_19450801_0058_015_0026.xml
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CARRERAS LTD.
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CARRERAS LTD.
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Maclean's_19450801_0058_015_0027.xml
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Maclean's_19450801_0058_015_0029.xml
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ROLLAND PAPER COMPANY LIMITED
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ROLLAND PAPER COMPANY LIMITED
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Maclean's_19450801_0058_015_0030.xml
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Maclean's_19450801_0058_015_0031.xml
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The B. F. Goodrich Rubber Company of Canada Limited
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The B. F. Goodrich Rubber Company of Canada Limited
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Maclean's_19450801_0058_015_0032.xml
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Maclean's_19450801_0058_015_0033.xml
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CANADIAN OIL COMPANIES LIMITED
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CANADIAN OIL COMPANIES LIMITED
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Maclean's_19450801_0058_015_0034.xml
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Maclean's_19450801_0058_015_0035.xml
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MACLEAN'S CANADIAN SHORT STORY CONTEST
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MACLEAN'S CANADIAN SHORT STORY CONTEST
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To give added stimulus to Canadian literature. Maclean’s announces a Prize Contest for the Best Canadian Short Story. THREE $500 PRIZES The Contest will have three divisions: 1. ROMANCE — For the best romantic story submitted Maclean’s offers $500 in cash.
Maclean's_19450801_0058_015_0036.xml
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Maclean's_19450801_0058_015_0037.xml
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Maclean's_19450801_0058_015_0038.xml
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JOHN LABATT LIMITED
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JOHN LABATT LIMITED
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Maclean's_19450801_0058_015_0039.xml
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Maclean's_19450801_0058_015_0041.xml
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Maclean's_19450801_0058_015_0042.xml
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THE BRITISH AMERICAN OIL COMPANY LIMITED
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THE BRITISH AMERICAN OIL COMPANY LIMITED
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Maclean's_19450801_0058_015_0043.xml
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WLLARD STORAGE BATTERY CO. OF CANADA, LTD.
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WLLARD STORAGE BATTERY CO. OF CANADA, LTD.
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Maclean's_19450801_0058_015_0044.xml
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STANFIELD'S, LIMITED
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STANFIELD'S, LIMITED
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Maclean's_19450801_0058_015_0045.xml
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Maclean's_19450801_0058_015_0046.xml
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THE MENNEN CO. LTD.
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THE MENNEN CO. LTD.
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Maclean's_19450801_0058_015_0047.xml
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Maclean's_19450801_0058_015_0048.xml
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Maclean's_19450801_0058_015_0049.xml
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Maclean's_19450801_0058_015_0050.xml
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Maclean's_19450801_0058_015_0051.xml
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Maclean's_19450801_0058_015_0052.xml
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Maclean's_19450801_0058_015_0053.xml
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WOMEN AND THE HOME
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Canny Canning
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HELEN G. CAMPBELL
HOUSEKEEPERS are canny folk. They’re very busy right now filling their jars with August’s fruit for January’s enjoyment, turning out jelly for their bread and jam for their midwinter tables. The thing in preserving is to know the rules and abide by them.
Maclean's_19450801_0058_015_0054.xml
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Maclean's_19450801_0058_015_0055.xml
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Maclean's_19450801_0058_015_0056.xml
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Maclean's_19450801_0058_015_0057.xml
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CANADIAN WRIGHT LIMITED
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CANADIAN WRIGHT LIMITED
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Maclean's_19450801_0058_015_0058.xml
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Zenith Radio Corporation of Canada, Ltd.
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Zenith Radio Corporation of Canada, Ltd.
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Maclean's_19450801_0058_015_0059.xml
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Maclean's_19450801_0058_015_0060.xml
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Maclean's_19450801_0058_015_0061.xml
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Maclean's_19450801_0058_015_0062.xml
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Maclean's_19450801_0058_015_0064.xml
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Maclean's_19450801_0058_015_0065.xml
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Maclean's_19450801_0058_015_0066.xml
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Maclean's_19450801_0058_015_0067.xml
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Maclean's_19450801_0058_015_0068.xml
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Maclean's_19450801_0058_015_0069.xml
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Maclean's_19450801_0058_015_0076.xml
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Maclean's_19450801_0058_015_0077.xml
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Wit and Wisdom
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In Fewer Words
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Daffynition—Counter irritant — a woman who shops all day and doesn’t buy anything.—North Bay Nugget. Pass the Pills—A man received an undecipherable prescription from his doctor. After it had been made up for him by the druggist it was returned to him, and he used it for two years as a pass on the railway, for gaining admission to dances, cinemas and theatres and in the evenings his daughter used to practice it on the piano.—Kingston Whig-Standard.
Maclean's_19450801_0058_015_0078.xml
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EMERY INDUSTRIES, INC.
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EMERY INDUSTRIES, INC.
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Maclean's_19450801_0058_015_0079.xml
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Maclean's_19450801_0058_015_0080.xml
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Maclean's_19450801_0058_015_0082.xml
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Maclean's_19450801_0058_015_0083.xml
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HUMOR
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Parade
THE GRIN AND BARE IT SECTION
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FROM Kirkland Lake in the northern Ontario mining country our hard-rock scout sends a copy of a notice posted by a harassed landlord of that town. Here it is, verbatim: 1. Please take my notice don’t play the Radio to 10 o’clock a night. 2. When you play don’t play to loud.
Maclean's_19450801_0058_015_0084.xml
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THE BLUE TOP BREWING COMPANY LIMITED
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THE BLUE TOP BREWING COMPANY LIMITED
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Maclean's_19450801_0058_015_0085.xml
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Maclean's_19450801_0058_015_0086.xml