Issue: 19400715

Monday, July 15, 1940
July
14
True
53
Wednesday, June 8, 2016
6/29/2016 12:47:01 PM

Articles
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Maclean's
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Maclean's_19400715_0053_014_0001.xml
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Advertisement: Kellogg's
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Kellogg's
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Maclean's_19400715_0053_014_0002.xml
article
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1
Maclean's Editorial
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The Empire’s Second Line Must Be Ready
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AS THIS is written, Parliament has endorsed the Government’s commendable measures providing for mobilization of all human and material resources for the defense of Canada and for speeding redoubled assistance to Britain. Public opinion in every section of the Dominion was not only prepared for such action— it had been urging it.
Maclean's_19400715_0053_014_0003.xml
article
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In the Editor's Confidence
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In the Editor's Confidence
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A FEW moments of relaxation now and then make people more able to face the sterner things of life. We know a man who, whenever he feels rather grim, or when he boils over, goes down to his basement, grabs a hammer and spends five or ten minutes driving big nails into a block of wood.
Maclean's_19400715_0053_014_0004.xml
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2
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CHAMPION SPARK PLUGS
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CHAMPION SPARK PLUGS
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Maclean's_19400715_0053_014_0005.xml
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3
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INTERNATIONAL HARVESTER COMPANY of Canada, Ltd.
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INTERNATIONAL HARVESTER COMPANY of Canada, Ltd.
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Maclean's_19400715_0053_014_0006.xml
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4
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EDUCATIONAL
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Maclean's_19400715_0053_014_0007.xml
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5,6,7,36,37
FICTION
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no Actresses
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ROBERT CARSON
OH, NO,” Lorna said, "do I have to?” "You really should,” her aunt replied. “From what I hear, he’s a very nice young man. And the Thorpes are a good family. They did us a lot of favors years ago, at home.” “But what can I tell him?” “Oh, whatever anybody tells beginning actors.
Maclean's_19400715_0053_014_0008.xml
article
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8,37,38
GENERAL ARTICLES
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John Holden —Stock
Led by Director-Actor John Holden, this unique stock company of Canadian players holds a North American record
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MATT O'CONNELL
IT WAS opening night. The young man came up the stairs from the dressing room, waded past the pile of costume trunks, and for the last time turned a critical eye on the stretched-cotton "flats” of the stage setting, neatly painted, and at the furniture and “props” of the evening.
Maclean's_19400715_0053_014_0009.xml
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9,35
Beverley Baxter's LONDON LETTER
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War Comes to Britain
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LONDON, June 21. (By cable)—Yesterday we held a secret session in the House of Commons to discuss the course of the war. The galleries, public and press, were empty, and even the attendants had to take up their positions in the Palace of Westminster far removed from the lobbies.
Maclean's_19400715_0053_014_0010.xml
article
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10,11,38
FICTION
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The Return of Nur Din
The story of a young soldier whose fighting heart throbbed to the tramp of marching feet
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GARNETT RADCLIFFE
WHEN WORD reached Fort Zilla in the Furious Gomal that the Fifth Royal Frontier Regiment was to proceed to France, there was something an outsider might have mistaken for a mutiny. Discipline ceased to be evident; it was like a girls’ school on the eve of breaking up.
Maclean's_19400715_0053_014_0011.xml
article
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12,13,14,32,33,34
GENERAL ARTICLES
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Kitchener-Waterloo
They might have been placid market towns, but they are now a thriving industrial and commercial centre. Reasons : Self-reliance, thrift, community spirit
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FREDERICK EDWARDS
<p>RAMBLING up and down this remarkable Dominion of ours, any conscientious observer must sooner or later be impressed by the complete disregard of precedents manifested by many Canadian communities. A conspicuous example is to be found in the Siamese-twin communities of the City of Kitchener and the Town of Waterloo, in Waterloo County, Ontario.</p>
Maclean's_19400715_0053_014_0012.xml
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15,26,27,28,29
GENERAL ARTICLES
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Pilgrim's Way
Lord Tweedsmuir gives his views on social changes and the new philosophies of a post-war generation
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LORD TWEEDSMUIR
FROM THE start of the war, to me it was clear that an old regime was passing away. That I did not regret, for the radicalism which is part of the Tory creed was coming uppermost, and I looked forward to a clearing out of much rubbish. But I realized that we were at the point of contact of a world vanishing and a world arriving, and that such a situation was apt to crush those who had to meet it.
Maclean's_19400715_0053_014_0013.xml
article
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16,34
FICTION
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The Right Incentive
In which a grave situation proves that a man may be down without necessarily being out
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WILLIAM C. FORD
IT DOESN’T matter how much of a hole you’re in, you can get out of it if you try hard enough. Now for instance, take Joe Traynor. He was in a hole all right; and it wasn’t funny. “What’ll I do?” he would say to himself. “They want the rent Monday. The electricity goes off Tuesday.
Maclean's_19400715_0053_014_0014.xml
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17,24,25,26
GENERAL ARTICLES
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Design for a New Dominion
A clear-cut explanation of the sweeping debt and taxation changes recommended by the Rowell-Sirois Commission
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R. M. FOWLER
PUBLIC FINANCE is one of the most complicated subjects in the world. The mere size of the debt totals leaves the average person gasping and uncomprehending. The intricacies of interest rates, refunding and exchange problems are tasks only for financial experts.
Maclean's_19400715_0053_014_0015.xml
article
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18,19,20,22,23,24
FICTION
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Murder Off Stage
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GAVIN HOLT
For a young detective-agency operative, RITZY TYLER, the grand London opening of an American swing band, DEX GOREY and his RHUMBADORS, holds no interest till Ike Miller, another agency employee, arrives with an urgent message for him to report at the Imperial Theatre to JOEL SABER, his famous boss, an ex-inspector of Scotland Yard.
Maclean's_19400715_0053_014_0016.xml
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DUNKIRK
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E. J. Pratt
SO LONG as light shall shine upon a world Which has a human saga for the lyre, A pennant at a masthead left unfurled, A name, a title to be writ in fire; So long as there is drama on the earth And the wild pulses leap to the grand themes That dignify our voyaging from birth To death along the highway of our dreams; This name shall be the symbol for the soul, A new Promethean triumph in defeat, And find its place in the historic scroll That lists the immortal stand, the great retreat, Attending causes ultimately won — Thermopylae, Corunna or Verdun.
Maclean's_19400715_0053_014_0017.xml
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Advertisement: Fargo Trucks
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Fargo Trucks
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Maclean's_19400715_0053_014_0018.xml
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22
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Metropolitan Life Insurance Company
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Metropolitan Life Insurance Company
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Maclean's_19400715_0053_014_0019.xml
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23
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Advertisement: IRIUM
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IRIUM
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Maclean's_19400715_0053_014_0020.xml
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CANADIAN NATIONAL CARBON CO., LIMITED: STA-WAY Lotion
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CANADIAN NATIONAL CARBON CO., LIMITED
STA-WAY Lotion
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Maclean's_19400715_0053_014_0021.xml
advertisement
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25
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Advertisement: Kotex
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Kotex
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Maclean's_19400715_0053_014_0022.xml
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Advertisement
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Maclean's_19400715_0053_014_0023.xml
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LADY ESTHER
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LADY ESTHER
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Maclean's_19400715_0053_014_0024.xml
article
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Change of Address
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Subscribers who are changing their addresses should advise us at least five weeks in advance so that no issues may be missed. Mailing lists have to be prepared considerably in advance of actual mailing date. If notice of change of address has not reached us before mailing list has been prepared, change cannot be made until next issue.
Maclean's_19400715_0053_014_0025.xml
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Advertisement: Bon Ami
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Bon Ami
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Maclean's_19400715_0053_014_0026.xml
article
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Artificial Aurora Borealis
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BY SHOOTING a 15,000-volt current through a four-foot glass tube, scientists at the American Museum of Natural History have succeeded in creating an artificial display of the colorful aurora borealis. This luminous phenomenon is being shown in the Hall of the Sun at the Hayden Planetarium of the museum.
Maclean's_19400715_0053_014_0027.xml
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Advertisement: CASTORIA
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CASTORIA
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Maclean's_19400715_0053_014_0028.xml
article
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30,31
GENERAL ARTICLES
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Trappers' Harvest
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R. J. TAYLOR
FOUR hundred beaming trappers, Indian, halfbreed and white, lifted from the ranks of unemployed because of their skill in an all - but - forgotten trade, are living again the days when fur was to be had in northern Manitoba for the taking, and when raw pelts were money.
Maclean's_19400715_0053_014_0029.xml
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Advertisements
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Maclean's_19400715_0053_014_0030.xml
article
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Heated Bathroom Floor
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IF HOTHOUSE flowers can have their feet warmed by electric cables in the soil, why not provide similar comfort for people? The idea has been adapted to warming the tile floor of a bathroom in a Los Angeles electric home. Sixty feet of half-inch cable such as is used for soil-warming purposes was laid under the tiling and connected with switches on the bathroom wall and in the adjoining master bedroom.
Maclean's_19400715_0053_014_0031.xml
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Advertisement: ABSORBINE Jr.
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ABSORBINE Jr.
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Maclean's_19400715_0053_014_0032.xml
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32
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Advertisement: Nugget
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Nugget
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Maclean's_19400715_0053_014_0033.xml
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Advertisement: Dr. Scholl's Zino-pads
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Dr. Scholl's Zino-pads
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Maclean's_19400715_0053_014_0034.xml
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Advertisement: MACLEAN
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MACLEAN
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Maclean's_19400715_0053_014_0035.xml
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THE BARRETT COMPANY LIMITED
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THE BARRETT COMPANY LIMITED
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Maclean's_19400715_0053_014_0036.xml
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War Oddities
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War Oddities
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As a wartime economy, London policemen must now make two pairs of trousers last two and a half years instead of eighteen months. Also they must wear a pair of gloves four years instead of two. When the war is over, Nery Doucet of Wedgeport. N.S., will have a smoke.
Maclean's_19400715_0053_014_0037.xml
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Advertisements
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Maclean's_19400715_0053_014_0038.xml
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Advertisement: Firestone
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Firestone
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Maclean's_19400715_0053_014_0039.xml
article
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36,41
Maclean's Crossword Puzzle
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Maclean's Crossword Puzzle
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Across 1. This planet wears a ring. 4. Food of the gods. 9. Run your fastest. 11. Lumbering operation after felling. 13. Perhaps the duke is fond of chess? ¡4. Name for a hardy Norseman. 16. This sandy clay makes good soil. 17. Juvenile deer. 18. The fate of a Moslem.
Maclean's_19400715_0053_014_0040.xml
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HOME BOOK SERVICE
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HOME BOOK SERVICE
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Maclean's_19400715_0053_014_0041.xml
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37
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Advertisement: SWEET CAPORAL CIGARETTES
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SWEET CAPORAL CIGARETTES
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Maclean's_19400715_0053_014_0042.xml
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37
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Dr. Jackson's Foods Limited: KOFY-SUB
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Dr. Jackson's Foods Limited
KOFY-SUB
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Maclean's_19400715_0053_014_0043.xml
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38
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The Canadian Shredded Wheat Company, Ltd.
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The Canadian Shredded Wheat Company, Ltd.
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Maclean's_19400715_0053_014_0044.xml
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Advertisement: Band-Aid
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Band-Aid
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Maclean's_19400715_0053_014_0045.xml
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39,40,41
WOMEN AND THE HOME
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How About Lobster?
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HELEN G. CAMPBELL
MONEY counts in winning the war. Your money and mine, for dollars spent in the right places work to our own and our country’s advantage. Canadian housekeepers in their job of catering to the nation can serve effectively on the economic front.
Maclean's_19400715_0053_014_0046.xml
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Advertisements
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Maclean's_19400715_0053_014_0047.xml
article
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Matter of Fact
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Matter of Fact
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HENRY ASHBERY
Saint John, N.B., was the first city in British America to receive a charter, in 1786. No emigrant or other person could sell goods without first obtaining the freedom of the city. From the founding of the province until 1832, no changes were made in the constitution.
Maclean's_19400715_0053_014_0048.xml
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41
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Advertisement: Christie’s Arrowroots
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Christie’s Arrowroots
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Maclean's_19400715_0053_014_0049.xml
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41
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The J. B. Williams Co. (Canada) Limited: Aqua Velva
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The J. B. Williams Co. (Canada) Limited
Aqua Velva
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Maclean's_19400715_0053_014_0050.xml
article
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42
Wit and Wisdom
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In Fewer Words
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No Remedy—More proposals of marriage now are made in motor cars than in girls’ homes . . . That is one peril of the highways which no safety campaign is expected to remedy. — Niagara Falls Review. Good Start—We hear of a man who was so interested in his job he got married at eight in the morning so he’d be sure to be at work at nine o’clock.
Maclean's_19400715_0053_014_0051.xml
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42
Wit and Wisdom
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Meet the Champ
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Helen Hawthorne
There’s a gentleman in your town And there’s one in my town too, Who knows just what Great Britain And her Allies ought to do. He has a friend who has a friend In certain higher stations, Undoubtedly he has the drop On all the warring nations. He’s versed in wartime strategy And tactics military, His theories he’ll expound at length In manner sure, yet airy.
Maclean's_19400715_0053_014_0052.xml
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CANADIAN NATIONAL EXHIBITION
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CANADIAN NATIONAL EXHIBITION
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Maclean's_19400715_0053_014_0053.xml
article
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43
Wit and Wisdom
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Maybe Adam Laughed at These
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Sure Sign—Garnet: “What gives you the impression that Jack and Betty are engaged?” Homer: “She has a ring and he’s broke.” —Welland-Port Colborne Tribune. In a Hurry—The captain of the local fire brigade entered the Pig and Whistle and ordered a half-pint of beer.
Maclean's_19400715_0053_014_0054.xml
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Advertisement: LIFEBUOY
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LIFEBUOY
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Maclean's_19400715_0053_014_0055.xml
masthead
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Maclean's
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Maclean's_19400715_0053_014_0056.xml
tableOfContents
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CONTENTS
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Maclean's_19400715_0053_014_0057.xml
article
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HUMOR
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Parade
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GOLF professionals, living out their lives surrounded by bizarre phenomena— bogeys, birdies, stymies, holes-in-one, people who cannot hold their heads down and suchlike oddities—become in time practically immune to amazement. Anything can happen, they say, and usually it does.
Maclean's_19400715_0053_014_0058.xml
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DEPARTMENT OF FISHERIES, OTTAWA: lobster
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DEPARTMENT OF FISHERIES, OTTAWA
lobster
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Maclean's_19400715_0053_014_0059.xml
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46
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Advertisement: Coca-Cola
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Coca-Cola
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Maclean's_19400715_0053_014_0060.xml