Issue: 19370115

Friday, January 15, 1937
January
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50
Monday, May 23, 2016

Articles
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Maclean's
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FINE FOODS OF CANADA, LTD.,
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FINE FOODS OF CANADA, LTD.,
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masthead
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Maclean's
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CONTENTS
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In the Editor's Confidence
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In the Editor's Confidence
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MOST CANADIANS who listened to ex-King Pike Chooses His Agency,” appearing on page twelve. It’s an amusing yarn. Goodness, how we need amusement. There is no end to the subtle devilry Benge Atlee can cook up for Kent Power’s attention. This time it’s a murder by snake-bite.
Maclean's_19370115_0050_002_0006.xml
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Maclean's Editorial
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The Tragedy of Edward
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THE previous issue of this magazine was off the press when Edward VIII abdicated. This is the first opportunity Maclean's has had to affirm its allegiance to His Majesty George VI and to wish for him and his Queen, and for the peoples of the Empire, a long and happy reign.
Maclean's_19370115_0050_002_0008.xml
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7,8,9,32,33,34,35
FICTION
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Phisto's Message
A novice and a veteran stranded on the Arctic Ice Cap. Only one could survive. Which?
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J. M. SCOTT
SLOWLY, methodically, Phisto Evelyn made himself comfortable in the front cockpit of his small machine. He adjusted his goggles, pulled on his gloves and tested the controls. Then, suddenly impatient, he waved away the Eskimos who were holding the wing tips and, without a glance at the men who had come to see him and his companion off, pushed forward the throttle lever.
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Reveals
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WHY EDWARD
"Edward abdicated because in his own opinion his actions rendered him unfit to occupy the throne"
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Beverley Baxter
IT IS WITH no desire to revive the torrent of gossip, conjecture and dispute about the tragedy of Edward VIII that I write this letter. I know what a deep personal hurt it has been to Canada, because he was more in tune with the tempo of Canadian life than with that of any other Dominion.
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12,13,31,32
FICTION
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MR. PIKE Chooses His Agency
Drama in an advertising agency with a few notes on the humorous side of the art of salesmanship
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HORTON HEATH
THE RADIO audition room of Peter Quinby & Co., advertising agency, is an enticing one, expertly calculated to soothe the savage breasts of clients, and to win visiting sales managers over to Quinby ideas about gags, drama, music, and commercial announcements.
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14,36,37
SPORT
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The Toughest Job in the World
One of hockey's best known referees discloses what happens to the man who blows the whistle
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M. J. (MIKE) RODDEN
YOU ROBBER Kill the referee! Throw him out ! You’ll never referee in this town again. You’re crooked !” Yes, you’ve guessed it—it’s a hockey crowd yelling at a referee who’s made an unpopular decision—the voice of a mob in a frenzy. Why do sport fans act that way? I don’t know; but 1 do know that hockey refereeing is the toughest job that sport has to offer.
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15,35
GENERAL ARTICLE
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Great Coronation Dramas
2: The King Who Turned Away His Queen
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CHARLES BARDON BAILLEY
THE MOST magnificent and the most scandalous coronation in British history,” is how Prime Minister, Lord Liverpool, summed up the coronation cf George IV. The description is very accurate. It is said that King Edward VII heard so much in his boyhood about the splendors of George IV’s coronation, that he there and then resolved, if ever his time came, to outshine it.
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16,17,37,38,39,40
FICTION
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Fangs
Kent Power, scientific detective, in the strange case of The Cobra and The Pathan
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BENGE ATLEE
THE CONCENTRATED human conflict of a big city tends to throw up eccentricity, and Montreal is no exception. Yet few in the city, even among his acquaintances, knew that Cole Dickin was one of the greatest authorities on snakes in North America, or that, on the ample grounds of his residence at Westmount, he had an ophidiarium containing the world’s most dangerous reptiles.
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18,19,20,28,29,30
FICTION
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A SEABOLD FIGHTS
Marching men! Thundering guns! Death and destruction! And in the midst of it all, the one girl —on the enemy's side!
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MAX BRAND
NEITHER jungle nor mosquitoes had beginning or ending. Like chaos, they were and there was nought else. The only sky that General Easter and Joseph Seabold saw was a greyness that rained at them. Underfoot was no ground, but green slush. Overhead more green, dripping upon them, and yet no clean water to drink except the flat, tasteless distilled juice which they got from the round tubes of some climbing vines.
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How to Ski
Part Three: The stem turn and the step turn
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H. T. (SAM) CLIFF
THE TECHNIQUE of turning the skis has been so scientifically studied in recent years that today it is an extremely high art. Its single purpose is to change the direction of your downhill flight to dodge obstacles, in order to get you to your destination in the shortest, safest time.
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21,22,23,24
GENERAL ARTICLES
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The Abdication of Edward VIII
Texts of the Messages, Speeches and Documents Recording the Renunciation of the Throne
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I HAVE determined to renounce the throne. After long and anxious consideration I have determined to renounce the throne to which I succeeded on the death of my father and I am now communicating this, my final and irrevocable decision. Realizing as I do the gravity of this step, I can only hope that I shall have the understanding of my peoples in the decision I have taken and the reasons which have led me to take it.
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GENERAL ARTICLES
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Voice Over the Arctic
"Northern Messenger," Canada's weekly broadcast of family tidings, is Godsend to lonely outpost dwellers
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LLOYD ROBERTS
IT IS Christmas week in the Far North, as elsewhere throughout Christendom, and the two white men in their wooden shack at the base of the mountain are acutely aware of it. The memory of the supply ship Nascopie’s fleeting visit seems little more than a dream in an interminable night of dreams and swirling snow.
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GENERAL ARTICLES
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The Woman Teacher
Maclean's readers debate the Woollacott article
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I AM writing from the viewpoint of one who, like Mr. Woollacott, has enjoyed a good many years experience as a city school principal, with some interest in Alberta education for a considerable time. In my opinion, the publication of this article is not in keeping with the reputation of Maclean’s as a fine Canadian magazine, playing its part in constructive citizenship.
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METROPOLITAN LIFE INSURANCE COMPANY
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METROPOLITAN LIFE INSURANCE COMPANY
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Wit and Wisdom
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In Fewer Words
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It’s a Good Trick—A woman is a person who can listen to three other women without missing a word, while telling them about her operation.—Lindsay Post. Facts About Machines — There is abundant proof that the advent of the machine and new discoveries eventually increase opportunity for labor.
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Wit and Wisdom
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Fanette
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Frederick Edwards.
Fanette is really charming. Her manners are disarming; But she can be alarming When in rambunctious mood. Although not made for mayhem. You hear her holler, “Slay ’em!” And, “Murder him!” and “Flay ’em!” That’s really very rude. When boxers start in fighting, And throwing things and shrilling, Or hockey players smiting, Fanettes lead all the rest.
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Wit and Wisdom
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Maybe Adam Laughed at These
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The Only Chance—The curate prided himself on his oratorical powers. He was describing the downward path of the sinner, and used the metaphor of a ship drifting and going to pieces on the rocks. A sailor in the audience was deeply interested.
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Wit and Wisdom
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How Smart Are You?
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Draw a circle and in it place nine cats, as above. Now, draw three lines inside the circle and by doing so separate each cat. Answer to Puzzle No. 19 Problem—Mr. Cox, learning that Mr. Hicks was going off on a sabbatical leave, went to him and offered to rent his home for a year.
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HUMOR
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parade
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WE YIELD to the desire of the people concerned to have their identities concealed, but in a way it is too bad, for they were the principal characters in as fascinating a mystery as has ever been solved by a fiction detective. It happened in Hamilton.
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