Issue: 19350415

Monday, April 15, 1935
April
8
True
48
Saturday, July 2, 2016

Articles
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Maclean's
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Maclean's_19350415_0048_008_0001.xml
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DOMINION OILCLOTH & LINOLEUM CO. LIMITED
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DOMINION OILCLOTH & LINOLEUM CO. LIMITED
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Maclean's_19350415_0048_008_0002.xml
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Maclean's_19350415_0048_008_0003.xml
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In the Editor’s Confidence
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In the Editor’s Confidence
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IN ALL probability (for you never can tell what this climate is going to do next) by the time your eye scans this page, the drone of the hockey puck will be stilled throughout the land. The hockey fans will have ceased to whirr, so to speak. But in the hiatus before the lawn-bowling and croquet season they will be meditating o’er the past season’s performances; scorning or acclaiming the All-Star teams chosen by sports writers and sports editors.
Maclean's_19350415_0048_008_0004.xml
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Maclean's_19350415_0048_008_0005.xml
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CONTENTS
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Maclean's_19350415_0048_008_0006.xml
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CANADIAN WESTINGHOUSE CO., LIMITED
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CANADIAN WESTINGHOUSE CO., LIMITED
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Maclean's_19350415_0048_008_0007.xml
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4
MACLEAN'S EDITORIALS
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We Stand on Guard for—?
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WHENEVER one European country is on tenterhooks because of the disturbing behavior of a neighboring European country, Canadians give soulful thanks that they are not as other peoples. Actually, we are not so dissimilar. It is true that, as yet, when we cross the borderline separating one province from another province our baggage is not pounced on by customs officials.
Maclean's_19350415_0048_008_0008.xml
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4
MACLEAN'S EDITORIALS
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The Taxpayer Calls a Halt
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COPIES OF this epigram, printed in large black type, should be pasted on the desk and in the hat of every city, town and county councillor, every alderman, every controller in Canada. Last issue we told you about the possible flight of business from Montreal as a result of increased taxation.
Maclean's_19350415_0048_008_0009.xml
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MACLEAN'S EDITORIALS
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Overworked Ministers
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THE LIST of Canadian cabinet ministers whose death has been hastened or whose health has been wrecked by overwork is a powerful argument for a revision of our method of conducting parliamentary affairs. Ministers are appointed to take charge of departments which have jurisdiction over a large part of the country’s business, production and social welfare.
Maclean's_19350415_0048_008_0010.xml
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Maclean's_19350415_0048_008_0011.xml
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Maclean's_19350415_0048_008_0012.xml
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7,8,9,65,66,67
FICTION
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Paging Andy Sears
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FRANK LEON SMITH
HIS SERVICES no longer needed, the master of ceremonies conducting the dreams of young Mr. Anderson Sears gave way to the day man. Andy opened his eyes and before he could moisten his lips he heard a little chorus: “Another day, darn it all! Just another grey day full of ashes.”
Maclean's_19350415_0048_008_0013.xml
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10,68,69,70
GENERAL ARTICLES
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Fads and Faddicts
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MORLEY MURRAY
THERE IS a song in the movie, “Murder at the Vanities,” called “Where do they come from and where do they go?” that expresses exactly what I want to say. Where do they come from—these crazes, fads and fancies that strike us periodically, swiftly?
Maclean's_19350415_0048_008_0014.xml
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11,73
SPORT
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We Nominate
The All Stars of 1934-35 as picked by managers and coaches of the N. H. L.
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JAMES C. HENDY
WITH THE Province of Ontario furnishing the scoring power and the Prairies the defensive strength of the starting team, we herewith present the 1934-35 National Hockey League All-Star Squad. As in the past, the major-league pilots have named an entire squad of sixteen players instead of two teams.
Maclean's_19350415_0048_008_0015.xml
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12,13,50,51
FICTION
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Four Gold Bands
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ALBERT RICHARD WETJEN
IT WAS a beautiful day. Early afternoon, and midsummer; the sky a robin’s-egg blue, clouds of fleecy white piled high; and the sea a deep purple, flawed with light airs and ruffled by countless lacy little waves. Astern of the Cardiff Ranger the chalk cliffs of the receding land were still plain, while beyond them the hills were lush and green, with tiny flecks that were cottages nestling in the hollows.
Maclean's_19350415_0048_008_0016.xml
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14,15,57,58
GENERAL ARTICLES
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Truck versus Train
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ERLAND ECHLIN
ABOUT AN HOUR before quitting time on Friday night, the foreman on the job walked over to the construction shack. “We’re going to need a couple of hundred feet more of that heavy wire cable,” he told the superintendent. “Okay,” the chief replied, “but it’s a fine time to tell me; you won’t get it now till Monday.”
Maclean's_19350415_0048_008_0017.xml
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16,17,32,34,36
FICTION
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Lulu Comes Home
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ALLEN ROY EVANS
WHEN Ma Bowden moved along Main Street the loafers in the chairs on the verandah of the Carlton House nudged each other and said: “Lulu’s Ma.” The barber-shop boys and the post-office gossips likewise whispered: “Lulu’s Ma.” When Sam Bowden had been alive he was “Lulu’s Pa” or “Lulu’s Old Man.”
Maclean's_19350415_0048_008_0018.xml
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18,63,64,65
GENERAL ARTICLES
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A Cheechako Goes North
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JAMES M. McCOOK
IT WAS AUGUST 4, and in Two Brothers Valley in Northern British Columbia it had snowed all day. The other four days of my visit it had rained, and the placergold crew thought the change was fun. I went into the North Country with the assurance that the tribe called Greenhorn or Cheechako was no more.
Maclean's_19350415_0048_008_0019.xml
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19
19,20,21,22,38,44,46,48,49
FICTION
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Track of Destiny
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ALAN SULLIVAN
Having failed to borrow money in London for the building of a new Coast-to-Coast railroad in Canada, Premier Sir John A. Macdonald makes arrangements with Canadian financiers and railroad men to have it built. In Yale, B.C., to which point a railroad has been built from the West Coast, a gambler named Bulldog Kelly plays cards with local characters, among whom is another gambler named Kelly, better known as The Rake.
Maclean's_19350415_0048_008_0020.xml
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22,56
GENERAL ARTICLES
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Is This a Soviet?
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FLORENCE ELDER MILES
THERE ISN’T a school board in all Canada that could do such a thing and get away with it.” That was the confident remark of a good many Canadians when first they heard of it. But there is! And they did! The action which engendered almost universal incredulity was the declaring by the school board of the mining town of Biairmore, Alberta, of a public-school holiday to celebrate in Canada the anniversary of a revolution which took place in Russia seventeen years ago.
Maclean's_19350415_0048_008_0021.xml
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23
23,52,53,54
GENERAL ARTICLES
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Beverly Baxter's STRANGE STREET
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HOW FAR has a newspaper proprietor the right to enter public life, able as he is to command the complete support of his own newspapers and to dictate or dominate their attitude toward his political opponents? That is a question which has been on many men’s lips, and was brought into the forefront by the decision taken at Beaverbrook’s dinner that night at Stornoway House, where he had summoned the editorial heads of his group.
Maclean's_19350415_0048_008_0022.xml
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24,49
GENERAL ARTICLES
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Farm Debt Relief
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GRANT DEXTER
CANADIAN FARMERS to the number of 728,000 are smothering under more than $1,200,000,000 of farm debt. Indeed, so many farmers are so deeply in the red—due to the fall in prices of primary products since 1929—that Parliament last year passed a law about it.
Maclean's_19350415_0048_008_0023.xml
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POND’S EXTRACT CO. OF CANADA, LTD.
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POND’S EXTRACT CO. OF CANADA, LTD.
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Maclean's_19350415_0048_008_0024.xml
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26,54
GENERAL ARTICLES
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Norse Canadians
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CLIFFORD R. KOPAS
THE CLOUDS were swirling low against the black-forested mountainsides when the Indians pulled from shore in a flotilla of dugout canoes. In the sombre light of the late fall afternoon, with the unfriendly crags rising to unseen heights behind the clouds and the Indians swarming around the ship, everything seemed of a strange and alien world.
Maclean's_19350415_0048_008_0025.xml
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Maclean's_19350415_0048_008_0026.xml
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REVIEW of REVIEWS
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Trade for Japan
Low Labor Costs Enable That Country to Undersell United States in South America
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IN THE competition for South American trade, Japan is rapidly ousting both the United States and Great Britain, according to an article in The American Mercury by Carleton Beals. The author states in part: Japan is actively endeavoring to gain control of the Latin American market.
Maclean's_19350415_0048_008_0027.xml
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28
REVIEW of REVIEWS
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Tel-Aviv Grows
The Jewish City Which Has Risen in Palestine is a Fine Up-to-date Metro polis
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THE AMAZING growth of Tel-Aviv, the new Jewish city of Palestine, is remarked upon in The Empire Review (London). While much has been said about the establishment of a Jewish National Home in Palestine, there has been comparatively little mention of the Jewish city which has arisen to the north of Jaffa, known as TelAviv.
Maclean's_19350415_0048_008_0028.xml
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MAXWELL HOUSE COFFEE
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MAXWELL HOUSE COFFEE
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Maclean's_19350415_0048_008_0029.xml
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30
REVIEW of REVIEWS
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Shots and Angles
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ANN ROSS
SO MANY dramatists have tried their hand at the situation of the husband who disguises himself as an actor that the idea is beginning to get a little dog-eared. This time it is Maurice Chevalier who doubles as a music-hall impersonator and a Parisian count; and as might be expected, matters get most complicated when the impersonator—or maybe it was the count impersonating the impersonator—finds his way into the countess’s bedroom.
Maclean's_19350415_0048_008_0030.xml
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REVIEW of REVIEWS
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THE SIGN POST
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David Copperfield.—Charles Dickens’s favorite story, performed in the screen’s best manner by some of Hollywood’s finest artists. With W. C. Fields, Edna May Oliver, Freddie Bartholemew. A family picture. Ruggles of Red Gap.—How an English valet (Charles Laughton) came to America and taught the natives the Gettysburg address.
Maclean's_19350415_0048_008_0031.xml
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BRISTOL-MYERS COMPANY OF CANADA LIMITED.
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BRISTOL-MYERS COMPANY OF CANADA LIMITED.
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Maclean's_19350415_0048_008_0032.xml
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Mobiloil
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Mobiloil
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Maclean's_19350415_0048_008_0033.xml
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32
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METROPOLITAN LIFE INSURANCE COMPANY
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METROPOLITAN LIFE INSURANCE COMPANY
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Maclean's_19350415_0048_008_0034.xml
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33
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PARKE, DAVIS & COMPANY
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PARKE, DAVIS & COMPANY
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Maclean's_19350415_0048_008_0035.xml
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34
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Exide Batteries of Canada Limited
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Exide Batteries of Canada Limited
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Maclean's_19350415_0048_008_0036.xml
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35
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CHAMPIONS
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CHAMPIONS
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Maclean's_19350415_0048_008_0037.xml
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THE PERFECT CIRCLE COMPANY, LTD.
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THE PERFECT CIRCLE COMPANY, LTD.
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Maclean's_19350415_0048_008_0038.xml
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CHRYSLER MOTORS
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CHRYSLER MOTORS
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Maclean's_19350415_0048_008_0039.xml
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Maclean's_19350415_0048_008_0040.xml
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39
39,40,41,42
PICTORIAL
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MACLEAN'S ROTOGRAVURE SECTION
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Maclean's_19350415_0048_008_0041.xml
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Maclean's_19350415_0048_008_0042.xml
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44
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THE PRUDENTIAL INSURANCE COMPANY OF AMERICA
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THE PRUDENTIAL INSURANCE COMPANY OF AMERICA
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Maclean's_19350415_0048_008_0043.xml
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Maclean's_19350415_0048_008_0044.xml
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46
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CANADIAN PACIFIC
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CANADIAN PACIFIC
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Maclean's_19350415_0048_008_0045.xml
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47
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McCOLL - FRONTENAC OIL COMPANY LIMITED
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McCOLL - FRONTENAC OIL COMPANY LIMITED
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Maclean's_19350415_0048_008_0046.xml
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48
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Maclean's_19350415_0048_008_0047.xml
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49
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Maclean's_19350415_0048_008_0048.xml
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50
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Pond’s Extract Co. of Canada. Ltd.
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Pond’s Extract Co. of Canada. Ltd.
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Maclean's_19350415_0048_008_0049.xml
article
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50
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What About Testimonials?
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If you have followed these articles you will remember that testimonials have been conspicuous by their absence. Why have I never printed testimonials? I hardly know except that so many testimonials are obtained in "devious” ways, and the public knows that many of them are not genuine.
Maclean's_19350415_0048_008_0050.xml
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51
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New Plane Propeller
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GREATER speed, safety and efficiency of aircraft are promised by the development of a “constant speed” propeller, made possible by a propeller control weighing only a few pounds and operating hydraulically through oil pressure which acts on the blades of the air screw.
Maclean's_19350415_0048_008_0051.xml
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Maclean's_19350415_0048_008_0052.xml
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Maclean's_19350415_0048_008_0053.xml
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Maclean's_19350415_0048_008_0054.xml
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Parker
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Parker
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Maclean's_19350415_0048_008_0055.xml
article
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54
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Clothespins for Bed Covers
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TO PREVENT a small child from kicking off the covers at night, one woman stretched wire between the bed posts along the sides, head and foot of the bed and then fastened the edges of the covers to the wire with spring-type clothespins. The wire should be wrapped tightly around each post, and should be placed near the lower edge of the mattress so that it will not interfere when making the bed.
Maclean's_19350415_0048_008_0056.xml
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Maclean's_19350415_0048_008_0057.xml
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Maclean's_19350415_0048_008_0058.xml
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56,58
Do You Know Your Canada?
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Do You Know Your Canada?
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Frank Yeigh
1. In what countries has Canada diplomatic representatives? 2. Who were The Queen’s Rangers? 3. What proportion of Canada’s population is of French extraction? 4. What two outstanding heroines figure in Canadian history? 5. To what extent is labor organized in Canada?
Maclean's_19350415_0048_008_0059.xml
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CAMPANA CORPORATION LIMITED.
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CAMPANA CORPORATION LIMITED.
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Maclean's_19350415_0048_008_0060.xml
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56
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Maclean's_19350415_0048_008_0061.xml
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Maclean's_19350415_0048_008_0062.xml
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OVALTINE
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OVALTINE
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Maclean's_19350415_0048_008_0063.xml
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Maclean's_19350415_0048_008_0064.xml
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SILVO
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SILVO
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Maclean's_19350415_0048_008_0065.xml
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58
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WRAGGE SHOE CO. LTD.
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WRAGGE SHOE CO. LTD.
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Maclean's_19350415_0048_008_0066.xml
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Maclean's_19350415_0048_008_0067.xml
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Plane Seeding
It Can be Well Done in a Short Time; Ground is Made Ready and Insects Conquered
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THE ultramodern method of farming is by airplane, according to an article in a Russian journal which has been reprinted by World (London). The articles states: It was in New Zealand, in 1919, that airplanes were first used to sow seed, and in 1922, 1926 and 1927 grass was sown by airplane in the U.S.A. and Hawaii; in 1929 they were used in California to sow rice; but these were mere experimental efforts, carried out over a small area, and, so far as we know, no agricultural work is done by airplane in Western Europe.
Maclean's_19350415_0048_008_0068.xml
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Maclean's_19350415_0048_008_0069.xml
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Maclean's_19350415_0048_008_0070.xml
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Encyclopaedia Britannica of Canada, Ltd.
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Encyclopaedia Britannica of Canada, Ltd.
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Maclean's_19350415_0048_008_0071.xml
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Ethiopia's Crisis
Threatened With Loss of Her Ancient Independence, This Primitive Country is Defiant
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THE FIGHT of Ethiopia to retain her independence may be the pivot on which the fate of peace in the Eastern Hemisphere revolves, states the New York Times in an article from which the following paragraphs are excerpts: Ethiopia is today facing a grave crisis.
Maclean's_19350415_0048_008_0072.xml
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Mysterious Place
Easter Island May Once Have Been Part of a Continent That Now is Submerged in Ocean
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IT IS suggested in Chambers's Journal that mysterious Easter Island may once have been a mountain on a continent which now lies underneath the sea. The article, by M. A. Thomas, states: The mysterious riddle of Easter Island has been arousing interest in Europe now for over 200 years.
Maclean's_19350415_0048_008_0073.xml
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Maclean's_19350415_0048_008_0074.xml
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Table Tennis
Ten Thousand Spectators Witnessed the World Championship Final at Wembley
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TEN THOUSAND spectators at a tabletennis match! The Illustrated London News tells us that this once despised game has enjoyed a remarkable renaissance in recent years. We are informed that: It is hardly necessary to say that the thrilling and highly skilful game which drew a crowd of some 10,000 to Wembley on February 16 has little in common with gentle dining-room pastimes such as pingpong.
Maclean's_19350415_0048_008_0075.xml
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Movie Changes
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THE EXTENT to which the sound film has changed the motion-picture industry is indicated by W. G. Faulkner in the Daily Mail Year Book (London). The nations—except those speaking the English language—are now making and using very largely films for the advancement of national ideas, customs, social and even political life.
Maclean's_19350415_0048_008_0076.xml
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Maclean's_19350415_0048_008_0077.xml
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AC SPARK PLUG COMPANY
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AC SPARK PLUG COMPANY
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Maclean's_19350415_0048_008_0078.xml
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Pyroil Company
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Pyroil Company
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Maclean's_19350415_0048_008_0079.xml
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Appetite
Maclean’s Health Service — Conducted by the Canadian Medical Association.
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HUNGER IS an actual need for nourishment. Appetite is a desire for food and may or may not be inspired by hunger. Through habit, most of us eat three times a day, and generally we experience a desire for food at the times when we are accustomed to eat.
Maclean's_19350415_0048_008_0080.xml
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STATE OIL REFINING CO. OF CANADA, LTD.
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STATE OIL REFINING CO. OF CANADA, LTD.
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Maclean's_19350415_0048_008_0081.xml
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Maclean's_19350415_0048_008_0082.xml
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Advertisement: MACDONALD'S MENTHOL
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MACDONALD'S MENTHOL
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Maclean's_19350415_0048_008_0083.xml
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Maclean's_19350415_0048_008_0084.xml
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Maclean's_19350415_0048_008_0085.xml
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SPENCERIAN PEN COMPANY
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SPENCERIAN PEN COMPANY
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Maclean's_19350415_0048_008_0086.xml
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Maclean's_19350415_0048_008_0087.xml
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Maclean's_19350415_0048_008_0088.xml
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WESTERN CLOCK COMPANY LTD.
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WESTERN CLOCK COMPANY LTD.
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Maclean's_19350415_0048_008_0089.xml
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Maclean's_19350415_0048_008_0090.xml
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Maclean's_19350415_0048_008_0091.xml
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Maclean's_19350415_0048_008_0092.xml
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Maclean’s Crossword Puzzle
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1. One of the smaller planets of the sun. 4. Original farm of a pioneer. 9. Persons chosen to act for others. 11. Believe it or not, the Romans spoke this language. 12. A short poem. 13. Likewise. 14. An oil print. 15. At liberty. 16. A “gentleman's gentleman.”
Maclean's_19350415_0048_008_0093.xml
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Maclean's_19350415_0048_008_0094.xml
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Brickbats and Bouquets
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Brickbats and Bouquets
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I want to congratulate you on your smartest magazine cover, i.e., that of March 1. I’ve been a subscriber for some years and a reader for many more, and this cover is the smartest yet.—J. V. A., Mount Royal, P.Q. Has it occurred to anyone else that Maclean’s, as our representative periodical, lacks only one thing to make it perfect?
Maclean's_19350415_0048_008_0095.xml
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Maclean's_19350415_0048_008_0096.xml
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Maclean's_19350415_0048_008_0097.xml
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Advertisement: Maclean's
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Maclean's
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Maclean's_19350415_0048_008_0098.xml
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THE SCRAP BOOK
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THE SCRAP BOOK
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WHAT WAS probably the smallest church in Canada stood until recently on a steep hillside facing the highway that runs from Murray Bay to Cap à l’Aigle in Quebec. Its diminutive dimensions can easily be seen by the narrow door and the two tiny windows, but it nevertheless carried a dignified little steeple to complete its ecclesiastical appearance.
Maclean's_19350415_0048_008_0099.xml
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His Lumbago Has Not Come Back
Keeps Free of it With Kruschen
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There can be no doubt about the effectiveness of the remedy this man uses against lumbago. Read his letter:— “About four years ago, I had a bad attack of lumbago. After being in hospital for two weeks taking heat treatment, I started taking Kruschen Salts.
Maclean's_19350415_0048_008_0100.xml
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Maclean's_19350415_0048_008_0101.xml
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Maclean's_19350415_0048_008_0102.xml
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Standard Brands Ltd.
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Standard Brands Ltd.
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Maclean's_19350415_0048_008_0103.xml
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WOMEN AND THE HOME
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"It All Comes Out in the Wash"
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HELEN G. CAMPBELL
WHO SAYS the world isn’t getting better? How would you like to wash your clothes in the good (?) old way by pounding the daylights out of them on a flat rock? Or, would you care to spend your Mondays over an old-fashioned wash tub, rubbing, twisting and bending while you stand in a damp, dark cellar on a damp hard floor?
Maclean's_19350415_0048_008_0104.xml
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GENERAL STEEL WARES
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GENERAL STEEL WARES
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Maclean's_19350415_0048_008_0105.xml
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Maclean's_19350415_0048_008_0106.xml
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See What I Saw
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See What I Saw
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AS IT’S all collars and neckwear now, take note of the cleverest idea in feminine accessories in a long time— a collar-and-cuff set that doesn’t need to be laundered or sent to the cleaner’s. Shades of the celluloid collar for men! But it is not in the same class by a long shot.
Maclean's_19350415_0048_008_0107.xml
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The CANADA STARCH CO. Limited
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The CANADA STARCH CO. Limited
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Maclean's_19350415_0048_008_0108.xml
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Wit and Wisdom
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In Fewer Words
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Brainless—A business man declares that brains should be taxed. Trust a man to suggest taxation that wouldn’t affect himself.— Nor’West Farmer. The Winner—Whenever the bridge club meets it’s the absent member who gets the most slams.—Westminster British-Columbian.
Maclean's_19350415_0048_008_0109.xml
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Wit and Wisdom
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Faith
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Mary Gordon Wall
They tell me I am quite hard-boiled About believing thus and so. They say I must be shown—in fact I rate A-Plus as doubters go. Therefore, will someone please explain Why, at this season every year, I thumb through endless lists of seeds And credit each bright promise there?
Maclean's_19350415_0048_008_0110.xml
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THE E. B. EDDY COMPANY, LIMITED
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THE E. B. EDDY COMPANY, LIMITED
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Maclean's_19350415_0048_008_0111.xml
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Maclean's_19350415_0048_008_0112.xml
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Maclean's_19350415_0048_008_0113.xml
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Wit and Wisdom
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Alas! for the Plump.
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Louise Morris
I watch the sales and love the styles Of which they’re good and plenty But those that take my fancy quite Are sized “eighteen to twenty.” Now as I measure forty-two I look and long in vain If I could wear those dainty frocks I must reduce again!!!
Maclean's_19350415_0048_008_0114.xml
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Wit and Wisdom
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Maybe Adam Laughed at These
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Time Will Tell—“Doctor,” said the sick man, “the other doctors seem to differ from you in their diagnosis of my case.” “I know,” replied the medical man cheerfully, “but the post-mortem will show which of us is right.”—Vancouver Province.
Maclean's_19350415_0048_008_0115.xml
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Maclean's_19350415_0048_008_0116.xml
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AC SPARK PLUG COMPANY
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AC SPARK PLUG COMPANY
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Maclean's_19350415_0048_008_0117.xml
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HUMOR
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Parade
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THE REASON we haven’t reported earlier on the bowtie war waged in the House of Commons is that we’ve been considering methods of reporting it. The war, of course, started when Fred G. Sanderson, Liberal Member for South Perth, held up to ridicule an order by an assistant adjutant instructing militia officers to wear bow-ties, with parallel sides and square ends, twice as long as their collars.
Maclean's_19350415_0048_008_0118.xml
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Maclean's_19350415_0048_008_0119.xml
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KODAK
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KODAK
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Maclean's_19350415_0048_008_0120.xml