Issue: 19340401

Sunday, April 1, 1934
April
7
True
47
Friday, May 6, 2016
6/29/2016 1:36:26 PM

Articles
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HEINZ AT LEAMINGTON, CANADA
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HEINZ AT LEAMINGTON, CANADA
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INTERNATIONAL HARVESTER COMPANY HAMILTON of Canada, Ltd.
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INTERNATIONAL HARVESTER COMPANY HAMILTON of Canada, Ltd.
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In the Editor's Confidence
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In the Editor's Confidence
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THE HUMAN mind is an extraordinary thing, don’t you think? A few minutes ago we were gazing out of the window, watching the rain pelt down and groping for an idea with which to start this column, when Horace, the composing-room messenger, strolled in with a proof.
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tableOfContents
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FICTION
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SUMMER STOCK: INGÉNUE
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REITA LAMBERT
FAN HOWARD laid down her powder puff, dipped the tip of her little finger in her rouge pot and proceeded to make up her mouth. It was very hot in the little dressing room, clinging like a cocoon in the fly gallery above the stage. The call boy had just bellowed the quarter hour and Cora Wills, at the other end of the dressing table, sighed.
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8,78
GENERAL ARTICLES
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NOSE SIR!
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Rowell, M. D.
A GOOD NOSE may well be preferred to great riches. If you have a poor nose and great riches, the doctors may acquire your wealth for services rendered and you will wish you had asked the stork for a good nose in the first place. What, you may well ask, is a good nose?
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9,71
GENERAL ARTICLES
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LOOking for Trouble
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ARTHUR LOWE
IN THE BOOKS of the telephone company he is listed as Mr. So-and-so of the maintenance department. To you perhaps he is just the telephone man. to others he is the trouble shooter; but after spending three days with him behind the scenes I have come to the conclusion that he is a nerve specialist on a grand scale, for his job is to keep the nerves of a city functioning.
Maclean's_19340401_0047_007_0010.xml
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10,11,55,56,57
FICTION
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My Fren’, The Tiger
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ELEANORE GRIFFIN
JUAN was already old when the tiger first came to the circus. In all the years he had followed the show there had never been such a tiger. His name was Rajah, and an inscription over his cage proclaimed him Royal and Bengal. Juan, sad to relate, couldn't read; but when he came trundling his cart of meat for the animals he stopped by Rajah's cage to gaze with awe at the great beast.
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12,13,61
GENERAL ARTICLES
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NRA: Is It Working?
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RAYMOND CLAPPER
BARELY a year ago, President Roosevelt, in talking with a group of newspaper correspondents at the White House, told us about the case of a small sweater factory in a certain New England village. It had been losing business because it could not meet the prices of competitors and was about to close down.
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14,15,70,71
FICTION
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STACPOOLE JR.
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JOSEPH DWYER
ONE SUMMERY day I’m talking to Mac McTavish whose business is teaching golf to the natives of our town and trying to bear up under the strain, when along comes a young man named Stacpoole. This Stacpoole‘s business is going to school, because he is not yet eighteen, and there is no earthly need for him in the business world, and he will be lucky to find a spot when the school is sick and tired of him.
Maclean's_19340401_0047_007_0013.xml
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16,32,49
GENERAL ARTICLES
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STATE PRINTING
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GRANT DEXTER
ARE YOU on a Government mailing list? If not, you are passing up a wealth of information. In these times, when taxes are high and pay cuts are not exceptional, there is a disposition to blame the Government. But before you do so, consider what the country does for you.
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FICTION
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Fade-Out
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LOUIS ARTHUR CUNNINGHAM
I DON’T KNOW,” said Big Jake, staring stonily through the dingy window of the Smithville Hotel at the dusty stretch of Smithville’s Main Street, “what we ever stopped in this burg for.” “We didn’t,” observed Smoky. “It was the car.” “How long before it’s fixed?”
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18,61
GENERAL ARTICLES
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AN INSIDE HISTORY OF CANADA
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R. K. HALL, B. A.
ONE OF THE most difficult problems of early Canada was to keep the city of Quebec in one place. The trouble was that the game kept moving about, and the Indians, engaged in hunting, took the city with them wherever they went. Cartier had been lucky enough to catch the place while it was on the bank of the St. Lawrence River.
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19,68,69
GENERAL ARTICLES
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LAND O’ SHAKES
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Hamilton M. Laing
IT Canadian IS OFTEN pioneers said and today; written that that because we have of the no auto, telephone, airplane and radio, the term has lost its meaning; that the isolation and harshness endured by our fathers forty years ago have been banished.
Maclean's_19340401_0047_007_0017.xml
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20,21,22,52,53,54
FICTION
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Murder in the Police Station
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B. S. KEIRSTEAD
THE NEXT morning ushered in one of the most dreadful days that I have ever experienced; dreadful not only on account of its incidents but because of the furious wind and lashing rain. Naked branches of trees fell into the streets with loud crashes, a constant menace to motorists and pedestrians; the streets, almost empty of traffic, streamed muddy water; the sky was dirty brown, striped with angry, bustling grey clouds.
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AN EDITORIAL
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Remember Micawber
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In Parliamentary language, a budget is “brought down.” The Dominion Budget for 1934 has not been brought down as this is written. When it is brought down, you will find that there is precious little bringing down about it. Taxes won’t be brought down.
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GENERAL ARTICLES
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Wanted: A Youth Plan
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F. W. RAYFIELD
THIS IS AN age of national planning. We see striking evidence of it in Russia, Italy, Germany, Turkey and the United States. But, so far, Canada has done little to modify her economic or political policies. Nor has there been a new awakening of the Canadian people with the definite purpose of creating a better national spirit, a finer culture, a purer moral atmosphere.
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SHOTS AND ANGILES
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SHOTS AND ANGILES
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CANDIDA
YOUR Goldwyn-Mayer) FEELING about will depend “Queen almost Christina" entirely (Metroon your feeling about Greta Garbo; which should make it a complete success with ninety per cent of the population. In fact, it almost seemed as though the producers might have spared themselves the lavish mountings with which they have enriched the latest Garbo film; because as long as Miss Garbo is in the picture—which is practically every minute—for the producers, you may be sure, know what they are about##X2014;nobody pays any attention to anything else anyway.
Maclean's_19340401_0047_007_0021.xml
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YOUTH TELLS—
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Back to School
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JEAN ELDER (Rosetown, Sask.)
AND ISNT IT comforting to know that one light is still shining when so many lights have failed? Such a light shines brightly into the gloom which has settled down upon us here, a deep, thick gloom which has driven the chronic calamity howlers to stagger blindly to the south side of the bank building for support—the only part of a bank to which anyone could possibly look for support these days—has made the most case-hardened optimists show signs of strain, and has caused us who have finished school and special training for work we cannot find to grope rather desperately.
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YOUTH TELLS—
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Passing on the Debt
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MRS. E. M. HOY (Fort St. Jamen, B.C.)
WITH ME IT IS not a case of unemployment. I have more than I can well do both for the good of my own health and for the well being of my family. Married very young, long before there was thought of depressions, I am the mother of five small children.
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University?
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LAST YEAR I completed my Grade XII. Everyone said: “Now you must go on to university.” “Of course I must go on to university,” I would reply with a smile. Whereupon I would receive a hearty pat on the back and its donor would say: “That’s the idea.
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YOUTH TELLS—
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Money and Markets
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F. W. OLIVER (Vernon, B.C.)
HERE IN VERNON, British Columbia, load after load of the valley’s fruit and vegetables is dumped to rot in the fields or to be eaten by cattle while somewhere many people are starving. Something seems drastically wrong. Is it our marketing plan or is it our system of money?
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YOUTH TELLS—
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Home or Taxes?
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LAURA MAY (North Bay, Ont.)
I AM A YOUNG married woman. When I was married, my husband, who spent the best part of his life in the Great War and in hospitals, decided we would have a home of our own. With our finances pooled, we bought a drab little house on the outskirts of the city.
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YOUTH TELLS—
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For a Planned Policy
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EARLE G. BIGLER (Prince Albert, Sask.)
AS A BOY OF eighteen I homesteaded a quarter section in the southern part of Saskatchewan. I had six horses and a cow. I had no debts except on one piece of machinery. The continuous dry years decided me to rent my land in 1931 and purchase bush land in the northern part of the province where rainfall was more abundant.
Maclean's_19340401_0047_007_0028.xml
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WILLARD STORAGE BATTERY COMPANY OF CANADA, LTD.
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WILLARD STORAGE BATTERY COMPANY OF CANADA, LTD.
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Review of Reviews
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Why the French Don’t Emigrate
Sentimental and Home-loving, They Prefer Security to Risks of Fortune Hunting
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REGARDING the well-known fact that the French do not emigrate, a few reasons have been given by Abbé Ernest Dimnet in the Literary Digest: The French are no linguists. The very notion of foreign languages has a queemess for them; it makes them smile.
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Review of Reviews
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Soviet Fashions
Style Shows Organized by Clothing Factories Are Popular With Russian Women
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WOMEN LIKE TO dress well and men like women to dress well, as Soviet women who neglected this truism have now discovered to their sorrow, writes Louis Fischer, Moscow correspondent of the New York Nation. He continues: Even during the worst years of the goods shortage, patent leather shoes and silk stockings appeared in far-off Russian villages. A good Russian dressmaker can today get any price for her services. An article in the Pravda recently praised a concert singer who appeared at a workers’ club in a silk dress and elegant shoes.
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Review of Reviews
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A Man’s Job
United States Scientists Study Means of Unscrewing Caps From Jars
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AMONG the troubles of housewives is the difficulty of unscrewing caps from jars and bottles. To aid manufacturers in determining the proper tightness and construction of screw caps, the Pittsburgh Testing Laboratories have been making a study of the problem.
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28,29
Review of Reviews
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Germans Train For New Wars
Semi-military Forces Are Ready to Take Up Arms at a Moment’s Notice
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ACCORDING to Albert Brandt who writes in The Forum (New York), the people of Germany are training for war. He states: It is quite apparent that the calisthenics and athletics of the German labor armies’ half-voluntary service are preparations in a military sense.
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Review of Reviews
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On the Road
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THE REALLY forgotten man of recent years has been the travelling salesman. But now he is being remembered, and is becoming conspicuous again, it is remarked in the New York Daily Investment News. Particularly by manufacturers of textiles and clothing, more salesmen are being put on the road, while buyers who have recently been in the habit of making frequent trips to the chief markets are being “educated” to stay at home.
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Review of Reviews
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Headlines
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WHEN YOU see flaring headlines announcing this or that, cut them out, keep for a month and then turn back. I can only compare them to an old grouse which has been put away in a larder on a day in the summer and forgotten until its odor invades the dining room.”
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Movie Stars Are Tortured
Making-up for Unusual Parts Often Entails Real Suffering
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THAT THE Hollywood movie stars are put to great expense and inconvenience in order to preserve their beauty and often endure torture in making-up for some unusual part are facts which are pointed out by Lectures Pour Tous (Paris) in an article, i part of which reads as follows:
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LEHN & FINK (Canada) Limited
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LEHN & FINK (Canada) Limited
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33,34,35,36,37,38,39,40,41,42,43,44,45,46,47,48
GENERAL ARTICLES
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The Invisible Science
...present in your home and your office, in your motor car and the baby's rattle. Why everything you do has something to do with it and how salt can burn your fingers.
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ALAN JACKSON
A RATHER curious thing about chemistry is that outside of the laboratory it isinvisible But its invisibility relies not upon a fair} tale's magic cloak but upon a system of nomenclature. Which sounds complicated but isn’t The lighting of a match is a chemical action there is a chemical formula for the syrup you give the baby; life itself is chemistry and the humai body may be measured in terms of phosphoru: or calcium.
Maclean's_19340401_0047_007_0040.xml
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50,51
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CHEVROLET
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CHEVROLET
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Maclean's_19340401_0047_007_0042.xml
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THOS. COOK & SON LIMITED
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THOS. COOK & SON LIMITED
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ROCK CITY TOBACCO CO., LIT.
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ROCK CITY TOBACCO CO., LIT.
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Maclean's_19340401_0047_007_0044.xml
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Maclean's_19340401_0047_007_0047.xml
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THE BUTTERICK COMPANY
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THE BUTTERICK COMPANY
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58,59,60
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The Tucker Peach Round-Up
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VERNON LACHANCE
THIS IS the story of an investigation where there was always more than met the eye. Some murder cases announce themselves by screams and the firing of guns. Some begin with the finding of the body still dripping blood. A third type, more difficult, begins long after the murder, as a plant grows from a long-sown seed.
Maclean's_19340401_0047_007_0054.xml
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Maclean's_19340401_0047_007_0055.xml
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AC SPARK PLUG COMPANY
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AC SPARK PLUG COMPANY
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Maclean's_19340401_0047_007_0056.xml
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Brickbats and Bouquets
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An article by W. C. Keirstead. a professor in the University of New Brunswick, discussed in the Editor’s Confidence and appearing in Maclean's for February 1, is most misleading and should be corrected in order that, generally, the people of this Dominion may not be misinformed.
Maclean's_19340401_0047_007_0058.xml
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Maclean's_19340401_0047_007_0060.xml
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World to Turn To Kings Again
Restoration of Monarchy in Germany is Considered Likely Within Ten Years
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MR. WINSTON CHURCHILL predicts that within a decade the monarchy will be restored in Germany unless the world is thrown into a melting pot by some new measureless cataclysm. Writing in Pearson’s, he believes that the world is turning back to monarchy as a system of government.
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News Reels
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WHERE THE news reels should be concerned with things interesting, exciting and important—things that happen every day—they are concerned merely with trivialities, complains Robert Littell in The American Mercury. He says: My collection of items from the news reels may be classified roughly as follows:
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Leopold Ascends Belgian Throne
Youngest of European Monarchs to Carry on His Father's National Policies
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A CLOSE-UP OF Leopold III, young King of the Belgians, and of his queen, Astrid, niece of the present King of Sweden, is given in the Literary Digest. The new sovereign bears the name of the first ruler of the Belgians, after the revolt against the Netherlands which made the nation independent as a constitutional monarchy 144 years ago.
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Karl Marx Spent Exile in Britain
Famous German Economist and Author of "Das Kapital” Buried in a London Cemetery
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DEAN INGE’S suggestion to give to the Soviet Union Karl Marx’s bones, now resting in Highgate Cemetery in London, in part payment for the Codex Sinailicus recalls the fact that the great German economist, whose theories form the basis for the Soviet experiment, lived in England the last thirty-four years of his life, according to the New York Times Magazine.
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An Example
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CANADA NOW thinks, in a domestic sense, in terms of electricity, says a writer in the Empire Review. Here is an extract from a casual letter received a few days ago by a Canadian official in London from a friend in Ottawa: “We now have our house completely equipped with electric appliances.
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Mosley Musters His Black Shirts
As Leader of the Fascist Party Sir Oswald Wants to Be Britain’s Mussolini
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THE RISE OF THE “Black Shirts” of the English Fascist group and of its leader, Sir Oswald Mosley, once a cabinet minister in the Labor Government, is discussed by Clair Price in the New York Times Magazine. The writer says: “Hurrah for the Black Shirts!”
Maclean's_19340401_0047_007_0067.xml
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Maclean's_19340401_0047_007_0068.xml
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Maclean's_19340401_0047_007_0069.xml
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Maclean's_19340401_0047_007_0070.xml
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Maclean's_19340401_0047_007_0071.xml
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PANEL PORTRAITS
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Major General McLean
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C. W. GILCHRIST
MAJOR GENERAL Hugh Havelock McLean was a bugler boy in the 71st Battalion at Camp Sussex, New Brunswick, when he was fourteen years of age. That was sixty-five years ago, and he’s still soldiering. He was such a good bugler that they made him an officer in 1873, when his famous waxed mustache was just beginning to sprout.
Maclean's_19340401_0047_007_0072.xml
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Maclean's_19340401_0047_007_0073.xml
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THE SCRAP BOOK
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"BASCOE’S HOTEL, in Montreal, a famed hostelry and social centre of the Canadian metropolis in the early nineteenth century, where Charles Dickens and Mrs. Dickens stayed when they visited the city, still stands. Dickens, according to his own writings, had left Toronto to avoid “the wild, rabid Toryism, which is, to speak seriously, simply appalling.”
Maclean's_19340401_0047_007_0074.xml
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Maclean's_19340401_0047_007_0075.xml
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Maclean's_19340401_0047_007_0076.xml
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Maclean's_19340401_0047_007_0077.xml
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Maclean's_19340401_0047_007_0078.xml
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Maclean's_19340401_0047_007_0079.xml
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Maclean's_19340401_0047_007_0080.xml
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Maclean's_19340401_0047_007_0081.xml
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Maclean's_19340401_0047_007_0082.xml
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Maclean's_19340401_0047_007_0083.xml
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LETTER FROM A MAN OF 90
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He asks us to excuse his writing. We do more than that—we congratulate him on being able to write at all at his age, especially as he has been suffering from rheumatism. This is what he says in his letter:— “Three years ago I was in bed for six weeks with inflammatory rheumatism.
Maclean's_19340401_0047_007_0084.xml
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Maclean's_19340401_0047_007_0085.xml
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Maclean's_19340401_0047_007_0086.xml
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Tenements Are Being Replaced
In Every Country City Slums Are Giving Way to Cheap Apartment Houses
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THAT MANY countries are at work upon the reclamation of squalid districts and the building of new homes is the substance of an article in the Literary Digest. It states: The sound of a golden sledge-hammer against a golden wedge caused an echo in New York which may result in the complete collapse of the slums, those scenes of sunless filth, which are at once the mark and the bane of civilization.
Maclean's_19340401_0047_007_0087.xml
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Longer Holidays Next Fifty Years
Proper Use of Leisure Will Be Considered as Important as Working Hours
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THE proper use of leisure will be a problem for civilization fifty years hence. So maintains John Benn, writing in the Nineteenth Century And After. He looks forward to the day when work and leisure are regarded as matters of equal importance.
Maclean's_19340401_0047_007_0088.xml
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War’s Pageantry Outshines Peace
Trumpets and Marching Men Stronger Than Speeches of League of Nations
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THERE IS NOTHING about peace to stir the emotions, and the sight of marching men or a fanfare of trumpets will always set a man running to enlist. What is needed is a glamorous pageantry of peace. So maintains St. John Ervine, English playwright and dramatic critic, in an article in Good Housekeeping condensed from Magazine Digest.
Maclean's_19340401_0047_007_0089.xml
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Maclean's_19340401_0047_007_0090.xml
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Maclean's_19340401_0047_007_0091.xml
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“A publication of which Canadians may be proud”
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"THE Canadian Federation of University Women came into being in response to a desire upon the part of University Women’s Clubs in different centres to affiliate in order that they might enter into the wider fellowship of the International Federation of University Women.
Maclean's_19340401_0047_007_0092.xml
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Maclean's_19340401_0047_007_0093.xml
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Your Horoscope
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Readers of Maclean’s who have received Horoscope Readings from Miss Marguerite Carter will find eleven sections below. This completes the printing of the planetary sections. If any subscriber has missed any section, or sections, of his or her Horoscope, we shall be glad to supply them upon receipt of a stamped addressed envelope with a list of the sections missed.
Maclean's_19340401_0047_007_0094.xml
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WOMEN AND THE HOME
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Your Refrigerator
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HELEN G. CAMPBELL
IN FINANCIAL circles there is a saying, “Before you invest, investigate.” Very sound advice it is, whether applied to stocks and bonds or some important purchase for your home. Suppose, for instance, you are one of the many housekeepers who are equipping a new kitchen or bringing an old one up to date.
Maclean's_19340401_0047_007_0095.xml
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Maclean's_19340401_0047_007_0096.xml
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Maclean's_19340401_0047_007_0097.xml
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Maclean's_19340401_0047_007_0098.xml
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Maclean's_19340401_0047_007_0099.xml
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The Soil
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Samuel Harden Stillé
Men plow My fields. Sow their seeds; Like dreams. I give them back Rich harvests. I hold The rivers Of the world. I border The seven seas. I lift the mountains. Spread out the plains I build The oak On wooded hills; Grow green pastures, Fringe man’s way With flowers.
Maclean's_19340401_0047_007_0100.xml
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Maclean’s Cross-word Puzzle
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Maclean’s Cross-word Puzzle
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1. A fossil resin, sometimes fished for with a net. 2. The ending might make this ground muddy. 3. Small bird or small talk. 4. To accuse of official misconduct before a tribunal. 5. A small amphibian usually found in ponds. 6. To place alone. 7. Town in Dufferin County, Ontario.
Maclean's_19340401_0047_007_0101.xml
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Maclean's_19340401_0047_007_0102.xml
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Maclean's_19340401_0047_007_0103.xml
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Maclean's_19340401_0047_007_0104.xml
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HUMOR
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Wit and Wisdom
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Fan Mail—Actor: “As a matter of fact, I have received letters from ladies in almost every place in which I have appeared.” Rival: “Landladies, I presume.”—Literary Digest. The Wise Lunatic—One of the psychology students visiting at an asylum noticed one of the inmates wheeling a wheelbarrow upside down.
Maclean's_19340401_0047_007_0105.xml
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Maclean's_19340401_0047_007_0106.xml
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Maclean's_19340401_0047_007_0107.xml