Issue: 19330601

Thursday, June 1, 1933
June
11
True
46
Thursday, May 12, 2016

Articles
cover
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Maclean's
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Maclean's_19330601_0046_011_0001.xml
advertisement
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TIDE WATER OIL COMPANY OF CANADA, LIMITED: VEEDOL MOTOR OIL
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TIDE WATER OIL COMPANY OF CANADA, LIMITED
VEEDOL MOTOR OIL
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Maclean's_19330601_0046_011_0002.xml
advertisement
1
1
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INTERNATIONAL HARVESTER COMPANY of Canada, Ltd.: INTERNATIONAL TRUCKS
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INTERNATIONAL HARVESTER COMPANY of Canada, Ltd.
INTERNATIONAL TRUCKS
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Maclean's_19330601_0046_011_0003.xml
article
2
2
In the Editor's Confidence
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In the Editor's Confidence
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¶ IN ITS issue of March 15, 1932, Maclean's published a list of bank accounts that had been forgotten by Canadian depositors. It was compiled for us by Grant Dexter, who, after many weeks of painstaking checking with the latest returns, now conveys the joyful announcement that as a result of the article readers of this magazine, their relatives or friends, have recovered $278,765.80 in cash.
Maclean's_19330601_0046_011_0004.xml
masthead
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2
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Maclean's
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Maclean's_19330601_0046_011_0005.xml
tableOfContents
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2
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CONTENTS
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Maclean's_19330601_0046_011_0006.xml
advertisement
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3
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Investors Syndicate, Ltd., Dept.
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Investors Syndicate, Ltd., Dept.
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Maclean's_19330601_0046_011_0007.xml
advertisement
4
4
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The Parker Fountain Pen Co. Limited: Parker Pens
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The Parker Fountain Pen Co. Limited
Parker Pens
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Maclean's_19330601_0046_011_0008.xml
article
5
5,6,7,38,39,40
FICTION
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Czar's Gold
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ROBERT WELLES RITCHIE
THE JEWEL is in the lotus . . ." That is the prayer, or shibboleth, or simple declarative twaddle whichever way you're constituted to construe it. The phrase is written in countless repetition, on thousands of paper rags to hang in Tibetan prayer cylinders.
Maclean's_19330601_0046_011_0009.xml
article
8
8,26
GENERAL ARTICLES
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MY HAT!
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DORA SANDERS
FOR HEAVEN’S SAKE, what has come over women? I am thinking of the “new” hats. When these preposterous abnormalities were first introduced right on top of the depression, so to speak —it looked like a bad thing. It was a bad thing, but not in the way it looked.
Maclean's_19330601_0046_011_0010.xml
article
9
9,45
GENERAL ARTICLES
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Roosevelt Acts
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M. GRATTAN O'LEARY
I HAVE just spent a week in Washington watching President Franklin Roosevelt building his New Jerusalem. In a city that is a continuous exclamation mark, which has history shouted at it in headlines nightly, I have watched the new Prophet of Recovery assume political leadership of his own and other peoples; have watched him in action with the Prime Minister of Great Britain, the Prime Minister of Canada and the ex-Prime Minister of France; have observed the methods and technique of his extraordinary ascendancy over the Congress and public opinion of the United States; have had the experience of cross-examining him —and of being replied to with candor and courtesy —upon what he aims to bring about between Canada and the United States.
Maclean's_19330601_0046_011_0011.xml
article
10
10,11,51,52,53
FICTION
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A Sporting Gesture
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E. PHILLIPS OPPENHEIM
THE MAN seemed to bring with him into the sedate atmosphere of Malcolm Gossett's simply furnished office an alien note of vibrant emotion, a queer impression of drama close at hand likely to blaze up at any moment. In his person he was difficult to place—a long, gaunt human being who might either BE a habitual invalid or recovering from some recent illness.
Maclean's_19330601_0046_011_0012.xml
article
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12
GENERAL ARTICLES
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SIR ARTHUR
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R. T. L.
SIR ARTHUR CURRIE is principal of McGill University and a director of the Bank of Montreal, but makes the best of things. When life becomes too irksome he can always stir up excitement by making a speech of political flavor. He delivered a few remarks in 1924 about governmental extravagance, and was immediately suspected of preparing to displace Mr. Meighen as Conservative leader.
Maclean's_19330601_0046_011_0013.xml
article
13
13,42,45
GENERAL ARTICLES
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FORGOTTEN MONEY
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GRANT DEXTER
HARD TIMES? Maybe, but nobody can say Maclean’s Magazine isn’t doing its bit. On March 15,1932, this magazine made it possible for its readers to acquire nearly $300,000 in hard cash. No stock market tips, mind you, or gold bricks or hidden treasure.
Maclean's_19330601_0046_011_0014.xml
article
14
14,46
SPORT
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Ins and Outs of Sport
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H. H. ROXBOROUGH
DOWN through the centuries the merciless uncertainty of public opinion has chiselled furrows in many a statesman’s brow, but if you would view human instability at its peak, contemplate the world of sport. Where, for instance, did the grand old game of croquet go? What cured the ping-pong fever? Who buried miniature golf? Where are the quoit tossers? Why did roller skating expire? When did club-swinging and rope-skipping cease to be sport attractions?
Maclean's_19330601_0046_011_0015.xml
article
15
15,49,50
GENERAL ARTICLES
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ARCTIC AIR TRAIL
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J. D. M. GRAY
THERE IS sound reason for believing that within the subarctic zone lies solution of the chief problems of transatlantic flying—those of distance and over-water hazards. Conquest of the Atlantic by air on a commercial basis is a reasonable expectation; and it is well within the margin of probability that the route blazed by Leif Ericson, the intrepid Norseman, more than 400 years before Columbus set sail from Spain, will be developed as a regular airplane transport link between Europe and North America.
Maclean's_19330601_0046_011_0016.xml
article
16
16,17,47,48,49
FICTION
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False Colors
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CAPTAIN DINGLE
CAPTAIN THOMAS paused to glance along the spacious promenade deck. Some distance aft, under a deck light, a girl and a man were chatting, and the girl’s happy laughter rippled musically. The man was tall, dressed by a good tailor in smart evening clothes, and if one might judge by the expression on the girl’s upturned face, his frontal appearance was not displeasing.
Maclean's_19330601_0046_011_0017.xml
article
18
18,19,20,55,56,57
FICTION
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SLEEPY
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BEVERLEY OWEN
HIS HEAVY, florid face darkened with annoyance, John W. Todd stamped past the clerks in the outer office and steered his portly form on a direct course toward a door of frosted glass, lettered with forbidding blackness, “Private." He entered and slammed the door behind him.
Maclean's_19330601_0046_011_0018.xml
article
21
21,54,55
GENERAL ARTICLES
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THE DEPRESSION
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HONORABLE E. C. DRURY
IN DIAGNOSING the present depression and its causes, it is necessary to go much deeper than is commonly done. The trouble with most of our present-day economic thinking is this—that it is too much centred in the city and city conditions. This is not to be wondered at when we consider that most of the means of modern education and information is centred in the cities and necessarily is unduly influenced by that circumstance.
Maclean's_19330601_0046_011_0019.xml
article
22
22,23,57,58,59
FICTION
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Match Point
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JOHN HOLDEN
IN AN ENTERPRISING little city of the new Canadian North, a train clattered to a standstill and a young woman of striking appearance and even more striking reputation alighted. Her good looks bore the hallmark of fresh air and sunshine and her slim grace might have been envied by an antelope, but it was her air of all-round competency that was most noticeable.
Maclean's_19330601_0046_011_0020.xml
article
24
24,26
GENERAL ARTICLES
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We Shouldn’t Own Ships
A reply to Frederick William Wallace’s article on Government Merchant Marine
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O. F. MacKENZIE
I HAVE for many years read everything that I have seen in print from the pen of that doughty writer of sea stories, Frederick William Wallace, so naturally I turned with interest to his article eulogizing the Canadian Government Merchant Marine in the April 1 issue of Maclean’s.
Maclean's_19330601_0046_011_0021.xml
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25
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CAMPBELL SOUP COMPANY LTD: Campbells' Tomato Soup
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CAMPBELL SOUP COMPANY LTD
Campbells' Tomato Soup
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Maclean's_19330601_0046_011_0022.xml
advertisement
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27
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Advertisements
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IMPERIAL OIL LIMITED
Mobiloil “A”
IMPERIAL OIL LIMITED
Mobiloil “AF”
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Maclean's_19330601_0046_011_0023.xml
article
28
28,41
GENERAL ARTICLES
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Salesman of Music
Can an artist be a successful business man ? Answers the record of Milton Blackstone: "Yes”
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A. RAYMOND MULLENS
I HAVE often heard business men complain, sometimes bitterly, sometimes humorously, that where mere mundane matters are concerned musicians are impossible. I don't believe I ever heard a musician complain that business men are incompetent musicians.
Maclean's_19330601_0046_011_0024.xml
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29
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Champagne of Ginger Ales: CANADA DRY
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Champagne of Ginger Ales
CANADA DRY
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Maclean's_19330601_0046_011_0025.xml
article
30
30
REVIEW of REVIEWS
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Europe Fears Treaty Revision
Trouble Threatens if Peace Treaties Are Revised, Also if They Are Not
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H. CALLENDER
BENITO MUSSOLINI'S proposed four-power pact looking toward revision of the peace treaties has been followed by feverish diplomatic activity, states Harold Callender in The New York Times, and he goes on to explain why. “The Little Entente nations—who regard themselves as prospective victims of treaty revision as contemplated by Rome and by Berlin quickly issued emphatic warnings of the dangers of attempting to change European frontiers.
Maclean's_19330601_0046_011_0026.xml
article
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30
REVIEW of REVIEWS
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Inferiority Is Frequently Felt
This "Complex” is Often Unwarranted, Yet Seriously Impairs Its Possessor's Efforts
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MENTAL HEALTH
THAT a vast number of persons are handicapped by what is known as an "inferiority complex" and that in most cases such handicap is not warranted and can be overcome, is asserted by Mental Health. “For some reason the individual feels himself to be inadequate in meeting various ordinary life situations.
Maclean's_19330601_0046_011_0027.xml
advertisement
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31
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Advertisement: DOMINION TIRES
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DOMINION TIRES
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Maclean's_19330601_0046_011_0028.xml
article
32
32
REVIEW of REVIEWS
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New Guinea Is Rich Gold Field
Airplanes Used Almost Exclusively to Transport Men and Goods Into Interior
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C. W. VAN LAW
THE USE of airplanes in developing the world’s newest gold field in New Guinea is the subject of an article by C. W. Van Law in Asia. The author states in part: "New Guinea is, after Greenland, the largest island in the world, with vast slices of its territory still unknown to explorers.
Maclean's_19330601_0046_011_0029.xml
article
32
32
REVIEW of REVIEWS
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Comic Strips Are Numerous
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THE POPULARITY of the well-known comic newspaper strips is pointed out in Fortune, and the manner in which they are created is explained as follows : “There are 230 comic strips now appearing, and some twenty comic-strip headliners are paid at least $1,000 a week for their labors.
Maclean's_19330601_0046_011_0030.xml
article
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32
REVIEW of REVIEWS
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Great Wall Is Useless Now
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DESCRIBING the Great Wall of China, which recently has played a prominent part in world news, the editor of World Dominion writes: “The Great Wall, built by the Emperor Tsin Chi, who has been called the world's greatest mason, stretches from the Yellow Sea into Central Asia for a distance which would have meant a year’s travel in those days.
Maclean's_19330601_0046_011_0031.xml
article
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32
REVIEW of REVIEWS
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Modern Alarms Catch Burglars
Electrical Devices Installed by Some Banks Make Robbery Practically Impossible
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DON BLACK
THE AMAZING extent to which banks and other commercial institutions are protected against hold-ups is set forth in Popular Mechanics by Don Black. "Suppose a robber sticks a gun into a bank cashier’s face. The cashier turns pale but obeys his commands and makes no sound.
Maclean's_19330601_0046_011_0032.xml
advertisement
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33
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Advertisements
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AC SPARK PLUG COMPANY
AC SPARK PLUG TESTER
AC SPARK PLUG COMPANY
AC SPARK PLUG CLEANER
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Maclean's_19330601_0046_011_0033.xml
article
34
34
REVIEW of REVIEWS
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Baseball Has Been Changed
Curve Ball and Other Developments Have Revolutionized the Old-time Game
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H. C. BURR
REMARKING upon the changes that have taken place in baseball since the game was first played, Harold C. Burr, in Baseball Magazine, points out that they have been quite revolutionary. "In discussing the players who have wrought big changes in baseball the name of that arch-revolutionist, Babe Ruth, at once jumps into the mind.
Maclean's_19330601_0046_011_0034.xml
article
34
34
REVIEW of REVIEWS
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Jerusalem Now Has Y. M. C. A.
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THE Y. M. C. A. has reached Jerusalem. Recently a group of Y. M. C. A. buildings was dedicated there by Lord Allenby, who delivered Jerusalem from Turkish rule sixteen years ago. In describing the event, The Literary Digest states: "Now history unfolds another scene in the great pageant—this of peace.
Maclean's_19330601_0046_011_0035.xml
article
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34
REVIEW of REVIEWS
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Hidden Money Is Often Found
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NEVER throw away old tin boxes, cracked teapots, jars or any kind of container without making sure there is nothing in it. Lucy Dickinson Urquhart, writing in The Baltimore Sun, says: “About three years ago in Southern Virginia, $6,165 in currency and gold was found in two baking-powder tins and a molasses can secreted in a closet in a farmhouse.
Maclean's_19330601_0046_011_0036.xml
article
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34
REVIEW of REVIEWS
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Super-Markets Cause Concern
Large-scale Grocery Selling in Cheap Warehouses Worries Regular Trade
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H. F. MERRILL
IN THE United States, a new grocery selling plan is causing plenty of trouble for independent grocers and chain stores. The new idea is the so-called super-market or large scale, cut-price food store. Regarding it, Harwood F. Merrill says in Forbes Magazine : "The first super-markets sprang up several years ago in the vicinity of Los Angeles; but only within the past year have they spread sufficiently to draw the concerted opposition of established food retailers.
Maclean's_19330601_0046_011_0037.xml
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Advertisement
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Maclean's_19330601_0046_011_0038.xml
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36
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DENTYNE
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DENTYNE
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Maclean's_19330601_0046_011_0039.xml
article
36
36,37
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The Future of Medicine
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WILL YOU kindly allow me a few observations anent Benge Atlee’s article. “The Future of Medicine?” do not desire to intimate that Mr. Atlee’s scheme, or some modification of it, is not to some extent laudable. But does he not show a tendency to glorify its apparent advantages and to minimize its disadvantages? Perhaps another Aesculapian dream interview may be forthcoming which will reveal future political and other trickery, and lobbying and graft, even though a “business man or two” be included on the directorate.
Maclean's_19330601_0046_011_0040.xml
article
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37
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In the World of Science
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THE RESISTIVITY of concrete against the attack of water can be substantially improved by impregnating with arsenious acid, according to a patent taken out by O. C. A. Falkman and A. R. Lindblad, of Stockholm, Sweden. The inventors claim that a good effect is obtained by coating or spraying the surface with an aqueous solution or suspension of arsenic anhydride.
Maclean's_19330601_0046_011_0041.xml
advertisement
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37
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Advertisement
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Maclean's_19330601_0046_011_0042.xml
advertisement
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38
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BRITISH CONSOLS
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BRITISH CONSOLS
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Maclean's_19330601_0046_011_0043.xml
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38
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THE MUTUAL LIFE Assurance Company
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THE MUTUAL LIFE Assurance Company
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Maclean's_19330601_0046_011_0044.xml
advertisement
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39
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Advertisement: Colgate’s
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Colgate’s
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Maclean's_19330601_0046_011_0045.xml
advertisement
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40
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THE WALDORF ASTORIA
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THE WALDORF ASTORIA
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Maclean's_19330601_0046_011_0046.xml
advertisement
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40
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BRITISH KNITWEAR LIMITED
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BRITISH KNITWEAR LIMITED
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Maclean's_19330601_0046_011_0047.xml
advertisement
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40
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GLOVER’S
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GLOVER’S
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Maclean's_19330601_0046_011_0048.xml
advertisement
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41
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Palmolive, Dept.
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Palmolive, Dept.
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Maclean's_19330601_0046_011_0049.xml
advertisement
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43
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THE CANADIAN SHREDDED WHEAT COMPANY, LTD.: SHREDDED WHEAT
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THE CANADIAN SHREDDED WHEAT COMPANY, LTD.
SHREDDED WHEAT
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Maclean's_19330601_0046_011_0050.xml
advertisement
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44
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CHAMPION SPARK PLUG COMPANY
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CHAMPION SPARK PLUG COMPANY
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Maclean's_19330601_0046_011_0051.xml
advertisement
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45
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IRON FIREMAN MFG. CO. of Canada, Ltd.
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IRON FIREMAN MFG. CO. of Canada, Ltd.
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Maclean's_19330601_0046_011_0052.xml
advertisement
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46
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Advertisements
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Maclean's_19330601_0046_011_0053.xml
advertisement
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47
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Advertisement
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Maclean's_19330601_0046_011_0054.xml
advertisement
48
48
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THE E. B. EDDY COMPANY, LIMITED: EDDY'S Sterilized PAPER PRODUCTS
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THE E. B. EDDY COMPANY, LIMITED
EDDY'S Sterilized PAPER PRODUCTS
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Maclean's_19330601_0046_011_0055.xml
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49
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Advertisement: ABSORBINE JR.
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ABSORBINE JR.
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Maclean's_19330601_0046_011_0056.xml
advertisement
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50
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Advertisements
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Maclean's_19330601_0046_011_0057.xml
article
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51
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AVOID DISAPPOINTMENT
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If you have received notice that your subscription period is nearly completed, this is to remind you of the necessity of sending in your renewal order at once. With literally thousands of new buyers and new subscribers for Maclean's every month, even our constantly-increased press-run seldom leaves us with any copies for subscribers who have neglected to renew.
Maclean's_19330601_0046_011_0058.xml
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Advertisement
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Maclean's_19330601_0046_011_0059.xml
advertisement
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52
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Advertisement
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Maclean's_19330601_0046_011_0060.xml
advertisement
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53
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General foods, Limited: Postum
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General foods, Limited
Postum
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Maclean's_19330601_0046_011_0061.xml
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54
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Advertisements
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Maclean's_19330601_0046_011_0062.xml
advertisement
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55
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THE TRANS-CANADA TELEPHONE SYSTEM: John Telephoned
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THE TRANS-CANADA TELEPHONE SYSTEM
John Telephoned
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Maclean's_19330601_0046_011_0063.xml
advertisement
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56
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Advertisements
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Maclean's_19330601_0046_011_0064.xml
article
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57
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THE EXPIRATION NOTICE
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The notification from Maclean’s Magazine of the approaching expiration of your subscription is sent out well in advance. This is so that there will be no need of your being disappointed by the missing of a single issue. The demand for copies to fill new orders is so great that, despite our constantly increased press-run, we seldom have any copies left for mailing to subscribers who are even one issue in arrears.
Maclean's_19330601_0046_011_0065.xml
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Advertisement
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Maclean's_19330601_0046_011_0066.xml
advertisement
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58
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Bauer & Black Limited: HANDI TAPE
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Bauer & Black Limited
HANDI TAPE
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Maclean's_19330601_0046_011_0067.xml
advertisement
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58
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SERGEANT’S DOG MEDICINES, Ltd.: Serqeant's DOG MEDICINES
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SERGEANT’S DOG MEDICINES, Ltd.
Serqeant's DOG MEDICINES
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Maclean's_19330601_0046_011_0068.xml
advertisement
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Advertisement: Maclean’s
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Maclean’s
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Maclean's_19330601_0046_011_0069.xml
article
59
59
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Improved Pasture Pays
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IMPROVED pastures are a cheap source of feed for stock. A farmer in New Hampshire, co-operating with his county agent, top-dressed his five acres of pasture with 500 pounds of complete fertilizer at a cost of $75, reports the United States Department of Agriculture.
Maclean's_19330601_0046_011_0070.xml
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59
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Advertisement
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Maclean's_19330601_0046_011_0071.xml
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59
59
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THE MACLEAN PUBLISHING COMPANY, LIMITED
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THE MACLEAN PUBLISHING COMPANY, LIMITED
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Maclean's_19330601_0046_011_0072.xml
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59
59
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Lyman Agencies, Limited: Cuticura Soap
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Lyman Agencies, Limited
Cuticura Soap
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Maclean's_19330601_0046_011_0073.xml
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60
60
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Advertisement: MACLEAN'S
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MACLEAN'S
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Maclean's_19330601_0046_011_0074.xml
article
61
61,62
WOMEN AND THE HOME
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Outdoor Weddings
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HELEN G. CAMPBELL
I DON’T SUPPOSE it matters where you are married— in a church, at home or the registry office—so long as the knot is securely tied. But if you have a lawn which is your pride and joy, why not have the ceremony there? The weatherman is usually kind in June; the flowers are at their loveliest and altogether the garden is a pleasant spot.
Maclean's_19330601_0046_011_0075.xml
article
62
62,68
Maclean’s Cross-word Puzzle
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Maclean’s Cross-word Puzzle
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Across 1. Canadian river. 7. A government usually possesses one; so does a kitchen. 8. Stringed instruments. 10. A section of a section of land. 11. Cure for a small-boy smoker. 12. “—no more, ladies!” —Old English song. 15. Favorite sport with income tax.
Maclean's_19330601_0046_011_0076.xml
article
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62
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Breadwinning
Maclean’s Health Service— Conducted by the Canadian Medical Association
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IN THESE DAYS, the responsibility of being a breadwinner is greater than usual. The fear of losing a position and so being unable to provide for dependents is an added burden which has taken much of the joy out of living.
Maclean's_19330601_0046_011_0077.xml
article
63
63
Brickbats BOUQUETS
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Brickbats BOUQUETS
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The article, “The Oriental Threat,” is not so disconcerting to Vancouver people as the authors represent. When we are desirous of getting rid of our Chinese and Japanese fellow residents, all we have to do is stop patronizing their stores and giving them employment.
Maclean's_19330601_0046_011_0078.xml
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63
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FINE FOODS OF CANADA, LTD.: Gerber's
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FINE FOODS OF CANADA, LTD.
Gerber's
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Maclean's_19330601_0046_011_0079.xml
article
64
64
YOUR SAVINGS
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Lending Companies Have Good Depression Record
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W. A. HIGGINS
THE MORTGAGE lending companies, which include loan corporations, trust and insurance companies, form an integral part of the financial structure of Canada—a structure that has withstood the shocks of the past four years of economic adversity in a manner that has commanded world-wide attention and admiration.
Maclean's_19330601_0046_011_0080.xml
article
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64
YOUR SAVINGS
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Financial Queries
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Question—Are the debentures issued by Canada Permanent Mortgage Corporation a safe investment for trust funds? The money for investment is for the permanent upkeep of a cemetery and must be safely invested by the trustees at a fair rate of interest.
Maclean's_19330601_0046_011_0081.xml
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65
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Advertisement: Maclean's
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Maclean's
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Maclean's_19330601_0046_011_0082.xml
article
66
66,67,68
Wit and Wisdom
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In Fewer Words
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Catch That Idea—Ideas lose themselves as quickly as quail, and one must wing them the minute they rise out of the grass—or they are gone.—Forbes’ Magazine. Off Duty—The case is reported of a boy who laughed continuously for twelve hours. Perhaps he was a tactful golf caddie relaxing in the privacy of his home.
Maclean's_19330601_0046_011_0083.xml
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67
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GILLETTE SAFETY RAZOR CO., LTD.: BLUE BLADE
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GILLETTE SAFETY RAZOR CO., LTD.
BLUE BLADE
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Maclean's_19330601_0046_011_0084.xml
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67
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THE MACLEAN PUBLISHING COMPANY, LIMITED
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THE MACLEAN PUBLISHING COMPANY, LIMITED
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Maclean's_19330601_0046_011_0085.xml
article
68
68
Wit and Wisdom
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Maybe Adam Laughed at These
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Left at the Post—Smith : "Jones expects 100 per cent disability on his accident-insurance policy. He says he is completely incapacitated by the loss of a thumb.” Smythe: "What’s his vocation?” "He’s a professional hitch-hiker.”— Bracebridge Gazette.
Maclean's_19330601_0046_011_0086.xml
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69
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Northern Electric Co.
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Northern Electric Co.
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Maclean's_19330601_0046_011_0087.xml
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70
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Canadian Kodak Co., Limited: KODAK
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Canadian Kodak Co., Limited
KODAK
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Maclean's_19330601_0046_011_0088.xml