Issue: 19330315

Wednesday, March 15, 1933
March 15th
6
True
46
Tuesday, May 17, 2016
6/29/2016 12:52:22 PM

Articles
cover
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Maclean's
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Maclean's_19330315_0046_006_0001.xml
advertisement
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Champion Spark Plug Company of Canada, Limited: CHAMPION SPARK PLUGS
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Champion Spark Plug Company of Canada, Limited
CHAMPION SPARK PLUGS
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Maclean's_19330315_0046_006_0002.xml
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1
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GILLETT PRODUCTS: Magic Baking Powder
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GILLETT PRODUCTS
Magic Baking Powder
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Maclean's_19330315_0046_006_0003.xml
advertisement
2
2,3
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WILLARD STORAGE BATTERY COMPANY OF CANADA, LTD.
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WILLARD STORAGE BATTERY COMPANY OF CANADA, LTD.
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Maclean's_19330315_0046_006_0004.xml
article
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4
In the Editor's Confidence
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In the Editor's Confidence
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WITH THE commencement in this issue of our new serial, “Cup Racer,” we are afraid we lose a subscriber. A few weeks ago he wrote us a letter protesting against publication in this time of distress of stories about rich people who spend their money on expensive play-things.
Maclean's_19330315_0046_006_0005.xml
masthead
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4
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Maclean's
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Maclean's_19330315_0046_006_0006.xml
tableOfContents
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4
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CONTENTS
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Maclean's_19330315_0046_006_0007.xml
advertisement
5
5
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Swift Canadian Co., Limited: Swift’s Premium Ovenized Hams and Bacon
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Swift Canadian Co., Limited
Swift’s Premium Ovenized Hams and Bacon
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Maclean's_19330315_0046_006_0008.xml
advertisement
6
6
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Advertisement: P AND G THE WHITE NAPHTHA SOAP
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P AND G THE WHITE NAPHTHA SOAP
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Maclean's_19330315_0046_006_0009.xml
article
7
7,8,9,53,54,58
FICTION
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Cup Racer
He loved another man’s bride . . .
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ARTHUR T. MUNYAN
THE NOTE was almost impersonal. It gave Sutton Gage the feeling that he probably was the merest item of social routine to Madeleine by now. Written on the stationery of “Lombardy,” Powder Mill Lane, East Hampton, it said: “At home finally, as you see.
Maclean's_19330315_0046_006_0010.xml
article
10
10,48,49
GENERAL ARTICLES
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AN EARFUL
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HUGH GRANT ROWELL
IF A ZEBRA on the African veldt loses a portion of his hearing, it’s not a matter of very serious concern except to himself. In a few hours he will have become a choice assortment of steaks and chops for his friend, the lion, in whose menu zebra is always a delectable morsel.
Maclean's_19330315_0046_006_0011.xml
article
11
11,36
GENERAL ARTICLES
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Rubber Cheques and Iron Bars
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AUSTIN F. CROSS
A LOYSIUS DE COURCY BINKS, of Bad Axe, Michigan, approached the credit manager of a Montreal hotel, carelessly flung down a $200 cheque and asked to get it cashed. Hardly looking up, the credit manager put his initials on the back of the cheque and the Bad Axe citizen went out and cashed it.
Maclean's_19330315_0046_006_0012.xml
article
12
12,13,32,34
FICTION
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The Lighthouse
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BERYL GRAY
IT WAS ODD—and a perplexed frown passed briefly over Laurel Alliston’s face as she glanced over the studiously bent heads of her sixteen young pupils—that she possessed an extraordinary sensation of having been in Spruce Arm before. She knew that she had not.
Maclean's_19330315_0046_006_0013.xml
article
14
14,47,48
GENERAL ARTICLES
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The West Talks Back
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JACK McKILLICAN
The bold, bad men from out the West. They stole our coat; they stole our vest. And if we gave ’em half a chance They’d surely steal our Sunday pants! PICTURE half-a-dozen enthusiastic Bluenoses singing the above ditty, in heartfelt tones of purest agony, to the tune of "For He's a Jolly Good Fellow.”
Maclean's_19330315_0046_006_0014.xml
article
15
15,44,45
GENERAL ARTICLES
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Then There’s VICTORIA
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N. de BERTRAND LUGRIN
THERE ARE ALL SORTS of cities in Canada—big cities, little cities, commercial centres, inland metropolises and ocean ports and then there’s Victoria. It’s easy enough to classify the rest of them. But you can’t catalogue Victoria. She has no place in any of the lists.
Maclean's_19330315_0046_006_0015.xml
article
16
16,17,18,40,41,42,43,44
FICTION
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The Man on the Water-Logged Ketch
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E. PHILLIPS OPPENHEIM
EX-DETECTIVE MALCOLM GOSSETT stood upon the edge of a crumbling and rudely constructed wooden dock and decided that, with infinite pains, skids, misdirections and discomforts, he had found his way into the most godforsaken and dreary hole upon the face of the earth.
Maclean's_19330315_0046_006_0016.xml
article
19
19,36,37,38,39
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The Forbidden Land
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EACH SUMMER, some scribe makes a pilgrimage along the reaches of the mighty Mackenzie River, through the far-flung fastnesses of the Northwest Territories and. upon his return, writes a sentimental article upon the wild yet tranquil aspects of the “Land of the Midnight Sun,” the strange people who live the life of “the bully-beef tin,” the “waving plumes of the fierce Mackenzie River huskies” which, in truth, are but a collection of decrepit mongrels of uncertain ancestry.
Maclean's_19330315_0046_006_0017.xml
article
20
20,21,22
FICTION
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Son of the Clouds
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JACK PATERSON
IT WAS SAID in the mountain-hemmed Deep River Valley that any male MacLeod weighing less than twelve pounds at birth had been better unborn. Oats from fertile fields of the Clan, venison hoisted homeward upon mighty shoulders, or cream taken from sleek and far-grazing Ayrshires.
Maclean's_19330315_0046_006_0018.xml
article
23
23
FICTION
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Force of Habit
A Short Short Story
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VAN HARRISON
BRIAN FAWCETT had attained sufficient eminence for a national newspaper to request from him a signed article on the secret of success. His ascent in the legal profession had been meteoric, a series of brilliantly handled criminal actions of such human interest as to command headlines in the national press and the rivetting of public attention on his pleading eloquence.
Maclean's_19330315_0046_006_0019.xml
article
24
24,45,46
GENERAL ARTICLES
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Grandson of Canada
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C. M. FREEMAN
IN 1792 a surveyor in the entourage of John Graves Simcoe, Upper Canada’s first Lieutenant-Governor, ran a line from Burlington Bay across the Niagara Peninsula to the River Thames. On this line Simcoe began his great road, long to be known as “Dundas Street,” from Lake Ontario to the Detroit River.
Maclean's_19330315_0046_006_0020.xml
article
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25,52,53
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THE WANING HERDS
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NORBERT WELSH
NOW I SPENT most of the time at Le Bret or in the Cypress Hills. Sometimes, though, I would take trips around the plains. I remember one trip in August, 1873, that took twenty days. I traded at Fort Pelly, Fort Ellice, Riding Mountain, Touchwood Hills and Swan River.
Maclean's_19330315_0046_006_0021.xml
article
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26
GENERAL ARTICLES
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More About Money
The advocate of managed credit answers his critic
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G. G. McGEER
IN OFFERING to the Canadian public my views upon the possibility of re-establishing progressive prosperity, I tried to emphasize the magnitude of the task and to warn against the belief that there is any magic or simple route by which any approach to the solution of that problem could be accomplished.
Maclean's_19330315_0046_006_0022.xml
advertisement
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27
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POND’S EXTRACT CO. OF CANADA, LTD.
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POND’S EXTRACT CO. OF CANADA, LTD.
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Maclean's_19330315_0046_006_0023.xml
article
28
28
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United States Opinions Differ
Many Publications Assail "Buy American" Campaign and Collection of War Debts
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REGARDING the “Buy American” campaign sponsored by The Saturday Evening Post, there are many American publications which object to it. The Texas Weekly states: "For the American people to accept the advice of The Post in good faith and begin a systematic boycott of foreign goods, thus reducing still further the declining purchasing power of foreigners in this country, and reducing in much greater ratio the purchasing power of all those Americans who produce for export, would have precisely the opposite effect from that which The Post affects to be seeking.
Maclean's_19330315_0046_006_0024.xml
article
28
28
Brickbats and Bouquets
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A Cure for Homesickness
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Irene Warwick
I am strictly Canadian and so is your magazine, and we get along exceedingly well together. I have never needed any other magazine because Maclean's supplied all my literary tastes. It was a great comfort to me when I first read it as a student nurse in the Toronto General Hospital, and now I am looking forward to it as a great comfort and friend to keep me from getting homesick for my family and friends in Toronto.
Maclean's_19330315_0046_006_0025.xml
article
28
28
Brickbats and Bouquets
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Baird’s Article Overdue
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D. Patrick
Hearty congratulations to K. A. Baird. His plain speech was long overdue.
Maclean's_19330315_0046_006_0026.xml
article
28
28
Brickbats and Bouquets
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It Has to be Learned
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John S. Ross
In “Men Don’t Do Such Things.” Mr. Simmons says: “She had punched the bag since she was scarcely bigger than the bag itself; the light bag, that is.” Later in the story, we read: “I’m going to learn it. Is this it—elbow, backhand, fist, elbow, backhand, fist—alternating right and left?”
Maclean's_19330315_0046_006_0027.xml
article
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28
Brickbats and Bouquets
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Enjoyed Financial Articles
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F. W. Smith
We wish to congratulate you on the smart appearance of Maclean’s Magazine, and to inform you how much we enjoy and value it for its educative and entertaining qualities, also that it is Canadian. We especially enjoyed Mr. Plumptre’s and Mr. McGeer’s articles.
Maclean's_19330315_0046_006_0028.xml
article
28
28
Brickbats and Bouquets
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Admires Colonel Drew
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Jack H. Bowdery
I must take this opportunity of telling you of the admiration I have for you and your paper since Lieut.-Colonel George A. Drew’s article, “Enemies of Peace," appeared. It takes pluck to come out like that—and neither of you has been unthanked, I’m sure!
Maclean's_19330315_0046_006_0029.xml
article
28
28
Brickbats and Bouquets
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Otherwise Okay, Eh?
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Fred Calder
I would not be without Maclean’s. But watch the artistry of your wit and wisdom page. May I say that often it is distinctly far-fetched in conception and execrable in execution.
Maclean's_19330315_0046_006_0030.xml
article
28
28
Brickbats and Bouquets
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Fair Play for the Maritimes
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Fair Play
Delighted to read K. A. Baird’s article, “A Maritimer speaks his mind.” I hope our Upper Canadian and Western friends will face the facts honestly, as pointed out by him, and not in future be so one-sided in their ideas of what is important to Canada, meaning them.
Maclean's_19330315_0046_006_0031.xml
article
28
28
Brickbats and Bouquets
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Delightful Cape Breton
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“N,” Saint John
I wish to express appreciation of Dewart MacLean’s splendid article, “The Forgotten Island.” Many parts of the Maritime Provinces have very beautiful scenery, but that of Cape Breton is in a class of its own with its marvellous mountains and lakes.
Maclean's_19330315_0046_006_0032.xml
article
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28
Brickbats and Bouquets
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Sabatini and Dumas
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G. Dondenaz
I have just read your story entitled “The Lord of Time,” by Sabatini. Perhaps your readers have already noticed that the writer of the story took his ideas—if not the actual material—from that immortal writer, Alexandre Dumas. Dumas refers to Joseph Balsamo—Giuseppe is Italian for Joseph— in several of his works, and those interested should read the following books in the order mentioned: “Joseph Balsamo.”
Maclean's_19330315_0046_006_0033.xml
article
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28
Brickbats and Bouquets
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Here’s a Brick for R. T. L.
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Raymond Shaul
I was deeply disappointed upon reading the so-called article entitled “Mr. Woods-worth.” When I turn to one of the subjects listed under “General Articles” I am prepared to hear something interesting and intelligent, and resent being slapped in the face by stilted buffoonery.
Maclean's_19330315_0046_006_0034.xml
article
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28
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Life Will Be Very Different
Inventions Now in Sight Will Tend to Transform Our Everyday Habits
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SOME of the marvels of tomorrow as predicted by the prophets of today are described in the Readers’ Digest. Concerning the scientific gentlemen who conceive these things, we read that: “They predict a house made of plates of opaque or transparent glass dipped to light steel frames, or perhaps of pyrex bricks, tinted, and etched by sand or acid.
Maclean's_19330315_0046_006_0035.xml
advertisement
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29
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MOFFATS LIMITED: MOFFATS ELECTRIC RANGE
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MOFFATS LIMITED
MOFFATS ELECTRIC RANGE
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Maclean's_19330315_0046_006_0036.xml
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30,31
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Advertisement: PLYMOUTH SIX
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PLYMOUTH SIX
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Maclean's_19330315_0046_006_0037.xml
advertisement
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33
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Canadian Westinghouse Co. Limited: Westinghouse Dual automatic REFRIGERATOR
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Canadian Westinghouse Co. Limited
Westinghouse Dual automatic REFRIGERATOR
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Maclean's_19330315_0046_006_0038.xml
advertisement
35
35
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Ethyl Gasoline Corporation: ETHYL PUMP
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Ethyl Gasoline Corporation
ETHYL PUMP
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Maclean's_19330315_0046_006_0039.xml
article
37
37,44
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Maclean’s Cross-word Puzzle
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1. Sounds used in speech. 5. Canadian bird-lovers build houses for this bird. 9. Member of a fraternal order. 10. Guide. 11. This pachyderm is afraid of mice. 13. The part of a dynamo that remains at rest. 14. An age-long period of time. 16. A dock-like plant.
Maclean's_19330315_0046_006_0040.xml
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37
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Advertisement: Palmolive
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Palmolive
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Maclean's_19330315_0046_006_0041.xml
advertisement
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38
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Advertisements
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Maclean's_19330315_0046_006_0042.xml
advertisement
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39
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METROPOLITAN LIFE INSURANCE COMPANY
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METROPOLITAN LIFE INSURANCE COMPANY
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Maclean's_19330315_0046_006_0043.xml
advertisement
40
40
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Advertisement: Maclean’s Magazine
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Maclean’s Magazine
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Maclean's_19330315_0046_006_0044.xml
advertisement
40
40
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THE MACLEAN PUBLISHING COMPANY. LIMITED
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THE MACLEAN PUBLISHING COMPANY. LIMITED
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Maclean's_19330315_0046_006_0045.xml
advertisement
41
41
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ROCK CITY TOBACCO CO., LTD.: SPUD
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ROCK CITY TOBACCO CO., LTD.
SPUD
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Maclean's_19330315_0046_006_0046.xml
advertisement
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42
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Advertisement
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Maclean's_19330315_0046_006_0047.xml
advertisement
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42
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The Lewis Medicine Co.
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The Lewis Medicine Co.
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Maclean's_19330315_0046_006_0048.xml
advertisement
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42
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Advertisement: BROWNATONE
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BROWNATONE
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Maclean's_19330315_0046_006_0049.xml
advertisement
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42
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YOUNG CANADA BOOSTERS’ CLUB
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YOUNG CANADA BOOSTERS’ CLUB
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Maclean's_19330315_0046_006_0050.xml
advertisement
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43
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Sun Life Assurance Company of Canada
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Sun Life Assurance Company of Canada
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Maclean's_19330315_0046_006_0051.xml
advertisement
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44
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Advertisement: Bisurated Magnesia
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Bisurated Magnesia
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Maclean's_19330315_0046_006_0052.xml
advertisement
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44
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THE MACLEAN PUBLISHING COMPANY, LIMITED: “Maclean’s"
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THE MACLEAN PUBLISHING COMPANY, LIMITED
“Maclean’s"
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Maclean's_19330315_0046_006_0053.xml
advertisement
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45
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Advertisements
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Maclean's_19330315_0046_006_0054.xml
advertisement
46
46
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Standard Brands Limited: Gillett’s Lye
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Standard Brands Limited
Gillett’s Lye
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Maclean's_19330315_0046_006_0055.xml
advertisement
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46
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The MacLean Publishing Company Limited
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The MacLean Publishing Company Limited
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Maclean's_19330315_0046_006_0056.xml
advertisement
47
47
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A. WANDER LIMITED: OVALTINE
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A. WANDER LIMITED
OVALTINE
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Maclean's_19330315_0046_006_0057.xml
advertisement
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48
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Advertisements
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Maclean's_19330315_0046_006_0058.xml
advertisement
49
49
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MONARCH KNITTING COMPANY, LIMITED
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MONARCH KNITTING COMPANY, LIMITED
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Maclean's_19330315_0046_006_0059.xml
advertisement
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50
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Advertisement: MACLEAN'S MAGAZINE
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MACLEAN'S MAGAZINE
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Maclean's_19330315_0046_006_0060.xml
article
51
51,52
WOMEN AND THE HOME
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PICTURES
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F. L. deN. SCOTT
PICTURES have come back. From the standpoint of interior decoration, pictures which have been less popular in the so-called smart or modern interior during the last few years, have become a vital consideration in the decorative scheme.
Maclean's_19330315_0046_006_0061.xml
advertisement
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Advertisements
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Maclean's_19330315_0046_006_0062.xml
advertisement
53
53
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Advertisement: Laco Mazda Lamps
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Laco Mazda Lamps
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Maclean's_19330315_0046_006_0063.xml
advertisement
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53
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THE BUTTERICK PUBLISHING COMPANY
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THE BUTTERICK PUBLISHING COMPANY
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Maclean's_19330315_0046_006_0064.xml
advertisement
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55
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Advertisements
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MACLEAN’S MAGAZINE
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CANADIAN MAGAZINE
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Maclean's_19330315_0046_006_0065.xml
article
56
56,57
YOUR SAVINGS
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How to Appraise Common Stocks
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JOHN E. LANGDON
TEN YEARS AGO Canada had both feet on the road to recovery, following upon the post-war depression. Confidence in the future of the Dominion was as pronounced as it is today. Then, even as now, investors were showing their faith in Canada by purchasing common stocks—equities in the prosperity to come.
Maclean's_19330315_0046_006_0066.xml
advertisement
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56
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Advertisement: INGRAM'S Shaving Cream
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INGRAM'S Shaving Cream
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Maclean's_19330315_0046_006_0067.xml
advertisement
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56
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Advertisement: Simms Lather Brush
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Simms Lather Brush
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Maclean's_19330315_0046_006_0068.xml
advertisement
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56
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THE FINANCIAL POST
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THE FINANCIAL POST
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Maclean's_19330315_0046_006_0069.xml
article
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57
YOUR SAVINGS
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Financial Queries
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Question—Will you please give me your opinion of the company called Western Homes, located on Main Street, Winnipeg, Manitoba? I enclose statement of same. Is it, in your opinion, a safe company to buy shares in, shares being $115 to $100 a share?
Maclean's_19330315_0046_006_0070.xml
advertisement
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57
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Quaker State Oil Refining Company of Canada, Limited
[no value]
Quaker State Oil Refining Company of Canada, Limited
[no value]
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Maclean's_19330315_0046_006_0071.xml
article
59
59
Wit and Wisdom
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In Fewer Words
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The Kind You Can Spend—All work and no play makes jack.—Anonymous. The Hero—A militarist is a man who is ready to lay down your life for his country. —Judge. Give the Boy a Chance—Your average college freshman is quite confident that he could run the Government better than those who are doing it.
Maclean's_19330315_0046_006_0072.xml
article
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Wit and Wisdom
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Discord
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Mary Gordon Wall
What if the wind has a thousand scents And the tang of it goes to the head like wine? Lauding the charm of this April day Calls for a happier pen than mine. How can I write of a turquoise sky, Of the silver sheen of a slender tree— How can I write of the dew-sweet turf
Maclean's_19330315_0046_006_0073.xml
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Wit and Wisdom
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Maybe Adam Laughed at These
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Line of Descent—She (in museum): “What’s that?” Professor: “A diplodocus. An extinct creature of prehistoric times, very blunder-some and slow-thinking.” She: “Oh, I see. The ancestor of the diplomat!”—Dundas Star. These Modern Inventors!
Maclean's_19330315_0046_006_0074.xml
advertisement
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[no value]
[no value]
Advertisement: "BLUE BLADE”
[no value]
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"BLUE BLADE”
[no value]
[no value]
Maclean's_19330315_0046_006_0075.xml
advertisement
60
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[no value]
[no value]
Advertisement: MacLean’s
[no value]
[no value]
MacLean’s
[no value]
[no value]
Maclean's_19330315_0046_006_0076.xml
advertisement
61
61
[no value]
[no value]
DeSot Motor Corporation of Canada Limited
[no value]
DeSot Motor Corporation of Canada Limited
[no value]
[no value]
[no value]
Maclean's_19330315_0046_006_0077.xml
advertisement
62
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[no value]
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CANADIAN INDUSTRIES LIMITED: Cellophane
[no value]
CANADIAN INDUSTRIES LIMITED
Cellophane
[no value]
[no value]
Maclean's_19330315_0046_006_0078.xml