Issue: 19320401

Friday, April 1, 1932
April 1st 1932
7
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45
Friday, July 1, 2016

Articles
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Maclean's
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Maclean's_19320401_0045_007_0001.xml
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Maclean's_19320401_0045_007_0002.xml
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1
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INTERNATIONAL HARVESTER COMPANY
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INTERNATIONAL HARVESTER COMPANY
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Maclean's_19320401_0045_007_0003.xml
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2
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THE MACLEAN PUBLISHING COMPANY, LIMITED
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THE MACLEAN PUBLISHING COMPANY, LIMITED
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Maclean's_19320401_0045_007_0004.xml
article
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2
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Pens and Pencils
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THE earliest writing implement, we believe, was the stylus— a pointed bodkin of metal, bone or ivory, used for writing on tablets of wax. In the excavation of Pompeii a bronze pen, similar to our own penholder type, was unearthed. Yet it was not until 1780 that the first similar pen, of steel, appears to have been made for Dr. Joseph Priestly.
Maclean's_19320401_0045_007_0005.xml
masthead
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Maclean's
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Maclean's_19320401_0045_007_0006.xml
tableOfContents
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CONTENTS
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Maclean's_19320401_0045_007_0007.xml
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3
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QUAKER STATE OIL REFINING CO.
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QUAKER STATE OIL REFINING CO.
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Maclean's_19320401_0045_007_0008.xml
article
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4
In the Editor's Confidence
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In the Editor's Confidence
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AT THE tail-end of this page in the previous issue we lightly stated that while this number might be dated April First, the contents would show that we were not fooling. So far as we were concerned the matter was ended. We can take a joke or let it alone.
Maclean's_19320401_0045_007_0009.xml
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5
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Maclean's_19320401_0045_007_0010.xml
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6
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Maclean's_19320401_0045_007_0011.xml
article
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7,8,32,36,37
FICTION
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TAKE A CHANCE
A laggard in love discovers that courage doesn't always wear trousers
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TAYLOR BYNUM
MARY remembered the first time Michael came into the place. She was wiping off the counter when she looked up and saw him standing there, big and tall, with a mop of sandy hair that wanted to curl, and blue eyes, as blue as the new shirt he wore. His collar was open, his sleeves rolled up.
Maclean's_19320401_0045_007_0012.xml
article
9
9,64
GENERAL ARTICLES
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This BRIDGE MANIA
My, oh, my! Can it really be true that the bridge club is “a stage where selfishness, greed and smugness are exposed in their wretched nudity?”
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FLORENCE N. WEBB
THAT, as told in part by a newspaper, is the story of Maria Martette who, except that she committed suicide to end it all, differs not one whit from hundreds of other Marias who return from the weekly bridge club high strung, nervous, disgruntled, dissatisfied, flustered, startled over a teacup reading and “fed up with life in general.”
Maclean's_19320401_0045_007_0013.xml
article
10
10,11,12,46,47
FICTION
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"Render Unto Caesar”
A dramatic story of cleric and congregation and their worship of the Golden Calf
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BEVERLEY OWEN
THE big man—big as judged by the size of his combined bank accounts, the big shot, to indicate his status still more clearly —glanced at the card his secretary handed him with instant recognition. “Show him in,” he said, and as he let the card fall on his desk he glanced through his window at the lake front far beneath him, a cynical smile on his lips.
Maclean's_19320401_0045_007_0014.xml
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Maclean's_19320401_0045_007_0015.xml
article
13
13,48,49
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Backstage at Ottawa
Chairs are being dusted for the Economic Conference — the nerves of the Civil Service are on edge—and Disillusionment hangs o'er Parliament Hill
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A POLITICIAN WITH A NOTEBOOK
DISILLUSIONMENT hangs heavily over Parliament Hill. That stage of the session has been reached when, opening excitement over and galleries growing thinner, the House begins to feel its futility, becomes bored. It is always the same. Every session begins with a blare of trumpets, with high promise, expectations.
Maclean's_19320401_0045_007_0016.xml
article
14
14,60,61
GENERAL ARTICLES
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... PEACE or WAR?
Says this writer: “If reduction of armaments which support the fear complex cannot be obtained, then 1932 will see the world in the beginning of its death throes"
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F. FRASER HUNTER
ON February 3, 1932, Lieut.-Commander J. M. Kenworthy, a former member (Labor) of the British House of Commons, declared in New York that Great Britain believes Japan is in secret league with France and Russia in her seizure of Manchuria and invasion of China proper.
Maclean's_19320401_0045_007_0017.xml
article
15
15,16,49
Backstage at Ottawa
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The Trek to Meadow Lake
Driven from the drought-Stricken area of the prairies, thousands of Saskatchewan farmers are seeding new homes in the bush country of the North
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W. J. MATHER
DAY after day in the spring of 1931 the wind blew hard across the prairies. It was the windiest spring that any farmer remembered. Over a great part of the prairie area of Saskatchewan crops blown out had to be re-seeded. Hardest hit of all were districts in the southwest of Saskatchewan.
Maclean's_19320401_0045_007_0018.xml
article
17
17,45,46
GENERAL ARTICLES
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The Far North Can Wait
“We should exploit the Near North first,” says this writer, “—it is still undeveloped and doesn’t need new railroads”
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C. M. CAMPBELL
CANADA. Sweeps North,” “Carving Out a Northern Empire,” “North to See Vast Growth,” “Go North, Young Man,” "The Great North Calls,” are some of the headings which we see in the paper these days. “Why Should Not N. W. Territories be a Second Finland in Prosperity?”
Maclean's_19320401_0045_007_0019.xml
article
18
18,19,56,57
FICTION
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Four Little Pigs Go to Market
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HELEN GORDON MATTERN
IT WAS with some apprehension that I observed father deep in a farm journal which was featuring a hog week. You know the kind of thing Hopeful Hints for Hog Holders; Pigs, Pennies and Profits. Seductive titles designed to make anyone yearn to put their all in a covey of young hams and bacons, and just like tinder to the ready spark of father's enthusiasm for trying something new.
Maclean's_19320401_0045_007_0020.xml
article
20
20,21,50,51
GENERAL ARTICLES
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THIRTEEN YEARS AFTER
This month fifteen years ago the Canadian Corps won world renown by capturing Vimy Ridge. Today there rises on the site of battle a memorial in imperishable stone that is an artistic triumph
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WILL R. BIRD
VIMY RIDGE! Vimy, and the craters! Vimy and . . . It was a dull misty morning and, standing there on the road near Cabaret Rouge, the Ridge seemed to me the most isolated ground in France; and the grandest, the most romantic. The fog hid all the distant fringes.
Maclean's_19320401_0045_007_0021.xml
article
22
22,23,24,38,39,40,41,42
FICTION
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The Case of the Painted Girl
A young man in love discovers that valor is not always the part of wisdom and “The Tiger” scores again
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FRANK KING
The story: While motoring from London to Scotland at night, Jimmy Harrison is halted af a lonely house by a scream. He enters by a window and finds a recently murdered man; also a girl, her face curiously covered with paint, lying unconscious.
Maclean's_19320401_0045_007_0022.xml
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25
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THE CAMPBELL SOUP COMPANY LTD
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THE CAMPBELL SOUP COMPANY LTD
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Maclean's_19320401_0045_007_0023.xml
article
26
26,54,55,56
GENERAL ARTICLES
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Russia As I Saw It
Frantic industrialism creating new Detroits; primitive travel on the Volga, and a quick survey of the results of the Five-Year Plan
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FREDERICK E. ROBSON
WE LEFT Moscow, the Soviet capital, with regret, to travel by train to Nishni Novgorod. Fourteen hours later we arrived in that quaint old city on the Volga once famous for its annual fair but now becoming the Detroit of Russia. It is here that Auto-Stroi—the auto factory—is being built.
Maclean's_19320401_0045_007_0024.xml
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27
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Maclean's_19320401_0045_007_0025.xml
article
28
28
REVIEW of REVIEWS
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Gandhi Has Millionaire Backers
Indian financiers and mill owners provide campaign funds in order to keep out British goods
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JOHN BULL
THAT the campaign for Indian independence led by Mahatma Gandhi is backed by big Indian business men for their own selfish ends is the charge made by John Bull (London), which states: “The popular view of Gandhi in this country is that of a subtle saint, gifted with political acumen, who is leading millions of half-starved Hindus on a semi-religious crusade against the British Raj.
Maclean's_19320401_0045_007_0026.xml
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29
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DE SOTO MOTOR CORPORATION OF CANADA, LIMITED
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DE SOTO MOTOR CORPORATION OF CANADA, LIMITED
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Maclean's_19320401_0045_007_0027.xml
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30
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Maclean's_19320401_0045_007_0028.xml
article
30
30
REVIEW of REVIEWS
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“Amateur” Hockey in the Maritimes
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IN Maclean’s Magazine of March 1 Mr. D. Leo Dolan under the title “High Cost Hockey” states his belief that there is not a simon-pure amateur hockey team playing senior hockey in the three Maritime Provinces and charges that players supposed to be amateurs do nothing but play hockey and present themselves to the club treasurer every pay day for their monetary consideration; and also generally condemns the entire system under which amateur hockey is conducted in these provinces.
Maclean's_19320401_0045_007_0029.xml
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Maclean's_19320401_0045_007_0030.xml
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32
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Maclean's_19320401_0045_007_0031.xml
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33
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Canadian Kodak Co., Limited
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Canadian Kodak Co., Limited
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Maclean's_19320401_0045_007_0032.xml
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34
34,35
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PLYMOUTH MOTOR CORPORATION OF CANADA, LIMITED
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PLYMOUTH MOTOR CORPORATION OF CANADA, LIMITED
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Maclean's_19320401_0045_007_0033.xml
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36
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Advertisement: DEL MONTE
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DEL MONTE
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Maclean's_19320401_0045_007_0034.xml
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37
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THE HOOVER COMPANY LIMITED
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THE HOOVER COMPANY LIMITED
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Maclean's_19320401_0045_007_0035.xml
article
38
38
REVIEW of REVIEWS
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Freak Accidents Sometimes Occur
Ever Hear of a Glass Eye or an Inkwell Exploding? Both These Things Have Actually Happened
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ARTHUR GRAHAME
A FEW freak accidents are described by Arthur Grahame in Popular Science Monthly as follows: “Not long ago a secretary, busy in an adjoining room, was startled by the sound of a sharp explosion in her employer’s office. When she rushed in, the man could only say uncertainly:
Maclean's_19320401_0045_007_0036.xml
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38
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Vaseline HAIRTONIC
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Vaseline HAIRTONIC
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Maclean's_19320401_0045_007_0037.xml
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38
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CAMPANA CORPORATION LIMITED
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CAMPANA CORPORATION LIMITED
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Maclean's_19320401_0045_007_0038.xml
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39
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Maclean's_19320401_0045_007_0039.xml
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40
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THE E. B. EDDY COMPANY LIMITED
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THE E. B. EDDY COMPANY LIMITED
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Maclean's_19320401_0045_007_0040.xml
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40
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Maclean's_19320401_0045_007_0041.xml
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Maclean's_19320401_0045_007_0042.xml
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40
40
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The MacLean Publishing Company, Limited
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The MacLean Publishing Company, Limited
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Maclean's_19320401_0045_007_0043.xml
article
41
41
REVIEW of REVIEWS
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WHAT IS TONGUE-BITE?
Micro-Analysis is Uncovering Important Facts About Smoking
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SMOKE one cigarette right after another throughout an entire evening, and sooner or later, your mouth gets “fuzzy” and your tongue raw. That’s tongue-bite. Some cigarettes give you tongue-bite quicker than others. Spuds take much longer to produce tongue-bite.
Maclean's_19320401_0045_007_0044.xml
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41
41
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Maclean's_19320401_0045_007_0045.xml
article
42
42
REVIEW of REVIEWS
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Electric Lamp Rivals Daylight
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A GERMAN invention is a natural evolution of existing vapor lamps. It depends for its success largely on the use of an electropositive metal in the cathode. When electrically excited this metal ejects large quantities of electrons from the atoms of the vapor or gas.
Maclean's_19320401_0045_007_0046.xml
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42
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THE Mutual Life Assurance Company
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THE Mutual Life Assurance Company
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Maclean's_19320401_0045_007_0047.xml
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42
42
[no value]
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The MacLean Publishing Company, Limited
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The MacLean Publishing Company, Limited
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Maclean's_19320401_0045_007_0048.xml
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42
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Maclean's_19320401_0045_007_0049.xml
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43
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Advertisement: CALAY
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CALAY
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Maclean's_19320401_0045_007_0050.xml
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44
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Advertisement: STUDEBAKERS
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STUDEBAKERS
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Maclean's_19320401_0045_007_0051.xml
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45
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Maclean's_19320401_0045_007_0052.xml
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46
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Maclean's_19320401_0045_007_0053.xml
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47
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Maclean's_19320401_0045_007_0054.xml
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48
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Maclean's_19320401_0045_007_0055.xml
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49
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Maclean's_19320401_0045_007_0056.xml
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50
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Maclean's_19320401_0045_007_0057.xml
article
51
51
REVIEW of REVIEWS
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Replies to Queries
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W.R.B.
I would like to have Mr. Bird describe a road to Passchendaele leading out of Ypres . . . Would also like to have the Passchendaele front described.—T. C. Ennis, Dewberry, Alta. The road described was the old route to Passchendaele via the St. Jean track, and the crossroad led over from St. Julien.
Maclean's_19320401_0045_007_0058.xml
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51
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Maclean's_19320401_0045_007_0059.xml
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51
51
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NICHOLSON & BROCK, LIMITED
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NICHOLSON & BROCK, LIMITED
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Maclean's_19320401_0045_007_0060.xml
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52
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Maclean's_19320401_0045_007_0061.xml
article
53
53,54
WOMEN AND THE HOME
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The Family Breakfast
Hurried though it often is, the morning meal amply repays care in its preparation and serving
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FRANCES HUCKS
IT MAY BE the persistent trill of the alarm clock that rouses the reluctant sleeper, but it is the delicious aroma of coffee or the smell of broiling bacon that urges him to rise. Too bad we busy people haven’t more time to spend on breakfast. Given a chance, it would be our most popular meal, for breakfast foods are undoubtedly appealing.
Maclean's_19320401_0045_007_0062.xml
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54
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Advertisements
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Maclean's_19320401_0045_007_0063.xml
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55
55
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ASPIRIN
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ASPIRIN
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Maclean's_19320401_0045_007_0064.xml
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56
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Advertisement: ABSORBINE JR
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ABSORBINE JR
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Maclean's_19320401_0045_007_0065.xml
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56
56
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YOUNG CANADA BOOSTERS’ CLUB
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YOUNG CANADA BOOSTERS’ CLUB
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Maclean's_19320401_0045_007_0066.xml
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56
56
[no value]
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J. T. Wait Company, Ltd.
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J. T. Wait Company, Ltd.
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Maclean's_19320401_0045_007_0067.xml
article
57
57,61
Maclean’s Cross-word Puzzle
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Maclean’s Cross-word Puzzle
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1. The Musical Times is (appropriately) one (no anagram here) 4. A resort is discovered, when a grey smile is contorted. 8. An early reformer who is seen to lounge at the start and finish fat. 9. A latter-day prophet. 10. A river in South Africa.
Maclean's_19320401_0045_007_0068.xml
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Maclean's_19320401_0045_007_0069.xml
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57
57
[no value]
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J.T. WAIT CO., Ltd.
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J.T. WAIT CO., Ltd.
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Maclean's_19320401_0045_007_0070.xml
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58
58
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Maclean's_19320401_0045_007_0071.xml
article
59
59,60
WOMEN AND THE HOME
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WHERE CHILDREN LIVE
The ideal home is so planned that children have freedom to live their own lives without encroaching on the rights of adults
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F. L. DEN. SCOTT
MANY of the houses in which families live today seem to fall into one of two groups. In the first, the house seems to have been planned solely for the comfort and happiness of older people and childhood is regarded as a necessary evil. The furniture is too good to be sat upon; certain rooms are closed to the children except on Sundays and such times as an adult can be present to protect the possessions from inquisitive and uncertain little hands.
Maclean's_19320401_0045_007_0072.xml
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Advertisements
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Maclean's_19320401_0045_007_0073.xml
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Maclean's_19320401_0045_007_0074.xml
article
62
62,63
BUSINESS & INVESTMENTS
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One Way to Fight Depression
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F. B. HOUSSER
AN important and far-reaching move was recently made by the President of the United States to relieve the effects of the much advertised depression on the American people, who lost hundreds of millions of dollars in savings deposits through the epidemic of American bank failures last year.
Maclean's_19320401_0045_007_0075.xml
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62
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A.E. AMES & CO. LIMITED
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A.E. AMES & CO. LIMITED
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Maclean's_19320401_0045_007_0076.xml
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Maclean's_19320401_0045_007_0077.xml
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THE GENERAL MERCHANT OF CANADA
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THE GENERAL MERCHANT OF CANADA
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Maclean's_19320401_0045_007_0078.xml
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Maclean's_19320401_0045_007_0079.xml
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BUSINESS & INVESTMENTS
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Financial Queries
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Question— My present holdings of SherrittGordon Mines, Limited, stand me $1.06 a share. What is the outlook?—Subscriber. Answer—This company unfortunately came into production at a time when copper prices were falling. It has been doing remarkably well under the circumstances, but the outlook is not bright until copper prices show a substantial rise from their present low levels.
Maclean's_19320401_0045_007_0080.xml
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Maclean's_19320401_0045_007_0081.xml
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CANADIAN GENERAL ELECTRIC CO. LIMITED
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CANADIAN GENERAL ELECTRIC CO. LIMITED
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Maclean's_19320401_0045_007_0082.xml
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Wit and Wisdom
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As Others Have It
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Joseph Easton McDougall
Check—A student had been spending freely and was short of cash. It was near the holidays, and he hated to write home for money. As a last resort he pawned his dress suit. When the time came to leave for home, the suit was still unredeemed. He hurriedly scraped together sufficient cash to get it back, packed it in his bag and was off.
Maclean's_19320401_0045_007_0083.xml
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Wit and Wisdom
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In Fewer Words
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What’s in a Name?—The Russians give all they make above a bare living to the Government and call it Communism. We do the same thing and call it taxes.— Huntingdon, Quebec, Gleaner. Cause And Effect—“Women.” says a writer, “spend too much on clothes, and men too little."
Maclean's_19320401_0045_007_0084.xml
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Wit and Wisdom
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SPILT MILK
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SUCH a sweet young thing she is, and if she reads this she must know that it is written only in a spirit of helpfulness. Or something. It was at one of those Sunday afternoon teas —so formal it made your face ache, if you know what I mean — and the subject of conversation turned to the piano.
Maclean's_19320401_0045_007_0085.xml
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Wit and Wisdom
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Slave Song
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Mary Gordon Wall
Chilled by a sudden drift of April rain, Slowly, with dragging steps, he makes his way— Weary, despondent, all his bitter thoughts Matching the melancholy of the day. Yet, in the murk of bleak discouragement, Hope sheds its light, as some effulgent star:
Maclean's_19320401_0045_007_0086.xml
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Maclean's_19320401_0045_007_0087.xml
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HOTELS STATLER
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HOTELS STATLER
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Maclean's_19320401_0045_007_0088.xml
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Brickbats and BouQuets
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Brickbats and BouQuets
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I was disappointed with your story, "Crying Men.” I have subscribed to your magazine for several years, but when I read that story I was tempted to do something desperate so I wrote this letter. First of all, if you must give us an animal story it would have been more picturesque to write about a wolf or fox. Secondly, wasn’t the hero a genius to stand on a log through some rapids and carry his fiancée in the meantime.
Maclean's_19320401_0045_007_0089.xml
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Maclean's_19320401_0045_007_0090.xml
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Maclean's_19320401_0045_007_0091.xml