Issue: 19310401

Wednesday, April 1, 1931
April
7
True
44
Tuesday, June 28, 2016
6/29/2016 1:04:02 PM

Articles
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MACLEAN'S
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Michael Malone’s Girl
who has written a love story as refreshing as spring, and created an altogether adorable heroine in:
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Martha Banning Thomas
WHENEVER Toya Malone stepped down from the sidewalk into her father’s shop she lifted her exquisite little nose to sniff the odor which met her nostrils. It was an odor compounded of old leather, old books, and the curious, unforgettable fragrance of geranium leaves warmed by the sun.
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7,73,74
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His Excellency
A portrait sketch of Vere Brabazón Ponsonby, ninth Earl of Bessborough, who comes to Ottawa as Canada's fourteenth Governor-General
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M. GRATTAN O’LEARY
OTTAWA’S diplomatic row and its Sandy Hill—our capital’s Mayfair—need hardly bother putting on airs about our new and fourteenth GovernorGeneral. For Vere Brabazon Ponsonby, ninth Earl of Bessborough, of the Irish peerage, and one of the “haughty Ponsonbys,” comes of a family of eminently good standing, would create a furore any week-end at Northampton or Long Island, and would certainly get by with the Social Register, not to speak of Dun’s or Bradslreet’s.
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8,9,59,60,61
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The Millionaire Mystery
Wherein the genial Inspector Ego encounters a bombing outrage and proves the unwisdom of trifling with a dud
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G. R. MALLOCH
I WONDER, sir,” said Detective Inspector Ego, assuming an air of bashful modesty that infuriated the man he was addressing, “whether you would be good enough to tell the commissioner from me that these few words of commendation from such a source mean much to an ambitious young officer striving to do his duty to King and country.” “I shall do nothing of the sort, Ego,” snapped the assistant commissioner, in whose room this dialogue took place.
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10,63
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Are the Banks Refusing Farmer Loans?
A plain-spoken statement of the controversial issues involved in the credit question which is now agitating the rural West
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GRANT DEXTER
ARE farmers west of the Great Lakes urgently in need of credit? Are the banks refusing to extend credit to them? Will this alleged stoppage of bank loans mean a severe curtailment of farming operations this year? Will it mean slaughtering of livestock in order that farmers may feed and clothe their families?
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11,64,65,66,67
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I Saw in Russia—
Further first-hand impressions of a Russia in the throes of an economic revolution
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JAMES H. PRICHARD
This is the second of two articles by James H. Prichard, of Prince Edward Island, former secretary of the Canadian National Silver Fox Breeders’ Association, who recently completed eleven months service under the Soviet Government in connection with the establishment of the foxranching industry in Siberia.
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12,13,61,62,63
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Sixty-Foot Hall
The moving story of a man who built for himself an idol only to find that he worshipped at the wrong shrine
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L. PAUL
RICHARD always remembered that day. For Richard was only nine; and when you live on a bush farm, never go to circuses, and often do not have enough to eat, a trip to town, even on Sunday, is an event. The day began to stand out when they climbed into the sleigh, when father flicked the tired horses with his whip, and they, straining in their traces, finding that no heavy drag of logs resisted them, broke into a trot.
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14,48,50,52,54
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UNEMPLOYMENT Its Causes and Cure
A trenchant analysis of the causes of our present economic difficulties, with specific suggestions for their correction and future prevention
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L. W. Moffit
NOT since the days of the Tudors and Stuarts has public responsibility for the unemployed been so generally recognized as it is today. The unusually widespread business depression has seized on the popular imagination, it is true, but the new sense of responsibility can be traced to the facts that the world is interested in the play of economic forces to a degree quite new in modern civilization, and that there has been a rebirth of social consciousness in a world dominated for more than a century by rampant individualism.
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15,75,79
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Something to Cackle About
The story of the world's champion hen and her feat of producing 357 eggs in 365 days
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E. A. LLOYD
AS EVERY farm boy knows, the laying of an egg has always been attended by a certain amount of publicity. Until recently, however, said publicity has been purely local in its scope, being confined to the barnyard. Biddy cackled, my lord, the Rooster, crowed; and that ended it.
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16,17,18,32
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On the Green
A hilarious tale of a golfer who lived a lie for love’s sake and a rival who laughed too soon
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A. DEFORD PITNEY
WHEN Uncle Waldo mentioned at the dinner table that a young man named T. J. Hunter was coming down to be tried out for the job of assistant to the manager, I thought that if this young man happened to be good old Johnnie Hunter he would be in a soft spot.
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Mining Means Wealth
Despite depression Canada’s mines are producing today more minerals than ever before
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LESLIE ROBERTS
SURVEYING mining conditions in Eastern Canada, in previous articles of this series, we have seen the wealth of Noranda and the foresight with which the management has shaped its working policy — of smelting the rich Horne ores at surface and sharing in the cost of construction of an immense refinery on the St. Lawrence at Montreal, where electrolytic copper will be produced for the domestic and export markets.
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The Soul of Benedict Vaillant
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MARK CHANNING
ALL the world has heard of Benedict Vaillant; all the world, that is, for whom Canard à la Presse is not the same as “stewed duck.” He is one of the culinary glories of France. No one has ever made ragouts such as he makes, and when the ambassador of a certain European Power asked him how he had the courage to decline a Royal offer of employment, he replied in words which are now celebrated the world over:
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Brickbats and Bouquets
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Another Note for Mr. Reeve Editor, MacLean’s: Your magazine has been making its way into our home for some little time now, and we all agree that it’s the best there is. It contains plenty of variety, thereby satisfying all the family. I would like to reply to Mr. Jack Murton (a fellow townsman) who thinks that Calgary hadn’t a ghost of a chance to win the Western rugby championship with Regina in the way.
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REVIEW of REVIEWS
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U.S. Fed Up On Hindu Sob-Stuff
Trenchant Pen Slaps Tagore and Other Yogis Who Collect Cash for Belittling Britain.
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CHICAGO EVENING AMERICAN
IN VIEW of the fact that the whole world is more or less interested in political affairs in India, the following trenchant editorial from The Chicago Evening American is worthy of attention: “Rabindranath Tagore, Hindu poet and philosopher, was guest of honor at a dinner in New York the other night.
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REVIEW of REVIEWS
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MACLEAN’S CANADIAN SNAPSHOT ALBUM for 1931
NO PHOTOGRAPHS WILL BE RETURNED UNLESS A SELF-ADDRESSED ENVELOPE BEARING SUFFICIENT STAMPS IS ENCLOSED.
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FOR its annual Canadian Travel Number, to be published June I, MacLean's again invites its readers to submit photographs they have taken of Canadian scenery, particularly of those beauty spots less generally known. All photographs selected will be paid for at our usual rates.
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REVIEW of REVIEWS
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Salt Affects Civilisation
Prepared in Various Ways for Many Purposes, it is Indispensable to Mankind.
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SCIENTIFIC AMERICAN
THE immense importance of salt and its effect upon history and civilization is pointed out in a recent number of The Scientific American, which states as follows: “There is a silver thread of salt closely woven into the fabric of all human history.
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Aladdin’s Lamp Is in Daily Use
Modern Electric Devices Count Vehicles and Expose Defective Packages.
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ATLANTIC MONTHLY
THE amazing uses to which electricity, the modern Aladdin’s lamp, has been put in recent years is pointed out in a recent number of the Atlantic Monthly. After describing the apparent magic of radio and television, with which the world is already familiar, it continues:
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Wit Wisdom and Whimsicality
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Attention, Kiddies—Human progress marches only when children excel their parents.—Herbert Hoover. Dobbin’s Value—Another mighty nice thing about Old Dobbin was that his value didn’t depreciate about twenty-five per cent after he had been driven three or four months.—Fredericton Gleaner.
Maclean's_19310401_0044_007_0023.xml
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REVIEW of REVIEWS
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Radio Now Snares Crooks
Orders Broadcast to Radioequipped Police Cars Aid Law Enforcement.
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POPULAR SCIENCE MONTHLY
WITH the appearance in London and various large United States cities of radio-equipped police cars, radio has become a very effective weapon of law enforcement, according to Popular Science Monthly. As the cars patrol the streets they listen in for instructions from the police broadcasting station, and thus when a burglary, for instance, is reported they are enabled to begin a hunt for the burglar immediately.
Maclean's_19310401_0044_007_0024.xml
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A Business Built on Public Service
Colonel J. B. Maclean tells the story of forty-five years in Canadian Publishing
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Editor’s Note.—During a visit by the members of the Ontario-Quebec Division of the Canadian Weekly Newspapers Association to the MacLean Publishing Company’s plant, Lieut.-Col. John Bayne Maclean was induced to tell how, from selling visiting cards to his fellow High School pupils, he has built up a publishing organization whose publications reach half a million Canadian subscribers.
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Why One Yankee Was Hanged
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ERNEST H. LAWSON
IN A second-hand bookstore in Buffalo the other day I ran across the attached manuscript. I am certain your readers will find it of interest: I, Samuel Brown, a United States citizen of three generations, being of sound mind but being about to die, do leave this confession of my misdeeds and wrong thinking and inaction on matters of import, that others of my race in future years may profit, if they but will.
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Wise and Otherwise
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Wise and Otherwise
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Tra la! for the springtime, the bright, merry springtime, (There’s rain and there’s sleet, and my clothes are wet through.) The time for all lovers, the only true ringtime, (And also for chills, rheumatism and ’flu.) Heigh ho! for the sunshine, its warmth and its healing, (Each motorist sprays me with slush from the street,)
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Women and the Home
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Eggs and Egg Dishes
Eggs reign supreme in the Easter menu and with reason, for skilfully served they are as appetizing as they are nutritious
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HELEN G. CAMPBELL
TO THINK of Easter is to think of eggs—brown ones, white ones, speckled ones, delicately tinted and gaily painted ones. They play an important part in all the festivities of the occasion. Children love to dye them, and rejoice in an egg hunt or other quaint old-time customs.
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MacLean’s Cross-word Puzzle
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MacLean’s Cross-word Puzzle
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1. Toward the stern 4. To mark on the owed account 9. A bird 12. Spanish for river 13. To become of use 14. To expire 15. Sea eagle 16. Portico 17. Opening 18. Each 20. Pronoun 21. Part of to be 23. Anger 24. River of Cochin China 28. Demon 30. To tease by repeated disappointments
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FOUR-SEASON GARDENS
With a judicious selection of perennials and shrubs it is relatively easy to make the garden glow with beauty the year round
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LAURA ALLAN
SOME of our Canadian gardens have only one season—summer. It is a brilliant season gay with the luxuriant foliage and enchanting flowers of Mother Nature’s prodigality. Who couldn’t have a garden in summer? Even the waste places are clothed with kindly grass and the dainty bloom of weeds.
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Maclean's_19310401_0044_007_0079.xml
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BUSINESS & INVESTMENTS
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Depression Takes Toll of Earnings and Dividends
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A. W. BLUE
A HEAVY toll in corporate, as well as personal, earning power has been exacted by —may we call it—the “late” period of econmic depression. Evidences of this situation are supplied by the financial statements now coming to light, which cover the most acute stage of the adjustment era, and by the wholesale slaughter of dividends, to the dismay of thousands of investors.
Maclean's_19310401_0044_007_0080.xml
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Maclean's_19310401_0044_007_0081.xml
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Maclean's_19310401_0044_007_0082.xml
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Maclean's_19310401_0044_007_0083.xml
article
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BUSINESS & INVESTMENTS
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Financial Queries
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Question—Please give me some information and your opinion of the Ottawa Valley Power Company as an investment medium. I have in mind the bonds of this company which came on the market some months ago.—S. V. L., Montreal. Answer—The Ottawa Valley Power Company has been organized for the purpose of developing the Chats Falls power site on the Ottawa River, jointly with the Hydro Electric Power Commission of Ontario.
Maclean's_19310401_0044_007_0084.xml
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Maclean's_19310401_0044_007_0085.xml
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Maclean's_19310401_0044_007_0086.xml
article
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BUSINESS & INVESTMENTS
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Insurance Queries
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Question—Would you kindly advise me as to the present position of the Pilot Automobile Insurance Company, which I understand was taken over by an American concern some months ago?—R. J., London, Ontario. Answer—The Pilot Automobile Insurance Company is controlled by the National Accident Insurance Company of Detroit.
Maclean's_19310401_0044_007_0087.xml
article
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Maybe Adam Laughed at These
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Maybe Adam Laughed at These
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When Right Was Wrong—Teacher (after lesson on snow): “As we walk along the road on a cold winter day, and look round, what do we see on every hand?” Bright Pupil: “Gloves.”—Sudbury Star. Bad News—“Don’t you know there’s a fool born every minute?” “And that’s not the worst.
Maclean's_19310401_0044_007_0088.xml
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Maclean's_19310401_0044_007_0089.xml
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Maclean's_19310401_0044_007_0090.xml
article
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In the Editor's Confidence
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In the Editor's Confidence
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ALWAYS it is our endeavor to present two sides to a question, and in this issue two university professors do that very thing for us, albeit neither of them is aware of it. Nor was the placing of their articles on facing pages motivated by that thought.
Maclean's_19310401_0044_007_0091.xml
tableOfContents
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MACLEAN'S
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Maclean's_19310401_0044_007_0092.xml
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Maclean's_19310401_0044_007_0093.xml
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Maclean's_19310401_0044_007_0094.xml