Issue: 19270715

Friday, July 15, 1927
July 15th 1927
14
True
40
Wednesday, July 13, 2016

Articles
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MACLEAN'S
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Maclean's_19270715_0040_014_0001.xml
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Maclean's_19270715_0040_014_0002.xml
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1
1
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ETHYL GASOLINE CORPORATION
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ETHYL GASOLINE CORPORATION
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Maclean's_19270715_0040_014_0003.xml
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2
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Maclean's_19270715_0040_014_0004.xml
masthead
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3
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MACLEAN'S
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Maclean's_19270715_0040_014_0005.xml
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3
3,4,5,35,37
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Industry Tames a Torrent
The Indian called the Saguenay the River of Death. Today, it is the River of Life for the sprouting cities of a new North in the making
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HARVEY B. CAMPBELL
THE Indians call the Saguenay, the River of Death. The Jesuits, who give us that translation of the word, offer no suggestion as to why the natives called it that. Possibly the blue-black waters of the lower Saguenay, hemmed-in by giant cliffs, and bubbling with currents that rise from great depths, roused some vague fear in the superstitious minds of the Indians.
Maclean's_19270715_0040_014_0006.xml
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6
6,7,38,39,40,41
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In the Role of God
The story of an amazing revenge sought by a man who almost forgot Vengeance is mine, saith the Lord’
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COSMO HAMILTON
THERE was something horribly sinister about those iron faces that grinned from the middle of the great high gates—something diabolical and triumphant in their expression. Inside these gates lived the man who had brought complete ruin and disaster to the three partners who now stood hesitating outside, afraid to enter.
Maclean's_19270715_0040_014_0007.xml
article
8
8,9,10,46,47,48
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The Trimmer of the Ispahan
And the story of how he, a rum-sodden human derelict, met the ultimate crisis of the sea
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NORMAN REILLY RAINE
THE waterfront drew him as a magnet, and he walked slowly down through narrow, sun-patterned streets, sidestepping rikshas and sedan chairs, and gazing with incurious eyes at swarming native shops. He paused, now and then, with practised whine, to cadge a coin from well-fed tourists, posing as a seaman in distress, then promptly spent the proceeds for strangling native whisky.
Maclean's_19270715_0040_014_0008.xml
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Maclean's_19270715_0040_014_0009.xml
article
11
11,49,50,51
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In the Prince’s Wake
A newspaper reporter who ‘covered’ H. R. H tells of the trials and tribulations of those ordered to get ‘human interest stuff’
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FREDERICK GRIFFIN
ANNOUNCEMENT that the Prince of Wales will sail at the end of July for a brief official visit to Canada must have quickened the pulse of many a newspaper man on this continent. When the Prince paid his last visit to this continent, the affair generally was known as the Battle of Long Island.
Maclean's_19270715_0040_014_0010.xml
article
12
12,13,32,33,34
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Apple Blossoms
She believed in a Fairy Prince— and he had come to spoil the innocent of that which they held most dear
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MARY SHANNON
AT LAST the close timber trail pointed to a break ahead. Bartram Herald quickened his flagging steps, collected his straying thoughts. Now for business, short, sharp—to oust that fellow whom he had allowed through pure indifference to live all these years on the land, a quick sale of the timber, then the shortest route back to Montreal, to the gang, to Maxine.
Maclean's_19270715_0040_014_0011.xml
article
14
14,15,41,42,43,44,45,46
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Can We Stem the Exodus?
Mobilize Canadian brains for Canadian industry! That is what Ontario indus' trialists are now planning and therein lies one of the remedies for the exodus
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W. A. IRWIN
IN THE preceding article of this series, it was stated that Canada is educating relatively the same proportion of her population in colleges and universities as is the United States. According to the official figures, the Dominion is training university and college students on the basis of one in every 175 of the population while the United States is training one in ever 176.
Maclean's_19270715_0040_014_0012.xml
article
16
16,34
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Fifty Years an Editor
The history of The Acadian Recorder and Charles C. Blackadar is almost the history of Nova Scotia
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HAROLD CUNNINGHAM
THERE are three occasions when the Haligonian looks at his timepiece with a critical eye, whether the watch be a dollar one or an ancient and trusted importation of his great-grandfather. One is when the citadel gun booms forth at noon. Another is when the same gun booms His Majesty’s curfewatnine-thirty.
Maclean's_19270715_0040_014_0013.xml
article
17
17,18,32
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Lone Clearing
Herewith the originator of the animal story returns to his first love
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CHARLES G. D. ROBERTS
SPRING came late that year to the upper Ottanoonsis but it came then with a rush of penitential ardor, and the valley throbbed into life. All about the rock-strewn acres of Lone Clearing the sparse and weedy grass was dotted with blue violets.
Maclean's_19270715_0040_014_0014.xml
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19
19,20,21,22,28,30,31,32
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FAR GOLD
Arrived at Punta Arenas, Gabereau runs into a messmate of his pirate days. In breathless succession things piratical happen to all concerned
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ARTHUR HUNT CHUTE
THE STORY SO FAR—Arichat—one of the most peaceful villages on the North American Continent— suddenly is plunged into a fever of excitement when a gold doubloon from the Ferrara hoard appears in the village. Sprott Gabereau erstwhile sealing-pirate has, in days gone by, obtained possession of a chart-case containing what he believes to be a map showing the whereabouts of the fabled treasure.
Maclean's_19270715_0040_014_0015.xml
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Maclean's_19270715_0040_014_0016.xml
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23
23
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The Barrett Company LIMITED
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The Barrett Company LIMITED
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Maclean's_19270715_0040_014_0017.xml
article
24
24
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REVIEW of REVIEWS
A series of Biographical, Scientific, Literary and Descriptive articles, designed to keep the thinking man and woman in touch with significant happenings in the world of to-day.
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Maclean's_19270715_0040_014_0018.xml
article
24
24
REVIEW of REVIEWS
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Does Plato Help Get the Dollar?
British Jurist Discusses Value of a Sound Classical Education.
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LORD RIDDELL
THAT sturdy veteran of debate, ‘Is a classical education an advantage’, again receives attention from one of England's most thoughtful writers— the eminent jurist, Lord Riddell. In an article which appeared in John O' London’s Weekly, 'How about the dead languages?’
Maclean's_19270715_0040_014_0019.xml
article
24
24
REVIEW of REVIEWS
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Simply Can’t Bear Oxygen
Scientist Tells us of Animal Life Which Lives Without Oxygen.
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J. ARTHUR THOMSON
IF WE were to be told that a motor-car had been invented which would run without fuel we probably should be considerably astonished—and not a little pleased. It is no less astounding, however, to learn from J. Arthur Thomson, writing in the Empire Review that there are certain forms of animal life which are not only able to exist without oxygen but actually are unable to endure its presence.
Maclean's_19270715_0040_014_0020.xml
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25
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Northern Electric COMPANY LIMITED
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Northern Electric COMPANY LIMITED
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Maclean's_19270715_0040_014_0021.xml
article
26
26
REVIEW of REVIEWS
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Invisible Light Put to Work
Ultra-violet Rays Vital to Human Welfare—A Shot of Light for Indigestion.
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WALDEMAR KAEMPFFERT
THE skyscraper, a typically American effort, and found not only in New York, but in every large city on this continent, has created a problem in lighting that is agitating the minds of scientists and architects alike. Many thousands of office workers spend their days in the shadows cast by adjacent towering piles of masonry and steel, so dense that artificial lights must shine by day as well as night.
Maclean's_19270715_0040_014_0022.xml
article
26
26
REVIEW of REVIEWS
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Wit, Wisdom and Whimsicality
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J.L.R
Not the Same—Never mistake a woman’s answer for her decision.—Quebec Chronicle-Telegraph. No Place for the Meek—When the meek inherit the earth what will become of the golf links?—Exeter Times-Advocate. Not Irretrieveably Lost—When a girl loses her head you can find it on somebody’s shoulder.
Maclean's_19270715_0040_014_0023.xml
article
26
26
REVIEW of REVIEWS
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Leading Labor Is Paying Job
Modern Trade Union Officials Make a Handsome Living— Some Are Capitalists.
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W. F. WATSON
TIME was when the lot of a trade union official in England, from a financial standpoint, was anything but a happy one. As W. F. Watson, in the course of an article in the Cornhill Magazine reminds us, prior to the war the salary paid to the Executive Council and organizers of the engineers’ union was $12.50 a week.
Maclean's_19270715_0040_014_0024.xml
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27
27
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CHRYSLER CORPORATION OF CANADA, LIMITED
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CHRYSLER CORPORATION OF CANADA, LIMITED
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Maclean's_19270715_0040_014_0025.xml
article
28
28
SCIENCE CHATS
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The Ubiquitous Electron
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DON
TWENTY-FIVE hundred years ago the Greek philosopher, scientist and mathematician, Pythagoras, conceived and preached the doctrine that a harmony of numbers underlay and governed all natural phenomena. To him. numerical combinations and relationships gave the value of reality, and were the essence or mainspring of all things, living or dead.
Maclean's_19270715_0040_014_0026.xml
article
28
28
SCIENCE CHATS
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Some Candid Canadiamsms
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THE greatest need of the Maritime Provinces is not more people, nor is it more money. There is something that we need more than reduced freight rates and more than what are commonly called our rights. It is a new sentiment. Some who catch our meaning will probably say that if we acquire certain concessions get more people and amass more wealth, then we shall get the better spirit.
Maclean's_19270715_0040_014_0027.xml
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29
29
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DODGE BROTHERS (CANADA) LIMITED
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DODGE BROTHERS (CANADA) LIMITED
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Maclean's_19270715_0040_014_0028.xml
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30
30
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The Odorono Company, Ltd.
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The Odorono Company, Ltd.
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Maclean's_19270715_0040_014_0029.xml
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30
30
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Maclean's_19270715_0040_014_0030.xml
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30
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Maclean's_19270715_0040_014_0031.xml
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31
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Maclean's_19270715_0040_014_0032.xml
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33
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Maclean's_19270715_0040_014_0033.xml
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34
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Maclean's_19270715_0040_014_0034.xml
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Maclean's_19270715_0040_014_0035.xml
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Maclean's_19270715_0040_014_0036.xml
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Maclean's_19270715_0040_014_0037.xml
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Maclean's_19270715_0040_014_0038.xml
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Maclean's_19270715_0040_014_0039.xml
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Maclean's_19270715_0040_014_0040.xml
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Maclean's_19270715_0040_014_0041.xml
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Maclean's_19270715_0040_014_0042.xml
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Maclean's_19270715_0040_014_0043.xml
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Maclean's_19270715_0040_014_0044.xml
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40
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Maclean's_19270715_0040_014_0045.xml
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41
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Maclean's_19270715_0040_014_0046.xml
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41
41
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Maclean's_19270715_0040_014_0047.xml
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41
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Maclean's_19270715_0040_014_0048.xml
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Maclean's_19270715_0040_014_0049.xml
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Maclean's_19270715_0040_014_0050.xml
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Maclean's_19270715_0040_014_0051.xml
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43
43
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THE PALMOLIVE COMPANY OF CANADA, LIMITED
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THE PALMOLIVE COMPANY OF CANADA, LIMITED
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Maclean's_19270715_0040_014_0052.xml
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44
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Maclean's_19270715_0040_014_0053.xml
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Maclean's_19270715_0040_014_0054.xml
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46
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Maclean's_19270715_0040_014_0055.xml
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47
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Maclean's_19270715_0040_014_0056.xml
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Maclean's_19270715_0040_014_0057.xml
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Maclean's_19270715_0040_014_0058.xml
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Maclean's_19270715_0040_014_0059.xml
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Maclean's_19270715_0040_014_0060.xml
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Maclean's_19270715_0040_014_0061.xml
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Maclean's_19270715_0040_014_0062.xml
article
53
53,54
Women and their Work
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Summer Salad Suggestions
Salads satisfy the hot-weather craving for refreshing food, attractively served
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MARGARET E. READ
SUMMER time is ‘salad’ time, for then, if ever, our flagging appetites crave cool, refreshing fruits and vegetables, cold meat or chicken, attractively served either as salads, or with salads. Few people to-day need to be urged to eat salads.
Maclean's_19270715_0040_014_0063.xml
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54
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Maclean's_19270715_0040_014_0064.xml
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Maclean's_19270715_0040_014_0065.xml
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Maclean's_19270715_0040_014_0066.xml
article
55
55,58,59
Women and their Work
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Some Tasty Dairy Dishes
One doesn’t have to go to Devonshire for clotted cream
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MARJORIE ELLIOTT WILKINS
MILK and its products are indispensable to the health of mankind; to the growing child they are an absolute necessity. Milk is the perfect food for the infant, and it follows naturally that milk and the products of the dairy should be one of the most important foods for the adult.
Maclean's_19270715_0040_014_0067.xml
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Maclean's_19270715_0040_014_0068.xml
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Maclean's_19270715_0040_014_0069.xml
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Maclean's_19270715_0040_014_0070.xml
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Maclean's_19270715_0040_014_0071.xml
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57
57,58
Home Beautiful
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Dressing the Summer Table
There is ample room for originality in the use of the new crystal, the new pottery and the new linens, which are as dainty as they are colorful
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ANNE ELIZABETH WILSON
IN COMMON with dresses and hats, the table takes unto itself a special allure of color and daintiness in summer—sometimes, even, it swaggers in the equivalent of sports wear in heavy linens and hardy pottery and glassware. Such informality seems to go with the tinkle of ice in tall frosted glasses and the stimulating sight of crisp, cool foods on dishes as fresh in color and texture as sturdy July flowers.
Maclean's_19270715_0040_014_0072.xml
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Maclean's_19270715_0040_014_0073.xml
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Maclean's_19270715_0040_014_0074.xml
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Maclean's_19270715_0040_014_0075.xml
article
59
59
Women and their Work
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MacLean’s Question Box
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EDWINA SETON
NOTE: When a personal reply is asked for, a stamped, self addressed envelope must be enclosed. No notice will be taken of anonymous communications. Writers must sign their names, not for publication, but as a guarantee of good faith. Information about educational institutions and business places is confined to Canadian ones.
Maclean's_19270715_0040_014_0076.xml
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Maclean's_19270715_0040_014_0077.xml
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Maclean's_19270715_0040_014_0078.xml
article
60
60,61,62
BUSINESS & INVESTMENTS
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What Should One Look for in Appraising an Investment?
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A . W BLUE
WHEN an investor is seeking a suitable medium by which he may profitably employ some idle funds be will, if he is prudent and conservative, consult an authority on investment matters before making a commitment. He will be told that this or that security is a safe investment; that another group is speculative and that still another is highly speculative.
Maclean's_19270715_0040_014_0079.xml
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61
61
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Greenshields & Co
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Greenshields & Co
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Maclean's_19270715_0040_014_0080.xml
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W. A. Mackenzie & Co. Limited
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W. A. Mackenzie & Co. Limited
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Maclean's_19270715_0040_014_0081.xml
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Maclean's_19270715_0040_014_0082.xml
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Maclean's_19270715_0040_014_0083.xml
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Maclean's_19270715_0040_014_0084.xml
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Maclean's_19270715_0040_014_0085.xml
article
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BUSINESS & INVESTMENTS
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Insurance Queries
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Question—I am forty-four years of age, making about $8,000 per annum, and have a family of four. I have about $60,000 of insurance, mostly paid up and about $200,000 in bonds and securities: approximately one-half in government bonds. A Canadian life insurance company has offered me a policy, to become operative upon the payment of a single premium of $92,000.
Maclean's_19270715_0040_014_0086.xml
article
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BUSINESS & INVESTMENTS
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Financial Queries
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Question—7 have $600 eight per cent, debenture stock of the King Edward Hotel. In view of the fact that Toronto has been struck by the apartment house and hotel building craze, I was wondering how the King Edward would stand the competition that will come in a year or so when the C.P.R. hotel and others have begun operations.
Maclean's_19270715_0040_014_0087.xml
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Maclean's_19270715_0040_014_0088.xml
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Maybe Adam Laughed at These
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Maybe Adam Laughed at These
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Euclid up-to-date—“What is a detour?” “The roughest distance between two points.”—Christian Science Monitor. She Should Worry—“Were you in Paris, London, Berlin?” “I really couldn’t tell you. My husband bought all the tickets.”—Buen Humor (Madrid).
Maclean's_19270715_0040_014_0089.xml
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Maclean's_19270715_0040_014_0090.xml
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Maclean's_19270715_0040_014_0091.xml
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In the Editor's Confidence
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In the Editor's Confidence
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AN EXPLANATION IS due concerning the non-inclusion in MacLean’s Jubilee issue of photographs showing the progress of the City of St. John. N.B. since the time of Confederation. From a number of New Brunswickians have come vigorous protests against the omission of their Province from the Story of Canada’ series published in that number.
Maclean's_19270715_0040_014_0092.xml
tableOfContents
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MACLEAN’S
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Maclean's_19270715_0040_014_0093.xml
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Maclean's_19270715_0040_014_0094.xml
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Maclean's_19270715_0040_014_0095.xml