Being an Attempt to Describe the Wonderment of Alfred Alfalfa and Associates, Late of Kansas
WHEN the Canadian land company's agent, following up his beautifully illustrated pamphlets, struck the village of Washington Centre, near Alfred Alfalfa’s Kansas farm, Alfred announced that he was going to hitch up, drive in, and see what the man from Canada had to say for himself.
HISTORY contains few more romantic and exciting chapters than that which describes how Australia, a sparsely populated, remote and little-known colony, was suddenly precipitated into nationhood in the middle of last century by the discovery of gold.
IT WAS midafternoon when the breakdown came. It resulted in a sudden call and clamor of voices, a signal to the engineer, a slackening down of the soap-polished belt, and a gradual subsidence of the golden pencils of grain straw cascading from the huge wind-stacker’s spout.
COMPETITION, the life of trade, grows keener every day, and to meet the resultant conditions manufacturing processes are becoming more highly organized. This has brought about a greater sub-division of labor and has necesitated a working force with a higher plane of intelligence than was needed in the days of simpler machines and simpler processes.
"IF anything happens to me,” said Eckstein, with his rasping cough that filled the room, “you’ll slip into the job. I’ve settled that with the editor. I said you were the best authority on chess—after me. I said you’d been good enough to give some little help.”
The Canadian-Born Governor of the State of Rhode Island
J. Earl Clauson
PARAPHRASING the Apostle Paul, Governor Aram J. Pothier, of Rhode Island, the first Canadian-born governor, of French ancestry, in the Union, can truthfully say that he is the chief executive of no mean state. For the Rhode Islander, whenever he becomes the subject of what he considers ill-timed jests about the political division he calls home, is able to call to his command a mass of statistics calculated to stagger his tormentor.
SELWYN GRANT sauntered in upon the assembled family at the homestead as if he were returning from an hour’s absence instead of a western sojourn of ten years. Guided by the sound of voices on the still, pungent, autumnal air, he went round to the door of the dining-room, which opened directly on the poppy walk in the garden.
THE disciples of Darwin tell us that, in the process of evolution, the Will was the last faculty to appear. Whether we accept their whole theory or not, the fact remains that Man is distinguished from other animals by the possession of the power to choose between two or more lines of conduct and put that decision into execution ; that this faculty is capable of unlimited development ; and that men are distinguished from one another, on final analysis, solely by the degree to which they have trained their Wills to decide and act efifectively.
“IT nestles picturesquely at the base of a towering, snow-crowned mountain,” or, “it lies peacefully on a beautiful lake or splendid stream,” describes comprehensively the appearance of many a British Columbia town. No such description befits Steveston, the principal salmoncanning centre on the Pacific coast.
"LOOK here, Dollenby, there’s no other construction to it, this doesn’t pay, and you know it !” “I’m not saying it does.” The general manager jerked up with an undisguised expression of sourness. “I’m not saying it does,” repeated Dick, his eye meeting the other’s meaningly.
Frederic Blount Warren, writing in the Technical World Magazine, fears that the building of the proposed Hudson's Bay Railroad will give rise to another international difficulty with the United States. The Americans claim that Hudson's Bay is not a closed sea, and, if Canada should attempt to make it one, there would be trouble.
U. S. Senator, the Hon. Robert L. Owen, gives, in the Twentieth Century Magazine, a brief and concise explanation of a banking law in force in the State of Oklahoma, which possesses several advantages. This law “establishes a guaranty fund as an insurance fund to protect the depositors of the State Banks of Oklahoma.
An editorial writer in the Nation enters a strong protest against the habit of what he terms “gastronomic introspection,” which is gaining such a hold on the average American. “It is exasperating to the normally healthy man to be informed by some self-constituted authority what diet he must adopt.
Some interesting sidelights on the life of Sir George Lewis, the great London lawyer, who has just retired from the active practice of the law, are given by a writer in the New York Herald. During the greater part of his career. Sir George has been a sort of legal physician.
The Outlook is publishing a series of articles on the progress of Industrial Democracy in Europe, written by Frederic C. Howe, which contain some remarkable statements and opinions. According to Mr. Howe, the nations of the continent, and Britain as well, are passing through a revolution quite “as colossal in its ultimate significance to the human race as was the French Revolution a century ago.”
J. Pierpont Morgan's most recent art benefaction is described and illustrated in Harper’s Weekly. This time it is not New York, but Hartford, the city of Mr. Morgan’s birth, which has been favored. The Morgan Memorial Building, as it is called, has been erected as a memorial to the late Julius Spencer Morgan, father of the distinguished financier.
An interesting description of how “picture-fakers” carry on their business is to be found in Wide World, written by Chas. J. L. Clarke. Prices for genuine “old masters” have never ranged higher than they do to-day and in consequence the vogue for such pictures is so great, that the production and sale of counterfeits has become most attractive.
WITH the near approach of the summer season, when outdoor amusements will once more take up the attention of all healthyminded persons, the thoughts of many a man or boy will turn towards the motor boat, as a source of benefit and pleasure. The number of these boats in use is increasing year by year, and this summer will undoubtedly see a considerable addition to the ranks of motor boat owners.
The tradition that ninety-five per cent, of the men who enter business life utimately fail, is convincingly disproved by Frank Green in the Century Magazine. In fact, he says, Bradstreet's, as a result of over a quarter of a century’s experience and research, has found that in no one year has the commercial death-rate exceeded one and one-half per cent, of the number then in business, and in thirteen out of the last twenty-eight years the death-rate has fallen below one per cent.
When you come to consider prices for food,—essential food, not luxuries,—the scale of increase is one to alarm the man of moderate means. Bacon sliced was 18 cents in 1909. In 1910 it is 25 cents. The increase dips a hand into the householder’s pocket every time a pound is purchased and extracts 7 cents.
A writer, who evidently delights in figuring out curious results, has compiled some extraordinary figures about the human being, which are printed in the London Magazine. Starting out with an average man and an average lifetime, he figures out that in his life a man walks 146,000 miles or the equivalent of circling the globe nearly six times.
While magazine readers have been saturated of late years with articles on Worry, yet it would seem that they never grow tired of this theme and are always ready to read about it and to learn how to remedy its evil influences. This is our excuse for referring to Dr. Woods Huchinson’s article on this subject in Munsey’s Magazine, for in this particular article he seems to have summarized and explained the disease very thoroughly.
In 1910 approximately 150,000 American citizens will part with their antipathy to automobiles and become the worst, because the newest, of motor maniacs. The only reason a greater number will not undergo this metamorphosis is not because the people cannot raise more than the two hundred million dollars they will have to pay for this number of cars, but solely because the manufacturers cannot assemble the men, machinery and material to build more than a hundred and fifty thousand.
Channing Pollock, dramatic critic, gives a general view of what is going on in New York theatres at the present time in the Green Book Album for March. He singles out Clyde Fitch’s last work, “The City,” produced at the Lyric theatre, as the most successful of the fourteen new plays which have been on the boards since Christmas.
DARE promised to call. “I know you’ll like her,” Kitty said earnestly ; “of course, she has different ideas from us—all French girls have—but she likes the way we do, and, really, she speaks English very well indeed.” “That's good,” said Dare, “because I don’t know a word of French.”
Planning one's life a week, a month, and a year in advance helps. A tree is compacted of innumerable leaves, twigs and boughs. And life for threescore years must be a solid piece of workmanship. No mistakes can be greater than for the young tree to think it can sow its wild oats by trifling with moles at the root and borers in the trunk, with the idea that when thirty summers have passed over it the rotten heart of the oak will become sound, solid wood.
IN every establishment there are two kinds of expense, productive and non-productive. Productive expense is the investment of money in salesmanship, labor, rent, advertising, and all those tangible and intangible commodities that go to make up the conduct of an establishment.
ONE often hears of men in business who are close buyers and those of us who are not on the other side of the fence trying to sell something are inclined to admire the shrewdness which will succeed in shaving a few dollars off something that is a bargain at the price offered.
I WANT to talk to you in a free and unpolemical fashion about the creative power of advertising so little understood, and then to take a bird's eye view, as it were, of where it is leading business. Advertising is simply the voice of the market place, speaking in the highways and byways to all men.