Issue: 19900101

Monday, January 1, 1990
January
1
True
113
Wednesday, February 10, 2016
5/23/2018 8:39:11 AM

Articles
cover
0_1
0_1,7
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Esquire
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Esquire_19900101_0113_001_0001.xml
advertisement
0_2
0_2,1
[no value]
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Philip Morris Inc.: Marlboro
[no value]
Philip Morris Inc.
Marlboro
[no value]
[no value]
Esquire_19900101_0113_001_0002.xml
advertisement
2
2,3
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THE AMERICAN EXPRESS: Gold Card
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THE AMERICAN EXPRESS
Gold Card
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Esquire_19900101_0113_001_0003.xml
advertisement
4
4,5
[no value]
[no value]
Mazda Motor of America, Inc.: RX-7 TURBO
[no value]
Mazda Motor of America, Inc.
RX-7 TURBO
[no value]
[no value]
Esquire_19900101_0113_001_0004.xml
advertisement
6
6
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Advertisement
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Esquire_19900101_0113_001_0005.xml
tableOfContents
7
7,8
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Esquire
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Esquire_19900101_0113_001_0006.xml
advertisement
8A
8A,8B,8C,8D,8E,8F
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Joseph E. Seagram & Sons: Crown Royal
[no value]
Joseph E. Seagram & Sons
Crown Royal
[no value]
[no value]
Esquire_19900101_0113_001_0007.xml
advertisement
9
9
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[no value]
Advertisement
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Esquire_19900101_0113_001_0008.xml
masthead
10
10,12
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Esquire
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Esquire_19900101_0113_001_0009.xml
advertisement
10
10
[no value]
[no value]
Windjammer Barefool Cruises, LTD.
[no value]
Windjammer Barefool Cruises, LTD.
[no value]
[no value]
[no value]
Esquire_19900101_0113_001_0010.xml
advertisement
10
10
[no value]
[no value]
EBEL: Ebel 1911
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EBEL
Ebel 1911
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[no value]
Esquire_19900101_0113_001_0011.xml
article
11
11
Backstage
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The Postman Finally Rings Once
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[no value]
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Lee Eisenberg
DEAR BRUCE: Your letter arrived the other day, and in the minute or two it took me to read it, I was reminded how nice it is to get lost in someone’s unsolicited rantings. So what I’m thinking is: Let’s go with it. My idea is to run it on the magazine’s last page under the department heading “A Letter at Last.”
Esquire_19900101_0113_001_0012.xml
advertisement
12
12
[no value]
[no value]
Vermont Country Cyclers
[no value]
Vermont Country Cyclers
[no value]
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[no value]
Esquire_19900101_0113_001_0013.xml
advertisement
12
12
[no value]
[no value]
Advertisement: Crown Royal
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Crown Royal
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Esquire_19900101_0113_001_0014.xml
article
13
13
LETTERS
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The: Sound and the Fury
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The image of woman has varied a great deal during the Eighties. We have exalted the bleached and moussed, applauded the pumped and aerobicized, and lauded the corporate barracuda. Perhaps we have all forgotten the true essence of woman. For those of you who haven’t figured it out yet, she’s on the cover of September’s Esquire.
Esquire_19900101_0113_001_0015.xml
advertisement
14
14
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Advertisements
[no value]
Sony Corporation
D-555
Sony Corporation
D-180K
[no value]
[no value]
Esquire_19900101_0113_001_0016.xml
article
15
15,16
Man At His Best
THE ENLIGHTENED TRAVELER
The Truck Stops Here
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Toby Thompson
DROP DOWN through Pennsylvania, along empty blacktops splashed with moonlight, past covered bridges and barns hung with darkened hex signs, through a nightscape speckled with Victorian hamlets of these southern Alleghenies—to Route 30, and the village of Breezewood.
Esquire_19900101_0113_001_0017.xml
article
16
16
Man At His Best
REAL MUSIC
The Two Joes
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[no value]
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Daniel Okrent
WHAT YOU HEAR on Joe Williams’s In Good Company (Verve) is the sound of history. For fifty years, Williams has been spreading the butter of the blues and the jelly of jazz on the accommodating bread of American popular music. The man who recorded “Every Day” with Count Basie in the mid-1950s came up from the streets of Chicago with Ethel Waters in his ears, Bessie Smith on his mind, Nat Cole up ahead in his sights.
Esquire_19900101_0113_001_0018.xml
advertisement
17
17
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[no value]
Aramis, Inc.: aramis LAB SERIES
[no value]
Aramis, Inc.
aramis LAB SERIES
[no value]
[no value]
Esquire_19900101_0113_001_0019.xml
article
18
18
Man At His Best
MOTORING
What’s in a Nameplate?
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Patrick Bedard
I HATE TO BE the bearer of bad news, but you know all that time you’ve spent figuring out the clout-ranking for cars: Which Mercedes models trump the big Cadillac? Which BMWs outrank Saab and Volvo but are obliged to genuflect in the presence of Jaguars? Well, sorry, but the game just changed.
Esquire_19900101_0113_001_0020.xml
advertisement
19
19,20,21
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Nike-Air: Air Tech Challenge II
[no value]
Nike-Air
Air Tech Challenge II
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Esquire_19900101_0113_001_0021.xml
article
22
22
Man At His Best
THE SEASONED COOK
Bread and Breakfast
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Elizabeth Sahatjian
FOCACCIA is nothing like a Bellini. Or angel-hair pasta or white truffles from Piedmont or any of those mordantly chic tidbits that bespeak Italian cuisine these days. Instead, this rugged peasant bread makes you believe, yup, somewhere there are still eateries with red-checked tablecloths and marinara sauce that runs thick and free, where couples who act a lot like Shirley MacLaine and Fred MacMurray in The Apartment are stealing hot glances over the grated Parmesan.
Esquire_19900101_0113_001_0022.xml
advertisement
23
23,24,25
[no value]
[no value]
American Honda Motor Co., Inc.: Civic 4Door
[no value]
American Honda Motor Co., Inc.
Civic 4Door
[no value]
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Esquire_19900101_0113_001_0023.xml
article
26
26
Man At His Best
LIVING QUARTERS
Boom Boxes for Boom Babies
[no value]
[no value]
[no value]
Phil Patton
IN SPIKE LEE’S film Do the Right Thing, there is a boom-box duel as formal as one with flintlocks. A single dude bearing a box big enough to go on the road with Def Leppard bests a group of guys hanging out on the street through simple excess of bass and volume.
Esquire_19900101_0113_001_0024.xml
article
27
27
Man At His Best
CLASSICS
The Mountain Oyster
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John Berendt
LYNDON JOHNSON may or may not have been the most macho president we ever had, but he took pains to make us think he was. It was he who hoisted his dogs by their ears to make them yelp, who pulled up his pajama top to show us the scar from his gallbladder operation, who conducted briefings with members of his Cabinet while seated on the toilet.
Esquire_19900101_0113_001_0025.xml
advertisement
28
28,29
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[no value]
Tony Lama
[no value]
Tony Lama
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Esquire_19900101_0113_001_0026.xml
advertisement
30
30
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GIORGIO ARMANI
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GIORGIO ARMANI
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Esquire_19900101_0113_001_0027.xml
article
31
31,32,33
American Journal
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Alabama Bound
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Pete Hamill
<p>THE VEHICLES OF the Great Migration were trains and buses and old jalopies. The war was over, and every day, every hour, black folks gave up on the South. Farms emptied. The abandoned dwellings of the sharecroppers, silvery with weather and wind, collapsed into the earth of Mississippi and Alabama and the other states of the lost Confederacy.</p>
Esquire_19900101_0113_001_0028.xml
advertisement
32
32,33
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Advertisement
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Esquire_19900101_0113_001_0029.xml
advertisement
34
34
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MODENESE & MODENESE
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MODENESE & MODENESE
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Esquire_19900101_0113_001_0030.xml
article
35
35,36
The Sporting life
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Nowhere to Run
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[no value]
[no value]
Mike Lupica
<p>THEY ARE ALL black-and-white memories for me now—those Sundays in Yankee Stadium when the New York Giants, the New York football Giants, as we knew them, were the only game in town. The best Sundays were when they played the Cleveland Browns.</p>
Esquire_19900101_0113_001_0031.xml
advertisement
37
37
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[no value]
PRISM Panasonic: Prism IDTV
[no value]
PRISM Panasonic
Prism IDTV
[no value]
[no value]
Esquire_19900101_0113_001_0032.xml
advertisement
38
38
[no value]
[no value]
CLAIROL, INC.: Option Gradual
[no value]
CLAIROL, INC.
Option Gradual
[no value]
[no value]
Esquire_19900101_0113_001_0033.xml
article
39
39,40
TECHNOCULTURE
Smart Money
Are Newspapers Yesterday’s News?
[no value]
[no value]
[no value]
Donald R. Katz
<p>I DREAM SOMETIMES of grandchildren at my feet, stifling boredom valiantly as I blather on about the golden past. “We drank coffee with caffeine in it,” I reminisce, “and we smoked cigarettes, and we”—my voice breaks; my yellowed eyes grow moist—“we had newspapers then.”</p>
Esquire_19900101_0113_001_0034.xml
sidebar
40
40
Smart Money
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FINANCIAL HOTLINE
ARM Wrestling
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Smart lenders are currently working some flexibility into their fixed-rate products, now that the demand for the real crapshoot-—the adjustable-rate mortgage (ARM)—is on the wane. National lenders like Citicorp and GMAC have reinvented the graduated-payment mortgage (GPM), which requires a low initial payment, with subsequent payments increasing overtime acconfiig to a set schedule.
Esquire_19900101_0113_001_0035.xml
article
41
41
Smart Money
THE BUSINESS TRAVELER
Stop the Plane, I Want to Get Off
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[no value]
[no value]
Glenn Eichler
WHAT happens if you get sick on a flight? Well, in all probability, you won’t. A recent survey at Seattle-Tacoma International Airport recorded one emergency call for every 19,000 passengers—and that included emergencies on the ground, where medical help is relatively easy to come by.
Esquire_19900101_0113_001_0036.xml
sidebar
41
41
Smart Money
[no value]
TRAVEL HOTLINE
[no value]
[no value]
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American Express, through the magic of a 900 number (magic for its bottom line, that is), is providing worldwide weather reports via telephone. You dial 900-WEATHER and get a threeday forecast for any of six hundred locations by punching in the requested city’s area code or name.
Esquire_19900101_0113_001_0037.xml
advertisement
42
42,43,44,45
[no value]
[no value]
Nissan
[no value]
Nissan
[no value]
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[no value]
Esquire_19900101_0113_001_0038.xml
article
46
46
Smart Money
REAL ESTATE
An Apartment on the Park
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The Place: New York, New York. Two bedrooms with a view. Choose your side: Fifth Avenue or Central Park West. In between is the best reason for living on either: the Park. The Architecture: Two bedrooms usually means roughly 1,200 square feet spread over four and a half rooms.
Esquire_19900101_0113_001_0039.xml
advertisement
47
47
[no value]
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LAUDER
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LAUDER
[no value]
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Esquire_19900101_0113_001_0040.xml
advertisement
48
48
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PIONEER: project monitor
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PIONEER
project monitor
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Esquire_19900101_0113_001_0041.xml
article
49
49,50,51
The Bing Report
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The Most Beautiful Girl in the World
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Stanley Bing
<p>IT WAS THE last autumn of innocence, I think. Boston was green and gold and all kinds of bright orange, vermilion, and paisley, the air so crisp and fresh, and all things were possible. The Sox had just won the sixth game of the best World Series ever.</p>
Esquire_19900101_0113_001_0042.xml
advertisement
50
50,51
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LERMITAGE HOTELS
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LERMITAGE HOTELS
[no value]
[no value]
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Esquire_19900101_0113_001_0043.xml
article
52
52,53,54,55
Man Power
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MODERN BRITISH EXPLORERS
[no value]
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Cynthia Stuart
The most influential graphic designer of the ’80s; certainly the most imitated. With British style magazines The Face and now Arena, thirty-two-yearold Neville Brody changed the face of magazines in Europe. Urban, raw, tribal, his work— from record jackets to advertisements—is dynamic and startling.
Esquire_19900101_0113_001_0044.xml
advertisement
56
56,57
[no value]
[no value]
CBS/COLUMBIA HOUSE
[no value]
CBS/COLUMBIA HOUSE
[no value]
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Esquire_19900101_0113_001_0045.xml
article
58
58,59,60,61,62,63,64,65,66,67,68,69,70
PROFILES
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Irving Berlin's Last Hurrah
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Lawrence Bergreen
<p>THERE WAS no symbol more evocative of Irving Berlin’s songwriting career than his transposing piano, which could shift keys at the touch of a lever. For more than five decades, Berlin, who had no formal training in music theory or composition, had used the upright, tinny-sounding, cigarette-scarred instrument to pick out his tunes.</p>
Esquire_19900101_0113_001_0046.xml
advertisement
64A
64A
[no value]
[no value]
Liz Claiborne, Inc.
[no value]
Liz Claiborne, Inc.
[no value]
[no value]
[no value]
Esquire_19900101_0113_001_0047.xml
advertisement
64B
64B,64C
[no value]
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Eagle: Talon
[no value]
Eagle
Talon
[no value]
[no value]
Esquire_19900101_0113_001_0048.xml
advertisement
64D
64D
[no value]
[no value]
DDB Needham Worldwide Inc.
[no value]
DDB Needham Worldwide Inc.
[no value]
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[no value]
Esquire_19900101_0113_001_0049.xml
advertisement
71
71
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YVES SAINT LAURENT
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YVES SAINT LAURENT
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Esquire_19900101_0113_001_0050.xml
article
72
72,73,74,75,76,77
DESIGN
Features
The Brains of Braun
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[no value]
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THOMAS HINE
<p>IF BAUHAUS EVER DID make it to your house, chances are good that Dieter Rams had something to do with it. Rams, designer of Braun appliances and personal-care products for nearly thirty-five years, has more than anyone else turned the avant-garde art of the first half of the twentieth century into the toasters, coffee grinders, and alarm clocks of the second half.</p>
Esquire_19900101_0113_001_0051.xml
advertisement
78
78
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[no value]
LINCOLN-MERCURY
[no value]
LINCOLN-MERCURY
[no value]
[no value]
[no value]
Esquire_19900101_0113_001_0052.xml
article
79
79,80,82,83,84,85,86,92
ESQUIRE SPECIAL
Features
Dubious Achievement Awards of 1989
What a year! Big mamas in the Big House! HUD in the mud! Rich mammals on camels! So long, you wacky revelers, yo Take two Thorazines and call us in the Nineties!
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<p>Okay, so we weren’t invited. Couldn’t have gone, anyway. Who’d feed Budgie? We had shirts at the laundry. Our sister-in-law was in town. So, sure, while it would have been nice to have been asked, we’re happy for Malcolm. So a belated Happy Birthday, Mal. Maybe we can make it to the Big Eight-Oh....</p>
Esquire_19900101_0113_001_0053.xml
advertisement
81
81
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Advertisement
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Esquire_19900101_0113_001_0054.xml
advertisement
83
83
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Advertisement
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Esquire_19900101_0113_001_0055.xml
advertisement
85
85
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Advertisement
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Esquire_19900101_0113_001_0056.xml
advertisement
85
85
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[no value]
Advertisement
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Esquire_19900101_0113_001_0057.xml
advertisement
87
87
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[no value]
Beef Industry
[no value]
Beef Industry
[no value]
[no value]
[no value]
Esquire_19900101_0113_001_0058.xml
article
88
88,89,90
DUBIOUS ACHIEVEMENTS OF 1989
[no value]
America's Least Wanted
Study their faces well! They killed a decade! They could strike again!
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[no value]
[no value]
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Esquire_19900101_0113_001_0059.xml
advertisement
91
91,93
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CARILLON IMPORTERS LTD.
[no value]
CARILLON IMPORTERS LTD.
[no value]
[no value]
[no value]
Esquire_19900101_0113_001_0060.xml
article
94
94,95
Features
ESQUIRE RECOMMENDS
THE SUEDE VEST
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[no value]
[no value]
[no value]
There's something refined about a vest, but there's something untamed about suede. The same could be said of actor Ed Harris: good guy, bad guy-soon to be truly lethal guy in State of Grace, his latest film. That's Harris: Ed, no tweed.
Esquire_19900101_0113_001_0061.xml
article
96
96,97
Features
FASHION
GOLD STANDARDS
[no value]
[no value]
[no value]
[no value]
But what does a gold tie say? Come off it. Try Midas. Try Rockei Try Trum.... Well, look, maybe doesn’t say anything. Maybe it just great. Don’t they look great?
Esquire_19900101_0113_001_0062.xml
article
98
98,99
ESQUIRE RECOMMENDS
[no value]
THE TOCK OF THE TOWN
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You can buy a new car and a watch that runs: on modern quartz technology. Or you can take the same money and buy one of these timepieces-known as the skeleton watch. These are Swiss, of course, made completly by hand, and are 100 percent merchanical and proud of it. They will run long after your car, your high-tech watch, and you yourself have ceased to operate.
Esquire_19900101_0113_001_0063.xml
article
100
100,101
WOMEN WE LOVE
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NICOLETTA BRASCHI
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[no value]
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THINK OF HER as a happy ending. Think of her as the woman who, after all the toil and trouble and heartache and pain, comes to your emotional rescue; the woman who holds you close until all the world fades away like mere effluvium and life becomes one long bebop-enhanced movie montage.
Esquire_19900101_0113_001_0064.xml
advertisement
102
102,103
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E.&J. Gallo Winery
[no value]
E.&J. Gallo Winery
[no value]
[no value]
[no value]
Esquire_19900101_0113_001_0065.xml
article
104
104,105,106,108,109,110,112
DOCUMENTARY
Features
From Rocks to Riches
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[no value]
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WILLIAM M. ADLER
<p>IT WAS MAY 30, 1986,a bright, warm day in the Arkansas Delta, and Billy Joe Chambers was coming home in a Cadillac. Not just one Cadillac actually, but a great, shining caravan of Cadillacs, five of them, each one snow-white, the color of cocaine, rolling along the dusty, crop-lined roads of Lee County.</p>
Esquire_19900101_0113_001_0066.xml
advertisement
107
107
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[no value]
Cincinnati Microwave Dept.: ESCORT and self powered SOLO
[no value]
Cincinnati Microwave Dept.
ESCORT and self powered SOLO
[no value]
[no value]
Esquire_19900101_0113_001_0067.xml
advertisement
108A
108A,108B
[no value]
[no value]
Compact Disc Club
[no value]
Compact Disc Club
[no value]
[no value]
[no value]
Esquire_19900101_0113_001_0068.xml
advertisement
111
111
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UOMO MODA
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UOMO MODA
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Esquire_19900101_0113_001_0069.xml
advertisement
113
113
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Advertisement
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Esquire_19900101_0113_001_0070.xml
article
114
114,115,116,117,118,119,120
Fiction
[no value]
Where Blue Is Blue
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[no value]
MARK RICHARD
<p>THIS LAST TIME THE CARNIVAL CAME to our town we had the contortionist in the inlet. Not exactly all of the contortionist. Somehow she had been sucked into the dredge boom that sweeps back and forth chewing sand underwater to keep the inlet open.</p>
Esquire_19900101_0113_001_0071.xml
advertisement
117
117
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[no value]
Advertisement: dunhill
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dunhill
[no value]
[no value]
Esquire_19900101_0113_001_0072.xml
advertisement
119
119
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[no value]
Justerini & Brooks
[no value]
Justerini & Brooks
[no value]
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Esquire_19900101_0113_001_0073.xml
advertisement
119
119
[no value]
[no value]
Sandals All-Inclusive Club Resorts
[no value]
Sandals All-Inclusive Club Resorts
[no value]
[no value]
[no value]
Esquire_19900101_0113_001_0074.xml
advertisement
119
119
[no value]
[no value]
Hong Kong Tourist Association
[no value]
Hong Kong Tourist Association
[no value]
[no value]
[no value]
Esquire_19900101_0113_001_0075.xml
advertisement
121
121,122,123
[no value]
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Advertisements
[no value]
[no value]
COGNAC HENNESSY
[no value]
WILD TURKEY
[no value]
[no value]
Esquire_19900101_0113_001_0076.xml
advertisement
124
124
[no value]
[no value]
AT&T
[no value]
AT&T
[no value]
[no value]
[no value]
Esquire_19900101_0113_001_0077.xml
article
125
125,126
[no value]
[no value]
The Esquire Express Traveler
[no value]
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watch. Stash the Amex in a money belt. Carry the Nikon in a plastic shopping bag—the one from the Pão de AçÚcar supermarket looks appropriately downscale. Take a bare minimum to the beach, including only enough cash for a snack. After dark, use taxis with abandon. Now, relax and have a good time.
Esquire_19900101_0113_001_0078.xml
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127
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BRITISH AIRWAYS
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BRITISH AIRWAYS
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Esquire_19900101_0113_001_0079.xml
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128
128
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Advertisement
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Esquire_19900101_0113_001_0080.xml
article
129
129
The Esquire Express Traveler
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RIO
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Dwight V. Gast
Copacabana Palace. This is what comes to mind when you think of all those Good Neighbor Policy movies about flying down to Rio. When it was built in 1923, it put its neighborhood, Copacabana, on the tourist map and on the tongues of lounge lizards everywhere.
Esquire_19900101_0113_001_0081.xml
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130
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NORWEGIAN CRUISE LINE
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NORWEGIAN CRUISE LINE
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Esquire_19900101_0113_001_0082.xml
article
131
131,132,134
Essay
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Goodbye to All That?
The decade of glitz and greed may have ended, but the maladies linger on.
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Phillip Moffitt
<p>AT LAST, THIS TEDIOUS DECADE of glitz and big-dollar deals, with its cadre of white-collar criminals and gush of conspicuous consumers, comes stumbling to an end. For the most part it has been a reactionary decade best characterized by its lack of original ideas.</p>
Esquire_19900101_0113_001_0083.xml
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133
133
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marzotto: PRINCIPE
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marzotto
PRINCIPE
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Esquire_19900101_0113_001_0084.xml
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134
134
[no value]
[no value]
Cambridge SoundWorks, Inc.
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Cambridge SoundWorks, Inc.
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Esquire_19900101_0113_001_0085.xml
article
135
135
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Credits
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On Table of Contents, page 8: Gerald Genta watch ($39,500). For information contact: Gerald Genta North America, Trump Tower, 725 Fifth Avenue, Nineteenth Floor, New York, New York 10022. On page 79: Helmsley: Lou Beach; Charging camels: G. Davis/Sygma; Rushdie: Photoreporters; Batman logo: © 1989 D.C. Comics, Inc.; Yeltsin: AP/Wide World Photos; Savings-and-loan illustration: Leslie Carbaga; Rose: AP/Wide World Photos.
Esquire_19900101_0113_001_0086.xml
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135
135
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Ford Motor Company
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Ford Motor Company
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Esquire_19900101_0113_001_0087.xml
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136
136,137
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Advertisement
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Esquire_19900101_0113_001_0088.xml
article
138
138
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A Letter, at Last...
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As you begin to notice the minute you deplane at the international-arrivals terminal at JFK, where a 3iz-pound Immigration and Naturalization Services blimp is the first American you see, all the fat people in the world reside on the left side of the globe, and any day now the mounting weight imbalance is going to start heaving Planet Earth over into a lopsided orbit that will slip it out from under the Greenhouse Effect and ensure the survival of us all.
Esquire_19900101_0113_001_0089.xml
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139
139
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Toyota Motor Sales, U.S.A., Inc.
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Toyota Motor Sales, U.S.A., Inc.
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Esquire_19900101_0113_001_0090.xml
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140
140
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Philip Morris Inc.: BENSON & HEDGES
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Philip Morris Inc.
BENSON & HEDGES
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Esquire_19900101_0113_001_0091.xml