Issue: 19890701

Saturday, July 1, 1989
July
1
True
112
Saturday, June 13, 2015
5/10/2018 12:30:13 PM

Articles
cover
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0_1
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Esquire
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Esquire_19890701_0112_001_0001.xml
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0_2
0_2,1
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Philip Morris Inc.: Benson & Hedges
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Philip Morris Inc.
BENSON & HEDGES
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Esquire_19890701_0112_001_0002.xml
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2
2,3
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BMW of North America, Inc.: BMW 5-series
[no value]
BMW of North America, Inc.
BMW 5-SERIES
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Esquire_19890701_0112_001_0003.xml
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4
4
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Schieffelin & Somerset Co.: Tanqueray
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Schieffelin & Somerset Co.
Tanqueray
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Esquire_19890701_0112_001_0004.xml
tableOfContents
5
5,6
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Esquire
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Esquire_19890701_0112_001_0005.xml
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7
7
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Aiwa America Inc.
[no value]
AIWA America Inc.
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Esquire_19890701_0112_001_0006.xml
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8
8,9
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Georges Marciano, Guess
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Esquire_19890701_0112_001_0007.xml
masthead
10
10,12
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Esquire
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Esquire_19890701_0112_001_0008.xml
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10
10
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Advertisement
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Esquire_19890701_0112_001_0009.xml
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10
10
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Virgin Grand Beach Hotel
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Virgin Grand Beach Hotel
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Esquire_19890701_0112_001_0010.xml
article
11
11
Backstage
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How We Got Here
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Lee Eisenberg
Esquire published its first summer reading issue five years ago, so this is an anniversary of sorts. The whole business started because Irwin Shaw threw down a challenge in the summer of ’83. Shaw was then seventy years old, and had arrived from his home in Klosters, Switzerland, to spend a couple of months on Long Island. Rust Hills and I took him to lunch. 
Esquire_19890701_0112_001_0011.xml
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12
12
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Advertisement: Gapkids
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GapKids
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Esquire_19890701_0112_001_0012.xml
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13
13
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Advertisement: Aramis Lab Series
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ARAMIS LAB SERIES
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Esquire_19890701_0112_001_0013.xml
article
14
14,15
Letters
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The Sound and the Fury
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Letters
Esquire_19890701_0112_001_0014.xml
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14
14,15
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American Honda Motor Co., Inc.: Civic Dx Hatchback
[no value]
American Honda Motor Co., Inc.
Civic DX Hatchback
[no value]
[no value]
Esquire_19890701_0112_001_0015.xml
advertisement
16
16,17
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CBS Records Inc.
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CBS Records Inc.
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Esquire_19890701_0112_001_0016.xml
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18
18
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Scandia Down Corporation
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Scandia Down Corporation
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Esquire_19890701_0112_001_0017.xml
article
19
19,20
LIVING QUARTERS
Man at His Best
Are My Appliances Showing?
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Phil Patton
<p>"Refrigerators are just boxes with motors,” said General Motors boss Billy Durant in 1918, justifying his decision to plunge the car maker into the appliance business, “and that’s what we already make.” No wonder, then, that <em>Frigidaires</em> soon looked like cars: swollen bulks of sheet metal appliquéd with strips and bulges of chrome, and equipped with control panels that looked like dashboards.</p>
Esquire_19890701_0112_001_0018.xml
article
20
20
THE SEASONED COOK
Man at His Best
Not Mom’s Beans
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Regina Schrambling
<p>Having been reared in a litter of seven, in one of those old-fashioned Catholic families, I always thought I knew beans. My mother seemed to find something miraculous about multiplying the lowly legume to feed the masses. There was always one bag of beans being sorted and soaked while a second was being boiled into submission in her noisy pressure cooker.</p>
Esquire_19890701_0112_001_0019.xml
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21
21
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Gm Corp.: Chevy S-10 Blazer
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GM Corp.
Chevy S-10 Blazer
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Esquire_19890701_0112_001_0020.xml
article
22
22,26
Motoring
Man at His Best
The Gentrified Hog
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Mark Marvel
<p>I, for one, am inclined to trust Lou Reed on the contents of his underlip. “When it comes to pleasuring the major senses,” says Lou, “no motorcycle on earth can compare to a Harley. That’s why I’ve tattooed my Harley’s name on the inside of my mouth.”</p>
Esquire_19890701_0112_001_0021.xml
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23
23
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Yves Saint Laurent
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Esquire_19890701_0112_001_0022.xml
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24
24,25
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Sony Corporation of America: Handycam
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Sony Corporation of America
Handycam
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Esquire_19890701_0112_001_0023.xml
article
26
26,28
CLASSICS
Man at His Best
The Belt
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John Berendt
<p>People in the belt business tell me that the best-selling size in men’s belts is thirty-six inches. This means that American men wear approximately fifty thousand miles of belt, which is enough to wrap around the world twice. Clearly, the American belt is a sizable entity. Qualitatively, however, belts have seen better days.</p>
Esquire_19890701_0112_001_0024.xml
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27
27
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Marzotto
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MARZOTTO
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Esquire_19890701_0112_001_0025.xml
article
28
28
REAL MUSIC
Man at His Best
Thirty Years of Hard Practice
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Daniel Okrent
<p>Frank Morgan is a time machine, a cautionary presence, and a laboratory animal. He also plays an alto sax better than any man alive. But if not for the first three things, we probably wouldn’t even know who he is.</p>
Esquire_19890701_0112_001_0026.xml
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29
29
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Toyota Motor Sales, U.S.A. Inc.: Toyota Celica Gt-s
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Toyota Motor Sales, U.S.A. Inc.
Toyota Celica GT-S
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Esquire_19890701_0112_001_0027.xml
article
30
30
THE ENLIGHTENED TRAVELER
Man at His Best
The Last Great American Roadhouse
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Peter Iseman
<p>Lately a far-flung group of friends and I have taken to comparing notes on genuine American roadhouses—roadhouses that still exude not just beer, tobacco, and Pine-Sol, but also a singular spirit of place.</p>
Esquire_19890701_0112_001_0028.xml
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31
31
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Mastercard International Inc.
[no value]
MasterCard International Inc.
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Esquire_19890701_0112_001_0029.xml
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32
32
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Austin Nichols Distilling Co.: Wild Turkey
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AUSTIN NICHOLS DISTILLING CO.
WILD TURKEY
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Esquire_19890701_0112_001_0030.xml
article
33
33,34
American Beat
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Herman Gollob’s Bar Mitzvah
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Bob Greene
On the morning of his bar mitzvah, Herman Gollob awakened at 4:30 A.M. He was understandably nervous, and he knew that he would be unable to fall asleep again. So he went into the bathroom and began to shave.
Esquire_19890701_0112_001_0031.xml
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35
35
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Ford
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Ford
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Esquire_19890701_0112_001_0032.xml
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36
36
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Heuer
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Heuer
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Esquire_19890701_0112_001_0033.xml
article
37
37,38,40
The Sporting Life
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Garvey Scores!
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Mike Lupica
<p>We were having lunch near the pool at the LaJolla Beach and Tennis Club on one of those southern California afternoons right out of the travel brochures. We were talking about Steve Garvey. Not long ago, Garvey was, for most people anyway, the all-American boy, age forty.</p>
Esquire_19890701_0112_001_0034.xml
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39
39
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Lands’ End, Inc.
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Lands’ End, Inc.
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Esquire_19890701_0112_001_0035.xml
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41
41,42,43,44
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Absolut, Carillon Importers, Ltd.
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Carillon Importers, Ltd.
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Esquire_19890701_0112_001_0036.xml
article
45
45,46
The Bing Report
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Is That Rouge, Son?
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Stanley Bing
I got a fright the other day. My son came out of his sister&rsquo;s room. He was, at that time, 2.6 years old, 2.6 feet tall. On his feet was an old pair of patent-leather pumps, size 8. On his bottom half, a diaper. Puffing around his neck, an ersatz ostrich boa, electric pink.
Esquire_19890701_0112_001_0037.xml
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46
46
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Royal Caribbean
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Royal Caribbean
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Esquire_19890701_0112_001_0038.xml
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47
47
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Cincinnati Microwave
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Cincinnati Microwave
PASSPORT
Cincinnati Microwave
ESCORT
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Esquire_19890701_0112_001_0039.xml
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48
48
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Fmg: Foltène
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FMG
Foltène
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Esquire_19890701_0112_001_0040.xml
article
49
49,50,51
Active Health
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Paging Dr. Right
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John Poppy
I&#39;ve gotten along all right with doctors without ever demanding much from them. For a sore throat or cracked vertebra, it seems enough to have a skilled mechanic, and I mean no disrespect by that. For longer-range issues, though, you want someone whose skills extend into inspiration and leadership.
Esquire_19890701_0112_001_0041.xml
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50
50,51
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Jack Purcells, Converse
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Esquire_19890701_0112_001_0042.xml
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52
52
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Mitsubishi Motors: Mitsubishi Montero
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Mitsubishi Motors
MITSUBISHI MONTERO
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Esquire_19890701_0112_001_0043.xml
article
53
53,54
Smart Money
THE INVESTOR
Art Goes to Wall Street
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Donald R. Katz
I once knew an old rich guy whose endless hallways were so densely papered with Impressionist canvases that he kept a Van Eyck in the powder room. He would drag visitors down his halls from Pissarro to Monet, cataloging his profit margin, canvas after canvas, until he was plainly giddy at discovering so late in life that he could actually grow money on a Park Avenue wall.
Esquire_19890701_0112_001_0044.xml
sidebar
54
54
Smart Money
FINANCIAL HOTLINE
A New Annuity
A New Annuity
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Variable annuities are clever things. You have a choice of different investments, your money compounds tax-free, and if you can wait until retirement to start collecting, you&rsquo;ll probably pay the deferred taxes at a lower rate. In the past, though, the theory was often more impressive than the company managers who were managing the funds.
Esquire_19890701_0112_001_0045.xml
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55
55,56,57
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Philip Morris Inc.: Merit
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Philip Morris Inc.
Merit
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Esquire_19890701_0112_001_0046.xml
article
58
58
Smart Money
THE BUSINESS TRAVELER
Six Wayports, No Waiting
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Glenn Eichler
Do you like visiting new places? New, out-of-the-way places? New, <em>really</em> out-of-the-way places? Good. Then you&rsquo;ll like way-ports. <em>Wayport</em> is the latest buzz word among those trying to do something about the nation&rsquo;s overcrowded airports.
Esquire_19890701_0112_001_0047.xml
sidebar
58
58
Smart Money
TRAVEL HOTLINE
New Hope for the Uninational
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Anyone with 495 pounds and a bank reference or two can now have a London office, thanks to a new St. James Court Hotel venture called the Chambers Business Club.&nbsp;
Esquire_19890701_0112_001_0048.xml
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59
59
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Hamilton Classics: the Cameron
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Hamilton Classics
THE CAMERON
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Esquire_19890701_0112_001_0049.xml
article
60
60
Smart Money
INSURANCE
Just Say, It’s Covered
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The insurance industry&rsquo;s new &ldquo;managed-care&rdquo; approach (HMOs, PPOs, and the like) has revolutionized the health-insurance business, but it hasn&rsquo;t changed health care all that much. If your gallbladder needs to come out, it comes out the same old way, only now you are likely to have less say about which doctor does the removing and how long you get to stay in the hospital afterward.
Esquire_19890701_0112_001_0050.xml
sidebar
60
60
Smart Money
FINANCIAL HOTLINE
Mouse Wars
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Not everyone cares for the mouse, the little plastic box that you have to push around your desk to move the cursor on your Macintosh. Several years ago the Kensington Company came up with the Turbomouse, which was really just a mouse on its back, its &ldquo;trackball&rdquo; exposed.
Esquire_19890701_0112_001_0051.xml
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61
61
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Spiegel: the Oxford Shirt
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Spiegel
The Oxford Shirt
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Esquire_19890701_0112_001_0052.xml
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62
62,63
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[no value]
Gm Corp.: Corvette
[no value]
GM Corp.
Corvette
[no value]
[no value]
Esquire_19890701_0112_001_0053.xml
article
64
64,65,66,67
Man Power
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A Meeting of Minds
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<p>Sven Birkerts, Essayist: Young man of letters, teacher of freshman expository writing at Harvard, master of the literary essay—a form as rare today as the personal letter. “For me, satisfaction lies in taking on a problem and worrying it into some sort of solution. The essay is the perfect form.”</p>
Esquire_19890701_0112_001_0054.xml
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68
68
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Puerto Rico
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PUERTO RICO
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[no value]
Esquire_19890701_0112_001_0055.xml
article
69
69,70,71,72,73,74,75,76
Memoir
Features
Winter of the Lion
A memoir of Irwin Shaw, the last of a breed
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[no value]
James Salter
<p>In my hand is a blue square of paper, the blue of Gauloises, and slowly I unfold it once more. I feel the excitement, still. The creases have acquired a memory; opening, they reveal the invitation: Can you meet me for a drink Relais bar Hotel Plaza Athenée Saturday evening seven p.m.?</p>
Esquire_19890701_0112_001_0056.xml
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77
77
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[no value]
The First Edition Library
[no value]
THE FIRST EDITION LIBRARY
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Esquire_19890701_0112_001_0057.xml
article
78
78,79
FEATURES
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Lemonade
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Raymond Carver
<p>When he came to my house months ago to measure my walls for bookcases, Jim Sears didn’t look like a man who’d lose his only child to the high waters of the Elwha River. He was bushy-haired, confident, cracking his knuckles, alive with energy, as we discussed tiers, and brackets, and this oak stain compared to that.</p>
Esquire_19890701_0112_001_0058.xml
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80
80,81
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[no value]
Mazda Motor of America, Inc.: Mazda Rx-7
[no value]
Mazda Motor of America, Inc.
Mazda RX-7
[no value]
[no value]
Esquire_19890701_0112_001_0059.xml
article
82
82,83,84,85,86,87,88,89
The Literary Life
Features
How the Other Half Writes
Okay, okay, they may not be Stendhal or Virginia Woolf. But hey, we’re not The Paris Review, either. Which isn’t to say they don’t worry about plot and characters, or lose sleep over, er, narrative momentum. They do-just like writers who don't make any money
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<p>Okay, okay, they may not be Stendhal or Virginia Woolf. But hey, we’re not <em>The Paris Review,</em> either. Which isn’t to say they don’t worry about plot and characters, or lose sleep over, er, narrative momentum. They do—just like writers who <em>don't</em> make any money</p>
Esquire_19890701_0112_001_0060.xml
article
90
90,91
Survey
Features
Read Any Bad Books Lately?
A literary guide to unliterary pleasures
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[no value]
Lisa Shea
<p>Which writer of popular fiction do you most enjoy reading?</p>
Esquire_19890701_0112_001_0061.xml
article
92
92,93
Scandal
Features
Oh My God, What’s This?
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<p>Once every so often a thing so appallingly <em>ugly</em> appears that one is forced to turn and face it, for evil takes strength in concealment. Rumors of the existence of the despicable object shown here first circulated throughout California, where it was said that the New York publishing establishment used the shameful fame tree to determine authors’ advances, advertising and publicity budgets, and the recipients of grants and prizes.</p>
Esquire_19890701_0112_001_0062.xml
article
94
94,95,96,97,98,100,101,102,103
FICTION
[no value]
Sweetheart of the Song Tra Bong
Sometimes a girl has to choose between marriage and a nice little jungle war
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[no value]
Tim O’Brien
<p>Vietnam was full of strange stories, some improbable, some well beyond that, but the stories that will last forever are those that swirl back and forth across the border between bedlam and trivia, the mad and the mundane. This one keeps returning to me.</p>
Esquire_19890701_0112_001_0063.xml
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99
99
[no value]
[no value]
Cambridge Soundworks, Inc.
[no value]
Cambridge SoundWorks, Inc.
[no value]
[no value]
[no value]
Esquire_19890701_0112_001_0064.xml
advertisement
100A
100A,100B
[no value]
[no value]
Choice, Visa
[no value]
[no value]
CHOICE
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[no value]
Esquire_19890701_0112_001_0065.xml
article
104
104,105,106,107,108,111,114
Essay
Features
The Writers of Wrong
A novelist carves the critics
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[no value]
Jay McInerney
<p>You'd think they would be embarrassed after a while, these guardians of the culture, these anglophiles in their tweed gatekeeper’s outfits, flailing their canes in the dark, whacking the shit out of a laurel bush where they thought they spotted a suspicious character—some snot-nosed kid in black leather or Italian linen trying to climb over the wall surrounding the American Literature Campus.</p>
Esquire_19890701_0112_001_0066.xml
advertisement
112
112,113
[no value]
[no value]
Beef Industry Council
[no value]
Beef Industry Council
[no value]
[no value]
[no value]
Esquire_19890701_0112_001_0067.xml
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115
115
[no value]
[no value]
Advertisement: Mondo Di Marcd
[no value]
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MONDO di Marcd
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[no value]
Esquire_19890701_0112_001_0068.xml
advertisement
116
116
[no value]
[no value]
The Hearst Corporation
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19890701_0112_001_0069.xml
article
117
117,118,119
The Summer Reader
Secret Sins
Yellow Stars of Utah
[no value]
[no value]
[no value]
Walter Kirn
<p>Elder Johannsen became our bishop when Elder Rivers, our old bishop, left. For weeks and weeks, no one knew where Elder Rivers had gone, or why he’d gone. He’d simply disappeared. Soon, nasty rumors began to spread, and finally they got so bad that my father, the ward treasurer, had to stand up at a Testimony Sunday and calm down the congregation.</p>
Esquire_19890701_0112_001_0070.xml
article
120
120,121,122
The Summer Reader
Blood Relations
The Rain Barrel
[no value]
[no value]
[no value]
Jim Nichols
<p>In the spring, I always made my way down the stairway to the dark cellar of my father’s empty house, and turned on the naked bulb above the workbench where Dad’s tools hung gathering dust on the pegboard. It was very dim in the cellar even during the daytime, because there were no windows in the rock foundation of the old place.</p>
Esquire_19890701_0112_001_0071.xml
article
122
122,123
The Summer Reader
Surreal Life
The Size of Love
[no value]
[no value]
[no value]
Mark Leyner
<p>I finally lost my patience and shrieked: Get out, get out all of you! My little bedroom was filled with pilgrims, militants, hostages, clerics, extremists, dissidents, mediators, ideologues, pragmatists, and militiamen. If you’re all not out of here in ten minutes, I’ll have a light-infantry unit equipped with armored personnel carriers and artillery in here so fast it’ll make your heads spin.</p>
Esquire_19890701_0112_001_0072.xml
article
123
123,124,126
The Summer Reader
Mortal Lessons
The Proximity
[no value]
[no value]
[no value]
Robert Boswell
<p>Edward Dyjak, twenty and in a brothel in Tegucigalpa, Honduras, faces Anna Ontoveras, who has been given the title of Matron of the Keys, although she is fourteen and a virgin, the daughter of one of the prostitutes. She slouches behind a little wooden counter, chewing gum, pocket radio pressed to her ear.</p>
Esquire_19890701_0112_001_0073.xml
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125
125
[no value]
[no value]
Upjohn: Progaine Shampoo
[no value]
Upjohn
Progaine Shampoo
[no value]
[no value]
Esquire_19890701_0112_001_0074.xml
advertisement
126
126
[no value]
[no value]
Sandals
[no value]
Sandals
[no value]
[no value]
[no value]
Esquire_19890701_0112_001_0075.xml
advertisement
126
126
[no value]
[no value]
The Hearst Corp.
[no value]
The Hearst Corp.
[no value]
[no value]
[no value]
Esquire_19890701_0112_001_0076.xml
advertisement
127
127
[no value]
[no value]
Nordictrack
[no value]
NordicTrack
[no value]
[no value]
[no value]
Esquire_19890701_0112_001_0077.xml
article
128
128,129,130,131,132,133,134,135
Fashion
[no value]
New Suede Hues
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19890701_0112_001_0078.xml
article
136
136
Credits
[no value]
Credits
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19890701_0112_001_0079.xml
advertisement
136
136
[no value]
[no value]
H.m. Specialties
[no value]
H.M. SPECIALTIES
[no value]
[no value]
[no value]
Esquire_19890701_0112_001_0080.xml
advertisement
137
137
[no value]
[no value]
The Magazine Publishers of America
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19890701_0112_001_0081.xml
article
138
138
Adversaria
[no value]
Fireworks by Brent Scowcroft
[no value]
[no value]
[no value]
Steve Brodner
[no value]
Esquire_19890701_0112_001_0082.xml
advertisement
139
139
[no value]
[no value]
"White Label," Shenley Imports
[no value]
[no value]
"White Label"
[no value]
[no value]
Esquire_19890701_0112_001_0083.xml
advertisement
140
140
[no value]
[no value]
Philip Morris Inc.: Marlboro
[no value]
Philip Morris Inc.
Marlboro
[no value]
[no value]
Esquire_19890701_0112_001_0084.xml