Issue: 19810101

Thursday, January 1, 1981
January
1
True
95
Thursday, July 2, 2015
5/10/2018 12:34:58 PM

Articles
cover
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0_1
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Esquire
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Esquire_19810101_0095_001_0001.xml
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0_2
0_2,1
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Marlboro
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Marlboro Red
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Longhorn 100's
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Esquire_19810101_0095_001_0002.xml
tableOfContents
2
2
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Esquire
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Esquire_19810101_0095_001_0003.xml
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3
3
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Pioneer
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PIONEER
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Esquire_19810101_0095_001_0004.xml
masthead
4
4
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Esquire
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Esquire_19810101_0095_001_0005.xml
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4
4
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Saga Fox
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SAGA FOX
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Esquire_19810101_0095_001_0006.xml
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5
5
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Nissan
[no value]
NISSAN
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Esquire_19810101_0095_001_0007.xml
article
6
6
Backstage with Esquire
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A Dubious History
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Phillip Moffitt
<p>AS THE first year of the Eighties draws to an end, Esquire is pleased to announce its twentieth annual Dubious Achievement Awards (page 21), for all those who in 1980 went to such great lengths to accomplish so little.</p>
Esquire_19810101_0095_001_0008.xml
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7
7
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Desmond & Duff, Ltd.
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Desmond & Duff, Ltd.
[no value]
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Esquire_19810101_0095_001_0009.xml
advertisement
8
8
[no value]
[no value]
Watkins Engineering. Inc.: Infinity
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Watkins Engineering. Inc.
Infinity
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Esquire_19810101_0095_001_0010.xml
article
9
9
LETTERS
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The Sound and the Fury
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I CRIED for hours after I read Laurence Shames&rsquo;s article on John Lennon (&ldquo;John Lennon, Where Are You?, &rdquo; November). Is this really where the searching prophet of the last two decades has found his long-sought truth&mdash;in social nihilism? Is this bourgeois character the same libertarian soul who screamed, &ldquo;Power to the people&rdquo;?
Esquire_19810101_0095_001_0011.xml
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10
10
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Jvc
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JVC
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Esquire_19810101_0095_001_0012.xml
article
11
11,12
MEDIA
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"Holy Mack'el!"
Amos 'n' Andy videotapes are hot items on the nostalgia market
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JAMES WOLCOTT
AFTER WRITING a TV column for a disreputable Manhattan weekly for nearly five years, I decided to kiss amateurism goodbye and Get Professional: so I ordered a video-cassette recorder. With a VCR, I could not only tape programs and stock up on some of the finest films of recent years&mdash;films like Nurses Without Shame and Mogutu: The Fungus That Refused to Die&mdash;but collect tapes from television&rsquo;s so-called Golden Age.
Esquire_19810101_0095_001_0013.xml
article
12
12,21,22,23,24,26,28,30,31
FEATURES
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Dubious Achievement Awards for 1980
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<p>HELP! It was a year like any other, only worse. On the political and weather fronts, the nation—part of which was knee-deep in volcanic dust and the rest of which suffered an extended drought—staggered through a presidential campaign that left everyone a loser.</p>
Esquire_19810101_0095_001_0014.xml
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13
13
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General Motors
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General Motors
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Esquire_19810101_0095_001_0015.xml
article
14
14,15
ETHICS
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A Yearning for Standards
Readers report in from the ethical battlefields
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HARRY STEIN
IN NOVEMBER 1979, a bit more than two months after the first appearance of this column, I received from a reader in San Francisco a letter responding to my comments on ethnic humor. &ldquo;Most people,&rdquo; he wrote, &ldquo;think the word prejudice means &lsquo;to prejudge, to judge before the fact.&rsquo;&nbsp;&rdquo;
Esquire_19810101_0095_001_0016.xml
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15
15
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Wolfschmidt: Genuine Vodka
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Wolfschmidt
Genuine Vodka
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Esquire_19810101_0095_001_0017.xml
article
16
16,17
UNCONVENTIONAL WISDOM
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Million-Dollar Wands
The trouble is, somebody pays for this magic. Us
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ADAM SMITH
<p>I HAVE BEEN thinking about wands—corporate magic wands that can create a million dollars for some lucky, well-placed person—and about what the implications of this particular magic are for all of us. Consider what happened in the city of Omaha when various bidders for the local cable-television franchise arrived in force this year.</p>
Esquire_19810101_0095_001_0018.xml
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17
17
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Sperry Top-sider
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SPERRY TOP-SIDER
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Esquire_19810101_0095_001_0019.xml
article
18
18,19
AMERICAN BEAT
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A Matter of Time
Before looking back for the first girl you loved, consider what would happen if you found her
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BOB GREENE
PROBABLY EVERY MAN has fantasized about it. That didn&rsquo;t make it any easier to do. I held the telephone to my ear, but I couldn&rsquo;t make myself punch the buttons. During Vietnam, when I was a college kid on summer vacation breaking in as a newspaper reporter, I would often be ordered to call the families of casualties and get information on the sons they had just learned they&rsquo;d lost.
Esquire_19810101_0095_001_0020.xml
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19
19
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Tdk
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TDK
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Esquire_19810101_0095_001_0021.xml
advertisement
20
20
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Panasonic
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Panasonic
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Esquire_19810101_0095_001_0022.xml
advertisement
25
25
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R. J. Reynolds Tobacco Company: Camel
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R. J. REYNOLDS TOBACCO COMPANY
CAMEL
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Esquire_19810101_0095_001_0023.xml
advertisement
27
27
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Selectavision
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SelectaVision
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Esquire_19810101_0095_001_0024.xml
advertisement
29
29
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Jensen Sound Laboratories
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JENSEN SOUND LABORATORIES
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Esquire_19810101_0095_001_0025.xml
article
32
32,33,34,35,36,37,38,39
FEATURES
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The Boys in the Pits
AT CHICAGO’S MERC and Board of Trade, the young commodities traders endure daily bedlam and heart-stopping swings of fortune. They develop ulcers, bad backs, nervous tics. They know they will get “blown out,” take “heavy hits,” or go “in the dinger.” They wouldn’t have it any other way
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DONALD R. KATZ
<p>Early in the morning, Harry Grace hobbled painfully across the floor of the Chicago Mercantile Exchange toward the charts on the east wall of the temple of free enterprise. He pressed his spasmodic lower back as he pointed to a thin black line that documented two things: the recent vicissitudes in the price of the $1-million lots of U.S. Treasury bill futures that Harry trades, and the recent history of Harry’s personal health and well-being.</p>
Esquire_19810101_0095_001_0026.xml
article
40
40,41,42,43,45,46
HOLLYWOOD
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"I Am the Malevolent WASP"
Walken, who identifies strongly with the brooding loners he has played on screen. His convincing performance as a shell-shocked soldier in The Deer Hunter won him an Oscar. Soon he’ll appear as the star of The Dogs of War
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SCOT HALLER
<p>It is six-thirty in the morning in Belize City—too late for the bar and too early for the set. From the hotel balcony, facing the Caribbean on this cloudless, clammy day, you can see sailboats out on the water and, beyond them, steamers inching out onto the horizon.</p>
Esquire_19810101_0095_001_0027.xml
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44
44
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The Buckingham Corp.
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THE BUCKINGHAM CORP.
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Esquire_19810101_0095_001_0028.xml
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47
47
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Quality Paperback Book Club, Inc.
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Esquire_19810101_0095_001_0029.xml
article
48
48,49,50,51
Fashion
FEATURES
Worldly Wanderings
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Vincent Boucher
<p>You’ve already begun to long for spring; maybe you’re even chasing the sun to a tropical paradise. Here’s a sophisticated and spirited sampling of clothes to see you on your way.</p>
Esquire_19810101_0095_001_0030.xml
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52
52,53
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Polaroid SX-70 Sonar Land
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Esquire_19810101_0095_001_0031.xml
article
54
54,55,56,57
FEATURES
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Hotel Dining’s New Golden Age
RESCUING PALATES FROM THE ONSLAUGHT OF FAST FOOD, THE GRAND DINING HALLS OFFER CLASSIC CUISINE, FORMAL SERVICE, AND THE GRANDEUR OF AN EARLIER ERA
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John Mariani
THEY USED TO call them dining rooms. In the great hotel restaurants, one went down to dinner or one moved from the bar to the dining room, where an impeccably dressed ma&icirc;tre d&rsquo;h&ocirc;tel already knew one&rsquo;s name from the guest ledger. The chandeliers were crystal, the linen soft, and the china crested.
Esquire_19810101_0095_001_0032.xml
article
58
58,59,60,61,62,63,64,65,66,67,68
FEATURES
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The Ripper
All right now, lads, which one of you is it?
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GUY MARTIN
He is gypsy stock, short and broad with a shovel face and curly brown hair, limestone-blue eyes. He is fifteen or sixteen pints into his afternoon at the Colony Club. It is a two-room West Indian spot where black and white ponces shoot pool in reggae time while their girls work the crowd.
Esquire_19810101_0095_001_0033.xml
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69
69
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Esquire
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Esquire_19810101_0095_001_0034.xml
article
70
70,71,72
FEATURES
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The Captain Is a Lady
The captain stands six feet tall and is forthright, aggressive, and hard-nosed. The captain once commanded the one hundred twenty cadets of Company E-l at West Point. The captain, says the Pentagon, may someday become a five-star general. That would be a first, because
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FRANK ROSE
<p>NANCY FREEBAIRN IS nobody's pinup. She wears her golden-blond hair in a sensible Prince Valiant cut and keeps her smart green uniform neatly pressed and starched at all times. Her office smells of expensive perfume, but on her face there are only the basics of makeup—a little powder, lip gloss, some eye shadow.</p>
Esquire_19810101_0095_001_0035.xml
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73
73
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Original Master Recording, Mobile Fidelity Sound Lab
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Esquire_19810101_0095_001_0036.xml
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74
74
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Council for Financial Aid to Education, Inc.
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Council for Financial Aid to Education, Inc.
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Esquire_19810101_0095_001_0037.xml
article
75
75,76,77,78,79,82,83
FEATURES
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Arnaud de Borchgrave: The Last Foreign Correspondent
In thirty-three years, he covered seventeen wars and more than eighty countries. He traded gossip with Anwar Sadat, sipped tea with Pham Van Dong, and was a houseguest of King Hussein’s. In a job that requires bluff and bravado, he has outrun the best of them. But sooner or later even the master has to come in from the cold
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ROBERT SAM ANSON
<p>THE YOUNG RUSSIAN looked edgy. Nervously, he swung up the black barrel of the Kalashnikov and, in one fluid motion, activated the firing mechanism. Kneeling in the snow in front of the Russian, his hands raised high over his head, the American correspondent sucked in his breath and tensed his body, waiting for the searing impact of the full banana clip.</p>
Esquire_19810101_0095_001_0038.xml
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80
80,81
[no value]
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R. J. Reynolds Tobacco Co.: Winston
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R. J. REYNOLDS TOBACCO CO.
Winston
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Esquire_19810101_0095_001_0039.xml
advertisement
83
83
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The Dines Letter
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The Dines Letter
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Esquire_19810101_0095_001_0040.xml
article
84
84,85,86
FEATURES
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Esquire Goes on a Date with Charlene Gehm
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<p>FLASHBACK: A YOUNG MAN NEWLY graduated from college comes to New York for a weekend. He books himself a room at student rates at the Biltmore Hotel, then sets out on foot to see what he might, like, you know, experience. At eleven that evening he finds himself at the end of the bar in a cheerful saloon across from sparkling Lincoln Center.</p>
Esquire_19810101_0095_001_0041.xml
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87
87
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National Trust
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National Trust
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Esquire_19810101_0095_001_0042.xml
article
88
88,89,91
FEATURES
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California Pops Its Cork
TOAST THE NEW YEAR with America’s finest champagne
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ANITA LECLERC
THE NEW YEAR&rsquo;S EVE PARTY IS OVER. YOU AND A SEXY LADY ARE THE LAST OF THE REVELERS. Confetti and bits of tattered streamers lie about the room, reminders of the evening that is slowly giving way to the morning of another year. To ease the way there, pop the cork and go for broke with another bottle of good champagne.
Esquire_19810101_0095_001_0043.xml
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90
90
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Gm
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GM
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Esquire_19810101_0095_001_0044.xml
article
92
92,93,94,95,96
Fiction
FEATURES
Shopgirls
The pretty girls behind the counters want to know, Can you be helped or are you just looking
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FREDERICK BARTHELME
<p>YOU WATCH THE PRETTY SALESGIRL SLIDE A BOX OF Haiston soap onto a low shelf, watch her braid slip off her shoulder, watch like an adolescent as the vent at the neck of her blouse opens slightly—she is twenty, maybe twenty-two, tan, and greatly freckled; she wears a dark-blue V neck blouse without a collar, and her skirt is white cotton, calf-length, slit up the right side to a point just beneath her thigh.</p>
Esquire_19810101_0095_001_0045.xml
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96
96
[no value]
[no value]
Sound Guard Corp.
[no value]
Sound Guard Corp.
[no value]
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Esquire_19810101_0095_001_0046.xml
article
97
97,98
OUTDOORS
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Flights of Fancy
The fabled bush pilots of the Northwest wilderness have tales of their own to tell
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GEOFFREY NORMAN
THE PLANE I would be flying sat up on aluminum floats that allowed it to take off and land on water. Since there is water all over the Yukon during the warm months of the year, we would never be far from a landing strip&mdash;and that was some comfort. I don&rsquo;t usually need comfort when I&rsquo;m flying, but twenty-four hours earlier a plane just like the one I was waiting for had routinely taken off from this lake and had lost power soon after it was airborne.
Esquire_19810101_0095_001_0047.xml
article
99
99,100
HIGH LIFE
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La Diva Maria
In the soap opera of Callas’s life, there were many villains—including the star
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TAKI
THE FIRST TIME I saw Maria Callas, in the late Fifties, she was at the height of her career. I was about eighteen at the time, and my parents had dragged me to some Greek function at the Plaza hotel in New York. We were sitting around a table filled with Greek ship-owners&mdash;and with their mostly fat and ugly wives&mdash;when in swept Callas like a queen.
Esquire_19810101_0095_001_0048.xml
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100
100
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Advertisement
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Esquire_19810101_0095_001_0049.xml
advertisement
100
100
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Center for Degree Studies
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CENTER FOR DEGREE STUDIES
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Esquire_19810101_0095_001_0050.xml
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100
100
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Sierra Club
[no value]
Sierra Club
[no value]
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Esquire_19810101_0095_001_0051.xml
article
101
101,102,103
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The Esquirer
Early warnings, offhand comments, gratuitous advice
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John Harris
Byron Dobell
Phil Patton
Marilyn Johnson
<p>YOU SHOULD come by and see my place. It’s really something. It’s really neat. You enter through this door. (Each apartment in my building has its own private door.) It swings on silent hinges and lets you right into my apartment, which has three rooms and a bathroom.</p>
Esquire_19810101_0095_001_0052.xml
article
104
104
MOVIE CLASSICS
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The Awful Truth
In which a fox terrier brings Grant and Dunne together
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EDWARD SOREL
DIRECTED BY Leo McCarey, this 1937 screwball comedy has a monumentally trivial plot: Jerry (Cary Grant) and Lucy (Irene Dunne) decide to get a divorce, but neither can face life without Mr. Smith, their fox terrier. (They had married to resolve ownership of the dog, which they had spotted simultaneously in a pet-shop window.)
Esquire_19810101_0095_001_0053.xml
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105
105
[no value]
[no value]
Philip Morris Inc.: Merit
[no value]
Philip Morris Inc.
MERIT
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[no value]
Esquire_19810101_0095_001_0054.xml
advertisement
106
106
[no value]
[no value]
Porsche + Audi: Porsche 928
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PORSCHE + AUDI
Porsche 928
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[no value]
Esquire_19810101_0095_001_0055.xml