Issue: 19800201

Friday, February 1, 1980
February
2
True
93
Saturday, June 20, 2015
5/10/2018 12:36:59 PM

Articles
cover
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0_1
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Esquire
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Esquire_19800201_0093_002_0001.xml
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0_2
0_2
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Seagram Distillers Company
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SEAGRAM DISTILLERS COMPANY
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Esquire_19800201_0093_002_0002.xml
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1
1
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The Literary Guild
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The Literary Guild
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Esquire_19800201_0093_002_0003.xml
tableOfContents
2
2
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Esquire
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Esquire_19800201_0093_002_0004.xml
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3
3
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Pioneer Electronics Corp.
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Pioneer Electronics Corp.
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Esquire_19800201_0093_002_0005.xml
masthead
4
4
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Esquire
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Esquire_19800201_0093_002_0006.xml
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4
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Advertisement
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Esquire_19800201_0093_002_0007.xml
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4
4
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Britches of Georgetowne
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Britches of Georgetowne
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Esquire_19800201_0093_002_0008.xml
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4
4
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Esquire Subscriber Service
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Esquire Subscriber Service
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Esquire_19800201_0093_002_0009.xml
article
5
5
Backstage with Esquire
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In and Out of Sync
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<p>Three years ago Esquire published an excerpt from Loose Change, Sara Davidson’s chronicle of life in the Sixties and early Seventies based on her own experience and that of two women she had known at the University of California at Berkeley.</p>
Esquire_19800201_0093_002_0010.xml
article
5
5
Letters
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The Sound and the Fury
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Tim O’Brien has written the most provocative and, in my opinion, the most accurate piece I have read regarding Vietnam veterans (“The Violent Vet,” December). Practically all of my friends and acquaintances who, like me, served in Vietnam have managed to do well since they’ve been back.
Esquire_19800201_0093_002_0011.xml
article
6
6
Politics
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Too Many Laws
We are all trapped in a web of unworkable, unenforceable laws
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Richard Reeves
&ldquo;Look, he was a fugitive arrested seven times,&rdquo; I said. &ldquo;He was in violation of probation during most of a six-year period, but he didn&rsquo;t spend more than a few months in jail until he was arrested for treason. Treason, for Chrissakes! What kind of justice system is that?&rdquo;
Esquire_19800201_0093_002_0012.xml
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7
7
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Pontiac, GM
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Esquire_19800201_0093_002_0013.xml
article
8
8,9
Ethics
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The Big A
Like to sneak around, tell lies, feel guilty? Try adultery
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Harry Stein
A bunch of us guys were sitting around one night, like refugees from a L&ouml;wenbr&auml;u commercial, talking about&mdash;what else?&mdash;women. We liked &rsquo;em, liked &rsquo;em a whole lot. Couldn&rsquo;t get enough of &rsquo;em, in fact. But then one of the guys got a kind of twisted look on his face, and he said that a few weeks earlier he&rsquo;d had a chance to start something with someone very special, but he hadn&rsquo;t done it.
Esquire_19800201_0093_002_0014.xml
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9
9
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Chateau Creek
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Chateau Creek
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Esquire_19800201_0093_002_0015.xml
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9
9
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Britches of Georgetowne
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Britches of Georgetowne
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Esquire_19800201_0093_002_0016.xml
article
10
10,12
Unconventional Wisdom
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Mind, Body, and Laughter
Can a change of attitude cure dread diseases? Check it out
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Adam Smith
<p>Norman Cousins, former owner and editor of the Saturday Review, well-known man of causes, had never told his own medical story when I talked to him about it five years ago. Such reticence was not characteristic of Norman, and what happened to him after the telling of his story reveals something of what is going on in people’s attitudes toward the relationship of mind and body.</p>
Esquire_19800201_0093_002_0017.xml
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11
11
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New York Life Insurance Company
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New York Life Insurance Company
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Esquire_19800201_0093_002_0018.xml
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13
13
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Merrill Lynch
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Merrill Lynch
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Esquire_19800201_0093_002_0019.xml
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14
14
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Seagram Distillers Co.
[no value]
Seagram Distillers Co.
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Esquire_19800201_0093_002_0020.xml
article
15
15,16,17,18,19,20,21,22,23,24
FEATURES
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Rolling Into the Eighties
Wheeling and dealing its way into the new decade, the Sixties generation is still dodging the problems of being grown-up
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SARA DAVIDSON
<p>“Who is the rich man?” asks the Talmud. The question has never seemed more relevant. The answer of the sages is: “He who is satisfied with what he has.”</p>
Esquire_19800201_0093_002_0021.xml
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25
25
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Advertisement: Marlboro
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Marlboro
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Esquire_19800201_0093_002_0022.xml
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26
26,27
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Mexican Government Tourist Office
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MEXICAN GOVERNMENT TOURIST OFFICE
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Esquire_19800201_0093_002_0023.xml
article
28
28,29,30,32,37,38,40
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The War of the Razors
Your beard grows 5½ inches a year, or 27½ feet in a lifetime. Corporate giants, their disposable blades sharpened and drawn, fight for the right to remove it
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CHRIS WELLES
&ldquo;LOOK AT THIS EDGE,&rdquo; SAID OSCAR Levine. &ldquo;Look at the peaks and valleys. In terms of cutting beard fibers, it&rsquo;s like the Rocky Mountains.&rdquo; Levine is a physical chemist in the research division of The Gillette Company&rsquo;s sprawling &ldquo;World Shaving Headquarters&rdquo; in South Boston.
Esquire_19800201_0093_002_0024.xml
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31
31
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GM
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Esquire_19800201_0093_002_0025.xml
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33
33,34,35,36
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Scout, International Harvester
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INTERNATIONAL HARVESTER
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Esquire_19800201_0093_002_0026.xml
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39
39
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Jaguar Rover Triumph Inc.
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Jaguar Rover Triumph Inc.
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Esquire_19800201_0093_002_0027.xml
article
41
41
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My Shaving Secrets
If you tear out this page and paste it on your bathroom mirror, you won’t have to look at your face
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BYRON DOBELL
AN OLD PROFESSOR OF MINE ONCE SAID, &ldquo;DOBELL, IF you&rsquo;re going to write about a beard, bring on the beard.&rdquo; On a scale of one to ten (ten being barbed wire), mine is a moderate but manly six. Although now salted with gray, it still exhibits the same lustrous chestnut hue as on the day it first appeared, to the wonderment and horror of my twelve-year-old school chums.
Esquire_19800201_0093_002_0028.xml
article
42
42,43,44,45,46,51,52,56
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Out of the Rough and Into the Slammer
WANT TO KNOW HOW TO PLAY PRO GOLF AND ROB BANKS AT THE SAMETIME? RICK MEISSNER OF THE FAMOUS FEDERAL CORRECTIONAL INSTITUTION IN DANBURY, CONNECTICUT, WILL BE HAPPY TO TELL YOU
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KATHLEEN MAXA
THE HARDEST PART was dyeing his sun-streaked hair Clairol midnight black. He splattered globs of hair color all over the bathroom, and as he squeezed a thin white strip of glue onto the fake moustache, he noticed with irritation that the purplish-black dye had stained his fingernails.
Esquire_19800201_0093_002_0029.xml
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47
47
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Ontario Canada
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Ontario Canada
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Esquire_19800201_0093_002_0030.xml
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48
48,49
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BMW of North America, Inc.
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BMW of North America, Inc.
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Esquire_19800201_0093_002_0031.xml
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50
50
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Advertisement: Old Bushmills
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Old Bushmills
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Esquire_19800201_0093_002_0032.xml
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53
53
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Advertisement: Benson & Hedges
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Benson & Hedges
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Esquire_19800201_0093_002_0033.xml
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54
54,55
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Sony Audio
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SONY AUDIO
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Esquire_19800201_0093_002_0034.xml
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57
57
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Advertisement: Esquire Magazine
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Esquire Magazine
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Esquire_19800201_0093_002_0035.xml
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58
58,59
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Quasar Company
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Quasar Company
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Esquire_19800201_0093_002_0036.xml
article
60
60,61,62,64,66,67,68,69
Fiction
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Climbing
MICHAEL HATED THE RICH AND FAMOUS PEOPLE (THOSE PHONIES!) THAT HIS BROTHER SNIFFED UP TO. UNTIL HE GOT A SNIFF OF THEM HIMSELF
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JAMES KAPLAN
IT WAS A GRAY, SWELTERING FRIDAY AFTERNOON IN EARLY OCTOBER,THE KIND OF INDIAN SUMMER DAY THAT CATCHES MANHATTAN UNAWARES, LONG PAST THE LAZY GRACE IT SO CAREFULLY CONTRIVES FOR SUMMER. The restaurants had pulled in their outdoor tables three weeks before.
Esquire_19800201_0093_002_0037.xml
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63
63
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Advertisement: More, R. J. Reynolds Tobacco Co.
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More
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Esquire_19800201_0093_002_0038.xml
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64
64
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El Presidente Chapultepec
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EL PRESIDENTE CHAPULTEPEC
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Esquire_19800201_0093_002_0039.xml
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65
65
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Advertisement: Outside
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Outside
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Esquire_19800201_0093_002_0040.xml
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67
67
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Jack Daniel Distillery: Tennessee Whiskey
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Jack Daniel Distillery
Tennessee Whiskey
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Esquire_19800201_0093_002_0041.xml
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70
70,71
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R. J. Reynolds Tobacco Co.: Camel Lights
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R. J. REYNOLDS TOBACCO CO.
Camel Lights
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Esquire_19800201_0093_002_0042.xml
article
72
72,73,74,75,76,77
Fashion
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Pajama Drama
In The Last Romantic Lover, Dayle Haddon searched for the perfect man. Here she models the perfect man’s perfect bedroom fashions
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David Epstein
Ten years ago everybody did it in the nude. Or even in their underwear. But today’s approach, a bit more civilized, includes robes, pajamas, and even designer sheets. We’re talking about what goes on in the bedroom, of course. Our concern here is with lounging and sleeping, although it is sometimes difficult to separate these activities from those that are more passionate.
Esquire_19800201_0093_002_0043.xml
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78
78
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General Motors
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General Motors
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Esquire_19800201_0093_002_0044.xml
article
79
79,80,81,85,86
HOLLYWOOD
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Sam Shepard: Yes, Yes, Yes
A rising chorus of approval is greeting the plays of Sam Shepard, who writes of quintessential American characters in the idioms of rock, sci fi, dope, and the wild West. He’s the hottest young playwright around
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MICHAEL VERMEULEN
<p>THE MAGIC THEATRE IS HOUSED IN A LONG YELLOW BUILDING AT FORT MASON, AN OLD ARMY BASE HARD BY THE SAN FRANCISCO BAY. OUTSIDE, SAILBOATS BOB IN THE EXQUISITE BLUE WATER, INTERRUPTING THE REFLECTION OF THE AFTERNOON SUN AND MAKING THE LIGHT POP LIKE FLASHBULBS IN THE EYES OF THOSE WHO DRIVE THROUGH THE FORT’S GATE.</p>
Esquire_19800201_0093_002_0045.xml
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82
82,83
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R. J. Reynolds Tobacco Co.: Winston
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R. J. Reynolds Tobacco Co.
Winston
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Esquire_19800201_0093_002_0046.xml
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84
84
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Ford
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FORD
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Esquire_19800201_0093_002_0047.xml
article
87
87,88
Books
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Human Rex
Atwood on the Extinction of Man
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Timothy Foote
Canada is a vast tract of land, much afflicted by snow and a burning sense of cultural inferiority. Larger than the whole United States but with only a few more people than the state of California, Canada is rich in history, parliamentary tradition, and an array of natural resources.
Esquire_19800201_0093_002_0048.xml
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88
88
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Consumer Information Center
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Consumer Information Center
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Esquire_19800201_0093_002_0049.xml
article
89
89,90
Personal Finance
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Two for the Money
Ideas that have made a bundle by saving you big bucks
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William Flanagan
On May 1, 1980, Chuck Schwab, forty-two, will hoist a glass in his offices in San Francisco and toast the world&rsquo;s largest brokerage firm, Merrill Lynch. The firm has made Schwab a millionaire over the past few years. Not because of the stocks it sold him, mind you, but because of the stocks it did not sell him or any of the 70,000 clients who currently buy their stocks through Charles Schwab &amp; Co., which claims to be the largest discount stockbrokerage in America.
Esquire_19800201_0093_002_0050.xml
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90
90
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Male Man Ltd.
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MALE MAN Ltd.
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Esquire_19800201_0093_002_0051.xml
article
91
91,92,93
Outdoors
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The Supreme Woodsman
This archetypal American is mostly bunk. Meet the real thing
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Geoffrey Norman
When I came out of my driveway, I saw a truck that I recognized parked on the side of the road with three or four men standing around it, looking into the bed. The truck belonged to a local plumber who is also a friend and the finest woodsman around this area.
Esquire_19800201_0093_002_0052.xml
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92
92
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American Numismatics Corp.
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AMERICAN NUMISMATICS CORP.
[no value]
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Esquire_19800201_0093_002_0053.xml
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92
92
[no value]
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W.l. Martin
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W.L. Martin
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Esquire_19800201_0093_002_0054.xml
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93
93
[no value]
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B&W T. Co.: Rich Lights
[no value]
B&W T. Co.
Rich Lights
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Esquire_19800201_0093_002_0055.xml
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94
94
[no value]
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American Express
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Bill Contos
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Esquire_19800201_0093_002_0056.xml
article
95
95
High Life
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Lunch in the Alps
For ambitious social climbers, the peak is the Eagle Ski Club
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Taki
The sine qua non among snobs who ski is membership in an exclusive lunch club in the Swiss Alps, namely the Eagle Ski Club, in Gstaad. A small, picturesque village, Gstaad was once renowned as the mecca of the old rich and of royalty. After World War II, however, when royals began acting like stockbrokers and people rich in cash and poor in ancestry began outnumbering the old guard, a few brave souls decided to do something to protect themselves&mdash;at lunch, anyhow, that being the only meal separating the peons from the aristos.
Esquire_19800201_0093_002_0057.xml
article
96
96
Movie Classics
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It Happened One Night
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Edward Sorel
<p>It’s the 1934 movie that treated courtship as a crazy adventure and spawned a delightful cycle of screwball comedies. It’s the movie with Claudette Colbert as a madcap heiress (they seemed to be all over the place in the Thirties) and Clark Gable as an out-of-work newspaperman.</p>
Esquire_19800201_0093_002_0058.xml
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97
97
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Cadillac
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Cadillac
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[no value]
Esquire_19800201_0093_002_0059.xml
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98
98
[no value]
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Advertisement: Vantage
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Vantage
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Esquire_19800201_0093_002_0060.xml