Issue: 19790327

Tuesday, March 27, 1979
March 27,
6
True
91
Wednesday, September 9, 2015
5/10/2018 12:39:36 PM

Articles
cover
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Esquire
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Esquire_19790327_0091_006_0001.xml
advertisement
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0_2
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Nissan Datsun
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NISSAN
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Esquire_19790327_0091_006_0002.xml
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1
1
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U.s. Pioneer Electronics Corp.
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U.S. Pioneer Electronics Corp.
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Esquire_19790327_0091_006_0003.xml
advertisement
2
2
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Burlington Industries
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Burlington Industries
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Esquire_19790327_0091_006_0004.xml
tableOfContents
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3
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Contents
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Esquire_19790327_0091_006_0005.xml
masthead
3
3,4
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Esquire
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Esquire_19790327_0091_006_0006.xml
advertisement
4
4
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Ralph Taylor Caswell-massey Co. Ltd.
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Ralph Taylor Caswell-Massey Co. Ltd.
[no value]
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Esquire_19790327_0091_006_0007.xml
advertisement
4
4
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Dictaphone Corp.
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Dictaphone Corp.
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Esquire_19790327_0091_006_0008.xml
advertisement
5
5
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Quality Paperback Book Club, Inc.
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Quality Paperback Book Club, Inc.
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Esquire_19790327_0091_006_0009.xml
article
6
6
Backstage With Esquire
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Our Man in the Comoro Islands
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Contributing editor Jon Bradshaw is a journalist cast in the mold of the romantic adventurer. He has written reports for us from many hot spots all over the world about such modern warriors as the youth gangs in New York’s South Bronx (“Savage Skulls,” June 1977) and Germany’s Baader-Meinhof gang (“A Dream of Terror,” July 18, 1978).
Esquire_19790327_0091_006_0010.xml
article
7
7
Letters
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The Sound and the Fury
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Esquire would object if anyone said that the magazine is “made” by the bank that finances it or by the newsstand that distributes it. For the same reason, we object to the headline “Brandon Stoddard Made a Monster Called Roots” [February 13].
Esquire_19790327_0091_006_0011.xml
advertisement
7
7
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Austin, Nichols Distilling Co.: Wild Turkey
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Austin, Nichols Distilling Co.
WILD TURKEY
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Esquire_19790327_0091_006_0012.xml
article
8
8,9
Politics
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The Ethic of Fear
America’s new motto should be: “In surveillance devices we trust”
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Richard Reeves
The three small boys were lined up against the wall at a Delta Airlines gate in the New Orleans airport. They were frightened and mystified, trying to reassure one another in French. Only the oldest one, about twelve, spoke any English, and he finally understood that security guards wanted his little brother to turn over his plastic flashlight.
Esquire_19790327_0091_006_0013.xml
advertisement
9
9
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U.s. Tobacco Company Borkum Riff
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U.S. Tobacco Company
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Esquire_19790327_0091_006_0014.xml
advertisement
10
10
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Toyota Motor Sales U S a Inc
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Toyota Motor Sales U S A Inc
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Esquire_19790327_0091_006_0015.xml
article
11
11,12,13
Full Disclosure
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Arabian Nightmare
Will mounting troubles in Saudi Arabia bring a Qaddafi to power?
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Dan Dorfman
Just about everybody is worried about the oil flow from Iran. The shah, until disorder broke out, was supplying 5 percent of our oil needs and 10 percent of our imports. But perhaps we ought to worry more about another, even more important Persian Gulf resident:
Esquire_19790327_0091_006_0016.xml
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12
12,13
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The Buckingham Corporation Cutty Sark
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THE BUCKINGHAM CORPORATION
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Esquire_19790327_0091_006_0017.xml
article
14
14,15
High Life
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Pleasure Island
The mystique of Mustique in the wake of Princess Margaret
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Taki
Princess Margaret, or Yvonne, as she is referred to by insiders, was not amused. Her cover was blown, a fourth estate spy had infiltrated her favorite hiding place, and she could already see the headlines of the gutter press. Worse, the cheeky mole was offering to take her for a (literal) ride.
Esquire_19790327_0091_006_0018.xml
advertisement
15
15
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The Joseph Garneau Co.
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THE JOSEPH GARNEAU Co.
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Esquire_19790327_0091_006_0019.xml
article
16
16,18
The Language
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Certified Inferiority
A high school dud by any other name is still a dud
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John Simon
Some of you may have been as ignorant as I was about competency testing in our high schools. I always assumed that standards these days were pitifully low— that in order to accommodate the socially or ethnically underprivileged (despite numerous scholastic programs for the elimination of such inequalities), it had become far too easy to obtain a high school diploma.
Esquire_19790327_0091_006_0020.xml
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17
17
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Advertisement: Esquire
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ESQUIRE
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Esquire_19790327_0091_006_0021.xml
advertisement
18
18
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General Motors Corporation
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General Motors Corporation
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Esquire_19790327_0091_006_0022.xml
advertisement
19
19
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Pontiac
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Esquire_19790327_0091_006_0023.xml
advertisement
20
20
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Seagram Distillers Co.: Seagram's V.o.
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Seagram Distillers Co.
Seagram's V.O.
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Esquire_19790327_0091_006_0024.xml
article
21
21,22,23,24,25,26,27,28,29,30,31
PROFILES
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The Ski Bum as an Endangered Species
He skis, drinks, dines, dances, and makes love with the rich and the famous. But the rich and the famous may be sending him the way of the whooping crane
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Jean Vallely
<p>The first thing you notice about Pepper Gomes is his voice. It is marvelous: deep, rich, definitive. Everyone tells him he should be in broadcasting. Each Friday he hosts the hot dog skiing contests and is known as the Voice of the Aspen Highlands.</p>
Esquire_19790327_0091_006_0025.xml
article
32
32,33,34,36,37
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The Great Soft-Drink Shoot-out
Seven-Up is betting $40 million that it can run the colas out of town
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Philip Taubman
<p>Pat Cunningham had a problem. A serious problem. The senior vice-president of N. W. Ayer advertising agency in New York was supposed to produce a phrase that would revolutionize an $11-billion-a-year industry. Cunningham slipped a yellow piece of paper into his Royal typewriter, adjusted the margin and tab, and waited for a brainstorm.</p>
Esquire_19790327_0091_006_0026.xml
advertisement
35
35
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R.J. Reynolds Tobacco Co.: Vantage
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R.J. REYNOLDS TOBACCO CO.
Vantage
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Esquire_19790327_0091_006_0027.xml
article
38
38,39,40,41,42,47,48,50,52
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Hemingway and True Grit: A Memoir
In his last years, Papa was no daddy figure; but for one young girl, he became again as great a man as he was a writer
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Olghina di Robilant
<p>Cortina d’Ampezzo, Italy, 1948. A long, snowy winter. The beautiful people of the period were everywhere. Among them was Ernest Hemingway. He was large and fat, with a scaly skin, a salt-and-pepper beard, and an air of remoteness that envelops some people who drink.</p>
Esquire_19790327_0091_006_0028.xml
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43
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Sony Corporation
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Sony Corporation
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Esquire_19790327_0091_006_0029.xml
advertisement
44
44,45
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Porsche: Porsche 924
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PORSCHE
PORSCHE 924
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Esquire_19790327_0091_006_0030.xml
advertisement
46
46
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Advertisement: Wolfschmidt
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Wolfschmidt
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Esquire_19790327_0091_006_0031.xml
advertisement
49
49
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Christian Dior
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Esquire_19790327_0091_006_0032.xml
advertisement
51
51
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Oldsmobile
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Oldsmobile
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Esquire_19790327_0091_006_0033.xml
article
53
53
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Life After Graduation According to Garp
Baccalaureates take heed: None of us is pretty for long
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John Irving
Mount Holyoke College, where I taught for two years, had its one hundred and forty-first graduation exercises last May. The senior class asked me to speak at the baccalaureate service. Mount Holyoke is a women’s college—one of the last all-women’s colleges—and I wondered what qualifications anyone imagined I had to advise these young women.
Esquire_19790327_0091_006_0034.xml
article
54
54,55,56,57,58,59,60,61,62,63,64,65,66,67,68,69
WAR
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The Man Who Would Be King
Robert Denard is a French mercenary. Last year, he invaded the Comoro Islands, off Africa, and took charge...
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Jon Bradshaw
<p>There was little hope for him this time. He had come to the end. His luck had gone. And worse, he would soon be fifty. Robert Denard sat in the cluttered office of his Citroën sales and service station. Outside, the heavy traffic beat down the main road to Bordeaux.</p>
Esquire_19790327_0091_006_0035.xml
article
70
70,71,72,73
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Weekends in Town
The idea is to strike a balance between dressing up and dressing to escape from it all
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Not everyone has bought the idea that the way to get rid of the stresses of the week is to head for the country. Right in the heart of the city will do just as well, maybe even better, as more and more people are finding out. There is a lot to do in town, of course, but the point is that there are a lot of relaxing things to do: long brunches in friendly pubs, for instance.
Esquire_19790327_0091_006_0036.xml
advertisement
74
74
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John Weitz
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Esquire_19790327_0091_006_0037.xml
article
75
75,76,77
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The Fables and Follies of Tax Shelters
This year’s crop of wishful strategies
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Andrew Tobias
Killing as it is to pay half of every dollar in income tax, there is a consolation: At least you get to keep the other half. In trying to hang on to the first fifty cents as well—a natural instinct, like ducking to avoid a punch or yawning at the sight of a textbook—it is not inconceivable that you will lose the whole dollar.
Esquire_19790327_0091_006_0038.xml
article
78
78,80
Books
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Deadbeats, Live Wires
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Geoffrey Wolff
<p>Here is Suttree (Random House, $12.95), Cormac McCarthy’s fourth novel. Somehow I passed over the first three, all of them well attended by prominent critics. His first, The Orchard Keeper, won prizes from both the American Academy of Arts and Letters and the William Faulkner Foundation.</p>
Esquire_19790327_0091_006_0039.xml
advertisement
79
79
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Advertisement: Bonson & Hedges Lights
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Bonson & Hedges Lights
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Esquire_19790327_0091_006_0040.xml
advertisement
81
81
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Esquire
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Esquire_19790327_0091_006_0041.xml
article
82
82,83
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The Right Stuff
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Nancy Klein
Anita Leclerc
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Esquire_19790327_0091_006_0042.xml
article
84
84,85
Personal Finance
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The American Way of Debt
No big raise this year? Do without—or, more likely, borrow more
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William Flanagan
Inflation is now clipping along at over 10 percent a year. What that simply means for most of us is that if your income this year does not increase by 15 percent or so—double Mr. Carter’s guidelines—your standard of living will suffer.* Either you will have to get along with buying less than you did last year or you will have to do more borrowing.
Esquire_19790327_0091_006_0043.xml
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85
85
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Matanza
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Esquire_19790327_0091_006_0044.xml
article
86
86,87
A Day in the Life
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Steve Martin
Moment to moment with the wild and crazy guy
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Harry Stein
Every morning I make my own breakfast, cornflakes with skim milk. And— I think you’ll find this interesting—if I don’t have skim milk, I go out to the store and buy it. What I mean to say is that I’m good at innovating. For instance, in my house I have two plates and a bowl, which would seem to make it hard to have people home for dinner.
Esquire_19790327_0091_006_0045.xml
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87
87
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Recreational Equipment Inc.
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Recreational Equipment Inc.
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Esquire_19790327_0091_006_0046.xml
advertisement
87
87
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Tourism British Columbia
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TOURISM BRITISH COLUMBIA
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Esquire_19790327_0091_006_0047.xml
advertisement
87
87
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Britches of Georgetowne
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Britches of Georgetowne
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Esquire_19790327_0091_006_0048.xml
article
88
88
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Dubious Achievement Awards for March
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Esquire_19790327_0091_006_0049.xml
advertisement
89
89
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Calvert Dist. Co. Lord Calvert Canadian
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CALVERT DIST. CO.
[no value]
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Esquire_19790327_0091_006_0050.xml
advertisement
90
90
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Viceroy Rich Lights
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B&W T Co.
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Esquire_19790327_0091_006_0051.xml