Issue: 19780815

Tuesday, August 15, 1978
August 15,
4
True
90
Saturday, July 25, 2015
5/10/2018 12:36:44 PM

Articles
cover
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Esquire
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Esquire_19780815_0090_004_0001.xml
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Advertisement: Campari
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CAMPARI
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Esquire_19780815_0090_004_0002.xml
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1
1
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Sony Corp.
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Sony Corp.
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Esquire_19780815_0090_004_0003.xml
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2
2
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Sharp Electronics Corp.
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Sharp Electronics Corp.
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Esquire_19780815_0090_004_0004.xml
tableOfContents
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3
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Esqui Re
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Esquire_19780815_0090_004_0005.xml
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4
4
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Nationwide Financial Corporation
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Nationwide FINANCIAL CORPORATION
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Esquire_19780815_0090_004_0006.xml
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4
4
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Advertisement
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Esquire_19780815_0090_004_0007.xml
masthead
4
4
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Esquire
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Esquire_19780815_0090_004_0008.xml
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5
5
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Nissan
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NISSAN
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Esquire_19780815_0090_004_0009.xml
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6
6
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Foreign Vintages, Inc.
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Foreign Vintages, Inc.
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Esquire_19780815_0090_004_0010.xml
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6
6
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L.b. Evans’ Son Company
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L.B. Evans’ Son Company
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Esquire_19780815_0090_004_0011.xml
article
6
6
Backstage With Esquire
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On Rfk
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D.B.
I do not know of any case in contemporary American politics where there has seemed to me a greater discrepancy between the myth and the man,” wrote Arthur Schlesinger of Robert Kennedy in A Thousand Days, his 1965 history of John Kennedy’s presidency.
Esquire_19780815_0090_004_0012.xml
article
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6
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Additional Picture Credits
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Page 26: Burt Glinn/Magnum; page 28: Burt Glinn/Magnum; page 30: Wide World; page 32: Steve Schapiro/Black Star; page 34: Wide World; page 37: Cornell Capa/Magnum; page 39: UPI; page 40: Burt Glinn/Magnum; page 42: Steve Schapiro/Black Star; page 47:
Esquire_19780815_0090_004_0013.xml
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7
7
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Advertisement: Bell System
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Bell System
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Esquire_19780815_0090_004_0014.xml
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8
8
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Advertisement: Esquire
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Esquire
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Esquire_19780815_0090_004_0015.xml
article
9
9
Letters
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The Sound and the Fury
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I must confess that when I learned of Esquire's shift to a twice-monthly publication, Jon Bradshaw's article was precisely the sort that I anticipated mourning most. “A Dream of Terror" [July 18] is one of the most enlightening pieces I have read lately, a history of the kind we are most used to ignoring in this country.
Esquire_19780815_0090_004_0016.xml
article
10
10,11
Full Disclosure
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Overnight Highflier
After a rocky takeoff, feisty Federal Express looks set for the short haul
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Dan Dorfman
Quick now, what's the hottest new stock issue of 1978? No, it's not Resorts International (the first entry into Atlantic City gambling). Resorts has been public a long time. Give up? It's Federal Express Corporation, the Memphis-based, explosively growing national airfreight company whose orange, white, and purple delivery vans are becoming almost as conspicuous in some metropolitan areas as the local taxi.
Esquire_19780815_0090_004_0017.xml
article
12
12
Media
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“Time” for Tycoons
The new business column has a serious purpose, but is it taken seriously?
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Richard Reeves
Time, "The Weekly Newsmagazine,” has always considered itself roughly on the level of a sovereign state, so there was no shock around the office when it appointed its first ambassador early this year. The internal memo by managing editor Ray Cave on January 24 announced:
Esquire_19780815_0090_004_0018.xml
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13
13
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Renault Usa, Inc.
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Renault USA, Inc.
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Esquire_19780815_0090_004_0019.xml
article
14
14,16,19
The Law
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The Most Elite Law Firm
Is one of the lowest paying, but 190 lawyers are vying for six openings
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Steven Brill
Dan Bookin is twenty-six, makes about $32,000 a year, and has what he says is a “good, interesting job” at one of the nation's most prestigious law firms, New York’s Paul, Weiss, Rifkind, Wharton & Garrison. Yet he’s leaving Paul, Weiss this fall for a job at another law firm that pays $21,200.
Esquire_19780815_0090_004_0020.xml
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15
15
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Development of Sangre De Cristo Ranches Inc.: Forbes Park
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Development of Sangre de Cristo Ranches Inc.
FORBES PARK
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Esquire_19780815_0090_004_0021.xml
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17
17
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Seagram Distillers Co.: Seagram's Extra Dry
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SEAGRAM DISTILLERS CO.
Seagram's Extra Dry
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Esquire_19780815_0090_004_0022.xml
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18
18
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A Product of Chrysler Corporation
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A PRODUCT OF CHRYSLER CORPORATION
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Esquire_19780815_0090_004_0023.xml
article
20
20,21
The Language
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Sibling Rivalry
Pairs of words we frequently confuse because of their similarity
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John Simon
Mankind has difficulties with fine discriminations. Even perceiving major differences can be a problem, but when the distinction is less than deafening blinding, it has been known to escape speakers and writers with frightening ease.
Esquire_19780815_0090_004_0024.xml
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21
21
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Advertisement: Esquire
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Esquire
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Esquire_19780815_0090_004_0025.xml
article
22
22
Personal Finance
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Pilloried in Stocks
The tax structure is so screwed up that investing is a sucker’s game
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William Flanagan
Two recent studies, one conducted by the esteemed New York Stock Exchange and the other by W.R. Grace & Co., make this observation painfully obvious: You have to have rocks in your head to invest in the stock market these days. Consider first the New York Stock Exchange study, “Public Attitudes Toward Investing.”
Esquire_19780815_0090_004_0026.xml
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23
23
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Seagram Distillers Co.
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SEAGRAM DISTILLERS CO.
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Esquire_19780815_0090_004_0027.xml
article
24
24,25,26,27,28,29,30,31,32,33,34,35,37,39,40,41,42,44,45,47,48,49,50,52
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Robert Kennedy: The Lost President
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Arthur M. Schlesinger, Jr.
<p>Robert Kennedy died on June 6, 1968, at the age of forty-two—a decade ago as I write. He lived through a time of unusual turbulence in American history; and he responded to that turbulence more directly and sensitively than any other political leader of the era.</p>
Esquire_19780815_0090_004_0028.xml
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36
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R.J. Reynolds Tobacco Co.: Camel Lights
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R.J. REYNOLDS TOBACCO CO.
Camel Lights
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Esquire_19780815_0090_004_0029.xml
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38
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Advertisement: Seagram's 7 Crown
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Seagram's 7 Crown
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Esquire_19780815_0090_004_0030.xml
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43
43
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Seagram Distillers Co.: Seagram's V.o.
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SEAGRAM DISTILLERS CO.
Seagram's V.O.
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Esquire_19780815_0090_004_0031.xml
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46
46
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R. J. Reynolds Tobocco Co.: Real
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R. J. Reynolds Tobocco Co.
Real
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Esquire_19780815_0090_004_0032.xml
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51
51
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Puerto Rican Rums
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Puerto Rican Rums
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Esquire_19780815_0090_004_0033.xml
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53
53
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Advertisement: Winston Lights
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WINSTON LIGHTS
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Esquire_19780815_0090_004_0034.xml
article
54
54,55,56,57,58,59
FEATURES
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Flames of Santa Barbara: The Fire in Coyote Canyon
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Thomas Sanchez
<p>Santa Barbara is a well-guarded, expensive secret. The whole damn place is a private garden, courtyards rivaling those of Córdoba, a proud sense of early South-west history living at ease with the present. An old joke in Santa Barbara has it that there are only two classes of people: those who can afford gardens and those who can afford to work in them.</p>
Esquire_19780815_0090_004_0035.xml
article
60
60,61,62,63,64,65
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Coming to the Point
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James Seay
<p>This all started with some dynamite and a burglary. The burglary occurred some ten years ago at the L.C. Brasell Co., a John Deere farmimplement dealership in Panola County, Mississippi, and an account was carried in hometown newspaper, The Panolian, along with a photograph.</p>
Esquire_19780815_0090_004_0036.xml
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66
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Advertisement: Merit
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MERIT
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Esquire_19780815_0090_004_0037.xml
article
67
67,68,69
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2,000 Ways to Fulfill Your Death Wish
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Stephen Birnbaum
<p>The quiet of breakfast was in sharp contrast to the boisterous noise of the night before. There had been lots of loud drinking then, as well as the kind of mock, jostling that is so much a part of athletic preambles. Now it was eight o'clock the next morning, and the winter moon was just setting behind the highest of the Canadian Rockies.</p>
Esquire_19780815_0090_004_0038.xml
article
70
70,71
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A Little Game on the Subway
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Mike Cherry
<p>New Yorkers nearly all carry newspapers when they ride the subway. The reasons vary, but certainly the most obvious ones include camouflage, protective isolation, maximization of space (spread full width), and armament (tightly rolled).</p>
Esquire_19780815_0090_004_0039.xml
article
72
72,73,74,75
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Expandable Luggage
What’s new in expandable luggage and how it works for you
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Max Evans
Somehow, you always come back from a trip carrying more than you began with. Souvenirs, an irresistible gift, an acquired book you can't part with — all this makes expandable luggage a traveler's salvation. Some of the bags shown here fold so small they can be tucked into your ordinary luggage to become an extra suitcase for a day's outing.
Esquire_19780815_0090_004_0040.xml
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76
76
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Mazda: Mazda Rx-7
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MAZDA
Mazda RX-7
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Esquire_19780815_0090_004_0041.xml
article
77
77,78,79,80
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Conversations with Iacocca Upon Facing the Axe
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Gail Sheehy
<p>The “fifty-five and out” phenomenon, initiated by large companies that increasingly press executives to end their corporate lives prematurely, had intrigued and disturbed me for some time. When I found myself some weeks ago at a dinner party seated next to Lee Iacocca, the president of Ford Motor Company, I couldn't resist asking a question I had been thinking about recently:</p>
Esquire_19780815_0090_004_0042.xml
article
81
81
Interiors
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Private-plane Project
In Texas, even the company airplane gets completely redesigned
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Suzanne Slesin
In the beginning, it was a silver Beechcraft King Air E 90. (The Beech Aircraft Corp., of Wichita, Kansas, sells this model at a base price of $750,000.) Then, Midland, Texas, interior designer I. David Porras was asked by his client—a "land investment businessman"—to redesign one of his executive airplanes.
Esquire_19780815_0090_004_0043.xml
article
82
82,83
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The Right Stuff
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Suzanne Slesin
Anita Leclerc
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Esquire_19780815_0090_004_0044.xml
article
84
84
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Scenes From Real Life
An Armwrestling Contest*
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MACK
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Esquire_19780815_0090_004_0045.xml
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85
85,86,87
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Esquire Classified
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Esquire_19780815_0090_004_0046.xml
article
88
88
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It’s Not Ketchup, It’s Blood
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SOREL
Amid unrelenting news of bribes, price-fixing, and other corporate practices designed to restrain trade, it's good to be able to report that there are at least two American firms that believe in good old-fashioned, no-holds-barred competition.
Esquire_19780815_0090_004_0047.xml
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89
89
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Ontario Travel
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Ontario Travel
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Esquire_19780815_0090_004_0048.xml
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90
90
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Advertisement: Wolfschmidt Genuine Vodka
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Wolfschmidt Genuine Vodka
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Esquire_19780815_0090_004_0049.xml