Issue: 19780801

Tuesday, August 1, 1978
August 1,
3
True
90
Wednesday, August 26, 2015
5/10/2018 12:36:53 PM

Articles
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Esquire
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Esquire_19780801_0090_003_0001.xml
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Philip Morris Inc.: Merit
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Philip Morris Inc.
MERIT
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Esquire_19780801_0090_003_0002.xml
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1
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Time Saver
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Esquire_19780801_0090_003_0003.xml
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2
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Advertisement: Smirnoff
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Smirnoff
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Esquire_19780801_0090_003_0004.xml
tableOfContents
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3
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Esquire
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Esquire_19780801_0090_003_0005.xml
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4
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Sperry Top-Sider
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Esquire_19780801_0090_003_0006.xml
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4
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Advertisement: Esquire
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ESQUIRE
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Esquire_19780801_0090_003_0007.xml
masthead
4
4
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Esquire
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Esquire_19780801_0090_003_0008.xml
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5
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Sony
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SONY
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Esquire_19780801_0090_003_0009.xml
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6
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Negril Beach Village
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NEGRIL BEACH VILLAGE
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Esquire_19780801_0090_003_0010.xml
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6
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Advertisement
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Esquire_19780801_0090_003_0011.xml
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6
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Advertisement
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Esquire_19780801_0090_003_0012.xml
article
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6
Backstage With Esquire
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The A-bomb Kid
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D.E.
On page 38, John Aristotle Phillips, twenty-two, tells how he designed a workable, portable atomic bomb when he was a junior at Princeton in 1976. He did it as a special project for the physics department, and his paper, which earned him an A, was then put under lock and key.
Esquire_19780801_0090_003_0013.xml
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7
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Seagrams 7 Crown
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Seagrams 7 Crown
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Esquire_19780801_0090_003_0014.xml
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8
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International Precious Metals Corporation
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International Precious Metals Corporation
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Esquire_19780801_0090_003_0015.xml
article
8
8
Letters
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The Sound and the Fury
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Final Remarks As one privileged to have written two cover stories for Esquire in the past, I have more than a passing interest in its present march forward and wish it well. The way to get there hardly seems through a “legal” reporter like Steve Brill, who combines misrepresentations with paranoia.
Esquire_19780801_0090_003_0016.xml
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9
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Advertisement: Esquire
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Esquire
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Esquire_19780801_0090_003_0017.xml
article
10
10,13
Media
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The Press’s Great Threat
It’s not the Supreme Court’s decision, but the new owners themselves
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Richard Reeves
In May, when the Gannett Company bought out Combined Communications Corporation for $370 million—adding two newspapers, seven television stations, and thirteen radio stations to Gannett’s seventy-seven newspapers—Newsweek commemorated the event by publishing a photograph of Gannett’s president, Allen Neuharth, in his shirt sleeves in the city room of The Rochester TimesUnion.
Esquire_19780801_0090_003_0018.xml
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11
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Chrysler
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Chrysler
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Esquire_19780801_0090_003_0019.xml
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12
12
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Seagram's Extra Dry Gin
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Esquire_19780801_0090_003_0020.xml
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13
13
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Advertisement: Esquire
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ESQUIRE
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Esquire_19780801_0090_003_0021.xml
article
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14,15
Full Disclosure
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Ludwig’s $1 Billion Gamble
Will a massive jungle paper mill overextend America’s richest man?
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Dan Dorfman
At eighty-one years of age, Daniel K. Ludwig is one of capitalism's living legends. He's the richest man in America, our only remaining billionaire, in fact, with a reputed net worth of about $3 billion. His sprawling multibillion-dollar empire—which runs the gamut from a fleet of some fifty tanker ships to extensive interests in huge resort hotels, oil and gas exploration, office buildings, and savings-and-loan associations — stretches across twenty-one countries on six continents.
Esquire_19780801_0090_003_0022.xml
article
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16,21
The Law
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Doing Well by Doing Good
At a prestige D.C. firm, community service is more than window dressing
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Steven Brill
<p>Every morning, Sally Determan gets up, helps her husband pack the three children off to school, and goes to what may be the best lawyer's job in the country. She's a public interest lawyer whose work this month will include fighting for the Mexican American Legal Defense and Educational Fund, for blacks at the Government Printing Office who claim they’ve been discriminated against, for elderly people seeking food stamps in Washington, D.C., and for civil rights groups pushing to end tax exemptions for private "white academies” in the South.</p>
Esquire_19780801_0090_003_0023.xml
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17
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Advertisement: Porsche 924
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PORSCHE 924
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Esquire_19780801_0090_003_0024.xml
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18
18
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Advertisement: Kool Super Lights
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KOOL SUPER LIGHTS
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Esquire_19780801_0090_003_0025.xml
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19
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Kool
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Esquire_19780801_0090_003_0026.xml
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20
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Chivas Regal
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GENERAL WINE & SPIRITS CO.
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Esquire_19780801_0090_003_0027.xml
article
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22,24
Outdoors
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A Life with Canoes
You need a long torso, short legs, and serious power in the shoulders
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Geoffrey Norman
John Berry builds sixty canoes a year and he figures that is just about the right number: “Any more than that and I’d have to hire some people. When you get away from a one-man operation, you’ve either got to be a boss yourself or you’ve got to let somebody be your boss.
Esquire_19780801_0090_003_0028.xml
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23
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Eyes of Laura Mars
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Esquire_19780801_0090_003_0029.xml
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25
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Seagram Distillers Co.: Seagram's V.o.
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SEAGRAM DISTILLERS CO.
Seagram's V.O.
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Esquire_19780801_0090_003_0030.xml
article
26
26,27,28,29,30,31,32,33,34,35,36
HOLLYWOOD
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Redford Rides the Outlaw Trail
On a rugged trip through Butch Cassidy’s haunts, the film star laments the passing of the Old West
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Robert Redford
<p>We have an abiding impression of the outlaw as a low-life renegade, a violent fool who lived off luck and the gun. We view him as one of society’s misbegotten, who had to be hunted down like an animal by morally superior men in white hats. But it was not so.</p>
Esquire_19780801_0090_003_0031.xml
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37
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Advertisement: Wolfschmidt Genuine Vodka
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Wolfschmidt Genuine Vodka
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Esquire_19780801_0090_003_0032.xml
article
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38,39,40,41,42,47,48,49,50
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How I Designed an A-bomb My Junior Year at Princeton
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John Aristotle Phillips
David Michaelis
<p>Gloom and slush. Princeton in winter: it doesn’t snow. It doesn’t rain. It slushes. The courtyards become quagmires of mud, and the dormitories turn into steambaths or artificial penguin habitats. And every winter, after New Year’s Day, when I realize that the new year is not much different from the old, I become exceedingly morose.</p>
Esquire_19780801_0090_003_0033.xml
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Advertisement
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Esquire_19780801_0090_003_0034.xml
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44,45
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Advertisement: Beefeater
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Beefeater
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Esquire_19780801_0090_003_0035.xml
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46
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Marlboro
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Esquire_19780801_0090_003_0036.xml
article
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51,52,53,54,55,56,57
PROFILES
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The King They Couldn’t Kill
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Aaron Latham
<p>King Hussein has had almost as many wives as Henry VIII and as many lives as a cat. Four women have married him, and many more men have tried to kill him. He seems to embody the passionate, precarious history of his part of the world. Like the Middle East itself, the king somehow keeps dodging the apocalypse.</p>
Esquire_19780801_0090_003_0037.xml
article
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58,59,60,61,62,63
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Visit to a Small Eden
Dramatic Kauai Forms a Perfect Backdrop for Casual Vacation Wear
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Stephen Birnbaum
At a time when a celebrity's dental chart seems to qualify as publishable news, it’s especially tempting to find out where those who could go anywhere actually spend their holidays. For David and Cheryl Ladd, two indisputably stellar personalities, the choice was Kauai, Hawaii’s oldest and most spectacular island.
Esquire_19780801_0090_003_0038.xml
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64
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Calvert Dist. Co.: Lord Calvert Canadian
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CALVERT DIST. CO.
Lord Calvert Canadian
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Esquire_19780801_0090_003_0039.xml
article
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65,66,67,68,70,71,73
PROFILES
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Can Jim Bellows Save the “Los Angeles Herald Examiner”?
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Mary Murphy
<p>Jim Bellows, the editor of the Los Angeles Herald Examiner, leans back in his chair, props his feet against his desk, draws a cigarette holder from his,pocket, pushes a Marlboro into it, lights up, and answers the ringing telephone. On the other end, a former employee at his former newspaper, the very newspaper he is now attempting to challenge, is telling him that the word going around the Los Angeles Times today is that “Bellows has done everything we knew he was going to do.</p>
Esquire_19780801_0090_003_0040.xml
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69
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R. J. Reynolds Tobacco Co. Now
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R. J. REYNOLDS TOBACCO CO.
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Esquire_19780801_0090_003_0041.xml
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72
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General Wine & Spirits Co.: Ronrico
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General Wine & Spirits Co.
Ronrico
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Esquire_19780801_0090_003_0042.xml
article
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74,75
A Divine Proposition
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How God Would Restructure the Tax Code
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Andrew Tobias
I would like to be God for several reasons: I could make a fortune doing testimonials. I would be assured a series of gargantuan best sellers (Mysteries of the Universe Revealed, by God; Fire and Brimstone, by God; Dress for Success: The Only Vestment Guide You’ll Ever Need, by God; et cetera).
Esquire_19780801_0090_003_0043.xml
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76
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Advertisement: Vantage
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Vantage
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Esquire_19780801_0090_003_0044.xml
article
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77
Exteriors
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Solar-heated Pool
A new sun-collector system saves energy for this existing swimming pool
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Suzanne Slesin
Of all the solar-energy systems available, a water system for swimming pools is one of the most economical and effective ones around,” explains Harry Evans, who runs Energy Alternatives Unlimited in Amagansett, Long Island. He is especially pleased with the panel system of solar collectors he devised for the pool shown above, previously heated by gas.
Esquire_19780801_0090_003_0045.xml
article
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78,79
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The Right Stuff
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Suzanne Slesin
Anita Leclerc
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Esquire_19780801_0090_003_0046.xml
article
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80,81
FICTION
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Enterprise vs. Credit
Can the American Dream subvert the American Express?
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Richard Muller
<p>New, the furniture, a Mediterranean sectional covered with shiny vinyl slipcovers, but no one sits. Four of them at the dining room table and now the son is talking. —Yeah, stuffing his face with ziti. —I heard you the first time. —Well, take it or get off.</p>
Esquire_19780801_0090_003_0047.xml
article
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82,83
Books
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Big Bucks for Bad Deeds
First, commit a really big crime. Then find a good ghost. Then confess
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John Kenneth Galbraith
Aleksandr Solzhenitsyn, having now lived in the United States for four years, said at Harvard a few weeks ago that in spiritual value and moral tone, we are getting pretty well down to the Soviet level, a doctrine of convergence that he otherwise rejects.
Esquire_19780801_0090_003_0048.xml
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83
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Lem Motlow, Prop., Inc. Jack Daniel's
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Lem Motlow, Prop., Inc.
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Esquire_19780801_0090_003_0049.xml
article
84
84
Travel
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Exchange Rate Roulette
When you use credit cards abroad, you won’t know the real cost till later
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Stephen Birnbaum
One of the true lunacies of travel—and one whose resolution you (unfortunately) will not discover here—has to do with the use of credit cards while traveling abroad. Money management is always a pain in the tail when traveling, and the phenomenon of international credit card use compounds the usual travel money problems (and is slightly more frustrating) because the credit card companies have entirely aberrant means of determining exchange rates.
Esquire_19780801_0090_003_0050.xml
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85,86
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Esquire Classified
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Esquire_19780801_0090_003_0051.xml
article
87
87
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Mack
Scenes from Real Life: It’s a Dog’s Life*
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Esquire_19780801_0090_003_0052.xml
article
88
88
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Prophetic Utterance
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SOREL
On those dark moments when I fear that the Republic has trotted before these weary eyes every carnival act in its repertoire, I cheer myself with the thought that someday we will have a President from the deserts of the Deep South.... The President's brother, a prime specimen of Boobus Collumnus Rubericus, will...gather his loutish companions on the porch of the White House to swill beer from the bottle and snigger over whispered barnyard jokes about the darkies.
Esquire_19780801_0090_003_0053.xml
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89
89
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Gordon's Dry Gin Co.
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GORDON'S DRY GIN CO.
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Esquire_19780801_0090_003_0054.xml
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90
90
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Toyota: Celica Gt Liftback
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TOYOTA
CELICA GT LIFTBACK
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Esquire_19780801_0090_003_0055.xml