Issue: 19780704

Tuesday, July 4, 1978
July 4,
1
True
90
Thursday, July 23, 2015
5/10/2018 12:37:13 PM

Articles
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Esquire
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Esquire_19780704_0090_001_0001.xml
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Williamson-dickie Apparel Mfg. Company
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Williamson-Dickie Apparel Mfg. Company
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Esquire_19780704_0090_001_0002.xml
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1
1
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Sony Corp. of America
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SONY CORP. OF AMERICA
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Esquire_19780704_0090_001_0003.xml
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2
2
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General Wine & Spirits Co.: Ronrico
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General Wine & Spirits Co.
Ronrico
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Esquire_19780704_0090_001_0004.xml
tableOfContents
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3
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Contents
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Esquire_19780704_0090_001_0005.xml
masthead
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3,4
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Esquire
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Esquire_19780704_0090_001_0006.xml
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4
4
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Sperry Top-sider
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Sperry Top-Sider
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Esquire_19780704_0090_001_0007.xml
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4
4
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Advertisement: Esquire
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ESQUIRE
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Esquire_19780704_0090_001_0008.xml
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5
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Nikon Inc.
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Nikon Inc.
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Esquire_19780704_0090_001_0009.xml
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6
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Advertisement
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Esquire_19780704_0090_001_0010.xml
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6
6
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Scholl, Inc.
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Scholl, Inc.
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Esquire_19780704_0090_001_0011.xml
article
6
6
Backstage With Esquire
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Stalking Dean Martin
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D.E.
Jack Richardson once wrote a testy article for Esquire (December 1963) describing how he did not get an interview with Eddie Fisher. That piece has become something of a classic, and its methods have been used by other writers faced with recalcitrant celebrities.
Esquire_19780704_0090_001_0012.xml
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7
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Mazda
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Mazda
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Esquire_19780704_0090_001_0013.xml
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8
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Advertisement: Esquire
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Esquire
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Esquire_19780704_0090_001_0014.xml
article
9
9,10
POLITICS
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The New York Style
Listen to Ed Koch’s Catskills one-liners—and throw him a few coins
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Richard Reeves
<p>The New York vacation style, at least as practiced expensively in the Hamptons on Long Island, is for the same people who see one another in Manhattan to reconvene in sandals and talk about the same things. One of those things is the exploration of why other Americans hate New Yorkers, and on Memorial Day weekend, a writer in Bridgehampton offered the opinion, unchallenged:</p>
Esquire_19780704_0090_001_0015.xml
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10
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Gordon's Dry Gin Co. Ltd.
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GORDON'S DRY GIN CO. LTD.
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Esquire_19780704_0090_001_0016.xml
article
11
11,12,13
Full Disclosure
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The French Connection
Morgan gambles millions that Renault can bail out sick American Motors
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Dan Dorfman
This is a tale of millions being bet on what may well be another of Wall Street’s perennial pipe dreams. For the past several years, sputtering American Motors Corporation, a sick number four among the auto industry’s producers, has displayed all the get-up-and-go of an impending obituary case.
Esquire_19780704_0090_001_0017.xml
article
14
14,19
The Law
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Divorce, Florida Style
A legal secretary can do them for $50, but the local bar is out to break her
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Steven Brill
For couples who want an uncontested divorce, with no fights over alimony or child custody, Florida has one of the simplest laws in the country. You fill out some papers, go to court, ask the judge for a divorce, have your mate present and agreeable or show that you’ve served notice on him or her of what you’re doing, and have someone testify that you’ve been a resident of the state for six months.
Esquire_19780704_0090_001_0018.xml
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15
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Advertisement: Wolfschmidt Genuine Vodka
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Wolfschmidt Genuine Vodka
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Esquire_19780704_0090_001_0019.xml
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16
16,17
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Chrysler Corporation: Plymouth
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CHRYSLER CORPORATION
Plymouth
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Esquire_19780704_0090_001_0020.xml
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18
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Advertisement: Marlboro
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Marlboro
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Esquire_19780704_0090_001_0021.xml
article
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20,21
Travel
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Concorde's Gift of Time
Not only is jet lag gone but the flight’s so smooth you forget the drama
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Stephen Birnbaum
In order to put what follows into perspective, you’ve got to know that I, as a teenager in the Fifties, used to sit riveted through the movie Breaking the Sound Barrier. Even now I can recall the angst inspired by that disembodied voice coming through the control room intercom desperately reporting on the “buffeting, buffeting...” that was jolting the would-be supersonic craft as it neared the speed of sound.
Esquire_19780704_0090_001_0022.xml
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21
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Us Jvc Corp.
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US JVC Corp.
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Esquire_19780704_0090_001_0023.xml
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21
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Euromoney Publications Limited
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Euromoney Publications Limited
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Esquire_19780704_0090_001_0024.xml
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21
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Creative House, Inc.
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CREATIVE HOUSE, INC.
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Esquire_19780704_0090_001_0025.xml
article
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22
The Body
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Never Get Sick in July
The July 1 influx of interns makes most hospitals hazardous to your health
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Marilyn Machlowitz
One Harvard Medical School professor warns his students to stay home—as he does—on the Fourth of July. He fears he will become one of the holiday’s highway casualties and wind up in an emergency room with an inexperienced intern “practicing” medicine on him.
Esquire_19780704_0090_001_0026.xml
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23
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Saab
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SAAB
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Esquire_19780704_0090_001_0027.xml
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24
24
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Seagram Distillers Co.: Seagram’s 7 Crown
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SEAGRAM DISTILLERS CO.
Seagram’s 7 Crown
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Esquire_19780704_0090_001_0028.xml
article
25
25,26,27,28,29,30,31
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The Man with Carter in His Hip Pocket
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Steven Brill
<p>Last February 14, Attorney General Griffin Bell made an important announcement: the Carter Administration was suing CIA analyst turned author Frank Snepp to silence him and recover his profits from his book on CIA bungling in Saigon.</p>
Esquire_19780704_0090_001_0029.xml
article
32
32,33,34,35,36,38
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The White Puppies
They had five disciplined children, a dog, a home in the country —but few friends, and several very strange problems
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Arthur Miller
They lived in a bright yellow house on the crest of the ridge. From the living room windows fields rolled down and away like a child’s view of the gentle float and fall of blankets. They had five disciplined children, each with his daily chores and napkin ring, and they were not typical of any group or class but were quite strange: although eager for new people and any news from outside, they had no talent for making friends.
Esquire_19780704_0090_001_0030.xml
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37
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R.J. Reynolds Tobacco Co.: Camel Lights
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R.J. REYNOLDS TOBACCO CO.
Camel Lights
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Esquire_19780704_0090_001_0031.xml
article
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39,40,41,42
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New Rules in the Mating Game
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Judy Jarvis
<p>Testimony from a thirty-one-year-old woman, a Boston television producer: “You invite him to a work-session dinner. He asks how you can advance his career. Then he asks you to sleep with him. No commitment. Then he washes the dishes.” There is no question that this is a modern scene, one that would never have taken place before the women’s movement took hold.</p>
Esquire_19780704_0090_001_0032.xml
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43
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Seagram Distillers Co.: Seagram's V.o.
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SEAGRAM DISTILLERS CO.
Seagram's V.O.
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Esquire_19780704_0090_001_0033.xml
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44,45
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Chrysler Corporation
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CHRYSLER CORPORATION
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Esquire_19780704_0090_001_0034.xml
article
46
46,47,48,49,50,52
AN ESQUIRE QUESTIONNAIRE
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What Will Make You Happy?
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Gail Sheehy
What do young men want out of life? What are their dreams, values, pleasures, and fears? How do these change as men move from their teens into their twenties, thirties, forties, and beyond? As a man gets older, is it downhill or uphill? Is the “sweet bird of youth” an exaggeration?
Esquire_19780704_0090_001_0035.xml
sidebar
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46
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Why You Should Answer This Questionnaire
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The Editors
When author Gail Sheehy told us about her plans for a new book, a companion to Passages, we were happy to work with her to develop this special section. The questionnaire that follows has been developed, tested, and refined for almost a year with the assistance of Phillip Shaver, Ph.D., associate professor of psychology at New York University, working with Carin Rubenstein, Cathy Pullis, and Jeffrey Johnson, doctoral students at New York University and Columbia University.
Esquire_19780704_0090_001_0036.xml
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51
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Puerto Rican Rums
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Puerto Rican Rums
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Esquire_19780704_0090_001_0037.xml
article
53
53,54,55,56,57,58,59,60
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Auto De Luxe
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Terry Cook
<p>The government insists that, by 1985,new cars get 27.5 miles to the gallon; market research claims the automobile is no longer a sex symbol; Detroit doesn’t even manufacture convertibles anymore. Where can a man turn if he wants to proclaim his individuality through what he drives?</p>
Esquire_19780704_0090_001_0038.xml
article
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61,62,63,64,67,68,69,70
FEATURES
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Dean Martin’s Closest Friend Is Frank Sinatra
He Sees Him Twice a Year
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Jean Vallely
<p>We played our parts well, agent Mort Viner and I. His Vladimir to my Estragon. Except this time we were not waiting for Godot but for Dean Martin.</p>
Esquire_19780704_0090_001_0039.xml
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65
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R. J. Reynolds Tobacco Co.: Winston
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R. J. Reynolds Tobacco Co.
Winston
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Esquire_19780704_0090_001_0040.xml
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66
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Advertisement
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Esquire_19780704_0090_001_0041.xml
article
71
71,72,73,74
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On and Off the Court
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Max Evans
He’s young, he’s flashy, he’s rich. The place of the moment is Le Relais, a Madison Avenue bistro, where, if you’re Vitas Gerulaitis—the world’s fifth-ranked male tennis player, twenty-three, and single—making a date with a pretty New York model is as uncomplicated as hitting an overhead smash.
Esquire_19780704_0090_001_0042.xml
article
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75,76,77
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Surviving a Beach House
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Bruce Jay Friedman
<p>Everybody needs fresh air, sunshine, and a chance to get away from it all. The way to accomplish all that is to take an old-fashioned vacation at the beach. Some of you melancholy types who have tried the beach will scoff at the idea. You remember standing on the shore, staring at the horizon, and getting a desperate feeling in your stomach when you realized you were going to become part of The Great Beyond.</p>
Esquire_19780704_0090_001_0043.xml
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76
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Children, Inc.
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CHILDREN, INC.
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Esquire_19780704_0090_001_0044.xml
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77
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International Precious Metals Corporation
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International Precious Metals Corporation
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Esquire_19780704_0090_001_0045.xml
article
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78,79
Personal Finance
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Are You a $40,000 Flop?
If you’re only earning your age, you’re headed for the executive junkyard
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William Flanagan
Born before 1948? If you are not earning at least $30,000 a year, you are a flop, my friend, and will never make it to the executive suite. If you were born before 1943, better make that $40,000. If you were born before the war and are not in the high fifty thousands by now, you might as well resign yourself to a back seat in business, because in the corporate world, you are a has-been.
Esquire_19780704_0090_001_0046.xml
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79
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Carillon Importers, Ltd.: Bombay
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Carillon Importers, Ltd.
Bombay
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Esquire_19780704_0090_001_0047.xml
article
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80
Interiors
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Practical Pyramid
A freestanding structure offers needed privacy in a large open space
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Suzanne Slesin
The pyramid structure looks simple enough, sitting there all white and serene in the middle of the 3,000-square-foot loft. But it took furniture designer Peter Stamberg and a friend, wood craftsman Michael Thiele, over two years to plan it.
Esquire_19780704_0090_001_0048.xml
article
81
81,82
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The Right Stuff
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Suzanne Slesin
Anita Leclerc
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Esquire_19780704_0090_001_0049.xml
article
83
83
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Scenes From Real Life: a Cocktail Party
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MACK
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Esquire_19780704_0090_001_0050.xml
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84
84,85,86,87
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Esquire Classified
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Esquire_19780704_0090_001_0051.xml
article
88
88
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The Way We Live Now: Ode to Joy
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SOREL
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Esquire_19780704_0090_001_0052.xml
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89
89
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Don Q Imports: Don Q Gold Rum
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Don Q Imports
Don Q Gold Rum
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Esquire_19780704_0090_001_0053.xml
advertisement
90
90
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Reynolds Tobacco Co.: Now
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REYNOLDS TOBACCO CO.
NOW
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Esquire_19780704_0090_001_0054.xml