Issue: 19780201

Wednesday, February 1, 1978
February
2
True
89
Wednesday, August 12, 2015
5/10/2018 12:39:10 PM

Articles
cover
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Esquire
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Esquire_19780201_0089_002_0001.xml
advertisement
0_2
0_2
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Gm: Oldsmobile Delta 88
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GM
Oldsmobile Delta 88
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Esquire_19780201_0089_002_0002.xml
advertisement
1
1
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General Motors: Delco-gm Stereo
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General Motors
Delco-GM stereo
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Esquire_19780201_0089_002_0003.xml
advertisement
2
2,3
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Advertisement: Marlboro
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Marlboro
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Esquire_19780201_0089_002_0004.xml
advertisement
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4
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Gm: Buick Regal
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GM
Buick Regal
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Esquire_19780201_0089_002_0005.xml
tableOfContents
5
5
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Esquire
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Esquire_19780201_0089_002_0006.xml
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5
5
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Jacca
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Jacca
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Esquire_19780201_0089_002_0007.xml
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6
6
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[no value]
Gordon's Dry Gin Co. Ltd.
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GORDON'S DRY GIN CO. LTD.
[no value]
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Esquire_19780201_0089_002_0008.xml
masthead
6
6
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Esquire
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Esquire_19780201_0089_002_0009.xml
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7
7
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Redken Laboratories, Inc.
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REDKEN LABORATORIES, INC.
[no value]
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Esquire_19780201_0089_002_0010.xml
article
8
8,12
MEDIA
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Fallibility and the Fourth Estate
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RICHARD REEVES
A journalism review, More, called me the other day and asked whether I had made “any blunders” in a distinguished career. Yes, I had. What was the biggest one? Well, in 1968, on the front page of The New York Times, I predicted that Nelson Rockefeller would announce in two days that he was a candidate for President.
Esquire_19780201_0089_002_0011.xml
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11
11
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Britannica Home Library Service, Inc.
[no value]
Britannica Home Library Service, Inc.
[no value]
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Esquire_19780201_0089_002_0012.xml
advertisement
12
12
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Advertisement: Esquire
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Esquire
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Esquire_19780201_0089_002_0013.xml
advertisement
13
13
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[no value]
Datsun
[no value]
Datsun
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0014.xml
advertisement
14
14,15
[no value]
[no value]
Puerto Rican Rums
[no value]
Puerto Rican Rums
[no value]
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Esquire_19780201_0089_002_0015.xml
article
16
16,21
THE LANGUAGE
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A Pointed Discussion of Punctuation
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JOHN SIMON
In the writing, and even in the speaking, of good English, there is a silent partner: punctuation. Except as a pause, it is not audible (save when Victor Borge does a number on it), but it makes for basic clarity and can provide interesting shades of meaning in the form of undertones.
Esquire_19780201_0089_002_0016.xml
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17
17
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Nikon Inc.
[no value]
Nikon Inc.
[no value]
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[no value]
Esquire_19780201_0089_002_0017.xml
advertisement
20
20
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R. J. Reynolds Tobacco Co.: Real
[no value]
R. J. Reynolds Tobacco Co.
Real
[no value]
[no value]
Esquire_19780201_0089_002_0018.xml
article
22
22,24
GETTING AWAY
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The Best Golf Courses in the United States... That You Can Play!
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STEPHEN BIRNBAUM
This is the height of the frustration season for America’s golfers. Cold weather has shuttered most of the home courses of our players, and golf activity has mostly degenerated to gripping and ungripping a putter in front of a television set.
Esquire_19780201_0089_002_0019.xml
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23
23
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Seagram Distillers Co.: Seagram's V.o.
[no value]
SEAGRAM DISTILLERS CO.
Seagram's V.O.
[no value]
[no value]
Esquire_19780201_0089_002_0020.xml
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25
25
[no value]
[no value]
Tourism Development Company
[no value]
Tourism Development Company
[no value]
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Esquire_19780201_0089_002_0021.xml
article
26
26,29
FEATURES
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The First Totally Electronic Rock
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ALBERT GOLDMAN
<p>Kraftwerk is not exactly your standard white rock band. In their publicity shots, the four pop musicians appear to be impersonating four superstraight, short-haired, tie-and-suited German engineering students posing for their graduation picture at some technical Hochschule circa 1955.</p>
Esquire_19780201_0089_002_0022.xml
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27
27
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B & W T Co.: Kool
[no value]
B & W T CO.
KOOL
[no value]
[no value]
Esquire_19780201_0089_002_0023.xml
advertisement
28
28
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Advertisement: Seagram’s 7 Crown
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Seagram’s 7 Crown
[no value]
[no value]
Esquire_19780201_0089_002_0024.xml
advertisement
30
30,31
[no value]
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Bankers Life Company
[no value]
BANKERS LIFE COMPANY
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0025.xml
advertisement
32
32
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Advertisement: Esquire
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ESQUIRE
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Esquire_19780201_0089_002_0026.xml
article
32
32
Backstage With Esquire
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Backstage with Esquire
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C.B.
February is a lousy month and there isn’t much you can do with it short of flying somewhere warm or staying inside. Esquire recognizes the problem; indeed, anticipated it. Last month we gave you a preview of carnival time in Rio and an article on racquetball, America’s hottest new indoor sport.
Esquire_19780201_0089_002_0027.xml
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33
33
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Sony Corp. of America
[no value]
Sony Corp. of America
[no value]
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Esquire_19780201_0089_002_0028.xml
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34
34,35
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Saab
[no value]
SAAB
[no value]
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Esquire_19780201_0089_002_0029.xml
article
36
36,38
OUTDOORS
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The Sportsman’s Midwinter Dilemma
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GEOFFREY NORMAN
Come February, most places north of Virginia there isn’t a thing left that you can legally catch or kill. Maybe a rabbit or two if you are willing to go through hip-deep snow to get them. And some trout streams now have year-round fishing, but you are allowed to keep only the very large fish you catch or, in some cases, none at all.
Esquire_19780201_0089_002_0030.xml
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37
37
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The History Book Club
[no value]
The History Book Club
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Esquire_19780201_0089_002_0031.xml
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39
39
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Astro-trimmer
[no value]
Astro-Trimmer
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Esquire_19780201_0089_002_0032.xml
article
40
40,42
SPORTS
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One on One with the N.b.a.’s Probable Rookie of the Year
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ROY BLOUNT JR.
"It's pleasant," Jimmy Cannon once said of a sportswriter’s life. “I function in glad places.” That was before the major leagues got into New Jersey. I shouldn’t say that. Bernard King, who is the New Jersey Nets’ notable rookie forward, says, “I don’t find New Jersey offhand to be an atmosphere whereas it dictates to a player that they can’t feel they’re in the N.B.A.”
Esquire_19780201_0089_002_0033.xml
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41
41
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R.J. Reynolds Tobacco Co.: Vantage
[no value]
R.J. REYNOLDS TOBACCO CO.
Vantage
[no value]
[no value]
Esquire_19780201_0089_002_0034.xml
advertisement
43
43,46,47,48,49
[no value]
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Esquire Fortnightly Classified
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[no value]
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Esquire_19780201_0089_002_0035.xml
article
50
50,51
BOOKS
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Sontag Is Not a Camera
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ALFRED KAZIN
"I am a camera," said Christopher Isherwood as he went about Berlin in the Thirties. Whatever else can be said of her flash-flash remarks in her book On Photography (Farrar, Straus & Giroux, $7.95), Susan Sontag is not a camera. She would rather talk about the nature of “images” than see pictures in the life around her.
Esquire_19780201_0089_002_0036.xml
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51
51
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Somerset Importers Ltd.: Tanqueray
[no value]
SOMERSET IMPORTERS LTD.
Tanqueray
[no value]
[no value]
Esquire_19780201_0089_002_0037.xml
article
52
52
The Sound & The Fury
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The Sound and the Fury
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Only a literary figure like Norman Mailer could effectively handle an enigmatic topic like television with such flair (Of a Small and Modest Malignancy, Wicked and Bristling with Dots, November). To borrow one of Mailer’s favorite metaphors, his story was a heavyweight bout, Ego vs. The Force.
Esquire_19780201_0089_002_0038.xml
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53
53
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R.J. Reynolds Tobacco Co.
[no value]
R.J. REYNOLDS TOBACCO CO.
[no value]
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Esquire_19780201_0089_002_0039.xml
advertisement
54
54
[no value]
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Seagram Distillers Co.
[no value]
SEAGRAM DISTILLERS CO.
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0040.xml
article
55
55,56,57,58,59,124,125,128,129
Articles
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Conflict of Interest: a Growing Problem for Couples
As two-career couples increase and as women rise higher in the power structure, the conflicts become more serious
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Eleanor Randolph
There is a problem that my mother did not tell me about, and neither did Gloria Steinem. When they lectured on women and careers, they always emphasized the conflict between the office and the home. Mother naturally rooted for the home, while Ms. Steinem lobbied for the office.
Esquire_19780201_0089_002_0041.xml
article
60
60,61,62,63,64,65,133,134
THE NEW CIVIL WAR
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California vs. the U.S.
If Jerry Brown runs against Jimmy Carter in 1980, it will be a cultural civil war—Spaceship Earth against the Puritan Ethic
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Richard Reeves
<p>The thirty-ninth President of the United States came to Los Angeles ten months after taking office to speak at a Democratic-party fund-raising dinner. He was introduced by the governor of California, who spoke for just over a minute before concluding, “So, with that, I think he’s here.”</p>
Esquire_19780201_0089_002_0042.xml
article
66
66,67,68,130,131,132
THE NEW CIVIL WAR
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An Insider's View of Jerry Brown
A colleague's linear notes on the governor's distinctly nonlinear style
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J.D. Lorenz
one day during the 1974 gubernatorial campaign, Jerry Brown was quite excited about a television commercial he had just filmed. It was his law-and-order ad. He was shown sitting with a group of older people, telling how his grandmother had taken a walk in the park every day of her adult life until she had become too afraid of being mugged.
Esquire_19780201_0089_002_0043.xml
article
69
69
cartoon
[no value]
"I Distinctly Said Bandannas!"
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Esquire_19780201_0089_002_0044.xml
article
70
70,71,72,73,74,75,76,77
FEATURES
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Men and Their Libraries
You can tell a lot about a man from the way he keeps his books
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Suzanne Slesin
“Show me your books, and I’ll tell you who you are,” says John Fleming, one of the world’s foremost rare-book collectors, whose New York library is shown on page 74. “I believe that when a man collects books and lives in his library, a certain osmosis takes place and he develops a quality of humanism and intellectualism, even if the books are not read.”
Esquire_19780201_0089_002_0045.xml
article
78
78,79
FEATURES
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Reaching for the Top Shelf
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Once you start collecting books, there’s no turning back. Whether rare volumes or best sellers, books pile up and soon the shelves are reaching the ceiling and threatening to put you out of the house. That’s when you admit that you do, indeed, have a library and when you start to worry about cracked bindings and brittle paper.
Esquire_19780201_0089_002_0046.xml
article
80
80,81,82
Articles
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Friends
In all the years I have known him, I have never set foot in my friend's house. The reason is his son Noah. Noah is brain-damaged...
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John Gregory Dunne
Josh Greenfeld is a friend of mine. For years now we have talked every day on the telephone. Twice, three times, sometimes four times, a day. Novelist, playwright, screenwriter, critic, journalist, columnist, diarist—Josh is all these things, and good at them, too, a jack-of-all-trades and master of more than one.
Esquire_19780201_0089_002_0047.xml
article
83
83
cartoon
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"Either You Sashay Up to the Bar Like the Rest of the Boys Or You're Out of the Gang."
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Esquire_19780201_0089_002_0048.xml
article
84
84,85,86,87
FASHION
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Run Bill Run Sweat Boggs Sweat
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Bill Boggs is a busy man. As host of New York’s popular television talk show Midday Live, he has, it seems, to be everywhere at once: meeting with TV execs and production crews, preparing interviews, staying on top of the news, giving speeches, accepting awards, talking to the press, making the rounds of parties.
Esquire_19780201_0089_002_0049.xml
article
88
88,89,90,91
TRAVEL
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Castro Comestibles
Now that they'll finally let you visit Havana, where will you eat, and what, and how well? An exclusive inside report
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George Lang
Cuban cuisine was once considered the most refined cousin of Spain’s, and some of the dishes I tasted on a recent visit to the island reflected that glory. The dishes available in restaurants, however, are limited in range.
Esquire_19780201_0089_002_0050.xml
article
92
92,93,94,95
FEATURES
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Show Her You Love Her
They say that to give a gift is a reward in itself. Maybe. But if a gift is chosen so carefully that it inspires a favor in return, who's to complain? Not us. Not Saint Valentine
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[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0051.xml
article
96
96,97,98,101,102,103
Articles
[no value]
What You Need to Know About Investing That Your Broker Won’t Tell You
When to short a stock, buy on margin, take advantage of a special offering
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Andrew Tobias
Annual reports are organized very simply. The good news is contained up front in the president’s message and ensuing text; the bad news is contained in the foot-notes to the financial statement. You should be aware that for big, widely followed companies, everything of any substance contained in the annual report was known to sophisticated investors months earlier.
Esquire_19780201_0089_002_0052.xml
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99
99
[no value]
[no value]
B&wt Co.: Fact
[no value]
B&WT Co.
FACT
[no value]
[no value]
Esquire_19780201_0089_002_0053.xml
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100
100
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[no value]
U.s. Postal Service
[no value]
U.S. Postal Service
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0054.xml
article
104
104,105,106,107,108,132,133
SPORTS
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Looking for Josh Gibson
He could hit seventy-five home runs in a season. He was called the greatest hitter in baseball history. He was elected to the Hall of Fame. Probably, you've never heard of him
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William Brashler
<p>He died in the early morning of January 20, 1947, a depressed, sick and bedeviled man. It really shouldn’t have mattered much. Ballplayers have a way of dying gracelessly. The coffins are carried out by teammates, a sentimental sportswriter mourns in print with such encomiums as “dogged” and “likable,” and the date of death is duly noted in Macmillan’s Baseball Encyclopedia, the repository of such immortal information.</p>
Esquire_19780201_0089_002_0055.xml
article
109
109
cartoon
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"Needs Work."
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Esquire_19780201_0089_002_0056.xml
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110
110
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Advertisements
[no value]
R. J. Reynolds Tobacco Co.
Winston Lights
R. J. Reynolds Tobacco Co.
Winston Light 100's
[no value]
[no value]
Esquire_19780201_0089_002_0057.xml
article
111
111,112,113,114,115,116,117,118
FICTION
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The Education of Haymon Jacobs
All it took was a basketball, a school yard and a push
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[no value]
Robert Greenfield
<p>On a Saturday afternoon so bright and shiny with the promise of spring that even the store windows along Brighton Beach Avenue gleam friendly, the soft scent of new grass and warm earth mingles with the hard odor of dog shit that has lain cold and frozen on the sidewalk for months.</p>
Esquire_19780201_0089_002_0058.xml
advertisement
NYM118A
NYM118A
[no value]
[no value]
The Jos. Garneau Co.: Martell
[no value]
THE JOS. GARNEAU CO.
Martell
[no value]
[no value]
Esquire_19780201_0089_002_0059.xml
advertisement
NYM118B
NYM118B
[no value]
[no value]
Dorado Beach Hotel
[no value]
Dorado Beach Hotel
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0060.xml
advertisement
NYM118C
NYM118C
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0061.xml
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NYM118D
NYM118D
[no value]
[no value]
Renfield Importers, Ltd.: Prince 12 Year Old
[no value]
RENFIELD IMPORTERS, LTD.
Prince 12 year old
[no value]
[no value]
Esquire_19780201_0089_002_0062.xml
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NYM118E
NYM118E
[no value]
[no value]
The Barclay
[no value]
The Barclay
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0063.xml
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NYM118F
NYM118F
[no value]
[no value]
Montauk Yacht Club
[no value]
Montauk Yacht Club
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0064.xml
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NYM118F
NYM118F
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0065.xml
article
NYM118F
NYM118F,NYM118H,NYM118L
[no value]
[no value]
Dining In/out with Esquire
Steak Row: New and old
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[no value]
Florence Fabricant
Steak Row is more than geography. It is a style of dining out characterized by the dollar-a-shrimp shrimp cocktail, perfectly charbroiled beef, salads of alternating tomato and onion slices, platters of home fries and hashed-browns, cheesecake and good coffee, all à la carte, to be ordered without benefit of menu.
Esquire_19780201_0089_002_0066.xml
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NYM118G
NYM118G
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0067.xml
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NYM118H
NYM118H
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0068.xml
advertisement
NYM118I
NYM118I
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0069.xml
advertisement
NYM118J
NYM118J
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
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[no value]
Esquire_19780201_0089_002_0070.xml
advertisement
NYM118K
NYM118K
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
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[no value]
Esquire_19780201_0089_002_0071.xml
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NYM118L
NYM118L
[no value]
[no value]
Gotham
[no value]
Gotham
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0072.xml
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NYM118L
NYM118L
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0073.xml
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NYM118L
NYM118L
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0074.xml
advertisement
NYM118L
NYM118L
[no value]
[no value]
Advertisement
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[no value]
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Esquire_19780201_0089_002_0075.xml
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119
119
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Advertisement
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Esquire_19780201_0089_002_0076.xml
article
120
120,122,123
FEATURES
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Sinatra and Company
Sinatra seems to have regained through age the kind of valiant vulnerability he had as a young man
[no value]
[no value]
Peter Bogdanovich
"The show starts at midnight," his secretary had said, “but Frank will be on the Jerry Lewis telethon at eleven-fifteen, if you want to watch.” It was early in September, 1976, and we were in rooms at Caesars Palace in Las Vegas with both television sets on as we dressed for Sinatra’s second show.
Esquire_19780201_0089_002_0077.xml
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121
121
[no value]
[no value]
Nostalgia Book Club
[no value]
Nostalgia Book Club
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0078.xml
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125
125
[no value]
[no value]
The Jos. Garneau Co.
[no value]
The Jos. Garneau Co.
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0079.xml
advertisement
126
126,127
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0080.xml
article
129
129
[no value]
[no value]
Picture Credits
[no value]
[no value]
[no value]
[no value]
Page 68: Top, Cinemabilia; bottom, Movie Star News. Page 92: Dress by House of Julio. Page 107: Baseball Hall of Fame.
Esquire_19780201_0089_002_0081.xml
advertisement
129
129
[no value]
[no value]
Jack Daniel Distillery
[no value]
Jack Daniel Distillery
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0082.xml
article
130
130
cartoon
[no value]
"You Call That a Genie?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0083.xml
advertisement
131
131
[no value]
[no value]
Barbizon Schools Intl.
[no value]
Barbizon Schools Intl.
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0084.xml
advertisement
131
131
[no value]
[no value]
Kenmore
[no value]
KENMORE
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0085.xml
advertisement
131
131
[no value]
[no value]
Congers Color Labs
[no value]
Congers Color Labs
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0086.xml
advertisement
131
131
[no value]
[no value]
Richlee Shoe Company
[no value]
RICHLEE Shoe Company
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0087.xml
advertisement
133
133
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0088.xml
article
134
134
cartoon
[no value]
"Hetero, Homo, Bisexual—whatever. Leonard, Honey, You’re Fifty-one Years Old. Do Something!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0089.xml
advertisement
135
135
[no value]
[no value]
BMW of North America, Inc.
[no value]
BMW of North America, Inc.
[no value]
[no value]
[no value]
Esquire_19780201_0089_002_0090.xml
advertisement
136
136
[no value]
[no value]
Philip Morris Inc.: Merit
[no value]
Philip Morris Inc.
Merit
[no value]
[no value]
Esquire_19780201_0089_002_0091.xml