Issue: 19780101

Sunday, January 1, 1978
January
1
True
89
Thursday, July 23, 2015
5/10/2018 12:39:23 PM

Articles
cover
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0_1
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Esquire
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Esquire_19780101_0089_001_0001.xml
advertisement
0_2
0_2
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Advertisement: Benson & Hedges
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Benson & Hedges
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Esquire_19780101_0089_001_0002.xml
advertisement
1
1
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Advertisement
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Esquire_19780101_0089_001_0003.xml
advertisement
2
2
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Bulova Watch Co., Inc.
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Bulova Watch Co., Inc.
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Esquire_19780101_0089_001_0004.xml
tableOfContents
3
3
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Esquire
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Esquire_19780101_0089_001_0005.xml
advertisement
3
3
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Camp Industries
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CAMP INDUSTRIES
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Esquire_19780101_0089_001_0006.xml
masthead
4
4
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Esquire
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Esquire_19780101_0089_001_0007.xml
advertisement
4
4
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Advertisement: Sabroso
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Sabroso
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Esquire_19780101_0089_001_0008.xml
advertisement
4
4
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Bostonian Shoes
[no value]
Bostonian Shoes
[no value]
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Esquire_19780101_0089_001_0009.xml
advertisement
5
5
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De Beers Consolidated Mines, Ltd.
[no value]
De Beers Consolidated Mines, ltd.
[no value]
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Esquire_19780101_0089_001_0010.xml
article
6
6
The Sound & The Fury
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The Sound and the Fury
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Talkin’ ’bout John Simon ’n’ his colum in da las’ issue of you’ rag (The Language: Playing Tennis Without a Net, October), me ’n’ my main squeeze wuz discussin’ da very same topick ’n’ we’d jus’ lak to put in our appreshiashun to da man what wrote dat.
Esquire_19780101_0089_001_0011.xml
advertisement
7
7
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R. J. Reynolds Tobacco Co.: Winston
[no value]
R. J. Reynolds Tobacco Co.
Winston
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Esquire_19780101_0089_001_0012.xml
article
8
8
Backstage With Esquire
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Backstage with Esquire
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C.B
For the last seventeen years here at Esquire, the January issue has had a special meaning. As noted in the introduction to our recent sampling of the best of the Dubious Achievement Awards, the tradition of celebrating the year’s absolutely worst events, discoveries and news makers goes back to 1961, when then editor Harold Hayes decided to go The Harvard Lampoon’s annual Worsts awards one better.
Esquire_19780101_0089_001_0013.xml
advertisement
8
8
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A Book-of-the-Month Club
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A BOOK-OF-THE-MONTH CLUB
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Esquire_19780101_0089_001_0014.xml
advertisement
8
8
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Warner Books
[no value]
WARNER BOOKS
[no value]
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Esquire_19780101_0089_001_0015.xml
advertisement
11
11
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The Continental Corporation
[no value]
The Continental Corporation
[no value]
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Esquire_19780101_0089_001_0016.xml
article
12
12,14
MONEY
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Money
Now aren’t you glad you didn't go into a tax shelter?
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ANDREW TOBIAS
TWO hundred twenty million Americans are subject to the Internal Revenue Code; perhaps five hundred understand it. I mean really understand it. I went to see one of them. Stuart Becker, thirty-four, is six feet tall, two hundred five pounds, reddish blond, round at the edges and good-humored.
Esquire_19780101_0089_001_0017.xml
advertisement
13
13
[no value]
[no value]
Seagram Distillers Co.: Myers's Rum
[no value]
Seagram Distillers Co.
MYERS'S RUM
[no value]
[no value]
Esquire_19780101_0089_001_0018.xml
advertisement
15
15
[no value]
[no value]
Sony Corporation
[no value]
Sony Corporation
[no value]
[no value]
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Esquire_19780101_0089_001_0019.xml
article
16
16,18
OUTDOORS
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Outdoors
Bluetick hounds: Bawling and treeing
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GEOFFREY NORMAN
When you consider that all dogs are descendants of wolves or coyotes, then coon dogs have it pretty good. At least they are allowed to hunt— and sometimes to kill—in packs. And they are bred for it, just as thoroughbreds are bred to race. Good dogs are mated with other good dogs and when the pups are old enough, they are taken into the woods for the decisive test.
Esquire_19780101_0089_001_0020.xml
advertisement
17
17
[no value]
[no value]
R.J. Reynolds Tobacco Co.: Vantage
[no value]
R.J. REYNOLDS TOBACCO CO.
Vantage
[no value]
[no value]
Esquire_19780101_0089_001_0021.xml
advertisement
19
19
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Advertisement
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Esquire_19780101_0089_001_0022.xml
article
20
20,22
BOOKS
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Robert Lowell and John Ashbery: The Difference Between Poets
Robert Lowell and John Ashbery: The difference between poets
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ALFRED KAZIN
<p>On September 12, 1977, the poet Robert Lowell, who had just flown in from Ireland, died of a heart attack in the taxi that he had taken from Kennedy Airport. Although even The New York Times did not carry the full story, it is typical of the gossipiness that attaches itself to famous poets—especially when they write extremely personal confessional poems like Lowell’s— that everyone soon “knew” that in Ireland he had broken with his third wife, Caroline Blackwood.</p>
Esquire_19780101_0089_001_0023.xml
advertisement
21
21
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Polaroid Corporation
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Polaroid Corporation
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Esquire_19780101_0089_001_0024.xml
advertisement
23
23,25,27
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Polaroid Corporation: Sx-70
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Polaroid Corporation
SX-70
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Esquire_19780101_0089_001_0025.xml
article
24
24,26
GETTING AWAY
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Getting Away
Hungarian holiday
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STEPHEN BIRNBAUM
The soldier standing at the foot of the plane’s exit stairs is a bit of a red herring—no pun intended. Stationed directly in the path of disembarking passengers, a machine gun clutched ominously under one arm, his presence usually inspires a small start from uninitiated visitors.
Esquire_19780101_0089_001_0026.xml
article
28
28,32,34
HOLLYWOOD
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An Afternoon at the New Yorker
An afternoon at the New Yorker
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PETER BOGDANOVICH
<p>The Rolls Silver Cloud pulled up in front of the New Yorker Theater one afternoon around four, and a tall, stately woman got out, followed by a thin, frail man whom I immediately recognized as Montgomery Clift. As though in somewhat of a trance, the two of them—the lady, we found out later, was Mrs. Walter Huston—made their way into the theater, where we were running a couple of Hitchcock pictures.</p>
Esquire_19780101_0089_001_0027.xml
advertisement
29
29
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Renault Usa, Inc.: Le Car
[no value]
Renault USA, Inc.
Le Car
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Esquire_19780101_0089_001_0028.xml
advertisement
30
30,31
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Advertisement
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Esquire_19780101_0089_001_0029.xml
advertisement
33
33
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Seagram Disiiilers Co.
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SEAGRAM DISIIILERS CO.
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Esquire_19780101_0089_001_0030.xml
advertisement
34
34
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Sperti Drug Products, Inc.
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Sperti Drug Products, Inc.
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Esquire_19780101_0089_001_0031.xml
advertisement
34
34
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Advertisement: Esquire
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Esquire
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Esquire_19780101_0089_001_0032.xml
advertisement
37
37
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Time-life Records: Tchaikovsky
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TIME-LIFE RECORDS
TCHAIKOVSKY
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Esquire_19780101_0089_001_0033.xml
article
38
38,40
MEDIA
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Media
Savage fire: The importance of Bill Safire
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RICHARD REEVES
The man is an idiot. He’s a walking argument for confiscatory inheritance taxes.” It was just the boys in The New York Times city room talking about their boss one afternoon in April, 1973. Punch Sulzberger, the newspaper’s publisher, had just hired William Safire as a columnist.
Esquire_19780101_0089_001_0034.xml
advertisement
39
39
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Calvert Dist. Co.: Jameson
[no value]
CALVERT DIST. CO.
Jameson
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Esquire_19780101_0089_001_0035.xml
advertisement
40
40
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Advertisement
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Esquire_19780101_0089_001_0036.xml
advertisement
40
40
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Black Sea Shipping Company
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Black Sea Shipping Company
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Esquire_19780101_0089_001_0037.xml
advertisement
41
41
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Kodak: Kodak Moviedeck Projectors
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Kodak
Kodak Moviedeck projectors
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Esquire_19780101_0089_001_0038.xml
advertisement
42
42,43
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Advertisement
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Esquire_19780101_0089_001_0039.xml
advertisement
44
44
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Advertisement: Seagram's 7 Crown
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Seagram's 7 Crown
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Esquire_19780101_0089_001_0040.xml
article
45
45,46,47,48,49
SEVENTEENTH ANNUAL WORST YEAR YET
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Esquire's Dubious Achievement Awards for 1977
A review—in words and pictures—of the seventeenth consecutive worst year yet!
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So does Bert Lance The federal government spends $697,298 per minute. Trouble is, it doesn't work six months out of the year and it stinks when it does Earl Braxton of Mt. Clemens, Michigan, designed a toilet and named it "Here’s Johnny.” It’s called the Dr. Joyce Brothers An agricultural research group developed a square tomato.
Esquire_19780101_0089_001_0041.xml
article
50
50,51,52,53,134,135,136
HOLLYWOOD
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The Resurrection of Jason Robards
A long day's journey into the bright
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John Bryson
<p>Last fall Jason Robards scored one of the triumphs of his acting career with his powerful and widely acclaimed portrayal of President Richard Monckton (read Richard Nixon) on the TV drama Washington: Behind Closed Doors. But the only time Richard Nixon and Jason Robards ever met was late one night in the mid-Fifties, in the bar of Frankie and Johnnie’s, a walk-up theatrical restaurant on West Forty-fifth Street in New York, not far from Broadway.</p>
Esquire_19780101_0089_001_0042.xml
article
54
54,55,56,57
FEATURES
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What Your Eyes Tell You About Your Health
If the eyes are the windows of the soul, they are also the early-warning system of the body
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Jessica Maxwell
Eyes talk. In fact, they can tell us things our doctors can’t. That’s because they, and they alone, know what’s going on everywhere in our bodies. Consider the eye above. See those translucent halos starting at the iris’ edge and moving inward? They are stress rings—actual crimps in the fibers of the iris.
Esquire_19780101_0089_001_0043.xml
article
58
58,59,60
Articles
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Abortion & Men
Men can be the silent victims of abortion. Many suppress their fear and guilt, then one day wake up angry, depressed and, in some eases, impotent
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Linda Bird Francke
<p>You see them in the waiting rooms of all the clinics. Nervous and apprehensive, they leaf through tattered copies of old magazines, leaving the stories unread. For the most part, they avoid eye contact with one another, and when the fight to concentrate on the magazines is lost, their eyes remain fixed on the floor.</p>
Esquire_19780101_0089_001_0044.xml
article
61
61
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Mr. Nice Guy
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Edward Sorel
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Esquire_19780101_0089_001_0045.xml
article
62
62,63,64,142,143,144,145,146
Articles
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This Man Was Made Possible by a Grant from Mobil Oil
Meet Herb Schmertz: Not even the Medicis could match his $21 million yearly public-relations budget
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Michael Gerrard
<p>A framed cartoon hangs by Herbert Schmertz's round desk, near the copy of Variety and the painted oil drum he now uses as a wastebasket. In the cartoon, a paunchy man enters his living room to find his wife watching a violinist on the tube. “That’s Mr. Panasovich, dear,” she says.</p>
Esquire_19780101_0089_001_0046.xml
article
65
65
cartoon
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"Ichh!" Blahh!" "Yuk!" "Ugh!" "Sheesh!" "Ptui!" "Ycch!" Gagh!" Bleah!"
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Esquire_19780101_0089_001_0047.xml
article
66
66,67,68,69,70,71,132,134
FEATURES
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Farewell to Flesh: Rio Goes Hollywood
The samba parade down the avenue: Fortyfive minutes to cut your name in asphalt
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Albert Goldman
<p>There’s no rhythm in the world like the beat of that Carnival samba down in Rio. It grabs you the moment you check into your hotel, seizes you when you least expect it, as you’re hanging up a neatly pressed suit or sipping a quiet Scotch or burrowing gratefully into a cool white bed.</p>
Esquire_19780101_0089_001_0048.xml
article
72
72
TRAVEL
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A Guide to Carnival Time in Rio
How to do it right: Tips on travel, hotels, restaurants, tickets and taxis
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Stephen Birnbaum
You can get a fair feeling of the festivities simply by walking the main drags after dark during the four days of Rio’s official Carnival (this year, February 4-7). But if you want to see the big events—the samba extravaganzas on the Avenida Presidente Vargas (February 5) or any of the major balls—be prepared to spend some real money.
Esquire_19780101_0089_001_0049.xml
article
73
73,74,75,76,140,141,142
Articles
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The Dirty Little Secret of Lie Detectors
They lie
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[no value]
Jonathan Kwitny
Lie detectors lie. The people in the lie-detector business have asked me not to disclose this. They contend that if the average citizen stops believing that lie detectors are infallible, lie detectors will become even less reliable than they are.
Esquire_19780101_0089_001_0050.xml
article
77
77
cartoon
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"Po-ta-a-a-to-o-o!"
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Esquire_19780101_0089_001_0051.xml
article
78
78,79,80,81
FEATURES
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Racquetball: the Hottest New Game
It’s fast-moving, action-packed and takes only minutes to learn
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[no value]
Philip Singerman
If could get a racket under its wing," a man from Tennessee told me over the phone, “I could teach a one-eyed duck to play racquetball in less than half an hour— the game’s that easy to learn.” A week later, on a steaming hot Sunday morning in July, I walked through a miniature door, set in a transparent Plexiglas wall, onto a regulation-size racquetball court—a rectangular box forty feet long, twenty feet wide and twenty feet high—in the cool confines of the Manhattan Squash Club.
Esquire_19780101_0089_001_0052.xml
article
82
82,83,84,86
FICTION
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Kramer & Son
The comeback trail is tough when you have a four-year-old for a roommate
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[no value]
Avery Corman
Larry said it was the bargain of the season, a full share in a group house on Fire Island, a distress sale— the shareholder had had a nervous breakdown. “From being in the house?” Ted asked. “I don’t know. It happened July Fourth weekend. She didn’t meet anybody, and when the weekend was over she couldn’t get out of her chair.”
Esquire_19780101_0089_001_0053.xml
article
85
85
cartoon
[no value]
"Is That What You Call a Sneer of Cold Command?"
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[no value]
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[no value]
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Esquire_19780101_0089_001_0054.xml
article
87
87,88
FASHION
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What to Wear in the Winter Sun
From Las Hadas to Hilton Head, the way to feel right in all the right places is to look like a man who can afford to relax
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What mixes easily in the best society—the understated opulence of cream on cream. The unlined cotton jacket is proper but comfortable; layer it over a pale cream crew-neck, push up the sleeves, and you’ve got style. Jacket, Jean-Paul Germain, $150 at Davis for Men, Chicago; Butch Blum, Seattle.
Esquire_19780101_0089_001_0055.xml
article
89
89
FASHION
[no value]
Loose Living
What to wear in the afternoon when you won't be home till morning
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[no value]
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To go from easy afternoons to elegant evenings with aplomb, two softly constructed suits that take luxury for granted. Left: Double-breasted silk by Alexander Julian, $275 at Jerry Magnin, Los Angeles; Barney’s, New York; Brittany Ltd., Chicago.
Esquire_19780101_0089_001_0056.xml
article
90
90,91
FASHION
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Day for Night
Slip one of these on over your bare chest; you'll remember why you left home
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[no value]
What to wear when you don’t feel like getting dressed. Left: A big beige silk-and-cotton pullover that’s barely there. By Beene Bag Men for Chesa, $60 at Saks Fifth Avenue, New York; Bullock’s Wilshire, Los Angeles. Right: Striped cotton big shirt with band collar, The Arthur Richards Man, $32.50 at Joseph Magnin, San Francisco; Saks, New York; Marshall Field, Chicago.
Esquire_19780101_0089_001_0057.xml
article
92
92,93
FEATURES
[no value]
Tools of the Trade: Weather Instruments
Everything you need to measure temperature, wind speed, air pressure and rainfall
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[no value]
[no value]
Why should you suffer those buffoons who parade as meteorologists on the evening news? Must you forever endure their repartee with the anchormen? You don’t need a weatherman to know which wav the wind blows. Just peek at a few friendly-looking dials, gauges and charts.
Esquire_19780101_0089_001_0058.xml
article
94
94,95,96,97,98,99,100,102,104,109,110,111,112,114,115,116,118,119,125,126,127,130,131
WAR
[no value]
Time Inc.’s Internal War Over Vietnam
Here is Henry Luce, the famous editor in chief, at odds with his best reporters— with Teddy White and Charley Mohr—at odds with Kennedy and Nixon and just about everyone else, except the managing editor who finally crossed him
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[no value]
David Halberstam
<p>Everyone called him Harry. It was a sign of terrible ignorance to call him Henry. He was not easily approached, he did not grant intimacy easily; but Harry it had to be. Once, when he was trying desperately to get Dwight Eisenhower to run for the Presidency, he told his managing editors that he was making progress, that Ike was coming along.</p>
Esquire_19780101_0089_001_0059.xml
advertisement
101
101
[no value]
[no value]
R. J. Reynolds Tobacco Co.: Real
[no value]
R. J. Reynolds Tobacco Co.
Real
[no value]
[no value]
Esquire_19780101_0089_001_0060.xml
advertisement
103
103
[no value]
[no value]
General Wine & Spirits Co.
[no value]
GENERAL WINE & SPIRITS CO.
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0061.xml
advertisement
105
105
[no value]
[no value]
Marantz Co., Inc.
[no value]
Marantz Co., Inc.
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0062.xml
advertisement
106
106
[no value]
[no value]
Windjammer Cruises
[no value]
Windjammer Cruises
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0063.xml
advertisement
107
107
[no value]
[no value]
Advertisement
[no value]
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Esquire_19780101_0089_001_0064.xml
advertisement
108
108
[no value]
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Advertisement: More Menthol
[no value]
[no value]
More MENTHOL
[no value]
[no value]
Esquire_19780101_0089_001_0065.xml
advertisement
111
111
[no value]
[no value]
Sony Corp.: Model Icf-c575w Digimatic Clock Radio
[no value]
Sony Corp.
Model ICF-C575W Digimatic Clock Radio
[no value]
[no value]
Esquire_19780101_0089_001_0066.xml
advertisement
113
113
[no value]
[no value]
Cinqfrères Corporation
[no value]
Cinqfrères Corporation
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0067.xml
advertisement
117
117
[no value]
[no value]
B&wt Co.: Fact
[no value]
B&WT Co.
FACT
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[no value]
Esquire_19780101_0089_001_0068.xml
advertisement
119
119
[no value]
[no value]
Nichols & Co.: Wild Turkey
[no value]
NICHOLS & CO.
Wild Turkey
[no value]
[no value]
Esquire_19780101_0089_001_0069.xml
advertisement
120
120
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[no value]
Advertisement: Jacaré White-rosé
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Jacaré White-Rosé
[no value]
[no value]
Esquire_19780101_0089_001_0070.xml
advertisement
121
121
[no value]
[no value]
Sankyo: the Sankyo Xl400s
[no value]
Sankyo
THE SANKYO XL400S
[no value]
[no value]
Esquire_19780101_0089_001_0071.xml
advertisement
122
122
[no value]
[no value]
British Airways
[no value]
British Airways
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0072.xml
advertisement
123
123
[no value]
[no value]
Maidstone Wine & Spirits Inc.
[no value]
Maidstone Wine & Spirits Inc.
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0073.xml
advertisement
124
124
[no value]
[no value]
Advertisement: True
[no value]
[no value]
True
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[no value]
Esquire_19780101_0089_001_0074.xml
advertisement
128
128,129
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
Esquire
[no value]
[no value]
Esquire_19780101_0089_001_0075.xml
advertisement
133
133
[no value]
[no value]
Weider Institute
[no value]
WEIDER INSTITUTE
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0076.xml
article
136
136
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Picture Credits
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[no value]
[no value]
[no value]
Page 45: Sygma. Page 46: Top, Movie Star News; bottom, U.P.I. Page 47: Top to bottom: Wide World; John Bryson; U.P.I. Page 48: Both by U.P.I. Page 49: Top to bottom: U.P.I.; Paul Hosefros/New York Times; U.P.I. Page 57: Cody and Feldman, Brian Wolff. Page 66: Bruno Barbey/ Magnum.
Esquire_19780101_0089_001_0077.xml
article
136
136
cartoon
[no value]
"What's Your Dog's Name?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0078.xml
advertisement
CHI136A
CHI136A
[no value]
[no value]
British Industries Co.: B·i·c Venturi Speaker Systems
[no value]
British Industries Co.
B·I·C VENTURI SPEAKER SYSTEMS
[no value]
[no value]
Esquire_19780101_0089_001_0079.xml
advertisement
CHI136B
CHI136B,CHI136C
[no value]
[no value]
Toshiba America, Inc.: the Toshiba Video Studio
[no value]
TOSHIBA AMERICA, INC.
The Toshiba Video Studio
[no value]
[no value]
Esquire_19780101_0089_001_0080.xml
advertisement
CHI136D
CHI136D
[no value]
[no value]
The Barclay
[no value]
The Barclay
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0081.xml
advertisement
139
139
[no value]
[no value]
The Executive Program
[no value]
The Executive Program
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0082.xml
article
140
140
cartoon
[no value]
"Bickford, Why Don't You Show These Folks Some of Our Money?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0083.xml
article
141
141
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0084.xml
advertisement
143
143
[no value]
[no value]
Jacca
[no value]
Jacca
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0085.xml
advertisement
144
144
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0086.xml
advertisement
144
144
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0087.xml
advertisement
145
145
[no value]
[no value]
Barbizon Schools Intl. Headquarters
[no value]
Barbizon Schools Intl. Headquarters
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0088.xml
advertisement
145
145
[no value]
[no value]
Heraldica Imports, Inc.
[no value]
HERALDICA IMPORTS, INC.
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0089.xml
advertisement
145
145
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0090.xml
advertisement
145
145
[no value]
[no value]
Richlee Shoe Company
[no value]
RICHLEE Shoe Company
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0091.xml
article
146
146
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0092.xml
advertisement
147
147
[no value]
[no value]
Renfield Importers, Ltd.
[no value]
RENFIELD IMPORTERS, LTD.
[no value]
[no value]
[no value]
Esquire_19780101_0089_001_0093.xml
advertisement
148
148
[no value]
[no value]
R.J. Reynolds Tobacco Co.: Salem
[no value]
R.J. REYNOLDS TOBACCO CO.
Salem
[no value]
[no value]
Esquire_19780101_0089_001_0094.xml