Issue: 19690301

Saturday, March 1, 1969
March
3
True
72
Tuesday, February 2, 2016
5/10/2018 12:41:13 PM

Articles
cover
0_1
0_1
[no value]
[no value]
Esquire
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0001.xml
advertisement
0_2
0_2
[no value]
[no value]
Cadillac
[no value]
Cadillac
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0002.xml
advertisement
1
1
[no value]
[no value]
The Equitable Life Assurance Society of the United States
[no value]
The Equitable Life Assurance Society of the United States
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0003.xml
advertisement
2
2,3
[no value]
[no value]
Book-of-the-Month Club, Inc.
[no value]
Book-of-the-Month Club, Inc.
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0004.xml
advertisement
4
4
[no value]
[no value]
Advertisement: Lark
[no value]
[no value]
Lark
[no value]
[no value]
Esquire_19690301_0072_003_0005.xml
tableOfContents
5
5
[no value]
[no value]
Esquire
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0006.xml
masthead
5
5
[no value]
[no value]
masthead
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0007.xml
advertisement
5
5
[no value]
[no value]
Revlon: PUB
[no value]
Revlon
PUB
[no value]
[no value]
Esquire_19690301_0072_003_0008.xml
advertisement
6
6
[no value]
[no value]
Morris U.S.A.
[no value]
Morris U.S.A.
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0009.xml
article
6
6
PUBLISHER’S PAGE
[no value]
PUBLISHER’S PAGE
Good-bye and Hello to Oscar E. Schoeffler
[no value]
[no value]
A.G.
When this magazine was in its infancy we were walking the floor with it one night, after a manner of speaking. We were trying to get out a promotion booklet, in an attempt to cope with some of its first growing pains. One of the founders stopped by, on his way home (we all worked long hours in those days, largely from habit and from lack of anything that was more fun to do), and suggested that we stick in a line somewhere to the effect that ours was a company in which “all the principals are under forty.”
Esquire_19690301_0072_003_0010.xml
advertisement
6
6
[no value]
[no value]
Curlee Clothing Co.: Canterfield
[no value]
Curlee Clothing Co.
Canterfield
[no value]
[no value]
Esquire_19690301_0072_003_0011.xml
advertisement
7
7
[no value]
[no value]
Black’s Readers Service Co.
[no value]
Black’s Readers Service Co.
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0012.xml
article
8
8
[no value]
[no value]
AFTERMATH
[no value]
[no value]
[no value]
ELINOR KAINE
Last September, Esquire published an analysis of a single play in a football game scheduled for December 8 between the Los Angeles Rams and Chicago Bears. The author, Elinor Kaine, predicted that the game would end in a tie, 17-17. As it happened, in one of the biggest upsets of the recently departed pro-football season, the Bears won, 17-16.
Esquire_19690301_0072_003_0013.xml
advertisement
8
8
[no value]
[no value]
Henry McKenna Bourbon
[no value]
Henry McKenna Bourbon
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0014.xml
advertisement
11
11
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0015.xml
advertisement
12
12
[no value]
[no value]
Botany industries, Inc.: Worsted-Tex
[no value]
Botany industries, Inc.
Worsted-Tex
[no value]
[no value]
Esquire_19690301_0072_003_0016.xml
advertisement
13
13
[no value]
[no value]
LA SALLE EXTENSION UNIVERSITY
[no value]
LA SALLE EXTENSION UNIVERSITY
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0017.xml
article
14
14,16,160
THE SOUND AND THE FURY
[no value]
THE SOUND AND THE FURY
[no value]
[no value]
[no value]
[no value]
As an individual vitally concerned with railroad passenger service, it shocked me deeply to open the November issue of Esquire magazine, and read the erroneous assertion by your Travel Editor Richard Joseph that two of the Santa Fe Railway’s premium transcontinental trains, the Super Chief and the El Capitan, had been discontinued.
Esquire_19690301_0072_003_0018.xml
advertisement
14
14
[no value]
[no value]
Rheem Manufacturing Co.: ROBERTS 1725-8L III
[no value]
Rheem Manufacturing Co.
ROBERTS 1725-8L III
[no value]
[no value]
Esquire_19690301_0072_003_0019.xml
advertisement
15
15
[no value]
[no value]
THE HARVARD CLASSICS
[no value]
THE HARVARD CLASSICS
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0020.xml
advertisement
16
16
[no value]
[no value]
RENFIELD IMPORTERS, LTD.
[no value]
RENFIELD IMPORTERS, LTD.
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0021.xml
advertisement
17
17
[no value]
[no value]
THE HISTORY BOOK CLUB
[no value]
THE HISTORY BOOK CLUB
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0022.xml
article
18
18,20
POLITICS
[no value]
POLITICS
[no value]
[no value]
[no value]
DWIGHT MACDONALD
In the late elections, the American people for once showed some political sense. Voting within the limits of the democratic-state-capitalist system they have developed, or wandered into, in this century—a complex cocktail of confusedly mixed ideological potions, light on the democracy, please —they didn’t do at all badly.
Esquire_19690301_0072_003_0023.xml
advertisement
18
18
[no value]
[no value]
A. T. co.: Antonio y Cleopatr
[no value]
A. T. co.
Antonio y Cleopatr
[no value]
[no value]
Esquire_19690301_0072_003_0024.xml
advertisement
19
19
[no value]
[no value]
International Accountants Society, Inc.
[no value]
International Accountants Society, Inc.
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0025.xml
advertisement
20
20
[no value]
[no value]
THE NATIONAL BREWING CO.
[no value]
THE NATIONAL BREWING CO.
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0026.xml
advertisement
21
21
[no value]
[no value]
Dacron
[no value]
Dacron
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0027.xml
advertisement
22
22,23
[no value]
[no value]
Famous Writers School
[no value]
Famous Writers School
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0028.xml
article
24
24,26,28,105,106,107
ARTICLES
[no value]
What’s Good for Chrysler Is Good for Lynn Townsend
The bookkeeper who is Chairman of the fifth largest corporation in America owes it all to a good wife, Dodge fever and Lawrence Welk lovers everywhere
[no value]
[no value]
Nick Thimmesch
<p>Out in Detroit, where a one percent sliver of the booming auto market is an insomnia causative for executives, the big talk this year is the steady, inching-along performance of the resurgent tortoise, Chrysler Corporation. For the sixth straight year, Chrysler picked up one of those one percent slivers which fattens its gross revenue by about $300,000,000, won new respect from the giant General Motors and caused second-ranked Ford Motor Company to feel new competitive urges.</p>
Esquire_19690301_0072_003_0029.xml
advertisement
24
24
[no value]
[no value]
W. A TAYLOR & COMPANY
[no value]
W. A TAYLOR & COMPANY
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0030.xml
advertisement
25
25
[no value]
[no value]
Ford Motor Company: Lincoln Continental
[no value]
Ford Motor Company
Lincoln Continental
[no value]
[no value]
Esquire_19690301_0072_003_0031.xml
advertisement
26
26
[no value]
[no value]
The Londontown Mfg. Co.: London fog
[no value]
The Londontown Mfg. Co.
London fog
[no value]
[no value]
Esquire_19690301_0072_003_0032.xml
advertisement
27
27
[no value]
[no value]
SOMERSET IMPORTERS, LTD.: Johnnie Walker
[no value]
SOMERSET IMPORTERS, LTD.
Johnnie Walker
[no value]
[no value]
Esquire_19690301_0072_003_0033.xml
advertisement
28
28
[no value]
[no value]
PANASONIC: Symphony 8
[no value]
PANASONIC
Symphony 8
[no value]
[no value]
Esquire_19690301_0072_003_0034.xml
advertisement
29
29
[no value]
[no value]
Brown-Forman Distillers Corporation: Old Forester
[no value]
Brown-Forman Distillers Corporation
Old Forester
[no value]
[no value]
Esquire_19690301_0072_003_0035.xml
article
32
32,34,36,50
FILMS
[no value]
FILMS
[no value]
[no value]
[no value]
WILFRID SHEED
A while back, Ingmar Bergman compared his craft to that of a single craftsman working on one small section of a cathedral. And although he is still the only man at work in this particular cathedral, he plugs along in the same spirit, not seduced into shooting up private shrines, pleasure domes, encrusted outhouses, but hammering methodically at his door.
Esquire_19690301_0072_003_0036.xml
advertisement
32
32
[no value]
[no value]
H. Daroff & Sons, Inc.: 'BOTANY' 500
[no value]
H. Daroff & Sons, Inc.
'BOTANY' 500
[no value]
[no value]
Esquire_19690301_0072_003_0037.xml
advertisement
33
33
[no value]
[no value]
THEODORUS NIEMEYER: Sail
[no value]
THEODORUS NIEMEYER
Sail
[no value]
[no value]
Esquire_19690301_0072_003_0038.xml
advertisement
34
34
[no value]
[no value]
"21" BRANDS, INC.: Ballantine's
[no value]
"21" BRANDS, INC.
Ballantine's
[no value]
[no value]
Esquire_19690301_0072_003_0039.xml
advertisement
35
35
[no value]
[no value]
Clubman
[no value]
Clubman
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0040.xml
advertisement
36
36
[no value]
[no value]
Mavest, Inc.
[no value]
Mavest, Inc.
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0041.xml
advertisement
37
37
[no value]
[no value]
COLUMBIA STEREO TAPE CARTRIDGE SERVICE
[no value]
COLUMBIA STEREO TAPE CARTRIDGE SERVICE
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0042.xml
article
38
38,88
ARTICLES
[no value]
Kentucky on $5 a Day
The tapioca pudding at Frank's Diner is an experience you're not likely to forget!
[no value]
[no value]
David Lowe
<p>A NOTE TO READERS. This is a tour for Americans who : a) wish to help the United States’ balance of payments deficit; b) want to obey the request President Johnson made that Americans vacation at home; c) wish very much to help the United States’ balance of payments deficit.</p>
Esquire_19690301_0072_003_0043.xml
article
38
38
cartoon
[no value]
“We’ve got enough bright young men around here. What we’d like is a dull smart one.”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0044.xml
advertisement
38
38
[no value]
[no value]
BRITISH LEYLAND MOTORS INC.: TRIUMPH
[no value]
BRITISH LEYLAND MOTORS INC.
TRIUMPH
[no value]
[no value]
Esquire_19690301_0072_003_0045.xml
advertisement
39
39
[no value]
[no value]
Zenith
[no value]
Zenith
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0046.xml
article
40
40,158
BACK STAGE WITH ESQUIRE
[no value]
BACK STAGE WITH ESQUIRE
[no value]
[no value]
[no value]
[no value]
What makes one magazine different from another is easy enough ent from another is easy enough to account for by differences in interest, abilities and intentions among the editors, founders, and readers. What makes a magazine different from itself is a little harder to explain.
Esquire_19690301_0072_003_0047.xml
advertisement
40
40
[no value]
[no value]
CLAIROL INC.: Great Day
[no value]
CLAIROL INC.
Great Day
[no value]
[no value]
Esquire_19690301_0072_003_0048.xml
advertisement
41
41
[no value]
[no value]
Capitol Music Treasures
[no value]
Capitol Music Treasures
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0049.xml
article
44
44,112,113,114,116
ARTICLES
[no value]
A Right to the Jaw—That’s Black Power
If Here he is, folks, back in his old corner and wearing purple trunks . . . everybody's “bad nigger"
[no value]
[no value]
Joe Flaherty
<p>If there is ever to be a Mount Rushmore for Negroes, Charles “Sonny” Liston’s head should be carved first. What twentieth-century head befits stony grandeur more ? His physical properties are made for epic endeavors. His nose casually spreads across his face like a throw rug, overpowering the lazy anchovy of a moustache that swims above the crest of his upper lip.</p>
Esquire_19690301_0072_003_0050.xml
advertisement
44
44
[no value]
[no value]
Cotton Producers Institute
[no value]
Cotton Producers Institute
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0051.xml
advertisement
44
44
[no value]
[no value]
Allied Impex Corp.: Bauer
[no value]
Allied Impex Corp.
Bauer
[no value]
[no value]
Esquire_19690301_0072_003_0052.xml
advertisement
45
45
[no value]
[no value]
NEW ENGLAND MUTUAL LIFE INSURANCE COMPANY
[no value]
NEW ENGLAND MUTUAL LIFE INSURANCE COMPANY
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0053.xml
article
46
46,48,50
TRAVEL
[no value]
TRAVEL NOTES
[no value]
[no value]
[no value]
RICHARD JOSEPH
In the November issue I wrote an article on the fine rail service now available in many European countries and offered some opinions as to what I believe are declining standards of railroad service in this country. My hand was called, and rightly so—at least as far as the Santa Fe Railway is concerned, as President John Reed of The Atchison, Topeka and Santa Fe points out in his letter to the Editor of Esquire this month (pages 14-16).
Esquire_19690301_0072_003_0054.xml
advertisement
46
46
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
Esquire
[no value]
[no value]
Esquire_19690301_0072_003_0055.xml
advertisement
46
46
[no value]
[no value]
Tueros
[no value]
Tueros
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0056.xml
advertisement
47
47
[no value]
[no value]
FRANKFORT DISTILLING CO.: ANTIQUE
[no value]
FRANKFORT DISTILLING CO.
ANTIQUE
[no value]
[no value]
Esquire_19690301_0072_003_0057.xml
advertisement
48
48
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0058.xml
advertisement
49
49
[no value]
[no value]
AUTOMATED LEARNING, INCORPORATED
[no value]
AUTOMATED LEARNING, INCORPORATED
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0059.xml
advertisement
50
50,51
[no value]
[no value]
Advertisement: BEEFEATER
[no value]
[no value]
BEEFEATER
[no value]
[no value]
Esquire_19690301_0072_003_0060.xml
article
51
51,52,54,56
BOOKS
[no value]
BOOKS
[no value]
[no value]
[no value]
MALCOLM MUGGERIDGE
The four volumes of George Orwell’s collected essays, journalism and letters (Harcourt, Brace & World, $8.95 each except for the third volume, $7.95), impeccably edited by his widow Sonia Orwell and Ian Angus, are wonderfully readable, wonderfully illuminating, and a rare treasure for any aspiring writer.
Esquire_19690301_0072_003_0061.xml
advertisement
52
52
[no value]
[no value]
Advertisement: RAND
[no value]
[no value]
RAND
[no value]
[no value]
Esquire_19690301_0072_003_0062.xml
advertisement
53
53
[no value]
[no value]
Hahne & Co.: Harbor Master
[no value]
Hahne & Co.
Harbor Master
[no value]
[no value]
Esquire_19690301_0072_003_0063.xml
advertisement
54
54
[no value]
[no value]
Dunlop
[no value]
Dunlop
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0064.xml
advertisement
54
54
[no value]
[no value]
international Bank & Trust, Ltd.
[no value]
international Bank & Trust, Ltd.
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0065.xml
advertisement
54
54
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0066.xml
advertisement
55
55
[no value]
[no value]
Jaguar: XKE
[no value]
Jaguar
XKE
[no value]
[no value]
Esquire_19690301_0072_003_0067.xml
advertisement
56
56
[no value]
[no value]
RENFIELD IMPORTERS, LTD.: Haig 1627
[no value]
RENFIELD IMPORTERS, LTD.
Haig 1627
[no value]
[no value]
Esquire_19690301_0072_003_0068.xml
advertisement
57
57
[no value]
[no value]
CHEVROLET: SS 396 Sport Coupe
[no value]
CHEVROLET
SS 396 Sport Coupe
[no value]
[no value]
Esquire_19690301_0072_003_0069.xml
advertisement
58
58
[no value]
[no value]
Cotton Producers Institute
[no value]
Cotton Producers Institute
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0070.xml
article
58
58
RECORDINGS
[no value]
RECORDINGS
[no value]
[no value]
[no value]
MARTIN MAYER
"The man who came up with the conception for the Met’s Traviata,” says Sherrill Milnes, a big, confident young baritone who is reaching out for the mantle of the late Leonard Warren and may be good enough to wear it, “argued that Germont should leave his hat on halfway through the second act, to show his disrespect for Violetta.
Esquire_19690301_0072_003_0071.xml
advertisement
59
59
[no value]
[no value]
Relax-A-cizor
[no value]
Relax-A-cizor
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0072.xml
advertisement
60
60,61
[no value]
[no value]
Roebuck and Co.: Sears
[no value]
Roebuck and Co.
Sears
[no value]
[no value]
Esquire_19690301_0072_003_0073.xml
article
64
64,66,68,70
FEATURE
[no value]
The Final Solution for Stupidity
In laboratories across America four scientists are developing synthetic intelligence for the ignorant. Interested?
[no value]
[no value]
Roger Kenneth Field
<p>Like most people, you probably think it takes effort to improve your mind. And, until recently, you were right. Now, however, scientists from many biological disciplines are combining their talents and knowledge to achieve a single, common goal: the synthetic enhancement of intelligence.</p>
Esquire_19690301_0072_003_0074.xml
advertisement
64
64
[no value]
[no value]
Advertisement: Vaseline
[no value]
[no value]
Vaseline
[no value]
[no value]
Esquire_19690301_0072_003_0075.xml
advertisement
65
65
[no value]
[no value]
SEAGRAM DISTILLERS CO.: V.O.
[no value]
SEAGRAM DISTILLERS CO.
V.O.
[no value]
[no value]
Esquire_19690301_0072_003_0076.xml
advertisement
66
66
[no value]
[no value]
Olympic
[no value]
Olympic
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0077.xml
advertisement
67
67
[no value]
[no value]
Advertisement: Paisano
[no value]
[no value]
Paisano
[no value]
[no value]
Esquire_19690301_0072_003_0078.xml
advertisement
68
68
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0079.xml
advertisement
69
69
[no value]
[no value]
Ford: THUNDERBIRD '69
[no value]
Ford
THUNDERBIRD '69
[no value]
[no value]
Esquire_19690301_0072_003_0080.xml
advertisement
70
70
[no value]
[no value]
McAlpin
[no value]
McAlpin
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0081.xml
advertisement
70
70
[no value]
[no value]
Advertisement: Tribuno
[no value]
[no value]
Tribuno
[no value]
[no value]
Esquire_19690301_0072_003_0082.xml
advertisement
70
70
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0083.xml
advertisement
70
70
[no value]
[no value]
Rapid Film Technique
[no value]
Rapid Film Technique
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0084.xml
advertisement
71
71
[no value]
[no value]
The Colton Company: Nine Flags international set
[no value]
The Colton Company
Nine Flags international set
[no value]
[no value]
Esquire_19690301_0072_003_0085.xml
advertisement
72
72
[no value]
[no value]
Seagram Distillers Co.: Rimsky-Korsakov’s
[no value]
Seagram Distillers Co.
Rimsky-Korsakov’s
[no value]
[no value]
Esquire_19690301_0072_003_0086.xml
article
73
73,74,75,76,77,78,79,80,81,155,156,157,158
INSCRUTABLE PERSONAGE
[no value]
You and I Are Very Different from Howard Hughes
We don't own Las Vegas
[no value]
[no value]
Ovid Demaris
<p>Where did Howard Robard Hughes go? No one is quite sure—no one is ever sure—but there is a strong suspicion these days that he is hiding out in Las Vegas, a reasonable assumption because he appears to be buying it. I thought it would be interesting to talk to Howard, so I went looking for him some two months before sitting, down to type up this report.</p>
Esquire_19690301_0072_003_0087.xml
article
82
82,83,84,85,86,87
PICTURED ESSAYS
[no value]
Lift Up Your Balloon Unto the Hills
[no value]
[no value]
[no value]
[no value]
<p>The gentlemen balloonists toasting themselves at right are about to drop ballast over the sides of their wicker basket and rise into the atmosphere like the bubbles in their own champagne—and with only slightly more control over their course of flight.</p>
Esquire_19690301_0072_003_0088.xml
article
89
89
PICTURED ESSAYS
[no value]
Barbara Eden’s Navel
[no value]
[no value]
[no value]
[no value]
About six inches from the left side of the page and about an inch up from the bottom you will see a sort of depression in the girl’s stomach. The girl is Barbara Eden and the depression is her navel. Quite ordinary-looking, right? And yet, for four years it has been a matter of concern in the higher echelons at NBC.
Esquire_19690301_0072_003_0089.xml
article
90
90,91,92,93,134,140,141
FICTION
[no value]
Controversy: The Arthur Bader Show
The cops and the rioters understand each other; it’s the poor slob in the middle who’s in trouble
[no value]
[no value]
Thomas Berger
<p>(Note: The following is a transcription of the audio portion of the program of March 4th, less the commercials. Certain descriptive phrases have been added in parentheses.) HOST (the well-known television moderator, Arthur Bader, a genialfaced man of medium size, dressed in dark, conventional clothing; he sits in a chair shaped like half an egg and is flanked by a guest on either side) : Tonight Controversy offers a discussion of the riot problem, or should I expand that to embrace any kind of protest by more than one person, versus some sort of institution.</p>
Esquire_19690301_0072_003_0090.xml
article
94
94,95
PICTURED ESSAYS
[no value]
FLY VINES
[no value]
[no value]
[no value]
[no value]
In their $60 custom-made skin-tight slacks they have hubris their haunches as they strut the streets of Harlem, as proud as the peacocks they aspire to be. Once it was the ownership of a Cadillac that conferred status on the bigcity Negroes of America, but now clothes are what maketh the black man.
Esquire_19690301_0072_003_0091.xml
article
96
96,97,158
TRAVEL
[no value]
The Caribbean on less than Five People a Day
You couldn’t get a reservation on St. Thomas this month if you knew the governor. There are a few places where you can, however, and at lower cost—with a few drawbacks hardly worth mentioning
[no value]
[no value]
Richard Joseph
If you’re thinking about a winter vacation at a top Caribbean resort next Christmas, or in February 1970, better think fast, because by the time you read this there might be no room at the inn, even at $100 a day for two, with meals. With hotel rates steadily rising throughout the West Indies, that promises—or threatens—to be the going price at the best resort hotels ; and the most expensive hotels are often the first ones to be sold out.
Esquire_19690301_0072_003_0092.xml
article
98
98,99,151,152
POTABLES
[no value]
Good morning to the day; and next, a drink
[no value]
[no value]
[no value]
[no value]
Some mornings are auspicious enough to require celebration of a bibulous sort; others are so dire they demand ministrations of the same order. For whichever reason, a lot of Americans drink before noon, and most of them choose a Bloody Mary.
Esquire_19690301_0072_003_0093.xml
article
100
100,101,102,103,104,141,144,146,148,150
ARTICLES
[no value]
Up From Silence
[no value]
[no value]
[no value]
Susan Brownmiller
<p>There have been lots of changes up on the Hill. On the eve of the 1952 elections, the reporter remembers a pantie raid. The October 1967 Pentagon confrontation has come to mean many things to many people. For myself, I can say that it gave me my first genuine dose of alumni pride.</p>
Esquire_19690301_0072_003_0094.xml
article
108
108,109,110,111
PICTURED ESSAYS
[no value]
How to Be Well-Served for $100,000 a Year
Excessive? Not at all—who's going to sail your yacht, guard your body, drive your car, tend your children and fly your jet for you?
[no value]
[no value]
Robert H. Williams
When Bernie Castro’s Southern Trail was built in 1926 she cost about $250,000. To duplicate her ninety-three feet of teak deck and brass fittings today would run in the neighborhood of $750,000—that’s how much the cost of labor has gone up. The rich had it working for them both ways in those days.
Esquire_19690301_0072_003_0095.xml
article
115
115
PICTURED ESSAYS
[no value]
Aristotle Contemplating the Bust of Jackie
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0096.xml
article
117
117,119,120,121,152,154
PILL POWER
[no value]
The Drug Establishment
The makers of prescription drugs are concerned with a very important matter: health (theirs)
[no value]
[no value]
James L. Goddard
<p>An American buying prescription drugs is like no other American at any other counter of any other store in the country. He does not question the high price of the drug; he does not shop around for a cheaper variety; he does not wait for a sale (because there never are any) ; and he is usually unaware of the name of the drug he is buying, let alone the name of the manufacturer.</p>
Esquire_19690301_0072_003_0097.xml
article
118
118,119
PILL POWER
[no value]
CHARTING THE ESTABLISHMENT
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0098.xml
article
122
122,123,124
FICTION
[no value]
Three Crises in the Lives of Dope Friends
Songs of the syringe: a box is stolen, a building burns, a man dies
[no value]
[no value]
Wallace White
<p>1 It was Sunday. the hardest hustling day in the week for dope fiends. Me and Suffering Sam was on the stroll looking for anything stealable. There wasn't anybody on the turf except Toughie the cop. When Sam spotted him, he said: You know, little man, all cops are kin to each other, they're all bastards.</p>
Esquire_19690301_0072_003_0099.xml
article
125
125,126,127,128,129,130,131,132
WEARABLES
[no value]
The day of the designer
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0100.xml
advertisement
133
133
[no value]
[no value]
Advertisement: Budweiser
[no value]
[no value]
Budweiser
[no value]
[no value]
Esquire_19690301_0072_003_0101.xml
advertisement
134
134
[no value]
[no value]
Schieffelin & Co.: Hennessy V.S.O.P
[no value]
Schieffelin & Co.
Hennessy V.S.O.P
[no value]
[no value]
Esquire_19690301_0072_003_0102.xml
advertisement
135
135
[no value]
[no value]
GM
[no value]
GM
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0103.xml
advertisement
136
136
[no value]
[no value]
British Overseas Airways Corporation
[no value]
British Overseas Airways Corporation
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0104.xml
advertisement
137
137
[no value]
[no value]
Plarman-Kardon, Inc.: SC2350
[no value]
Plarman-Kardon, Inc.
SC2350
[no value]
[no value]
Esquire_19690301_0072_003_0105.xml
advertisement
138
138
[no value]
[no value]
Division of Hadco Products, Inc.: Craftlite
[no value]
Division of Hadco Products, Inc.
Craftlite
[no value]
[no value]
Esquire_19690301_0072_003_0106.xml
advertisement
139
139
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0107.xml
advertisement
140
140
[no value]
[no value]
METRO RADIO SALES
[no value]
METRO RADIO SALES
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0108.xml
advertisement
141
141
[no value]
[no value]
Fiber Industries, Inc.: Celanese Fortrel
[no value]
Fiber Industries, Inc.
Celanese Fortrel
[no value]
[no value]
Esquire_19690301_0072_003_0109.xml
article
142
142
WEARABLES
[no value]
Esquire Predicts: Shaped Luggage, Thank God!
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0110.xml
advertisement
143
143
[no value]
[no value]
DACRON
[no value]
DACRON
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0111.xml
advertisement
145
145
[no value]
[no value]
DOUGLAS shoe
[no value]
DOUGLAS shoe
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0112.xml
advertisement
147
147
[no value]
[no value]
DOUGLAS
[no value]
DOUGLAS
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0113.xml
advertisement
148
148
[no value]
[no value]
WILLIAMS & HUMBERT: Dry Sack
[no value]
WILLIAMS & HUMBERT
Dry Sack
[no value]
[no value]
Esquire_19690301_0072_003_0114.xml
advertisement
149
149
[no value]
[no value]
Johnston & Murphy Shoe Co.
[no value]
Johnston & Murphy Shoe Co.
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0115.xml
advertisement
151
151
[no value]
[no value]
Johnston & Murphy
[no value]
Johnston & Murphy
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0116.xml
advertisement
152
152
[no value]
[no value]
Curlee Clothing Co.
[no value]
Curlee Clothing Co.
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0117.xml
advertisement
153
153
[no value]
[no value]
DYNATONE ELECTRONICS CORP.
[no value]
DYNATONE ELECTRONICS CORP.
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0118.xml
advertisement
154
154
[no value]
[no value]
Shoe Corp. of America: CROSBY SQUARE
[no value]
Shoe Corp. of America
CROSBY SQUARE
[no value]
[no value]
Esquire_19690301_0072_003_0119.xml
advertisement
154
154
[no value]
[no value]
Advertisements
[no value]
Ponder&Best
Mamiya/Sekor DTL
Ponder&Best
Mamiya/Sekor DTL
[no value]
[no value]
Esquire_19690301_0072_003_0120.xml
advertisement
155
155
[no value]
[no value]
Cointreau Ltd.
[no value]
Cointreau Ltd.
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0121.xml
advertisement
156
156
[no value]
[no value]
SWANK, INC.: Jade East
[no value]
SWANK, INC.
Jade East
[no value]
[no value]
Esquire_19690301_0072_003_0122.xml
advertisement
156
156
[no value]
[no value]
HEATH COMPANY: Heathkit AR-15
[no value]
HEATH COMPANY
Heathkit AR-15
[no value]
[no value]
Esquire_19690301_0072_003_0123.xml
advertisement
157
157
[no value]
[no value]
Paul Jones Distilling Co.: Paul Jones
[no value]
Paul Jones Distilling Co.
Paul Jones
[no value]
[no value]
Esquire_19690301_0072_003_0124.xml
advertisement
158
158
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0125.xml
article
159
159
[no value]
[no value]
DINING IN/OUT WITH ESQUIRE
[no value]
[no value]
[no value]
C.H.M
The newest of Manhattan’s seafood restaurants is also one of the oldest. Davy Jones, in its fourth move in thirty-one years, has now cast anchor for the first time on the East Side, at Five East Fifty-fourth Street. Early last year, just before the West Forty-ninth Street place gave way to a skyscraper, its sea atmosphere became even more salty with the good-byes of longtime patrons, although they’d been assured a new place would be ready before 1969.
Esquire_19690301_0072_003_0126.xml
advertisement
159
159
[no value]
[no value]
McCUNN & CO., INC.
[no value]
McCUNN & CO., INC.
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0127.xml
advertisement
159
159
[no value]
[no value]
Transamerica Corporation
[no value]
Transamerica Corporation
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0128.xml
advertisement
160
160
[no value]
[no value]
PROCESS ANALYZERS, INC.: TITRILOG II
[no value]
PROCESS ANALYZERS, INC.
TITRILOG II
[no value]
[no value]
Esquire_19690301_0072_003_0129.xml
advertisement
161
161
[no value]
[no value]
Bergdorf Goodman: Zizanie
[no value]
Bergdorf Goodman
Zizanie
[no value]
[no value]
Esquire_19690301_0072_003_0130.xml
advertisement
162
162
[no value]
[no value]
Sherman House
[no value]
Sherman House
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0131.xml
article
162
162,163
FEATURE
[no value]
WHO REMEMBERS M.A.M.A.?
But no one will ever forget the late, great Henry T. Grant, who, back in 1969, taught us how to use philanthropy for fund and profit
[no value]
[no value]
Alvin H. Reiss
The year is 1989. Buried somewhere in the dead files of the Internal Revenue Service, gathering layers of dust, is a group of folders bound together with string and simply marked M.A.M.A. Although few people today remember M.A.M.A., it was, during its peak years, one of the best-known and most powerful nonprofit organizations in America.
Esquire_19690301_0072_003_0132.xml
advertisement
163
163
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
Esquire
[no value]
[no value]
Esquire_19690301_0072_003_0133.xml
advertisement
163
163
[no value]
[no value]
Hotel Gotham
[no value]
Hotel Gotham
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0134.xml
advertisement
163
163
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0135.xml
advertisement
163
163
[no value]
[no value]
General Wine & Spirits Co.: Myers’s
[no value]
General Wine & Spirits Co.
Myers’s
[no value]
[no value]
Esquire_19690301_0072_003_0136.xml
advertisement
164
164
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0137.xml
article
164
164,165,166,167
[no value]
[no value]
TALKING SHOP
[no value]
[no value]
[no value]
VIRGINIA REILLY
All items on these pages may be purchased by writing to sources indicated. Editorial prices include postage unless otherwise stated. With the exception of personalized items, merchandise may be returned for refund if unsatisfactory.
Esquire_19690301_0072_003_0138.xml
advertisement
165
165
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0139.xml
advertisement
166
166
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0140.xml
advertisement
167
167
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0141.xml
article
168
168
[no value]
[no value]
COMING UP IN APRIL ESQUIRE:
[no value]
[no value]
[no value]
[no value]
Read Thoroughly Before Screwing Up ALASKA Our last frontier before us like a land of dreams; so glorious, so beautiful,so new. Fellow Americans, it's our last chance to do something right. Listen to Esquire. A Few Last Word On by Gay Talese Tension mounts as inquiry opened by this journal two and a half years ago reaches unbearable climax.
Esquire_19690301_0072_003_0142.xml
advertisement
168
168
[no value]
[no value]
IRIS
[no value]
IRIS
[no value]
[no value]
[no value]
Esquire_19690301_0072_003_0143.xml
advertisement
169
169
[no value]
[no value]
HIRAM WALKER & SONS LIMITED: CANADIAN CLUB
[no value]
HIRAM WALKER & SONS LIMITED
CANADIAN CLUB
[no value]
[no value]
Esquire_19690301_0072_003_0144.xml
advertisement
170
170
[no value]
[no value]
BROWN & WILLIAMSON TOBACCO CORPORATION: Viceroy
[no value]
BROWN & WILLIAMSON TOBACCO CORPORATION
Viceroy
[no value]
[no value]
Esquire_19690301_0072_003_0145.xml