Issue: 19680401

Monday, April 1, 1968
April
4
True
69
Tuesday, August 25, 2015
5/23/2018 8:58:19 AM

Articles
cover
0_1
0_1
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Esquire
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Esquire_19680401_0069_004_0001.xml
advertisement
0_2
0_2
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Miller Brewing Co.
[no value]
MILLER BREWING CO.
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Esquire_19680401_0069_004_0002.xml
advertisement
1
1
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Titleist
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Esquire_19680401_0069_004_0003.xml
advertisement
2
2,3
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[no value]
Book-of-the-Month Club, Inc.
[no value]
BOOK-OF-THE-MONTH CLUB, Inc.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0004.xml
advertisement
4
4
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Mimiya / Sekor
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Esquire_19680401_0069_004_0005.xml
masthead
5
5
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Esquire
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Esquire_19680401_0069_004_0006.xml
tableOfContents
5
5
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Contents for April, 1968
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Esquire_19680401_0069_004_0007.xml
advertisement
5
5
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Advertisement
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Esquire_19680401_0069_004_0008.xml
article
6
6,181
PUBLISHER'S PAGE
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Foreshadowing An Anniversary Issue
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A. G.
Suddenly it occurs to us that this magazine, with this issue, is halfway through its thirty-fifth year, and that it is not too soon to say something about the anniversary occasion that will be represented by its October issue. Normally, you don’t think of a thirty-fifth anniversary as a point at which to spend too much time taking stock.
Esquire_19680401_0069_004_0009.xml
advertisement
6
6
[no value]
[no value]
Advertisement: Pub
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Pub
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Esquire_19680401_0069_004_0010.xml
advertisement
6
6
[no value]
[no value]
Advertisement: Revelation
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[no value]
Revelation
[no value]
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Esquire_19680401_0069_004_0011.xml
advertisement
7
7
[no value]
[no value]
Simmons Co.
[no value]
Simmons Co.
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Esquire_19680401_0069_004_0012.xml
article
8
8
Backstage With Esquire
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Backstage with Esquire
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Amazingly, Esquire is much like the rest of the world, at least in that some of our features are born, some are made, and some are thrust upon us. An introduction to Soul, beginning on page 79, involved some element of each of these. The feature was born last summer, when actor Godfrey Cambridge invited us all to a dinner at a West Side restaurant in celebration of his book, Put-Ons und Put-Downs.
Esquire_19680401_0069_004_0013.xml
advertisement
8
8
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Advertisement
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Esquire_19680401_0069_004_0014.xml
advertisement
8
8
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Simpson Ltd.
[no value]
Simpson Ltd.
[no value]
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Esquire_19680401_0069_004_0015.xml
advertisement
9
9
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Lasalle Extension University
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LaSalle Extension University
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Esquire_19680401_0069_004_0016.xml
article
10
10,12,14,188,189
Letters
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The Sound and the Fury
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1) Roy Cohn’s memoirs of the Army-McCarthy hearings is an interesting, and in many ways, informative article. It portrays the McCarthy-Cohn position of this national disgrace from Mr. Cohn’s biased point of view. The tenor of the article is more revealing by what Cohn didn’t say than what he did say, e.g., he does not mention the unconscionable treatment of witnesses by McCarthy and Cohn when they appeared before their committee, as highlighted by the shameful interrogation of General Ralph Zwicker, a much decorated hero of World War II, whom McCarthy accused of not being fit to wear his uniform.
Esquire_19680401_0069_004_0017.xml
advertisement
10
10
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Advertisement
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Esquire_19680401_0069_004_0018.xml
advertisement
11
11
[no value]
[no value]
Columbia Stereo Tape Club
[no value]
COLUMBIA STEREO TAPE CLUB
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0019.xml
advertisement
12
12
[no value]
[no value]
Curlee Clothing Co.
[no value]
Curlee Clothing Co.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0020.xml
advertisement
13
13
[no value]
[no value]
Du Pont
[no value]
Du Pont
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0021.xml
advertisement
14
14
[no value]
[no value]
Advertisement
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Esquire_19680401_0069_004_0022.xml
advertisement
15
15
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Avis
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Esquire_19680401_0069_004_0023.xml
advertisement
16
16
[no value]
[no value]
American Photocopy Equipment Company
[no value]
AMERICAN PHOTOCOPY EQUIPMENT COMPANY
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0024.xml
advertisement
17
17
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Gant
[no value]
GANT
[no value]
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Esquire_19680401_0069_004_0025.xml
article
18
18,20
RECORDINGS
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Recordings
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[no value]
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MARTIN MAYER
Singing, as this department has had occasion to mention before, is a fundamentally athletic activity; and intelligent opera singers by and large live like intelligent athletes. Except for occasional blowouts right after the game, they watch their diets, get enough sleep, do the right exercises.
Esquire_19680401_0069_004_0026.xml
advertisement
18
18
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Garrard
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Garrard
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Esquire_19680401_0069_004_0027.xml
advertisement
18
18
[no value]
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Van Heusen
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VAN HEUSEN
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Esquire_19680401_0069_004_0028.xml
advertisement
19
19
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Advertisement
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Esquire_19680401_0069_004_0029.xml
advertisement
20
20
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Trend Fashions
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Trend Fashions
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Esquire_19680401_0069_004_0030.xml
advertisement
21
21
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[no value]
Hiram Walker & Sons Inc.: Walker’s Deluxe
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HIRAM WALKER & SONS INC.
WALKER’S DELUXE
[no value]
[no value]
Esquire_19680401_0069_004_0031.xml
article
22
22,24,26,28
TRAVEL
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Travel Notes
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RICHARD JOSEPH
If you had your choice of any place in the world to visit or vacation or live for a time, where would it be? That question is asked of sophisticated travelers more often than any other—and it’s the one most frequently dodged. Nevertheless we thought it worth one more try, and here are the results.
Esquire_19680401_0069_004_0032.xml
advertisement
22
22
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Antonio Y Cleopatra
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Antonio y Cleopatra
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[no value]
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Esquire_19680401_0069_004_0033.xml
advertisement
23
23
[no value]
[no value]
Nunn-bush Shoe Company
[no value]
Nunn-Bush Shoe Company
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[no value]
[no value]
Esquire_19680401_0069_004_0034.xml
advertisement
24
24
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W. A. Taylor & Company: Cherry Heering
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W. A. TAYLOR & COMPANY
Cherry Heering
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Esquire_19680401_0069_004_0035.xml
advertisement
25
25
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Camaro & Corvette, Chevrolet
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Esquire_19680401_0069_004_0036.xml
advertisement
26
26
[no value]
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Hammonton Park Clothes
[no value]
Hammonton Park Clothes
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0037.xml
advertisement
27
27
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[no value]
The Equitable Life Assurance Society
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THE EQUITABLE LIFE ASSURANCE SOCIETY
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Esquire_19680401_0069_004_0038.xml
advertisement
28
28
[no value]
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Hathaway
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Hathaway
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Esquire_19680401_0069_004_0039.xml
advertisement
29
29
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Cadillac
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[no value]
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Esquire_19680401_0069_004_0040.xml
article
30
30,34,36,62
BOOKS
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Books
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MALCOM MUGGERIDGE
Ferreting about in contemporary letters, as even so unsystematic and unscholarly a book critic as myself will from time to time, the figure of D.H. Lawrence looms up inescapably. I very much wish it were not so. How often I have closed one of the many outpourings about him with the thought that never, but never, will I so much as open another, come what may! Then another appears on the scene, perhaps by one of those unspeakable women who gathered round him, and I’m at it again; hooked in the same sort of way that one is hooked to appearing on television, reading newspapers, gazing leeherously at young girls in miniskirts, quoting Marshall McLuhan, and otherwise becoming enmeshed in the contemporary scene.
Esquire_19680401_0069_004_0041.xml
advertisement
30
30
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Society Brand
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Society Brand
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Esquire_19680401_0069_004_0042.xml
advertisement
30
30
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Advertisement: Esquire
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ESQUIRE
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Esquire_19680401_0069_004_0043.xml
advertisement
31
31
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Advertisement: Antique
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ANTIQUE
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Esquire_19680401_0069_004_0044.xml
advertisement
32
32,33
[no value]
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Budweiser, Anheuser-Busch
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Esquire_19680401_0069_004_0045.xml
advertisement
34
34
[no value]
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Bates Shoe Company
[no value]
BATES SHOE COMPANY
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0046.xml
advertisement
35
35
[no value]
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Pontiac
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Pontiac
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Esquire_19680401_0069_004_0047.xml
advertisement
36
36
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Advertisement
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Esquire_19680401_0069_004_0048.xml
advertisement
37
37
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Du Pont
[no value]
Du Pont
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[no value]
[no value]
Esquire_19680401_0069_004_0049.xml
article
38
38,40,42,44
FILMS
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Films
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WILFRID SHEED
Recent bulletins on today’s youth out of Sweden, California and Lower Zambesiland reveal him to be, among other things, brutal, callow, cynical, trusting, lovable and desperately honest. It is good to know these things about today’s youth in case you ever actually meet him.
Esquire_19680401_0069_004_0050.xml
advertisement
38
38
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Xnter Woven
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Xnter Woven
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Esquire_19680401_0069_004_0051.xml
advertisement
39
39
[no value]
[no value]
The Florsheim Shoe Company
[no value]
THE FLORSHEIM SHOE COMPANY
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0052.xml
advertisement
40
40
[no value]
[no value]
Mavest, Inc.
[no value]
MAVEST, Inc.
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Esquire_19680401_0069_004_0053.xml
advertisement
41
41
[no value]
[no value]
Ford
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Ford
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0054.xml
advertisement
42
42
[no value]
[no value]
The Paddington Corporation
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The Paddington Corporation
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0055.xml
advertisement
43
43
[no value]
[no value]
Mcgregor-doniger Inc.
[no value]
McGregor-Doniger Inc.
[no value]
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Esquire_19680401_0069_004_0056.xml
article
44
44,108
Articles
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The Efficacy of My Late Mother’s Chinese Prescription for Corns
No use to cry over spilt Made-in-U.S.A. corn medicine. Apply green alum
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[no value]
Pan Mooho
Many modern shoe wearers have once or chronically been victims of corns and patrons of one kind or another of the corngetting-rid medicine, perhaps without avail. I had once been one of the human beings that could be helplessly harassed by that stubborn, tiny thing.
Esquire_19680401_0069_004_0057.xml
advertisement
44
44
[no value]
[no value]
Truval Shirt Co. Inc.
[no value]
Truval Shirt Co. Inc.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0058.xml
advertisement
44
44
[no value]
[no value]
Advertisement
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Esquire_19680401_0069_004_0059.xml
advertisement
45
45
[no value]
[no value]
General Wine and Spirits Company: Ronrico
[no value]
GENERAL WINE AND SPIRITS COMPANY
Ronrico
[no value]
[no value]
Esquire_19680401_0069_004_0060.xml
article
46
46,104
TRAVEL
The Perfect Place
Bangkok
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[no value]
[no value]
RICHARD NIXON
Is there one spot on earth more blessed than any other? Is there balm in Gilead? Mankind worries these questions endlessly, not realizing that the answers must, by their very nature, be relative. One man’s meat, and so forth. Although no answer may be definitive, several may be excellent and here we have assembled them in all their variety.
Esquire_19680401_0069_004_0061.xml
article
46
46,48,105
TRAVEL
The Perfect Place
My Ranch in Brazil
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[no value]
[no value]
MARY MARTIN
The one place in the world that we have selected to visit, or spend a vacation, or live in for an extended period is seventeen miles from Anápolis (that’s right—there is only one n) in the state of Goiás in the center of Brazil, 650 miles from Rio de Janeiro and/or Saõ Paulo, seventy miles from the new capital of Brasília.
Esquire_19680401_0069_004_0062.xml
advertisement
46
46
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[no value]
Advertisement
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Esquire_19680401_0069_004_0063.xml
advertisement
47
47
[no value]
[no value]
Browne-Vintners Co.: Martell
[no value]
BROWNE-VINTNERS CO.
Martell
[no value]
[no value]
Esquire_19680401_0069_004_0064.xml
article
48
48,52,106
TRAVEL
The Perfect Place
Newfane Inn, Vermont
[no value]
[no value]
[no value]
JOHN KENNETH GALBRAITH
There is no doubt as to where one should go. It is the Newfane Inn in Newfane, Vermont. My own great misfortune is that I live only six or eight miles away and therefore cannot go there myself. A hundred and twenty-five years or more ago the village of Newfane stood on the top of a high ridge, perhaps two miles from and twelve-hundred feet above the site of the present town.
Esquire_19680401_0069_004_0065.xml
advertisement
48
48
[no value]
[no value]
Brunswick Corporation
[no value]
Brunswick Corporation
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0066.xml
advertisement
49
49
[no value]
[no value]
H. Daroff & Sons, Inc.
[no value]
H. Daroff & Sons, Inc.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0067.xml
advertisement
50
50,51
[no value]
[no value]
Jockey
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0068.xml
article
52
52,54,107
TRAVEL
The Perfect Place
Barbados
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[no value]
[no value]
MARIETTA TREE
The first place I’d think of if I were going on a holiday is Barbados, which, in a way, is home to us. My husband and I built a Palladian house there in 1947, and we have spent a great deal of our lives there ever since. Crane Beach is said to be one of the greatest beaches for surfing in the world—the waves come in very evenly, and rather high, but without too much force—and the capital city of Brid get own has a great deal of charm, some historic old churches, and lovely seaside promenades (below).
Esquire_19680401_0069_004_0069.xml
advertisement
52
52
[no value]
[no value]
Calvert Dist. Co.: Mariachi
[no value]
Calvert Dist. Co.
Mariachi
[no value]
[no value]
Esquire_19680401_0069_004_0070.xml
advertisement
53
53
[no value]
[no value]
Bostonian Shoes
[no value]
Bostonian Shoes
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0071.xml
advertisement
54
54
[no value]
[no value]
Excello
[no value]
Excello
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0072.xml
advertisement
55
55
[no value]
[no value]
Grossman Clothing Co. Inc.
[no value]
GROSSMAN CLOTHING CO. INC.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0073.xml
article
56
56,60,62,123,124,125,126,127
Articles
[no value]
Remember the Maddox!
[no value]
[no value]
[no value]
David Wise
For most Americans, the war in Vietnam began in earnest with the incident in the Gulf of Tonkin at nine-thirty p.m. on August 4, 1964. Two U.S. destroyers, the Defense Department claims, were attacked by North Vietnamese P.T. boats in the dark of night.
Esquire_19680401_0069_004_0074.xml
advertisement
56
56
[no value]
[no value]
The Prudential Insurance Company
[no value]
THE PRUDENTIAL INSURANCE COMPANY
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0075.xml
advertisement
59
59
[no value]
[no value]
Relax-a-cizor
[no value]
Relax-A-cizor
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0076.xml
advertisement
60
60
[no value]
[no value]
Shoe Corp. of America
[no value]
Shoe Corp. of America
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0077.xml
advertisement
60
60
[no value]
[no value]
Jarman Company
[no value]
JARMAN Company
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0078.xml
advertisement
61
61
[no value]
[no value]
Kuppenheimer
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0079.xml
advertisement
62
62
[no value]
[no value]
Mem Company, Inc.
[no value]
MEM COMPANY, INC.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0080.xml
advertisement
62
62
[no value]
[no value]
Calvert Dist. Co.
[no value]
Calvert Dist. Co.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0081.xml
article
62
62
cartoon
[no value]
“Well, Dad, How Do You Like Him?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0082.xml
advertisement
63
63
[no value]
[no value]
Burlington Industries
[no value]
Burlington Industries
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0083.xml
article
64
64,68,70,76
AFTERMATH
[no value]
The Time of Tim and Such
[no value]
[no value]
[no value]
George Frazier
For me, the best time of all in the saloons was the time of Tim Costello, of him and Toots Shor and Jimmy Glennon and Sherman Billingsley and maybe a handful of others—the time of the Forties and the Fifties. It was a time of fun and good talk and heroic drinking, a lovely, lovely time when Toots Shor, annoyed at people who objected to the Second World War midnight curfew on the sale of liquor, announced, “Any crum bum who can’t get stiff by twelve ain’t tryin’,” a time when antic Nicky Quattrociocchi made every visitor to the men’s room in his El Borracho a hero by virtue of the magnifying glass over the urinals.
Esquire_19680401_0069_004_0084.xml
advertisement
64
64
[no value]
[no value]
International Shoe Company
[no value]
INTERNATIONAL SHOE COMPANY
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0085.xml
advertisement
64
64
[no value]
[no value]
Mercedes-benz of North America, Inc.
[no value]
Mercedes-Benz of North America, Inc.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0086.xml
article
64
64
cartoon
[no value]
“I’ll Have to Take It—i Can’t Get Out of It!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0087.xml
advertisement
65
65
[no value]
[no value]
Information, Incorporated
[no value]
INFORMATION, INCORPORATED
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0088.xml
advertisement
66
66,67
[no value]
[no value]
General Wine & Spirits Co.
[no value]
GENERAL WINE & SPIRITS CO.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0089.xml
advertisement
68
68
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0090.xml
advertisement
69
69
[no value]
[no value]
Weyenberg Shoe Mfg. Co.
[no value]
Weyenberg Shoe Mfg. Co.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0091.xml
advertisement
70
70
[no value]
[no value]
Jules Berman & Assoc., Inc.
[no value]
Jules Berman & Assoc., Inc.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0092.xml
advertisement
71
71
[no value]
[no value]
Koratron Company
[no value]
Koratron Company
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0093.xml
advertisement
72
72,73
[no value]
[no value]
American Motors Sales Corp.
[no value]
American Motors Sales Corp.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0094.xml
advertisement
74
74,75
[no value]
[no value]
Hart Schaffner & Marx
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0095.xml
advertisement
76
76
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0096.xml
advertisement
76
76
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0097.xml
advertisement
77
77
[no value]
[no value]
Burlington Industries, Inc.
[no value]
Burlington Industries, Inc.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0098.xml
advertisement
78
78
[no value]
[no value]
Seagram's Extra Dry Gin, Seagram Distillers Company
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0099.xml
article
79
79
POLYRHYTHMS
[no value]
An Introduction to Soul
[no value]
[no value]
[no value]
Al Calloway
Claude Brown
<p>Soul is sass, man. Soul is arrogance. Soul is walkin’ down the street in a way that says, “This is me, muh-fuh!” Soul is that nigger whore coinin’ along...ja...ja...ja, and walkin’ like she’s sayin’, “Here it is, baby. Come an’ git it.” Soul is bein’ true to yourself, to what is you.</p>
Esquire_19680401_0069_004_0100.xml
article
80
80,81
POLYRHYTHMS
[no value]
Soul Is Motion and Sound.
[no value]
[no value]
[no value]
[no value]
It is stomping and clapping with the gospel music of the First Tabernacle of Deliverance (Spiritual), American Orthodox Catholic Church on Harlem ’s One Hundred Twenty-fifth Street, and boogalooing the Funky Broadway to the Memphis gospel soul blues of Otis Redding while walking down the street.
Esquire_19680401_0069_004_0101.xml
article
82
82,83
POLYRHYTHMS
[no value]
Soul Heroes.
[no value]
[no value]
[no value]
[no value]
At Forty-third Street and Langley Avenue, on Chicago’s South Side, amid the many storefront churches and dilapidated tenements, stands a soulful monument to African-American folk heroes past and present. Last summer, Billy Abernathy, his wife, and at least a score of other artists and draftsmen within the black community formed the Organization of Black American Culture (O.B.A.C.) and got the building's owner, who happens to be black, to consent to the creation of the revolutionary and historical hand-painted mural.
Esquire_19680401_0069_004_0102.xml
article
84
84,85
POLYRHYTHMS
[no value]
The Nitty—gritty of Soul.
[no value]
[no value]
[no value]
[no value]
There’s a little piece of real estate in Harlem called Harlem Square, and on and about its four corners the curious, the intellectual and the political meet and exchange ideas. The center of activity there is one of Harlem’s landmarks, Michaux’s National Memorial African Bookstore.
Esquire_19680401_0069_004_0103.xml
article
86
86,87
POLYRHYTHMS
[no value]
The Style of Soul
[no value]
[no value]
[no value]
[no value]
THE STYLE OF SOUL is about nurturing creativity, being aesthetic in thought and action as much as possible. It permeates one’s entire existence. In Harlem, as in all of America’s urban black communities, the style is seen in the way a soul brother selects and wears his vines (suit, coat, tie, shirt, etc.).
Esquire_19680401_0069_004_0104.xml
article
88
88,160,162
POLYRHYTHMS
[no value]
The Language of Soul
[no value]
[no value]
[no value]
Claude Brown
Perhaps the most soulful word in the world is &ldquo;nigger.&quot; Despite its very definite fundamental meaning (the Negro man), and disregarding the deprecatory connotation of the term, &ldquo;nigger&rdquo; has a multiplicity of nuances when used by soul people.
Esquire_19680401_0069_004_0105.xml
article
89
89
POLYRHYTHMS
[no value]
Who’s Got Soul?
[no value]
[no value]
[no value]
[no value]
As a life-style, soul has no color. The only rule is that a soulful person must be at harmony with himself and that everything he does must be an honest form of self-expression. Sound simple? Try it. In the meantime, read below and see which of our better-known brothers and sisters have soul.
Esquire_19680401_0069_004_0106.xml
article
90
90,91
PICTURED ESSAYS
[no value]
In Aid of a Filthy Habit
[no value]
[no value]
[no value]
[no value]
Yes, now you know what they are—pipe tampers. But six or seven years ago some antique dealers along Third Avenue weren't so sure; they were easily confused with seals and were relatively inexpensive. But the word got out that some nut was collecting them like mad and the price suddenly went up.
Esquire_19680401_0069_004_0107.xml
article
92
92,93,164,166,168,169,170,171,172,174,175,176,177,178
Articles
[no value]
The Dirty Little Secret of Norman Podhoretz
Actually, it’s neither dirty nor a secret. It is little, however
[no value]
[no value]
Rust Hills
A number of years ago (in July, 1963, but it seems many light-years away) this magazine published a two-page chart purporting to show nothing less than &ldquo;The Structure of the American Literary Establishment.&rdquo; There followed a number of other &ldquo;establishment charts&rdquo; designed to show how the power operated and where it was held in such other areas as baseball and the civil-rights movement.
Esquire_19680401_0069_004_0108.xml
article
94
94,95,96,97,182,183,184,185,186,187
FICTION
[no value]
Rockabye
If at last you don’t succeed, die, die, die again
[no value]
[no value]
Brock Brower
He answered the bedside phone without a stitch on, still dripping azurely from the tub, leaving splayed, vaguely blue footprints as far as he could from each other. It was the hotel valet. &ldquo;I&rsquo;ve got your suits ready, Mr. Forester.&rdquo; He didn&rsquo;t recognize the name.
Esquire_19680401_0069_004_0109.xml
article
98
98,99,100,101,103,178,179,180,181
POLITICS
[no value]
Incidentally, who is Dean Rusk?
[no value]
[no value]
[no value]
Milton Viorst
<p>To hear Dean Rusk explain it, we’d be in the same fix in Vietnam today no matter who was Secretary of State&mdash;or, for that matter, who was President. Foreign policy, he argues, comes out of the “big enduring things” about the country and doesn’t respond to the whimsy of one individual or another, even if he happens to be nominally in charge.</p>
Esquire_19680401_0069_004_0110.xml
advertisement
102
102
[no value]
[no value]
Ramparts
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0111.xml
article
109
109
GOLF
[no value]
Golf Frolics of ’68
Swing, baby
[no value]
[no value]
Frank Cowan
<p>“Pro golf isn’t a sport. It’s show business.” These words were spoken by a former band singer named James Newton Demaret in 1938, the year he had the audacity to appear on the tournament circuit wearing candy-striped polo shirts when everybody else was wearing French cuffs and neckties.</p>
Esquire_19680401_0069_004_0112.xml
article
110
110,111
Golf
[no value]
Swing Your Hands...
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0113.xml
article
112
112,113,138,140
GOLF
[no value]
How to Break Your Five-iron in An Entertainin Fashion
A star must control his temper, a star must control his temper, a star must control his temper, a star must control his temper,
[no value]
[no value]
[no value]
It has been said that no one can play championship golf without a temper. There is the imperative auxiliary provision that it be kept under control, however, and the whole saga of championship golf is spotted with tales of so-so players who reached championship caliber only after they had learned to make their considerable tempers work for them.
Esquire_19680401_0069_004_0114.xml
article
114
114,115,140
GOLF
[no value]
Jack Nicklaus is a Bad Actor
Which is why, fans, your heart belongs to Arnie instead of to the greatest golfer of our time
[no value]
[no value]
Charles Price
<p>When I returned last fall from Mexico City and the World Cup Matches, during which I researched some of this piece, I ran into a friend whose secondhand knowledge of golf includes practically every match played on television. “Where’ve you been?” he asked.</p>
Esquire_19680401_0069_004_0115.xml
article
116
116,117
GOLF
[no value]
Coming Attractions
Six bright young extras waiting in the wings for Palmer to break a leg
[no value]
[no value]
[no value]
The most uninteresting scene in tournament golf belongs to women amateurs. Even in national competition they don’t draw enough spectators to fill a movie theatre, and they get little more space in the sports pages than ping-pong players.
Esquire_19680401_0069_004_0116.xml
article
118
118
WEARABLES
[no value]
Esquire Predicts: Angled-pocket Slacks
[no value]
[no value]
[no value]
[no value]
Of the styling and restyling of slacks, it would seem there is never any end—from the ideas afforded Mod dress by the American cowboy’s buttocky blue jeans to the campy experiments inspired by the remembrance of the bell-bottom trousers worn by every alleged college boy who ever did the Charleston with Joan Crawford in an old M-G-M movie.
Esquire_19680401_0069_004_0117.xml
article
119
119,120,121
Articles
[no value]
To Abolish Children
They're nasty, brutish and short. When their “I" offends you, pluck it out
[no value]
[no value]
Karl Shapiro
Betrayal is an act of vengeance, obviously. But in an age of betrayal, when men of authority traduce their office and violate the trust placed in their hands, betrayal becomes the official morality. &ldquo;Official morality&rdquo; shortly becomes &ldquo;public immorality&rdquo;; whereupon the fabric of a society rots before one&rsquo;s eyes.
Esquire_19680401_0069_004_0118.xml
article
122
122
adversaria
[no value]
The Moustache Award
[no value]
[no value]
[no value]
[no value]
The low point of the degrading process has been reached by an article in Esquire, which is announced on the cover by a huge photograph of Svetlana painted with Stalin’s moustache like a befouled poster in the subway and which, under an acrid pretense of exposing everybody and everything, provides interminable columns of the irrelevant elaboration of a Manchester, some-times punctuated by snide exclamations.
Esquire_19680401_0069_004_0119.xml
article
128
128,129,130,131,140,148,150,152,156,158,160
Articles
[no value]
The Passion of Muhammad Ali
The ex-heavyweight champion of the world fools around in Chicago these days, more or less in exile, because he won’t go. He isn’t kidding
[no value]
[no value]
Leonard Shecter
<p>It was Chicago, September, 1962, the week of the first Floyd Patterson-Sonny Liston heavyweight championship fight. The nature of the match, evil (Liston) vs. good (Patterson), had attracted an impressive delegation of the nation’s literati, among them Norman Mailer and James Baldwin.</p>
Esquire_19680401_0069_004_0120.xml
article
132
132,133,134,135
PICTURED ESSAYS
[no value]
Rudy Vallée Takes Chlor-trimeton Maleate. What’s Yours?
Into the valley of the dolls ride the two hundred million
[no value]
[no value]
[no value]
I am very interested in pills that don’t contain barbiturates or amphetamine. At night I take two Doriden tablets, and a 100-milligram Mellaril—and I have no deleterious effect from them. Pills are dangerous, but sometimes danger must be accepted.
Esquire_19680401_0069_004_0121.xml
article
136
136,137
WEARABLES
[no value]
Swinging in the Rain
[no value]
[no value]
[no value]
[no value]
Rainwear has undergone great changes since late in the eighteenth century, when the founder of Peal’s, the nowdefunct bespoke London bootmaker, produced a meanfe of waterproofing rubber. Where once it was so heavy that there were those who claimed it caused death by oxygen starvation of the skin, now it is lightweight, more easily cleaned, and, season by season, far more colorful.
Esquire_19680401_0069_004_0122.xml
advertisement
138
138
[no value]
[no value]
Paris
[no value]
Paris
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0123.xml
advertisement
139
139
[no value]
[no value]
Dan River Mills, Inc.
[no value]
Dan River Mills, Inc.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0124.xml
advertisement
141
141
[no value]
[no value]
Manhattan
[no value]
Manhattan
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0125.xml
article
142
142,143
WEARABLES
[no value]
The Bright Look of the Links
[no value]
[no value]
[no value]
[no value]
It is all there in that scene in Goldfinger in which James Bond and Goldfinger play a game of golf. In those few swift strokes is the whole story of how conspicuously men’s golf clothes have changed over the years—on the one hand, Goldfinger, so formal, so somber and stuffy, in his plus fours (and so absurd with Oddjob caddying for him in morning clothes and a steel derby), and, on the other hand, Bond, so colorful and casual in trim slacks, as cool as cool can ever be.
Esquire_19680401_0069_004_0126.xml
article
144
144,145
WEARABLES
[no value]
Peacocks Without Plus Fours
[no value]
[no value]
[no value]
[no value]
Among great golfers in our time, only the South African, Gary Player, is conspicuous for the severity of his attire. Dressed all in black, he is like a Paladin of the links. For in these colorful days, the greens are ablaze with the brilliant plumage of the players— and what is so odd, incidentally, is that by and large the male of the species is more flamboyant than the female, his tastes running to vivid blues, flaming greens, chrome yellows, at times even in his shoes.
Esquire_19680401_0069_004_0127.xml
article
146
146
WEARABLES
[no value]
From the Terrace
[no value]
[no value]
[no value]
[no value]
More often than not, what golfers wear as they sip their drinks on the countryclub terrace after a game is as carefully considered as their garb on the greens. Usually, it reflects the prevailing trends. The two jackets shown here, for instance, could not be more au courant.
Esquire_19680401_0069_004_0128.xml
advertisement
147
147
[no value]
[no value]
"21" Brands, Inc.
[no value]
"21" BRANDS, INC.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0129.xml
advertisement
148
148
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0130.xml
advertisement
149
149
[no value]
[no value]
Cotton Producers Institute
[no value]
COTTON PRODUCERS INSTITUTE
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0131.xml
advertisement
150
150
[no value]
[no value]
Perdido Bay
[no value]
Perdido Bay
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0132.xml
advertisement
150
150
[no value]
[no value]
Grand Hotel
[no value]
GRAND HOTEL
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0133.xml
advertisement
150
150
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0134.xml
advertisement
151
151
[no value]
[no value]
Cooper's, Inc.
[no value]
COOPER'S, INC.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0135.xml
advertisement
152
152
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0136.xml
advertisement
153
153
[no value]
[no value]
E-lite Company, Inc.
[no value]
E-Lite COMPANY, INC.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0137.xml
advertisement
154
154
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0138.xml
advertisement
155
155
[no value]
[no value]
Wide-Lite Corporation
[no value]
WIDE-LITE CORPORATION
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0139.xml
advertisement
156
156
[no value]
[no value]
Coronet Films
[no value]
CORONET FILMS
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0140.xml
advertisement
157
157
[no value]
[no value]
Dr. Scholl's Inc.
[no value]
Dr. Scholl's Inc.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0141.xml
advertisement
158
158
[no value]
[no value]
Hadco
[no value]
HADCO
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0142.xml
advertisement
158
158
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0143.xml
advertisement
158
158
[no value]
[no value]
American Cancer Society
[no value]
American cancer society
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0144.xml
advertisement
159
159
[no value]
[no value]
Du Pont
[no value]
Du Pont
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0145.xml
advertisement
160
160
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0146.xml
advertisement
161
161
[no value]
[no value]
Stevens
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0147.xml
advertisement
162
162
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0148.xml
advertisement
162
162
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0149.xml
advertisement
163
163
[no value]
[no value]
Falstaff Brewing Corp.
[no value]
FALSTAFF BREWING CORP.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0150.xml
advertisement
164
164
[no value]
[no value]
Wolverine World Wide, Inc.
[no value]
WOLVERINE WORLD WIDE, INC.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0151.xml
advertisement
165
165
[no value]
[no value]
Sharp Electronics Corporation
[no value]
Sharp Electronics Corporation
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0152.xml
advertisement
166
166
[no value]
[no value]
Merit Clothing Company
[no value]
Merit Clothing Company
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0153.xml
advertisement
167
167
[no value]
[no value]
Swank
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0154.xml
advertisement
168
168
[no value]
[no value]
Dexter Shoe Company
[no value]
DEXTER SHOE COMPANY
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0155.xml
advertisement
169
169
[no value]
[no value]
Dexter Shoe Company
[no value]
Dexter shoe Company
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0156.xml
advertisement
170
170
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0157.xml
advertisement
171
171
[no value]
[no value]
Rainfair
[no value]
Rainfair
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0158.xml
advertisement
172
172
[no value]
[no value]
Better Drug Stores Fabergé, Inc.
[no value]
Better Drug Stores Fabergé, Inc.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0159.xml
advertisement
173
173
[no value]
[no value]
Faultless Rubber Company
[no value]
Faultless Rubber Company
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0160.xml
advertisement
174
174
[no value]
[no value]
Leyland Motor Corporation of North America: Rover 2000
[no value]
Leyland Motor Corporation of North America
Rover 2000
[no value]
[no value]
Esquire_19680401_0069_004_0161.xml
advertisement
175
175
[no value]
[no value]
Jules Berman & Associates, Inc.: Kahlúa
[no value]
Jules Berman & Associates, Inc.
Kahlúa
[no value]
[no value]
Esquire_19680401_0069_004_0162.xml
advertisement
176
176
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
ESQUIRE
[no value]
[no value]
Esquire_19680401_0069_004_0163.xml
advertisement
176
176
[no value]
[no value]
Fiat Motor Company, Inc.
[no value]
FIAT MOTOR COMPANY, INC.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0164.xml
advertisement
176
176
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0165.xml
advertisement
177
177
[no value]
[no value]
Sanson Institute of Heraldry
[no value]
SANSON INSTITUTE OF HERALDRY
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0166.xml
advertisement
178
178
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0167.xml
advertisement
178
178
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0168.xml
advertisement
179
179
[no value]
[no value]
Kodak
[no value]
Kodak
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0169.xml
advertisement
180
180
[no value]
[no value]
Jerks Socks, Inc.: J.s.i Ban-lon Socks
[no value]
jerks Socks, Inc.
J.S.I Ban-Lon Socks
[no value]
[no value]
Esquire_19680401_0069_004_0170.xml
advertisement
181
181
[no value]
[no value]
Cuesta-rey
[no value]
CUESTA-REY
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0171.xml
advertisement
181
181
[no value]
[no value]
Budget Rent-a-car Corp. of America
[no value]
Budget Rent-A-Car Corp. of America
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0172.xml
advertisement
182
182
[no value]
[no value]
Colonia, Inc.
[no value]
Colonia, Inc.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0173.xml
article
183
183
cartoon
[no value]
"But It's What They're Wearing!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0174.xml
advertisement
183
183
[no value]
[no value]
Austin Hill
[no value]
AUSTIN HILL
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0175.xml
advertisement
183
183
[no value]
[no value]
Heath Company
[no value]
HEATH COMPANY
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0176.xml
advertisement
183
183
[no value]
[no value]
Bahama Palm Shores
[no value]
BAHAMA PALM SHORES
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0177.xml
advertisement
184
184
[no value]
[no value]
Wide-Lite Corporation
[no value]
Wide-Lite Corporation
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0178.xml
advertisement
184
184
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
ESQUIRE
[no value]
[no value]
Esquire_19680401_0069_004_0179.xml
article
185
185
cartoon
[no value]
"Relax! If Those Roughnecks From the Ghetto Come Over Here, We'll Simply Lock the Service Entrance.
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0180.xml
advertisement
185
185
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0181.xml
advertisement
186
186
[no value]
[no value]
Alexander Sales Corp.
[no value]
ALEXANDER SALES CORP.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0182.xml
advertisement
187
187
[no value]
[no value]
J. M. Mcc Unn & Co., Inc.
[no value]
J. M. McC UNN & CO., INC.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0183.xml
article
188
188
[no value]
[no value]
Coming Up in May Esquire
[no value]
[no value]
[no value]
[no value]
SECOND ANNUAL INVENTORY CLEARANCE Each year we buy too many girl pictures. Each year our accountant says, For God’s sake, use them up. Once again, our loss is your gain. This time, by golly, he'd better get it right—the hairstyle, the makeup, the image.
Esquire_19680401_0069_004_0184.xml
advertisement
189
189
[no value]
[no value]
Minolta Corporation
[no value]
Minolta Corporation
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0185.xml
advertisement
189
189
[no value]
[no value]
General Mills
[no value]
GENERAL MILLS
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0186.xml
article
190
190,191,192,193
TALKING SHOP
[no value]
Talking Shop
[no value]
[no value]
[no value]
VIRGINIA REILLY
[no value]
Esquire_19680401_0069_004_0187.xml
advertisement
190
190
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0188.xml
advertisement
191
191
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0189.xml
advertisement
192
192
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0190.xml
advertisement
193
193
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0191.xml
advertisement
194
194
[no value]
[no value]
Madison House
[no value]
MADISON HOUSE
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0192.xml
advertisement
195
195
[no value]
[no value]
W. & A. Gilbey, Ltd.
[no value]
W. & A. GILBEY, LTD.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0193.xml
advertisement
196
196
[no value]
[no value]
Botany Industries, Inc.
[no value]
Botany Industries, Inc.
[no value]
[no value]
[no value]
Esquire_19680401_0069_004_0194.xml