Issue: 19570701

Monday, July 1, 1957
July
1
True
48
Tuesday, July 21, 2015
5/23/2018 9:05:36 AM

Articles
cover
1
1
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Esquire
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Esquire_19570701_0048_001_0001.xml
advertisement
2
2
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Motorola
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MOTOROLA
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Esquire_19570701_0048_001_0002.xml
advertisement
3
3
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The Classics Club
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THE CLASSICS CLUB
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Esquire_19570701_0048_001_0003.xml
advertisement
4
4
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Sweet Smell of Success
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Esquire_19570701_0048_001_0004.xml
tableOfContents
5
5
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Esquire
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Esquire_19570701_0048_001_0005.xml
masthead
5
5
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Masthed
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Esquire_19570701_0048_001_0006.xml
advertisement
5
5
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Advertisement
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Esquire_19570701_0048_001_0007.xml
advertisement
6
6
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Advertisement: Suave
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Suave
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Esquire_19570701_0048_001_0008.xml
article
6
6
PUBLISHER'S PAGE
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Home, Sweet Home Lines, We Love You
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A.G.
IT’S not unprecedented to devote our space to a love letter. Once it was to a city. Another time to an airline. And within recent memory Paul Gallico used our pages to write a love letter to a hotel. But this one is to a steamship line. It’s relatively new as lines go.
Esquire_19570701_0048_001_0009.xml
advertisement
6
6
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Advertisement
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Esquire_19570701_0048_001_0010.xml
advertisement
7
7
[no value]
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Book-of-the-Month Club, Inc.
[no value]
BOOK-OF-THE-MONTH CLUB, Inc.
[no value]
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[no value]
Esquire_19570701_0048_001_0011.xml
advertisement
8
8
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Clipper Craft
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CLIPPER CRAFT
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Esquire_19570701_0048_001_0012.xml
advertisement
8
8
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Esquire’s Telephone Shopper Service
[no value]
ESQUIRE’S TELEPHONE SHOPPER SERVICE
[no value]
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Esquire_19570701_0048_001_0013.xml
advertisement
9
9
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The Citadel Press
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THE CITADEL PRESS
[no value]
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Esquire_19570701_0048_001_0014.xml
advertisement
10
10
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Advertisement: Kings Men
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Kings Men
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Esquire_19570701_0048_001_0015.xml
article
10
10,12,14,16
Departments
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The Sound and the Fury
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Re Garrett Underhill’s article (The Army’s Case Against Itself, May 1957): it appears we are both singing from the same hymn book. For the past three years I have endeavored to organize within the national structure of the Reserve Officers Association, a Research and Development committee.
Esquire_19570701_0048_001_0016.xml
advertisement
11
11
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Renfield Importers, Ltd.
[no value]
Renfield Importers, Ltd.
[no value]
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Esquire_19570701_0048_001_0017.xml
advertisement
12
12
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The Seven-up Company
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The Seven-Up Company
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Esquire_19570701_0048_001_0018.xml
advertisement
13
13
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Bostonian
[no value]
Bostonian
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Esquire_19570701_0048_001_0019.xml
advertisement
14
14
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Robert Bruce, Inc.
[no value]
ROBERT BRUCE, INC.
[no value]
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Esquire_19570701_0048_001_0020.xml
advertisement
15
15
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Canada Dry Ginger Ale, Inc.
[no value]
CANADA DRY GINGER ALE, INC.
[no value]
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Esquire_19570701_0048_001_0021.xml
advertisement
16
16
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Aladdin Industries, Inc.
[no value]
Aladdin Industries, Inc.
[no value]
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Esquire_19570701_0048_001_0022.xml
advertisement
17
17
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The Manhattan Shirt Co.: Manhattan
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THE MANHATTAN SHIRT CO.
Manhattan
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Esquire_19570701_0048_001_0023.xml
advertisement
18
18
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Admiral
[no value]
Admiral
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Esquire_19570701_0048_001_0024.xml
article
19
19,20,22
GIFT GUIDE
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Esquire's Father’s Day Favorites
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Esquire_19570701_0048_001_0025.xml
advertisement
19
19
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John A. Frye Shoe Co., Inc.
[no value]
JOHN A. FRYE SHOE CO., Inc.
[no value]
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Esquire_19570701_0048_001_0026.xml
advertisement
20
20
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Richard Hudnut
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RICHARD HUDNUT
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Esquire_19570701_0048_001_0027.xml
advertisement
20
20
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Corman & Wasserman, Inc.
[no value]
Corman & Wasserman, Inc.
[no value]
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Esquire_19570701_0048_001_0028.xml
advertisement
20A
20A
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Advertisements
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Esquire_19570701_0048_001_0029.xml
article
20A
20A
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Going Places with Esquire
Circle tour: eastern Canada and New England
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RICHARD JOSEPH
EASTERN CANADA and New England go together like wine and cheese at the end of a fine dinner. Take a look at a map and you’ll see that northern New England and all of Canada south of the St. Lawrence are part of the same land mass, an enormous peninsula made up of Nova Scotia, New Brunswick, the Gaspé and southern Quebec, Maine, New Hampshire, Vermont and New York State clear out to Niagara Falls and Lake Erie.
Esquire_19570701_0048_001_0030.xml
advertisement
20B
20B
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Advertisements
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Esquire_19570701_0048_001_0031.xml
article
20B
20B,20D
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Murder Is Unnecessary
If you utilize this latest in services, there's no need to kill your wife
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A. E. TREPPASS
THE highly confidential letter arrived with Harry Mortimer’s office mail. He waited until his secretary had left the room, then slit the envelope and drew out a card. The card was gilt-edged and bore the embossed heading, “BODIES,” and the date the firm was established, 1963.
Esquire_19570701_0048_001_0032.xml
advertisement
20AA
20AA
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Lucky Lager Brewing Co.: Lucky Lager
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LUCKY LAGER BREWING CO.
LUCKY LAGER
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Esquire_19570701_0048_001_0033.xml
advertisement
20BB
20BB
[no value]
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Mission Distributing Co.
[no value]
MISSION DISTRIBUTING CO.
[no value]
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Esquire_19570701_0048_001_0034.xml
advertisement
20BB
20BB
[no value]
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Van Munching Imports Co.: Heineken's Holland Beer
[no value]
Van Munching Imports Co.
Heineken's HOLLAND BEER
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Esquire_19570701_0048_001_0035.xml
article
20BB
20BB,20DD
[no value]
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Murder Is Unnecessary
If you utilize this latest in services, there’s no need to kill your wife
[no value]
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A. E.TREPPASS
THE highly confidential letter arrived with Harry Mortimer’s office mail. He waited until his secretary had left the room, then slit the envelope and drew out a card. The card was gilt-edged and bore the embossed heading, “BODIES,” and the date the firm was established, 1963.
Esquire_19570701_0048_001_0036.xml
advertisement
20CC
20CC
[no value]
[no value]
Lancer of California
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LANCER OF CALIFORNIA
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Esquire_19570701_0048_001_0037.xml
advertisement
20DD
20DD
[no value]
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Van Munching Imports Inc.
[no value]
VAN MUNCHING IMPORTS INC.
[no value]
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Esquire_19570701_0048_001_0038.xml
advertisement
20DD
20DD
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Advertisement: Esquire Club
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ESQUIRE CLUB
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Esquire_19570701_0048_001_0039.xml
advertisement
20C
20C
[no value]
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Advertisements
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Esquire_19570701_0048_001_0040.xml
advertisement
20D
20D
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Advertisements
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Esquire_19570701_0048_001_0041.xml
advertisement
21
21
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Hiram Walker & Sons Inc.
[no value]
HIRAM WALKER & SONS INC.
[no value]
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Esquire_19570701_0048_001_0042.xml
advertisement
22
22
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Williamson-dickie Manufacturing Company
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WILLIAMSON-DICKIE MANUFACTURING COMPANY
[no value]
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Esquire_19570701_0048_001_0043.xml
advertisement
23
23
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The Buckingham Corporation: Cutty Sark
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THE BUCKINGHAM CORPORATION
CUTTY SARK
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Esquire_19570701_0048_001_0044.xml
advertisement
24
24
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Majestic International
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MAJESTIC INTERNATIONAL
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Esquire_19570701_0048_001_0045.xml
article
24
24
Esquire ON RECORD
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Esquire on Record
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MARTIN MAYER
MY hobby,” said Andor Foldes, “is listening to the music of other people. I go to their concerts, and if the pianist is very good, I’m happy. If he is very bad, I’m also happy.” This is a charitable attitude, considering the wolfishly free competition which characterizes the music business.
Esquire_19570701_0048_001_0046.xml
advertisement
25
25
[no value]
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Phillips-jones Corp.
[no value]
Phillips-Jones Corp.
[no value]
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Esquire_19570701_0048_001_0047.xml
advertisement
26
26
[no value]
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Roland Radio Corporation
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ROLAND RADIO CORPORATION
[no value]
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Esquire_19570701_0048_001_0048.xml
article
26
26
THE SLIPPED DISC
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The Slipped Disc
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B.C.
SCRATCH a critic in the jazz field and the odds are better than 33⅓ to 1 you’ll find a potential recording producer. The latest of the flock to put to work his critical talents and good taste in the making of records is George Simon, one of the nation’s most discerning critics.
Esquire_19570701_0048_001_0049.xml
advertisement
26
26
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Capital Records
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Capital RECORDS
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Esquire_19570701_0048_001_0050.xml
advertisement
27
27
[no value]
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W. A. Taylor & Company: Old Smuggler
[no value]
W. A. TAYLOR & COMPANY
OLD Smuggler
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[no value]
Esquire_19570701_0048_001_0051.xml
advertisement
28
28
[no value]
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The Jotto Corp.
[no value]
The JOTTO Corp.
[no value]
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Esquire_19570701_0048_001_0052.xml
article
28
28
Backstage With Esquire
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Backstage with Esquire
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Waughter Mark
BRITISH novelist Alec Waugh’s reflections in this issue on Nearing Sixty conclude with a reference to his quarter-millionword novel, which is, of course, last year’s thumping best-seller, Island In The Sun. We hadn’t known that movie rights to an Esquire story (The Small Back Room in St. Marylebone, March 1953) had provided him with the twenty months’ freedom necessary to write this major work.
Esquire_19570701_0048_001_0053.xml
advertisement
28
28
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[no value]
Schenley Import Company: Canadian Macnaughton
[no value]
SCHENLEY IMPORT COMPANY
Canadian MACNAUGHTON
[no value]
[no value]
Esquire_19570701_0048_001_0054.xml
advertisement
29
29
[no value]
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Zenith Radio Corporation
[no value]
ZENITH RADIO CORPORATION
[no value]
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Esquire_19570701_0048_001_0055.xml
advertisement
30
30
[no value]
[no value]
National Distillers Products Company: Old Crow
[no value]
NATIONAL DISTILLERS PRODUCTS COMPANY
OLD CROW
[no value]
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Esquire_19570701_0048_001_0056.xml
article
31
31,32,33,34
FEATURES
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The Trouble with American Morals
From inside the mind of one of America's greatest ladies of the stage come the following provocative thoughts
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TALLULAH BANKHEAD
<p>BY now I’ve lived long enough to know that I can be absolutely sure of only three things: 1. If I suddenly had the opportunity again to be twenty, there is little more I could have or not have that would make much difference to me. 2. I hate to go to bed, I hate to get up, and I hate to be alone.</p>
Esquire_19570701_0048_001_0057.xml
article
35
35
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0058.xml
article
36
36,37,38
Articles
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The Mind of the Playwright: a Conversation with Lindsay & Crouse
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[no value]
[no value]
Ted Croner
CRONER: What do you consider to be your best play? CROUSE: I should think Life with Father. LINDSAY: I think Life with Father. It has the record of the longest continuous run of any American play in New York City. CROUSE: 3,224 performances. CRONER: Yes, and you played one of the leading roles, didn&rsquo;t you, Mr. Lindsay?
Esquire_19570701_0048_001_0059.xml
article
39
39
cartoon
[no value]
"Now I'm in a Real Dilemma—i Think I'm in Love with One of the Ushers!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0060.xml
article
40
40
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0061.xml
article
41
41,42,43,44
Articles
[no value]
The Genius of Ettore Bugatti
Half beast, half machine, his cars are the most venerated in the world
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[no value]
KEN W. PURDY
IN 1899 an eighteen-year-old Italian named Ettore Bugatti built a fourcylinder automobile and drove it forty miles an hour. Ten years later he set up shop for himself in Molsheim, in what was then AlsaceLorraine, and from 1910 until he died in 1947 Bugatti built 9,500 automobiles, a production that would occupy a Detroit assembly plant for perhaps ten days.
Esquire_19570701_0048_001_0062.xml
article
45
45
cartoon
[no value]
"When You Bought It for Me I Figured There Was a Catch to It!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0063.xml
article
46
46,47,48,49,50,51,52
PICTURED ESSAYS
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New York's Spreading Upper Bohemia
[no value]
[no value]
[no value]
[no value]
Bohemia traditionally has been a state of being where free love flourishes in a garret while the soul soars unfettered and the body is sustained with heady swigs from a jug of wine. But these days Bohemians are not so quickly characterized.
Esquire_19570701_0048_001_0064.xml
article
53
53
cartoon
[no value]
"I May Be Good for Nothing—but I Won't Be Bad for Nothing"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0065.xml
article
54
54
cartoon
[no value]
"Did I Have Trouble Getting Out of That Sand Trap—and I Don't Mean with the Ball!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0066.xml
article
55
55,56,57
Fiction
[no value]
Another Country
A Short Story
[no value]
[no value]
MARK SCHORER
LUNCH would not be served for another hour, but the impossible Greek boy, Nello, who wolfed his food in a disgusting way, was already waiting for it. He was playing his guitar and singing, sitting on a stool in a low arbor where enormous bunches of green grapes nearly touched his hair.
Esquire_19570701_0048_001_0067.xml
article
58
58,59
GIFT GUIDE
[no value]
Paternal Beneficence
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0068.xml
article
60
60,61,62,64,67
Personality
[no value]
Maritime Midas
Or how to make $300,000,000 : an inquiry into the successful ways of Aristotle Onassis, including the disappearing ink
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[no value]
HELEN LAWRENSON
A FEW years ago, a small but fascinating news item appeared in the press. A man with the irresistible name of Aristotle Socrates Onassis was sued for $14,210,000 by one Spyridon Catapodis, on the grounds of breach of contract. The beguiling feature of Mr. Catapodis&rsquo; plaint was his claim that the reason he could produce no proof was because Mr. Onassis had taken the precaution of signing the contract in disappearing ink.
Esquire_19570701_0048_001_0069.xml
advertisement
63
63
[no value]
[no value]
Advertisement: Arrow
[no value]
[no value]
Arrow
[no value]
[no value]
Esquire_19570701_0048_001_0070.xml
advertisement
64
64
[no value]
[no value]
Magnavox
[no value]
Magnavox
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0071.xml
advertisement
65
65
[no value]
[no value]
Browne Vintners Co., Inc.
[no value]
BROWNE VINTNERS CO., INC.
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0072.xml
advertisement
66
66
[no value]
[no value]
Advertisement: Inter Woven Socks
[no value]
[no value]
Inter Woven Socks
[no value]
[no value]
Esquire_19570701_0048_001_0073.xml
advertisement
67
67
[no value]
[no value]
Schenley Import Co.: Carioca Rum
[no value]
SCHENLEY IMPORT CO.
CARIOCA RUM
[no value]
[no value]
Esquire_19570701_0048_001_0074.xml
article
68
68
cartoon
[no value]
"Go On, Mrs. Schmaltz—i'm Listening"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0075.xml
article
69
69,70,71
Fiction
[no value]
We'll Do Whatever You Want
[no value]
[no value]
[no value]
NATHANIEL BENCHLEY
FROM his seat at the bar, Austin Perkins could see everybody who came into the restaurant, and from five-thirty until seven he watched every new arrival without seeing one celebrity&mdash;or at any rate a celebrity he recognized. It was of no real importance to him, but whenever he returned from his infrequent trips to New York (one every four years was the average), his colleagues at the university always asked him if he&rsquo;d seen anybody famous, and he would have liked to have been able to say yes.
Esquire_19570701_0048_001_0076.xml
advertisement
70
70
[no value]
[no value]
Canada Dry
[no value]
CANADA DRY
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0077.xml
advertisement
71
71
[no value]
[no value]
Relax-a-cizor
[no value]
RELAX-A-CIZOR
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0078.xml
article
72
72
cartoon
[no value]
“If Anyone Told Me Five Years Ago I'd Be Married Four Times, I'd Have Laughed in His Face!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0079.xml
article
73
73,74
Articles
[no value]
Bosoms Away
A disturbing inquiry into the American man's flight from female nudity
[no value]
[no value]
BEN HECHT
IF you want proof that the American male is becoming infantile, look at his canonization of the female breast. It—they—are his fairyland. Our citizen will glow a bit at a pair of fine gams. A basketball derrière draws a fond leer from him. A pair of wheat-cake lips painted a bright red will put a glint in his eye.
Esquire_19570701_0048_001_0080.xml
advertisement
74
74
[no value]
[no value]
James B. Lansing Sound, Inc.
[no value]
JAMES B. LANSING SOUND, INC.
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0081.xml
advertisement
75
75
[no value]
[no value]
W. A. Taylor & Company: Drambuie
[no value]
W. A. TAYLOR & COMPANY
DRAMBUIE
[no value]
[no value]
Esquire_19570701_0048_001_0082.xml
article
76
76
WEARABLES
[no value]
The Joseph Coat
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0083.xml
advertisement
77
77
[no value]
[no value]
Cooper’s, Incorporated: Jockey
[no value]
Cooper’s, Incorporated
Jockey
[no value]
[no value]
Esquire_19570701_0048_001_0084.xml
advertisement
78
78
[no value]
[no value]
Gordon's Dry Gin Co., Ltd.: Gordon's
[no value]
GORDON'S DRY GIN CO., LTD.
GORDON'S
[no value]
[no value]
Esquire_19570701_0048_001_0085.xml
article
79
79
cartoon
[no value]
“It’s Time I Cleaned Out the 'yes' Men in My Organization—right, Boys?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0086.xml
article
80
80,81,82,83
PICTORIAL
[no value]
Laurie in the Dell
[no value]
[no value]
[no value]
[no value]
lovely ladies who dreamed away their days in bosky dells some four hundred years ago were risking the auto-da-fé. But not Laurie Mathews— though she is definitely a sorceress, replete with beauty mark, enchanting spells and the dangerous fascination of eyes perilous for love no less than witchery.
Esquire_19570701_0048_001_0087.xml
article
84
84,85,86
Articles
[no value]
The Case for Separate Husband-Wife Vacations
[no value]
[no value]
[no value]
EDITH EFRON
<p>THE American husband and wife, because they spend more time together than the couples of any other civilized nation, have finally become the Bobbsey Twins act of the Western world. They resemble each other more closely in clothes, activities and attitude than the married folk of any other culture, anywhere.</p>
Esquire_19570701_0048_001_0088.xml
advertisement
87
87
[no value]
[no value]
Barcalo Manufacturing Co.: Barcalounger
[no value]
Barcalo Manufacturing Co.
BarcaLounger
[no value]
[no value]
Esquire_19570701_0048_001_0089.xml
advertisement
88
88
[no value]
[no value]
Schieffelin & Co.: Teacher's
[no value]
Schieffelin & Co.
TEACHER'S
[no value]
[no value]
Esquire_19570701_0048_001_0090.xml
article
88
88
BRIEF
[no value]
How to Be Popular at Parties
Guestmanship is based on consideration— but the question is, of whom?
[no value]
[no value]
PARKE CUMMINGS
IF I do say so I’m a rather popular fellow at parties. It’s not that I’m a master of repartee—sometimes I hardly say a word—nor does anybody go into ecstasy about my looks or my dancing. It’s just that I observe a few common-sense rules. Some of them might seem to violate standard procedure as defined in the etiquette books, but I claim they contribute to good guestmanship.
Esquire_19570701_0048_001_0091.xml
advertisement
89
89
[no value]
[no value]
Rolfs
[no value]
ROLFS
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0092.xml
advertisement
90
90
[no value]
[no value]
Advertisement: Smirnoff
[no value]
[no value]
Smirnoff
[no value]
[no value]
Esquire_19570701_0048_001_0093.xml
article
91
91
cartoon
[no value]
"How About Taking a Breather, Dear—i’d Like to Buy This Chap a Drink!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0094.xml
article
92
92,93
WEARABLES
[no value]
Trail Blazers
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0095.xml
article
94
94,95
WEARABLES
[no value]
Striped for Action
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0096.xml
article
96
96,97
WEARABLES
[no value]
7 Lives of the New Dacron Suit
[no value]
[no value]
[no value]
[no value]
The peregrinations of our young construction executive tell the story: here is a Dacron suit so revolutionary in structure and composition that there’s no excuse for even having it pressed. Throw it in the automatic wash-and-drier, and it emerges as if it had come fresh from your tailor—lapels smooth, sleeves rolled and trousers sharply creased.
Esquire_19570701_0048_001_0097.xml
article
98
98,100,103,104
Articles
[no value]
Nearing Sixty
A man changes surprisingly little after the age of thirty
[no value]
[no value]
Alec Waugh
THE least occurrence when we are nearing sixty launches us on a stream of reverie, and a few weeks ago, when my publishers sent me a questionnaire about my habits, plans, tastes and friends, I found myself looking back to 1930, when I was first importuned with such inquiries, a travel book of mine having been a Literary Guild selection.
Esquire_19570701_0048_001_0098.xml
advertisement
99
99
[no value]
[no value]
Dynamics Corp.
[no value]
Dynamics Corp.
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0099.xml
advertisement
99
99
[no value]
[no value]
Waring Products Corporation
[no value]
WARING PRODUCTS CORPORATION
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0100.xml
advertisement
100
100
[no value]
[no value]
The Fleischmann Distilling Corporation: "Black & White"
[no value]
THE FLEISCHMANN DISTILLING CORPORATION
"BLACK & WHITE"
[no value]
[no value]
Esquire_19570701_0048_001_0101.xml
advertisement
101
101
[no value]
[no value]
Coopers
[no value]
Coopers
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0102.xml
advertisement
102
102,103
[no value]
[no value]
Apparel Arts
[no value]
APPAREL ARTS
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0103.xml
advertisement
104
104
[no value]
[no value]
W. A. Taylor & Company
[no value]
W. A. TAYLOR & Company
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0104.xml
article
105
105
cartoon
[no value]
"We’ve Entered Him at Yale—and Ordered Two Seats for My Fair Lady for Him"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0105.xml
advertisement
106
106
[no value]
[no value]
Thorens
[no value]
THORENS
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0106.xml
article
106
106,107
Articles
[no value]
July 4th in Liechtenstein
Alpine Americans celebrate Independence with rockets and with remembrances
[no value]
[no value]
PAUL GALLICO
ON the Fourth of July in the tiny Principality of Liechtenstein (which, in case you have not yet driven through it, is landlocked on the Rhine between the borders of Switzerland and Austria) the natives and the soft-eyed, taupe-colored cows are astonished by an inexplicable discharge of fireworks from an eyrie some four thousand feet up the side of Moun Triesen, one of the Liechtenstein Alps.
Esquire_19570701_0048_001_0107.xml
advertisement
107
107
[no value]
[no value]
Advertisement: Esquire Fashion Guide
[no value]
[no value]
Esquire FASHION GUIDE
[no value]
[no value]
Esquire_19570701_0048_001_0108.xml
advertisement
108
108
[no value]
[no value]
Carling Brewing Co.: Black Label
[no value]
CARLING BREWING CO.
Black Label
[no value]
[no value]
Esquire_19570701_0048_001_0109.xml
advertisement
108
108
[no value]
[no value]
Duofold, Inc.
[no value]
DUOFOLD, INC.
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0110.xml
article
108
108,109,110
Fiction
[no value]
Nice Fireplace, Good Beach
Who, exactly, was young and innocent— the college hoys or the models?
[no value]
[no value]
REED WHITTEMORE
ALEC settled back in his chair, lighted his pipe laboriously in the great tradition of storytellers, and informed them that this evening he was going to tell them a story about youth and innocence. But he wanted them to understand that only the extenuating circumstances of this particular story persuaded him to undertake such a harebrained venture.
Esquire_19570701_0048_001_0111.xml
advertisement
109
109
[no value]
[no value]
Hambro Automotive Corporation
[no value]
hambro AUTOMOTIVE CORPORATION
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0112.xml
advertisement
109
109
[no value]
[no value]
H. A. Bohm & Company: Voigtlander
[no value]
H. A. BOHM & COMPANY
VOIGTLANDER
[no value]
[no value]
Esquire_19570701_0048_001_0113.xml
article
111
111
cartoon
[no value]
"How Do You Want Your Argument This Morning?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0114.xml
article
112
112
WEARABLES
[no value]
Tweed Silk
[no value]
[no value]
[no value]
[no value]
Tally ho, they’re wearing pink coats at dinner. By this we don’t mean to imply that people no longer change their clothes after a brisk ride to the hounds—quite the contrary. This is literally a pink-colored jacket and, as you can gather from Mr. Esquire’s impeccable air, it carries presence, elegance, éclat. News: tweed has never before ventured forth in the company of black tie and cummerbund.
Esquire_19570701_0048_001_0115.xml
article
113
113
WEARABLES
[no value]
Meshmates
[no value]
[no value]
[no value]
[no value]
Summer mesh is moving into town— hats, shirts, ties, socks, even your belts and shoes can be mesh—which is like saying you can finally let a breeze in the house via the screen door. Anyone who ever wore a mesh sports shirt knows it’s the coolest thing you can put on your back, for the simple reason that circulating air works the same the world over.
Esquire_19570701_0048_001_0116.xml
article
114
114,115
GIFT GUIDE
[no value]
Sun Thoughts
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0117.xml
article
116
116,117,118
TRAVEL
[no value]
Italy Is An Island
In Italy, escape from the tourist hordes is easy if you know where to go
[no value]
[no value]
RICHARD JOSEPH
FOR the knowing traveler, a trip to Italy is like a love affair, and a sensible man embarks on neither unprepared. He doesn’t try to breach the defenses of a beautiful woman without some plan of attack; at the very least he learns something about her before launching the campaign.
Esquire_19570701_0048_001_0118.xml
article
119
119,120,121,122,123
Travel
[no value]
Vacation Now
Italian trip travel tips, including where to go and how to get there
[no value]
[no value]
RICHARD JOSEPH
WE&rsquo;VE never heard of anyone making a combined tour of most of the Italian islands we talked about in the preceding pages, but if you tried it, you&rsquo;d find it would take the greater part of two or three months to savor the best of each island, and then pass on to the next.
Esquire_19570701_0048_001_0119.xml
article
119
119
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0120.xml
advertisement
119
119
[no value]
[no value]
Mexican Government Tourist Bureau
[no value]
MEXICAN GOVERNMENT TOURIST BUREAU
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0121.xml
advertisement
120
120
[no value]
[no value]
Advertisement: Angostura
[no value]
[no value]
ANGOSTURA
[no value]
[no value]
Esquire_19570701_0048_001_0122.xml
advertisement
120
120
[no value]
[no value]
West Bend Aluminum Co.
[no value]
WEST BEND ALUMINUM CO.
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0123.xml
article
120
120
cartoon
[no value]
"I Can't Find a Neutral Corner!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0124.xml
advertisement
121
121
[no value]
[no value]
Renault of France
[no value]
RENAULT OF FRANCE
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0125.xml
advertisement
121
121
[no value]
[no value]
Konica Camera Company
[no value]
KONICA CAMERA COMPANY
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0126.xml
advertisement
122
122
[no value]
[no value]
Lenthéric
[no value]
LENTHÉRIC
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0127.xml
advertisement
122
122
[no value]
[no value]
Radio Corporation of America
[no value]
RADIO CORPORATION OF AMERICA
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0128.xml
advertisement
122
122
[no value]
[no value]
Advertisement: Esquire's School Guide
[no value]
[no value]
ESQUIRE'S SCHOOL GUIDE
[no value]
[no value]
Esquire_19570701_0048_001_0129.xml
advertisement
123
123
[no value]
[no value]
Douglas Aircraft Company
[no value]
DOUGLAS AIRCRAFT COMPANY
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0130.xml
advertisement
123
123
[no value]
[no value]
Advertisement: Irish Whiskey
[no value]
[no value]
IRISH WHISKEY
[no value]
[no value]
Esquire_19570701_0048_001_0131.xml
advertisement
124
124
[no value]
[no value]
Esquire, Inc.
[no value]
ESQUIRE, INC.
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0132.xml
article
124
124,125
THE GENTLEMAN’S ADVISER
[no value]
The Gentleman’s Adviser
[no value]
[no value]
[no value]
F.A.B.
H2O Fashions: The other morning, tired of spearing angelfish, we stopped to sit down on a coral reef and admire the slanting rays of the sun as it played on a school of barracuda. And suddenly we were confronted by a familiar figure. It was Oscar Schoeffler, Esquire’s Fashion Director, making a marine survey.
Esquire_19570701_0048_001_0133.xml
advertisement
125
125
[no value]
[no value]
Advertisement: Old Spice
[no value]
[no value]
Old Spice
[no value]
[no value]
Esquire_19570701_0048_001_0134.xml
advertisement
125
125
[no value]
[no value]
Canada Dry Ginger Ale, Inc.
[no value]
Canada Dry Ginger Ale, Inc.
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0135.xml
advertisement
126
126
[no value]
[no value]
Shriro
[no value]
SHRIRO
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0136.xml
advertisement
126
126
[no value]
[no value]
First Western Savings and Loan Association
[no value]
FIRST WESTERN SAVINGS AND LOAN ASSOCIATION
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0137.xml
advertisement
126
126
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
ESQUIRE
[no value]
[no value]
Esquire_19570701_0048_001_0138.xml
advertisement
126
126
[no value]
[no value]
Esquire’s Buying Guide
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0139.xml
advertisement
127
127
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
Esquire
[no value]
[no value]
Esquire_19570701_0048_001_0140.xml
advertisement
128
128
[no value]
[no value]
Advertisement: Esquire Club
[no value]
[no value]
ESQUIRE CLUB
[no value]
[no value]
Esquire_19570701_0048_001_0141.xml
advertisement
129
129
[no value]
[no value]
Radio Corporation of America
[no value]
RADIO CORPORATION OF AMERICA
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0142.xml
advertisement
129
129
[no value]
[no value]
Hotel Bel-air
[no value]
HOTEL BEL-AIR
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0143.xml
advertisement
129
129
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0144.xml
advertisement
129
129
[no value]
[no value]
Kobrand Corporation: Burrough's Beefeater Gin
[no value]
Kobrand Corporation
BURROUGH'S BEEFEATER GIN
[no value]
[no value]
Esquire_19570701_0048_001_0145.xml
article
129
129
DINING IN/OUT WITH Esquire
[no value]
Dining In/out with Esquire
[no value]
[no value]
[no value]
F.A.B.
OUR discussion about Bloody Mary, as of last issue, has brought word from one of our favorite restaurants — Rattazzi, 9 East 48th Street, New York— where we have long delighted in the very smart atmosphere and the knowing menu. The Rattazzi concoction is called The Bloodless Mary, and is offered to soothe the frazzled nerves of denizens of nearby Madison Avenue who may be suffering from hypertension:
Esquire_19570701_0048_001_0146.xml
advertisement
130
130
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0147.xml
article
130
130,131,132,133
TALKING SHOP
[no value]
Talking Shop with Esquire
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0148.xml
advertisement
131
131
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0149.xml
advertisement
132
132
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0150.xml
advertisement
133
133
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0151.xml
advertisement
134
134
[no value]
[no value]
Portage Shoe Mfg. Co.
[no value]
PORTAGE SHOE MFG. CO.
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0152.xml
advertisement
134
134
[no value]
[no value]
Index of Advertisers July, 1957
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0153.xml
advertisement
134
134
[no value]
[no value]
Coronet Books
[no value]
Coronet Books
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0154.xml
advertisement
135
135
[no value]
[no value]
Avis Rent-a-car System, Inc.
[no value]
Avis Rent-a-Car System, Inc.
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0155.xml
advertisement
136
136
[no value]
[no value]
Seagram Distillers
[no value]
SEAGRAM DISTILLERS
[no value]
[no value]
[no value]
Esquire_19570701_0048_001_0156.xml