Issue: 19540601

Tuesday, June 1, 1954
June
6
True
41
Monday, March 7, 2016
5/10/2018 12:58:14 PM

Articles
cover
1
1
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Esquire
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Esquire_19540601_0041_006_0001.xml
advertisement
2
2
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Oldsmobile: Starfire
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Oldsmobile
Starfire
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Esquire_19540601_0041_006_0002.xml
advertisement
3
3
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The Classics Club
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The Classics Club
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Esquire_19540601_0041_006_0003.xml
advertisement
4
4
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General Motors Corporation: Safety POWER STEERING
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General Motors Corporation
Safety POWER STEERING
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Esquire_19540601_0041_006_0004.xml
advertisement
5
5
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Lenthéric: CLOSE-UP
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Lenthéric
CLOSE-UP
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Esquire_19540601_0041_006_0005.xml
tableOfContents
5
5
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Esquire
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Esquire_19540601_0041_006_0006.xml
masthead
5
5
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Masthead
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Esquire_19540601_0041_006_0007.xml
article
6
6
EDITORIAL
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ESQUIRE IN BRITAIN
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WITH this issue Esquire again becomes available to English readers, for the first time in nearly fifteen years, with no other restrictions than such factors of natural selection as personal taste and privy purse. Note that we say “to English readers,” as opposed to “readers of English.”
Esquire_19540601_0041_006_0008.xml
advertisement
6
6
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NATIONAL DISTILLERS PRODUCTS CORPORATION: de kuyper cordials
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NATIONAL DISTILLERS PRODUCTS CORPORATION
de kuyper cordials
[no value]
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Esquire_19540601_0041_006_0009.xml
advertisement
7
7
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Du Pont: Orlon
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Du Pont
Orlon
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Esquire_19540601_0041_006_0010.xml
article
8
8,9,10,12,16,18
THE SOUND AND THE FURY
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THE SOUND AND THE FURY
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The wise and the not-so-wise Thoroughly enjoyed your human-relations piece by the Man’s —with apologies to the late— Dorothy Dix (Don’t Trade In Your Old Wife, March, 1954). Having followed the exact pattern Miss Lawrenson does not repeat nor recommend not twice or thrice but four times, I can vouch for her good and sound advice.
Esquire_19540601_0041_006_0011.xml
advertisement
8
8
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BROWNE VINTNERS CO., INC.: Noilly part
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BROWNE VINTNERS CO., INC.
Noilly part
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Esquire_19540601_0041_006_0012.xml
advertisement
9
9
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Advertisement: EAU DE LANVIN
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EAU DE LANVIN
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Esquire_19540601_0041_006_0013.xml
advertisement
10
10
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Pleetway: CRINKLE CHECKS
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Pleetway
CRINKLE CHECKS
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Esquire_19540601_0041_006_0014.xml
advertisement
11
11
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SEAGRAM-DISTILLERS CORPORATION
[no value]
SEAGRAM-DISTILLERS CORPORATION
[no value]
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Esquire_19540601_0041_006_0015.xml
advertisement
12
12
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Munsingwear, Inc.
[no value]
Munsingwear, Inc.
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Esquire_19540601_0041_006_0016.xml
advertisement
13
13
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DODGE: Red Ram V-8
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DODGE
Red Ram V-8
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Esquire_19540601_0041_006_0017.xml
advertisement
14
14,15
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Rogers imports, inc.
[no value]
Rogers imports, inc.
[no value]
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Esquire_19540601_0041_006_0018.xml
advertisement
16
16
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Advertisement: Jockey T-SHIRT
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Jockey T-SHIRT
[no value]
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Esquire_19540601_0041_006_0019.xml
advertisement
17
17
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TIMELY CLOTHES
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TIMELY CLOTHES
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Esquire_19540601_0041_006_0020.xml
advertisement
18
18
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Jantzen
[no value]
Jantzen
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Esquire_19540601_0041_006_0021.xml
advertisement
19
19
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RUDO SUMRWEAR, INC.: AFTER SIX
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RUDO SUMRWEAR, INC.
AFTER SIX
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Esquire_19540601_0041_006_0022.xml
advertisement
20
20,21
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CARSON PIRIE SCOTT & Co.
[no value]
CARSON PIRIE SCOTT & Co.
[no value]
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Esquire_19540601_0041_006_0023.xml
article
22
22,24,25,26,28,30
TRAVEL
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VACATION NOW
No dead-end travel in the U. S.—the avenues of escape are unlimited
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WE’RE talking this month about vacations in your car —see page 92, See America Best—and our thoughts immediately go to the American Automobile Association, and right at the beginning we’d like to state categorically that anybody who attempts a long motoring trip without joining the AAA must have sand in his battery.
Esquire_19540601_0041_006_0024.xml
advertisement
22
22
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Denise McDonald
[no value]
Denise McDonald
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Esquire_19540601_0041_006_0025.xml
advertisement
22
22
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American Express Travelers Cheque
[no value]
American Express Travelers Cheque
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Esquire_19540601_0041_006_0026.xml
advertisement
23
23
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DOBBS: DOBBS HATS
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DOBBS
DOBBS HATS
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Esquire_19540601_0041_006_0027.xml
advertisement
24
24
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HAMBRO TRADING CO. OF AMERICA, INC.
[no value]
HAMBRO TRADING CO. OF AMERICA, INC.
[no value]
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Esquire_19540601_0041_006_0028.xml
advertisement
24
24
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Québec
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Québec
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Esquire_19540601_0041_006_0029.xml
advertisement
24
24
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Diplomat TIE COMPANY
[no value]
Diplomat TIE COMPANY
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Esquire_19540601_0041_006_0030.xml
advertisement
25
25
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NATIONAL CITY BANK TRAVELERS CHECKS
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NATIONAL CITY BANK TRAVELERS CHECKS
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Esquire_19540601_0041_006_0031.xml
advertisement
25
25
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Congress Hotel
[no value]
Congress Hotel
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Esquire_19540601_0041_006_0032.xml
advertisement
25
25
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LINGUAPHONE INSTITUTE
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LINGUAPHONE INSTITUTE
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Esquire_19540601_0041_006_0033.xml
advertisement
26
26
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Quinac
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Quinac
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Esquire_19540601_0041_006_0034.xml
advertisement
27
27
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Lee
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Lee
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Esquire_19540601_0041_006_0035.xml
advertisement
28
28
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Austin. Nichols & Co., Inc.
[no value]
Austin. Nichols & Co., Inc.
[no value]
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Esquire_19540601_0041_006_0036.xml
advertisement
29
29
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Airplane Leather
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Airplane Leather
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Esquire_19540601_0041_006_0037.xml
article
30
30
cartoon
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"In a getaway car, Spider, styling is not so all important!”
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Esquire_19540601_0041_006_0038.xml
advertisement
30
30
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VARSITY PAJAMAS, INC.
[no value]
VARSITY PAJAMAS, INC.
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Esquire_19540601_0041_006_0039.xml
article
31
31
BACKSTAGE WITH ESQUIRE
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Study in Motion
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IF you chance to be standing with Mr. Raymond Loewy, the distinguished industrial designer, as our Editor is below, and you discover him scrutinizing you very closely, the chances are that he is comparing you to an egg or a needle, two manifestations of nature and man that he vigorously admires.
Esquire_19540601_0041_006_0040.xml
advertisement
31
31
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Encyclopaedia Britannica, Inc.
[no value]
Encyclopaedia Britannica, Inc.
[no value]
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Esquire_19540601_0041_006_0041.xml
article
32
32
Esquire ON RECORD
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Esquire ON RECORD
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No matter how good your equipment, you can never get anything off a record that wasn’t there in the first place; and the record company can never put anything there that wasn’t on the tape; and the tape can never (well, rarely ever) reflect anything that wasn’t present in the form of sound vibrations while the microphone was turned on.
Esquire_19540601_0041_006_0042.xml
advertisement
32
32
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Leathercraft
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Leathercraft
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Esquire_19540601_0041_006_0043.xml
advertisement
32
32
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Advertisement: Esquire Reader Service
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Esquire Reader Service
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Esquire_19540601_0041_006_0044.xml
advertisement
32
32
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Deering Milliken & Co., Inc.
[no value]
Deering Milliken & Co., Inc.
[no value]
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Esquire_19540601_0041_006_0045.xml
advertisement
33
33
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DEERING MILLIKEN & CO., Inc.
[no value]
DEERING MILLIKEN & CO., Inc.
[no value]
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Esquire_19540601_0041_006_0046.xml
article
34
34
Dining in/out with Esquire
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Dining in/out with Esquire
Green glades and bosky dells
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ONE of the favorite pastimes of New Yorkers in the spring is to leave its stony pastures for something greener and dreamier, of an evening or a week-end afternoon. The environs abound in spots which are not only restfully bucolic, but which specialize in food comparable to that of the city’s finest restaurants.
Esquire_19540601_0041_006_0047.xml
advertisement
34
34
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W. A. Taylor & Company: DRAMBULE
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W. A. Taylor & Company
DRAMBULE
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Esquire_19540601_0041_006_0048.xml
advertisement
34
34
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Canada Dry Ginger Ale, Inc.: NUYENS CORDIALS
[no value]
Canada Dry Ginger Ale, Inc.
NUYENS CORDIALS
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Esquire_19540601_0041_006_0049.xml
advertisement
34
34
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Advertisement
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Esquire_19540601_0041_006_0050.xml
advertisement
34
34
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PARK & TILFORD Distillers Corp.: BOOTH'S "HOUSE of LORDS"
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PARK & TILFORD Distillers Corp.
BOOTH'S "HOUSE of LORDS"
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Esquire_19540601_0041_006_0051.xml
advertisement
34A
34A
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WALLACHS
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WALLACHS
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Esquire_19540601_0041_006_0052.xml
article
34B
34B,34D,34F
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THE SILLIEST SPORT
Teamwork is fine, up to a point, but this is preposterous
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KERRY MARTIN
WITH all the less boresome sports we’ve developed for conditioning our young college men and sublimating their sex urges, why on earth do we still have crew racing? In proportion to the masses of people who come out for a boat race, it is easily the world’s most unseen sport.
Esquire_19540601_0041_006_0053.xml
advertisement
34B
34B
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SEABOARD
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SEABOARD
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Esquire_19540601_0041_006_0054.xml
advertisement
34B
34B
[no value]
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TALLER CO.
[no value]
TALLER CO.
[no value]
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Esquire_19540601_0041_006_0055.xml
advertisement
34B
34B
[no value]
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Trimingham's
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Trimingham's
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Esquire_19540601_0041_006_0056.xml
advertisement
34C
34C
[no value]
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C. A. EATON CO.
[no value]
C. A. EATON CO.
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0057.xml
advertisement
34D
34D
[no value]
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Advertisements
[no value]
[no value]
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Esquire_19540601_0041_006_0058.xml
advertisement
34E
34E
[no value]
[no value]
Advertisements
[no value]
VICTORY PLASTICS COMPANY
NYLO-MAC RAINCOAT
VICTORY PLASTICS COMPANY
BROOKWORTH RAINCOAT FOR MEN
[no value]
[no value]
Esquire_19540601_0041_006_0059.xml
advertisement
34F
34F
[no value]
[no value]
Advertisements
[no value]
[no value]
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Esquire_19540601_0041_006_0060.xml
article
34G
34G,34H,34I,34J
FUN IN THE WILDERNESS
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FUN IN THE WILDERNESS
Hunting and fishing North and South and some unexplored terrain
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J. O. RICHARD
IF you’ve done much hunting or fishing, chances are that you’ve always judged a sports region by its inaccessibility from civilization. You’ve known that the harder a place was to get to, the more abundant—generally —were its fish and game.
Esquire_19540601_0041_006_0061.xml
advertisement
34G
34G
[no value]
[no value]
THE GOTHAM HOTEL
[no value]
THE GOTHAM HOTEL
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0062.xml
advertisement
34H
34H
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0063.xml
advertisement
34I
34I
[no value]
[no value]
GREENBERG
[no value]
GREENBERG
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0064.xml
advertisement
34I
34I
[no value]
[no value]
GREENBERG
[no value]
GREENBERG
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0065.xml
advertisement
34J
34J
[no value]
[no value]
Advertisements
[no value]
[no value]
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Esquire_19540601_0041_006_0066.xml
article
34K
34K,34L
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IN THE SPANISH MANNER
Smooth dishes cunningly cooked; caliente but not picante
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HARRY BOTSFORD
No national cookery reflects the character of its people so pleasantly and accurately as the food of Spain. It is exciting, dramatic, vivid, and often ingratiating; it can be unctuous, spicy, completely surprising. In this country, we too often confuse Spanish with Mexican food, a slight slander unfair to both types of cuisine.
Esquire_19540601_0041_006_0067.xml
advertisement
34K
34K
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0068.xml
advertisement
34L
34L
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
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Esquire_19540601_0041_006_0069.xml
advertisement
35
35
[no value]
[no value]
The RAND Shoe: Sara-Woven nylon mesh
[no value]
The RAND Shoe
Sara-Woven nylon mesh
[no value]
[no value]
Esquire_19540601_0041_006_0070.xml
article
36
36
Esquire's FASHION FINDS
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HORIZONTAL ACCENTS
Fresh ideas in sports-shirt design prove that you can relax in plenty of style
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DESIGN is a tremendously important thing in clothes, even though it is usually an inconspicuous factor. A great many men have noted that a girl who is only somewhat interesting in a Bikini (is there such a girl?) can be ravishing in a far less revealing evening gown.
Esquire_19540601_0041_006_0071.xml
advertisement
36
36
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Advertisements
[no value]
SWANK
DUET
SWANK
SIR-GRAM
[no value]
[no value]
Esquire_19540601_0041_006_0072.xml
advertisement
37
37
[no value]
[no value]
F. JACOBSON & SONS. INC.
[no value]
F. JACOBSON & SONS. INC.
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0073.xml
advertisement
38
38
[no value]
[no value]
THE OLD CROW DISTILLERY COMPANY: OLD CROW
[no value]
THE OLD CROW DISTILLERY COMPANY
OLD CROW
[no value]
[no value]
Esquire_19540601_0041_006_0074.xml
article
39
39,100,101,103,104,106
ESQUIRE ON MOTORING
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SAFE AND SANE DRIVING
Behind-the-wheel tips from America's leading sports-car racer
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[no value]
JOHN FITCH
MECHANICALLY, your car is a complex machine of over 15,000 parts, designed for its purpose with integrity and built with jeweler’s precision where necessary in order to serve you well and faithfully. At a cost of $.40 per pound and up, it represents the greatest value the industrial age has yet offered its willing or unwilling contemporaries.
Esquire_19540601_0041_006_0075.xml
article
40
40
cartoon
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“The hell with him—no judge would ever believe this old heap could do over fifteen miles per hour!”
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[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0076.xml
article
41
41,129,130,131,132,133,134,135,136
FICTION
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THE MAN WHO WANTED A MARK IX
What turns a dream into a nightmare?
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[no value]
NICHOLAS MONSARRAT
IT was nice to meet Walker again, although we had never been close friends. I had not seen him for several years—not since he got his appointment as First Secretary to the British Legation at Estakia. We met, as everyone does, in Piccadilly Circus.
Esquire_19540601_0041_006_0077.xml
article
42
42
cartoon
[no value]
"Be perfectly honest now, Mr. hopkins-which one do you prefer?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0078.xml
article
43
43
FICTION
[no value]
The Limit
A child and a dog, and a car world famous for quick acceleration
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[no value]
JOYCE CARY
<p>IT is a shopping street with lights at intervals. As they change, traffic is turned on and off as by a tap. First there is vacancy from pavement to pavement, then a rush from both sides—solid blocks of traffic charging like tanks and, like tanks at the charge, getting quickly out of line.</p>
Esquire_19540601_0041_006_0079.xml
article
44
44,45
ESQUIRE ON MOTORING
[no value]
Watkins Glen
New York hamlet takes to road racing, European style
[no value]
[no value]
John Groth
[no value]
Esquire_19540601_0041_006_0080.xml
article
46
46,112,113,114
FICTION
[no value]
ODI ET AMO
Happiness is all things to all men—even, sometimes, misery
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[no value]
DONALD HEINEY
MR. ALFRED BENTURIAN was a gentleman whose sole diversion was the companionship of beautiful and intelligent young ladies. At the time of the story, he was pursuing this hobby, if it may be so termed, in the person of one Mademoiselle Adrienne Deschamps, whom he had installed in his household on the Boulevard Raspail and with whom he lived in a state of tremulous but tempestuous happiness.
Esquire_19540601_0041_006_0081.xml
article
47
47
cartoon
[no value]
“Madam, we don’t have a man with all the qualities you wish— might I suggest perhaps a dog?”
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[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0082.xml
article
48
48
FICTION
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7 MINUTES
But one desperate second of it held the eternity of time
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[no value]
KEN KOLB
IT will take you just seven minutes to read this story. During seven minutes a modern automobile engine can revolve 21,000 times, driving the wheels over seven miles of rolled asphalt. Sit in the front seat of that car for the next seven minutes; make the vital decision at the split second it is demanded.
Esquire_19540601_0041_006_0083.xml
article
49
49
cartoon
[no value]
cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0084.xml
article
50
50
FICTION
[no value]
THE LAST DEFENSE
When all is said and done, what does a killer really want?
[no value]
[no value]
JAMES J. SIMONDS
WHAT surprised him most was that he felt no fear. He stood there and thought of what he was going to say. The words flowed in his mind and, unspoken, they seemed convincing. He waited patiently, his head bowed and his eyes partly closed. Thinking.
Esquire_19540601_0041_006_0085.xml
article
50A
50A,50B,51
Esquire's Lady Fair
[no value]
Dorothy Dandridge
[no value]
[no value]
[no value]
Philippe Halsman
[no value]
Esquire_19540601_0041_006_0086.xml
article
52
52,53,54
WEARABLES
[no value]
THE LIGHT SWITCH : MODERN DESIGN
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0087.xml
article
55
55
Wearables
[no value]
Alfred G. Vanderbilt
[no value]
[no value]
[no value]
Richard Litwin
[no value]
Esquire_19540601_0041_006_0088.xml
article
56
56,57
WEARABLE
[no value]
CHANGE YOUR STRIPES
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0089.xml
article
58
58
WEARABLES
[no value]
LATEST WRINKLES
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0090.xml
article
59
59
WEARABLES
[no value]
SIDE-KICK
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0091.xml
article
60
60,61
PICTORIAL
[no value]
donna è mobile
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0092.xml
article
62
62,115,116,117,118
ESQUIRE ON MOTORING
[no value]
Long Island Motor Tour, 1900
Ah, yesteryear! when horses climbed trees and Agnes had a minnow in her tank
[no value]
[no value]
H. V. SCHIEREN
<p>THERE were two automobiles on Long Island in the Summer of 1900. I know it to be a fact because my father owned one of them and another belonged to a friend on our street in Islip. They were identical steamdriven, two-passenger Locomobiles, the very newest thing in stylish transportation.</p>
Esquire_19540601_0041_006_0093.xml
article
63
63
cartoon
[no value]
"How do you suppose they hang on upside down?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0094.xml
article
64
64,123,124,125
ESQUIRE ON MOTORING
[no value]
How to Buy a Car
From body to style to upkeep, consider it as you would a wife
[no value]
[no value]
DICK REDDY
<p>LET your friends and neighbors—or the chap next to you in the bar— discover that you have any connection whatsoever with the automobile business and your number is up. They’ll want you to diagnose noises they can’t describe and to hear about that trouble they had with the Dort back in 1924.</p>
Esquire_19540601_0041_006_0095.xml
article
65
65,66,67,68,69,70,71,72
ESQUIRE ON MOTORING
[no value]
the cars of the world at a glance
A Survey
[no value]
[no value]
JOHN WHEELOCK FREEMAN
In compiling the table on the following pages, accuracy has been possible only to the degree that available sources do not vary. PRICES are retail, excluding taxes levied at the time of sale, for each car in the country of its manufacture, translated according to the current official dollar-exchange rate.
Esquire_19540601_0041_006_0096.xml
article
73
73,126,127,128
ESQUIRE ON MOTORING
[no value]
FIRST CLASS TRAVEL BY CAR
Inside a new industry: the elaborate roadside motel
[no value]
[no value]
BOOTON HERNDON
ONE sunny day last June a lovely young lady, a handsome young man at her side, ran gaily into her husband’s office. “Oh, I’m so sorry to disturb you, darling,” she cried, “but Jim here’s from the national office and he asked me to go to a tourist court with him. You don’t mind, do you?”
Esquire_19540601_0041_006_0097.xml
article
74
74
cartoon
[no value]
"I understand that's the way it started—first, she hooked his bumper. .
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0098.xml
article
75
75,110,111
ESQUIRE ON MOTORING
[no value]
MOTORDOM’S MEETING HALL
Hangout for Big Wheels in the hub of America's autoland
[no value]
[no value]
A. J. CUTTING
A WHILE ago, when a woman visitor to Detroit asked her sight-seeing guide to show her "the headquarters of the automobile industry,” the man drove her past the Detroit Athletic Club. He made good sense, for if the automobile industry can be said to have such a thing as a "headquarters,” it is the D.A.C. It is common talk around Detroit that more big automotive deals are buttoned up, more car-design wrinkles ironed out, and more kinks taken out of crankshafts over luncheon tables at the Detroit Athletic Club than in many of the plush offices of motorcar companies.
Esquire_19540601_0041_006_0099.xml
article
76
76,77
ARTICLES
[no value]
10 Cars
A great U. S. industrial designer comments on a distinguished fleet
[no value]
[no value]
RAYMOND LOEWY
[no value]
Esquire_19540601_0041_006_0100.xml
article
78
78,96,99
ESQUIRE ON MOTORING
[no value]
THE PACKARD TWELVE
America's first “gee-whiz" car, launched in 1914, made men heroes overnight, got ladies in trouble
[no value]
[no value]
TOM MAHONEY
THE time: a 1913 New Year’s Eve party. The place: Detroit’s Griswold House. She was a charming Southern girl; he was a handsome engineer. At midnight she earnestly confided: “You are going to have twins. I can see it in your eyes.” The next morning he went down to his holiday-empty shop and laid out the Packard Twin Six.
Esquire_19540601_0041_006_0101.xml
article
79
79
cartoon
[no value]
"Why not publish a pocket book of pocket-book covers?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0102.xml
article
80
80,81
ESQUIRE ON MOTORING
[no value]
HOMES ON WHEELS
The free-wheeling home with an expanding living room is just around the corner
[no value]
[no value]
ILES BRODY
ACCORDING to John Hays Hammond, Jr., the famous inventor, the time is not far off when we will be snails. He doesn’t mean that we will slow to the proverbial pace, but that we will carry our houses with us. Mr. Hammond has trailers in his mind—or on his mind.
Esquire_19540601_0041_006_0103.xml
article
82
82
cartoon
[no value]
"This lady says that when she bought the car, you promised to replace anything that broke—and she wants a new garage door"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0104.xml
article
83
83
FICTION
[no value]
THE PROPER TOUCH
In the old jail, rank was respected—now they called him a has-been
[no value]
[no value]
SMITH HARSELL
WHEN the two policemen came for Carlos that afternoon, he was not displeased. True, with some regret he left the red wine at the Casa Blanca Café. Also the waitress, whose soft, brown eyes he had kindled to an interesting warmth with his gay sallies and suggestions.
Esquire_19540601_0041_006_0105.xml
article
84
84
cartoon
[no value]
"Pardon me, Miss Carter, I want to put on my reading glasses"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0106.xml
article
85
85,109
ARTICLES
[no value]
Beauty and the Bust
Build 'em, buy 'em, or ignore ’em?—the deficient damsel's dilemma
[no value]
[no value]
VICTOR WARREN QUAYLE
<p>SOCIAL HISTORIANS of the future may, or may not, refer to the middle twentieth century as the Uplift Age, but be that as it may, Hollywood, TV and the fashion designers have exalted the female bosom in a manner unprecedented in modern times. Probably not since the reign of England’s lusty Charles the Second has an adult world been so preoccupied with the highly functional outcroppings of flesh and glands and muscle that adorn a normal woman’s chest.</p>
Esquire_19540601_0041_006_0107.xml
article
86
86
cartoon
[no value]
“Well, good night, Caliph, and remember now—no more of that walking in your sleep!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0108.xml
article
87
87,88,89,90
PICTORIAL
[no value]
Dorothy Rice
Four pages of pictures: the girl who tops the list of the Ten Most Wanted Models
[no value]
[no value]
Peter Basch
<p>This young lady made her first appearance in these pages on the gatefold of our April, 1953, issue. It seems that she struck a chord then, a deep, rich chord somewhere between the glottis and the growl of the young American male. From Korea and places East and West came a demand: “More Rice!” Dorothy appeared again, on the September cover, and the cries rose for reprints, and information, and “How do you get to meet her?” Well, here’s more Rice, a baker’s dozen additional poses in partial relief of famine.</p>
Esquire_19540601_0041_006_0109.xml
article
91
91
cartoon
[no value]
“Paw don’t seem to trust thet engine any more!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0110.xml
article
92
92,93,119,120,121,122
A Travel Article
[no value]
SEE AMERICA BEST
[no value]
[no value]
[no value]
RICHARD JOSEPH
WHAT we’re talking about this month is as American as noodle soup, frankfurters on the Fourth of July, or packing the family into your car and driving somewhere on your vacation. In fact what we’re talking about is packing the family into your car and driving somewhere on your vacation.
Esquire_19540601_0041_006_0111.xml
article
94
94
ESQUIRE ON MOTORING
[no value]
Driving Etiquette
Remember—you can't reform the world, and the ulcer you save may be your own
[no value]
[no value]
[no value]
<p>ILL-MANNERED drivers can drive themselves crazy. Quite apart from the havoc and hatred which rudeness arouses on the road, simple self-preservation demands that you take your best party manners with you when you slip behind the wheel of your car.</p>
Esquire_19540601_0041_006_0112.xml
advertisement
95
95
[no value]
[no value]
Miler Brewing Company: MILLER HIGH LIFE
[no value]
Miler Brewing Company
MILLER HIGH LIFE
[no value]
[no value]
Esquire_19540601_0041_006_0113.xml
advertisement
96
96
[no value]
[no value]
WINGS SHIRT CO., INC.
[no value]
WINGS SHIRT CO., INC.
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0114.xml
advertisement
97
97
[no value]
[no value]
Brown Shoe Company: Robee
[no value]
Brown Shoe Company
Robee
[no value]
[no value]
Esquire_19540601_0041_006_0115.xml
advertisement
98
98
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0116.xml
article
99
99
cartoon
[no value]
cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0117.xml
advertisement
99
99
[no value]
[no value]
Lustberg, Nast & Co., Inc.: Bel Aire
[no value]
Lustberg, Nast & Co., Inc.
Bel Aire
[no value]
[no value]
Esquire_19540601_0041_006_0118.xml
advertisement
100
100
[no value]
[no value]
GENERAL MOTORS CORPORATION: AUTRONIC-EYE
[no value]
GENERAL MOTORS CORPORATION
AUTRONIC-EYE
[no value]
[no value]
Esquire_19540601_0041_006_0119.xml
article
102
102
cartoon
[no value]
cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0120.xml
advertisement
103
103
[no value]
[no value]
PARK 8 TILFORD DISTILLERS CORP.
[no value]
PARK 8 TILFORD DISTILLERS CORP.
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0121.xml
advertisement
104
104
[no value]
[no value]
Advertisements
[no value]
St. Thomas INC.
TINYFOLD
St. Thomas INC.
SARATOGA
[no value]
[no value]
Esquire_19540601_0041_006_0122.xml
article
105
105
cartoon
[no value]
“Stop acting as if we believe what your character witnesses said about you!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0123.xml
article
106
106
cartoon
[no value]
cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0124.xml
advertisement
106
106
[no value]
[no value]
Baracuta, Inc.
[no value]
Baracuta, Inc.
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0125.xml
article
107
107,108
ARTICLES
[no value]
SLEEPWALKERS IN THE NATIONAL OPEN
The old golf pro, tough and colorful, knew the score and made it
[no value]
[no value]
JACK O'BRIEN
THE athletic American male of today grows bigger than the poor wretches of thirty and forty years ago. He runs faster and swims faster. He makes more money and gets more adulation from press and public. The mere lifting of a few books gives him secrets of technique that the wretches of long ago sweated and pondered to discover for themselves.
Esquire_19540601_0041_006_0126.xml
advertisement
107
107
[no value]
[no value]
RENFIELD IMPORTERS, LTD.: MARTINI & ROSSI
[no value]
RENFIELD IMPORTERS, LTD.
MARTINI & ROSSI
[no value]
[no value]
Esquire_19540601_0041_006_0127.xml
article
108
108
cartoon
[no value]
cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0128.xml
advertisement
108
108
[no value]
[no value]
Wilson Brothers: SKIPPER SPORT SHIRTS
[no value]
Wilson Brothers
SKIPPER SPORT SHIRTS
[no value]
[no value]
Esquire_19540601_0041_006_0129.xml
advertisement
109
109
[no value]
[no value]
Wilson Brothers: Faultless PAJAMAS AND SHORTS
[no value]
Wilson Brothers
Faultless PAJAMAS AND SHORTS
[no value]
[no value]
Esquire_19540601_0041_006_0130.xml
advertisement
110
110
[no value]
[no value]
WEMBLEY, INC.: BLAZER TINTS
[no value]
WEMBLEY, INC.
BLAZER TINTS
[no value]
[no value]
Esquire_19540601_0041_006_0131.xml
advertisement
111
111
[no value]
[no value]
Advertisements
[no value]
Crosby Square
Empire 775
Crosby Square
Concord 759
[no value]
[no value]
Esquire_19540601_0041_006_0132.xml
advertisement
112
112
[no value]
[no value]
Coopers, Incorporated: MESH summer socks
[no value]
Coopers, Incorporated
MESH summer socks
[no value]
[no value]
Esquire_19540601_0041_006_0133.xml
advertisement
113
113
[no value]
[no value]
KNOX: Duplex Milans
[no value]
KNOX
Duplex Milans
[no value]
[no value]
Esquire_19540601_0041_006_0134.xml
advertisement
114
114
[no value]
[no value]
SUPERBA CRAVATS, INC.
[no value]
SUPERBA CRAVATS, INC.
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0135.xml
advertisement
115
115
[no value]
[no value]
Advertisements
[no value]
FREEMAN'S
Brown Calf, Tweed Mesh
FREEMAN'S
Brown Calf, Brown Tweed
[no value]
[no value]
Esquire_19540601_0041_006_0136.xml
advertisement
116
116
[no value]
[no value]
THE FLEISCHMANN DISTILLING CORPORATION: BLACK & WHITE
[no value]
THE FLEISCHMANN DISTILLING CORPORATION
BLACK & WHITE
[no value]
[no value]
Esquire_19540601_0041_006_0137.xml
advertisement
117
117
[no value]
[no value]
BERKRAY’S
[no value]
BERKRAY’S
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0138.xml
advertisement
118
118
[no value]
[no value]
Advertisement: Seaforth
[no value]
[no value]
Seaforth
[no value]
[no value]
Esquire_19540601_0041_006_0139.xml
advertisement
118
118
[no value]
[no value]
DeJUR-AMSCO CORPORATION
[no value]
DeJUR-AMSCO CORPORATION
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0140.xml
advertisement
119
119
[no value]
[no value]
Advertisements
[no value]
MALLORY
THE MONSOON
MALLORY
THE STRAWESTER
[no value]
[no value]
Esquire_19540601_0041_006_0141.xml
advertisement
120
120
[no value]
[no value]
KLEPPER CO.: FOLDING BOAT
[no value]
KLEPPER CO.
FOLDING BOAT
[no value]
[no value]
Esquire_19540601_0041_006_0142.xml
advertisement
121
121
[no value]
[no value]
G. F. Heublein & Bro., Inc.: BELL’S
[no value]
G. F. Heublein & Bro., Inc.
BELL’S
[no value]
[no value]
Esquire_19540601_0041_006_0143.xml
advertisement
122
122
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
Esquire
[no value]
[no value]
Esquire_19540601_0041_006_0144.xml
advertisement
123
123
[no value]
[no value]
Swank, Inc.
[no value]
Swank, Inc.
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0145.xml
advertisement
124
124
[no value]
[no value]
URBANA WINE COMPANY, INC.: GOLD SEAL
[no value]
URBANA WINE COMPANY, INC.
GOLD SEAL
[no value]
[no value]
Esquire_19540601_0041_006_0146.xml
advertisement
125
125
[no value]
[no value]
SPALDING
[no value]
SPALDING
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0147.xml
advertisement
126
126
[no value]
[no value]
Rough Rider
[no value]
Rough Rider
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0148.xml
advertisement
126
126
[no value]
[no value]
Esquire Inc.
[no value]
Esquire Inc.
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0149.xml
article
127
127
cartoon
[no value]
“Hurry, dear, ive’re late”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0150.xml
advertisement
127
127
[no value]
[no value]
CINZANO
[no value]
CINZANO
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0151.xml
advertisement
127
127
[no value]
[no value]
CLARKS OF ENGLAND
[no value]
CLARKS OF ENGLAND
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0152.xml
article
128
128
cartoon
[no value]
"Cinderella! Your Prince Charming is home!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0153.xml
advertisement
128
128
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0154.xml
advertisement
129
129
[no value]
[no value]
ZODIAC WATCH AGENCY
[no value]
ZODIAC WATCH AGENCY
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0155.xml
advertisement
129
129
[no value]
[no value]
GEM-DANDY, INC.
[no value]
GEM-DANDY, INC.
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0156.xml
advertisement
130
130
[no value]
[no value]
Advertisement: Suave FOR MEN
[no value]
[no value]
Suave FOR MEN
[no value]
[no value]
Esquire_19540601_0041_006_0157.xml
advertisement
130
130
[no value]
[no value]
Stanly inc.
[no value]
Stanly inc.
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0158.xml
advertisement
131
131
[no value]
[no value]
"21" Brands, inc.
[no value]
"21" Brands, inc.
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0159.xml
advertisement
131
131
[no value]
[no value]
ELGIN AMERICAN FASHION ACCESSORIES
[no value]
ELGIN AMERICAN FASHION ACCESSORIES
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0160.xml
advertisement
132
132
[no value]
[no value]
RADIO CORPORATION of AMERICA
[no value]
RADIO CORPORATION of AMERICA
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0161.xml
advertisement
132
132
[no value]
[no value]
KINGS FOOTWEAR COMPANY: King Bee
[no value]
KINGS FOOTWEAR COMPANY
King Bee
[no value]
[no value]
Esquire_19540601_0041_006_0162.xml
advertisement
132
132
[no value]
[no value]
JACK SCHULTZ, Inc.
[no value]
JACK SCHULTZ, Inc.
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0163.xml
advertisement
133
133
[no value]
[no value]
Eastman Kodak Company
[no value]
Eastman Kodak Company
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0164.xml
advertisement
133
133
[no value]
[no value]
EXERCYCLE CORPORATION
[no value]
EXERCYCLE CORPORATION
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0165.xml
advertisement
133
133
[no value]
[no value]
Smart PRODUCTS
[no value]
Smart PRODUCTS
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0166.xml
advertisement
134
134
[no value]
[no value]
GORMAN & WASSERMAN, Inc.
[no value]
GORMAN & WASSERMAN, Inc.
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0167.xml
advertisement
134
134
[no value]
[no value]
CAREY CLOTHING CO.
[no value]
CAREY CLOTHING CO.
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0168.xml
advertisement
134
134
[no value]
[no value]
MANHATTAN
[no value]
MANHATTAN
[no value]
[no value]
[no value]
Esquire_19540601_0041_006_0169.xml
article
135
135
ESQUIRE’S BUYING GUIDE
[no value]
THE LIGHT SWITCH
[no value]
[no value]
[no value]
[no value]
The Light Switch is still on, as you will discover on page 53. For a fashion high light that has become a fashion trend, see the latest in summer Light Switch apparel at the fine stores listed below. Alabama Demopolis...................Spight’s Men’s Wear Montgomery................Capital Clothing Store
Esquire_19540601_0041_006_0170.xml
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ESQUIRE’S BUYING GUIDE
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CHANGE YOUR STRIPES
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Anniston............................Wakefield's Demopolis...................Spight’s Men's Wear Selma.................................Tepper’s Sheffield.................. Olim’s Tuscaloosa............Black, Friedman & Winston
Esquire_19540601_0041_006_0171.xml
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Esquire_19540601_0041_006_0172.xml
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TALKING SHOP WITH Esquire
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TALKING SHOP WITH Esquire
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Merchandise shown on these pages may be ordered by writing to the source indicated. Editorial prices are complete except those starred (*), sent F.O.B. If the product is unsatisfactory, firms agree to refund full price of item returned, except personalized items.
Esquire_19540601_0041_006_0173.xml
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Esquire_19540601_0041_006_0174.xml
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Esquire_19540601_0041_006_0175.xml
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Esquire_19540601_0041_006_0176.xml
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Esquire_19540601_0041_006_0177.xml
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Esquire_19540601_0041_006_0178.xml
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Esquire_19540601_0041_006_0179.xml
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Esquire_19540601_0041_006_0180.xml
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Esquire_19540601_0041_006_0181.xml
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Esquire_19540601_0041_006_0182.xml
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Around-the-World Shoppers Club
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Around-the-World Shoppers Club
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Esquire_19540601_0041_006_0183.xml
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Phillips-Jones Corp.: Van Heusen Sportspun sportshirt
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Phillips-Jones Corp.
Van Heusen Sportspun sportshirt
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Esquire_19540601_0041_006_0184.xml
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Advertisement: Springmaid
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Springmaid
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Esquire_19540601_0041_006_0185.xml