Issue: 19540401

Thursday, April 1, 1954
April
4
True
41
Wednesday, July 15, 2015
5/10/2018 12:58:50 PM

Articles
cover
1
1,5
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Esquire
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Esquire_19540401_0041_004_0001.xml
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2
2
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Miller Brewing Company
[no value]
Miller Brewing Company
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Esquire_19540401_0041_004_0002.xml
advertisement
3
3
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The Classics Club
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THE CLASSICS CLUB
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Esquire_19540401_0041_004_0003.xml
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4
4
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Dobbs Hats
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DOBBS HATS
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Esquire_19540401_0041_004_0004.xml
tableOfContents
5
5
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Contents for April, 1954
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Esquire_19540401_0041_004_0005.xml
masthead
5
5
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Esquire
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Esquire_19540401_0041_004_0006.xml
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5
5
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Lenthéric: Close-up
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Lenthéric
CLOSE-UP
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Esquire_19540401_0041_004_0007.xml
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6
6
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French Shriner
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FRENCH SHRINER
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Esquire_19540401_0041_004_0008.xml
article
6
6
EDITORIAL
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Room and Bored
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A LADY columnist was recently queried by one of her readers approximately as follows: “I have a lovely husband. He provides me with a dream home. We have two lovely children, now in college. Everything I really desire he gives me. But he has recentlv been placed in a very responsible position in his organization.
Esquire_19540401_0041_004_0009.xml
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7
7
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Book-of-the-Month Club, Inc.
[no value]
BOOK-OF-THE-MONTH CLUB, Inc.
[no value]
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Esquire_19540401_0041_004_0010.xml
advertisement
8
8
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The Fleischmann Distilling Corporation: Black & White
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THE FLEISCHMANN DISTILLING CORPORATION
BLACK & WHITE
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Esquire_19540401_0041_004_0011.xml
article
8
8,10,14,16,18
The Sound & The Fury
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The Sound and the Fury
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Here is my vote for Betty South for writing the best true story of the year, Country Living Is for the Birds (January). It is even better than Dorrity’s article on Brooklyn. Myself and about twenty other people that I know of were suckers enough to try leaving the city for the small town or country that the story so well describes.
Esquire_19540401_0041_004_0012.xml
article
9
9
LETTERS
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Letters
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Life-time sponsorship of the Panamerican Road Race put us over quota here. My thanks to these top distributors: Don Barnes, Merrill, Oregon Life-time Battery Distributors, Spokane, Wash. CARL SIGNS, Grants Pass, Ore. Here are still more members of our fast-growing $100,000 Club, once thought hard to get into!
Esquire_19540401_0041_004_0013.xml
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9
9
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The Continental Manufacturing Corporation
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the Continental Manufacturing Corporation
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Esquire_19540401_0041_004_0014.xml
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10
10
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Alexander Hamilton Institute
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ALEXANDER HAMILTON INSTITUTE
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Esquire_19540401_0041_004_0015.xml
advertisement
11
11
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Airfilm Corp.
[no value]
Airfilm Corp.
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Esquire_19540401_0041_004_0016.xml
advertisement
12
12,13
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H. Lissner Company, Inc.
[no value]
H. LISSNER COMPANY, INC.
[no value]
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Esquire_19540401_0041_004_0017.xml
advertisement
14
14
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Rainfair, Inc.
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RAINFAIR, INC.
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Esquire_19540401_0041_004_0018.xml
advertisement
15
15
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Seagram-distillers Corporation: Seagram's Vo
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SEAGRAM-DISTILLERS CORPORATION
Seagram's VO
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Esquire_19540401_0041_004_0019.xml
advertisement
16
16
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Cooper’s, Incorporated
[no value]
Cooper’s, Incorporated
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Esquire_19540401_0041_004_0020.xml
advertisement
17
17
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The Florsheim Shoe Company
[no value]
THE FLORSHEIM SHOE COMPANY
[no value]
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Esquire_19540401_0041_004_0021.xml
advertisement
18
18
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Wembley
[no value]
Wembley
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Esquire_19540401_0041_004_0022.xml
article
19
19,20,22,24,26,28,30
TRAVEL
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Vacation Now
Bright spot for weary travelers: Belgium—easy to get in and around
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RICHARD JOSEPH
WE had just started this supplement to go with Belgium: Art and Enterprise on page 94, and to help you work out some of the details of your trip this year to Belgium, when we were interrupted by the announcement of a whole new set of transatlantic air fares to go into effect April 1, or right about the time you’re reading this.
Esquire_19540401_0041_004_0023.xml
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19
19
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New York Central
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NEW YORK CENTRAL
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Esquire_19540401_0041_004_0024.xml
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20
20
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New York State Department of Commerce
[no value]
New York State Department of Commerce
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Esquire_19540401_0041_004_0025.xml
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20
20
[no value]
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Sabena Belgian Airlines
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SABENA BELGIAN AIRLINES
[no value]
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Esquire_19540401_0041_004_0026.xml
advertisement
20
20
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Advertisement
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Esquire_19540401_0041_004_0027.xml
advertisement
20
20
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The Bermuda Trade Development Board
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THE BERMUDA TRADE DEVELOPMENT BOARD
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Esquire_19540401_0041_004_0028.xml
advertisement
21
21
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Mexican Government Tourist Bureau
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MEXICAN GOVERNMENT TOURIST BUREAU
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Esquire_19540401_0041_004_0029.xml
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22
22
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Canadian Government Travel Bureau
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CANADIAN GOVERNMENT TRAVEL BUREAU
[no value]
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Esquire_19540401_0041_004_0030.xml
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22
22
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Albert Pick Hotels
[no value]
Albert Pick Hotels
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Esquire_19540401_0041_004_0031.xml
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22
22
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Nova Scotia
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NOVA SCOTIA
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Esquire_19540401_0041_004_0032.xml
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23
23
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Keepsake Diamond Rings
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KEEPSAKE DIAMOND RINGS
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Esquire_19540401_0041_004_0033.xml
advertisement
24
24
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Advertisements
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Esquire_19540401_0041_004_0034.xml
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25
25
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Spalding Synchro-dyned
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SPALDING Synchro-Dyned
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Esquire_19540401_0041_004_0035.xml
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26
26
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Official Belgian Tourist Bureau
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Official Belgian Tourist Bureau
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Esquire_19540401_0041_004_0036.xml
advertisement
26
26
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Exercycle Corporation
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EXERCYCLE CORPORATION
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Esquire_19540401_0041_004_0037.xml
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26
26
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Chamber of Commerce
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CHAMBER of COMMERCE
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Esquire_19540401_0041_004_0038.xml
advertisement
27
27
[no value]
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Nunn-bush Shoe Company
[no value]
NUNN-BUSH SHOE COMPANY
[no value]
[no value]
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Esquire_19540401_0041_004_0039.xml
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28
28
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Mallory
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MALLORY
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Esquire_19540401_0041_004_0040.xml
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29
29
[no value]
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Cutter Cravat, Inc.
[no value]
Cutter Cravat, Inc.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0041.xml
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30
30
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Bostonian Shoes
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Bostonian Shoes
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Esquire_19540401_0041_004_0042.xml
article
31
31
ESQUIRE ON ANGLING
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Deep-sea Angler— Complete with Line
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I. EARLE
WITH the world around us so cockeyed, it is pleasant to turn our thoughts to lives which seem better organized for pleasant living than ours. And the deep-sea angler fish is a very good example. The mother angler fish lays her 40,000 eggs, or a few more or less, far down in the middle depth of the northern ocean.
Esquire_19540401_0041_004_0043.xml
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31
31
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National Distillers Products Corporation: De Kuyper
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NATIONAL DISTILLERS PRODUCTS CORPORATION
de Kuyper
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Esquire_19540401_0041_004_0044.xml
advertisement
32
32
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RCA Engineering Products
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RCA Engineering Products
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Esquire_19540401_0041_004_0045.xml
article
32
32,34,36
ON RECORD
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High-fidelity
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M.P.M.
A FEW months ago a group of the largest manufacturers of phonograph equipment got together, under the urging of the Better Business Bureau and the Federal Trade Commission, to decide what was and what was not Hi-Fi reproduction of sound. They gabbled at each other for a few days, and learned that most of them were amplifier manufacturers, since amplifiers are the easiest parts to make.
Esquire_19540401_0041_004_0046.xml
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33
33
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Talon
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Talon
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Esquire_19540401_0041_004_0047.xml
advertisement
34
34
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General Electric
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GENERAL ELECTRIC
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Esquire_19540401_0041_004_0048.xml
advertisement
34
34
[no value]
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The Tetrad Company, Inc.
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THE TETRAD COMPANY, INC.
[no value]
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Esquire_19540401_0041_004_0049.xml
advertisement
35
35
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Brown Shoe Company
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Brown Shoe Company
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Esquire_19540401_0041_004_0050.xml
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36
36
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Cavalier of Louisville
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Cavalier OF LOUISVILLE
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Esquire_19540401_0041_004_0051.xml
advertisement
37
37
[no value]
[no value]
The Wool Bureau, Inc.
[no value]
THE WOOL BUREAU, INC.
[no value]
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[no value]
Esquire_19540401_0041_004_0052.xml
advertisement
38
38,39
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Advertisement
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Esquire_19540401_0041_004_0053.xml
advertisement
40
40
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Heeksuede
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HEEKSUEDE
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Esquire_19540401_0041_004_0054.xml
article
40
40
Backstage With Esquire
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The Good Penney
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WE were quite hesitant about interviewing Raylyn Penney (authoress of Death Is a Woman, page 86) through the mail, but needn’t have been, as the following letter will show: Pacific Grove, Calif. Because my wife seems to have a blank spot on writing about herself, I’ll take over and try to tell you something about her.
Esquire_19540401_0041_004_0055.xml
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41
41
[no value]
[no value]
Wolverine Shoe & Tanning Corporation
[no value]
WOLVERINE SHOE & TANNING CORPORATION
[no value]
[no value]
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Esquire_19540401_0041_004_0056.xml
advertisement
42
42
[no value]
[no value]
Park & Tilford Distillers Corp.: Booth's
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PARK & TILFORD Distillers Corp.
BOOTH'S
[no value]
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Esquire_19540401_0041_004_0057.xml
advertisement
42
42
[no value]
[no value]
W. A. Taylor & Company
[no value]
W. A. Taylor & Company
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0058.xml
advertisement
42
42
[no value]
[no value]
Canada Dry Ginger Ale, Inc.: Nuyens Cordials
[no value]
Canada Dry Ginger Ale, Inc.
NUYENS CORDIALS
[no value]
[no value]
Esquire_19540401_0041_004_0059.xml
advertisement
42
42
[no value]
[no value]
Advertisement
[no value]
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Esquire_19540401_0041_004_0060.xml
article
42
42
Dining in/out with Esquire
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Dining In/out with Esquire
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THE Esquire selection of restaurants is confined to those establisments which cater to guests who are selective as to service, food, potables, and who are responsive to genuine hospitality. Le Coq Rouge, 65 East 56th St. Excellent service, a good bar, dance music that invites the customer to relax and enjoy an atmosphere greatly favored by the Park Avenue set.
Esquire_19540401_0041_004_0061.xml
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43
43
[no value]
[no value]
Pacific Mills
[no value]
Pacific Mills
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0062.xml
advertisement
44
44
[no value]
[no value]
Cluett, Peabody & Co., Inc.: Arrow
[no value]
Cluett, Peabody & Co., Inc.
ARROW
[no value]
[no value]
Esquire_19540401_0041_004_0063.xml
article
44
44
FASHION FINDS
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Chest Thumpers
The two-in-one weskit embraces built-in braces for dou bled-barreled functional fashion
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PUTTING up a good front takes more than meets the eye. The fancy weskit is always an excellent means of achieving this end. But credit thinking in design, as sleekly streamlined as a Jaguar car, for a new weskit fashion that is certain to be widely adopted.
Esquire_19540401_0041_004_0064.xml
advertisement
45
45
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
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[no value]
Esquire_19540401_0041_004_0065.xml
advertisement
46
46
[no value]
[no value]
The Old Crow Distillery Company: Old Crow
[no value]
THE OLD CROW DISTILLERY COMPANY
OLD CROW
[no value]
[no value]
Esquire_19540401_0041_004_0066.xml
article
47
47,103,104
Articles
THE SUICIDE OF THE SEXES
The Suicide of the Sexes: The Wife Who Works
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[no value]
[no value]
MERLE MILLER
<p>OF course, some women simply can’t find a husband; others, for reasons that are best left to Dr. Kinsey, don’t want one. Both groups have to have jobs and, if possible, careers, and they are more to be pitied. This, however, is about that increasing and strident minority of women who are doing their damnedest to wreck marriage as well as home life in America, those who insist on having both a husband and a career.</p>
Esquire_19540401_0041_004_0067.xml
article
47
47,104,107
Articles
THE SUICIDE OF THE SEXES
The Suicide of the Sexes: The Well-kept Husband
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[no value]
[no value]
MAGGIE SMITH
<p>I’M bored with Mama’s little man. I’m tired of watching the male of the species slowly committing sexual suicide. And I’m a little frightened by the ever-increasing number of apologetic husbands who are no more than appendages to marriage, afterthoughts in the matrimonial pattern.</p>
Esquire_19540401_0041_004_0068.xml
article
48
48,49,140,141
FICTION
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The Long Side of the Triangle
Of course, they were almost related, in a way—the question was, what way?
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[no value]
JERRE MANGIONE
"STOP arguing with me as though I were a woman.” Cornelia screamed the words into the telephone, and promptly hung up. Geoffrey put down his highball. “If you aren’t a woman, what are you?” he said. “That’s a strange thing for a husband to ask his wife,” Paul said.
Esquire_19540401_0041_004_0069.xml
article
50
50
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0070.xml
article
51
51,52,53,113,114,115
FICTION
[no value]
Foreign Exchange
The amiable lady turned nasty, the honest Briton became a leech—why?
[no value]
[no value]
JEROME WEIDMAN
"ON your left, just beyond that clump of cypress trees, you will see the famous Woking Abbey.” Mr. Fielding’s precise, well-modulated voice quavered just a trifle as the huge bus swung into the turn. All the passengers, including Bowen, swung with it, like spectators following the ball at a tennis match, and looked out the windows on the left.
Esquire_19540401_0041_004_0071.xml
article
54
54,119,120,121,122,123
Personality
[no value]
The Wonderful Wizard of Gloucester
John Hays Hammond, Jr.: he makes devices out of dreams
[no value]
[no value]
ILES BRODY
JOHN HAYS HAMMOND, JR., is a dreamer who makes his dreams come true. In other words, he is an inventor. It may be permitted, for the sake of inducing love at first sight in one’s subject, to place Hammond in a class near Thomas Alva Edison. For in order to simplify their complex hierarchy it is best to classify inventors by the number of their patents— Edison had over twelve hundred; Hammond has nearly nine hundred.
Esquire_19540401_0041_004_0072.xml
article
55
55
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0073.xml
article
56
56,134,135
FICTION
[no value]
Dinner on the Rocks
The Dyckmanns' parties were always perfect—short and sour
[no value]
[no value]
DAWN POWELL
To understand what happened at the Dyckmanns’ last Wednesday night you should know something of the Dyckmanns’ attitude toward the human race. As taxi drivers divide the world into fares and pedestrians, so the Dyckmanns divide it into hosts and guests.
Esquire_19540401_0041_004_0074.xml
article
57
57
cartoon
[no value]
"I'll Be Glad to Stop Seeing Your Husband—who Is This Sneaking, Please?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0075.xml
article
58
58,132,133
Articles
DEBORAH KERR
New Model
Hollywood's pet Technicolor virgin fights for a lady's rights
[no value]
[no value]
SAM BOAL
HARRY COHN, the Hollywood producer who is everything anyone ever said about Hollywood producers, was content. He sat in his office and looked out of his window onto the Columbia lot where his word was as the word of Jehovah, and Harry didn’t mind at all the cracks about pants pressers, or his general oafishness, or the money grabbing.
Esquire_19540401_0041_004_0076.xml
article
58
58,58A,58B,59
PICTORIAL
[no value]
Deborah Kerr: Esquire's Lady Fair
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0077.xml
article
60
60,61,62,63
PICTORIAL
[no value]
Esquire's Avenues of Fashion: Main Street, Dallas
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0078.xml
article
63
63,116,117,118
Articles
DALLAS
Dallas: The Eyes of Texas
[no value]
[no value]
[no value]
STANLEY WALKER
<p>BACK in 1839, John Neely Bryan, a frontiersman and dreamer of sorts, stopped his horse on a small bluff on the east bank of the Trinity River in north central Texas, looked around, and allowed that here would be a good place for a town. Two years later, after messing around with some Indian business, he came back and started one, which came to be named Dallas.</p>
Esquire_19540401_0041_004_0079.xml
article
64
64
cartoon
[no value]
"You Mean You Actually Brought Me All the Way Up Here to Fish?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0080.xml
article
65
65,124,125,126,127,128
ESQUIRE ON ANGLING
[no value]
The Rajah’s Rock
[no value]
[no value]
[no value]
PAUL HYDE BONNER
THE final beat on the Owenmore before it flows into the tidewater is as delightfully varied as a fisherman’s dream. It starts with a pool so broad and calm and edged with reeds and lily pads that one might call it a small lake, or lough, as they spell it in Ireland.
Esquire_19540401_0041_004_0081.xml
article
66
66
cartoon
[no value]
"You Were Just Lucky to Run Across One Who Doesn’t Know He’s Not Supposed to Strike at That Kind Of
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[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0082.xml
article
67
67,107,108,110
ESQUIRE ON ANGLING
[no value]
Herbert’s Helper
[no value]
[no value]
[no value]
COREY FORD
<p>NOPE. NO thanks. Not for me. You fellows go right ahead, of course. I’ll sit here and watch you. Make mine just plain water. No, I’m off the stuff for good. Haven’t touched it for a year, in fact. Just a year ago this May ... I suppose you’ll be out there on the stream for the evening rise tonight.</p>
Esquire_19540401_0041_004_0083.xml
article
68
68,69
ESQUIRE ON ANGLING
[no value]
“Gone" Fishing
[no value]
[no value]
[no value]
[no value]
Cast your glance on this catch of new and unusual fishing gear selected to hook the man whose heart lies in the fast-running water. To the Walton devotee, flies are more than barnyard pests—but they’re just as numerous and conceal hooks which must be kept readily accessible.
Esquire_19540401_0041_004_0084.xml
article
70
70,139
ESQUIRE ON ANGLING
[no value]
Last-aid for Anglers
What to do on the stream when there's nothing doing
[no value]
[no value]
JIM DEREN
THERE are no flies in the air ... no rises nor swirls on the surface ... no signs of any trout activity in the water. Yet this is a stream where they’re supposed to be. Only right now doesn’t look like the time for them. I’m assuming nobody has to tell you what to do to get them when they’re rising.
Esquire_19540401_0041_004_0085.xml
article
71
71
ESQUIRE ON ANGLING
[no value]
Trout Flies and Spinning Lures
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0086.xml
article
72
72
ESQUIRE ON ANGLING
[no value]
Fishing Etiquette
Like eating and making love, it's quality over quantity, every time
[no value]
[no value]
[no value]
THE best gauge of one fisherman’s consideration for another is the space he gives him. The unwritten law of lake and stream is: “Finders keepers.” Whichever fisherman got there first has prior rights to all fish within reasonable casting distance.
Esquire_19540401_0041_004_0087.xml
article
73
73,74,75,76,77
PICTORIAL
[no value]
Las Vegas: Sex and Sand, Inc.
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0088.xml
article
78
78,79
THE LIGHT SWITCH
[no value]
Commuters Fare Well
[no value]
[no value]
[no value]
[no value]
Whether it’s the New Haven or the Long Island, any guy can begin a spring day right. A kiss on his cheek may be a wife’s best weapon, but in any case a man’s best friend is lightweight apparel. The recipient, Joe (far left), retains that walking-on-air feeling with a featherweight felt hat.
Esquire_19540401_0041_004_0089.xml
article
80
80,81
WEARABLES
[no value]
Leather for Keeps
[no value]
[no value]
[no value]
[no value]
The innate beauty, durability, and utility of leather imparts a lasting quality that has significant appeal for men. Luxurious in hand, varied in color, supple and adaptable to many different design interpretations and end uses, leather naturally expresses the masculine character.
Esquire_19540401_0041_004_0090.xml
article
82
82,83
WEARABLES
[no value]
Accessories: Your Next Move
[no value]
[no value]
[no value]
[no value]
If you will perform the not-unpleasing task of looking at a pretty girl’s face from a range of one inch, you may note that her eyebrows resemble a longhaired dachshund, her nose suggests Driedapple Knob in the Great Smokies, and her lips a couple of salamis gone fluorescent.
Esquire_19540401_0041_004_0091.xml
article
84
84
cartoon
[no value]
"You'll Just Have to Learn How to Fasten Them—you Can't Go Through Life This Way"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0092.xml
article
85
85
WEARABLES
[no value]
The Young Idea: Esquire Jr. Fashions
[no value]
[no value]
[no value]
[no value]
THIS couple of young-men-about-town, Mr. Chips and Mr. Twigs, even at this early age seem to have a lively eye out for pigeons, a sport they’ll continue, later on in life, with or without balloons. But theirs is a gay little Easter Parade and one which gets approving glances on sheer good taste.
Esquire_19540401_0041_004_0093.xml
article
86
86,129,130,131
FICTION
[no value]
Death Is a Woman
He was doubly sick: a disease in the lungs, a habit in the blood
[no value]
[no value]
RAYLYN PENNEY
GUTHRIE PENDLETON first experienced poverty at the bus station in Albuquerque after he gave a dollar from the morocco wallet to the Mexican boy who carried his bags. As he stood watching the morning sun coursing over the cheap copper Indian jewelry in the showcase by his elbow, Guthrie suddenly realized that he couldn’t keep giving dollar tips when all the money he had in the world was there, in the wallet.
Esquire_19540401_0041_004_0094.xml
article
87
87
cartoon
[no value]
“Why Can’t I Just Wear An Engagement Ring Like Other Girls?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0095.xml
article
88
88,89
Articles
[no value]
Little Audrey
[no value]
[no value]
[no value]
[no value]
HALF Dutch and half Irish, with memories of a rugged adolescence spent in German-occupied Holland, Audrey Hepburn is demure by temperament and desire rather than by background or environment. She is a star by her own accomplishments, not by the operation of anybody’s puff factory; at twenty-four she is very much her own girl, tough-minded and unmarried, and anxious not to be confused with the ordinary, home-body Hollywood star.
Esquire_19540401_0041_004_0096.xml
article
90
90
PICTORIAL
[no value]
Automotive Fashions: the Hudson Italia
[no value]
[no value]
[no value]
[no value]
The shape of things to come is suggested by Hudson Motor Car Company's Italia. This streamlined closed coupé has a 105-inch wheelbase, is powered by a 114-h.p. Jet engine. The body was designed and produced by Carrozzeria Touring, in Italy, and has a silhouette ten inches lower than standard models.
Esquire_19540401_0041_004_0097.xml
article
91
91
cartoon
[no value]
"All I Have to Say Is That Miss Perkins Must Be a Communist!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0098.xml
advertisement
92
92,93
[no value]
[no value]
Frank H. Lee Company: Lee Hats
[no value]
Frank H. Lee Company
Lee hats
[no value]
[no value]
Esquire_19540401_0041_004_0099.xml
article
94
94,95,138
TRAVEL
[no value]
Belgium: Art and Enterprise
[no value]
[no value]
[no value]
RICHARD JOSEPH
<p>BELGIUM makes as neat and well-rounded a vacation package as ever you will see. Take the excitement and sophistication of Brussels night life, add the antiquity of Bruges and Ghent and the rugged beauty of the Ardennes countryside, and wrap it up with the luxury of seaside resorts such as Ostend and Knokke-Le Zoute—and you've got something that will fit in perfectly with anyone’s travel plans.</p>
Esquire_19540401_0041_004_0100.xml
article
96
96,136,137
Articles
[no value]
Primer for Investors
Getting safely past the booby traps in the no man's land of finance
[no value]
[no value]
ROBERT HEILBRONER
IF someone in your family was adventurous enough to have bought one single share of an unknown company called General Motors back in 1909—and strong-willed enough to have hung on to his investment through the years—you’re sitting pretty.
Esquire_19540401_0041_004_0101.xml
article
97
97
cartoon
[no value]
"That's the trouble with marryin' ’em too young—tripped on one of his wife’s roller skates t’other d
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0102.xml
article
98
98,144
Articles
ERICKSON’S
Elbow Bending for Giants
Recalling a bar 684 feet long, with patrons to size
[no value]
[no value]
STEWART HOLBROOK
ONCE upon a time the city of Portland, Oregon, was known less for its gorgeous roses than for an institution commonly called Erickson’s, a saloon patently designed for the refreshment of giants. It occupied the best part of a city block on Portland’s skid road, which was and is Burnside Street, and its noble bar presented a total length of exactly six hundred and eighty-four lineal feet.
Esquire_19540401_0041_004_0103.xml
advertisement
99
99
[no value]
[no value]
Winthrop Shoe Co.
[no value]
WINTHROP SHOE CO.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0104.xml
advertisement
100
100,101
[no value]
[no value]
Leather Industries
[no value]
LEATHER INDUSTRIES
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0105.xml
advertisement
102
102
[no value]
[no value]
Van Heusen
[no value]
Van Heusen
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0106.xml
article
105
105
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0107.xml
article
106
106
cartoon
[no value]
“That’s a Beautiful Hymn You’ve Written, John—but I’m Afraid It Isn’t Commercial”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0108.xml
article
109
109
cartoon
[no value]
“Remember, I’m Not Just An Old Fool—i'm a Rich Old Fool!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0109.xml
advertisement
111
111
[no value]
[no value]
Avon Sole Company
[no value]
AVON SOLE COMPANY
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0110.xml
advertisement
112
112
[no value]
[no value]
Renfield Importers, Ltd.: Martini & Rossi
[no value]
RENFIELD IMPORTERS, LTD.
MARTINI & ROSSI
[no value]
[no value]
Esquire_19540401_0041_004_0111.xml
article
112
112
Danger
[no value]
Slippery Tonsils
[no value]
[no value]
[no value]
PARKE CUMMINGS
APPARENTLY that statement by a noted authority on automobile driving must have sunk in where I’m concerned. I had read in the paper that he said it is good for the driver’s companion to talk to him occasionally provided it doesn’t distract him unduly.
Esquire_19540401_0041_004_0112.xml
advertisement
113
113
[no value]
[no value]
Botany Mills, Inc.
[no value]
BOTANY MILLS, INC.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0113.xml
advertisement
114
114
[no value]
[no value]
Frank & Meyer Neckwear Co.: Regal Ties
[no value]
FRANK & MEYER NECKWEAR CO.
Regal Ties
[no value]
[no value]
Esquire_19540401_0041_004_0114.xml
advertisement
115
115
[no value]
[no value]
Park & Tilford Distillers Corp.
[no value]
PARK & TILFORD DISTILLERS CORP.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0115.xml
advertisement
116
116
[no value]
[no value]
Jas. K. Wilson
[no value]
Jas. K. Wilson
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0116.xml
advertisement
116
116
[no value]
[no value]
E. M. Kahn & Co.
[no value]
E. M. KAHN & CO.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0117.xml
advertisement
117
117
[no value]
[no value]
M. Lowenstein & Sons, Inc.
[no value]
M. Lowenstein & Sons, Inc.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0118.xml
advertisement
118
118
[no value]
[no value]
G. H. Bass & Co.
[no value]
G. H. BASS & CO.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0119.xml
advertisement
118
118
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0120.xml
advertisement
118
118
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0121.xml
advertisement
119
119
[no value]
[no value]
Julius Wile Sons & Co., Inc.
[no value]
Julius Wile Sons & Co., Inc.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0122.xml
advertisement
120
120
[no value]
[no value]
The Alligator Company
[no value]
THE ALLIGATOR COMPANY
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0123.xml
advertisement
121
121
[no value]
[no value]
Freeman's
[no value]
FREEMAN'S
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0124.xml
advertisement
122
122
[no value]
[no value]
Max Udell Sons & Co., Inc.
[no value]
Max Udell Sons & Co., Inc.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0125.xml
advertisement
123
123
[no value]
[no value]
G. F. Heublein & Bro., Inc.: Bell’s Scotch Whisky
[no value]
G. F. Heublein & Bro., Inc.
BELL’S Scotch Whisky
[no value]
[no value]
Esquire_19540401_0041_004_0126.xml
advertisement
124
124
[no value]
[no value]
Chief Apparel, Inc.
[no value]
CHIEF APPAREL, Inc.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0127.xml
advertisement
125
125
[no value]
[no value]
Barbour Welting Company
[no value]
BARBOUR WELTING COMPANY
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0128.xml
advertisement
126
126
[no value]
[no value]
Swank, Inc.
[no value]
Swank, Inc.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0129.xml
advertisement
127
127
[no value]
[no value]
Belmont Clothes
[no value]
Belmont Clothes
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0130.xml
advertisement
128
128
[no value]
[no value]
C. A. Eaton Co.
[no value]
C. A. EATON CO.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0131.xml
advertisement
129
129
[no value]
[no value]
A. Stein & Company
[no value]
A. Stein & Company
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0132.xml
advertisement
130
130
[no value]
[no value]
International Shoe Company
[no value]
International Shoe Company
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0133.xml
advertisement
131
131
[no value]
[no value]
Austin, Nichols & Co., Inc.: Grant's
[no value]
Austin, Nichols & Co., Inc.
Grant's
[no value]
[no value]
Esquire_19540401_0041_004_0134.xml
advertisement
132
132
[no value]
[no value]
Portis Hats
[no value]
PORTIS HATS
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0135.xml
article
133
133
cartoon
[no value]
“The Fiddler Just Flew in From the Ranch and Didn’t Have Time to Change”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0136.xml
advertisement
133
133
[no value]
[no value]
Schenley Import Corporation: Macnaughton's
[no value]
SCHENLEY IMPORT CORPORATION
MACNAUGHTON'S
[no value]
[no value]
Esquire_19540401_0041_004_0137.xml
advertisement
134
134
[no value]
[no value]
Nunn-bush Shoe Company
[no value]
NUNN-BUSH SHOE COMPANY
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0138.xml
advertisement
135
135
[no value]
[no value]
Goodstein Bros. and Company, Inc.: Rock-knit Coats
[no value]
GOODSTEIN BROS. AND COMPANY, INC.
Rock-Knit Coats
[no value]
[no value]
Esquire_19540401_0041_004_0139.xml
advertisement
136
136
[no value]
[no value]
Corman & Wasserman, Inc.
[no value]
CORMAN & WASSERMAN, inc.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0140.xml
advertisement
136
136
[no value]
[no value]
Baracuta, Inc.
[no value]
BARACUTA, INC.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0141.xml
advertisement
137
137
[no value]
[no value]
Schenley Import Corporation: Cherry Heering
[no value]
SCHENLEY IMPORT CORPORATION
Cherry Heering
[no value]
[no value]
Esquire_19540401_0041_004_0142.xml
advertisement
137
137
[no value]
[no value]
Penobscot Shoe Company
[no value]
PENOBSCOT SHOE COMPANY
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0143.xml
advertisement
138
138
[no value]
[no value]
Government of India Tourist Office
[no value]
GOVERNMENT OF INDIA TOURIST OFFICE
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0144.xml
advertisement
138
138
[no value]
[no value]
Esquire Inc.
[no value]
Esquire Inc.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0145.xml
advertisement
139
139
[no value]
[no value]
Angostura
[no value]
ANGOSTURA
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0146.xml
advertisement
139
139
[no value]
[no value]
Eastman Kodak Company
[no value]
Eastman Kodak Company
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0147.xml
advertisement
139
139
[no value]
[no value]
Mckesson & Robbins, Inc.: Tawn Hair Creme
[no value]
McKesson & Robbins, Inc.
Tawn HAIR CREME
[no value]
[no value]
Esquire_19540401_0041_004_0148.xml
advertisement
140
140
[no value]
[no value]
Scully Suedes
[no value]
Scully Suedes
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0149.xml
advertisement
140
140
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0150.xml
advertisement
141
141
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0151.xml
advertisement
141
141
[no value]
[no value]
Jack Daniel Distillery
[no value]
JACK DANIEL DISTILLERY
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0152.xml
advertisement
142
142,143
[no value]
[no value]
Esquire’s Buying Guide
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0153.xml
advertisement
142
142
[no value]
[no value]
Nappe-smith Mfg. Co.
[no value]
NAPPE-SMITH MFG. CO.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0154.xml
advertisement
142
142
[no value]
[no value]
Bonica Newsreel Club
[no value]
BONICA NEWSREEL CLUB
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0155.xml
advertisement
143
143
[no value]
[no value]
Esquire Reader Service
[no value]
Esquire Reader Service
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0156.xml
advertisement
144
144
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0157.xml
advertisement
144
144
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0158.xml
advertisement
144
144
[no value]
[no value]
B. F. Spencer Associates, Inc.
[no value]
B. F. SPENCER ASSOCIATES, INC.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0159.xml
advertisement
144
144
[no value]
[no value]
Index of Advertisers, April, 1954
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0160.xml
article
145
145,146,147,148,149,150,151,152
TALKING SHOP
[no value]
Talking Shop with Esquire
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0161.xml
advertisement
145
145
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0162.xml
advertisement
146
146
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0163.xml
advertisement
147
147
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0164.xml
advertisement
148
148
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0165.xml
advertisement
149
149
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0166.xml
advertisement
150
150
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0167.xml
advertisement
151
151
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0168.xml
advertisement
152
152
[no value]
[no value]
Portage Shoe Mfg. Co.
[no value]
PORTAGE SHOE MFG. CO.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0169.xml
advertisement
152
152
[no value]
[no value]
Damar Co.
[no value]
DAMAR CO.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0170.xml
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152
152
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0171.xml
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152
152
[no value]
[no value]
Body Massager Co.
[no value]
BODY MASSAGER CO.
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0172.xml
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153
153
[no value]
[no value]
Phillips-jones Corp.: Van Heusen
[no value]
Phillips-Jones Corp.
Van Heusen
[no value]
[no value]
Esquire_19540401_0041_004_0173.xml
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154
154
[no value]
[no value]
The Springs Cotton Mills
[no value]
The Springs Cotton Mills
[no value]
[no value]
[no value]
Esquire_19540401_0041_004_0174.xml