Issue: 19520401

Tuesday, April 1, 1952
April
4
True
37
Tuesday, August 25, 2015
5/23/2018 9:10:15 AM

Articles
cover
1
1
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Esquire
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Esquire_19520401_0037_004_0001.xml
advertisement
2
2
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Trans World Airlines
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TRANS WORLD AIRLINES
[no value]
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Esquire_19520401_0037_004_0002.xml
advertisement
3
3
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Walter J. Black, Inc.
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WALTER J. BLACK, Inc.
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Esquire_19520401_0037_004_0003.xml
advertisement
4
4
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J. P. Smith Shoe Company: British Walkers
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J. P. Smith Shoe Company
British Walkers
[no value]
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Esquire_19520401_0037_004_0004.xml
article
5
5
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Next Month in Esquire
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Cat Girl, photographed in color by Alan Fontaine. Stretched across the gatefold, in all her lovely coloring, is the delightsome photograph of Lily Christine, the epitome of feline grace. The Man Who Makes Fighters, by W. C. Heinz. When the boy goes in the ring, Jack Hurley goes with him every step, because that boy, you see, is what Jack would have been if he'd had the body for it.
Esquire_19520401_0037_004_0005.xml
masthead
5
5
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Masthead
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Esquire_19520401_0037_004_0006.xml
tableOfContents
5
5
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Esquire
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Esquire_19520401_0037_004_0007.xml
article
6
6,8
EDITORIAL
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Far Corners
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ONE of our fairest boasts is our Travel Editor, Dick Joseph, who writes our monthly Baedeker for you, who has authored the liveliest and most informative travel book you’ll find on the shelves to date, and who bedevils us constantly by his whereabouts -—or the lack of them.
Esquire_19520401_0037_004_0008.xml
advertisement
6
6
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Bristol-myers: Vitalis
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Bristol-Myers
VITALIS
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Esquire_19520401_0037_004_0009.xml
advertisement
6
6
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Advertisement: British Woollens
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British Woollens
[no value]
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Esquire_19520401_0037_004_0010.xml
advertisement
7
7
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Literary Guild of America, Inc.
[no value]
Literary Guild of America, Inc.
[no value]
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Esquire_19520401_0037_004_0011.xml
advertisement
8
8
[no value]
[no value]
National Distillers Products Corporation
[no value]
NATIONAL DISTILLERS PRODUCTS CORPORATION
[no value]
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Esquire_19520401_0037_004_0012.xml
advertisement
8
8
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Advertisement
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Esquire_19520401_0037_004_0013.xml
advertisement
9
9
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Jonas Shoppes
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Jonas Shoppes
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Esquire_19520401_0037_004_0014.xml
advertisement
10
10
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Frank & Meyer Neckwear Co.: Regal Tie
[no value]
FRANK & MEYER NECKWEAR CO.
Regal Tie
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Esquire_19520401_0037_004_0015.xml
article
10
10,12,16
The Sound & The Fury
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The Sound and the Fury
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While touring the South—from Miami to Peoria—I stopped in various stores and noticed the December issue of Esquire was sold out. I figured there would be plenty of time to pick it up when I reached my destination, but I came quite near to getting no copy at all.
Esquire_19520401_0037_004_0016.xml
advertisement
11
11
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I. W. Harper Distilling Company: I.w. Harper
[no value]
I. W. HARPER DISTILLING COMPANY
I.W. HARPER
[no value]
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Esquire_19520401_0037_004_0017.xml
advertisement
12
12
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Timely Clothes
[no value]
Timely Clothes
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Esquire_19520401_0037_004_0018.xml
advertisement
12
12
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[no value]
Pàngburn Co.: Milk Chocolates
[no value]
PÀNGBURN CO.
MILK CHOCOLATES
[no value]
[no value]
Esquire_19520401_0037_004_0019.xml
advertisement
12
12
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W. Jackson Blvd.
[no value]
W. Jackson Blvd.
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Esquire_19520401_0037_004_0020.xml
advertisement
13
13
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Dobbs Hats
[no value]
DOBBS HATS
[no value]
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Esquire_19520401_0037_004_0021.xml
advertisement
14
14,15
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[no value]
Bostonian Shoes: Mansfields
[no value]
Bostonian Shoes
Mansfields
[no value]
[no value]
Esquire_19520401_0037_004_0022.xml
advertisement
16
16
[no value]
[no value]
The House of Worsted-tex, Inc.
[no value]
THE HOUSE OF WORSTED-TEX, INC.
[no value]
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Esquire_19520401_0037_004_0023.xml
advertisement
16
16
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Bronson Reel Co.
[no value]
Bronson Reel Co.
[no value]
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Esquire_19520401_0037_004_0024.xml
advertisement
16
16
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W. C. Russell Moccasin Company
[no value]
W. C. RUSSELL MOCCASIN COMPANY
[no value]
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Esquire_19520401_0037_004_0025.xml
advertisement
17
17
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Unisec
[no value]
UNISEC
[no value]
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Esquire_19520401_0037_004_0026.xml
advertisement
18
18
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Seagram-distillers Corporation: Seagram's Vo
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SEAGRAM-DISTILLERS CORPORATION
Seagram's VO
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Esquire_19520401_0037_004_0027.xml
article
19
19,20,22
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Backstage with Esky
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CONSIDER the art director of Esquire. In his office, its walls arrayed like a miniature Louvre, he sits, among a restrained seething of French pastry and sleek models, charlotte russe and famous artists. At least, such is the popular concept of this happy man.
Esquire_19520401_0037_004_0028.xml
advertisement
19
19
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A. H. Pond Co., Inc.: Keepsake Diamond Rings
[no value]
A. H. Pond Co., Inc.
Keepsake Diamond Rings
[no value]
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Esquire_19520401_0037_004_0029.xml
advertisement
20
20
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Advertisement: Presto-lather
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PRESTO-LATHER
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Esquire_19520401_0037_004_0030.xml
advertisement
20
20
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Advertisement
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Esquire_19520401_0037_004_0031.xml
advertisement
21
21
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Marie Designer, Inc.: Contour Chair
[no value]
Marie Designer, Inc.
CONTOUR CHAIR
[no value]
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Esquire_19520401_0037_004_0032.xml
advertisement
22
22
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Rainfair, Inc.
[no value]
RAINFAIR, INC.
[no value]
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Esquire_19520401_0037_004_0033.xml
advertisement
22
22
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L. W. Foster Sportswear Co., Inc.
[no value]
L. W. FOSTER SPORTSWEAR CO., INC.
[no value]
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Esquire_19520401_0037_004_0034.xml
advertisement
23
23
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Nunn-bush Shoe Company
[no value]
Nunn-Bush Shoe Company
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Esquire_19520401_0037_004_0035.xml
advertisement
24
24
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A. Stein & Company: Paris
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A. Stein & Company
Paris
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Esquire_19520401_0037_004_0036.xml
article
24
24
Once Over Lightly
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Mr. S. Forgets to Breathe
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GLENN W. CAMP
MR. SNIBBLE sat up suddenly and inhaled deeply. “What’s the matter, Harold?” his wife asked. “I forgot to breathe,” he said. “You mean you were holding your breath?” “No, I do not mean that. I simply got interested in this book and forgot to breathe.
Esquire_19520401_0037_004_0037.xml
advertisement
25
25
[no value]
[no value]
Hammonton Park Clothes
[no value]
HAMMONTON PARK CLOTHES
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0038.xml
advertisement
26
26
[no value]
[no value]
Peters Shoe Company: City Club Shoes
[no value]
Peters Shoe Company
City Club Shoes
[no value]
[no value]
Esquire_19520401_0037_004_0039.xml
article
27
27,28
Once Over Lightly
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On Her Points
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COMEDIANS want to play Hamlet. And dancers want to act. You might expect that the light-footed and light Vera-Ellen is no exception. . And you’d be right. She is the new kind of dancer, which means she can’t get away with sinuously decorating the stage—she’s got to dance and she’s got to know her lines.
Esquire_19520401_0037_004_0040.xml
advertisement
27
27
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Advertisement
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Esquire_19520401_0037_004_0041.xml
advertisement
27
27
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Advertisement
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Esquire_19520401_0037_004_0042.xml
advertisement
28
28
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The Biography Book Club
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THE BIOGRAPHY BOOK CLUB
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Esquire_19520401_0037_004_0043.xml
advertisement
28
28
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Mavest Inc.
[no value]
MAVEST INC.
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Esquire_19520401_0037_004_0044.xml
article
29
29,30
Once Over Lightly
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A Modest Proposal
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IT must be apparent to a good many thinking Americans that the world situation has become decidedly unpleasant. International tension seems to prevail, and though most of us are not quite sure just what “international tension” means, we all notice certain unsettling symptoms of it, such as the fact that we can no longer turn on the radio without having the news analyzed for us.
Esquire_19520401_0037_004_0045.xml
advertisement
29
29
[no value]
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Simpson Imports, Inc.
[no value]
Simpson Imports, Inc.
[no value]
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Esquire_19520401_0037_004_0046.xml
advertisement
29
29
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Medley Distilling Company: Five Brothers
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Medley Distilling Company
FIVE BROTHERS
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Esquire_19520401_0037_004_0047.xml
advertisement
30
30
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Chanel
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CHANEL
[no value]
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Esquire_19520401_0037_004_0048.xml
advertisement
30
30
[no value]
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Marcus Breier Sons, Inc.: Bantamac Jackets
[no value]
Marcus Breier Sons, Inc.
BANTAMAC jackets
[no value]
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Esquire_19520401_0037_004_0049.xml
advertisement
31
31
[no value]
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Phillips-jones Corp.: Van Heusen Shirt
[no value]
Phillips-Jones Corp.
Van Heusen Shirt
[no value]
[no value]
Esquire_19520401_0037_004_0050.xml
advertisement
32
32
[no value]
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Air France
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AIR FRANCE
[no value]
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Esquire_19520401_0037_004_0051.xml
article
32
32,34,35,36,38,40,41,42
travel
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Vacation Now
Take that flying trip to Europe—at the lowest cost in air-line history
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RICHARD JOSEPH
EVEN as you read this, the eleven top transatlantic air lines will be rounding out their preparations for tourist-class air fares to Europe. Main features of the new service, however, are already known at the time of writing. Most important, obviously, are the low fares themselves, and for a good idea of how drastically they will reduce the cost of travel to Europe, take a look at the chart at the bottom of this page.
Esquire_19520401_0037_004_0052.xml
advertisement
33
33
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Rose Brothers, Inc.: Pacific Craft Fabric
[no value]
Rose Brothers, Inc.
PACIFIC Craft Fabric
[no value]
[no value]
Esquire_19520401_0037_004_0053.xml
advertisement
34
34
[no value]
[no value]
Canadian Government Travel Bureau
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CANADIAN GOVERNMENT TRAVEL BUREAU
[no value]
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Esquire_19520401_0037_004_0054.xml
advertisement
34
34
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Advertisement
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Esquire_19520401_0037_004_0055.xml
advertisement
35
35
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Advertisement: Nova Scotia
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NOVA SCOTIA
[no value]
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Esquire_19520401_0037_004_0056.xml
advertisement
35
35
[no value]
[no value]
Ontario Travel
[no value]
Ontario Travel
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0057.xml
advertisement
35
35
[no value]
[no value]
Canadian Pacific
[no value]
Canadian Pacific
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0058.xml
advertisement
36
36
[no value]
[no value]
The Fleischmann Distilling Corporation: Fleisch Mann's Gin
[no value]
THE FLEISCHMANN DISTILLING CORPORATION
FLEISCH MANN'S GIN
[no value]
[no value]
Esquire_19520401_0037_004_0059.xml
advertisement
36
36
[no value]
[no value]
British Railways
[no value]
BRITISH RAILWAYS
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0060.xml
advertisement
36
36
[no value]
[no value]
J. Maimon & Sons, Inc.
[no value]
J. MAIMON & SONS, INC.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0061.xml
advertisement
37
37
[no value]
[no value]
French Government Tourist Office
[no value]
FRENCH GOVERNMENT TOURIST OFFICE
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0062.xml
advertisement
38
38
[no value]
[no value]
Freeman Shoe Corp.
[no value]
Freeman Shoe Corp.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0063.xml
advertisement
38
38
[no value]
[no value]
Advertisement
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Esquire_19520401_0037_004_0064.xml
advertisement
39
39
[no value]
[no value]
Direccion General De Turismo
[no value]
DIRECCION GENERAL DE TURISMO
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0065.xml
advertisement
40
40
[no value]
[no value]
Spanish Tourist Office
[no value]
SPANISH TOURIST OFFICE
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0066.xml
advertisement
40
40
[no value]
[no value]
Cresta Blanca Wine Company: Cresta Blanca
[no value]
CRESTA BLANCA WINE COMPANY
CRESTA BLANCA
[no value]
[no value]
Esquire_19520401_0037_004_0067.xml
advertisement
41
41
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0068.xml
advertisement
41
41
[no value]
[no value]
B. W. Harris Mfg. Co.: Zero King
[no value]
B. W. HARRIS MFG. CO.
ZERO KING
[no value]
[no value]
Esquire_19520401_0037_004_0069.xml
advertisement
42
42
[no value]
[no value]
John B. Stetson Company: Stetson Hats
[no value]
John B. Stetson Company
Stetson Hats
[no value]
[no value]
Esquire_19520401_0037_004_0070.xml
advertisement
43
43
[no value]
[no value]
The Florsheim Shoe Company
[no value]
THE FLORSHEIM SHOE COMPANY
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0071.xml
advertisement
44
44,45
[no value]
[no value]
Wings Shirt Co., Inc.
[no value]
WINGS SHIRT CO., Inc.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0072.xml
advertisement
46
46
[no value]
[no value]
National Distillers Products Corporation: Gilbey's Spey-roya
[no value]
NATIONAL DISTILLERS PRODUCTS CORPORATION
GILBEY'S Spey-Roya
[no value]
[no value]
Esquire_19520401_0037_004_0073.xml
article
47
47,144,145,146,147
Personality
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The Great Loafer
Once Hollywood’s most fabulous agent, now Broadway’s most spectacular producer, Leland Hayward lies on his couch, and thinks, and makes $2,000,000 a year
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[no value]
GEORGE FRAZIER
To an accomplished dawdler and dissembler named Leland Hayward, the wages of sloth and deception seem to be somewhat less discomfiting than moralists would have us believe. Seven years ago, Hayward, a leisurely man of medium height with a deeply furrowed face, light blue eyes, tapering fingers, a soft voice, and a crew haircut that makes him appear younger than his forty-nine years, renounced his career as a talent agent of almost legendary seductiveness and became a Broadway producer.
Esquire_19520401_0037_004_0074.xml
article
48
48,49
fiction
[no value]
On the Sendai Train
These were wounded from Korea, their nerves torn by battle; but Gerrity was an old hand. He knew how to manage them
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[no value]
JAMES A. MICHENER
EACH night at 10:45 the Yankee Limited leaves Tokyo for a run north along the coast to Sendai. In those days the sleeping cars were sometimes crowded with wounded American soldiers returning from Korea. In my car a draft of wounded veterans was heading north under the guidance of a goodnatured corpsman named Gerrity.
Esquire_19520401_0037_004_0075.xml
article
50
50
cartoon
[no value]
“It’s Not Bad at All After You Once Get In"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0076.xml
article
51
51,128,129
Articles
[no value]
The Trouble with Women Is Men
You made us what we are today; now nobody’s satisfied
[no value]
[no value]
BETTY SOUTH
GENTLEMEN, brace yourselves. The girls have had enough. For the past few months it has become great sport to shout from the housetops, “What’s Wrong with American Women?” Tearing us to shreds has given you men a lot of fun. Now, at first we thought it was fun, too.
Esquire_19520401_0037_004_0077.xml
article
51
51
cartoon
[no value]
"When I'm Reasoning with You, You Shut Up!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0078.xml
article
52
52,53,114,115,116,117
fiction
[no value]
...An Errand of Extermination
Who the invader from Mars and what was mission at this isolated air base? Unless the Air Force could find an answer, defense was impossible
[no value]
[no value]
HENRY GUTH
<p>PROPPED tiredly against a bank of superpro receivers in the tower, oozing sweat and scotch from his pores, Colonel Ward anxiously scanned the Manoc landing strip for General Bonnemead’s C-47. The general could have only one reason for visiting Manoc at this time—to check on rumors that its commanding officer was derelict in his duties and drinking to a degree unbecoming an officer.</p>
Esquire_19520401_0037_004_0079.xml
article
54
54,130,131
ARTICLES
[no value]
How to Get Along with the Americans
Combining great good sense and wonderful innocence, an eminent Freneh writer tells his countrymen what to expect when they visit I'Oncle Sam
[no value]
[no value]
André Maurois
<p>Do not make the mistake of thinking that there is just one America. New York is as different from San Francisco as from Paris. A few rules, however, are applicable throughout the country. The first one is to have a friendly manner. In the United States, as elsewhere, you will run across disagreeable characters, rivalries, enmities;</p>
Esquire_19520401_0037_004_0080.xml
article
54
54
cartoon
[no value]
“Sold to This Gentleman Who Was Bidding Just for the Fun of It!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0081.xml
article
55
55
cartoon
[no value]
“Of Course I Can Live on $1000 a Month—but What Will You Live On?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0082.xml
article
56
56,57,123,124,125,126,127
fiction
[no value]
The Singing Fox
HE FRIC-HTENEP ALL THE OTHERS; RUT THE PARK GIRL WITH THE CORNSILK HAIR DREW HIM TO THE RIVERBANK, ALONE, IN THE STARLIT SHADOWS OF THE NIGHT
[no value]
[no value]
WALDO CARLTON WRIGHT
<p>SOMETIMES, standing on the cliff, overlooking the river and the lights of the village, Hanford imagined he could see a posse climbing the trail. His father was at the head of it, dragging his broken arm; Nate followed with the hounds on leash, then came Buck and Sam, arm-in-arm and laughing, and, finally, Mrs.</p>
Esquire_19520401_0037_004_0083.xml
article
58
58
Articles
[no value]
Pecos Bill
He knew he wasn’t a coyote because he didn’t have a tail; so he threw in with humans. He ran with a wild bunch until he wasn’t fit for decent company, and then they made him a cowboy
[no value]
[no value]
MARTIN MAYER
MOST of the world, it curves round. Christopher Columbus showed that some time back. But there’s one place that’s flat as sun-baked beer. Texas Panhandle. Way it came about was, Pecos Bill rode the cyclone there. That Pecos Bill, he taught the horse to buck.
Esquire_19520401_0037_004_0084.xml
article
59
59,60
pictorial
[no value]
Pecos Bill, He Sent So Much Fur Flying Off That Lion, We Didn't Get No Sun in These Parts for Six D
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0085.xml
article
61
61,62
pictorial
[no value]
Reflection
[no value]
[no value]
[no value]
[no value]
An admission: all week I’ve been wishin’ for Titian (I spent a whole year in the towhead tradition), I think I may dye. An inspection: for days I review my reflection But can we arrive at the proper selection, The mirror and I? Though the help of my mirror I’ll never renounce, I find, I confess, the reflection that counts In the eye of a guy.
Esquire_19520401_0037_004_0086.xml
article
63
63
fiction
[no value]
Specialty of the House
One touch of greatness is all a man needs somebody will always remember
[no value]
[no value]
ARNOLD B. HORWITT
ACROSS the street from Shubert Alley the trim neon sign gleamed decorously above the entrance to Vincent’s. John Wharton acknowledged the doorman’s greeting and followed his wife inside. They pushed through the patient cluster of out-of-towners in the lobby to where Vincent stood, presiding over the dining-room entrance.
Esquire_19520401_0037_004_0087.xml
article
63
63
cartoon
[no value]
"If You Find a Husband Nobody Claims, Will You Refer Him to Me?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0088.xml
article
64
64,65,132,133,134
Articles
[no value]
Cybernetics: Doom or Destiny
The thoughtful gadgets that solve impossible problems: what will they do with Man?
[no value]
[no value]
HERBERT KUBLY
<p>IF the world survives long enough, historians of the year 2500 will probably look back upon our time as the age of cybernetics, the era when men stopped thinking and built machines named Bessie, Mark, and Simple Simon to do their thinking for them.</p>
Esquire_19520401_0037_004_0089.xml
article
66
66
cartoon
[no value]
“Nothing Ever Happens in Toledo It Seems!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0090.xml
article
67
67,138,139
Articles
[no value]
Weather Clear...track Fast
To a true horseplayer—a serious student of the past performances—science is all and money is the stuff you feed to bankers
[no value]
[no value]
GEORGE McCARTEN
AFTER years of research, and at a cost of al-most a million dollars, the engineering wizards of a business-machine company have brought out a mechanical brain that needs only an hour or so to figure out mathematical problems that would take an ordinary human brain fifteen years to unravel.
Esquire_19520401_0037_004_0091.xml
article
67
67
cartoon
[no value]
“No, Murphy—it’s Mccloskey Here That Sits Down!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0092.xml
article
68
68,69
pictorial
[no value]
Miss Elizabeth Taylor
[no value]
[no value]
[no value]
PHILIPPE HALSMAN
PEOPLE used to think child stars were really little monsters, lisping for the sound track between gory binges. Then Elizabeth Taylor grew up and won a kind of dignity for the profession. She leaped from the back of a horse called Velvet, in the picture National Velvet, and dropped into adult parts which required genuine talent (her next is Rebecca in M-G-M’s Ivanhoe).
Esquire_19520401_0037_004_0093.xml
article
70
70,71
foods
[no value]
Cheese: the Host's Delight
Staple of the starving artist, delight of the fastidious gourmet. cheese makes pleasure for the palate round the clock
[no value]
[no value]
HARRY BOTSFORD
OF all the edibles in this imperfect world, cheese is probably the nearest to a universal food. It was one of the first foods invented and enjoyed by civilized man. Sustenance for the starving artist in his garret, it is also high on the happiness list of the epicure.
Esquire_19520401_0037_004_0094.xml
article
72
72
fiction
[no value]
Gardenias for Gweneth
He caught the name and he remembered: this is her new husband. —"If it’s Gweneth makes you feel like that,” he said, "the drink’s on me”
[no value]
[no value]
CLAYRE
MICHEL LIPMAN
NIVEN sipped his Irish and looked around at the girls from near-by offices, toying with cocktails. Smiles. Gardenias ... Gweneth’s favorite flower. It was over a year since their divorce; he wished Gweneth would stay out of his mind. Couples whispered and laughed.
Esquire_19520401_0037_004_0095.xml
article
72
72
cartoon
[no value]
“I’m Certainly Going to Do My Best to Make a Success of My First Marriage!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0096.xml
article
73
73
cartoon
[no value]
"Okay, Andy, Bring the Gentleman His Bill"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0097.xml
article
74
74,75,135,136,137
Articles
[no value]
The White Hunter
He kills for the trophy and the danger, not for the love of killing—and he doesn't care a damn for your marksmanship, provided you give him guts
[no value]
[no value]
ROBERT C. RUARK
THE popular conception of a white hunter, built largely in the American mind on film portrayals by Gregory Peek and Stewart Granger, is almost as erroneous as the movie and popular-magazine accounts of African safaris. According to what you may have seen or read, the basic idea of a professional hunter is this:
Esquire_19520401_0037_004_0098.xml
article
76
76
cartoon
[no value]
“Weren’t You in Here Just a Couple of Months Ago?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0099.xml
article
77
77,78,79,80,81,82,120
supplement
[no value]
Target: Paradise
Portfolio of paradise vacations for the man who knows what he wants
[no value]
[no value]
RICHARD JOSEPH
PARADISE, unlike heaven, is in many places. It is that grand combination of the right locale with the right purpose for the right man. It can be the beach at Punta del Este or the night spots in Paris or the ski slopes of Canada. It can be a big-game shoot in Kenya or a long look-see in New York, London, Paris, or Rome.
Esquire_19520401_0037_004_0100.xml
article
81
81
supplement
[no value]
Adventures in Living
Targets twelve of the world's greatest adventure hotels
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0101.xml
article
83
83
supplement
[no value]
Dedini in Paradise
Paradise is where yon find it, men, and any similarity between your place and these impressions is obviously coincidental
[no value]
[no value]
ELDON DEDINI
[no value]
Esquire_19520401_0037_004_0102.xml
article
84
84,85,140,141,142,143
fiction
[no value]
Dear Doctor T-V
[no value]
[no value]
[no value]
FREDERICK HAZLITT BRENNAN
<p>New York, January 26, 1952 FROM : J. Oliver Holmes Executive Vice-president NACM-TV Inc. Television At Its Greatest Rockefeller Center, New York To: Ralph C. Bonham Peck & Bonham Dear Ralph: I think we are all to be congratulated on putting over “The Doctor T-V Show", with such a sponsor as The Henby Foundation of Philadelphia—and this in advance of its world première TELEVISION presentation.</p>
Esquire_19520401_0037_004_0103.xml
article
86
86
cartoon
[no value]
"Please, Gloria! Leap Year Only Gives You the Privilege of Asking!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0104.xml
article
87
87
housing
[no value]
How Not to Blow a Fuse
Replacing a blown fuse with a penny is like selling your life for a cent. Here are three better ways of putting an end to those fuse-box blues
[no value]
[no value]
[no value]
WE may be a nation of engineers, but you’d never think so to see how the average man abuses his house wiring. Taking a 1930 model —barely adequate for oil burner, refrigerator, and three dozen lamps—he proceeds to load it with radios, TV, toaster, ironer, home freezer, washing machine, dishwasher, garbage disposer and bathroom heater.
Esquire_19520401_0037_004_0105.xml
article
88
88
housing
[no value]
8 Formulae for Better Lighting
All yon need is a yardstick to see how closely your present house lights mateh these standards
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0106.xml
article
89
89
housing
[no value]
9 New Lights That Are Two-timers
[no value]
[no value]
[no value]
[no value]
How are the lamps in your house? Must you squint, squat, squirm to get under one to read the paper? Are they fragile, tippy contrivances on bulgy bases with dirt-collecting shades? Do they throw more glow than good white light? If so, then hist to our lamp show at right.
Esquire_19520401_0037_004_0107.xml
article
90
90
cartoon
[no value]
“I Was Registered at Groton When I Was 6 Weeks Old. Doesn’t That Mean Anything?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0108.xml
article
91
91,92,93,94
wearables
[no value]
It's Checks for Spring
[no value]
[no value]
[no value]
[no value]
You may not have seen any signs of crocuses coming up, it may be weeks before the robins come around again, but you can take all bets that spring is here because here’s the newest sign that you’re right : checks are here and they’re here to stay. As of now, checks are showing up in topcoats.
Esquire_19520401_0037_004_0109.xml
article
94
94,95
wearables
[no value]
Tonics for This Spring
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0110.xml
article
96
96,97,98,99,100,101,102,103,104,105,106,108,111,112
novelette
[no value]
Santa Fe Passage
Happen he wanted to get this wagon train through eight hundred miles of bloody trail, a mountain man had better be ready for twenty kinds of hell and fury
[no value]
[no value]
CLAY FISHER
COMING slowly in out of the main current to nose gingerly among the clot of mongrel craft tied up along the levee, the trim packet flashed her stern paddles disdainfully. Choose as she might, she could do no better than a narrow berth between a pig-stinking Ohio hog barge and a broad-beamed old slut of a Natchez cotton steamer.
Esquire_19520401_0037_004_0111.xml
advertisement
107
107
[no value]
[no value]
Jarman Shoe Company
[no value]
JARMAN SHOE COMPANY
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0112.xml
advertisement
108
108
[no value]
[no value]
Botany Mills, Inc.
[no value]
BOTANY MILLS, INC.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0113.xml
advertisement
109
109
[no value]
[no value]
Dunlap Hats
[no value]
DUNLAP HATS
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0114.xml
advertisement
110
110
[no value]
[no value]
Roberts, Johnson & Rand: Rand
[no value]
ROBERTS, JOHNSON & RAND
RAND
[no value]
[no value]
Esquire_19520401_0037_004_0115.xml
article
113
113
cartoon
[no value]
"Don’t Say Anything Derogatory, Dear. That May Be the Artist Standing Next to Me"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0116.xml
advertisement
116
116
[no value]
[no value]
Canada Dry Ginger Ale, Inc.: Nuyens Cordials
[no value]
CANADA DRY GINGER ALE, INC.
NUYENS CORDIALS
[no value]
[no value]
Esquire_19520401_0037_004_0117.xml
advertisement
117
117
[no value]
[no value]
The Harriswear Company
[no value]
THE HARRISWEAR COMPANY
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0118.xml
advertisement
118
118
[no value]
[no value]
E. E. Taylor Corp.
[no value]
E. E. Taylor Corp.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0119.xml
advertisement
119
119
[no value]
[no value]
E. E. Taylor Corp.
[no value]
E. E. Taylor Corp.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0120.xml
advertisement
120
120
[no value]
[no value]
Wembley, Inc.
[no value]
Wembley, Inc.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0121.xml
advertisement
121
121
[no value]
[no value]
Eagle Clothes: Gregory Peck
[no value]
Eagle Clothes
Gregory Peck
[no value]
[no value]
Esquire_19520401_0037_004_0122.xml
advertisement
122
122
[no value]
[no value]
ABC Television American Broadcasting Company
[no value]
ABC TELEVISION American Broadcasting Company
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0123.xml
advertisement
123
123
[no value]
[no value]
Austin, Nichols & Co., Inc.: Grant
[no value]
Austin, Nichols & Co., Inc.
Grant
[no value]
[no value]
Esquire_19520401_0037_004_0124.xml
advertisement
124
124
[no value]
[no value]
Mid-states Shoe Co.
[no value]
Mid-States Shoe Co.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0125.xml
advertisement
125
125
[no value]
[no value]
Pincus Bros - Maxwell. Inc
[no value]
PINCUS BROS - MAXWELL. INC
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0126.xml
advertisement
126
126
[no value]
[no value]
G. F. Heublein & Bro., Inc.: Heublein's
[no value]
G. F. Heublein & Bro., Inc.
HEUBLEIN'S
[no value]
[no value]
Esquire_19520401_0037_004_0127.xml
advertisement
127
127
[no value]
[no value]
Bates Shoe Company: Bates
[no value]
BATES SHOE COMPANY
BATES
[no value]
[no value]
Esquire_19520401_0037_004_0128.xml
advertisement
128
128
[no value]
[no value]
The Fleischmann Distilling Corporation: Black & White
[no value]
THE FLEISCHMANN DISTILLING CORPORATION
BLACK & WHITE
[no value]
[no value]
Esquire_19520401_0037_004_0129.xml
advertisement
129
129
[no value]
[no value]
The Art Book Guild of America, Inc.
[no value]
THE ART BOOK GUILD OF AMERICA, INC.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0130.xml
advertisement
130
130
[no value]
[no value]
Gardiner Shoe Co., Inc.
[no value]
Gardiner Shoe Co., Inc.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0131.xml
advertisement
131
131
[no value]
[no value]
Park & Tilford Distillers Corp.
[no value]
PARK & TILFORD DISTILLERS CORP.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0132.xml
advertisement
132
132
[no value]
[no value]
Winthrop Shoe Company
[no value]
Winthrop Shoe Company
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0133.xml
advertisement
133
133
[no value]
[no value]
Schenley Import Corporation: Cherry Heering
[no value]
SCHENLEY IMPORT CORPORATION
Cherry Heering
[no value]
[no value]
Esquire_19520401_0037_004_0134.xml
advertisement
134
134
[no value]
[no value]
The Alligator Company
[no value]
The Alligator Company
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0135.xml
advertisement
135
135
[no value]
[no value]
Gordon's Dry Gin Co.: Gordon's Gin
[no value]
GORDON'S DRY GIN CO.
GORDON'S GIN
[no value]
[no value]
Esquire_19520401_0037_004_0136.xml
advertisement
136
136
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0137.xml
advertisement
137
137
[no value]
[no value]
Advertisement: Suave
[no value]
[no value]
Suave
[no value]
[no value]
Esquire_19520401_0037_004_0138.xml
advertisement
138
138
[no value]
[no value]
Arthur Bell & Sons, Ltd.: Bell’s
[no value]
Arthur Bell & Sons, Ltd.
Bell’s
[no value]
[no value]
Esquire_19520401_0037_004_0139.xml
advertisement
138
138
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0140.xml
advertisement
139
139
[no value]
[no value]
Nunn-bush Shoe Company
[no value]
NUNN-BUSH SHOE COMPANY
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0141.xml
advertisement
140
140
[no value]
[no value]
Nolde' & Horst Sales Co.: Nolde Westminster Socks
[no value]
Nolde' & Horst Sales Co.
Nolde Westminster Socks
[no value]
[no value]
Esquire_19520401_0037_004_0142.xml
advertisement
141
141
[no value]
[no value]
Advertisement: Old Spice
[no value]
[no value]
Old Spice
[no value]
[no value]
Esquire_19520401_0037_004_0143.xml
advertisement
141
141
[no value]
[no value]
Schieffelin & Co.: Teacher's
[no value]
Schieffelin & Co.
TEACHER'S
[no value]
[no value]
Esquire_19520401_0037_004_0144.xml
advertisement
142
142
[no value]
[no value]
Mallory Hats
[no value]
MALLORY HATS
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0145.xml
advertisement
142
142
[no value]
[no value]
Corman & Wasserman, Incorporated
[no value]
CORMAN & WASSERMAN, INCORPORATED
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0146.xml
advertisement
143
143
[no value]
[no value]
Park & Tilford Distillers Corporation: Harvey’s
[no value]
PARK & TILFORD DISTILLERS CORPORATION
HARVEY’S
[no value]
[no value]
Esquire_19520401_0037_004_0147.xml
advertisement
143
143
[no value]
[no value]
Jerks Socks, Inc.
[no value]
JERKS SOCKS, INC.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0148.xml
advertisement
144
144
[no value]
[no value]
Schieffelin & Co.
[no value]
Schieffelin & Co.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0149.xml
advertisement
144
144
[no value]
[no value]
Globe Knitting Works
[no value]
GLOBE KNITTING WORKS
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0150.xml
advertisement
144
144
[no value]
[no value]
Ideal Pictures
[no value]
Ideal Pictures
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0151.xml
advertisement
145
145
[no value]
[no value]
Advertisement: Lucky Tiger
[no value]
[no value]
LUCKY TIGER
[no value]
[no value]
Esquire_19520401_0037_004_0152.xml
advertisement
145
145
[no value]
[no value]
Personality Clothes, Inc.
[no value]
PERSONALITY CLOTHES, inc.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0153.xml
advertisement
146
146
[no value]
[no value]
Eastman Kodak Company
[no value]
Eastman Kodak Company
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0154.xml
advertisement
146
146
[no value]
[no value]
Vocaline Company of America, Inc.
[no value]
VOCALINE COMPANY OF AMERICA, INC.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0155.xml
advertisement
146
146
[no value]
[no value]
Adam
[no value]
ADAM
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0156.xml
advertisement
146
146
[no value]
[no value]
James B. Beam Distilling Co.: Beams
[no value]
JAMES B. BEAM DISTILLING CO.
BEAMS
[no value]
[no value]
Esquire_19520401_0037_004_0157.xml
advertisement
147
147
[no value]
[no value]
Scully Bros., Inc.
[no value]
scully bros., inc.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0158.xml
advertisement
147
147
[no value]
[no value]
Advertisement: Allen-a
[no value]
[no value]
Allen-A
[no value]
[no value]
Esquire_19520401_0037_004_0159.xml
advertisement
148
148
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0160.xml
advertisement
148
148
[no value]
[no value]
Da-lite Screen Co., Inc.
[no value]
DA-LITE SCREEN CO., INC.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0161.xml
advertisement
148
148
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0162.xml
article
149
149,150
[no value]
[no value]
Going Places with Esquire
[no value]
[no value]
[no value]
[no value]
LE CANETON, 775 Lexington Ave. Small, with restful decor, a good bar, and French cuisine capably prepared, served with a flourish. Prices are reasonable. The house specialty—le Caneton (duckling) l’orange Sauce Birgarade—has great virtue.
Esquire_19520401_0037_004_0163.xml
advertisement
149
149
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0164.xml
advertisement
150
150
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0165.xml
advertisement
150
150
[no value]
[no value]
American Hotel Register Co.
[no value]
AMERICAN HOTEL REGISTER CO.
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0166.xml
advertisement
150
150
[no value]
[no value]
Advertisement: Times Square
[no value]
[no value]
TIMES SQUARE
[no value]
[no value]
Esquire_19520401_0037_004_0167.xml
advertisement
150
150
[no value]
[no value]
Cavalier
[no value]
Cavalier
[no value]
[no value]
[no value]
Esquire_19520401_0037_004_0168.xml
article
151
151,152,153,154,155,156,157,158,159,160,161,162
[no value]
[no value]
Talking Shop with Esquire
[no value]
[no value]
[no value]
[no value]
Merchandise shown on these pages editorially or in advertisements, may be ordered directly by writing to the source indicated. Please mail a check or money order since most of these companies prefer not to ship C.O.D. Editorial prices are complete except those starred (*), which are shipped F.O.B.
Esquire_19520401_0037_004_0169.xml
advertisement
151
151
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Advertisements
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Esquire_19520401_0037_004_0170.xml
advertisement
152
152
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Advertisements
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Esquire_19520401_0037_004_0171.xml
advertisement
153
153
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Advertisements
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Esquire_19520401_0037_004_0172.xml
advertisement
154
154
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Advertisement: John Blye
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John Blye
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Esquire_19520401_0037_004_0173.xml
advertisement
155
155
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Advertisements
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Esquire_19520401_0037_004_0174.xml
advertisement
156
156
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Advertisements
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Esquire_19520401_0037_004_0175.xml
advertisement
157
157
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Advertisements
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Esquire_19520401_0037_004_0176.xml
advertisement
158
158
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Advertisements
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Esquire_19520401_0037_004_0177.xml
advertisement
159
159
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Advertisements
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Esquire_19520401_0037_004_0178.xml
advertisement
160
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Advertisements
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Esquire_19520401_0037_004_0179.xml
advertisement
161
161
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Advertisement
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Esquire_19520401_0037_004_0180.xml
advertisement
161
161
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Advertisement
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Esquire_19520401_0037_004_0181.xml
advertisement
161
161
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Advertisement
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Esquire_19520401_0037_004_0182.xml
advertisement
161
161
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The American History Book Society
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THE AMERICAN HISTORY BOOK SOCIETY
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Esquire_19520401_0037_004_0183.xml
advertisement
162
162
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Advertisements
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Esquire_19520401_0037_004_0184.xml
advertisement
163
163
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Advertisement: Old Fitzgerald
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OLD FITZGERALD
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Esquire_19520401_0037_004_0185.xml
advertisement
164
164
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Botany Mills. Inc.
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BOTANY MILLS. INC.
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Esquire_19520401_0037_004_0186.xml