Issue: 19490301

Tuesday, March 1, 1949
March
3
True
31
Thursday, July 2, 2015
5/23/2018 9:14:27 AM

Articles
cover
1
1
[no value]
[no value]
Esquire
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0001.xml
advertisement
2
2
[no value]
[no value]
The Parker Pen Company: Parker "51"
[no value]
The Parker Pen Company
Parker "51"
[no value]
[no value]
Esquire_19490301_0031_003_0002.xml
advertisement
3
3
[no value]
[no value]
Book-of-the-Month Club, Inc.
[no value]
Book-of-the-Month Club, Inc.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0003.xml
advertisement
4
4
[no value]
[no value]
Canada Dry Ginger Ale, Inc.: Johnnie Walker
[no value]
CANADA DRY GINGER ALE, INC.
JOHNNIE WALKER
[no value]
[no value]
Esquire_19490301_0031_003_0004.xml
article
5
5
Editor's Note
[no value]
Memo From the Publisher:
[no value]
[no value]
[no value]
[no value]
Perhaps you know that a magazine publisher produces a product comparable in every respect to the manufacture of tooth paste, of hats, of automobiles and of other products that are offered for sale to the American public. No matter how highly the publisher regards his magazine, there is only one final test and that is whether that magazine is voluntarily bought by the American public in ever greater quantities.
Esquire_19490301_0031_003_0005.xml
masthead
5
5
[no value]
[no value]
Esquire
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0006.xml
tableOfContents
5
5
[no value]
[no value]
Table of Contents
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0007.xml
article
6
6
Editorial
[no value]
Where’s the Fire?
[no value]
[no value]
[no value]
[no value]
THE skipper of the Navy patrol bomber looked down on the Nazi submarine, wallowing in its death throes in the cold Atlantic. “We got the bastard,” he said quietly. “Good job.” He paused. “I guess,” he said slowly, “if you’ve got to do something and do it well, you damn well must be on fire.
Esquire_19490301_0031_003_0008.xml
advertisement
7
7
[no value]
[no value]
Doubleday One Dollar Book Club
[no value]
DOUBLEDAY ONE DOLLAR BOOK CLUB
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0009.xml
advertisement
8
8
[no value]
[no value]
Advertisements
[no value]
E. E. TAYLOR CORP.
STYLE 227
E. E. TAYLOR CORP.
STYLE 104
[no value]
[no value]
Esquire_19490301_0031_003_0010.xml
advertisement
9
9
[no value]
[no value]
The Classics Club: Shakespeare and Bacon
[no value]
THE CLASSICS CLUB
Shakespeare and Bacon
[no value]
[no value]
Esquire_19490301_0031_003_0011.xml
article
10
10
The Sound & The Fury
[no value]
The Sound and the Fury
[no value]
[no value]
[no value]
[no value]
Some time ago I wrote to you asking if you could find someone to send me some old copies of Esquire. You kindly passed on my name to a W. Dozier Fields of Islip, N. Y. and since then copies have been coming in regularly, and we engaged in a correspondence.
Esquire_19490301_0031_003_0012.xml
advertisement
11
11
[no value]
[no value]
Calvert Distillers Corp: Lord Calvert
[no value]
CALVERT DISTILLERS CORP
LORD CALVERT
[no value]
[no value]
Esquire_19490301_0031_003_0013.xml
advertisement
12
12
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0014.xml
advertisement
13
13
[no value]
[no value]
Dobbs
[no value]
DOBBS
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0015.xml
advertisement
14
14
[no value]
[no value]
International Shoe Company: John C. Roberts Shoes
[no value]
International Shoe Company
JOHN C. ROBERTS SHOES
[no value]
[no value]
Esquire_19490301_0031_003_0016.xml
article
15
15,16,18,21,22,27,30
[no value]
[no value]
Talking Shop with Esquire
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0017.xml
advertisement
15
15
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0018.xml
advertisement
16
16
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0019.xml
advertisement
17
17
[no value]
[no value]
Coty, Inc.
[no value]
COTY, INC.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0020.xml
advertisement
18
18
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0021.xml
advertisement
19
19
[no value]
[no value]
Textron
[no value]
TEXTRON
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0022.xml
advertisement
20
20
[no value]
[no value]
Bernheim Distilling Company, Inc.: I.w. Harper
[no value]
BERNHEIM DISTILLING COMPANY, INC.
I.W. HARPER
[no value]
[no value]
Esquire_19490301_0031_003_0023.xml
advertisement
21
21
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0024.xml
advertisement
22
22
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0025.xml
advertisement
23
23
[no value]
[no value]
Arthur Murray
[no value]
Arthur Murray
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0026.xml
article
24
24
Backstage With Esquire
[no value]
Backstage with Esquire
[no value]
[no value]
[no value]
[no value]
JOHN GUNTHER has become so renowned for his “Inside” books covering Europe, Asia, Latin America and the U.S.A., that people are likely to forget he has also published several widely read novels including The Bright Nemesis and The Golden Fleece.
Esquire_19490301_0031_003_0027.xml
advertisement
25
25
[no value]
[no value]
Seagram-distillers Corporation: Seagram's Vo
[no value]
SEAGRAM-DISTILLERS CORPORATION
Seagram's VO
[no value]
[no value]
Esquire_19490301_0031_003_0028.xml
advertisement
26
26
[no value]
[no value]
The Florsheim Shoe Company: Florsheim Shoes
[no value]
The Florsheim Shoe Company
Florsheim Shoes
[no value]
[no value]
Esquire_19490301_0031_003_0029.xml
advertisement
27
27
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0030.xml
article
28
28,29
[no value]
[no value]
Going Places with Equire
[no value]
[no value]
[no value]
[no value]
TO REMARK that a great many people look upon Chambord (on Third Avenue between 49th and 50th Street) as a “frightening” restaurant is merely to state a simple, unfortunate truth. Somehow, people take a certain wicked delight in referring to this or that eating establishment as so expensive that it’s “frightening”.
Esquire_19490301_0031_003_0031.xml
advertisement
28
28
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0032.xml
advertisement
29
29
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0033.xml
advertisement
30
30
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0034.xml
advertisement
31
31
[no value]
[no value]
Phillips-jones Corp.: Van Heusen Shirts
[no value]
Phillips-Jones Corp.
Van Heusen shirts
[no value]
[no value]
Esquire_19490301_0031_003_0035.xml
advertisement
32
32
[no value]
[no value]
National Distillers Products Corporation
[no value]
National Distillers Products Corporation
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0036.xml
article
33
33,132,133
comment
[no value]
The Tawdry Mantle of Don Juan
Don’t be envious of Casanova and his modern counterparts. Latest scientific research shows them to be victims of their own anxiety, fears and insecurity
[no value]
[no value]
JAMES POLING
NOT long ago, on a Fifth Avenue bus, I overheard a conversation. A middle-aged man was reading a tabloid newspaper that had devoted a page of pictures and several columns of newsprint to a rapturous story of a notorious playboy’s marriage to a glamour girl.
Esquire_19490301_0031_003_0037.xml
article
34
34,35,126,127,128
fiction
[no value]
I Dub You Sir Knight
The peripatetic Mr. Gunther takes you into diplomatic service for a tale of a retired knight errant who erred once more
[no value]
[no value]
JOHN GUNTHER
<p>MR. CARTERIN, who was in his middle fifties now, looked out and down with mild appreciative interest at the earth wheeling sideways, and waited patiently for the plane to land. Nobody aboard, not even the pimply Puerto Rican steward who tried to impress everybody, had paid the slightest attention to him.</p>
Esquire_19490301_0031_003_0038.xml
article
36
36
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0039.xml
article
37
37,133,134
Articles
[no value]
Here Is Whiteface
For the experts—and their upended brethren, too— New York State has almost moved mountains to build one of the country’s biggest publicly owned skiing centers
[no value]
[no value]
HAL BURTON
FIVE miles north of the village of Lake Placid in New York State, down a corridor of frosty hills, is the glittering cone of Whiteface Mountain, a forested peak with a startling resemblance to Fujiyama. Weather conditions on Whiteface were once a matter of complete indifference to everybody.
Esquire_19490301_0031_003_0040.xml
article
38
38,39
Articles
[no value]
Caribbean Magic
Once a year, pent-up savage rhythms that didn’t want to leave the Congo break out on the isle of Trinidad and explode all over Port of Spain in a dizzy, gaudy, gay, noisy revel
[no value]
[no value]
[no value]
DANCERS in Trinidad don’t just do a dance. They fight it, love it, live it—and suceumb to it. They shed reason and restraint and join each other in a multicolored heaven-hell of rhythm, sensuality, license, and display. You can’t define the dance, for it is anything a young man and his copper-skinned partner feel like doing at the moment.
Esquire_19490301_0031_003_0041.xml
article
40
40
Articles
[no value]
The Story Behind the Story
Population experts are polishing new estimates to catch up with the 14,000,000 of us they misplaced. It seems biology didn’t stand still to be counted
[no value]
[no value]
ROBERT D. POTTER
NOBODY would claim that soothsaying is a particularly respectable profession. This country’s economy is about as dependent on the vagaries of the average gypsy fortuneteller as it is on the life cycle of black cats. There are a couple of schools of prophecy, though, that are pretty important to you and me.
Esquire_19490301_0031_003_0042.xml
article
40
40
cartoon
[no value]
"The Advertisements for This Cruise Distinctly Stated 'no Planned Entertainment’!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0043.xml
article
41
41
cartoon
[no value]
“I See You've Forgotten the Glasses Again"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0044.xml
article
42
42,43,92
fiction
[no value]
The Devil and Lady Godiva
If your woman wants a new dress, don’t tell her to go to the devil, unless...
[no value]
[no value]
I. G. MATTINGLY
THE Devil was growing garrulous on the topic of women. His second or third wormwood cassis, his Disciple observed, often had that effect on him. One by one, various minor devils had edged their way out of the cocktail lounge of the Satanic Club on rather obvious pretexts.
Esquire_19490301_0031_003_0045.xml
article
44
44
fiction
[no value]
Dialogue with Action
A record of some brisk and not-at-all casual conversation between a man who made many promises and a woman who got tired of waiting for him to deliver
[no value]
[no value]
WILLIAM FRANCIS
WHILE she straightened her hat in the mirror, I sat and looked at the trim lines of her back. Over her shoulder I could see her face in the mirror—and the blonde upswept hair-do and the brown eyes and the classic nose and the red, red lips, full and soft-looking.
Esquire_19490301_0031_003_0046.xml
article
44
44
cartoon
[no value]
“No Thanks, I’m Just Looking!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0047.xml
article
45
45,46
[no value]
[no value]
Fisherman's Dream
[no value]
[no value]
[no value]
[no value]
THERE are as many dreams as fishermen, yet it would seem this is one to top even old Izaak Walton’s wildest, as he followed a placid stream across the countryside, angling for the elusive dace. And even this fisherman might find it hard to say why he stands for hours with a pole in hand, dangling a thread with a feather on it, or flipping it back and forth in a halting imitation of a darting insect.
Esquire_19490301_0031_003_0048.xml
article
47
47,48
pictorial
[no value]
Checkermate
[no value]
[no value]
[no value]
[no value]
The Charity Bazaar was jammed. There was a crowd around the booth where a magician was sawing a pretty girl in half. An even larger crowd was buying kisses at five dollars each from three of last year's debutantes. But the largest crowd of all was waiting in front of Sally's booth.
Esquire_19490301_0031_003_0049.xml
article
49
49
fiction
[no value]
The Man Who Wouldn't Say Uncle
A bright mechanical engineer with a taste for rough problems should have known that March 15 is no time to flex your cranial muscles and try to beat the rap
[no value]
[no value]
LEN ZINBERG
IT was a simple little thing—a can opener, in fact—that caused all the trouble in Mr. Anderson’s placid life. One night, as he dropped into a near-by bar for his usual post-supper glass of beer, the bartender asked, “Say, Mr. Anderson, ain’t you a mechanical engineer?”
Esquire_19490301_0031_003_0050.xml
article
49
49
cartoon
[no value]
"She Never Forgets a Face, But She's Getting Very Nearsighted"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0051.xml
article
50
50,51,95,96,97,98,99,100,101,102,104,107,108,109
western
[no value]
The Timid Angel
[no value]
[no value]
[no value]
jeff conover
EDGAR TUTWILER was a blond young man from the civilized city of Philadelphia, where the hall of records was a building with records in it, written in precise language and script and properly filed. In 1859 in Los Angeles, California, the records that had not been lost or stolen from its hall of records were mostly written in spidery, illegible Spanish.
Esquire_19490301_0031_003_0052.xml
article
52
52
cartoon
[no value]
“Damn Paw! the Front Steps Is Missin'... Ah Wondered Where He Was Gittin' That Fireplace Kindlin' T
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0053.xml
article
53
53
pictorial
[no value]
Can Can
The dance that put oo in oo-la-la is as much a symbol of Gay Paree as the Eiffel Tower. But note, m’sieur: There’s more to le can can than black stockings, petticoats, pretty legs
[no value]
[no value]
[no value]
QUEEN VICTORIA, you will not be surprised to learn, was no admirer of the can can. But the good lady who owes so much to Helen Hayes was wrong again—the can can seems to be here to stay. It is, of course, only to be expected that when you are settling back to the enjoyment of the latest Western, and the lights in the wicked saloon have been dimmed, and the square-jawed hero momentarily forgotten, just then the pulsing strains to ta-ra-ra-boom-de-ay inevitably sound forth, and out comes a pony ballet of can-can girls.
Esquire_19490301_0031_003_0054.xml
article
54
54,55,123,124
Yours for the Basking
[no value]
Yours for the Basking
There are hot spots in the sun countries—as we told you last month—or, for the man who would recharge body and soul with the goodness of peace and beauty, this catalogue of the rest things under the sun
[no value]
[no value]
RICHARD JOSEPH
IT takes a really rich man to go off on a March vacation these days. Rich not necessarily in dollars—though that helps—but also rich in leisure, rich in independence, and rich in the freedom of spirit that gives a man the power to say to hell with everything when he’s had enough and to point his nose someplace where the sun is shining and life is good.
Esquire_19490301_0031_003_0055.xml
article
56
56,57,129,130,131
pictorial
[no value]
Man on the Ball
Meet the table-tennis champion, Dick Miles, who likes Irish literature and knows how to use plenty of english on a ball
[no value]
[no value]
BRUCE BLIVEN, Jr.
THERE are millions of table-tennis tables in the United States, and each of them comes equipped with its own champion—the guy, or sometimes the girl, who regularly whips all comers. Taken as a group, table-tennis enthusiasts are a happy and agile (if slightly breathless) band.
Esquire_19490301_0031_003_0056.xml
article
58
58,59
wearables
[no value]
Man of Affairs
The biggest men in the U. S. outlined this fashion plan
[no value]
[no value]
[no value]
You, sir, whatever your business is, have a Big Day ahead of you. It may be every day, that Big Day, with you. Or the nature of your business may bring the Big Day around only once in a while — a critical interview, a meeting of the Board, a stop—in at the White House, a class dinner to meet your new college president, a trip to Europe or Eureka, Kansas, to close a big deal.
Esquire_19490301_0031_003_0057.xml
article
60
60
men of affairs
[no value]
After Hours
[no value]
[no value]
[no value]
[no value]
Men who with a word can purchase a fleet of ships or scrap a million dollar plan prefer their evening clothes conservatively perfect—the talk goes better when a jacket, like an idea, fits so perfectly the demands of the moment, that the details are fused in an effect of unity.
Esquire_19490301_0031_003_0058.xml
article
61
61
men of affairs
[no value]
Diplomat
[no value]
[no value]
[no value]
[no value]
By tradition the diplomat is a mental athlete, a tactician, an accomplished gentleman who must pursue his purposes with flawless savoir faire and good taste. He asks as much of his traditional garh, the formal clothes which may excuse his occasional verbal informality: His oxford grey jacket is a three-button single-chested model with peaked lapels worn over striped trousers.
Esquire_19490301_0031_003_0059.xml
article
62
62
men of affairs
[no value]
Financier
[no value]
[no value]
[no value]
[no value]
This gentleman with a seat on the Exchange (where; incidentally, he may not sit down at all)—know well that to he a financial pillar of the nation he must, like the Doric pillars behind him, reflect a certain restrained dignity. His custom preferences: luxurious dark blue cashmere double-chested overcoat with lapels, softly rolled; the executive flair of the homburg, silk foulard imported muffler, mocha gloves, striped blue flannel suit, black calf shoes.
Esquire_19490301_0031_003_0060.xml
article
63
63
men of affairs
[no value]
Coast to Coast
[no value]
[no value]
[no value]
[no value]
His offices touching on the two oceans, with branches midway between, our man has learned to fly thousands of miles as casually as he once travelled across town, and to keep his feet on the ground while reaching decisions with his head in the air.
Esquire_19490301_0031_003_0061.xml
article
64
64,65
men of affairs
[no value]
In Conference
[no value]
[no value]
[no value]
[no value]
Strictly business: No need to emphasize the importance of his appearance to the successful business man—he proves his appreciation of that fact every time a president addresses his organization, a chairman runs a meeting, or a sales manager outlines a_campaign.
Esquire_19490301_0031_003_0062.xml
article
66
66,67,135,136,137
fiction
[no value]
Shoot Little Chicken
Seems Maybird was hankering for to marry up with old Bethel Scott, a big rooster man from the State of Georgia. But Paw and fat old one-eye Bandolph sure fixed up that one good
[no value]
[no value]
WILLIAM FULLER
PAW and me came into the house. We saw Maybird—Maybird’s my sister, and she’s pushing eighteen—setting on the sofa. There was a strange man beside her. We pulled up short. Maybird smiled at the man beside her. Her cheeks flushed red. Her eyes shone soft.
Esquire_19490301_0031_003_0063.xml
article
68
68
cartoon
[no value]
"...and Unto My Wife I Leave What Is Left of the Car, Her Greatest Joy —the Back Seat!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0064.xml
article
69
69
fiction
[no value]
You Don’t Need Brains
Harry Ryder was a heel who left a dirty trail in his saunter through life. But one day his luck ran out, and Harry’s past caught up with him with a big bang
[no value]
[no value]
E. B. MABDEN
THERE were no lights in Connie’s semi-basement apartment. Harry Ryder, standing across the street, smiled to himself. He was in luck again. The cigarette hanging from his lips had burned down. He flipped it away and lit another. Well, Connie wouldn’t have to worry about his chain-smoking any more.
Esquire_19490301_0031_003_0065.xml
article
69
69
cartoon
[no value]
"On Second Thought, We Could Eat Out Tonight..."
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0066.xml
article
70
70,71,110,111,112,113,114,115,116,117,118,119,120,121,122
mystery
[no value]
The Case of Lela Cade
She more than attracted him; she compelled him, and from the first fiery moment of their affair he began to learn what heaven and hell were really like
[no value]
[no value]
GEORGE ZUCKERMAN
NOTHING mattered but zero and double-zero. Miami Beach, the Emerald Club, the cute blonde date, my recent Broadway success, and all the money I had in the bank didn’t matter. I cared about nothing but the two house numbers I was playing—zero and double-zero.
Esquire_19490301_0031_003_0067.xml
article
72
72,92
fiction
[no value]
Lights! Camera! Action!
Denton was bothered by a tight girdle, a rough hang-over and a director he disliked. But he forgot about the camera and gave the best performance of his life
[no value]
[no value]
STEVE APRIL
THE make-up man added more drops to Denton’s eyes, looked his face over carefully, and said, “Looks okay now, Mr. Denton, only a few veins showing. Covered up the pimples on your forehead too.” Denton said thanks and felt lousy. He had a hang-over that made him feel as if his brain was a series of jagged points rubbing against one another.
Esquire_19490301_0031_003_0068.xml
article
72
72
cartoon
[no value]
"...i'm So Nervous to Make Good Tonight—my Folks Are Out Front"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0069.xml
article
72
72,73
pictorial
[no value]
Hold That Tiger!
[no value]
[no value]
[no value]
[no value]
A HIGHLIGHT of B’way’s Inside USA is the sensational slinking and leaping of Valerie Bettis, whose Tiger Lily gives long-hair dancing a crew cut and a lot of new friends. With an insouciant face and a saucy strut, she does more for the modern dance than the guy who discovered feet.
Esquire_19490301_0031_003_0070.xml
article
74
74,91
Articles
[no value]
Where Are the Postwar Novels?
Remember all the wartime talk of The Great Postwar Novels? Here’s a crisp indictment of the jazzed-up substitutes you’ve been offered the past three years
[no value]
[no value]
RICHARD B. GEHMAN
ALL during the war, the literary heralds of the nation—critics, reviewers, columnists, and, most of all, publishers’ promotion men—kept waving their chubby arms and shouting that the postwar period would bring on a flood of new American writers and writing that would make the golden twenties seem tarnished in comparison.
Esquire_19490301_0031_003_0071.xml
article
74
74
cartoon
[no value]
"Now Go Right to Sleep Or the Collector of Internal Revenue Will Get You"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0072.xml
article
75
75
cartoon
[no value]
“While You Were Out, Your Mr. Drake Called—let's Just Call Him Our Mr. Drake From Now On"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0073.xml
article
76
76
Articles
[no value]
Mammon and the Lady
The gentlest thing about the gentler sex is its respectful treatment of legal tender—its own, of course, that is. Yours, on the other hand, will do very nicely for spending
[no value]
[no value]
HERB GRAFFIS
You must have noticed that there are very few women down-and-outers prowling that last port of bums, Skid Row. Why? The answer is easy. Women simply don’t go broke the way men do. There is plenty of talk about the big, loose spending by women, but the talk neglects to mention one important point: the money women spend is men’s!
Esquire_19490301_0031_003_0074.xml
article
76
76
cartoon
[no value]
"I Don't Understand Your Attitude! This Is a Get-acquainted Social!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0075.xml
article
77
77
supplement
[no value]
The Esquire Fisherman's Folio
[no value]
[no value]
[no value]
[no value]
As inward love breeds outward talk, The hound some praise, and some the hawk: Some, better pleased with private sport, Use tennis, some a mistress court: But these delights I neither wish, Nor envy, while I freely fish. —The Compleat Angler
Esquire_19490301_0031_003_0076.xml
article
78
78,79
supplement
[no value]
How to Catch More Fish
Piscatorial Pointers for the Connoisseur of Angling
[no value]
[no value]
[no value]
The Delicate Art of Trouting—In 1653, Izaak Walton wrote: "Doubt not that Angling is an art...he that hopes to be a good Angler must not only bring an...observing wit...he must bring a large measure of hope and patience."
Esquire_19490301_0031_003_0077.xml
article
80
80,81
supplement
[no value]
The Top Fishing Regions of North America
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0078.xml
article
82
82
supplement
[no value]
10 Principal Fresh Water Game Fish
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0079.xml
article
83
83
supplement
[no value]
10 Principal Salt Water Game Fish
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0080.xml
article
84
84
supplement
[no value]
The Art of the Threadline
[no value]
[no value]
[no value]
[no value]
Although spinning was known to fishermen of the 17th century, it was not until recently that the art of the threadline was put to any great use by anglers. Among the many advantages it now affords, the base of its increasing popularity is due to the ease with which the equipment operates.
Esquire_19490301_0031_003_0081.xml
article
84
84
supplement
[no value]
New Angles for Anglers
[no value]
[no value]
[no value]
[no value]
Here’s a pocket stove that, when folded between its own side walls, is only 4x5x2 inches. It operates on vaporized gasoline, burns for one and a half hours. Punch holes in these cans and in twelve minutes you have piping hot food in the inside can.
Esquire_19490301_0031_003_0082.xml
article
85
85
supplement
[no value]
Esquire's 10 Great Fish Recipes
[no value]
[no value]
[no value]
[no value]
Good fish cookery is basically simple. Go into any of the great fish restaurants in the country and you will find that they have two things in common. A simple menu first of all. There will be seafood cocktails, chowders and stews, a few specialties of the house and a long list of fish—and these will be principally broiled.
Esquire_19490301_0031_003_0083.xml
article
86
86,87
supplement
[no value]
The Fresh Water, Surf and Deep Sea Fisherman
[no value]
[no value]
[no value]
[no value]
You’ll need these waders when you head into the stream for trout, the fisherman’s breeches and jacket, heavy socks and wool shirt, moccasins and hat. In the center are ali you could ask for in flies, bait-casting plugs, spinners, spoons and fly boxes.
Esquire_19490301_0031_003_0084.xml
article
88
88
FISH
[no value]
Facts and Fancy
[no value]
[no value]
[no value]
[no value]
Although all of these stories are fish stories, we’re not saying (because we don’t know) just how tall some of them are, but anyway, here we go. There was one fisherman that liked to give every fish a sporting chance. Working in a factory that made doll’s eyelashes out of nylon that was only 2½ thousandths of an inch in diameter, he had a fish line made of it, asked a laboratory technician to thread it onto the smallest of fish hooks (a No. 28), under a microscope.
Esquire_19490301_0031_003_0085.xml
article
89
89
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0086.xml
article
90
90
cartoon
[no value]
“Win Those Refrigerators! Be Prepared and Pick the Right Answers!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0087.xml
article
91
91
cartoon
[no value]
"Why Can’t I Just Practice on the Piano Like Other Kids, Dad?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0088.xml
advertisement
93
93
[no value]
[no value]
Arrow
[no value]
ARROW
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0089.xml
advertisement
94
94
[no value]
[no value]
Jarman Shoe Company: Jarman Bold Soles
[no value]
JARMAN SHOE COMPANY
Jarman Bold Soles
[no value]
[no value]
Esquire_19490301_0031_003_0090.xml
article
95
95
cartoon
[no value]
"Oh, Boy—the Freedom Train at Last!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0091.xml
advertisement
96
96
[no value]
[no value]
Stein & Company: Free-swing
[no value]
Stein & Company
FREE-SWING
[no value]
[no value]
Esquire_19490301_0031_003_0092.xml
article
97
97
cartoon
[no value]
"My God, Sir, I Owe My Life to You!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0093.xml
advertisement
97
97
[no value]
[no value]
Park & Tilford Import Corp.: Harvey's
[no value]
PARK & TILFORD IMPORT CORP.
HARVEY'S
[no value]
[no value]
Esquire_19490301_0031_003_0094.xml
advertisement
98
98
[no value]
[no value]
Rainfair, Inc.: Rainfair Rain Topcoats
[no value]
RAINFAIR, INC.
RAINFAIR RAIN TOPCOATS
[no value]
[no value]
Esquire_19490301_0031_003_0095.xml
advertisement
99
99
[no value]
[no value]
The Fleischmann Distilling Corporation: "Black & White"
[no value]
THE FLEISCHMANN DISTILLING CORPORATION
"BLACK & WHITE"
[no value]
[no value]
Esquire_19490301_0031_003_0096.xml
article
100
100
cartoon
[no value]
"Yes?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0097.xml
advertisement
100
100
[no value]
[no value]
Pioneer: Tongue Buckles
[no value]
PIONEER
TONGUE BUCKLES
[no value]
[no value]
Esquire_19490301_0031_003_0098.xml
advertisement
101
101
[no value]
[no value]
Schenley Import Corporation: Cherry Heering
[no value]
SCHENLEY IMPORT CORPORATION
Cherry Heering
[no value]
[no value]
Esquire_19490301_0031_003_0099.xml
article
102
102
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0100.xml
advertisement
102
102
[no value]
[no value]
Advertisement: Canada Dry Water
[no value]
[no value]
CANADA DRY WATER
[no value]
[no value]
Esquire_19490301_0031_003_0101.xml
advertisement
103
103
[no value]
[no value]
Schenley Import Corp.: Dewar’s “White Label"
[no value]
Schenley Import Corp.
Dewar’s “White Label"
[no value]
[no value]
Esquire_19490301_0031_003_0102.xml
advertisement
104
104
[no value]
[no value]
C. B. Shane Corp.: Season Skipper
[no value]
C. B. Shane Corp.
Season Skipper
[no value]
[no value]
Esquire_19490301_0031_003_0103.xml
advertisement
105
105
[no value]
[no value]
Advertisements
[no value]
Allen Edmonds
MacGregor
Allen Edmonds
Skos
[no value]
[no value]
Esquire_19490301_0031_003_0104.xml
advertisement
106
106
[no value]
[no value]
Esquire Inc.
[no value]
Esquire INC.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0105.xml
advertisement
107
107
[no value]
[no value]
G. F. Heublein & Bro., Inc.: Bell’s Blended Scotch Whisky
[no value]
G. F. Heublein & Bro., Inc.
BELL’S BLENDED SCOTCH WHISKY
[no value]
[no value]
Esquire_19490301_0031_003_0106.xml
advertisement
108
108
[no value]
[no value]
Bostonians
[no value]
Bostonians
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0107.xml
article
109
109
cartoon
[no value]
"Those Damn Ski Trains!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0108.xml
advertisement
109
109
[no value]
[no value]
National Distillers Products Corporation: Old Crow
[no value]
National Distillers Products Corporation
OLD CROW
[no value]
[no value]
Esquire_19490301_0031_003_0109.xml
advertisement
110
110
[no value]
[no value]
Frank & Meyer Neckwear Co.: Regal-aire
[no value]
Frank & Meyer Neckwear Co.
Regal-Aire
[no value]
[no value]
Esquire_19490301_0031_003_0110.xml
advertisement
111
111
[no value]
[no value]
Mansfield
[no value]
Mansfield
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0111.xml
advertisement
112
112
[no value]
[no value]
Renfield Importers Ltd.: Martini & Rossi
[no value]
RENFIELD IMPORTERS LTD.
MARTINI & Rossi
[no value]
[no value]
Esquire_19490301_0031_003_0112.xml
article
113
113
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0113.xml
advertisement
113
113
[no value]
[no value]
Renfield Importers Ltd.: Martini & Rossi
[no value]
RENFIELD IMPORTERS LTD.
MARTINI & ROSSI
[no value]
[no value]
Esquire_19490301_0031_003_0114.xml
advertisement
114
114
[no value]
[no value]
Brand Names Foundation Incorporated
[no value]
Brand Names Foundation INCORPORATED
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0115.xml
advertisement
115
115
[no value]
[no value]
Renfield Importers, Ltd.: Haig & Haig
[no value]
RENFIELD IMPORTERS, LTD.
Haig & Haig
[no value]
[no value]
Esquire_19490301_0031_003_0116.xml
advertisement
116
116
[no value]
[no value]
W. A. Taylor & Co.: Old Smuggler
[no value]
W. A. TAYLOR & CO.
Old Smuggler
[no value]
[no value]
Esquire_19490301_0031_003_0117.xml
article
117
117
cartoon
[no value]
"First the Servicemen—now the Tourists"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0118.xml
advertisement
117
117
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0119.xml
advertisement
118
118
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0120.xml
advertisement
119
119
[no value]
[no value]
Park & Tilford Import Corp.: Vat 69
[no value]
PARK & TILFORD IMPORT CORP.
VAT 69
[no value]
[no value]
Esquire_19490301_0031_003_0121.xml
advertisement
120
120
[no value]
[no value]
Harris Tweed
[no value]
HARRIS TWEED
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0122.xml
article
121
121
cartoon
[no value]
“In Running Through the Records, Nelson, I Find You’re Familiar with Income-tax Procedure, and I Wo
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0123.xml
advertisement
121
121
[no value]
[no value]
Park & Tilford Distillers, Inc.: Park & Tilford
[no value]
PARK & TILFORD DISTILLERS, INC.
PARK & TILFORD
[no value]
[no value]
Esquire_19490301_0031_003_0124.xml
advertisement
122
122
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0125.xml
advertisement
122
122
[no value]
[no value]
The Lamb Knit Goods Co.
[no value]
THE LAMB KNIT GOODS CO.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0126.xml
advertisement
123
123
[no value]
[no value]
Austin Nichols & Co. Inc.
[no value]
Austin Nichols & Co. Inc.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0127.xml
article
124
124,125
Esquire's Where and When Calendar
[no value]
Esquire's Where and When Calendar
The first in a series of monthly roundups of timely vacation travel
[no value]
[no value]
[no value]
(Altitude gives most western ski centers fine snow conditions for spring skiing all through March and into April.) CALIFORNIA—Three main ski areas: northern, central, and southern. In northern part of state, outstanding resorts include Mt. Shasta Area (some all-year-round skiing), Mineral Winter Sports Area, Tahoe National Forest Area.
Esquire_19490301_0031_003_0128.xml
advertisement
124
124
[no value]
[no value]
French National Tourist Office
[no value]
FRENCH NATIONAL TOURIST OFFICE
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0129.xml
advertisement
125
125
[no value]
[no value]
Ampro Corporation: Ampro 16 Mm. Silent Projector
[no value]
AMPRO CORPORATION
AMPRO 16 mm. SILENT PROJECTOR
[no value]
[no value]
Esquire_19490301_0031_003_0130.xml
advertisement
125
125
[no value]
[no value]
Alligator
[no value]
ALLIGATOR
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0131.xml
advertisement
126
126
[no value]
[no value]
Julius Wile Sons & Co., Inc.: D.o.m B and B
[no value]
Julius Wile Sons & Co., Inc.
D.O.M B AND B
[no value]
[no value]
Esquire_19490301_0031_003_0132.xml
advertisement
126
126
[no value]
[no value]
Healthknit Standard Knitting Mills, Inc.
[no value]
Healthknit STANDARD KNITTING MILLS, INC.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0133.xml
advertisement
127
127
[no value]
[no value]
Crest Specialty
[no value]
CREST SPECIALTY
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0134.xml
advertisement
127
127
[no value]
[no value]
Simpson Imports, Inc.
[no value]
Simpson Imports, Inc.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0135.xml
advertisement
128
128
[no value]
[no value]
W. A. Taylor & Company: Drambuie
[no value]
W. A. TAYLOR & COMPANY
DRAMBUIE
[no value]
[no value]
Esquire_19490301_0031_003_0136.xml
advertisement
128
128
[no value]
[no value]
Lotus Shoes, Inc.
[no value]
LOTUS SHOES, INC.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0137.xml
advertisement
129
129
[no value]
[no value]
Advertisement: Phoenix Men's Socks
[no value]
[no value]
PHOENIX MEN'S SOCKS
[no value]
[no value]
Esquire_19490301_0031_003_0138.xml
advertisement
129
129
[no value]
[no value]
Advertisement: Kensington Hats
[no value]
[no value]
KENSINGTON HATS
[no value]
[no value]
Esquire_19490301_0031_003_0139.xml
advertisement
130
130
[no value]
[no value]
Jonas Shoppes
[no value]
JONAS SHOPPES
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0140.xml
advertisement
130
130
[no value]
[no value]
Esquire, Inc.
[no value]
ESQUIRE, INC.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0141.xml
article
131
131
cartoon
[no value]
"Beautiful Shop"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0142.xml
advertisement
131
131
[no value]
[no value]
Advertisement: Ogilvie Method
[no value]
[no value]
Ogilvie Method
[no value]
[no value]
Esquire_19490301_0031_003_0143.xml
advertisement
131
131
[no value]
[no value]
Grunwald-marx
[no value]
GRUNWALD-MARX
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0144.xml
advertisement
132
132
[no value]
[no value]
Kahn Co., Inc.
[no value]
KAHN CO., Inc.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0145.xml
advertisement
132
132
[no value]
[no value]
Hired Hand
[no value]
Hired Hand
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0146.xml
advertisement
133
133
[no value]
[no value]
West Bend Aluminum Co.
[no value]
WEST BEND Aluminum Co.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0147.xml
advertisement
133
133
[no value]
[no value]
W. Shanhouse Sons, Inc.
[no value]
W. SHANHOUSE SONS, INC.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0148.xml
advertisement
133
133
[no value]
[no value]
Arden Book Co.: Bed Manners
[no value]
ARDEN BOOK CO.
BED MANNERS
[no value]
[no value]
Esquire_19490301_0031_003_0149.xml
advertisement
134
134
[no value]
[no value]
R. B. Semler, Inc.: Kremel Hair Tonic
[no value]
R. B. Semler, Inc.
KREMEL Hair Tonic
[no value]
[no value]
Esquire_19490301_0031_003_0150.xml
advertisement
134
134
[no value]
[no value]
Arrco Playing Card Company
[no value]
ARRCO PLAYING CARD COMPANY
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0151.xml
advertisement
134
134
[no value]
[no value]
The Mister Short Co., Inc.
[no value]
The Mister Short Co., Inc.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0152.xml
advertisement
135
135
[no value]
[no value]
Cosmopolitan Mfg. Co.
[no value]
COSMOPOLITAN MFG. CO.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0153.xml
advertisement
135
135
[no value]
[no value]
A. K. Mauro, Inc.
[no value]
A. K. MAURO, INC.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0154.xml
advertisement
136
136
[no value]
[no value]
Esquire, Inc.
[no value]
ESQUIRE, Inc.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0155.xml
advertisement
136
136
[no value]
[no value]
Leathercraft, Inc.
[no value]
Leathercraft, inc.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0156.xml
advertisement
137
137
[no value]
[no value]
Advertisement: Tums
[no value]
[no value]
TUMS
[no value]
[no value]
Esquire_19490301_0031_003_0157.xml
advertisement
137
137
[no value]
[no value]
J. Wiss & Sons Co.
[no value]
J. WISS & SONS CO.
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0158.xml
advertisement
137
137
[no value]
[no value]
Hubbard Pants Company
[no value]
HUBBARD PANTS COMPANY
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0159.xml
advertisement
138
138
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0160.xml
advertisement
138
138
[no value]
[no value]
Weyenberg Shoe Mfg. Co.: the Stag Model 6817
[no value]
WEYENBERG SHOE MFG. CO.
THE STAG Model 6817
[no value]
[no value]
Esquire_19490301_0031_003_0161.xml
advertisement
139
139
[no value]
[no value]
Knox
[no value]
KNOX
[no value]
[no value]
[no value]
Esquire_19490301_0031_003_0162.xml
advertisement
140
140
[no value]
[no value]
Pabst Brewing Company: Pabst Blue Ribbon
[no value]
Pabst Brewing Company
Pabst Blue Ribbon
[no value]
[no value]
Esquire_19490301_0031_003_0163.xml