Issue: 19480701

Thursday, July 1, 1948
July
1
True
30
Wednesday, February 17, 2016
5/10/2018 1:04:19 PM

Articles
cover
1
1
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Esquire
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Esquire_19480701_0030_001_0001.xml
advertisement
2
2
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The Parker Pen Company
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The Parker Pen Company
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Esquire_19480701_0030_001_0002.xml
advertisement
3
3
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The Gruen Watch Company
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The Gruen Watch Company
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Esquire_19480701_0030_001_0003.xml
advertisement
4
4
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A. Stein & Co.
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A. Stein & Co.
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Esquire_19480701_0030_001_0004.xml
article
5
5
Editor's Note
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Coming in August
Full Twenty-Page Glossary
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Both the practiced host and informal man of leisure will be delighted with this complete guide to the gentlemanly arts of drinking: a detailed and comprehensive survey of all the secrets which can add to the pleasure of drinking and serving potables.
Esquire_19480701_0030_001_0005.xml
masthead
5
5
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Masthead
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Esquire_19480701_0030_001_0006.xml
tableOfContents
5
5
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contents for July, 1948
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Esquire_19480701_0030_001_0007.xml
article
6
6
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Editorial: Where was Father Machree?
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FATHER’S reputation as a hero is none too well established by tradition. Adding it all up, the folk songs, the dramas, the jokes, he seems to emerge as a lusty and lovable sort of windbag, only occasionally given over to inspired wisdom or action, but more often out tilting at windmills, leaving his little ones at home clutching their mother’s skirt the while she wearily stirs the gruel.
Esquire_19480701_0030_001_0008.xml
advertisement
7
7
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Lenthéric, Inc.
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Lenthéric, Inc.
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Esquire_19480701_0030_001_0009.xml
advertisement
8
8
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Reliance Manufacturing Co.
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Reliance Manufacturing Co.
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Esquire_19480701_0030_001_0010.xml
advertisement
9
9
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CANADA DRY GINGER ALE, INC.
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CANADA DRY GINGER ALE, INC.
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Esquire_19480701_0030_001_0011.xml
article
10
10,145,146
CORRESPONDENCE
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The Sound and the Fury
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I was most, interested to see a reference to this Club in the February issue of Esquire. Thanks for the boost for British sports cars in the United States, but some of the maximum speeds quoted are on the high side. The "TC"-type M.G. and the "1800" Triumph will barely touch 80 m.p.h., let alone exceed 90, and the Jaguar only just tops 90.
Esquire_19480701_0030_001_0012.xml
advertisement
11
11
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Timely Clothes
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Timely Clothes
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Esquire_19480701_0030_001_0013.xml
advertisement
12
12,13
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SEAGRAM-DISTILLERS CORP.
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SEAGRAM-DISTILLERS CORP.
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Esquire_19480701_0030_001_0014.xml
advertisement
14
14
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TEXTRON INC.
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TEXTRON INC.
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Esquire_19480701_0030_001_0015.xml
advertisement
15
15
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Advertisements
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Esquire_19480701_0030_001_0016.xml
article
15
15,16,17,18,21,22,23
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Talking Shop with Esquire
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Esquire_19480701_0030_001_0017.xml
advertisement
16
16
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Advertisements
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Esquire_19480701_0030_001_0018.xml
advertisement
17
17
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Advertisements
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Esquire_19480701_0030_001_0019.xml
advertisement
18
18
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Advertisements
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Esquire_19480701_0030_001_0020.xml
advertisement
19
19
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Mooresville Mills
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Mooresville Mills
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Esquire_19480701_0030_001_0021.xml
advertisement
20
20
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Coopers INC
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Coopers INC
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Esquire_19480701_0030_001_0022.xml
advertisement
21
21
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Advertisements
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Esquire_19480701_0030_001_0023.xml
advertisement
22
22
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Advertisements
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Esquire_19480701_0030_001_0024.xml
advertisement
23
23
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Advertisements
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Esquire_19480701_0030_001_0025.xml
advertisement
24
24
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Esquire, Inc.
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Esquire, Inc.
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Esquire_19480701_0030_001_0026.xml
advertisement
25
25
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Marlboro Shirt Company, Inc.
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Marlboro Shirt Company, Inc.
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Esquire_19480701_0030_001_0027.xml
advertisement
26
26
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Advertisement
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Esquire_19480701_0030_001_0028.xml
article
27
27
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Going Places with Esquire
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JULY’S THE HEIGHT of the Summer travel and vacation year. Winter and off-season vacations have become more and more popular these last few years, but most people still choose July and August for their annual two or three weeks with pay. This summer is expected to be the greatest travel season since ’39, so it’s more important than ever to make reservations well in advance.
Esquire_19480701_0030_001_0029.xml
advertisement
27
27
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Advertisements
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Esquire_19480701_0030_001_0030.xml
article
28
28,29
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Painting the Town with Esquire
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IT IS utterly impossible to-day for any one individual to have investigated all the really excellent eating places in Manhattan. It used to be that one would visit the same restaurants night in, night out—the Stork, the Colony, Larue, and a handful of others.
Esquire_19480701_0030_001_0031.xml
advertisement
28
28
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Advertisements
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Esquire_19480701_0030_001_0032.xml
advertisement
29
29
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Advertisements
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Esquire_19480701_0030_001_0033.xml
article
30
30
CONTRIBUTORS
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Backstage with Esquire
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ILKA CHASE, whose acting in The Women caused a critic to call her the "Mother of all Vultures," is, at this writing, readying a new play and hopes the new role will permanently dissipate her reputation for cattiness. Her Esquire article on It Was Good Enough for Father (page 33) certainly proves that she has a kindlier side.
Esquire_19480701_0030_001_0034.xml
advertisement
31
31
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Weldon Pajamas
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Weldon Pajamas
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Esquire_19480701_0030_001_0035.xml
advertisement
32
32
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National Distillers Products Corporation: GILBEY'S SPEY-ROYAL
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National Distillers Products Corporation
GILBEY'S SPEY-ROYAL
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Esquire_19480701_0030_001_0036.xml
article
33
33,155,156,157
articles
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It Was Good Enough for Father
When it came to beds, it was double or nothing for our forefathers, which goes to prove that for all his errors Father had an appreciation of the finer things in life
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ILKA CHASE
<p>WE of the twentieth century like to look back patronizingly at past generations; they, poor souls, did the best they could with the means at hand, but we—let’s admit it—are far more advanced. Just consider all the mechanical goodies we have! Everything these days is a great deal bigger and faster than our ancestors ever dreamed of! Well, we do have bigger things, and certainly faster ones.</p>
Esquire_19480701_0030_001_0037.xml
article
33
33
cartoon
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"Who's smoking in the car?"
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Esquire_19480701_0030_001_0038.xml
article
34
34,35,141
articles
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Hell on Hoofs
One of the most ferocious and awe-inspiring sights in the world is the sport of stallion pitting, a spectacle of blood and power and sheer destruction that takes place in a truly Wagnerian setting
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J. ALVIN KUGELMASS
THE two great horses came snorting into the clearing, their massive flanks and broad chests shining in the stilly, white moonlight, and a roar went up from two thousand spectators. Each was held in check by burly attendants with ropes, who also tailored the short, sidewise chop-chopping of the animals with cruel-looking hooks, like those used by elephant trainers.
Esquire_19480701_0030_001_0039.xml
article
36
36
cartoon
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"Now, Mr. Finley, I don’t want to force you into backing the show—think it out clearly for yourself"
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Esquire_19480701_0030_001_0040.xml
article
37
37,136,137,138
sports
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Joe, the Center Fielder
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JIMMY CANNON
<p>THE sports writer gets little respect around a newspaper shop. General reporters consider us to be a species lower than the advertising solicitor. They believe we are on the pay roll of every fight club in town and they envy us because we sleep late.</p>
Esquire_19480701_0030_001_0041.xml
article
37
37
cartoon
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"Well, what do you expect from an only child!"
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Esquire_19480701_0030_001_0042.xml
article
38
38,39
pictorial features
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Meet the Fleet
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IF you have salt in your blood (as sailors like to put it), it’s probably because your grandfather, or his, went to sea in vintage vessels like those in the thumbnail sketches below. Grandpa probably went to sea to make his fortune, and may have subscribed to the belief that "A man who’d go to sea for pleasure would go to hell for pastime."
Esquire_19480701_0030_001_0043.xml
article
40
40,134,135
articles
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Head of Whose House?
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DARRELL HUFF
<p>You must have seen this happen yourself, because boudoir architecture has been with us a long time. There we were, sitting in Mike and Betty Duncan’s living room (they call it), feeling as much at home as so many wrestlers in a Music Hall powder station.</p>
Esquire_19480701_0030_001_0044.xml
article
41
41
pictorial features
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Counterpoint
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Esquire_19480701_0030_001_0045.xml
article
42
42
fiction
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The Girls Have Dates
We promise a nostalgic tear and a poignant memory for every father who reads this and remembers the time he discovered his daughters were growing up
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F. HUGH HERBERT
MR. JENSEN was rarely happier than when dining with his attractive wife and their two pretty daughters. He listened indulgently to the vivacious chatter of Nancy, who had just turned eighteen, and the mordant comments of Penny, who would be seventeen next month, and his heart was filled with a deep gratitude to his wife for having borne and raised two such amusing, decorative children.
Esquire_19480701_0030_001_0046.xml
article
42
42
cartoon
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"I understand a good many big deals are consummated on this golf course"
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Esquire_19480701_0030_001_0047.xml
article
43
43
cartoon
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"He’s sort of continental—kisses your hand, orders in French, and gives you the check..."
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Esquire_19480701_0030_001_0048.xml
article
44
44
sports
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The Clown Prince of Golf
Joe Kirkwood, who has no respect at all for the laws of physics, does things with a golf club which make duffers and watchmakers wonder if life is worth-while
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JOHN D. MURPHY
WHEN the final score is in, the biggest money winner of all time in golf probably won’t be a Hogan or a Demaret, but Joe Kirkwood, Sr., an affable, sixty-year-old "youth" who plays golf "for the fun of it." Joe has won every major tournamentexcept the British and American Opens, in which he has finished well up in the money a number of times.
Esquire_19480701_0030_001_0049.xml
article
44
44
cartoon
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"May I write a poem about you?”
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Esquire_19480701_0030_001_0050.xml
article
45
45,46
credits
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AT THE PIANO
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PIERRE-AUGUSTE RENOIR
RENOIR'S adoration of the female form was always candid and his taste impeccable. Most often he was franker and less evocative than in 'At the Piano' which, obviously, rests on suggestion to a far greater degree than do his nudes, bathers, peasants.
Esquire_19480701_0030_001_0051.xml
article
47
47,48
pictorial features
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She-Scape
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THREE men on the Beach Club terrace were talking with the odd frankness of strangers. "Walk right up to them and ask," said Mason. "That’s my system. Every woman is open for that approach, if it’s done right." "Malarkey," sneered Waters. "Okay, I'll prove it.
Esquire_19480701_0030_001_0052.xml
article
49
49
sports
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The U.S.A.'s First Olympic Squad
Like the then popular Alger heroes, they overcame almost impossible obstacles to pile up the greatest record in the history of the modern Olympic Games
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FRANK G. MENKE
NOT much publicity was given to the 1896 revival of the Olympics by the newspapers of the United States, the project being regarded as strictly European. But the idea captivated a small group of American athletes, who decided to participate in the Games.
Esquire_19480701_0030_001_0053.xml
article
49
49
cartoon
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"I want you particulary to notice the brakes!"
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Esquire_19480701_0030_001_0054.xml
article
50
50,51
pictorial features
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Love Life...with Father
Some useful hints on the handling of the man who stands at the entry to love, life and romance...
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Esquire_19480701_0030_001_0055.xml
article
52
52
poetry
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With Tender Regards
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JOSEPH E. SHANER
Fair wind, fair tide! Four bells and a jingle! Farewell, my love, the land’s falling away, And seas, leaping over, spun sweet with spray, Cleanse me of shore and make my blood tingle. Snare a truer lad! Let bis joys mingle Deeply with yours. I love the morning grey Of sea fret, mare's tails, mackerel sky and gay Sirens and sea breeze.
Esquire_19480701_0030_001_0056.xml
article
53
53,131,132,133
articles
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Execution at Press Time
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R. MICHAEL
<p>THE tech sergeant who ran the officers’ mess in the summer palace at Caserta led me down the dim corridor to the plushy general’s dining room. "There it is," he said, pointing to a table elaborately set for twenty. "All I know is that they told me to lay it on for the press."</p>
Esquire_19480701_0030_001_0057.xml
article
54
54,55,56,101,102,104,106,108,111,112,114,115,116,117,118,121,122,123,124,125,126,127,128
bedside murder mystery
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Hot Blonde, Cold Blonde
A blondo can make trouble, as we all know, but more than one can be murder
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WILLIAM FRANCIS
<p>I’D never seen the Old Man so upset. "I can put up with anything but stupidity, Duke. Kelly must be a moron." "What happened?" I asked. "One of Kelly’s operators disappeared, that’s all. He mentions it casually in the report." The Old Man found the paragraph and read it.</p>
Esquire_19480701_0030_001_0058.xml
article
56
56
cartoon
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"Our favorite song, dear; they were playing it the night you first smiled at me!"
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Esquire_19480701_0030_001_0059.xml
article
57
57
cartoon
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"Snagtooth Junction depot fell down... Clem wants to borry it ’til they git a new one built"
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Esquire_19480701_0030_001_0060.xml
article
58
58,59,145
pictorial features
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Challenge of Mt. Everest
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JAMES HILTON
<p>JUST less than a hundred years ago a clerk rushed into an office of the Indian Trigonometrical Survey to report that he had worked out (on paper) the highest point on the earth’s surface... a peak over 29,000 feet above sea level. He seems to have been right (despite recurrent rumors of higher "mystery ranges" in Tibet) and the peak was accordingly dedicated to the former boss of his department, Sir George Everest, whose name proved happily apt for either a mattress or a mountain.</p>
Esquire_19480701_0030_001_0061.xml
article
60
60,147,148,149
fiction
[no value]
A Study in Murder
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BRUCE HENRY
<p>AFTER dinner, such as it was, Huston propped a secondhand edition of Galsworth’s Principles of Abnormal Psychology against his battered desk lamp and prepared to ignore the blast of the bedroom radio which Angel, as usual, had turned up to full volume.</p>
Esquire_19480701_0030_001_0062.xml
article
60
60
cartoon
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"You see, dear, there are many ways to fight an old habit"
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Esquire_19480701_0030_001_0063.xml
article
61
61
wearables
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THE ESQUIRE FATHER'S DAY FOLIO
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Esquire_19480701_0030_001_0064.xml
article
62
62,63
articles
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Inside Father
Being an account of life behind the "glass curtain" in the State of Fatherhood, by Esquire's ace correspondent—a mother
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[no value]
HELEN LAWRENSON
ACCORDING to my scientist friends, the female of certain branches of the spider family devours her consort as soon as he has fulfilled his obvious function. Our human society frowns on the practice of husband-eating, and so we women spare the fathers of our children; sometimes, even, we find them handy to have around.
Esquire_19480701_0030_001_0065.xml
article
64
64,65,66,67,68
[no value]
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Esquire's characterology gift chart on fathers
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FATHER, who is caught with his pockets out 364 days of the year, finds himself on the receiving end 1/365th of the time. This 364-to-1 ratio is erroneously known as Justice and is usually represented as a woman in a nightgown with a pair of trick scales.
Esquire_19480701_0030_001_0066.xml
article
69
69
fiction
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Beauty and the Book
Pierre Dubois was able do call upon the Frenchman's traditional savoir faire in all matters of the heart plus his own glib style, but something went very wrong
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LEE ROGOW
THERE is a Bavarian Brauhaus in Manhattan where they serve the best knakwurst that ever graced a mound of red cabbage. One evening, as a waiter was conducting me to a table, I heard a "Pssst!" My friend was disguised by a stein of Pilsener, but there was no mistaking the highly varnished look which is the trademark of the elegant French writer, Pierre Dubois.
Esquire_19480701_0030_001_0067.xml
article
69
69
cartoon
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"Don't tell Madame Fontenoy, but I had a whopping success this week end!"
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Esquire_19480701_0030_001_0068.xml
article
70
70
cartoon
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"If he’s using psychology on you, then use psychology on him"
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Esquire_19480701_0030_001_0069.xml
article
71
71,72,139,140,141
sports
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Fights out of the Ring
This has a moral: Somebody in the place can always lick you
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[no value]
A. E. KAHN
<p>I HAVE stomached my fill of arguments about which of all famous fighters was the best, and I have seen enough professional matches to become convinced of one thing; namely, that the best fighters never crawled under a rope and into a ring. That goes for them all, from Bob Fitzsimmons down to Joe Louis.</p>
Esquire_19480701_0030_001_0070.xml
article
71
71
cartoon
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"Goody! Here comes some wind now!"
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Esquire_19480701_0030_001_0071.xml
article
73
73
sports
[no value]
The Strongest Strong Man
Louis Cyr, the French-Canadian giant, resembled a stall-fed elephant, but he could call John L. Sullivan's bluff and till overeating took its toll he was the weight lifter supreme
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CHARLES B. ROTH
EVERY once in a while they pick out another "Mr. America" and torture the world with his charms. He looks out at you from picture magazines, as befits a man with a 48-inch chest and a size 6⅝ hat, to make you ashamed of your wrinkles and pot. Beneath the picture, you read: "This year’s Mr. America is unquestionably the strongest man that ever lived."
Esquire_19480701_0030_001_0072.xml
article
74
74,75,150,151,152,153,154
fiction
[no value]
Fury in the Fifth Level
When the rats begin to leave the mine head, a man’s a fool to set off a dynamite charge
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[no value]
FLOYD E. WERMUTH
<p>JIM REYNOLDS was in the fire bosses’ shanty finishing his inspection report when he heard someone call from the gangway, and saw the bright gleam of a miner’s lamp at the door. Squinting, he could make out the huge frame of Bruno Kovalski. The Pole's fat, mustached face was shadowed by the peak of his helmet.</p>
Esquire_19480701_0030_001_0073.xml
article
76
76
articles
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I'll Take My Salt in Shakers
Before you accept that invitation for a week-end cruise read this carefully and then, if you’re smart, you’ll get out the golf cleats and whip yourself up a fast foursome
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[no value]
PARKE CUMMINGS
ONE of the most effective come-ons is: "How would you like to go for a little sail on my boat this afternoon?" Few landlubbers pick up the lowdown on the ways of sailboat owners until it’s too late. If they warn the would-be host they know nothing about sailing they are duped with the disarming promise: "Don’t worry; I only want you to come along as a passenger."
Esquire_19480701_0030_001_0074.xml
article
76
76
cartoon
[no value]
"We must be nearing camp Clear Lake now"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0075.xml
article
77
77
cartoon
[no value]
"I don’t know, George—I like to keep this a family place"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0076.xml
article
78
78,144
articles
[no value]
Plot Luck, or Situations Wanted
A famous critic, anthologist and writer takes a few well-chosen words, a wheel and a small book and proves that writers really have been getting away with murder
[no value]
[no value]
LOUIS UNTERMEYER
IT seems that everyone I meet either wants to be an author or wants to make a million dollars. Both pursuits are laudable, but not always attainable. At last it looks as though the dual goals may be accomplished, for there is a book which shows how both objectives can be achieved easily and at the same time.
Esquire_19480701_0030_001_0077.xml
article
78
78
cartoon
[no value]
"That guy who said there were clams here is crazy"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0078.xml
article
79
79
cartoon
[no value]
1928 Newlyweds 1935 Manager 1948 President 1930 Office Clerk 1940 Vice-President
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0079.xml
article
80
80
sports
[no value]
Divot Deviltries
A lot of peculiar things can happen on a golf course and we’ve collected a few oddities that will make some of those famous tales recounted by fishermen sound tame
[no value]
[no value]
JOHN LaCERDA
IN Wichita Falls, Texas, not long ago, a golf enthusiast named Moody Weaver swung so hard at a ball that he fell and broke both legs. As he was being carried gently from the fairway, Mr. Weaver turned to a friend and said, "Tell me, how far did the drive go?" Such spirit is not unusual on the fairway.
Esquire_19480701_0030_001_0080.xml
article
80
80
cartoon
[no value]
"Hubert is so shy"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0081.xml
article
81
81
wearables
[no value]
Montego Tan
summer suits get a tan, too—
[no value]
[no value]
[no value]
It’s a perfect foil for a sunburned face— this tan shade that’s been paled down by an overtone of grey. Last winter, among the fashionable group who set the pace down South, it caused as much excitement as the toast-tone Panama-straw Alpin homburg that this fellow is wearing.
Esquire_19480701_0030_001_0082.xml
article
82
82
wearables
[no value]
design for living... on the beach
[no value]
[no value]
[no value]
[no value]
Here's something new—the only ones we've seen so far were on those few men of means who are always first in men's fashions. Last winter, at the select warm-weather resorts, cover-up seemed to be the order of the season. This cotton-mesh shirt fools the eyes it seems to cover up.
Esquire_19480701_0030_001_0083.xml
article
83
83
wearables
[no value]
yo! ho! ho! and a Bold Look beach coat!
[no value]
[no value]
[no value]
[no value]
Printed all over with big patterns, they were worn last winter at every fashionable sunning spot from Montego Bay to Palm Beach. This one, of loosely woven, course-yarn cotton, is boldly printed with a navy blue sailor's-knot pattern on a stark white background.
Esquire_19480701_0030_001_0084.xml
article
84
84
wearables
[no value]
your loafing will follow a pattern!
[no value]
[no value]
[no value]
[no value]
And the pattern will be a bold one, repeated in a regular allover arrangement—not a random flowery effect. That's the new Bold Look in sports shirts. These th —the bold figure, the bold plaid and the bold check—show just what we mean. We saw them in Florida, Nassau and Jamaica last winter, where the trend first made itself felt.
Esquire_19480701_0030_001_0085.xml
article
85
85,142,143
[no value]
[no value]
The Queen of the Seas
With her sister ship and the Mauretania and the still-unfinished Caronia, the Queen Elizabeth promises Great Britain first place in transatlantic passenger traffic
[no value]
[no value]
ALLAN A. MICHIE
ON September 27, 1938, during the Munich crisis and its threat of imminent war, Britain’s Queen Elizabeth crashed a bottle of champagne against the graceful, towering bows of the world’s largest ocean liner. "The launching of a ship is like the inception of a great human enterprise, an act of faith," proclaimed Her Majesty as she sent her namesake down to the sea.
Esquire_19480701_0030_001_0086.xml
article
86
86,87
pictorial features
[no value]
Love on the Beach
Sand, Salt, Water and Sun! But Love Undimmed...
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0087.xml
article
88
88
personality
[no value]
Mister Genius
The stage may have lost a great actor when Elia Kazan decided he would take up the chores of a director, but one thing is certain: as a director he’s right on top
[no value]
[no value]
SIDNEY CARROLL
<p>THE old-time movie director was a prima donna with puttees who sneered through his megaphone at the Broadway stage. The old-time stage director was a high and mighty gent who stayed in his own back yard and made rude remarks about the saps out West who were tinkering with the hoss operas.</p>
Esquire_19480701_0030_001_0088.xml
article
88
88
cartoon
[no value]
"When getting out of this model, you step up!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0089.xml
article
88
88,89
pictorial features
[no value]
Elia Kazan, Esq.
[no value]
[no value]
[no value]
[no value]
THE man on the right is the lad they are all trying to be like on Broadway and Hollywood-and-Vine this season, and the vogue will probably last for many seasons to come. A triple-threat Broadway-Hollywood character who doesn’t even resemble the man on your left at the nearest Neon-and-chrome Beverly Hills drive-in, he’s managed to be an actor and far better than competent director on both coasts.
Esquire_19480701_0030_001_0090.xml
article
90
90,91
pictorial features
[no value]
Riding the High Waves
A new water thrill for the hardy that makes skiing look very easy
[no value]
[no value]
[no value]
You don’t have to be a Johnny Weissmuller to ride the high waves in at forty-five miles an hour, but it doesn’t hurt. The chances are pretty good that you’re going to get a dip in the sea before you hit shore and there’s nothing like knowing you can make it under your own power before you take off.
Esquire_19480701_0030_001_0091.xml
article
92
92,93
pictorial features
[no value]
Chips off the Old Block
Like Father, Like Son—or great-great-grandson—and listing some internationally known names to prove it
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0092.xml
article
94
94
cartoon
[no value]
"Welcome to the Brooklyn Riviera, Mrs. Finnegan!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0093.xml
article
95
95
fiction
[no value]
The Fable of the Rapid Rabbits
In which the rodent Sylvilagus floridanus makes an attempt to escape its classic role with results which are grim, grizzly and superlatively gruesome
[no value]
[no value]
JOHN HENRY
ONCE upon a time, Peter the 724th, King of the Rabbits, called all his Dukes and Earls and Knights (there are no Baron Rabbits) to the Royal Hutch for a conference. "The problem confronting us," said Peter to the assembled Peerage, "is one of prestige.
Esquire_19480701_0030_001_0094.xml
article
96
96
fiction
[no value]
The News Is Very Cold
Surely it was a scoop to make newspaper history when Mittendorf produced a forest in a single summer but Greedee, the Chronicle’s publisher, had a devious plan
[no value]
[no value]
TOMMY O’SHANE
WHEN I heard about Johannes Mittendorf's astounding crop of trees, I rushed right up to tell Mr. Greedee, the publisher of the Chronicle. "Let us keep this a little secret between us," he said. "Tomorrow we’ll go up there, but let’s not write a story about it until we probe a little deeper."
Esquire_19480701_0030_001_0095.xml
article
96
96
cartoon
[no value]
"I've just discovered it costs the tax-payers about nine dollars a day to keep me in school, and I'm not one to accept charity"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0096.xml
advertisement
97
97
[no value]
[no value]
Cluett, Peabody & Co., Inc.: ARROW
[no value]
Cluett, Peabody & Co., Inc.
ARROW
[no value]
[no value]
Esquire_19480701_0030_001_0097.xml
advertisement
98
98
[no value]
[no value]
Swank, Inc.
[no value]
Swank, Inc.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0098.xml
advertisement
99
99
[no value]
[no value]
Advertisements
[no value]
[no value]
Lather Cream
[no value]
Brushless Cream
[no value]
[no value]
Esquire_19480701_0030_001_0099.xml
advertisement
100
100
[no value]
[no value]
FOX HEAD BREWING CO.: Fox Head
[no value]
FOX HEAD BREWING CO.
Fox Head
[no value]
[no value]
Esquire_19480701_0030_001_0100.xml
advertisement
101
101
[no value]
[no value]
KNOthe BROS. CO., INC.: EXPANSO
[no value]
KNOthe BROS. CO., INC.
EXPANSO
[no value]
[no value]
Esquire_19480701_0030_001_0101.xml
advertisement
102
102
[no value]
[no value]
Superba
[no value]
Superba
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0102.xml
advertisement
103
103
[no value]
[no value]
Advertisements
[no value]
Gillette Safety Razor Co.
Gillette Aristocrat
Gillette Safety Razor Co.
Gillette Milord
[no value]
[no value]
Esquire_19480701_0030_001_0103.xml
advertisement
104
104
[no value]
[no value]
British Briar Pipe Importers Association
[no value]
British Briar Pipe Importers Association
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0104.xml
advertisement
105
105
[no value]
[no value]
Wachusett Shirt Co.
[no value]
Wachusett Shirt Co.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0105.xml
advertisement
106
106
[no value]
[no value]
Carillon Importers Ltd.: Harwood's
[no value]
Carillon Importers Ltd.
Harwood's
[no value]
[no value]
Esquire_19480701_0030_001_0106.xml
advertisement
107
107
[no value]
[no value]
THE AMERICAN ROLEX WATCH CORPORATION
[no value]
THE AMERICAN ROLEX WATCH CORPORATION
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0107.xml
advertisement
108
108
[no value]
[no value]
BROWNSTEIN · LOUIS COMPANY: Hendan shirts
[no value]
BROWNSTEIN · LOUIS COMPANY
Hendan shirts
[no value]
[no value]
Esquire_19480701_0030_001_0108.xml
advertisement
109
109
[no value]
[no value]
SPRINGS MILLS
[no value]
SPRINGS MILLS
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0109.xml
advertisement
110
110
[no value]
[no value]
BOTANY MILLS, Inc.
[no value]
BOTANY MILLS, Inc.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0110.xml
advertisement
111
111
[no value]
[no value]
DOBBS HATS
[no value]
DOBBS HATS
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0111.xml
advertisement
112
112
[no value]
[no value]
B.V.D.
[no value]
B.V.D.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0112.xml
article
112
112
cartoon
[no value]
"I'm wild about you, honey!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0113.xml
article
113
113
DISCS
[no value]
The Waxworks
A variety of folk tunes from across the sea: hot stuff and sweet dreams for the esoteric
[no value]
[no value]
HERBERT KUBLY
IN the rough-and-tumble game of hurley, twenty-one-year-old Christy Lynch from County Limerick was all-Ireland goalkeeper. He also liked to sing and, after an audition, the late great John McCormack took him on as a protégé. McCormack said: "He is the one most likely to succeed me... I have not heard better in a quarter of a century."
Esquire_19480701_0030_001_0114.xml
advertisement
113
113
[no value]
[no value]
Mathey-Tissot
[no value]
Mathey-Tissot
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0115.xml
advertisement
114
114
[no value]
[no value]
Rolfs
[no value]
Rolfs
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0116.xml
advertisement
115
115
[no value]
[no value]
Galey & Lord, Inc.
[no value]
Galey & Lord, Inc.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0117.xml
advertisement
116
116
[no value]
[no value]
Advertisements
[no value]
Colebrooke
OLE KING COLEBROOKE
[no value]
[no value]
Esquire_19480701_0030_001_0118.xml
article
117
117
cartoon
[no value]
"Beg pardon—could you tell me who is speaking?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0119.xml
advertisement
117
117
[no value]
[no value]
COMOY'S of London
[no value]
COMOY'S of London
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0120.xml
advertisement
118
118
[no value]
[no value]
THE ALLIGATOR COMPANY
[no value]
THE ALLIGATOR COMPANY
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0121.xml
advertisement
119
119
[no value]
[no value]
Advertisements
[no value]
JANTZEN KNITTING MILLS, INC.
SPEEDER
JANTZEN KNITTING MILLS, INC.
BOXER
[no value]
[no value]
Esquire_19480701_0030_001_0122.xml
advertisement
120
120
[no value]
[no value]
ELDER MANUFACTURING COMPANY: Mark Twain
[no value]
ELDER MANUFACTURING COMPANY
Mark Twain
[no value]
[no value]
Esquire_19480701_0030_001_0123.xml
advertisement
121
121
[no value]
[no value]
Advertisement: HAIG & HAIG
[no value]
[no value]
HAIG & HAIG
[no value]
[no value]
Esquire_19480701_0030_001_0124.xml
advertisement
122
122
[no value]
[no value]
Moyer Manufacturing Company: Seven Seas
[no value]
Moyer Manufacturing Company
Seven Seas
[no value]
[no value]
Esquire_19480701_0030_001_0125.xml
article
123
123
cartoon
[no value]
"It's all right, dear—he knew me when I was Wac"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0126.xml
advertisement
123
123
[no value]
[no value]
PARK & TILFORD DISTILLERS, INC.: Private Stock
[no value]
PARK & TILFORD DISTILLERS, INC.
Private Stock
[no value]
[no value]
Esquire_19480701_0030_001_0127.xml
advertisement
124
124
[no value]
[no value]
John Middleton: Walnut
[no value]
John Middleton
Walnut
[no value]
[no value]
Esquire_19480701_0030_001_0128.xml
advertisement
125
125
[no value]
[no value]
Allen A
[no value]
Allen A
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0129.xml
advertisement
126
126
[no value]
[no value]
Wilson Sporting Goods Co.
[no value]
Wilson Sporting Goods Co.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0130.xml
article
127
127
cartoon
[no value]
"No starches, Mr. Purlbeck, ha ha—no cake, ha ha, no chocolate sundaes, ha ha—no steaks, ha ha ha ha—"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0131.xml
advertisement
127
127
[no value]
[no value]
PIONEER U.S.A
[no value]
PIONEER U.S.A
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0132.xml
advertisement
128
128
[no value]
[no value]
Bates Shoe Co.: RELAKS
[no value]
Bates Shoe Co.
RELAKS
[no value]
[no value]
Esquire_19480701_0030_001_0133.xml
advertisement
129
129
[no value]
[no value]
Phillips-Jones Corp.
[no value]
Phillips-Jones Corp.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0134.xml
advertisement
130
130
[no value]
[no value]
HOLEPROOF HOSIERY COMPANY
[no value]
HOLEPROOF HOSIERY COMPANY
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0135.xml
article
131
131
cartoon
[no value]
"Supposing I want to be a Democrat?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0136.xml
advertisement
131
131
[no value]
[no value]
FLEX-LET EXPANSION PRODUCTS
[no value]
FLEX-LET EXPANSION PRODUCTS
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0137.xml
advertisement
132
132
[no value]
[no value]
Advertisements
[no value]
SLAX FOOTWEAR, INC.
CRUISER
SLAX FOOTWEAR, INC.
SNUG-MOC
[no value]
[no value]
Esquire_19480701_0030_001_0138.xml
advertisement
133
133
[no value]
[no value]
PARK & TILFORD DISTILLERS, INC.: PARK & TILFORD RESERVE
[no value]
PARK & TILFORD DISTILLERS, INC.
PARK & TILFORD RESERVE
[no value]
[no value]
Esquire_19480701_0030_001_0139.xml
advertisement
134
134
[no value]
[no value]
FORSTNER CHAIN CORPORATION
[no value]
FORSTNER CHAIN CORPORATION
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0140.xml
advertisement
135
135
[no value]
[no value]
FRANK & MEYER NECKWEAR CO.: Regal Ties
[no value]
FRANK & MEYER NECKWEAR CO.
Regal Ties
[no value]
[no value]
Esquire_19480701_0030_001_0141.xml
advertisement
136
136
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0142.xml
article
137
137
cartoon
[no value]
"Hear that! I'll bet another war has started"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0143.xml
advertisement
137
137
[no value]
[no value]
Continental Coffee Co., Inc.
[no value]
Continental Coffee Co., Inc.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0144.xml
advertisement
138
138
[no value]
[no value]
Sutton Shirt Corp.
[no value]
Sutton Shirt Corp.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0145.xml
advertisement
139
139
[no value]
[no value]
Swank, Inc.
[no value]
Swank, Inc.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0146.xml
article
140
140
cartoon
[no value]
"Forget Gregory Peck for a minute and have some popcorn"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0147.xml
advertisement
140
140
[no value]
[no value]
Advertisements
[no value]
CHARLES DOPPELT & COMPANY
DOPP-BILT
CHARLES DOPPELT & COMPANY
DOPP-KIT
[no value]
[no value]
Esquire_19480701_0030_001_0148.xml
advertisement
141
141
[no value]
[no value]
National Dist. Prod. Corp.: OLD CROW
[no value]
National Dist. Prod. Corp.
OLD CROW
[no value]
[no value]
Esquire_19480701_0030_001_0149.xml
advertisement
142
142
[no value]
[no value]
Advertisements
[no value]
dunhill
Gold Plate
dunhill
Silver Plate
[no value]
[no value]
Esquire_19480701_0030_001_0150.xml
advertisement
143
143
[no value]
[no value]
Stadium Manufacturing Co., Inc.: PLEETWAY
[no value]
Stadium Manufacturing Co., Inc.
PLEETWAY
[no value]
[no value]
Esquire_19480701_0030_001_0151.xml
advertisement
144
144
[no value]
[no value]
Advertisements
[no value]
TexTan
The EVERGLADE
TexTan
The BANDOLEER
[no value]
[no value]
Esquire_19480701_0030_001_0152.xml
advertisement
145
145
[no value]
[no value]
Freeman Shoe Corporation
[no value]
Freeman Shoe Corporation
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0153.xml
advertisement
146
146
[no value]
[no value]
PAUKER BROS.
[no value]
PAUKER BROS.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0154.xml
advertisement
147
147
[no value]
[no value]
PERSONNA
[no value]
PERSONNA
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0155.xml
advertisement
148
148
[no value]
[no value]
STERN APPAREL CORP.
[no value]
STERN APPAREL CORP.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0156.xml
advertisement
148
148
[no value]
[no value]
Lester Martin & Co., Inc.: CHALMERS POROSKNIT
[no value]
Lester Martin & Co., Inc.
CHALMERS POROSKNIT
[no value]
[no value]
Esquire_19480701_0030_001_0157.xml
advertisement
149
149
[no value]
[no value]
DUTCH MASTERS
[no value]
DUTCH MASTERS
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0158.xml
advertisement
149
149
[no value]
[no value]
KNIPE BROS., INC.
[no value]
KNIPE BROS., INC.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0159.xml
advertisement
150
150
[no value]
[no value]
nelson-Paige
[no value]
nelson-Paige
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0160.xml
advertisement
150
150
[no value]
[no value]
WEBER BRIARS, INC.
[no value]
WEBER BRIARS, INC.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0161.xml
advertisement
151
151
[no value]
[no value]
L. B. EVANS’ SON COMPANY: Brigadier
[no value]
L. B. EVANS’ SON COMPANY
Brigadier
[no value]
[no value]
Esquire_19480701_0030_001_0162.xml
advertisement
151
151
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
Esquire
[no value]
[no value]
Esquire_19480701_0030_001_0163.xml
advertisement
152
152
[no value]
[no value]
NORMA PENCIL CORP.
[no value]
NORMA PENCIL CORP.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0164.xml
advertisement
152
152
[no value]
[no value]
UNIVERSAL LUGGAGE CO.
[no value]
UNIVERSAL LUGGAGE CO.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0165.xml
advertisement
152
152
[no value]
[no value]
FOLKER FABRICS CORPORATION
[no value]
FOLKER FABRICS CORPORATION
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0166.xml
advertisement
153
153
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0167.xml
advertisement
153
153
[no value]
[no value]
PENOBSCOT SHOE CO.
[no value]
PENOBSCOT SHOE CO.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0168.xml
advertisement
153
153
[no value]
[no value]
THE TAYLOR WINE COMPANY
[no value]
THE TAYLOR WINE COMPANY
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0169.xml
advertisement
154
154
[no value]
[no value]
THE CHRISTY CO.
[no value]
THE CHRISTY CO.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0170.xml
advertisement
154
154
[no value]
[no value]
COLLAR-BOBS CO.
[no value]
COLLAR-BOBS CO.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0171.xml
advertisement
154
154
[no value]
[no value]
Advertisements
[no value]
WAKMANN WATCH COMPANY, INC.
ALEXANDRINE
WAKMANN WATCH COMPANY, INC.
EXECUTIVE
[no value]
[no value]
Esquire_19480701_0030_001_0172.xml
advertisement
155
155
[no value]
[no value]
ZIPPO MFG. CO.: ZIPPO Windproof LIGHTER
[no value]
ZIPPO MFG. CO.
ZIPPO Windproof LIGHTER
[no value]
[no value]
Esquire_19480701_0030_001_0173.xml
advertisement
155
155
[no value]
[no value]
SANFORD INK COMPANY
[no value]
SANFORD INK COMPANY
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0174.xml
advertisement
155
155
[no value]
[no value]
Advertisements
[no value]
AETNA SHIRT CORP.
AETNA SWIMWEAR
AETNA SHIRT CORP.
AETNA ZELAN RAIN JACKETS
[no value]
[no value]
Esquire_19480701_0030_001_0175.xml
advertisement
156
156
[no value]
[no value]
SPARKLET DEVICES INC.
[no value]
SPARKLET DEVICES INC.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0176.xml
advertisement
156
156
[no value]
[no value]
REX CUTLERY CORPORATION
[no value]
REX CUTLERY CORPORATION
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0177.xml
advertisement
156
156
[no value]
[no value]
Kirsten Pipe Co.
[no value]
Kirsten Pipe Co.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0178.xml
advertisement
157
157
[no value]
[no value]
DOMAR PRODUCTS INC.
[no value]
DOMAR PRODUCTS INC.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0179.xml
advertisement
157
157
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
Esquire
[no value]
[no value]
Esquire_19480701_0030_001_0180.xml
advertisement
157
157
[no value]
[no value]
allen Edmonds
[no value]
allen Edmonds
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0181.xml
advertisement
157
157
[no value]
[no value]
the ZIPLOC Company
[no value]
the ZIPLOC Company
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0182.xml
advertisement
158
158
[no value]
[no value]
WEYENBERG SHOE MFG. CO.: THE HOBO
[no value]
WEYENBERG SHOE MFG. CO.
THE HOBO
[no value]
[no value]
Esquire_19480701_0030_001_0183.xml
advertisement
158
158
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0184.xml
advertisement
158
158
[no value]
[no value]
MARCUS BREIER SONS, INC.
[no value]
MARCUS BREIER SONS, INC.
[no value]
[no value]
[no value]
Esquire_19480701_0030_001_0185.xml
advertisement
159
159
[no value]
[no value]
Advertisements
[no value]
Oshkosh Trunks & Luggage
MINNETONKA
Oshkosh Trunks & Luggage
CHEROKEE
[no value]
[no value]
Esquire_19480701_0030_001_0186.xml
advertisement
160
160
[no value]
[no value]
Pabst Brewing Company: Blue Ribbon
[no value]
Pabst Brewing Company
Blue Ribbon
[no value]
[no value]
Esquire_19480701_0030_001_0187.xml