Issue: 19480401

Thursday, April 1, 1948
April
4
True
29
Thursday, December 17, 2015
5/10/2018 1:05:38 PM

Articles
cover
1
1
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Esquire
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Esquire_19480401_0029_004_0001.xml
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2
2
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THE PARKER PEN COMPANY: Parker “51,”
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THE PARKER PEN COMPANY
Parker “51,”
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Esquire_19480401_0029_004_0002.xml
advertisement
3
3
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Schenley Distillers Corp.: Sir John Schenley
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Schenley Distillers Corp.
Sir John Schenley
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Esquire_19480401_0029_004_0003.xml
advertisement
4
4
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The Gruen Watch Company: self-winding watch
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The Gruen Watch Company
self-winding watch
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Esquire_19480401_0029_004_0004.xml
masthead
5
5
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Esquire
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Esquire_19480401_0029_004_0005.xml
article
5
5
Editor's Note
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Big Gun
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D.A.S.
Whoever it was that said that you don’t make friends, you merely recognize them, must have been thinking about us and Jimmy Cannon. On page 50 of this issue you will find Mr. Cannon’s first piece for Esquire, and believe me, your cheers will not be the first because the stockroom boys were way ahead of you when the manuscript first reached this address.
Esquire_19480401_0029_004_0006.xml
tableOfContents
5
5
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eont~nts for April, 1948
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Esquire_19480401_0029_004_0007.xml
article
6
6
Editorial
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The Bold Look
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IT has been some time since Apparel Arts, our sister publication, has been mentioned on this page. Time was that the first edition of Esquire had not even been published, and gentlemen in Abercrombie & Fitch, Tripler’s, and stores of that ilk were poring over a quality magazine they found on the counter.
Esquire_19480401_0029_004_0008.xml
advertisement
7
7
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National Distillers Products Corporation: OLD CROW
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National Distillers Products Corporation
OLD CROW
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Esquire_19480401_0029_004_0009.xml
advertisement
8
8
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Advertisements
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Esquire_19480401_0029_004_0010.xml
article
8
8
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Talking Shop with Esquire
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LOTS OF COIN. A big, bronzed medal tops off this leather box for cigarettes. Each medal is the real McCoy — struck to commemorate some historic event. The 20th century craftsman who turns out these boxes has made a real business out of his hobby of collecting old coins and medals . . .
Esquire_19480401_0029_004_0011.xml
advertisement
9
9
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Advertisements
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PLYMOUTH MANUFACTURING COMPANY
Plymouth Coat
PLYMOUTH MANUFACTURING COMPANY
Plymouth Weatherproofs smarter rainwear
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Esquire_19480401_0029_004_0012.xml
article
10
10,192,193,194,195
The Sound and the Fury
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The Sound and the Fury
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The fact that I am partly Hopi Indian, and proud of my 100% American ancestors has made me all the wearier of the specious claims of fellow-polyglots. The fact is, I rarely meet a brother in the bonds of Indian ancestry who doesn’t claim direct descent from that great red Mother, Pocahontas.
Esquire_19480401_0029_004_0013.xml
advertisement
11
11
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WM. P. GOLDMAN AND BROS., INC.
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WM. P. GOLDMAN AND BROS., INC.
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Esquire_19480401_0029_004_0014.xml
advertisement
12
12
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Advertisements
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Botany Mills, Inc.
Robes
Botany Mills, Inc.
Men's Ties
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Esquire_19480401_0029_004_0015.xml
advertisement
13
13
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THE FLORSHEIM SHOE COMPANY: florsheim shoes
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THE FLORSHEIM SHOE COMPANY
florsheim shoes
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Esquire_19480401_0029_004_0016.xml
advertisement
14
14
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RENFIELD IMPORTERS, LTD.: HAIG & HAIG
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RENFIELD IMPORTERS, LTD.
HAIG & HAIG
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Esquire_19480401_0029_004_0017.xml
advertisement
15
15
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Advertisements
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Esquire_19480401_0029_004_0018.xml
article
15
15
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Talking Shop with Esquire
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CLOSET EXPANDER. If your suits are being given the squeeze play by your wife’s dresses, you can rescue them with this ingenious little arrangement — a folding aluminum rack that holds up to twelve garmentsin the amount of space ordinarily occupied by only two.
Esquire_19480401_0029_004_0019.xml
advertisement
16
16
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Advertisements
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Esquire_19480401_0029_004_0020.xml
article
16
16
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Talikng Shop with Esquire
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REEL DEAL. Ingenious answer to the old angling question — automatic or manually operated reels, for fly fishing. This combination reel gives you automatic line takeup with finger operated trigger. When you want to take up by hand, the trigger flicks back out of the way . . . Interchangeable, auxiliary spool makes it easy to change lines, simply by removing a screw and substituting one spool for another.
Esquire_19480401_0029_004_0021.xml
advertisement
17
17
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Advertisements
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STONE-TARLOW CO., INC.
Taymor Shoes
STONE-TARLOW CO., INC.
Walter’s Shoe
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Esquire_19480401_0029_004_0022.xml
article
18
18
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Talking Shop with Esquire
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THE EGG AND YOU. A hand painted Easter egg that not only looks purty — but it smells nice too. There are three small bottles of perfume inside it —S tradivari, Duchess of York and Ave Maria — all of which make this fancy egg a singularly appropriate Easter-time gift for any little girl over twenty.
Esquire_19480401_0029_004_0023.xml
advertisement
18
18
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Advertisements
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Esquire_19480401_0029_004_0024.xml
advertisement
19
19
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B.K. & CO., INC.: KUPPENHEIMER
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B.K. & CO., INC.
KUPPENHEIMER
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Esquire_19480401_0029_004_0025.xml
advertisement
20
20
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Susquehanna Mills, Inc.: USKANA FABRIC
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Susquehanna Mills, Inc.
USKANA FABRIC
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Esquire_19480401_0029_004_0026.xml
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21
21
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Knox the Hatter: KNOX HATS
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Knox the Hatter
KNOX HATS
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Esquire_19480401_0029_004_0027.xml
advertisement
22
22
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DANA PERFUMES, INC.: EMIR Dana
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DANA PERFUMES, INC.
EMIR Dana
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Esquire_19480401_0029_004_0028.xml
advertisement
23
23
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Advertisements
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Esquire_19480401_0029_004_0029.xml
article
23
23
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Talking Shop with Esquire
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FLASH FOR THE CAMERA CLIQUE. A 35 mm camera with synchronized flash arrangement — amateur photographers can now snap their shutters indoors as well as outdoors, with the benefits of fill-in flash and adequate exposure when light conditions are poor.
Esquire_19480401_0029_004_0030.xml
advertisement
24
24
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Advertisements
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Esquire_19480401_0029_004_0031.xml
article
24
24
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Talking Shop with Esquire
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GOLDEN TOUCH. You can now have your after-shave lotion, talc, shampoo, hair dress or cologne in a handsome, golden finish, metal container, personalized with your own initials. Of light weight jeweler’s metal — treated so that it won’t show fingerprints.
Esquire_19480401_0029_004_0032.xml
advertisement
25
25
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MERIT CLOTHING COMPANY, INC.: Gulf Tone
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MERIT CLOTHING COMPANY, INC.
Gulf Tone
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Esquire_19480401_0029_004_0033.xml
advertisement
26
26
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Advertisements
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Esquire_19480401_0029_004_0034.xml
article
26
26
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Painting the Town with Esquire
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(Editor’s note: New York night clubs and supper clubs, especially the smaller, West-side places, have a way of switching entertainment suddenly, so it’s best to check last minute if you’re looking for something in particular. Food, drink and atmosphere remain pretty constant.)
Esquire_19480401_0029_004_0035.xml
advertisement
27
27
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DUNLAP
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DUNLAP
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Esquire_19480401_0029_004_0036.xml
advertisement
28
28
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Advertisements
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NUNN-BUSH SHOE CO
Style 480
NUNN-BUSH SHOE CO
Style 463
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Esquire_19480401_0029_004_0037.xml
advertisement
29
29
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The Studebaker Corp: New 1948 Studebaker
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The Studebaker Corp
New 1948 Studebaker
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Esquire_19480401_0029_004_0038.xml
advertisement
30
30
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NORRIS EXQUISITE CANDIES: The Variety Box
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NORRIS EXQUISITE CANDIES
The Variety Box
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Esquire_19480401_0029_004_0039.xml
advertisement
31
31
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Advertisements
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Esquire_19480401_0029_004_0040.xml
article
31
31
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Painting the Town with Esquire
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AU CHEVAL PIE, Marcel le Normand’s little East 45th Street bistro, is unpredictable as ever as to menu—but his food remains uniformly splendid. Marcel, a prankster, is fond of fantastic garb, special dishes and exotic desserts. Go early.
Esquire_19480401_0029_004_0041.xml
advertisement
32
32
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Advertisement: Esquire
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Esquire
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Esquire_19480401_0029_004_0042.xml
advertisement
33
33
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THE BOOTSHOP OF CHARLES A. EATON, BROCKTON, MASSACHUSETTS: ETONIC First in Fit SHOES
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THE BOOTSHOP OF CHARLES A. EATON, BROCKTON, MASSACHUSETTS
ETONIC First in Fit SHOES
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Esquire_19480401_0029_004_0043.xml
article
34
34
Backstage with Esquire
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Backstage with Esquire
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Twenty-two years after bidding his mother good-by in Berlin, HARRY N. SPERBER, now a U. S. Army captain, paid his first visit to his former home; he dressed up as a native and went among them, speaking their language. “They never got wise to me,” he says.
Esquire_19480401_0029_004_0044.xml
advertisement
35
35
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SEAGRAM-DISTILLERS CORP.: Seagram's Ancient Bottle Gin
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SEAGRAM-DISTILLERS CORP.
Seagram's Ancient Bottle Gin
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Esquire_19480401_0029_004_0045.xml
advertisement
36
36
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WEMBLEY, INC.
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WEMBLEY, INC.
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Esquire_19480401_0029_004_0046.xml
advertisement
37
37
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Revere: He-Shirt
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Revere
He-Shirt
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Esquire_19480401_0029_004_0047.xml
advertisement
38
38
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National Distillers Products Corporation: PM
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National Distillers Products Corporation
PM
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Esquire_19480401_0029_004_0048.xml
article
39
39,139,140,141
articles
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The Fräulein Wins the Peace
Homesick G. I.s are easy prey for German girls whose favors furnish a sugar coating for Nazi propaganda
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HARRY Y. SPERBER
<p>“SYMPHONEEEEEEE, symphony of love ...” Sally, the skinny German torch singer, her bony hands clasped over the bosom of her shiny new American dress, chanted dreamily across the heads of the motley crew swirling around the dance floor of the “Club Americana” in Nuremberg.</p>
Esquire_19480401_0029_004_0049.xml
article
39
39
cartoon
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"I've handled a lot of things in my lifetime—but this is the last time I handle hot lumber"
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Esquire_19480401_0029_004_0050.xml
article
40
40
cartoon
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"Why, you old rascal—you make it hard for me to refuse being Mrs. Meyendecker!"
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Esquire_19480401_0029_004_0051.xml
article
41
41,127,128,129
fiction
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Umfefe Swallowed the Sun
By some miracle of compression, the author has managed to squeeze into this story enough penetrating satire to fill a book. You’ll see what we mean after you have finished laughing over the bitter argument the head of an astronomical expedition has with the reigning jungle chief in Central Africa about the mysteries of the solar system
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JAY WILLIAMS
<p>CHIEF KARUMI found himself in a terrible dilemma. The fact was he faced either heresy of the most blatant sort, or the total destruction of the sun. It all began with the arrival of the Astronomical Expedition. They had come bearing gifts of undoubted value, but Karumi soon found that, like the Greeks in similar circumstances, they were not to be trusted.</p>
Esquire_19480401_0029_004_0052.xml
article
41
41
cartoon
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"Here Veto, here Veto!"
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Esquire_19480401_0029_004_0053.xml
article
42
42,43,165,166
fiction
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Hate Is Closest to Love
Suddenly it had all become clear and he had slapped the girl he loved across the month and walked out
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WILLIAM FRANCIS
<p>THEY’RE letting Rusty out tomorrow. There’s a little two-by-two article stuck on the second page of the second section of this morning’s paper about it. When Rusty went in there were headlines and a full page of pictures. People forget quick.</p>
Esquire_19480401_0029_004_0054.xml
article
43
43
cartoon
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"A fine chaperone you turned out to be!"
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Esquire_19480401_0029_004_0055.xml
article
44
44,45,146
articles
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The Blondes in the Black Silk Pajamas
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ALEXANDER E. FOX
IN New York State, where adultery is the only ground for divorce, the rate in the last four years jumped 72 per cent. But that doesn’t mean that the morals of its citizens have hit the downgrade. Not at all. In fact, it is estimated that at least 90 per cent of the more than 11,000 divorces granted there in 1946 were collusive.
Esquire_19480401_0029_004_0056.xml
article
46
46,152,153,154
sports
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Mr. McCarthy Goes to Boston
Will the flamboyant Ted Williams at long last have a real boss?
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JIMMY CANNON
<p>IT is not unusual for the sports journalist to describe a baseball game as though it were an event of great political significance which could alter the course of the life of every person in the city where it is played. The loss of a single contest by the home team is regarded by some sports writers as a municipal calamity comparable to the drying up of the water supply.</p>
Esquire_19480401_0029_004_0057.xml
article
46
46
cartoon
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"—and now would you say a few words to our radio audience?"
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Esquire_19480401_0029_004_0058.xml
article
47
47
cartoon
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"Why, Mother!"
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Esquire_19480401_0029_004_0059.xml
article
48
48,176,177
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The Divers of Acapulco
With everything to live for, why does a man gamble with death
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PATRICK NICHOLSON
IT was at the Papagayo Hotel that I encountered Ted Bonner, in the days when only deep-sea fishermen and wanderers over the earth knew about Acapulco as a vacation center. My firm had sent me down about a contract with a commercial fishing firm, and I was lolling on Los Iiornos Beach taking the sun.
Esquire_19480401_0029_004_0060.xml
article
48
48
cartoon
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"And if you’d care to do a little farming, this land has lain idle for several years”
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Esquire_19480401_0029_004_0061.xml
article
49
49
cartoon
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"Really, Miss Pringle—statistics show a big percentage of women die old maids!"
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Esquire_19480401_0029_004_0062.xml
article
50
50,155,156,157
articles
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Hang on to Those Vices!
There’s a lot of good medicine in doing what comes naturally
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J. B. RICE
<p>WHEN my father, a blond six-foot-four-inch giant, built like an oak tree, was nearing sixty, he consulted our family doctor for some minor complaint. Before he had a chance to tell just where it hurt, the doctor said, “Tom, I’ve been expecting you.</p>
Esquire_19480401_0029_004_0063.xml
article
50
50
cartoon
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"We think he's leading a double life!"
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Esquire_19480401_0029_004_0064.xml
article
51
51,52
credits
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SUNDAY ON GRANDE JATE ISLAND
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Esquire_19480401_0029_004_0065.xml
article
53
53,54
pictorial features
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Encore
[no value]
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[no value]
Ben-Hur Baz
[no value]
Esquire_19480401_0029_004_0066.xml
article
55
55
personality
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A Mugg Named Abel Green
Variety’s quick-witted, crisp-phrased editor is both seer and idolator of entertainment, calling the turns in every show from strip to pix, horse opera and legit
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SIDNEY CARROLL
IN the second story of a building just two steps off Broadway, a man sits behind a plate-glass window. He sits at a desk, visible to every naked eye on 46th Street. In that same window the models of a certain Madame Frances, couturière, used to slink. Today the window is given over to the man at the desk.
Esquire_19480401_0029_004_0067.xml
article
56
56
cartoon
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"Please excuse Tyrone if he doesn't come out—he's hot right now"
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Esquire_19480401_0029_004_0068.xml
article
57
57,143,144,145
articles
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America's No. 1 Composer
What Babe Ruth did for baseball, a lanky, balding Brooklynborn composer—Aaron Copland—is doing for serious American music. Critics hailed his third symphony as the first major American work in the great classic tradition. His influence on composers is so great Oscar Levant cracked: “In music, B. C. stands for the dark ages ‘Before Copland.'"
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HERBERT KUBLY
<p>THE tenant of a poorly heated, barren loft on the top floor of a nondescript building in midtown Manhattan is listed as Aaron Copland, also known as America’s Number One composer. But, like Copland music, the loft is arid and sunny, and he has maintained this rugless hideaway for ten years because it is the only place in New York where he can pound the piano through the twenty-four hours without forfeiting his lease.</p>
Esquire_19480401_0029_004_0069.xml
article
57
57
cartoon
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"Hey! What's the deal?"
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Esquire_19480401_0029_004_0070.xml
article
58
58,59,169,170
fiction
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We Can Make a Million
Being the brains behind the hottest guy in show business was a trap which permitted no escape
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ROBERT SWITZER
<p>THE monologue was entitled Life at a Peace Conference, and the young man who called himself Terry Ryan was delivering it magnificently. He knew the precise moment to cut the flow of his eight dialects, and when he paused, the night-club-crowd, eager to show that it knew how great he was, exploded into howling laughter and applause.</p>
Esquire_19480401_0029_004_0071.xml
article
59
59
cartoon
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"Sometimes I wish they'd hit a slump around here!"
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Esquire_19480401_0029_004_0072.xml
article
60
60,61
poetry
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Metropolis: U. S. A
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Put the city up; tear the city down; put it up again; let us find a city. Let us remember the little violet-eyed man who gave all, praying, “Dig and dream, dream and hammer, till your city comes.” Every day the people sleep and the city dies; every day the people shake loose, awake and build the city again.
Esquire_19480401_0029_004_0073.xml
article
62
62,142,143
sports
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The Greatest Bullfight Ever
The test of every bullfighter’s skill is the margin by which he evades death on the bull’s horns. In this fight the margin was narrowed to the vanishing point
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BARNABY CONRAD
<p>I HAD a pretty nice big house in Málaga and I was a friend of Carlos Arruza, the matador, so that’s why the Town Council came to me. “Mira, Señor Vice Consul,” they said. “We are going to present a gorgeous diamond medal to the torero who gives the best performance at the bullfights during our annual fair.</p>
Esquire_19480401_0029_004_0074.xml
article
62
62
cartoon
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"Get your gun, Pedro—we're going to vote!"
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Esquire_19480401_0029_004_0075.xml
article
63
63
pictorial features
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Mexican Yankee Stadium
Entertainment in a bull ring starts with a colorful parade, may end with a bonfire
[no value]
[no value]
[no value]
THE Plaza de Toros—bull ring—shown here is in Mexico, but whether it’s Mexico, Spain, or South America, the ceremony is much the same. It begins with the colorful “little stroll” into the ring, with the bullfighters marching out of the Puerta de Cuadrillas, led by the man on horseback, called the Alguacil, whose traditional robes go back to the time of Felipe the Fourth.
Esquire_19480401_0029_004_0076.xml
article
64
64,175
sports
[no value]
Miles and Miles of Basketball
The world's greatest basketball outfit is a Chicago colored team whose razzle-dazzle tactics have rolled up a stack of records that are hard to believe. As an example, they beat one rival 112-20, one of their stars scored 75 points in a single game, they play around 150 games a season, have won nearly 3000 games in twenty years and lost but 225
[no value]
[no value]
ROBERT W. MINTON
THE home team is trailing by sixteen points in the last period and the crowd is becoming restless. A few rooters yawn and start to leave. A hopeless rout, they agree. And then it begins—the floor show, that is! The visitors who call themselves the Harlem Globetrotters start whipping the ball around so fast and so cleverly that the home team can’t even see it.
Esquire_19480401_0029_004_0077.xml
article
64
64
cartoon
[no value]
“Okay, McGuire—one more false start—”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0078.xml
article
65
65
cartoon
[no value]
"Agnes! We're in style again!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0079.xml
article
66
66
cartoon
[no value]
"Thet city feller's been a hagglin' with Gran'pap all mornin'—wants 'im t' join th' book o' the month club—whatever th' hell thet is"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0080.xml
article
67
67,151
fiction
[no value]
The Chocolate Brown Gloves
A murderer’s mind is the scene of conflict in his story in which shadow and substance struggle for control of a brain in the grip of a firm obsession
[no value]
[no value]
WILLIAM VALRICK
AS usual I fumbled a moment unlocking and getting the door open. Quickly then I stepped in out of the cold damp air with a definite sigh of relief. The night, if anything, was rawer than usual. Without bothering to flip the light switch I slipped out of my trench coat and dropped it on the floor against the wall, being careful to put it where I could find it in the dark and on the run. You never know.
Esquire_19480401_0029_004_0081.xml
article
67
67
cartoon
[no value]
"Okay, but remember I asked you not to"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0082.xml
article
68
68
cartoon
[no value]
cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0083.xml
article
69
69,163,164
fiction
[no value]
The Unforgettable Casey
Casey always claimed to admire the devil, and those who knew him were sure the feeling was mutual—but in his own way Casey left his mark on the community
[no value]
[no value]
BARNEY R. MILLER
AS I recall him, Casey was a stinker. But a stinker of such majestic proportion that to know him was to remember forever. And, paradoxically, Casey was a powerful influence for good. Naughty little boys were warned that Casey might get them.
Esquire_19480401_0029_004_0084.xml
article
69
69
cartoon
[no value]
cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0085.xml
article
70
70
pictorial features
[no value]
Memo to a Travel Agency
[no value]
[no value]
[no value]
JAMES MENZIES BLACK, JR
I go for your folder, the pictures you paint Of Mexico City, so modern yet quaint, Of Rio, Bermuda, and Cuba’s Havana, Of Sea Island, Georgia, and even Savannah Are thrilling. I’m willing to pack up my grip And leave it to you for arranging my trip. If you purchase my tickets on steamer or train You’ll spare me the fret and relieve me of strain. You simplify travel.
Esquire_19480401_0029_004_0086.xml
article
71
71,184,185,186,187
articles
[no value]
“Take Another Bow, Baby!"
When it comes to getting a pretty daughter started on a stage career, there’s precious little that mother won’t resort to. It isn’t only stage-door wolves who find Mom running interference, but other actors and managers as well, one of whom once offered quite a large prize for a powder calculated to get mother the hell out of the way
[no value]
[no value]
JOE LAURIE
THERE are two things a woman claims as being different from anyone else’s—her operation and her baby. If, when the babe grows older, she gravitates to show biz, a Stage Mother’s main duty is to keep her eheeild from beaux and errors. Then pity the manager, agent, Variety mugg or anybody who crosses her path on a night like this.
Esquire_19480401_0029_004_0087.xml
article
72
72
cartoon
[no value]
cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0088.xml
article
73
73
pictorial features
[no value]
The Secret Life of Danny Kaye
The lad with the laughing eyes is far from scat-er brained
[no value]
[no value]
[no value]
THE ebullient Mr. Kaye, his press releases will have you know, is six feet tall, weighs a hundred and forty-seven pounds, and he is glowingly pictured as having chest and arm muscles like oak, and legs like steel cables. Passing by this happy blend of woodwork and blast furnace with an understanding nod, it must be confessed that he’s got to have something to get through routines which are the most strenuous in his line.
Esquire_19480401_0029_004_0089.xml
article
74
74
articles
[no value]
Kentucky's Cookin' Whiskey
Drinking whiskey is fine, but if you can believe the best Kentucky chefs, you’ve never really tasted it until you’ve had it in sauces, pies and ice cream
[no value]
[no value]
DON WHITEHEAD
THE mountain folk of Kentucky have been getting a hearty chuckle for years whenever anyone publicly drooled over the delights of the brandy-and-wine-flavored sauces and foods of France while deploring the uncouth culinary habits of American skilleteers.
Esquire_19480401_0029_004_0090.xml
article
74
74
cartoon
[no value]
"Well, well—the Cleveland Zoo—I broke Alcatraz myself"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0091.xml
article
75
75
pictorial features
[no value]
The Lost Art of Shaving Mugs
[no value]
[no value]
[no value]
[no value]
The caboose painted on this shaving mug indicates that the owner was a railroad conductor. The decorated shaving mug was a feature of masculine existence in the Eighties and the Nineties and the art with which they were embellished was picturesque and extraordinarily skillful.
Esquire_19480401_0029_004_0092.xml
article
76
76,167,168
fiction
[no value]
The Man Who Beat the Races
If there’s any truth in the old saying that there is a little larceny in everybody—present company, of course, excepted— this article should be read by a hundred million people, not counting those in foreign countries. Here is easy money; here are various slick ways Weeping Willie designed for beating the races and acquiring a lousy fortune
[no value]
[no value]
MICHAEL MacDOUGALL
WEEPING WILLIE was superstitious. His belief in omens was especially evident when he played cards. He wouldn’t permit an opponent to cut the deck on his deal, claiming that, “Anyone who’d cut the cards would cut my throat.” The money he cozened from his poker-loving cronies Willie promptly donated to the bookies, who wouldn’t let Willie shuffle the horses.
Esquire_19480401_0029_004_0093.xml
article
76
76
cartoon
[no value]
"I took him to a dark corner seat and then the battery went dead!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0094.xml
article
77
77
cartoon
[no value]
"Once upon a time there was a nasty old landlord who hated little children..."
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0095.xml
article
78
78,79,80,81,82
the Bold Look
Fashions
the Bold Look
The American male is a member of the greatest country in the world —and he’s beginning to look the part!
[no value]
[no value]
[no value]
NOTICE anything new about American men? Well-groomed American men, that is—the kind you always notice? They have a new look. We call it the Bold Look. You see it wherever you see Americans today. Walking down Pennsylvania Avenue in Washington.
Esquire_19480401_0029_004_0096.xml
article
83
83,158
fiction
[no value]
Murder Needs a Murderer
Now and again he worried about the twenty-three guys he had killed on Guadalcanal, but this killing was different and he had every reason to agree to do it
[no value]
[no value]
JOSEPH E. KELLEAM
I DIDN’T know him. Sam Frisbie had pointed him out across the street the day before. He was a man you could recognize easily. He was fat, wore horn-rimmed glasses, and had thin sandy hair combed across a pink bald spot in little lines that didn’t fool anybody.
Esquire_19480401_0029_004_0097.xml
article
83
83
cartoon
[no value]
“Remember when we got married you said we’d eat out once a week? Well, this is the week!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0098.xml
article
84
84
cartoon
[no value]
"To begin with, Doctor, I'm a Democrat"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0099.xml
article
85
85,188,189,190,191
fiction
[no value]
No Rest for the Medium
Roscoe planned to give the peasants the usual small talk from the nether world, but he hit the spiritual jack pot when he aroused Hawkins the garrulous ghost
[no value]
[no value]
EUSTACE COCKRELL
I AM into L.A. from Vegas after a run of unluck, and I got markers here and markers there with guys touchy about letting their markers get yellow with age. In a word I am at the point where not only has the landlady nailed down my trunk, but if I go back to my room she will doubtless nail me dowrn also.
Esquire_19480401_0029_004_0100.xml
article
85
85
cartoon
[no value]
"I call him National Geographic"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0101.xml
article
86
86,87
fiction
[no value]
Fair Exchange
The girl was only a child, but to the Done she was a German and guilty of his sister’s murder
[no value]
[no value]
HAMILTON BENZ
THE huge, blond Dane stuffed the last of the cigarette cartons into the duffel bag. Thirty cartons of American cigarettes would be worth a fortune in Berlin—if he could get there. To get to Berlin, you had to cross into the Russian zone, and that was not a simple matter.
Esquire_19480401_0029_004_0102.xml
article
87
87
cartoon
[no value]
"We must be on the Alcan Highway all right”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0103.xml
article
88
88
cartoon
[no value]
cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0104.xml
article
89
89
pictorial features
[no value]
CHINA DOLL
[no value]
[no value]
[no value]
[no value]
Columbia Pictures is offering for inspection its latest discovery, a Chinese actress, using the concocted name Maylia, in a film using the concocted name To the Ends of the Earth. Maylia—the name has no significance; the studio just figured it sounds musical in an Oriental way— was born Gloria Chin, daughter of a Joe Chin, a Detroit businessman, and had never heen mixed up with the theatre before Columbia got hold of her, although an uncle, Chin Shue Wah, is a hot-shot on the stage in China.
Esquire_19480401_0029_004_0105.xml
article
90
90
articles
[no value]
Glenn Grohe: Atomic-Age Artist
Do you want to be a modern artist? Have you a real interest in such things as automobiles, movies, free lunches for kids, textiles and streamlined plumbing?
[no value]
[no value]
ROBERT U. GODSOE
GLENN GROHE is a highly successful young illustrative artist whose extraordinary energies and talents have found diverse expression. Aside from his painting he is a designer of textiles, a motion-picture maker, and an avid experimenter in other art forms.
Esquire_19480401_0029_004_0106.xml
article
90
90
cartoon
[no value]
cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0107.xml
article
91
91
pictorial features
[no value]
Art Portfolio
[no value]
[no value]
[no value]
GLENN GROHE
[no value]
Esquire_19480401_0029_004_0108.xml
article
92
92
articles
[no value]
The Cold War on Husbands
Here’s one man’s adviee to husbands in the matter of domestic tranquillity: Don’t pay any attention to the experts for they are out to sell the bridegroom short
[no value]
[no value]
HERB GRAFFIS
IF you want to observe the cold-type war against American husbands, read the women’s magazines. The verbal barrage is mainly a rewrite of books on how to train household pets, and teaches the young wife how to bring her spouse docilely to heel, and to housebreak the mutt without having to put newspapers on the kitchen floor.
Esquire_19480401_0029_004_0109.xml
article
92
92
cartoon
[no value]
"Get up before I yank out your electric-blanket plug!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0110.xml
article
93
93
cartoon
[no value]
"Sorry, sir, the invitation specified white tie"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0111.xml
article
94
94,99,100,101,102,107,108,109,110,115,116,117,118,119,120
book condensation
[no value]
If You Have Tears
Beginning the fast, adroit novel of the making of a killer who had no business being a killer
[no value]
[no value]
JOHN EVANS
<p>WHEN I got off the 5:33 that afternoon, I ran into Clint and Angela Dirnhorn on the platform. Clint had an overnight bag in one of his meaty hands and a tender hold on his wife’s arm with the other. He nodded to me. “Hi, Larry. If you’ll stick around I’ll drive you home.”</p>
Esquire_19480401_0029_004_0112.xml
advertisement
95
95
[no value]
[no value]
Cluett, Peabody & Co., Inc.: ARROW
[no value]
Cluett, Peabody & Co., Inc.
ARROW
[no value]
[no value]
Esquire_19480401_0029_004_0113.xml
advertisement
96
96
[no value]
[no value]
Advertisements
[no value]
Craddock-Terry Shoe Corporation
The RUSKIN
Craddock-Terry Shoe Corporation
The MERCER
[no value]
[no value]
Esquire_19480401_0029_004_0114.xml
advertisement
97
97
[no value]
[no value]
Mooresvillie Mills: shirts of Mooresville Fabric
[no value]
Mooresvillie Mills
shirts of Mooresville Fabric
[no value]
[no value]
Esquire_19480401_0029_004_0115.xml
advertisement
98
98
[no value]
[no value]
CALVERT DISTILLERS CORP.: LORD CALVERT
[no value]
CALVERT DISTILLERS CORP.
LORD CALVERT
[no value]
[no value]
Esquire_19480401_0029_004_0116.xml
advertisement
99
99
[no value]
[no value]
Matrix Shoes: Men's Fine Shoes
[no value]
Matrix Shoes
Men's Fine Shoes
[no value]
[no value]
Esquire_19480401_0029_004_0117.xml
advertisement
100
100
[no value]
[no value]
HARTMANN COMPANY
[no value]
HARTMANN COMPANY
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0118.xml
advertisement
101
101
[no value]
[no value]
A. Stein & Company: Paris Free-Swing
[no value]
A. Stein & Company
Paris Free-Swing
[no value]
[no value]
Esquire_19480401_0029_004_0119.xml
advertisement
102
102
[no value]
[no value]
Smartair Sportswear: RAINFAIR
[no value]
Smartair Sportswear
RAINFAIR
[no value]
[no value]
Esquire_19480401_0029_004_0120.xml
advertisement
103
103
[no value]
[no value]
Winthrop Shoe Company: In-'n-Outer Leisure Shoes
[no value]
Winthrop Shoe Company
In-'n-Outer Leisure Shoes
[no value]
[no value]
Esquire_19480401_0029_004_0121.xml
advertisement
104
104
[no value]
[no value]
G. D. Co.: OLD THOMPSON BRAND
[no value]
G. D. Co.
OLD THOMPSON BRAND
[no value]
[no value]
Esquire_19480401_0029_004_0122.xml
advertisement
105
105
[no value]
[no value]
Advertisement: Cohama sunmaker ties
[no value]
[no value]
Cohama sunmaker ties
[no value]
[no value]
Esquire_19480401_0029_004_0123.xml
advertisement
106
106
[no value]
[no value]
THE B.V.D. CORPORATION: B.V.D. BRAND
[no value]
THE B.V.D. CORPORATION
B.V.D. BRAND
[no value]
[no value]
Esquire_19480401_0029_004_0124.xml
advertisement
107
107
[no value]
[no value]
Geo. E. Keith Company
[no value]
Geo. E. Keith Company
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0125.xml
article
108
108
cartoon
[no value]
"Sam—it's Beethoven's Seventh, want me to turn it up?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0126.xml
advertisement
108
108
[no value]
[no value]
The Alligator Company
[no value]
The Alligator Company
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0127.xml
advertisement
109
109
[no value]
[no value]
JULIUS WILE SONS & CO., INC.: PETER DAWSON
[no value]
JULIUS WILE SONS & CO., INC.
PETER DAWSON
[no value]
[no value]
Esquire_19480401_0029_004_0128.xml
advertisement
110
110
[no value]
[no value]
Advertisements
[no value]
Tex Tan
brass buckle
Tex Tan
bronze buckle
[no value]
[no value]
Esquire_19480401_0029_004_0129.xml
advertisement
111
111
[no value]
[no value]
BOTANY MILLS INC.: "Botany" Brand 500 Suits
[no value]
BOTANY MILLS INC.
"Botany" Brand 500 Suits
[no value]
[no value]
Esquire_19480401_0029_004_0130.xml
article
112
112
wearables
[no value]
Stone brown for Spring
[no value]
[no value]
[no value]
[no value]
The new color that you'll be noticing around on men who know a good thing when they see one is Stone Brown. This is a brown that's been cooled down with grey and it mixes best with a willow hat, a neutral shirt, yellow-and-red foulard tie, and brown town shoes.
Esquire_19480401_0029_004_0131.xml
advertisement
113
113
[no value]
[no value]
A. E. NETTLETON COMPANY: Nettleton Shoes
[no value]
A. E. NETTLETON COMPANY
Nettleton Shoes
[no value]
[no value]
Esquire_19480401_0029_004_0132.xml
advertisement
114
114
[no value]
[no value]
Eagle Clothes, Inc.
[no value]
Eagle Clothes, Inc.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0133.xml
advertisement
115
115
[no value]
[no value]
Advertisements
[no value]
INTERNATIONAL SHOE COMPANY
SLIPONS
INTERNATIONAL SHOE COMPANY
SIOUX
[no value]
[no value]
Esquire_19480401_0029_004_0134.xml
advertisement
116
116
[no value]
[no value]
Galey & Lord, Inc.
[no value]
Galey & Lord, Inc.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0135.xml
advertisement
117
117
[no value]
[no value]
Lenthéric, Inc.
[no value]
Lenthéric, Inc.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0136.xml
advertisement
118
118
[no value]
[no value]
Coofoera Inc.
[no value]
Coofoera Inc.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0137.xml
advertisement
119
119
[no value]
[no value]
PIONEER: SADDLE LEATHER
[no value]
PIONEER
SADDLE LEATHER
[no value]
[no value]
Esquire_19480401_0029_004_0138.xml
advertisement
120
120
[no value]
[no value]
NEW ERA SHIRT CO.: New Era
[no value]
NEW ERA SHIRT CO.
New Era
[no value]
[no value]
Esquire_19480401_0029_004_0139.xml
article
121
121
[no value]
[no value]
The Waxworks
Hear the compleat Bach, Cuban voodoo, Sioux war songs and mountain hoedowns
[no value]
[no value]
HERBERT KUBLY
THE world’s greatest choral work is Bach’s monumental Mass in B Minor. For his 24-movement liturgical mass, Bach was content with a chorus of seventeen singers and an orchestra small enough to fit into the choir loft of a church. Today it is customary to smother it with great choirs of a hundred voices and batteries of trumpets.
Esquire_19480401_0029_004_0140.xml
advertisement
121
121
[no value]
[no value]
Advertisement: CANADA DRY WATER
[no value]
[no value]
CANADA DRY WATER
[no value]
[no value]
Esquire_19480401_0029_004_0141.xml
article
122
122
articles
[no value]
Circular Checkers
New rules and fast curves make the old game diverting to intellectuals
[no value]
[no value]
SAM KAPLAN
CHECKERS is a poor man’s game and an old man’s game. Traditionally, it goes with whiskers, corncob pipes, cracker barrels and homely philosophy. The more suave gentry have never taken to it. If they feel like gambling, they set up a table of gin rummy.
Esquire_19480401_0029_004_0142.xml
advertisement
122
122
[no value]
[no value]
PARK & TILFORD DISTILLERS, INC.
[no value]
PARK & TILFORD DISTILLERS, INC.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0143.xml
advertisement
123
123
[no value]
[no value]
Advertisements
[no value]
TEXTRON, INC.
WOVEN & TRICOT LINGERIE BLOUSES
TEXTRON, INC.
HOSTESS COATS
[no value]
[no value]
Esquire_19480401_0029_004_0144.xml
advertisement
124
124
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0145.xml
advertisement
125
125
[no value]
[no value]
JARMAN SHOE COMPANY: Jarman shoes
[no value]
JARMAN SHOE COMPANY
Jarman shoes
[no value]
[no value]
Esquire_19480401_0029_004_0146.xml
advertisement
126
126
[no value]
[no value]
HAMMONTON PARK CLOTHES
[no value]
HAMMONTON PARK CLOTHES
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0147.xml
advertisement
127
127
[no value]
[no value]
Austin Nichols & Co. Inc.: GRANTS
[no value]
Austin Nichols & Co. Inc.
GRANTS
[no value]
[no value]
Esquire_19480401_0029_004_0148.xml
advertisement
128
128
[no value]
[no value]
J. P. SMITH SHOE CO.: British Walkers
[no value]
J. P. SMITH SHOE CO.
British Walkers
[no value]
[no value]
Esquire_19480401_0029_004_0149.xml
advertisement
129
129
[no value]
[no value]
Williams Importers: Harwoods Canadian
[no value]
Williams Importers
Harwoods Canadian
[no value]
[no value]
Esquire_19480401_0029_004_0150.xml
article
130
130,131
fiction
[no value]
Lemons in Our Yard
Hollywood’s garden grows golden bells, cockle shells and a worm called Chester
[no value]
[no value]
HENRY STEIG
CHESTER GREEN stuck his pasty face into our office in the writers’ building and gave a rusty laugh. “Gee, Nick, you’re always here—always working!” As my collaborator, Chester was supposed to be there too, all day, but during my first week on Superior’s lot I’d seen him briefly each day at noon.
Esquire_19480401_0029_004_0151.xml
advertisement
130
130
[no value]
[no value]
Advertisements
[no value]
KEEPSAKE DIAMOND RINGS
Man's Diamond Ring
KEEPSAKE DIAMOND RINGS
engagement rings
[no value]
[no value]
Esquire_19480401_0029_004_0152.xml
advertisement
131
131
[no value]
[no value]
BROWN-FORMAN DISTILLERS CORPORATION: KING BLACK LABEL
[no value]
BROWN-FORMAN DISTILLERS CORPORATION
KING BLACK LABEL
[no value]
[no value]
Esquire_19480401_0029_004_0153.xml
article
132
132,133
articles
[no value]
Hell or High Water
A heck of a quiz that may do you a lot of good if you ever find yourself on a spot
[no value]
[no value]
P. G. FREDERICKS
HAVE you ever promised that you’d get someplace in spite of Hell or High Water? That, my friends, is no promise to make lightly. If you want some idea of what you’re up against, take a look at those two legendary obstacles as outlined below. If you can make a score on the questions, you can say (with the old riverboat man who originated the phrase) that you were able to come through in spite of both of them.
Esquire_19480401_0029_004_0154.xml
advertisement
132
132
[no value]
[no value]
FLORISTS’ TELEGRAPH DELIVERY INTERNATIONAL
[no value]
FLORISTS’ TELEGRAPH DELIVERY INTERNATIONAL
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0155.xml
article
133
133
cartoon
[no value]
“Harkins, how many times must I tell you this line is for my bookie only?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0156.xml
advertisement
133
133
[no value]
[no value]
Swank, Inc.
[no value]
Swank, Inc.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0157.xml
article
134
134
Book Briefs
[no value]
Book Briefs
If you prefer your ideas to come in pictures, not words, the new crop of cartoon books will fill the bill
[no value]
[no value]
[no value]
What Am I Doing Here by Abner Dean (Simon & Schuster, $2.75) A volume of drawings of people in disturbing or ludicrous metropolitan situations. Type of humor: satirical, philosophical. Characters: all nude, all bedeviled by the ups and downs of city living.
Esquire_19480401_0029_004_0158.xml
advertisement
134
134
[no value]
[no value]
PARK & TILFORD DISTILLERS, INC.: PARK & TILFORD Private Stock
[no value]
PARK & TILFORD DISTILLERS, INC.
PARK & TILFORD Private Stock
[no value]
[no value]
Esquire_19480401_0029_004_0159.xml
advertisement
135
135
[no value]
[no value]
Advertisements
[no value]
Phillips-Jones Corp.
Van Heusen Ties
Phillips-Jones Corp.
Van Heusen Shirts
[no value]
[no value]
Esquire_19480401_0029_004_0160.xml
advertisement
136
136
[no value]
[no value]
Advertisement: Esquire Fashion Staff
[no value]
[no value]
Esquire Fashion Staff
[no value]
[no value]
Esquire_19480401_0029_004_0161.xml
advertisement
137
137
[no value]
[no value]
Advertisements
[no value]
Curtis Shoe Company, Inc.
CURTIS SHOE
Curtis Shoe Company, Inc.
leathers
[no value]
[no value]
Esquire_19480401_0029_004_0162.xml
advertisement
138
138
[no value]
[no value]
GRAIN GORDON'S DRY GIN CO. LTD.: GORDON'S
[no value]
GRAIN GORDON'S DRY GIN CO. LTD.
GORDON'S
[no value]
[no value]
Esquire_19480401_0029_004_0163.xml
advertisement
139
139
[no value]
[no value]
STERN APPAREL CORP.: MARLY casual corduroy coat
[no value]
STERN APPAREL CORP.
MARLY casual corduroy coat
[no value]
[no value]
Esquire_19480401_0029_004_0164.xml
advertisement
140
140
[no value]
[no value]
Penn Hosiery Mills, Inc.: SAPEN Socks
[no value]
Penn Hosiery Mills, Inc.
SAPEN Socks
[no value]
[no value]
Esquire_19480401_0029_004_0165.xml
advertisement
141
141
[no value]
[no value]
Gilbert of California: casual wear
[no value]
Gilbert of California
casual wear
[no value]
[no value]
Esquire_19480401_0029_004_0166.xml
advertisement
142
142
[no value]
[no value]
Julius Wile Sons & Co., Inc.: B and B
[no value]
Julius Wile Sons & Co., Inc.
B and B
[no value]
[no value]
Esquire_19480401_0029_004_0167.xml
advertisement
143
143
[no value]
[no value]
BROWNSTEIN-LOUIS COMPANY: Hendan shirts
[no value]
BROWNSTEIN-LOUIS COMPANY
Hendan shirts
[no value]
[no value]
Esquire_19480401_0029_004_0168.xml
article
145
145
cartoon
[no value]
"Your shoe size is 6½. Shall we start with a 5?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0169.xml
advertisement
145
145
[no value]
[no value]
Advertisements
[no value]
Robert Reis & Co.
SPORTSWEAR
Robert Reis & Co.
PAJAMAS
[no value]
[no value]
Esquire_19480401_0029_004_0170.xml
advertisement
146
146
[no value]
[no value]
SCHENLEY IMPORT CORPORATION: Cherry Heering
[no value]
SCHENLEY IMPORT CORPORATION
Cherry Heering
[no value]
[no value]
Esquire_19480401_0029_004_0171.xml
advertisement
147
147
[no value]
[no value]
Advertisements
[no value]
DAVID D. DONIGER & CO., INC.
blemist Weskit Sweater
DAVID D. DONIGER & CO., INC.
Cream Mesh Shirt
[no value]
[no value]
Esquire_19480401_0029_004_0172.xml
article
148
148
wearables
[no value]
Tips Take 10 Wings
[no value]
[no value]
[no value]
[no value]
And men are taking to wing tips. It's the Bold Look influence that caused this new trend in shoes. The wing-tip shoe—even in its dressy version for town wear—is a sturdier, more masculine-looking shoe than the plain-toe model. The shoes shown here are the ones that are making an appearance wherever well-dressed men are seen— in the cities and at country meets.
Esquire_19480401_0029_004_0173.xml
advertisement
149
149
[no value]
[no value]
EE, Timely Clothes
[no value]
EE, Timely Clothes
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0174.xml
advertisement
150
150
[no value]
[no value]
SHWAYDER BROS., INC.: Samsonite Luggage
[no value]
SHWAYDER BROS., INC.
Samsonite Luggage
[no value]
[no value]
Esquire_19480401_0029_004_0175.xml
advertisement
151
151
[no value]
[no value]
E, Stylepark Hats: TEMPLEFORM HATS
[no value]
E, Stylepark Hats
TEMPLEFORM HATS
[no value]
[no value]
Esquire_19480401_0029_004_0176.xml
advertisement
152
152
[no value]
[no value]
Advertisements
[no value]
FLEX-LET EXPANSION PRODUCTS
Band #100
FLEX-LET EXPANSION PRODUCTS
#130 'Standard'
[no value]
[no value]
Esquire_19480401_0029_004_0177.xml
article
153
153
cartoon
[no value]
"Tony isn't quite the same since Duncan Hines mentioned him in his latest book"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0178.xml
advertisement
153
153
[no value]
[no value]
G. F. HEUBLEIN & BRO., INC.: HEUBLEIN’S
[no value]
G. F. HEUBLEIN & BRO., INC.
HEUBLEIN’S
[no value]
[no value]
Esquire_19480401_0029_004_0179.xml
advertisement
154
154
[no value]
[no value]
Bates Shoe Company
[no value]
Bates Shoe Company
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0180.xml
advertisement
155
155
[no value]
[no value]
Schenley Import Corporation: White Label
[no value]
Schenley Import Corporation
White Label
[no value]
[no value]
Esquire_19480401_0029_004_0181.xml
advertisement
156
156
[no value]
[no value]
Johnson & Johnson: CHESTERFIELD SUPPORTER BELT
[no value]
Johnson & Johnson
CHESTERFIELD SUPPORTER BELT
[no value]
[no value]
Esquire_19480401_0029_004_0182.xml
article
157
157
cartoon
[no value]
cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0183.xml
advertisement
157
157
[no value]
[no value]
GARDINER SHOE CO., INC.: Yorktown Shoes for Men
[no value]
GARDINER SHOE CO., INC.
Yorktown Shoes for Men
[no value]
[no value]
Esquire_19480401_0029_004_0184.xml
article
158
158
cartoon
[no value]
"And there he sits, ladies and gentlemen—this poor little man, hounded by the police, reformers, his parole board..."
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0185.xml
advertisement
158
158
[no value]
[no value]
DREWRYS LIMITED, U.S.A., INC.: DREWRYS Old Stock ALE
[no value]
DREWRYS LIMITED, U.S.A., INC.
DREWRYS Old Stock ALE
[no value]
[no value]
Esquire_19480401_0029_004_0186.xml
advertisement
159
159
[no value]
[no value]
PACIFIC MILLS: Surrétwill suit
[no value]
PACIFIC MILLS
Surrétwill suit
[no value]
[no value]
Esquire_19480401_0029_004_0187.xml
advertisement
160
160
[no value]
[no value]
FOX HEAD BREWING CO.: Fox Head "400"
[no value]
FOX HEAD BREWING CO.
Fox Head "400"
[no value]
[no value]
Esquire_19480401_0029_004_0188.xml
advertisement
161
161
[no value]
[no value]
Marlboro Shirt Company, Inc.: marlboro shirts
[no value]
Marlboro Shirt Company, Inc.
marlboro shirts
[no value]
[no value]
Esquire_19480401_0029_004_0189.xml
advertisement
162
162
[no value]
[no value]
Advertisements
[no value]
AVON SOLE COMPANY
Avonite
AVON SOLE COMPANY
Du-Flex GUMSAR
[no value]
[no value]
Esquire_19480401_0029_004_0190.xml
advertisement
163
163
[no value]
[no value]
RAU FASTENER CO.: Klikits
[no value]
RAU FASTENER CO.
Klikits
[no value]
[no value]
Esquire_19480401_0029_004_0191.xml
advertisement
164
164
[no value]
[no value]
B.W. HARRIS MFG. CO.: LUXURY JACKET IN ALL-WOOL GABARDINE
[no value]
B.W. HARRIS MFG. CO.
LUXURY JACKET IN ALL-WOOL GABARDINE
[no value]
[no value]
Esquire_19480401_0029_004_0192.xml
article
165
165
cartoon
[no value]
"I took her in my arms last night and all she said was ‘phooey’”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0193.xml
advertisement
165
165
[no value]
[no value]
THE FLEISCHMANN DISTILLING CORPORATION: BlACK & WHITE
[no value]
THE FLEISCHMANN DISTILLING CORPORATION
BlACK & WHITE
[no value]
[no value]
Esquire_19480401_0029_004_0194.xml
advertisement
166
166
[no value]
[no value]
THE ADLER COMPANY: WHITE SC’s
[no value]
THE ADLER COMPANY
WHITE SC’s
[no value]
[no value]
Esquire_19480401_0029_004_0195.xml
advertisement
166A
166A
[no value]
[no value]
MidStates Shoe Co.: new thong-laced casual shoe
[no value]
MidStates Shoe Co.
new thong-laced casual shoe
[no value]
[no value]
Esquire_19480401_0029_004_0196.xml
advertisement
166B
166B
[no value]
[no value]
ELDER MANUFACTURING COMPANY: MARK TWAIN SHIRTS
[no value]
ELDER MANUFACTURING COMPANY
MARK TWAIN SHIRTS
[no value]
[no value]
Esquire_19480401_0029_004_0197.xml
advertisement
167
167
[no value]
[no value]
Advertisements
[no value]
WALL-STREETER FOOT PALS
THE VENT
WALL-STREETER FOOT PALS
THE BUCK
[no value]
[no value]
Esquire_19480401_0029_004_0198.xml
advertisement
168
168
[no value]
[no value]
W. A. TAYLOR & COMPANY: Old Smuggler
[no value]
W. A. TAYLOR & COMPANY
Old Smuggler
[no value]
[no value]
Esquire_19480401_0029_004_0199.xml
article
169
169
cartoon
[no value]
“Oh no, they're not all mine—two of them are adopted"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0200.xml
advertisement
169
169
[no value]
[no value]
C. B. SHANE CORP.: Season Skipper coats
[no value]
C. B. SHANE CORP.
Season Skipper coats
[no value]
[no value]
Esquire_19480401_0029_004_0201.xml
article
170
170
cartoon
[no value]
"Maybe it’s my mental health, eh Pop?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0202.xml
advertisement
170
170
[no value]
[no value]
The Kendall Company: Bracer Royal
[no value]
The Kendall Company
Bracer Royal
[no value]
[no value]
Esquire_19480401_0029_004_0203.xml
article
171
171,172,173,174
fiction
[no value]
Just We Two
How to cope with a wife and numerous camp followers at a cozy beach cottage
[no value]
[no value]
ELWOOD ULLMAN
WHAT can you do when a gorgeous thing like Donna locks her arms around your neck and melts you with those big blue headlights? “Darling,” she coos to me last spring, “I have discovered a perfectly adorable place at Laguna that is for rent over the summer.”
Esquire_19480401_0029_004_0204.xml
advertisement
171
171
[no value]
[no value]
J. A. DUBOW MFG, CO.: DUBOW
[no value]
J. A. DUBOW MFG, CO.
DUBOW
[no value]
[no value]
Esquire_19480401_0029_004_0205.xml
advertisement
172
172
[no value]
[no value]
E. E. TAYLOR CORP.
[no value]
E. E. TAYLOR CORP.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0206.xml
article
173
173
cartoon
[no value]
"And now we bring you the weather report"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0207.xml
advertisement
173
173
[no value]
[no value]
G. F. HEUBLEIN & BRO., INC.
[no value]
G. F. HEUBLEIN & BRO., INC.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0208.xml
article
174
174
cartoon
[no value]
cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0209.xml
advertisement
174
174
[no value]
[no value]
Advertisements
[no value]
Rogers imports, inc.
Combination Pouch
Rogers imports, inc.
Daily Pouch
[no value]
[no value]
Esquire_19480401_0029_004_0210.xml
advertisement
175
175
[no value]
[no value]
Superba CRAVATS
[no value]
Superba CRAVATS
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0211.xml
advertisement
176
176
[no value]
[no value]
Advertisements
[no value]
HOLLAND-RACINE SHOES, Inc.
STYLE 5815
HOLLAND-RACINE SHOES, Inc.
STYLE 5666
[no value]
[no value]
Esquire_19480401_0029_004_0212.xml
advertisement
177
177
[no value]
[no value]
The Middishode Co., Inc.: Middishade
[no value]
The Middishode Co., Inc.
Middishade
[no value]
[no value]
Esquire_19480401_0029_004_0213.xml
article
178
178,179,180
fiction
[no value]
Gold Reef Mantrap
Bill warned his old rival if he tried undercuttin' to watch out for bear traps
[no value]
[no value]
CLAY PERRY
TRAVELIN’ Tom Stannard and Windigo Bill Wilson were close neighbors, the only white men living in a thousand square miles of fir-clad, hard-rock wilderness, but they were as hostile as a hedgehog and a fox. Windigo Bill was the fox. He considered this region his private hunting ground.
Esquire_19480401_0029_004_0214.xml
advertisement
178
178
[no value]
[no value]
PLYMOUTH SHOE COMPANY
[no value]
PLYMOUTH SHOE COMPANY
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0215.xml
article
179
179
cartoon
[no value]
"I think long skirts are utterly foolish!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0216.xml
advertisement
179
179
[no value]
[no value]
North American Knitting Company: golden SWEATER
[no value]
North American Knitting Company
golden SWEATER
[no value]
[no value]
Esquire_19480401_0029_004_0217.xml
advertisement
180
180
[no value]
[no value]
Wimbledon Shirt Co. Inc.
[no value]
Wimbledon Shirt Co. Inc.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0218.xml
article
181
181,182,183
fiction
[no value]
Never Be a Burglar
A gon grows bitter when he tries three dodges but remains financially broke
[no value]
[no value]
LOUIS PAUL
I was on police-court beat for the paper when they brought this big guy in. Sitting in the detention pen, he idly fingered the stops of his silver cornet and heaved a melancholy sigh. Here (he said) I’m standing on the street corner playin’ this hymn on my silver cornet.
Esquire_19480401_0029_004_0219.xml
advertisement
181
181
[no value]
[no value]
HANAN AND SON, INC.: Hanan Shoes
[no value]
HANAN AND SON, INC.
Hanan Shoes
[no value]
[no value]
Esquire_19480401_0029_004_0220.xml
advertisement
182
182
[no value]
[no value]
LOTUS SHOES, INC.: LOTUS VELDTSCHOEN waterproof shoe
[no value]
LOTUS SHOES, INC.
LOTUS VELDTSCHOEN waterproof shoe
[no value]
[no value]
Esquire_19480401_0029_004_0221.xml
advertisement
183
183
[no value]
[no value]
HYLO SPORT SHIRTS: luxury shirts
[no value]
HYLO SPORT SHIRTS
luxury shirts
[no value]
[no value]
Esquire_19480401_0029_004_0222.xml
advertisement
183
183
[no value]
[no value]
Triangle Raincoat Co., Inc.
[no value]
Triangle Raincoat Co., Inc.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0223.xml
advertisement
184
184
[no value]
[no value]
THE MEEKER CO., INC.
[no value]
THE MEEKER CO., INC.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0224.xml
advertisement
184
184
[no value]
[no value]
MERCURY CLOCKS, Inc.: KAMADATE (Traveldate) 8-Day Alarm
[no value]
MERCURY CLOCKS, Inc.
KAMADATE (Traveldate) 8-Day Alarm
[no value]
[no value]
Esquire_19480401_0029_004_0225.xml
advertisement
184
184
[no value]
[no value]
HARRIS TWEED ASSOCIATION LTD.: Harris Tweed
[no value]
HARRIS TWEED ASSOCIATION LTD.
Harris Tweed
[no value]
[no value]
Esquire_19480401_0029_004_0226.xml
advertisement
185
185
[no value]
[no value]
Society Club HATS: a Society Club hat
[no value]
Society Club HATS
a Society Club hat
[no value]
[no value]
Esquire_19480401_0029_004_0227.xml
advertisement
185
185
[no value]
[no value]
SHULTON
[no value]
SHULTON
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0228.xml
advertisement
185
185
[no value]
[no value]
McKESSON & ROBBINS, INC.: HIGHLAND QUEEN
[no value]
McKESSON & ROBBINS, INC.
HIGHLAND QUEEN
[no value]
[no value]
Esquire_19480401_0029_004_0229.xml
advertisement
186
186
[no value]
[no value]
ALFRED HALE RUBBER COMPANY: Rajah Soles
[no value]
ALFRED HALE RUBBER COMPANY
Rajah Soles
[no value]
[no value]
Esquire_19480401_0029_004_0230.xml
advertisement
186
186
[no value]
[no value]
FRATERNAL INITIAL RING CO.: initial ring
[no value]
FRATERNAL INITIAL RING CO.
initial ring
[no value]
[no value]
Esquire_19480401_0029_004_0231.xml
advertisement
186
186
[no value]
[no value]
COSMOPOLITAN MFG, CO.
[no value]
COSMOPOLITAN MFG, CO.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0232.xml
advertisement
187
187
[no value]
[no value]
PARK & TILFORD IMPORT CORP.: HARYEY'S
[no value]
PARK & TILFORD IMPORT CORP.
HARYEY'S
[no value]
[no value]
Esquire_19480401_0029_004_0233.xml
advertisement
187
187
[no value]
[no value]
JERKS SOCKS INCORPORATED: Jerks Socks
[no value]
JERKS SOCKS INCORPORATED
Jerks Socks
[no value]
[no value]
Esquire_19480401_0029_004_0234.xml
advertisement
187
187
[no value]
[no value]
Advertisement: Spruce
[no value]
[no value]
Spruce
[no value]
[no value]
Esquire_19480401_0029_004_0235.xml
advertisement
188
188
[no value]
[no value]
Allied GOLF CORPORATION
[no value]
Allied GOLF CORPORATION
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0236.xml
advertisement
188
188
[no value]
[no value]
A.I. Meyer CORPORATION
[no value]
A.I. Meyer CORPORATION
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0237.xml
advertisement
188
188
[no value]
[no value]
AETNA SHIRT CORP.
[no value]
AETNA SHIRT CORP.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0238.xml
advertisement
189
189
[no value]
[no value]
MUNSON G. SHAW CO., INC.
[no value]
MUNSON G. SHAW CO., INC.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0239.xml
advertisement
189
189
[no value]
[no value]
BLACKTON
[no value]
BLACKTON
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0240.xml
advertisement
189
189
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0241.xml
advertisement
190
190
[no value]
[no value]
Concord Watch Co.: strap watch
[no value]
Concord Watch Co.
strap watch
[no value]
[no value]
Esquire_19480401_0029_004_0242.xml
advertisement
190
190
[no value]
[no value]
MONARCH MANUFACTURING COMPANY: Fabric coats
[no value]
MONARCH MANUFACTURING COMPANY
Fabric coats
[no value]
[no value]
Esquire_19480401_0029_004_0243.xml
advertisement
190
190
[no value]
[no value]
STANDARAD KNITTING MILLS, INC.: HEALTHKNIT SHIRTS
[no value]
STANDARAD KNITTING MILLS, INC.
HEALTHKNIT SHIRTS
[no value]
[no value]
Esquire_19480401_0029_004_0244.xml
advertisement
191
191
[no value]
[no value]
Julius Wile Sons & Co., Inc.: Garnier
[no value]
Julius Wile Sons & Co., Inc.
Garnier
[no value]
[no value]
Esquire_19480401_0029_004_0245.xml
advertisement
191
191
[no value]
[no value]
HARVARD CLOTHING CO., INC.: TUFF-KNIT
[no value]
HARVARD CLOTHING CO., INC.
TUFF-KNIT
[no value]
[no value]
Esquire_19480401_0029_004_0246.xml
advertisement
191
191
[no value]
[no value]
LOS WIGWAM WEAVERS
[no value]
LOS WIGWAM WEAVERS
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0247.xml
advertisement
192
192
[no value]
[no value]
BURKE GOLF, INC.
[no value]
BURKE GOLF, INC.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0248.xml
advertisement
192
192
[no value]
[no value]
Juilliard & Co., Inc.
[no value]
Juilliard & Co., Inc.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0249.xml
advertisement
192
192
[no value]
[no value]
Gillette Safety Razor Co.
[no value]
Gillette Safety Razor Co.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0250.xml
advertisement
192
192
[no value]
[no value]
Stenhano Brothers
[no value]
Stenhano Brothers
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0251.xml
advertisement
193
193
[no value]
[no value]
Andover Clothes, Inc.
[no value]
Andover Clothes, Inc.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0252.xml
advertisement
193
193
[no value]
[no value]
K. B. S. SHOE CO.
[no value]
K. B. S. SHOE CO.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0253.xml
advertisement
193
193
[no value]
[no value]
W. A. TAYLOR & COMPANY
[no value]
W. A. TAYLOR & COMPANY
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0254.xml
advertisement
194
194
[no value]
[no value]
THE SILVERTEX COMPANY
[no value]
THE SILVERTEX COMPANY
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0255.xml
advertisement
194
194
[no value]
[no value]
J.B. MANUFACTURING CO.
[no value]
J.B. MANUFACTURING CO.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0256.xml
advertisement
194
194
[no value]
[no value]
Chippewa Falls Woolen Mill Co.
[no value]
Chippewa Falls Woolen Mill Co.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0257.xml
advertisement
194
194
[no value]
[no value]
Watch Company, Inc.
[no value]
Watch Company, Inc.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0258.xml
advertisement
195
195
[no value]
[no value]
CORMAN & WASSERMAN: MAYFAIR
[no value]
CORMAN & WASSERMAN
MAYFAIR
[no value]
[no value]
Esquire_19480401_0029_004_0259.xml
advertisement
195
195
[no value]
[no value]
TRICAMP CORPORATION: Style shown-Hand Drawn Cable Stitch
[no value]
TRICAMP CORPORATION
Style shown-Hand Drawn Cable Stitch
[no value]
[no value]
Esquire_19480401_0029_004_0260.xml
advertisement
195
195
[no value]
[no value]
REX CUTLERY CORPORATSON
[no value]
REX CUTLERY CORPORATSON
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0261.xml
advertisement
195
195
[no value]
[no value]
BILTMORE FLOWERS AND GIFTS
[no value]
BILTMORE FLOWERS AND GIFTS
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0262.xml
advertisement
196
196,197,198
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0263.xml
advertisement
196
196
[no value]
[no value]
WINER Manufacturing Co., Inc.: casual sport coats
[no value]
WINER Manufacturing Co., Inc.
casual sport coats
[no value]
[no value]
Esquire_19480401_0029_004_0264.xml
advertisement
196
196
[no value]
[no value]
FOLKER FABRICS CORPORATION: FOLKER'S famous BAMBY cloth
[no value]
FOLKER FABRICS CORPORATION
FOLKER'S famous BAMBY cloth
[no value]
[no value]
Esquire_19480401_0029_004_0265.xml
advertisement
196
196
[no value]
[no value]
McKESSON & ROBBINS. INC.: MARTINS ORIGINAL V.V.O.
[no value]
McKESSON & ROBBINS. INC.
MARTINS ORIGINAL V.V.O.
[no value]
[no value]
Esquire_19480401_0029_004_0266.xml
advertisement
196
196
[no value]
[no value]
Advertisement: ESQUIRE
[no value]
[no value]
ESQUIRE
[no value]
[no value]
Esquire_19480401_0029_004_0267.xml
advertisement
197
197
[no value]
[no value]
AUTOMATIC CALENDAR WATCH
[no value]
AUTOMATIC CALENDAR WATCH
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0268.xml
advertisement
197
197
[no value]
[no value]
NU-WAY STRECH CO.
[no value]
NU-WAY STRECH CO.
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0269.xml
advertisement
197
197
[no value]
[no value]
The Shoe of Tomorrow
[no value]
The Shoe of Tomorrow
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0270.xml
advertisement
197
197
[no value]
[no value]
THE ASHER COMPANY
[no value]
THE ASHER COMPANY
[no value]
[no value]
[no value]
Esquire_19480401_0029_004_0271.xml
advertisement
198
198
[no value]
[no value]
WEYENBERG SHOE MFG. CO.: Weyenberg Shoes
[no value]
WEYENBERG SHOE MFG. CO.
Weyenberg Shoes
[no value]
[no value]
Esquire_19480401_0029_004_0272.xml
advertisement
198
198
[no value]
[no value]
MARCUS BREIER SONS, INC.: BANTAMAC
[no value]
MARCUS BREIER SONS, INC.
BANTAMAC
[no value]
[no value]
Esquire_19480401_0029_004_0273.xml
advertisement
199
199
[no value]
[no value]
THE REGENSTEINER CORPORATION: DOBBS HATS
[no value]
THE REGENSTEINER CORPORATION
DOBBS HATS
[no value]
[no value]
Esquire_19480401_0029_004_0274.xml
advertisement
200
200
[no value]
[no value]
R. J. Reynolds Tobacco Company: Camel
[no value]
R. J. Reynolds Tobacco Company
Camel
[no value]
[no value]
Esquire_19480401_0029_004_0275.xml