Issue: 19390301

Wednesday, March 1, 1939
March
3
True
11
Monday, August 31, 2015
5/10/2018 1:21:50 PM

Articles
cover
1
1,5
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Esquire
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Esquire_19390301_0011_003_0001.xml
advertisement
2
2
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P. Lorillard Co.,inc: Old Gold
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P. Lorillard Co.,Inc
Old Gold
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Esquire_19390301_0011_003_0002.xml
advertisement
3
3
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Advertisements
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Wm. Teacher & Sons, ltd.
TEACHER’S
Wm. Teacher & Sons, ltd.
SCOTCH WHISKY
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Esquire_19390301_0011_003_0003.xml
advertisement
4
4
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Advertisement
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Esquire_19390301_0011_003_0004.xml
masthead
5
5
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Esquire
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Esquire_19390301_0011_003_0005.xml
tableOfContents
5
5
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Contents for March, 1939
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Esquire_19390301_0011_003_0006.xml
article
5
5
Editor's Note
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Making the World Safe for Monarchy
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Of the sins that may be committed between lines of cold type there are few with which Esquire’s fond readers have not charged it. We’ve been called escapists, defeatists, pacifists, exhibitionists, sensationalists, nihilists, propagandists, cultists, faddists, superficialists, obstructionists, communists, yellowjournalists, Democrats, war-mongers and anarchists, as our maybe-suffering but certainly-not-silent public has yowled in response to one controversial article after another.
Esquire_19390301_0011_003_0007.xml
advertisement
6
6
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New York World-telegram
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New York World-Telegram
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Esquire_19390301_0011_003_0008.xml
advertisement
7
7
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W.a.taylor & Co.,n.y.: Martini &rossi
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W.A.TAYLOR & CO.,N.Y.
MARTINI &ROSSI
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Esquire_19390301_0011_003_0009.xml
article
8
8,16,20
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Talking Shop with Esquire
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CULINARY COUNSEL ON CURRY. Seems to be a pretty consistent call for this great Indian contribution by the Curry Conscious. With an eye to catering to the Better Stomachs we tender the following: Armando, affable little restauranteur in Manhattan, comes across with a curry soup yclept “cold cream of chicken Indienne”:
Esquire_19390301_0011_003_0010.xml
advertisement
8
8
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Advertisements
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Esquire_19390301_0011_003_0011.xml
advertisement
9
9
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Timely Clothes
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TIMELY CLOTHES
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Esquire_19390301_0011_003_0012.xml
article
10
10,12,116,119
Correspondence
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The Sound and the Fury
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FILE UNDER WHY NOT In the January issue of ESQUIRE, I notice in the Sound and Fury a most exemplary letter from an anti New Dealer. This anti New Dealer (Incidentally, what doesn’t an anti New Dealer deal in?) very laudably takes exception to laudably takes exception to a caricature aimed at the Chief Executive and in taking exception and cancelling his subscription to your horribly un-American magazine sets a beautiful example for the reading public to follow.
Esquire_19390301_0011_003_0013.xml
advertisement
11
11
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Frankfort Distilleries, Incorporated: Four Roses
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Frankfort Distilleries, Incorporated
FOUR ROSES
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Esquire_19390301_0011_003_0014.xml
advertisement
13
13
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A General Motors Value: Cadillac Sixty Special
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A GENERAL MOTORS VALUE
Cadillac Sixty Special
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Esquire_19390301_0011_003_0015.xml
advertisement
14
14,15
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General Shoe Corporation: Jarman
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General Shoe Corporation
Jarman
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Esquire_19390301_0011_003_0016.xml
advertisement
16
16
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Advertisements
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Esquire_19390301_0011_003_0017.xml
advertisement
17
17
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Mallory
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MALLORY
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Esquire_19390301_0011_003_0018.xml
advertisement
18
18
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The Studebaker Corporation
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The Studebaker Corporation
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Esquire_19390301_0011_003_0019.xml
advertisement
18A
18A
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Brooks Brothers: Spring Clothes
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BROOKS BROTHERS
SPRING CLOTHES
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Esquire_19390301_0011_003_0020.xml
advertisement
18B
18B
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Advertisement
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Esquire_19390301_0011_003_0021.xml
article
18C
18C,18E,18F
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Manhattan Round-up
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Now you are a pretty intelligent guy in your line . . . but maybe you were on the spot when that shrew at the dinner party asked you what you thought of Eilshemius. You didn’t know whether it was a disease or a biblical character. And the way the talk was bandied about .
Esquire_19390301_0011_003_0022.xml
advertisement
18C
18C
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Advertisement
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Esquire_19390301_0011_003_0023.xml
advertisement
18D
18D
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Austin.nichols&co.
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Austin.Nichols&Co.
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Esquire_19390301_0011_003_0024.xml
advertisement
18D
18D
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Marlowe Equipment, Inc.
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Marlowe Equipment, Inc.
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Esquire_19390301_0011_003_0025.xml
advertisement
18D
18D
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Advertisement
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Esquire_19390301_0011_003_0026.xml
advertisement
18D
18D
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Hotel Lenox
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HOTEL LENOX
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Esquire_19390301_0011_003_0027.xml
advertisement
18E
18E
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Schenley Import Corporation: Dubonnet
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SCHENLEY IMPORT CORPORATION
DUBONNET
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Esquire_19390301_0011_003_0028.xml
advertisement
18F
18F
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Pilsner Urquell Importing Co.: Pilsner Urquell
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PILSNER URQUELL IMPORTING CO.
PILSNER URQUELL
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Esquire_19390301_0011_003_0029.xml
advertisement
18G
18G
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Julius Wile Sons & Co.
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Julius Wile Sons & Co.
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Esquire_19390301_0011_003_0030.xml
advertisement
18H
18H
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Ferd. Mulhens, Inc.
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FERD. MULHENS, INC.
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Esquire_19390301_0011_003_0031.xml
advertisement
18H
18H
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Montreal Metropolitan Commission
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MONTREAL METROPOLITAN COMMISSION
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Esquire_19390301_0011_003_0032.xml
advertisement
18H
18H
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Schenley Import Corp.
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SCHENLEY IMPORT CORP.
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Esquire_19390301_0011_003_0033.xml
advertisement
18H
18H
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Stadler & Stadler
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STADLER & STADLER
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Esquire_19390301_0011_003_0034.xml
advertisement
19
19
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Book-of-the-Month Club, Inc.
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BOOK-OF-THE-MONTH CLUB, Inc.
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Esquire_19390301_0011_003_0035.xml
advertisement
20
20
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Advertisements
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Esquire_19390301_0011_003_0036.xml
advertisement
21
21
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Roberts, Johnson & Rand Shoe Co.
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ROBERTS, JOHNSON & RAND SHOE CO.
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Esquire_19390301_0011_003_0037.xml
article
22
22
Contributors
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Backstage with Esquire
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ROBERT COCHRAN has always liked chickens and some twenty years ago he decided that raising chickens and writing stories would dovetail nicely. He attended Lincoln Memorial University from 1916 to ’20, where neither creative writing nor poultry husbandry was taught.
Esquire_19390301_0011_003_0038.xml
advertisement
23
23
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Seagram-distillers Corp.
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Seagram-Distillers Corp.
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Esquire_19390301_0011_003_0039.xml
article
24
24,26,28
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Painting the Town with Enquire
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In case you are interested in what goes through the minds of jitterbugs: we were fortunate enough recently to sit with the lovely Frances Dodge while she took a poll of dancers in the Terrace Room of the Hotel New Yorker. Miss Dodge thought she would like to know for her Swing Magazine and gently accosted each and every bug.
Esquire_19390301_0011_003_0040.xml
advertisement
24
24
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Advertisements
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Esquire_19390301_0011_003_0041.xml
advertisement
25
25
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Advertisements
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CHRYSLER ROYAL
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CHRYSLER IMPERIAL
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Esquire_19390301_0011_003_0042.xml
advertisement
26
26
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Advertisements
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Esquire_19390301_0011_003_0043.xml
advertisement
27
27
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Jos. S. Finch & Co., Inc.: Golden Wedding
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JOS. S. FINCH & CO., INC.
Golden Wedding
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Esquire_19390301_0011_003_0044.xml
advertisement
28
28
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Advertisements
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Esquire_19390301_0011_003_0045.xml
advertisement
29
29
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Ben-burk, Inc.: Old Mr.boston
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Ben-Burk, Inc.
OLD MR.BOSTON
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Esquire_19390301_0011_003_0046.xml
advertisement
30
30
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Plymouth
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PLYMOUTH
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Esquire_19390301_0011_003_0047.xml
article
31
31,132,133
ARTICLE
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That Man Is My Brother
And if genius is madness tempered with discretion, this sly sadist and plotter of revenge is a genius
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THOMAS MANN
<p>WERE it not for the frightful sacrifices which continue to be offered up to the fatal psychology of this man; were it not for the ever-widening circle of desolation which he makes, it would be easier to admit that he presents an arresting phenomenon.</p>
Esquire_19390301_0011_003_0048.xml
article
32
32,33,120
FICTION
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Castle in Yellow
We are nothing human anymore,we are the ghosts of the four waves of the attack and nothing can kill us now
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PAUL HAGGARD
WE WERE approaching a big battle and the whole front rocked with the excitement of a first night opening. All along the line, the mighty pitch of preparations was going on. Night and day, the heavy fields echoed the pounding wheels of the supply trucks and the snaky hiss of marching infantry in long weaving columns of bayonettopped lines.
Esquire_19390301_0011_003_0049.xml
article
34
34,35
PICTORIAL FEATURES
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I Know a Guy . . .
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E.SIMMS CAMPBELL
Who can get you just the seat you want: Row A in Section 1. He's a friend of a friend of a friend of Mike’s, Who’s managing the bum. He's the guy who whispers, “We can’t lose. Joe’ll take it on the lam.” He's the gentleman who’s vanished When you’ve parted with that grand.
Esquire_19390301_0011_003_0050.xml
article
36
36
POETRY
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Wood-chopping
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WILBERT SNOW
The deepening cold impelled us to the wood lot With axes, saws, and wedges. Choosing clumps Of spruce, birch, hemlock, larch, and stout rock maple, (Maple whose flame-red foliage in October Made plausible the burning bush of Moses) We found a warmth on cold December days No air-tight parlor stove could duplicate, A warmth of sunlight over sheltering boughs, Made hourly warmer by the swinging axe Scattering spices of Arabia Over New England shores.
Esquire_19390301_0011_003_0051.xml
article
37
37,172,173
SATIRE
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Seven Men of Honest Report
Liars’ conventions aren't news any more but rare is the guy who looks a fact in the face when it kicks him in the pants
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PARKE CUMMINGS
THE winners of the district eliminations were assembled before the judges. Of the thousands of people who had entered the First Nationwide Contest for Honest SelfAnalysis only a handful of candidates remained for the finals, each one of them a champion in his line, a superstar in any competition less rigorous than the one that was to follow.
Esquire_19390301_0011_003_0052.xml
article
38
38,166,167
ARTICLE
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How’s Your Liver?
A kind word for your liver which keeps on slugging while you eat and drink like Henry the Eighth
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[no value]
CHAS. WILLIAMS, M. D.
IN THESE hectic days of biliousness and burps, the liver assumes considerable importance. Unlike an offending appendix or an ingrown toenail which can be whacked off and tossed into the ashcan without permanently slowing you down, this structure must remain and stay in good form.
Esquire_19390301_0011_003_0053.xml
article
39
39
cartoon
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“An Advertising Agency Wants to Know If We're Listening to the Radio—what Shall I Tell Them?"
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[no value]
[no value]
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Esquire_19390301_0011_003_0054.xml
article
40
40
cartoon
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"Did You Say a Compartment, Sir?”
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[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0055.xml
article
41
41,120,122
FICTION
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Jim the Terrier
Kelemen lacked the strength to send Jim across to his neighbor: he had lied, so the dog might as well remain
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SÁNDOR HUNYADY
THE two estates stretched side by side in noble friendship, surrounded by the gentle hills of Transdanubia. There were twentyfour kilometers between the two castles, whose inhabitants were united in a centuryold friendship inherited from father to son.
Esquire_19390301_0011_003_0056.xml
article
42
42,43,132
SPORTS
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Skiers Are Always Funny
Whether you're an expert in the sport or not, it's nice to be able to "talk a good ski" on those fireside evenings
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[no value]
DECK MORGAN
WINTER sports are unlike all other sports in that snow and hilarious laughter are necessary to their performance. It is said that winter sports began when the first cave man’s child sat down hard on the snow and kept sliding downhill. Undoubtedly the bystanders held their sides laughing at him, giving rise to the current theory that winter sports must always provide funny, shockingly funny, experiences.
Esquire_19390301_0011_003_0057.xml
article
44
44,103
ARTICLE
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A Crumb of Cheese
Even if you don't tip the scales at two hundred twenty pounds,you too,can become a cheese taster
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[no value]
BOB BROWN
ON a recent gastronomic tour in Scandinavia, a group of amateur cheese tasters was shown through a regular mine of fromage ripening in the caves of a Stockholm co-operative. We walked for hours, or so it seemed, through miles of aisles between stacks of all sorts of manly whiffs piled high above our heads in soldierly rows, when suddenly one of the group stopped dead as a mouse in his tracks, gazed back the whole length of that ripening cave and exploded:
Esquire_19390301_0011_003_0058.xml
article
45
45
cartoon
[no value]
"We Want to Wire These to Miss Perkins, Room 6, 4th Grade!”
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[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0059.xml
article
46
46
cartoon
[no value]
“Beg Pardon Mrs. Bixbee—i Thought It Was Mr. Bixbee"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0060.xml
article
47
47,170,171,172
SPORTS
[no value]
Set ’em Up in the Other Alley
When the smart boys learned they were cashing in on their bowling pals the game became big business
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[no value]
MORT LUBY
HERMAN DEUPREE
Modern American bowling was born in a saloon. It struggled through the “cap and cuspidor” age to become the feverish sports activity of some ten million men, women, and children, with the accolade of acceptance from the screen stars of Hollywood and the silk-toppers of New York’s Park Avenue.
Esquire_19390301_0011_003_0061.xml
article
48
48,49,104,106
FICTION
[no value]
The Basket Dinner
Little Rilda's brothers said that sweet William Hawthorne was jist too big to be any count in a fight
[no value]
[no value]
JESSE STUART
<p>DAD-DURNED my cats, Ma,” says Bill Dingus, “if I ever seed sicha hands on a man in my life. They air nearly big as coal scoops. His fingers air long as pitch fork prongs. W’y hit’s hard for him to hold a knife or spoon at the table with them big hands.</p>
Esquire_19390301_0011_003_0062.xml
article
50
50
cartoon
[no value]
"How Big a Bustle Was You Figgerin’ on Stuffin’, Emmy?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0063.xml
article
51
51,98
SATIRE
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A Friend of the Family
Warmed by a feeling of kinship with all those cordial mourners,he was glad he had worn his dark suit and tie to match
[no value]
[no value]
ROBERT W. COCHRAN
IT WAS not looking too much like rain when Mr. Rudd left the office, so he didn’t bother to take his umbrella from the coat closet. He walked up Fourteenth Street at his usual gait, even though he had no place to go except to his room. Mr. Rudd had no patience with people who loitered; his short, thin legs moved with the precision of pistons.
Esquire_19390301_0011_003_0064.xml
article
52
52,163,164,165
SPORTS
[no value]
Cock Doom Makes Everybody Equal
While scores of roosters murder each other,fortunes change hands daily at the International Cocking Tournament
[no value]
[no value]
E. JEROME VOGELER
Shades of Alexander the Great and Julius Caesar, who fought the gallus bankivus with the thought of inspiring their soldiers with courage—which neither their nor any other human fighters could hope to rival. Shades of George Washington who line-bred a fair-to-middling strain of Irish greys and of Stonewall Jackson, whose black Tormentors could hold their own in any company.
Esquire_19390301_0011_003_0065.xml
article
53
53
cartoon
[no value]
"When the World Adjusts Itself, Comrade, We'll All Have a Paper!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0066.xml
article
54
54,55,56,57,116
ARTICLE
[no value]
William C. Palmer: Mural Artist
While he was no great shakes as an art student, once he found the right turning, he won by sheer endurance
[no value]
[no value]
HARRY SALPETER
A YOUNG art student was seated on the top rung of a stepladder in one of the swankier Park Avenue penthouses. He didn’t live in the place; he was just putting the finishing touches on a nifty interior decorating job. Soon he was going to receive his final check and that was going to be money.
Esquire_19390301_0011_003_0067.xml
article
58
58
cartoon
[no value]
"I Know, Dear—but There's Such a Thing as Carrying Office Politics Too Far"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0068.xml
article
59
59
SATIRE
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Bedtime Story, 1939 Style
Tiny Tots will be ready for life in a complicated world when they hear about Mother "The Fence"Goose
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[no value]
DOUG WELCH
Dr. Paul Hanna at Stanford University’s recent educational conference said stories like The Three Little Pigs, The Ugly Duckling and Peter Rabbit didn’t help little children understand this complicated world—U. P. dispatch. Good evening, kiddies everywhere, this is your old Aunty Ethel coming to you again through the courtesy of Tortain’s Tasty Tidbits for Tiny Tots with another bedtime story specially devised to help you understand this complicated world.
Esquire_19390301_0011_003_0069.xml
article
60
60,61
FICTION
[no value]
The Package Phantasy
The black hairy god told all the people to pack up their troubles and bring them right down to the Grand Central Station
[no value]
[no value]
MANUEL KOMROFF
THE God of Trouble has nothing to do. He sleeps all day. Long ago he did his' job and did it well. He loaded the world full of trouble and now it just rumbles along. Man is born, he lives and dies. When he buttons up one trouble he unbuttons another.
Esquire_19390301_0011_003_0070.xml
article
62
62,150,151,152
ARTICLE
[no value]
Blazing Trails for Television
The idea of television occurred to a lad of nineteen while he was reading a detective story
[no value]
[no value]
MILTON A. STODDARD
WILL the 23,000,000 radio sets in the United States become obsolete when television soon becomes a daily, practical service? Will some radio stations be able to broadcast only sound while others send forth both sound and moving pictures? Will two receiving sets be needed in the home, one for sound and the other for television reception; or, at least, will two troublesome tuning operations be required in order to bring in both sound and pictures in perfect synchronism?
Esquire_19390301_0011_003_0071.xml
article
63
63
cartoon
[no value]
"A Woman in My Room?—sir—you Underestimate Me!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0072.xml
article
64
64
cartoon
[no value]
“See! Daddy Didn't Cry"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0073.xml
article
65
65,168,169,170
FICTION
[no value]
As a Little Child
None of his friends worried about old Howie,for after you've known a fellow a while, you don't stop to analyze him
[no value]
[no value]
ALLAN SEAGER
<p>AT six o’clock one autumn afternoon. Howard Chapin lay on a divan in a young lady’s apartment, trying to make up his mind to propose to her again. After the first time, she had said, “Why?” This question had nonplussed him because he could not really tell her why, and being without artifice at the moment, he had looked out the window and said, because I love you, a reply so obviously impromptu that she had laughed at him.</p>
Esquire_19390301_0011_003_0074.xml
article
66
66,166
THE LIVELY ARTS
[no value]
No Timing Whatever
Giving voice to the suspicion that there's no such animal as that cliché of critics:timing
[no value]
[no value]
GILBERT SELDES
MAYBE if I had invented timing I’d be fonder of it. I didn’t and every time I see the word my gorge or hackles or complexes rise. When I saw, with pleasure, the editor’s note that I had appeared in every issue of Esquire since the beginning of time, I was pleased, but I wanted him to add, “he has written about dancers, comedians, movie actors, race horses, and tennis players, but he has never used the word ‘timing.’
Esquire_19390301_0011_003_0075.xml
article
67
67
cartoon
[no value]
"What a Moon—just Imagine the Power of That Advertising Space!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0076.xml
article
68
68
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0077.xml
article
69
69,127,128,129,130,131
FICTION
[no value]
Friend of the Bulamatari
Anything may happen When people are transplanted from their native land to a primitive country like Africa
[no value]
[no value]
E. E. GATTI
<p>I COULDN’T figure it out. Albert hadn’t an enemy on earth. He was the squarest man I ever knew, and he had a sort of compassion in him that drew men to him. He was the best administrateur in the whole High Congo district because he had a real passion for his job.</p>
Esquire_19390301_0011_003_0078.xml
article
70
70,71,110
SPORTS
[no value]
Grand National: Freak Steeplechase
Scheming to increase his tourist trade, William Lynn started the most foolhardy horse race known
[no value]
[no value]
ILES BRODY
ON THE 24th day of March, in every year for the past hundred years, the greatest, craziest, and best advertised horse race in the world is run at a little English village near Liverpool. The name of the village is Aintree and the industry is marmalade.
Esquire_19390301_0011_003_0079.xml
article
72
72,109,110
ARTICLE
[no value]
The Art of Skysnapping
Set Your focus at infinity and if you come too close to the subject, your relatives can do the worrying
[no value]
[no value]
FRED S. TOBEY
<p>THE earth-bound amateur photographers have very nearly run through the catalog of subjects arranged for them by a bountiful providence. They have immortalized the birds, the beasts and the fishes on their emulsions. They have dutifully recorded every field, fen and fell, down to the last accessible gully, and they have even turned their pitiless lenses upon their own naked children, leaving an indelible record of baby pictures that will do more to plague the maturing years of those innocents than anything we may bequeath them in the way of a national debt.</p>
Esquire_19390301_0011_003_0080.xml
article
73
73
cartoon
[no value]
"What Fool Thing Have You Invented Now?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0081.xml
article
74
74
cartoon
[no value]
“What’s Your Hurry?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0082.xml
article
75
75,148,149,150
THEATRE
[no value]
First Nights & Passing Judgments
Lamenting the fixed idea that all plays be About something and the dearth of pretty gals in musicals
[no value]
[no value]
GEORGE JEAN NATHAN
Two matters have been disturbing me lately, both in equal proportion. One is the continued controversy over whether plays should be About Something or should be simply content to be good entertainment. The other is the big shortage of good-looking girls in the musical shows.
Esquire_19390301_0011_003_0083.xml
article
76
76,140,141,143,144
BOOKS
[no value]
Esquire's Five-Minute Shelf
Your illusion-busting reviewer reads mostly books about the toppling world and also the lowdown on Valley Forge
[no value]
[no value]
CHARLES RUTHERFORD
<p>THE British Empire takes an awful beating from Dr. Robert Briffault, maceswinging author of The Mothers, Breakdown, and Europa. The Decline and Fall of the British Empire (Simon & Schuster, $2) is a coldly savage arraignment by a man who loves his country and hates to see it acting the sneak and the coward.</p>
Esquire_19390301_0011_003_0084.xml
article
77
77
cartoon
[no value]
"So That's the Way You Take Care of Things While I'm Away!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0085.xml
article
78
78
cartoon
[no value]
“All Hands on Deck, Commodore!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0086.xml
article
79
79,115,116
SATIRE
[no value]
Paderewski Plays the Piano
This kid,Tania Davis, made such a big hit in Miami,they didn't appreciate it in Tenleven,Ohio
[no value]
[no value]
WILLARD WIENER
You remember what kind of a bad year 1930 was. That was one of the really bad ones. That was when you couldn’t figure on hardly anything. That was the year when the bottom was out of practically everything. Just imagine what you would have done in 1930 if a Polack kid you didn’t know any too good came out of the blue with this one:
Esquire_19390301_0011_003_0087.xml
article
80
80,106
MUSIC
[no value]
Roulades and Cadenzas
With limited funds, anarchy in the pit,and singers unacquainted with the score or each other, You can't expect miracles
[no value]
[no value]
CARLETON SMITH
ONLY the other day the World’s Greatest Newspaper devoted a front-page paragraph to the fact that the Bishop of the Fejervar diocese in Hungary had forbidden the playing of the Bridal Chorus from Lohengrin at church weddings. “That music,” His Grace explained, “is highly inappropriate as it introduces an episode marked by the cooling of connubial bliss.”
Esquire_19390301_0011_003_0088.xml
article
81
81
cartoon
[no value]
"Daughter Complained About Your Tactics Last Night, So I'm Refereeing Tonight”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0089.xml
article
82
82,83,165
ARTICLE
[no value]
Smelling Them Out
Even the tough boys on Variety,who call'em as they see' em, can't tell what pictures will please the public
[no value]
[no value]
WOLFE KAUFMAN
SOME years ago Grace Moore made a film for Metro-Goldwyn-Mayer. It was made lavishly, but it was not a good picture, and customers of the film houses around the country did not patronize it. Several years later, the same Grace Moore made a film for a smaller company, Columbia.
Esquire_19390301_0011_003_0090.xml
article
84
84
cartoon
[no value]
"Honey, Have You Noticed That the Markings on the Backs of Our New Cards Aren't All Alike?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0091.xml
article
85
85,153,154
MOVIES
[no value]
The Candid Cameraman
Hollywood defeats its purpose as usual by making crime so exciting that only a dullard would want to live straight
[no value]
[no value]
PATTERSON MURPHY
THE best film play I have witnessed this season is R. K. O. Radio’s unpretentious drama called A Man to Remember. This simple tale, told so eloquently in photography, is no spectacle to call forth the kind of superlatives inevitably associated with the motion picture epic.
Esquire_19390301_0011_003_0092.xml
article
86
86,144,145,146,147
FICTION
[no value]
The River of Whales
No one knew if the sulphur-bottom was bewitched by the painted drum but he played merry Hell with the whalermen
[no value]
[no value]
RUSSELL ANNABEL
This is the Captain’s story. I disclaim all responsibility for it. Whether the yarn is truth or fiction I cannot say. The Captain told it to me one May evening on the windy beach of Chinitna Bay, in Alaska, and he told it well—so well, indeed, that I was caught in the spell of his eloquence and imagery, and at no time had the slightest doubt that I was listening to anything but gospel truth.
Esquire_19390301_0011_003_0093.xml
article
87
87
cartoon
[no value]
Cruise Cargo-last Fling Autumn Fire at Sea
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0094.xml
article
88
88
TRENDS IN DRESS
[no value]
Adding to the Vocabulary of Your Wardrobe
[no value]
[no value]
[no value]
[no value]
WE’VE exposed you to the fashionable crotal color before but haven’t really inoculated you with it. This color (the word crotal is Scottish, meaning reddish-brown) is one of the natural shades developed by the Scottish and Irish weavers of tweed.
Esquire_19390301_0011_003_0095.xml
article
89
89
TRENDS IN DRESS
[no value]
Country Breeks and Chukkas and All That
[no value]
[no value]
[no value]
[no value]
EVERYONE has a secret yearning to get back to the land, and some realize that ambition via country estate or farm. When a man indulges in the hobby of farming, dairying or breeding show dogs, cattle or horses, usually the last thing he thinks about is fashion.
Esquire_19390301_0011_003_0096.xml
article
90
90
cartoon
[no value]
"Why Don't You Move Over Here, Mr. Lowery, Where You'll Be Closer to Everything"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0097.xml
article
91
91,173,174
POTABLES
[no value]
Here’s to Your Health
Drink as a means, never as an end, find out how much you can enjoy and be guilded by your body metabolism
[no value]
[no value]
MURDOCK PEMBERTON
ONE of the first as well as the best of history’s columnists was Cicero. When he wasn’t writing news from the far-flung battlefronts or orations to be delivered from the cold floor of the Senate, he was telling about the joys of food and wine.
Esquire_19390301_0011_003_0098.xml
article
92
92,131
RECORDS
[no value]
On the Record
Though Swing music packs them in at the stadiums, the sweet stuff holds its own with a much larger following
[no value]
[no value]
CARLETON SMITH
THOUGH you don’t hear much about it, sweet jazz still lives on. During the last year or two, swing has been the whole noise. Everybody talks about it; praises or swears at it. But not everybody seems to realize that the sweet stuff has the bigger following— even among the youngsters.
Esquire_19390301_0011_003_0099.xml
article
93
93
cartoon
[no value]
“Do You Suppose It Would Do Any Good to Speak to Her Union Again?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0100.xml
article
94
94
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0101.xml
article
95
95,97
ARTICLE
[no value]
Soothsayers, Forsooth!
Their props are tea dregs,numbers, crystals, palm lines and the stars, and America's their willing oyster
[no value]
[no value]
BRUCE HENRI
WHEN civil war breaks out in bankrupt America in 1943, and Edward, once King of England, occupies the German throne by grace of Mussolini; when the whole civilized world is wallowing in strife and horror, and epidemics of fearsome diseases sweep from sea to sea ....
Esquire_19390301_0011_003_0102.xml
article
96
96
cartoon
[no value]
“Just Then, the Market Went Down!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0103.xml
advertisement
99
99
[no value]
[no value]
R. J. Reynolds Tobacco Company
[no value]
R. J. Reynolds Tobacco Company
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0104.xml
article
100
100,101
TRENDS IN DRESS
[no value]
Taste in Ties
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0105.xml
advertisement
102
102
[no value]
[no value]
Cluett, Peabody & Co., Inc.
[no value]
Cluett, Peabody & Co., Inc.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0106.xml
article
105
105
PICTORIAL FEATURES
[no value]
The Tower of Pierson College, Yale
[no value]
[no value]
[no value]
[no value]
THE beautiful Georgian tower of Pierson College dominates the cluster of fraternity houses on the campus of the new Yale. Pierson College was designed by the late James Gamble Rogers, and erected in 1932. It is the college home of two hundred upperclassmen.
Esquire_19390301_0011_003_0107.xml
article
107
107
cartoon
[no value]
“When Do I Pop Up? I'm Done!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0108.xml
article
108
108
cartoon
[no value]
“We’re Working Late Tonight, So You'd Better Run Out and Get Yourself An Evening Gown"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0109.xml
advertisement
111
111
[no value]
[no value]
National Distillers Products Corporation: Old Overholt
[no value]
NATIONAL DISTILLERS PRODUCTS CORPORATION
OLD OVERHOLT
[no value]
[no value]
Esquire_19390301_0011_003_0110.xml
article
112
112
cartoon
[no value]
"Now He's a Vice-president. Thanks to You for Forgetting to Lock the Door!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0111.xml
advertisement
113
113
[no value]
[no value]
Ford Motor Company: Mercury 8
[no value]
FORD MOTOR COMPANY
MERCURY 8
[no value]
[no value]
Esquire_19390301_0011_003_0112.xml
article
114
114
cartoon
[no value]
"Four Times I've Gone Back to Him and What Does It Get Me!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0113.xml
advertisement
117
117
[no value]
[no value]
Collier Florida Coast Hotels
[no value]
COLLIER FLORIDA COAST HOTELS
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0114.xml
advertisement
118
118
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0115.xml
advertisement
121
121
[no value]
[no value]
The New York Sun
[no value]
THE NEW YORK SUN
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0116.xml
advertisement
122
122
[no value]
[no value]
Vitalis
[no value]
VITALIS
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0117.xml
advertisement
123
123
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0118.xml
article
124
124
cartoon
[no value]
"I Know! You Won It in Another Prize Contest!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0119.xml
advertisement
125
125
[no value]
[no value]
Schenley Import Corp.: White Label
[no value]
Schenley Import Corp.
White Label
[no value]
[no value]
Esquire_19390301_0011_003_0120.xml
article
126
126
cartoon
[no value]
"This Cellophane Costume You Just Sold Me—am I Supposed to Wear Something Under It?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0121.xml
advertisement
127
127
[no value]
[no value]
The Alligator Co.
[no value]
THE ALLIGATOR CO.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0122.xml
advertisement
128
128
[no value]
[no value]
Bostonians
[no value]
Bostonians
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0123.xml
advertisement
129
129
[no value]
[no value]
Julius Wile Sons & Co., Inc.
[no value]
Julius Wile Sons & Co., Inc.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0124.xml
advertisement
130
130
[no value]
[no value]
Advertisement: Pepsodent Antiseptic
[no value]
[no value]
PEPSODENT ANTISEPTIC
[no value]
[no value]
Esquire_19390301_0011_003_0125.xml
advertisement
131
131
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0126.xml
advertisement
131
131
[no value]
[no value]
Botany Worsted Mills
[no value]
BOTANY WORSTED MILLS
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0127.xml
advertisement
132
132
[no value]
[no value]
Nunn-bush
[no value]
Nunn-Bush
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0128.xml
advertisement
133
133
[no value]
[no value]
The Stratbury Manufacturing Co.
[no value]
THE STRATBURY MANUFACTURING CO.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0129.xml
article
134
134
cartoon
[no value]
“Stop Calling Me Up, Dear, Everything's All Right!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0130.xml
advertisement
135
135
[no value]
[no value]
Schenley Distillers Corp.: Schenley’s Red Label
[no value]
SCHENLEY DISTILLERS CORP.
Schenley’s Red Label
[no value]
[no value]
Esquire_19390301_0011_003_0131.xml
article
136
136
cartoon
[no value]
“I Bet You’re Trying to Figure Out Why I Gave You That Necklace and Paid the Rent on This Apartment
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0132.xml
advertisement
137
137
[no value]
[no value]
Brown Shoe Company: Roblee
[no value]
Brown Shoe Company
Roblee
[no value]
[no value]
Esquire_19390301_0011_003_0133.xml
article
138
138
TRENDS IN DRESS
[no value]
Head Over Heels in Fashion
[no value]
[no value]
[no value]
[no value]
EVERY once in a while we get systematic and break things down for you. Herewith a bird’s-eye view of a smart selection of hats, shoes and hose for semisports wear this spring. All of these items are correct for informal wear in town and for spectator sports.
Esquire_19390301_0011_003_0134.xml
advertisement
139
139
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0135.xml
advertisement
140
140
[no value]
[no value]
The Frank H. Lee Co.
[no value]
THE FRANK H. LEE CO.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0136.xml
advertisement
141
141
[no value]
[no value]
Park & Tilford Import Corp.
[no value]
PARK & TILFORD Import Corp.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0137.xml
article
142
142
TRENDS IN DRESS
[no value]
Where Your Sweepstakes Hopes Take a Ride
[no value]
[no value]
[no value]
[no value]
YES, sir, this is where your money goes—the Grand National at Aintree where they run off the famous Irish Sweepstakes. We'll let you pause for one long lingering look, before gently wafting you back to reality by special permission of the fashion staff.
Esquire_19390301_0011_003_0138.xml
advertisement
143
143
[no value]
[no value]
Emerson
[no value]
EMERSON
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0139.xml
advertisement
144
144
[no value]
[no value]
M. Wile & Co., Inc.
[no value]
M. WILE & CO., Inc.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0140.xml
advertisement
145
145
[no value]
[no value]
Park & Tilford Import Corp.: Vat 69
[no value]
PARK & TILFORD Import Corp.
VAT 69
[no value]
[no value]
Esquire_19390301_0011_003_0141.xml
advertisement
146
146
[no value]
[no value]
Advertisement: Disney Hats
[no value]
[no value]
DISNEY HATS
[no value]
[no value]
Esquire_19390301_0011_003_0142.xml
advertisement
147
147
[no value]
[no value]
Bauer & Black, Division of the Kendall Co.
[no value]
BAUER & BLACK, Division of The Kendall Co.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0143.xml
advertisement
148
148
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0144.xml
advertisement
149
149
[no value]
[no value]
Advertisement: Briggs
[no value]
[no value]
BRIGGS
[no value]
[no value]
Esquire_19390301_0011_003_0145.xml
advertisement
150
150
[no value]
[no value]
Coopers, Inc.
[no value]
Coopers, Inc.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0146.xml
advertisement
151
151
[no value]
[no value]
International Latex Corpn
[no value]
INTERNATIONAL LATEX CORPN
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0147.xml
advertisement
152
152
[no value]
[no value]
Philip Morris: Bond Street
[no value]
PHILIP MORRIS
BOND STREET
[no value]
[no value]
Esquire_19390301_0011_003_0148.xml
advertisement
152
152
[no value]
[no value]
National Distillers Prod. Corp.: Old Angus
[no value]
National Distillers Prod. Corp.
OLD ANGUS
[no value]
[no value]
Esquire_19390301_0011_003_0149.xml
advertisement
153
153
[no value]
[no value]
Post Institute
[no value]
POST INSTITUTE
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0150.xml
advertisement
154
154
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
Esquire
[no value]
[no value]
Esquire_19390301_0011_003_0151.xml
advertisement
155
155
[no value]
[no value]
Calvert Distillers Corp.: Lord Calvert
[no value]
Calvert Distillers Corp.
LORD CALVERT
[no value]
[no value]
Esquire_19390301_0011_003_0152.xml
article
156
156
TRENDS IN DRESS
[no value]
Compromise for Commuters: Fifth Edition
[no value]
[no value]
[no value]
[no value]
WE’VE been solving the Problem of the Commuter for the last five years. You know—how can he bridge the gap between the country atmosphere at one end of the line and the town environment at the other? It’s still the same problem but they ring in a new solution on us every year.
Esquire_19390301_0011_003_0153.xml
advertisement
157
157
[no value]
[no value]
White Rock
[no value]
White Rock
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0154.xml
article
158
158
TRENDS IN DRESS
[no value]
Presenting the Most Presto of All Changos
[no value]
[no value]
[no value]
[no value]
IT’S always an advantage to be able to change your mind without also changing your clothes. For whatever it may be worth to them, these two men watching a country hunt race have the deep inner satisfaction of knowing that they could switch from spectator to active sports without so much as a flick of the pocket handkerchief . . .
Esquire_19390301_0011_003_0155.xml
advertisement
159
159
[no value]
[no value]
Advertisements
[no value]
BROWN-FORMAN DISTILLERY COMPANY.
EARLY TIMES
BROWN-FORMAN DISTILLERY COMPANY.
OLD TUCKER
[no value]
[no value]
Esquire_19390301_0011_003_0156.xml
article
160
160
TRENDS IN DRESS
[no value]
Here's How to Meet Spring Half Way
[no value]
[no value]
[no value]
[no value]
BETTER keep your fingers crossed, but so far these men are under the influence of nothing more pernicious than that early spring urge to dress up. And you’ll have to admit that they’ve yielded very sportingly. The man at the left wears a knee length, fly front covert coat; cut quite full, it conveys a sports feeling by the stitching, especially the four rows at the cuffs.
Esquire_19390301_0011_003_0157.xml
advertisement
161
161
[no value]
[no value]
The Chicago Daily News
[no value]
THE CHICAGO DAILY NEWS
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0158.xml
article
162
162
TRENDS IN DRESS
[no value]
Proving Even Fashions in Dignity Change
[no value]
[no value]
[no value]
[no value]
IF IT’S an extra special town occasion, you can still wear the black jacket and striped trouser combination. But if you want to be modern about it, you'll choose the new version demonstrated at the left. The jacket is a single breasted black herringbone cheviot, with an outside cash pocket and side vents.
Esquire_19390301_0011_003_0159.xml
advertisement
163
163
[no value]
[no value]
Radio Corporation of America: RCA Victorola
[no value]
RADIO CORPORATION OF AMERICA
RCA Victorola
[no value]
[no value]
Esquire_19390301_0011_003_0160.xml
advertisement
164
164
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0161.xml
advertisement
164
164
[no value]
[no value]
Holland-racine Shoes Inc.
[no value]
HOLLAND-RACINE SHOES INC.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0162.xml
advertisement
165
165
[no value]
[no value]
Otis
[no value]
OTIS
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0163.xml
advertisement
165
165
[no value]
[no value]
Park & Tilford Import Corp.: Apry
[no value]
PARK & TILFORD Import Corp.
APRY
[no value]
[no value]
Esquire_19390301_0011_003_0164.xml
advertisement
166
166
[no value]
[no value]
The Sherry Netherland
[no value]
THE SHERRY NETHERLAND
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0165.xml
advertisement
166
166
[no value]
[no value]
Browne Vintners Co., Inc.: Cointreau
[no value]
Browne Vintners Co., Inc.
COINTREAU
[no value]
[no value]
Esquire_19390301_0011_003_0166.xml
advertisement
167
167
[no value]
[no value]
Mansfield Shoes
[no value]
Mansfield Shoes
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0167.xml
advertisement
167
167
[no value]
[no value]
A. Stein & Company.
[no value]
A. STEIN & COMPANY.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0168.xml
advertisement
168
168
[no value]
[no value]
A. Stein & Company
[no value]
A. Stein & Company
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0169.xml
advertisement
168
168
[no value]
[no value]
Reliance Manufacturing Co.
[no value]
RELIANCE MANUFACTURING CO.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0170.xml
advertisement
169
169
[no value]
[no value]
Park & Tilford Import Corp.: Harvey's
[no value]
PARK & TILFORD Import Corp.
HARVEY'S
[no value]
[no value]
Esquire_19390301_0011_003_0171.xml
advertisement
169
169
[no value]
[no value]
The Little Corporal Company
[no value]
THE LITTLE CORPORAL COMPANY
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0172.xml
advertisement
170
170
[no value]
[no value]
Distilled Liquors Corporation: Hildick
[no value]
DISTILLED LIQUORS CORPORATION
HILDICK
[no value]
[no value]
Esquire_19390301_0011_003_0173.xml
advertisement
170
170
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
Esquire
[no value]
[no value]
Esquire_19390301_0011_003_0174.xml
advertisement
171
171
[no value]
[no value]
J.w.robinson Co.
[no value]
J.W.ROBINSON CO.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0175.xml
advertisement
171
171
[no value]
[no value]
Advertisement: Larvex
[no value]
[no value]
LARVEX
[no value]
[no value]
Esquire_19390301_0011_003_0176.xml
advertisement
171
171
[no value]
[no value]
Advertisement: Eye-gene
[no value]
[no value]
EYE-GENE
[no value]
[no value]
Esquire_19390301_0011_003_0177.xml
advertisement
172
172
[no value]
[no value]
Albert Richard
[no value]
ALBERT RICHARD
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0178.xml
advertisement
172
172
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0179.xml
advertisement
172
172
[no value]
[no value]
Lucky Tiger Mfg. Co.
[no value]
LUCKY TIGER MFG. CO.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0180.xml
advertisement
173
173
[no value]
[no value]
Pontiac
[no value]
Pontiac
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0181.xml
advertisement
173
173
[no value]
[no value]
Portis Bros. Hat Co.
[no value]
PORTIS BROS. HAT CO.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0182.xml
advertisement
174
174
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
Esquire
[no value]
[no value]
Esquire_19390301_0011_003_0183.xml
advertisement
174
174
[no value]
[no value]
Electro Tool Corp.
[no value]
ELECTRO TOOL CORP.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0184.xml
advertisement
174
174
[no value]
[no value]
The Christy Co.
[no value]
THE CHRISTY CO.
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0185.xml
advertisement
175
175
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0186.xml
advertisement
176
176
[no value]
[no value]
The American Tobacco Company
[no value]
The American Tobacco Company
[no value]
[no value]
[no value]
Esquire_19390301_0011_003_0187.xml