Issue: 19380201

Tuesday, February 1, 1938
February
2
True
9
Tuesday, June 30, 2015
5/23/2018 9:40:32 AM

Articles
cover
1
1
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Esquire
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Esquire_19380201_0009_002_0001.xml
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2
2
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Grace Line
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GRACE LINE
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Esquire_19380201_0009_002_0002.xml
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3
3
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Schieffelin & Co.
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Schieffelin & Co.
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Esquire_19380201_0009_002_0003.xml
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4
4
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The Florsheim Shoe Company
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THE FLORSHEIM SHOE COMPANY
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Esquire_19380201_0009_002_0004.xml
masthead
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5
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Esquire
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Esquire_19380201_0009_002_0005.xml
tableOfContents
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5
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Contents for February, 1938
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Esquire_19380201_0009_002_0006.xml
article
5
5
Editor's Note
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Pipe Dreams with Feet on the Desk
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Somebody told us the other day about a technical difficulty in recording sounds. We’ve even forgotten who it was, nor did we understand too clearly the exact nature of the difficulty. But it seems that the most highly developed modern recording mechanism is almost too highly developed for its own good, because it has an odd little trick of tending to pick up not only the sound of the moment but even the lingering sounds of several moments preceding.
Esquire_19380201_0009_002_0007.xml
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6
6,7
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Look, Incorporated
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LOOK, INCORPORATED
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Esquire_19380201_0009_002_0008.xml
article
8
8
TALKING SHOP WITH ESQUIRE
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SKI DOPE. America may be falling down, but the ski business is picking up. Those 4-lb. Norwegian packs, for example ... last word in scientific construction. In waterproofed material, mounted on a light tubular steel frame, the lower part of which is shaped as a bow between whose ends a leather or webbing band is mounted in a gentle curve which rests evenly across the back and the hips holding the pack away from your back and allowing air space between ... at the same time distributing the weight.
Esquire_19380201_0009_002_0009.xml
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8
8
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Advertisements
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Esquire_19380201_0009_002_0010.xml
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9
9
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John David, Inc.
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John David, Inc.
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Esquire_19380201_0009_002_0011.xml
article
10
10,14,172,173
Correspondence
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The Sound & the Fury
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My conviction has always been that the columns of the S. and F. department are filled chiefly with the epistolary products of frustrated poets, novelists, and writers in general. As I have never been very tolerant of the See-It-In-Print-At-Any-Cost School, it is with a certain reluctance that I indite this letter to the editors of Esquire (please, not “Esky!!!”).
Esquire_19380201_0009_002_0012.xml
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11
11
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Frankfort Distilleries, Incorporated
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Frankfort Distilleries, Incorporated
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Esquire_19380201_0009_002_0013.xml
article
12
12
TALKING SHOP WITH ESQUIRE
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DISAPPEARING PENCIL. Most guys feel no compunction whatsoever about pocketing any pencil they see lying around. Here’s a way to fox these lead lifters . . . the new “disappearing” pencil will be your closest attachment. It’s a neat, handy little affair about 4 inches long, attached to a spring chain which winds up like a spool inside a little round button which you pin on the under side of your coat lapel, completely out of sight.
Esquire_19380201_0009_002_0014.xml
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12
12
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Advertisements
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Esquire_19380201_0009_002_0015.xml
advertisement
13
13
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Gillette Blades
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Gillette Blades
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Esquire_19380201_0009_002_0016.xml
advertisement
15
15
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Cadillac: Cadillac Sixty Special
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Cadillac
CADILLAC Sixty SPECIAL
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Esquire_19380201_0009_002_0017.xml
article
16
16
TALKING SHOP WITH ESQUIRE
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LEARN TO PLAY "MUTUELS." They’re off! Brown Bomber out in front by a length.... Red Pepper second by a neck. ... Yellow Jacket third by half a length. ... Black Hawk, left at the post but coming up strong into contention! Figuring that twenty million (estimate of bettors every day in the United States) can’t be wrong, George C. Woolever, former head of a popular racing publication, has designed a racing game called “Mutuels,” patterned on actual racing at the track.
Esquire_19380201_0009_002_0018.xml
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16
16
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Advertisements
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Esquire_19380201_0009_002_0019.xml
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17
17
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Advertisement: the Cincinnati Enquirer
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THE CINCINNATI ENQUIRER
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Esquire_19380201_0009_002_0020.xml
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18
18
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Advertisement
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Esquire_19380201_0009_002_0021.xml
advertisement
18A
18A
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The F. & M. Schaefer Brewing Company: Schaefer
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THE F. & M. SCHAEFER BREWING COMPANY
Schaefer
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Esquire_19380201_0009_002_0022.xml
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18B
18B
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F. R. Tripler & Co.
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F. R. TRIPLER & CO.
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Esquire_19380201_0009_002_0023.xml
article
18B
18B,18D,18F,18H,18I,18J
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Manhattan Round-up
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Very fine idea to talk about serving a different wine with every course, to give six o’clock wine parties and so forth. But where to keep the stock of wine in these cellar-less abodes in which most of us live? Wine, of course, must be kept on its side ... which presents another problem.
Esquire_19380201_0009_002_0024.xml
advertisement
18C
18C
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The Paton Corp.: Café Rico
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The Paton Corp.
Café Rico
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Esquire_19380201_0009_002_0025.xml
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18D
18D
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Nassau
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NASSAU
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Esquire_19380201_0009_002_0026.xml
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18E
18E
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Advertisement
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Esquire_19380201_0009_002_0027.xml
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18E
18E
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Hotel Puritan
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HOTEL PURITAN
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Esquire_19380201_0009_002_0028.xml
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18E
18E
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Clyde-mallory Lines
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CLYDE-MALLORY LINES
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Esquire_19380201_0009_002_0029.xml
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18E
18E
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Nassau Bahamas
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NASSAU BAHAMAS
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Esquire_19380201_0009_002_0030.xml
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18F
18F
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United Fruit Company
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UNITED FRUIT COMPANY
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Esquire_19380201_0009_002_0031.xml
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18G
18G
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Jacob Ruppert: Ale
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JACOB RUPPERT
ALE
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Esquire_19380201_0009_002_0032.xml
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18H
18H
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Clicquot Club Soda
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CLICQUOT CLUB SODA
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Esquire_19380201_0009_002_0033.xml
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18H
18H
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C. G. Conn Ltd.
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C. G. CONN LTD.
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Esquire_19380201_0009_002_0034.xml
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18I
18I
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The Warwick
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The Warwick
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Esquire_19380201_0009_002_0035.xml
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18I
18I
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The Plaza New York
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The PLAZA New York
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Esquire_19380201_0009_002_0036.xml
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18J
18J
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Yolande
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YOLANDE
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Esquire_19380201_0009_002_0037.xml
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18J
18J
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George Lamaze
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GEORGE LAMAZE
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Esquire_19380201_0009_002_0038.xml
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18K
18K
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World Peaceways
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World Peaceways
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Esquire_19380201_0009_002_0039.xml
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18L
18L
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Parfums Corday, Inc.
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Parfums Corday, Inc.
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Esquire_19380201_0009_002_0040.xml
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19
19
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American Viscose Corporation: Crown Rayon
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American Viscose Corporation
CROWN RAYON
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Esquire_19380201_0009_002_0041.xml
article
20
20
PAINTING THE TOWN WITH ESQUIRE
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The Stork Club’s variation of “I’ll see you in the movies” is proving as fetching as any of the other tricks the genial Billingsley has pulled out of his bottomless hat. If your chapeau is new enough, or your curls turned under it at the proper line decreed by the mode, you sit at a table and look at an unopened bottle of wine while the movie test men do their stuff.
Esquire_19380201_0009_002_0042.xml
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20
20
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Advertisements
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Esquire_19380201_0009_002_0043.xml
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21
21
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Advertisement
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Esquire_19380201_0009_002_0044.xml
article
22
22
Backstage With Esquire
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If any of the boys this month are discoveries, they forgot to mention it. But L. F. ADDINGTON admits he has formerly written stories for children, and In Case Of Death constitutes his first bow to an adult audience. He was born in southwest Virginia, and spent the summers of his early youth hoeing corn on steep hillsides and roaming the woods for “sang” (genseng); in the winter he attended a one-room school and trapped mink along the creek.
Esquire_19380201_0009_002_0045.xml
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23
23
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Schieffelin & Co.: Hennessy Cognac Brandy
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Schieffelin & Co.
HENNESSY COGNAC BRANDY
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Esquire_19380201_0009_002_0046.xml
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24
24
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Collier Florida Coast Hotels
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COLLIER FLORIDA COAST HOTELS
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Esquire_19380201_0009_002_0047.xml
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25
25
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Health Ray Mfg. Co., Inc.
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HEALTH RAY MFG. CO., Inc.
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Esquire_19380201_0009_002_0048.xml
article
26
26
PAINTING THE TOWN WITH ESQUIRE
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If El Morocco is difficult to get into on a week night, you can imagine what it is of a Sunday with Arthur Brown being the magnet. Sunday night in New York has come to be the final wind up of the long week-end, a sort of leisurely recapitulation, with no sport victories to celebrate, no traumas to blot out with a good old binge.
Esquire_19380201_0009_002_0049.xml
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26
26
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Advertisements
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Esquire_19380201_0009_002_0050.xml
advertisement
27
27
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Jos. S. Finch & Co., Inc.: Golden Wedding
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JOS. S. FINCH & CO., INC.
Golden Wedding
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Esquire_19380201_0009_002_0051.xml
article
28
28
PAINTING THE TOWN WITH ESQUIRE
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A pleasant Sunday diversion we have found is the Hunt Breakfast at the Lombardy, 111 East Fifty-sixth. No horses stick their noses into the window but the correct hunt prerequisites are around in the matter of an English Sunday morning buffet.
Esquire_19380201_0009_002_0052.xml
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28
28
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Advertisements
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Esquire_19380201_0009_002_0053.xml
advertisement
29
29
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Advertisement: Esquire
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Esquire
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Esquire_19380201_0009_002_0054.xml
advertisement
30
30
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Hart Schaffner & Marx
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HART SCHAFFNER & MARX
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Esquire_19380201_0009_002_0055.xml
article
31
31,178,179,180
FICTION
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A Snake of One’s Own
He didn’t mind killing animals for the sake of knowledge, but doing it just for the excitement was revolting
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JOHN STEINBECK
<p>IT WAS almost dark when young Dr. Phillips swung his sack to his shoulder and left the tide pool. He climbed up over the rocks and squashed along the street in his rubber boots. The street lights were on by the time he arrived at his little commercial laboratory on the cannery street of Monterey.</p>
Esquire_19380201_0009_002_0056.xml
article
32
32,33,151,152,153
ARTICLE
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The Villages Are the Heart of Spain
There was plenty of bread in the town of Pozorubio, while in war-torn Madrid, a few miles away, people were starving
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JOHN DOS PASSOS
FIRST it was that the driver was late, then that he had to go to the garage to get a mechanic to tinker with the gasoline pump, then that he had to go somewhere else to wait in line for gasoline; and so, in pacing round the hotel, in running up and down stairs, in scraps of conversation in the lobby, the Madrid morning dribbled numbly away in delay after delay.
Esquire_19380201_0009_002_0057.xml
article
34
34
cartoon
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“Does My Slip Show?"
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Esquire_19380201_0009_002_0058.xml
article
35
35,153,154,156,157
PERSONALITIES
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The Beard of Iron
Wondering how long Balbo, that onceproud hero of Fascism, will serve Il Duce by standing and waiting in Libya
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ANONYMOUS
HE MIGHT have been cast as Brutus to Mussolini’s Caesar. But Brutus wound up a failure. Air Marshal Italo Balbo is as determined as his bristling black beard to master his destiny more efficiently. And so Fascist Italy’s No. 1 Forgotten Hero swallows his political castor-oil and bides his time with strained pretense of contentment.
Esquire_19380201_0009_002_0059.xml
article
36
36,37,144,145
FICTION
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Dialogue By Night
Along with the drinking come trivia and tragedy, the dying of old loves and ever-bright beginning of the new
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HUBBELL ROBINSON
JOHN, the waiter, looked at the customers. &ldquo;Talk, talk, talk,&rdquo; he said to himself. &ldquo;What can they talk about? And why do they come here and spend all this money to do it? Can&rsquo;t tell me that those dames&rsquo; conversation&mdash;or the guys&rsquo; either&mdash;is worth all the dough it costs &rsquo;em.&nbsp;Least not from what I hear of it. What do they have to say that keeps &rsquo;em up this late? There ain&rsquo;t that much stuff in the world to gas about. No, sir, you can&rsquo;t tell me. It just don&rsquo;t make sense.&rdquo;
Esquire_19380201_0009_002_0060.xml
article
38
38
cartoon
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"Gawdamighty! Why don’t somebody fix that bridge—Ah can’t always be rememberin’ it got washed away l
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Esquire_19380201_0009_002_0061.xml
article
39
39
SATIRE
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What Shall I Tell My Father?
Parents should, at least, know enough not to make those embarrassing breaks, but they’re awfully slow to catch on
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E. S. BOSTWICK
THESE booklets on What Shall I Tell My Child? remind me that something will have to be done about Father! You would think, at his age, he would have looked up Words in the dictionary, or that he&rsquo;d Talk with the other boys, wouldn&rsquo;t you? Not long ago, my sister Constance and I spent two days in stuffy kennels before we found a suitable mate for our pet Pekingese, Joy.
Esquire_19380201_0009_002_0062.xml
article
40
40,41
POETRY
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Songs for Eight O’Clock
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PETER DE VRIES
<p>Clocks tinkle over a gaunt hour. From alleyways the brittle clop of hoofs Rifts his last sleep. Among the broken roofs The sudden sallow kitchens bloom; Hands fumble thickly in a growing room. Along the alley steals the dawn Gray as the cats that sniff and yawn Among the ashes in an ashen gloom.</p>
Esquire_19380201_0009_002_0063.xml
article
42
42,124,126
FICTION
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Three Strings of Pearls
Probably your best friend’s friend has had the same amazing experience —or at least, so you’ve been told
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MANUEL KOMROFF
THERE is a curious tale about a lady who once walked into a fashionable Fifth Avenue jewelers and asked to see a string of pearls. She was a big woman, in the early forties. Over her dress she wore a yellow duster and she carried a big handbag under her arm.
Esquire_19380201_0009_002_0064.xml
article
43
43
cartoon
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“You Might as Well Turn the Page—i'm Not Turning Around"
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Esquire_19380201_0009_002_0065.xml
article
44
44
cartoon
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“That’s a Helluva Resolution for All You Girls to Make!”
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Esquire_19380201_0009_002_0066.xml
article
45
45,141,142
ARTICLE
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The Camel of the Prophet
The Moslems will tell you that Allah is just, and when a man is guilty of blasphemy, he is sure to be punished
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COMDR. ATTILIO GATTI
HOLDING tightly to the rail, Trubetzky, my old friend De Croci, and myself were the only passengers having the persistence of character and the resistance of stomach to remain on deck while the S. S. Perla fought to hold her position before the stretch of rocky coast where lay the town of Mogadiscio.
Esquire_19380201_0009_002_0067.xml
article
46
46,47,169
FICTION
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In Case of Death
There was no money left, and the doctor said they couldn’t use a cow or work horse at the hospital
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L. F. ADDINGTON
MAW was worried bad. She was afraid little Rufe was a-goin to die. She stood over him a-wettin his hot brow and a-talkin soft to him. Me, I was bendin over the footboard of the old bedstead. I was helpless. Maw and me had said little Rufe would grow up to be a great man.
Esquire_19380201_0009_002_0068.xml
article
48
48,139,140,141
SPORTS
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The Rise of the Ski-golo
And if you get tired of skiing, you can take a whirl at the Schuhplattler which is easy after a few gluehweins
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M. SPRINGER
P. READ
BACK in the Terrible Twenties, the Gigolo was the idol of Deb and Dowager alike. This swarthy, burning-orbed maestro of Terpsichore was becoming a definite menace to mankind&mdash;then came the depression, and the tango tick was the first luxury American husbands could afford to do without.
Esquire_19380201_0009_002_0069.xml
article
49
49
cartoon
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"Something’s Wrong, Charlie—those People Are Supposed to Be Below Us”
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Esquire_19380201_0009_002_0070.xml
article
50
50
cartoon
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“It’s About Time!!—i’m Freezing!”
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Esquire_19380201_0009_002_0071.xml
article
51
51,123,124
FICTION
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Subject: Resignation
He kept saying it was nice to be free and alive—and you seldom see the moon from a prison cell
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LOUIS PAUL
BILL SULLY twisted another sheet of paper into his portable. It was his fifth effort to word his resignation in such a way as to appear unconnected with the Rauson business. He wrote: &ldquo;From: William S. Sully To: Regional office, Department of Justice Subject: Resignation I wish to submit my resignation, to take effect immediately.&rdquo;
Esquire_19380201_0009_002_0072.xml
article
52
52,176,177
SATIRE
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The Sea Witch of Gloucester
There was gear in the dunnage of Bowleg Bill that no God-fearing fisherman would ever take to sea
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JEREMIAH DIGGES
TONY FAYAL he is my dorymate. But Tony he comes to me before we clear Gloucester for the Banks, and he says: &ldquo;Man&rsquo;eel, I stay ashore this trip.&rdquo; And I say: &ldquo;Tony, why you stay ashore?&rdquo; And he says: &ldquo;Man&rsquo;eel, last night the door at my house swings open in a dead calm.&rdquo;
Esquire_19380201_0009_002_0073.xml
article
53
53
cartoon
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“Marry Me, Darling, and I’ll Take You Away From All This"
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Esquire_19380201_0009_002_0074.xml
article
54
54,107
FICTION
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The President’s Report
He thought it would be great sport to ferret out the gossip about his firm and grab another sop for his vanity
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[no value]
SÁNDOR HUNYADY
THE fifty-year-old man who was sitting in the tile bathtub, washing his back with the red rubber sponge, was a monster. Corpulent, brutal, paunchy. On his left calf there was a well-developed knot of varicose veins; on each of his feet two toes had grown together.
Esquire_19380201_0009_002_0075.xml
article
55
55
cartoon
[no value]
“Oh—then You’re Not a Conductor—and This Isn’t the Fifth Avenue Bus?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0076.xml
article
56
56
cartoon
[no value]
“But It’s Not Fair to You—i May Keep on Throwing Sevens All Night”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0077.xml
article
57
57,116,118
SPORTS
[no value]
How Dim-Brained Can a Star Be?
If yon aren’t so hot on the golf links you can just tell the boys that you’re hampered by an over-developed cerebrum
[no value]
[no value]
HERB GRAFFIS
<p>LESS than a warranted amount of scientific follow-up has been granted to flippantly sincere confessions of great athletes who have admitted “athletes are dumb.” It was thought to be merely an entertaining, modest statement when Robert T. Jones, Jr., the historic golfer, was quoted as having opined that all good golfers may not be stupid but it would help them if they were.</p>
Esquire_19380201_0009_002_0078.xml
article
58
58,160,161
ARTICLE
[no value]
Gourmet’s Guide to Mexico
Hints on the milder Mexican foods and how to put out the fire after you’ve had a bite of mole poblano
[no value]
[no value]
FRANK C. HANIGHEN
IT&rsquo;S foolish to insist that you can&rsquo;t eat Mexican food. But you have to be cautious. To swallow rashly a mouthful of mole poblano will bring tears to your eyes, perspiration from unsuspected pores and send you back permanently to beefsteak and potatoes.
Esquire_19380201_0009_002_0079.xml
article
59
59
cartoon
[no value]
"I Said I Just Heard That I Won First Prize in the Sweepstakes, Sir!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0080.xml
article
60
60
cartoon
[no value]
“Stop Telling Me How Proud You Are to Be Seen on the Street with Me and Call a Cab!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0081.xml
article
61
61,100,102
ARTICLE
[no value]
Rudy, Radio and Rapture
How Rudy Vallee, after crooning his way into fame as a glamor boy from Yale, made an honest man of himself
[no value]
[no value]
ROBERT J. LANDRY
RADIO, back in 1929, was as homefolksy as grandpa&rsquo;s red flannel drawers. There was good stirring brass band music and fine, stimulating, chin-up poetry. Broadcasters were just beginning to practice medicine over the air and were showing a marked solicitude&mdash;destined to become a furious insistence&mdash;concerning the intimate insides of the entire family.
Esquire_19380201_0009_002_0082.xml
article
62
62,115,116
FICTION
[no value]
When I Was a General
Small boys, even as great nations, learn there’s superior strength in alliance, and wisdom in compromise
[no value]
[no value]
MICHAEL CROWLEY
IT WAS Saturday and I got on my bicycle to go riding. At first I thought I would go down to Harold Masse&rsquo;s house, and get him. But as I started out of our driveway, I saw Ernest Graham on his tricycle in his driveway. He is a little kid only about half as old as I am and lives two houses away.
Esquire_19380201_0009_002_0083.xml
article
63
63
cartoon
[no value]
"It’s the Sea Crest Bachelors Apartments . . . Eight Women Are Trapped on the Roof"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0084.xml
article
64
64
cartoon
[no value]
“The Chicago Fire, the Sinking of the Titanic, and My Marriage"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0085.xml
article
65
65,181,182,183,184,185
PERSONALITIES
[no value]
Ambassador to Art
Saga of Chester Dale, who’s spent six million dollars on pictures in ten years—because he likes them
[no value]
[no value]
MURDOCK PEMBERTON
IF YOU had chanced to be walking on Madison Avenue, New York, in the Sixties, on a starry night about one o&rsquo;clock, you might have seen a giant of a policeman walking along holding the arm of a dapper gentleman, coat collar turned up, dancing pumps on his feet and perhaps a high hat slanted to the east.
Esquire_19380201_0009_002_0086.xml
article
66
66,67
PICTORIAL FEATURES
[no value]
A Selection of Paintings From the Chester Dale Collection
[no value]
[no value]
[no value]
[no value]
When Bignou and Dale first knew each other, Dale said he wanted an important Van Gogh. Bignou, not knowing his man, replied that he had a fine one but that it was too expensive for Dale. (Or was that French bait?) Dale asked to see it. The picture was in London; Bignou had only a press photograph.
Esquire_19380201_0009_002_0087.xml
article
68
68
cartoon
[no value]
“Oh Well—i Practically Got Them the Same Way"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0088.xml
article
69
69,181
SATIRE
[no value]
After the Robbery
It ain’t good sense for the police to hang around the scene of a crime when like as not, the guys won’t come back
[no value]
[no value]
JOHN MCCARTEN
WHEN I telephoned police headquarters to tell them that our apartment had been looted, the man I talked to was very solicitous. &ldquo;That&rsquo;s too bad,&rdquo; he said, &ldquo;too bad. I guess your place is all tore up, eh?&rdquo; I said it was. &ldquo;Everything throwed on the floor?&rdquo;
Esquire_19380201_0009_002_0089.xml
article
70
70,71,100
FICTION
[no value]
Drum Beat in Harvest Time
It was the emperor’s war, but all male peasants between the ages of eighteen and forty were invited
[no value]
[no value]
PETER NEAGOE
THE peasants were as active as bees in high summer. The village itself was like a hive full with honey. It was redolent with ripe straw, it glowed golden, for the wheat and rye had been harvested. The hay lofts were full with good hay. The threshing machine hummed, chaff flew, ripe grain streamed steadily into sacks, men and women hustled about, fowls cackled contentedly in the yards and in the streets where they found here some grain, there some spears fallen from the wagons.
Esquire_19380201_0009_002_0090.xml
article
72
72,110
ARTICLE
[no value]
Carolina Fish-fry
The farmer leaves his cattle, and the bridegroom leaves his bride, when it’s rumored there’s a fish-fry on the river
[no value]
[no value]
JAY FRANKLIN
WAY down south in Dixie, where men are men and women aren&rsquo;t much worried about it, there is one peculiar institution entirely unprofaned by the female of the species. Or, as one sturdy Carolinian put it, &ldquo;it hain&rsquo;t been ruint by the women.&rdquo; This is the famous fish-fry of the Carolinas, a social diversion as proudly masculine as heavyweight wrestling.
Esquire_19380201_0009_002_0091.xml
article
73
73
cartoon
[no value]
“Whatever Possessed You to Answer My Ad for a Traveling Companion?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0092.xml
article
74
74
cartoon
[no value]
"Amnesia Victim—she Can’t Remember Anything!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0093.xml
article
75
75,126
THE LIVELY ARTS
[no value]
Don’t Tread on Me!
They can play havoc with some things, but when it comes to amusement, they had better damn well leave us alone
[no value]
[no value]
GILBERT SELDES
I WOULDN&rsquo;T be too dogmatic about it, but I think that baseball and indifferently comic radio comedians and Class B pictures will make tougher going for any would-be dictator in America than all the good defenders of our liberties put together.
Esquire_19380201_0009_002_0094.xml
article
76
76,113,115
FICTION
[no value]
He Thought Twice
The people in the town where Biggins lived agreed that he was not so very bright, but he would not hurt anyone
[no value]
[no value]
GENE JONQUET
WHEN I read in the papers about Biggins being in the Cook County Jail I went to see him several times, as soon as they would let me, just out of curiosity. Biggins was not a kid you couldn&rsquo;t talk to if you took your time and tried to understand him, and especially if you did not wear a coat.
Esquire_19380201_0009_002_0095.xml
article
77
77
cartoon
[no value]
“Hasn’t Anyone Spoken to the Warden About a Rock Crusher?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0096.xml
article
78
78,145,146,148
THEATRE
First Nights & Passing Judgments
After the Guild Has Messed Around with Left Wing Drama and Hollywood Melodrama the Alfred Lunts Mak
After the Guild has messed around with Left Wing drama and Hollywood melodrama the Alfred Lunts make it honest again
[no value]
[no value]
GEORGE JEAN NATHAN
IT WAS a lucky day for the Theatre Guild when Eugene O&rsquo;Neill first communicated to its board of directors the news of the advent in the southmost reaches of Georgia of Prof. Orville P. Mosedinck. This Prof. Mosedinck, O&rsquo;Neill discovered, was a hypnotist extraordinaire; nothing like him, said O&rsquo;Neill, had ever been seen anywhere; his powers were magic itself.
Esquire_19380201_0009_002_0097.xml
article
79
79
cartoon
[no value]
"But This Act Is Different—she Comes on the Stage and Then Starts to Dress!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0098.xml
article
80
80
cartoon
[no value]
“I'll Bet the Bank Examiners Are Having a Hell of a Time with My Books!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0099.xml
article
81
81,148,149
MUSIC
Roulades and Cadenzas
While They All Play Together Meekly Enough, You Still Get the Impression That Their Proud French Sp
While they all play together meekly enough, you still get the impression that their proud French spirits rebel
[no value]
[no value]
CARLETON SMITH
HAVING too many times had it thrown up to me that they do it better in France, I thought it practical to get a line on their technique first-hand. So, for the better part of the past two months, I have abandoned myself to the persuasions of Paris, revised my notions of time, space and the laws of gravity, and come to agree with the never-tired Gallic business man that it is salutary for the soul to lose its body now and then and find it later, all chastened and repentant.
Esquire_19380201_0009_002_0100.xml
article
82
82,131,134
BOOKS
[no value]
Esquire’s Five-minute Shelf
In which Uncle Burton, always a great guy for personal freedom, warns us against "born leaders"
[no value]
[no value]
BURTON RASCOE
THE sermon this month, dear brethren, has to do with cabbages and kings. When I have finished I leave it to you to decide who are the cabbages. I shall use as my texts: Cards the Windsors Hold (Lippincott, $2) by Stanton B. Leeds. (Don&rsquo;t jump at obvious conclusions, yet.)
Esquire_19380201_0009_002_0101.xml
article
83
83
cartoon
[no value]
“Er—mr. Giminck—i'm Afraid You’re Taking Our Sign Too Literally"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0102.xml
article
84
84,102
POTABLES
[no value]
Colonial Bottoms Up
When Freedom was new, our patriots drank the health ol young Washington with rum, boiling water and ginger
[no value]
[no value]
MURDOCK PEMBERTON
WHEN the gentlemen rented all the snowy hillsides in America and imported all the handsome Austrians who could slide on skis, they more or less overlooked the prime requisite in outdoor sports&mdash;potables on, but without ice. Present indications are that the oversight has been corrected as both Sun Valley in Idaho and the ski slopes on the Massachusetts and Vermont sectors have added special lists of things to pick you up at the proper moment.
Esquire_19380201_0009_002_0103.xml
article
85
85
PICTORIAL FEATURES
[no value]
Wendy Barrie
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0104.xml
article
86
86
PICTORIAL FEATURES
[no value]
Andrea Leeds
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0105.xml
article
87
87,110,113
MOVIES
[no value]
The Candid Cameraman
The French are an odd little people, fond of dancing and light wine, and movies where the actors speak French
[no value]
[no value]
MEYER LEVIN
THIS is the year of blessing for the French motion picture makers. They have hit their pace, lengthened their stride. They are turning out film of quality and quantity. While Rene Clair, most original of the Gallic film creators, makes an exile&rsquo;s compromises in England because&mdash;as he said a year ago&mdash;he can&rsquo;t find money for further production in France&mdash;a whole slew of directors, some talented in other directions, but most of them no match for Rene Clair, are finding capital, and a whole slew of producers are finding profit in native films.
Esquire_19380201_0009_002_0106.xml
article
88
88,161,162,164,168
SPORTS
[no value]
Fish Loses Man
How can you call it sporting when the fish hasn’t been consulted and has no idea what the hell goes on?
[no value]
[no value]
DONALD HOUGH
ANOTHER summer has passed and again I didn&rsquo;t catch any fish. In case you think I&rsquo;m complaining about a trifle, I ought to point out that for eight years I have been trying to catch a mess of fish. In regard to the kind or size, I have not been ambitious.
Esquire_19380201_0009_002_0107.xml
article
89
89,90,91
PICTORIAL FEATURES
[no value]
A Portfolio of Florida Sketches
[no value]
[no value]
[no value]
ERIC LUNDGREN
FLORIDA is the land of the holiday where tourists are lured by the climate and pampered by the merchants. There are tourists who sit in the sun, working like Hell to get a tan. Then there are tourists who simply sit. Pale school teachers try to forget the assembly room and the Eight A Sixes.
Esquire_19380201_0009_002_0108.xml
article
92
92
cartoon
[no value]
“For God’s Sake Old Boy—careful!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0109.xml
article
93
93,169,171
ARTICLE
[no value]
Peter Pan Chimpanzees
Man, deriving from the embryo of the ape, is the one animal that never achieves adulthood
[no value]
[no value]
FREDERICK BOYED
IT IS over ten years now since Bolk, the Dutch anatomist, published his theory of foetalization which may explain the appearance and actions of what is facetiously called a human being. According to Bolk, man evolved not by outgrowing the adult characteristics of his apish progenitors, but by the suppression of these adult stages.
Esquire_19380201_0009_002_0110.xml
article
94
94,95
SATIRE
[no value]
Boys Will Be Boys
We've often wondered what vile thoughts are contained in collegiate minds. Here are all the answers.
[no value]
[no value]
ROBERT T. SOUTER
[no value]
Esquire_19380201_0009_002_0111.xml
article
96
96,123
FICTION
[no value]
The Yale Boy’s Mother
Mrs. Everly was engagingly frank about her age, and yet she seemed to fit beautifully into the party
[no value]
[no value]
EDWARD STEVENSON
RICKIE was a little tight when I arrived but he was still a good enough host to take me around and introduce me to everyone I didn&rsquo;t know. &ldquo;Jim Butterfield,&rdquo; he said. &ldquo;Amherst &rsquo;38.&rdquo; One of the fellows, who was also a little tight, said, &ldquo;Butterfield-38? The face is familiar but the name sounds like a wrong number.&rdquo;
Esquire_19380201_0009_002_0112.xml
article
97
97
cartoon
[no value]
“This Is Entirely at Your Own Risk, Sir. You’re the Only Male Passenger Aboard"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0113.xml
article
98
98
cartoon
[no value]
“D-d-darling, with Your Cold and All—i Was Kissing the Maid Goodnight Instead"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0114.xml
article
99
99,174,175
ARTICLE
[no value]
The Iron Horse Comes Back
After all, for the past century steam power has been successfully adjusted to meet new conditions
[no value]
[no value]
G. H. BURCK
IF THE average man today believes that the life of a locomotive is practically endless, and that railroads seem to buy new ones out of almost any consideration except the fact that the old ones are finally worn out, nobody can justly accuse him of harboring a delusion.
Esquire_19380201_0009_002_0115.xml
article
101
101
cartoon
[no value]
“Put It Down, Lady . . . Do You Want to Get Me in Trouble with the Union?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0116.xml
article
103
103
cartoon
[no value]
“Don’t Pay Any Attention. It’s Just My Husband Hinting That the Party Is Over"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0117.xml
article
104
104,105
Technical Fashions
[no value]
Caravans for Jungles
[no value]
[no value]
[no value]
ALEXIS DE SAKHNOFFSKY
They say the natives of darkest Africa are getting kind of blas&eacute;, what with everybody swooping down on them to take their pictures, study their habits, and explore them generally. But they&rsquo;re in for a terrific jolt when they see the three trailers Count Alexis de Sakhnoffsky has designed for the tenth Gatti African Expedition. These luxurious caravans are constructed of stainless steel.
Esquire_19380201_0009_002_0118.xml
article
106
106
cartoon
[no value]
“Why, Mr. Gilmore! I Thought You Had Gone Home Hours Ago!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0119.xml
article
108
108
ARTICLE
[no value]
Indoor Quarters for Outdoor Men
A design for a hunting lodge, serving as more than a place in which to come out of the rain
[no value]
[no value]
G. McSTAY JACKSON
PRIMITIVE man was a great big outdoors type of fellow for the simple reason that he had to be. There was virtually no such thing as indoors in his time. But today the shoe is on the other foot. We are mostly indoors fellows because the outdoor life has become a pretty scarce commodity and only the ones who make a special effort to track it down get a man-sized taste of it.
Esquire_19380201_0009_002_0120.xml
article
109
109
PICTORIAL FEATURES
[no value]
Design for a Hunting Lodge
[no value]
[no value]
[no value]
G. McStay Jackson
[no value]
Esquire_19380201_0009_002_0121.xml
article
111
111
cartoon
[no value]
Cartoon
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0122.xml
article
112
112
cartoon
[no value]
“He Doesn’t Speak English, Dear!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0123.xml
article
114
114
TRENDS IN DRESS
[no value]
London Takes to the Black Lord's Hat
[no value]
[no value]
[no value]
[no value]
THE black Lord&rsquo;s hat is an important fashion in England, where it supplements the black Homburg without supplanting it. The crown is invariably pinched, the raw edge brim worn turned up all around. The grey ulster of herringbone tweed, like one recently made for King George VI, is cut on heightening lines with slanting unflapped pockets and a belted back.
Esquire_19380201_0009_002_0124.xml
article
117
117
cartoon
[no value]
"But Dear—don’t You Find It Hard to Work with That Orchestra in Your Office!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0125.xml
advertisement
119
119
[no value]
[no value]
Peabody & Co.,inc.: Arrow
[no value]
Peabody & Co.,Inc.
ARROW
[no value]
[no value]
Esquire_19380201_0009_002_0126.xml
article
120
120
TRENDS IN DRESS
[no value]
The Dress-up Tendency of Business Men
[no value]
[no value]
[no value]
[no value]
OWING to the over-popularity of the tweed jacket and grey slacks that are now being worn in town by English clerks, well dressed English business men have begun to appear at their offices in black jacket and striped trousers, as shown in the sketch on the right.
Esquire_19380201_0009_002_0127.xml
advertisement
121
121
[no value]
[no value]
Chrysler
[no value]
Chrysler
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0128.xml
article
122
122
TRENDS IN DRESS
[no value]
Paging the Ski-conscious Outdoorsman
[no value]
[no value]
[no value]
[no value]
WHETHER you go in for downhill or cross-country skiing, racing or touring&mdash;or even if you&rsquo;re one of those Ski-golos who excel at the waltz, you must give pause for your accessories. Among those found eminently practical at fashionable resorts are (beginning at the top, counter-Algerwise, and working our way down) a black Tyrolean hat, a reversible wind jacket with flap pockets, Norwegian mittens, Austrian ski hose, wind mitts and colored headbands.
Esquire_19380201_0009_002_0129.xml
article
125
125
cartoon
[no value]
"My Wife Is Having Me Watched"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0130.xml
advertisement
127
127
[no value]
[no value]
H. J. Heinz Co.: Heinz Tomato Juice
[no value]
H. J. Heinz Co.
Heinz Tomato Juice
[no value]
[no value]
Esquire_19380201_0009_002_0131.xml
article
128
128
cartoon
[no value]
“Oh, Thank You, Mademoiselle—and If You Have Any Old Brokers You Don’t Want Any More, I’d Appreciat
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0132.xml
advertisement
129
129
[no value]
[no value]
Schenley Import Corp.: White Label
[no value]
Schenley Import Corp.
White Label
[no value]
[no value]
Esquire_19380201_0009_002_0133.xml
article
130
130
TRENDS IN DRESS
[no value]
To Palm Beach Via the French Riviera
[no value]
[no value]
[no value]
[no value]
HERE are two important new fashions in beach wear. On the left, the combination of the new mocha colored linen and cotton mixed beach shirt, made in collarless style, with seaweed color beach slacks that are as new in cut as they are in color, distinguished by the four-inch waistband with self straps and buckles.
Esquire_19380201_0009_002_0134.xml
article
132
132
cartoon
[no value]
“Well, Go On! Er-enter Into the Spirit of Things!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0135.xml
advertisement
133
133
[no value]
[no value]
Browne Vintners Co., Inc.: Cointreau
[no value]
BROWNE VINTNERS CO., INC.
COINTREAU
[no value]
[no value]
Esquire_19380201_0009_002_0136.xml
article
135
135
[no value]
[no value]
[no value]
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0137.xml
article
136
136
TRENDS IN DRESS
[no value]
Before the Game Gets Down to Braces
[no value]
[no value]
[no value]
[no value]
THIS father and son contest has apparently just begun, to judge from the length of their cigars and has not yet reached that coat-divesting warm-up stage which would reveal the players stripped down to their braces. You just know they wear the latter, however, as there&rsquo;s no other accounting for the perfect hang of the trousers which, while permitting an easy, natural break above the instep, are yet hiked up so trimly about the, as it were, breech as to assure the wearer against ever being classified as a droopy-drawers.
Esquire_19380201_0009_002_0138.xml
advertisement
137
137
[no value]
[no value]
Dobbs
[no value]
DOBBS
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0139.xml
article
138
138
TRENDS IN DRESS
[no value]
In Nassau, Just This Side of Paradise
[no value]
[no value]
[no value]
[no value]
IN the foreground the cotton &ldquo;butcher&rdquo; shirt, so-called because in the south of France where it originated the butchers wear aprons with this type of check. Grey flannel shorts and red canvas shoes with crepe soles and heels. In the background the new hemp color lightweight jacket worn with grey flannel trousers, yellow colored shirt, red silk neckerchief, coconut straw hat and brown Weejuns polished like shoes.
Esquire_19380201_0009_002_0140.xml
advertisement
139
139
[no value]
[no value]
Hickok
[no value]
HICKOK
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0141.xml
advertisement
140
140
[no value]
[no value]
U. S. Patent Office: Kleenex Disposable Tissues
[no value]
U. S. Patent Office
KLEENEX DISPOSABLE TISSUES
[no value]
[no value]
Esquire_19380201_0009_002_0142.xml
advertisement
141
141
[no value]
[no value]
Advertisements
[no value]
THE ALLIGATOR COMPANY
ALLLIGATOR HOODED SKI JACKET
THE ALLIGATOR COMPANY
GALECLOTH SKI JACKET
[no value]
[no value]
Esquire_19380201_0009_002_0143.xml
advertisement
142
142
[no value]
[no value]
Vitalis
[no value]
VITALIS
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0144.xml
advertisement
143
143
[no value]
[no value]
Esquire · Coronet, Inc.: Verve
[no value]
ESQUIRE · CORONET, INC.
Verve
[no value]
[no value]
Esquire_19380201_0009_002_0145.xml
advertisement
144
144
[no value]
[no value]
Guinness
[no value]
GUINNESS
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0146.xml
advertisement
145
145
[no value]
[no value]
Burdine’s
[no value]
Burdine’s
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0147.xml
advertisement
146
146
[no value]
[no value]
General Electric Co.: General Electric Sunlamps
[no value]
General Electric Co.
GENERAL ELECTRIC SUNLAMPS
[no value]
[no value]
Esquire_19380201_0009_002_0148.xml
advertisement
147
147
[no value]
[no value]
John B. Stetson Company
[no value]
John B. Stetson Company
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0149.xml
advertisement
148
148
[no value]
[no value]
The Little Corporal Company
[no value]
THE LITTLE CORPORAL COMPANY
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0150.xml
advertisement
149
149
[no value]
[no value]
Schenley Import Corp.: Dubonnet
[no value]
Schenley Import Corp.
Dubonnet
[no value]
[no value]
Esquire_19380201_0009_002_0151.xml
article
150
150
TRENDS IN DRESS
[no value]
At Nightfall in the Berkeley Buttery
[no value]
[no value]
[no value]
[no value]
ON the left, man dressed in the typical London manner which is ipso facto the prevailing standard for well dressed men the world over. A single breasted unfinished worsted with colored stripes, in the fashionable two-button lapel model worn with a blue broadcloth solid color shirt with soft cuffs, a starched collar and a striped woven silk tie.
Esquire_19380201_0009_002_0152.xml
advertisement
151
151
[no value]
[no value]
Advertisement: Bromo-seltzer
[no value]
[no value]
BROMO-SELTZER
[no value]
[no value]
Esquire_19380201_0009_002_0153.xml
advertisement
152
152
[no value]
[no value]
The Frank H. Lee Co.
[no value]
THE FRANK H. LEE CO.
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0154.xml
advertisement
153
153
[no value]
[no value]
Coopers Inc.
[no value]
Coopers INC.
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0155.xml
advertisement
154
154
[no value]
[no value]
Thomas A. Edison, Inc.: Ediphone
[no value]
Thomas A. Edison, Inc.
Ediphone
[no value]
[no value]
Esquire_19380201_0009_002_0156.xml
advertisement
155
155
[no value]
[no value]
Florists' Telegraph Delivery Association
[no value]
FLORISTS' TELEGRAPH DELIVERY ASSOCIATION
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0157.xml
advertisement
156
156
[no value]
[no value]
Burdine's, Inc.
[no value]
Burdine's, Inc.
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0158.xml
advertisement
157
157
[no value]
[no value]
Park & Tilford Distillers, Incorporated: Park & Tilford Private Stock
[no value]
PARK & TILFORD DISTILLERS, INCORPORATED
PARK & TILFORD Private Stock
[no value]
[no value]
Esquire_19380201_0009_002_0159.xml
article
158
158
cartoon
[no value]
"It’s Mr. Aldrich, Mother. I Dampened His Ardor."
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0160.xml
advertisement
159
159
[no value]
[no value]
William Jameson & Co., Inc.: William Jameson Irish American Brand Whiskey
[no value]
WILLIAM JAMESON & CO., Inc.
WILLIAM JAMESON IRISH AMERICAN Brand WHISKEY
[no value]
[no value]
Esquire_19380201_0009_002_0161.xml
advertisement
160
160
[no value]
[no value]
Park & Tilford Import Corp.: Harvey’s
[no value]
PARK & TILFORD Import Corp.
HARVEY’S
[no value]
[no value]
Esquire_19380201_0009_002_0162.xml
advertisement
161
161
[no value]
[no value]
The Kendall Co.
[no value]
The Kendall Co.
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0163.xml
advertisement
162
162
[no value]
[no value]
Park & Tilford Import Corp.: Martell
[no value]
PARK & TILFORD Import Corp.
MARTELL
[no value]
[no value]
Esquire_19380201_0009_002_0164.xml
article
163
163
TRENDS IN DRESS
[no value]
Leave the Bottom Button Unbuttoned
[no value]
[no value]
[no value]
[no value]
THE big idea now is to button the top two buttons only on a three-button single breasted suit, such as the one in brown herringbone Shetland shown on the right, worn with a white oxford button down collared shirt, an India madras tie, fawn color rough finish semi-Tyrolean hat and calf monk front shoes.
Esquire_19380201_0009_002_0165.xml
advertisement
164
164
[no value]
[no value]
Park & Tilford Import Corp.: Marie Brizard
[no value]
PARK & TILFORD Import Corp.
MARIE BRIZARD
[no value]
[no value]
Esquire_19380201_0009_002_0166.xml
advertisement
164
164
[no value]
[no value]
The Sherry Netherland
[no value]
THE SHERRY NETHERLAND
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0167.xml
article
165
165
cartoon
[no value]
“Now, Capposso, We Mustn’t Let Our Music Run Away with Us!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0168.xml
article
166
166
TRENDS IN DRESS
[no value]
Into a Christie in a Blue Garbadine
[no value]
[no value]
[no value]
[no value]
THERE are experts who say that gabardine is the most practical of ski materials. The model in which it is here presented has enjoyed great popularity at fashionable European resorts. It is single breasted with a four-button front culminating in a convertible military collar that may be buttoned up snugly around the neck.
Esquire_19380201_0009_002_0169.xml
advertisement
167
167
[no value]
[no value]
General Motors Sales Corporation
[no value]
General Motors Sales Corporation
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0170.xml
advertisement
168
168
[no value]
[no value]
Park & Tilford Import Corp.: Vat 69
[no value]
PARK & TILFORD Import Corp.
VAT 69
[no value]
[no value]
Esquire_19380201_0009_002_0171.xml
advertisement
169
169
[no value]
[no value]
Deauville Specialty Corp.
[no value]
DEAUVILLE SPECIALTY CORP.
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0172.xml
article
170
170
TRENDS IN DRESS
[no value]
By the Murmurous Soft Hawaiian Sea
[no value]
[no value]
[no value]
[no value]
MOST fashionable of all colors in summer suitings, whatever the fabric, is the natural tan shade shown here in a two-button single breasted peak lapel style with patch pockets, cut with extra fullness in the shoulder regions, following the prevailing British blade style.
Esquire_19380201_0009_002_0173.xml
advertisement
171
171
[no value]
[no value]
P. H. Davis Custom Tailors
[no value]
P. H. DAVIS Custom Tailors
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0174.xml
advertisement
172
172
[no value]
[no value]
Advertisements
[no value]
M. N. ARNOLD SHOE CO.
ARNOLDPRO
M. N. ARNOLD SHOE CO.
TALLY-HO
[no value]
[no value]
Esquire_19380201_0009_002_0175.xml
advertisement
173
173
[no value]
[no value]
Comex Trading Company, Inc.: Pedro Domecq
[no value]
COMEX TRADING COMPANY, INC.
Pedro Domecq
[no value]
[no value]
Esquire_19380201_0009_002_0176.xml
advertisement
173
173
[no value]
[no value]
Pinaud: Set-up
[no value]
PINAUD
SET-UP
[no value]
[no value]
Esquire_19380201_0009_002_0177.xml
advertisement
174
174
[no value]
[no value]
Progress Corp.
[no value]
Progress Corp.
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0178.xml
advertisement
175
175
[no value]
[no value]
Progress Corporation
[no value]
PROGRESS CORPORATION
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0179.xml
advertisement
176
176
[no value]
[no value]
Revlon
[no value]
Revlon
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0180.xml
advertisement
176
176
[no value]
[no value]
Mckesson & Robbins, Inc.: Sandeman Sherries & Ports
[no value]
McKESSON & ROBBINS, INC.
SANDEMAN SHERRIES & PORTS
[no value]
[no value]
Esquire_19380201_0009_002_0181.xml
advertisement
177
177
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0182.xml
advertisement
177
177
[no value]
[no value]
Keene Chemical Co.,inc.
[no value]
Keene Chemical Co.,Inc.
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0183.xml
advertisement
178
178
[no value]
[no value]
Julius Wile Sons & Co., Inc.: Dry Sack
[no value]
Julius Wile Sons & Co., Inc.
DRY SACK
[no value]
[no value]
Esquire_19380201_0009_002_0184.xml
advertisement
178
178
[no value]
[no value]
Julius Wile Sons & Co., Inc.: Eschenauer
[no value]
Julius Wile Sons & Co., Inc.
ESCHENAUER
[no value]
[no value]
Esquire_19380201_0009_002_0185.xml
advertisement
179
179
[no value]
[no value]
Julius Wile Sons & Co., Inc.: P. Garmer
[no value]
Julius Wile Sons & Co., Inc.
P. GARMER
[no value]
[no value]
Esquire_19380201_0009_002_0186.xml
advertisement
179
179
[no value]
[no value]
Julius Wile Sons & Co., Inc.: Peter Dawson
[no value]
Julius Wile Sons & Co., Inc.
Peter DAWSON
[no value]
[no value]
Esquire_19380201_0009_002_0187.xml
advertisement
180
180
[no value]
[no value]
Canada Dry Ginger Ale, Inc.: Nuyens Famous Liqueurs
[no value]
Canada Dry Ginger Ale, Inc.
NUYENS FAMOUS LIQUEURS
[no value]
[no value]
Esquire_19380201_0009_002_0188.xml
advertisement
180
180
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
ESQUIRE
[no value]
[no value]
Esquire_19380201_0009_002_0189.xml
advertisement
180
180
[no value]
[no value]
Carl Zeiss, Inc.: Contax
[no value]
CARL ZEISS, INC.
Contax
[no value]
[no value]
Esquire_19380201_0009_002_0190.xml
advertisement
180
180
[no value]
[no value]
Pyroil Company
[no value]
PYROIL COMPANY
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0191.xml
advertisement
181
181
[no value]
[no value]
Advertisement: Marlboro
[no value]
[no value]
MARLBORO
[no value]
[no value]
Esquire_19380201_0009_002_0192.xml
advertisement
181
181
[no value]
[no value]
La Cross
[no value]
La Cross
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0193.xml
advertisement
182
182
[no value]
[no value]
W. A. Taylor & Co.
[no value]
W. A. TAYLOR & CO.
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0194.xml
advertisement
182
182
[no value]
[no value]
Mayflower Hotel
[no value]
MAYFLOWER HOTEL
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0195.xml
advertisement
183
183
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
Esquire
[no value]
[no value]
Esquire_19380201_0009_002_0196.xml
advertisement
184
184
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0197.xml
advertisement
184
184
[no value]
[no value]
Glyco-thymoline
[no value]
GLYCO-THYMOLINE
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0198.xml
advertisement
184
184
[no value]
[no value]
Esquire-coronet, Inc.
[no value]
ESQUIRE-CORONET, INC.
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0199.xml
advertisement
184
184
[no value]
[no value]
Piper Aircraft Corporation
[no value]
PIPER AIRCRAFT CORPORATION
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0200.xml
advertisement
185
185
[no value]
[no value]
The Atlantis
[no value]
THE ATLANTIS
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0201.xml
advertisement
185
185
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
Esquire
[no value]
[no value]
Esquire_19380201_0009_002_0202.xml
advertisement
185
185
[no value]
[no value]
Hotel Royal Worth
[no value]
HOTEL Royal Worth
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0203.xml
advertisement
185
185
[no value]
[no value]
Mckesson & Robbins, Inc.: Drambuie
[no value]
McKESSON & ROBBINS, INC.
Drambuie
[no value]
[no value]
Esquire_19380201_0009_002_0204.xml
advertisement
186
186
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0205.xml
advertisement
186
186
[no value]
[no value]
Advertisement: Lucky Tiger
[no value]
[no value]
Lucky Tiger
[no value]
[no value]
Esquire_19380201_0009_002_0206.xml
advertisement
186
186
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0207.xml
article
186
186
MANHATTAN ROUND-UP
[no value]
[no value]
[no value]
[no value]
[no value]
[no value]
If you want to keep your weight to yourself and sneak in the bathroom in the dark ... all you do is step right up on the platform, folks, and as you do so, the little dial automatically lights up, making the recording numerals on your weight dial sharply visible.
Esquire_19380201_0009_002_0208.xml
advertisement
187
187
[no value]
[no value]
Interwoven Stocking Company
[no value]
INTERWOVEN STOCKING COMPANY
[no value]
[no value]
[no value]
Esquire_19380201_0009_002_0209.xml
advertisement
188
188
[no value]
[no value]
R. J. Reynolds Tobacco Company: Camels
[no value]
R. J. Reynolds Tobacco Company
CAMELS
[no value]
[no value]
Esquire_19380201_0009_002_0210.xml