Issue: 19370901

Wednesday, September 1, 1937
September
3
True
8
Tuesday, July 14, 2015
5/23/2018 9:43:03 AM

Articles
cover
1
1
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Esquire
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Esquire_19370901_0008_003_0001.xml
advertisement
2
2
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National Distillers Products Corporation: Mount Vernon
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NATIONAL DISTILLERS PRODUCTS CORPORATION
MOUNT VERNON
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Esquire_19370901_0008_003_0002.xml
advertisement
3
3
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Advertisement: Vitalis
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VITALIS
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Esquire_19370901_0008_003_0003.xml
advertisement
4
4
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W. A. Sheaffer Pen Co.
[no value]
W. A. SHEAFFER PEN CO.
[no value]
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Esquire_19370901_0008_003_0004.xml
masthead
5
5
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Esquire
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Esquire_19370901_0008_003_0005.xml
tableOfContents
5
5
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Contents for September, 1937
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Esquire_19370901_0008_003_0006.xml
article
5
5
Editor's Note
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Calling the Roll of the Departments
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This one is conceived in a canoe on a Minnesota lake, while waiting for a not impossible but hourly more improbable muskie to show up. It starts with a qualm of conscience, wondering whether the departmental editors all got their stuff in for this issue before we left town.
Esquire_19370901_0008_003_0007.xml
article
6
6,12,14
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Talking Shop with Esquire
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READIN’, WRITIN’ and RADIO . . . college requirements, 1937. Supplementary reading in psychology, biology, etc. (12 month course in Esquire). Modern theses are turned out on a portable typewriter, the new noiseless “be kind to room-mates” model, equipped with such superior gadgets as touch control adapted to your own individual finger pressure, automatic paper lock and genuine tabulators.
Esquire_19370901_0008_003_0008.xml
advertisement
6
6
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Advertisements
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Esquire_19370901_0008_003_0009.xml
advertisement
7
7
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The Little Corporal Company: Support-“U”
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The Little Corporal Company
SUPPORT-“U”
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Esquire_19370901_0008_003_0010.xml
article
8
8,10,180,182
The Sound & The Fury
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The Sound and the Fury
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“Few girls are surprised when Kissed.” Men are shocked beyond mercy when slapped. Anonymous failed to mention when and how girls are bribed and why. Women very seldom kiss for the fun of it. They are always the first to tire of kisses. Later they get spoiled, when they see in the movies how valuable kisses are and what price the men pay for them.
Esquire_19370901_0008_003_0011.xml
advertisement
9
9
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Frankfort Distilleries, Incorporated: Four Roses
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Frankfort Distilleries, Incorporated
FOUR ROSES
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Esquire_19370901_0008_003_0012.xml
advertisement
11
11
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Book-of-the-Month Club, Inc.
[no value]
BOOK-OF-THE-MONTH CLUB, Inc.
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Esquire_19370901_0008_003_0013.xml
advertisement
12
12
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Advertisements
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Esquire_19370901_0008_003_0014.xml
advertisement
13
13
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Ken
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KEN
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Esquire_19370901_0008_003_0015.xml
advertisement
14
14
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Advertisements
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Esquire_19370901_0008_003_0016.xml
advertisement
15
15
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Advertisements
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JARMAN SHOE CO.
Jarman FRIENDLY SHOES
JARMAN SHOE CO.
CUSTOM SHOES
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Esquire_19370901_0008_003_0017.xml
advertisement
16
16,17
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Grace Line
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Grace Line
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Esquire_19370901_0008_003_0018.xml
advertisement
18
18
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Advertisements
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Crosby Square
THE WINDSOR
Crosby Square
THE PRINCE
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Esquire_19370901_0008_003_0019.xml
advertisement
19
19
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John David
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JOHN DAVID
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Esquire_19370901_0008_003_0020.xml
article
20
20,22,24
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Painting the Town with Esquire
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We’ve been snooping around lately to see how potables are made. Time will come, we suppose, when patient distillers and vintners will lock their doors when they hear our Rolls (class of 1926) horn on the highway. Anyway, we got into the Renault wineries at Egg Harbor, N. J., recently and were pleased to see that the place has regained the prestige of its golden years.
Esquire_19370901_0008_003_0021.xml
advertisement
20
20
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Advertisements
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Esquire_19370901_0008_003_0022.xml
advertisement
21
21
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Advertisements
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FASHION PARK
SUITS
FASHION PARK
TOPCOATS
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Esquire_19370901_0008_003_0023.xml
advertisement
22
22
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Advertisements
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Esquire_19370901_0008_003_0024.xml
advertisement
23
23
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The Literary Guild of America: a New American History
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THE LITERARY GUILD OF AMERICA
A NEW AMERICAN HISTORY
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Esquire_19370901_0008_003_0025.xml
advertisement
24
24
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Advertisements
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Esquire_19370901_0008_003_0026.xml
advertisement
25
25
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Advertisement: Esquire
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ESQUIRE
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Esquire_19370901_0008_003_0027.xml
article
26
26,30
Backstage With Esquire
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Backstage with Esquire
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CARL RASWAN, (A Modern Sheik, page 52) is the author of Black Tents of Arabia, published a couple of years ago. His mother was Hungarian, his father German. As a young man he went to Egypt on business for his brother, remained there and started his career of buying and breeding horses.
Esquire_19370901_0008_003_0028.xml
advertisement
27
27
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Dobbs
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DOBBS
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Esquire_19370901_0008_003_0029.xml
advertisement
28
28,29
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General Shaver Corporation: Remington Rand Close-shaver
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GENERAL SHAVER CORPORATION
REMINGTON RAND Close-Shaver
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Esquire_19370901_0008_003_0030.xml
advertisement
31
31
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The General Tire & Rubber Co.: the General Dual 10
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The General Tire & Rubber Co.
The GENERAL Dual 10
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Esquire_19370901_0008_003_0031.xml
advertisement
32
32
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Advertisement
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Esquire_19370901_0008_003_0032.xml
advertisement
33
33
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H. J. Heinz Co.: Heinz Tomato Juice
[no value]
H. J. Heinz Co.
Heinz Tomato Juice
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Esquire_19370901_0008_003_0033.xml
advertisement
34
34
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Hart Schaffner & Mark
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HART SCHAFFNER & MARK
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Esquire_19370901_0008_003_0034.xml
article
35
35,195,196,197,198,199,200
Fiction
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The Ears of Johnny Bear
If you went out with a girl in the village of Loma, it was a good idea to take a dog along
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JOHN STEINBECK
<p>THE village of Loma is built, as its name implies, on a low, round hill that rises like an island out of the flat mouth of the Salinas Valley in central California. To the north and east of the town a black tule swamp stretches for miles, but to the south the marsh has been drained.</p>
Esquire_19370901_0008_003_0035.xml
article
36
36,209
ARTICLE
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They Order It Better in France
Baby-faced dolls who panic our fatherly business men have no glamor for the practical French
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ANONYMOUS
I TOOK a friend, a Frenchman, who happens to be in New York, out to lunch. We went to a certain restaurant on East Fifty-Fifth Street where I knew the food was good and the place itself quiet. Always a few people; never a crowd. We had some business to discuss.
Esquire_19370901_0008_003_0036.xml
article
37
37
cartoon
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"What’s This About the Milk Bill, Dear? It Says, 'paid in Full—and How!'"
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Esquire_19370901_0008_003_0037.xml
article
38
38
cartoon
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"Oh—so That’s It—another Brat! Shecks—ah Was Beginnin' to Think You Was A-goin’ to Be Gone All Day"
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Esquire_19370901_0008_003_0038.xml
article
39
39,207,208,209
ARTICLE
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Central African Supreme Court
It was well for the worried chief that neighboring cannibals showed such a liking for his tribesmen
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COMDR. ATTILIO GATTI
NEVER in man’s memory had there been so much activity, so much confusion, in the village of Kingongo. Nor ever had Chief Kuanakali, who had seen so many hundreds of moons, felt his shoulders bend beneath such a heavy load of responsibility. And the people of the village, the Biemba-Kabando, seethed with excitement.
Esquire_19370901_0008_003_0039.xml
article
40
40,41,202,203,204,205,206
Fiction
[no value]
Uncle Fonse and the Starlings
He and Liddie Bee had plenty of land, potatoes and grain, plenty of money in the bank, plenty of everything but life
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JESSE STUART
<p>"IT’S the starlings," says Liddie Bee, “that A worry me to death. I fight them with the broom. Get so close to some of them I hit their wings with the straws in the broom. They up and fly out in the yard and cover the black locust trees and the cedars.</p>
Esquire_19370901_0008_003_0040.xml
article
42
42,187,188
SATIRE
[no value]
American Bluebloods, Inc.
These descendants of nobility meet in tea rooms, eat raspberry Jello and cake and snub the Hell out of the D.A.R.'s
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LAWRENCE MARTIN
SO ALL of a sudden the royal front is teeming with a lot of news. An American lady just failed to crash into British royalty, giving our free press something real in the way of foreign affairs to get its teeth into, and providing the world, via radio, with one of its few straight-from-the-heart state papers.
Esquire_19370901_0008_003_0041.xml
article
43
43
cartoon
[no value]
Cartoon
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Esquire_19370901_0008_003_0042.xml
article
44
44
cartoon
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“Don’t Put the Cigarette In—my Husband Doesn’t Know That I Smoke”
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Esquire_19370901_0008_003_0043.xml
article
45
45,193
Fiction
[no value]
The Long Way Out
Mrs. King was a sort of pet in the sanitarium and it did them all good to see her almost well
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F. SCOTT FITZGERALD
<p>WE were talking about some of the older castles in Tourraine and we touched upon the iron cage in which Louis VI imprisoned Cardinal Ballou for six years, then upon oubliettes and such horrors. </p>
Esquire_19370901_0008_003_0044.xml
article
46
46,109
ARTICLE
[no value]
The Calypso Singers
You may not understand their Trinidad accent but the songs have a rhythm you can’t forget
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WILLIAM C. WHITE
WE CAN only guess how medieval troubadours would have sung Edward’s abdication. The above is the way Caresser, a twentieth century troubadour, sings it. Caresser, who is about twenty-five, with a midnight black face high-lighted like a billiard ball, is a Calypso singer in Trinidad, in the British West Indies.
Esquire_19370901_0008_003_0045.xml
article
47
47
cartoon
[no value]
"Up a Little and to the Left a Bit . . . There!"
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Esquire_19370901_0008_003_0046.xml
article
48
48,140,143,144,145
Personalities
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Genius Borderline Case
Doping out Charlie MacArthur as the eternal bad boy, surprisingly docile when he is shrewdly lead
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WM. MOULTON MARSTON
<p>A GOOD-LOOKING blonde girl dressed in heart-wringing black sat on the witness stand in a dingy Chicago courtroom. The place was packed from lawyer’s railing to doors with avid sensation gourmands. It might have been another husband-killer’s trial.</p>
Esquire_19370901_0008_003_0047.xml
article
49
49
cartoon
[no value]
"No, No, Simpson! You’ve Got to Learn to Cut Around the Ears!"
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Esquire_19370901_0008_003_0048.xml
article
50
50
cartoon
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"Well If You Really Are the Installment Collector, There's Someone in Here Swindling My Roommate"
[no value]
[no value]
[no value]
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Esquire_19370901_0008_003_0049.xml
article
51
51,201,202
FICTION
[no value]
Private Smoot and the Corp
A guy which never talks, never opens up his trap like a human, there must be something he has got the matter
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[no value]
LOUIS PAUL
"A GUY which don’t talk there is something he has got a matter with him," said Private Smoot. Off detail, they sat alone in the barrack room cleaning equipment for Saturday morning inspection. Corporal Edwards, working his ramrod with a nice rhythmic motion, glanced up.
Esquire_19370901_0008_003_0050.xml
article
52
52,53,188,189,190,191,192,193
Articles
[no value]
A Modern Sheik
The Bedouin prince embodied the decline of the desert that had come with western civilization
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[no value]
CARL R. RASWAN
<p>CIVILIZATION has robbed me of my two best friends in Arabia. A modern machine gun killed Faris, noble chief of the Shammar tribe, whose spirit and ideals and stately mien belonged to that beautiful nomadic shepherd’s life—the life that is slowly beginning to crumble away like the coals on last night’s hearth fire.</p>
Esquire_19370901_0008_003_0051.xml
article
54
54
SATIRE
[no value]
Maternal Instinct
A story about a nice girl who married a charming dypsomaniac, perhaps with the idea of reform
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[no value]
E. G. MORRIS
JOHN TRAVERS drank. I mean he really drank. He wasn’t the sort of bird who’d go to a party and after a few drinks sing ribald songs, or talk too much. He was the sort of bird who’d begin to get ready on Friday night for the week end. Getting ready meant tapering on with a bottle of Scotch, a dozen beers and a few shots of cognac.
Esquire_19370901_0008_003_0052.xml
article
55
55
cartoon
[no value]
"You Don't Think Mama Was a Naughty Girl Tonight, Do You?”
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Esquire_19370901_0008_003_0053.xml
article
56
56
cartoon
[no value]
"—sure Beats All What $18 a Week Will Do in the City!"
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Esquire_19370901_0008_003_0054.xml
article
57
57,140
SPORTS
[no value]
Fishing for Facts
And you’ll have to face the sobering fact that women, up at Fife lake anyhow, are better at fishing than men
[no value]
[no value]
ORMAL I. SPRUNGMAN
IF YOU’RE the type of angler who shudders when the wind swings to the east and the moon grows full, if you believe that men are downright better fishermen than women, that residents can outshine non-residents any time in their own lakes and streams, pull up your “line,” mister.
Esquire_19370901_0008_003_0055.xml
article
58
58,59,126
Fiction
[no value]
Madison Avenue Episode
After slaving thirty-five years for the Dixie-Land Corporation, Michael C. Krantz takes a stand
[no value]
[no value]
WERTHER FRIEDMAN
<p>MRS. KRANTZ had always been aware of the importance of her station in life. Now, past fifty-five, she carried herself with the dignity of a society matron, in the Bronx apartment house where she had lived with her husband for fifteen years. Although not a domineering woman, she had considerable influence over her spouse, who, throughout thirty years of married life, held one position with the same firm.</p>
Esquire_19370901_0008_003_0056.xml
article
60
60,185,186
ARTICLE
[no value]
The Kansas Cupid
Buddy Rogers’ father has made a nice thing of his marriage parlor out in Olathe, Kansas
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[no value]
B. ROUECHE
C. KENT
PROBATE Judge Bert Rogers, pink-cheeked proprietor of the Olathe, Kansas, Cupid’s Parlor, will never, never, never marry couples who have the taint of liquor on their breath. As far as he knows, only once did he come near violating this high moral standard.
Esquire_19370901_0008_003_0057.xml
article
61
61
cartoon
[no value]
“Hello—advice to the Lovelorn? I’m Trapped on the 30th Floor and My Husband Is Pounding on the Door
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Esquire_19370901_0008_003_0058.xml
article
62
62
cartoon
[no value]
"He Sorta Looks After Things While My Husband Is Away"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0059.xml
article
63
63,154,155,156
ARTICLE
[no value]
Why I Hate Everybody
By the time he’s thirty, a really smart fellow from a "good" family can hardly stand anybody he knows
[no value]
[no value]
WALTER BROOKS
FOR a good many centuries man has been trying to promote the millennium by means of brotherly love. Just how far has it got him? If you believe what you read in the papers—nowhere. What with murders, strikes, massacres, radio, wars and the income tax, the progress of civilization is less and less marked by the application of the love-thy-neighbor clause.
Esquire_19370901_0008_003_0060.xml
article
64
64,65,120,122
Fiction
[no value]
The Boy and the Can
The gravel road lead somewheres where folks bathed every day and did things beside chop and plow
[no value]
[no value]
M. WALTHALL JACKSON
<p>"FLOUR BARREL’S empty. Winter lard’s gone." The voice of the boy’s mother held of querulousness. It did not whine, nor grieve, nor question, nor desire, nor rebel. It was just a sound—flat like the cotton fields, colorless as the crawfishy land, so lacking in any nuance of tone or emotion that it scarcely conceived meaning.</p>
Esquire_19370901_0008_003_0061.xml
article
66
66
cartoon
[no value]
“You Left a Call for Twelve Thirty, Sir"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0062.xml
article
67
67,153,154
SPORTS
[no value]
That Open Tournament
In the International Lawn Tennis Federation, as in the League of Nations, America loses its shirt
[no value]
[no value]
JOHN R. TUNIS
YOU know who the open champion is in golf, but can you name the open champion in tennis? If so you’re good, because there isn’t any. There is no player in lawn tennis who stands as the acknowledged peer of his fellows, amateur or professional.
Esquire_19370901_0008_003_0063.xml
article
68
68
SATIRE
[no value]
Those Who Toil and Spin
[no value]
[no value]
[no value]
DALE FISHER
Don’t ever refuse if a lady should ask you To tour a few shops, for it’s not half the task you Imagine. You’ve paid scalpers’ prices for shows Far duller than places where women buy clothes. You’ll find that the honey who models will waken All sorts of ideas—unless I’m mistaken.
Esquire_19370901_0008_003_0064.xml
article
69
69,165,166,168
ARTICLE
[no value]
One Man’s Guess
Prophecies of wholesale destruction sound silly when you think how long our civilization has muddled through
[no value]
[no value]
LYNN MONTROSS
IT IS now the open season for prophecy, and we may soon expect a revival of the ancient favorite showing how easily New York could be captured. You know the one. Ten thousand enemies of a vaguely Hunnish or Oriental origin are to be smuggled into the Bronx in cleverly camouflaged banana crates; they will promptly seize the keys to the country and reduce us to serfs in no time at all.
Esquire_19370901_0008_003_0065.xml
article
70
70,171
SATIRE
[no value]
Answering Your Questions
A writer never sells a story to a magazine unless he has a drag—preferably a relative on the staff
[no value]
[no value]
PARKE CUMMINGS
WRITERS get a good many questions asked them by their friends and the general public about their trade—their methods of working, their rewards, their philosophy, and the general tricks of their craft. In order to clear up a few matters that seem to puzzle people, I’m going to state a few of the most common questions put up to us scribblers, and give the answers.
Esquire_19370901_0008_003_0066.xml
article
71
71
cartoon
[no value]
"I'll Meet You There in Half An Hour—who Is This Calling?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0067.xml
article
72
72
cartoon
[no value]
"Will You Deliver This to My Lawyer—he’s in Cell 15"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0068.xml
article
73
73,110
FICTION
[no value]
Making a Note of It
The little governor has a busy day administering the wants of his body politic
[no value]
[no value]
W. L. WHITE
JACOB TRANFORSE was a Mason and a member of the American Legion and that was all he belonged to. He was forty-three and this was young to be Governor of the State of Oklarada. He was a little absentminded, but never about important things. His secretary was smart, and very good-looking.
Esquire_19370901_0008_003_0069.xml
article
74
74,75,150
ARTICLE
[no value]
Paul Bunyan’s Boys Go Modern
Loggers don’t sleep in trees any more, or wear beards, and few of them ever handled an ax or peavey
[no value]
[no value]
STEWART H. HOLBROOK
THERE was a slight accident, not long ago, in an Oregon logging camp, and an injured lumberjack was brought into a Portland hospital. When the jack had been properly bandaged and bedded, the nurse, wise in the ways of pleasing patients, showed curiosity as to the nature of the accident.
Esquire_19370901_0008_003_0070.xml
article
76
76,131,132,134
Fiction
[no value]
Surprise for the Boys
There wasn’t much of a wallop in burning a lug like this Kosky who was already dead from the neck up
[no value]
[no value]
HERBERT CLYDE LEWIS
<p>WHAT do you mean you don’t want it, Brady? Am I State Prison correspondent or ain’t I? The Day City Desk tells me to give it to you at night, and now you tell me to give it to them tomorrow morning. It won’t be news tomorrow. The guy’s dyin’ right now.</p>
Esquire_19370901_0008_003_0071.xml
article
77
77
cartoon
[no value]
“Madam! I’m An Optician!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0072.xml
article
78
78
cartoon
[no value]
"And now I’ve got to go back to the party—I promised Roger and Mr. Whipple that they could take me h
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0073.xml
article
79
79,116
SPORTS
[no value]
Speedboat Mania
Many regattas this year will attract larger crowds than a world series baseball game
[no value]
[no value]
FRANK C. TRUE
YOU are driving along a secluded shore road with the family some week-end afternoon when, suddenly, a thundering report of a cannon echoes in the hills; there is an ear-splitting roar of unmuffled motors as a score of speedboats streaks past the judges’ stand; a lawyer pursues a banker, followed by a doctor, and an undertaker trails in the wake of the trio.
Esquire_19370901_0008_003_0074.xml
article
80
80,194
FICTION
[no value]
A Dollar and a Quarter Too Much
He had planned to buy himself two cigars and maybe, if enough money was left, some candy for his wife
[no value]
[no value]
MICHAEL FESSIER
HE WAS picking beans down on his hands and knees crawling slowly down the row, picking beans from stunted vines and putting them in a sack he wore over his shoulder. It was hot and he was sweating and the sun blazed down and his neck was getting sunburned where the collar was loose in back.
Esquire_19370901_0008_003_0075.xml
article
81
81
Punch in the Presence . . . .
[no value]
Punch in the Presence . . . .
[no value]
[no value]
[no value]
ALEXIS DE SAKHNOFFSKY
ANY cow with a spark of appreciation for streamlining would welcome a bump from this train. In the interior the corner bar has lighted panels, automatically showing the hour and name of the next station—a boon for bored conductors. In the bar car seats are lined against the wall and tables have turned up edges to catch spilled drinks.
Esquire_19370901_0008_003_0076.xml
article
82
82,112
ARTICLE
[no value]
"I Hate a Man Who Smokes a Pipe"
Holding that pipe smokers, like the philosophers they are, help keep a conversation calm and intelligent
[no value]
[no value]
JOHN MCCARTHY
IN advertising and fiction, the pipe smoker is a revered, romantic, entertaining, contemplative chap. Men hail him. Women love him. His presence is enthusiastically welcomed everywhere. No social gathering can be complete without him.
Esquire_19370901_0008_003_0077.xml
article
83
83
cartoon
[no value]
“Thanks a Lot for the Orchids, Mr. Rogers—but What About the Rent?”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0078.xml
article
84
84
cartoon
[no value]
"Of Course I Appreciate Your Acting as Best Man, Bob—but It's All Over Now and You're Supposed to G
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0079.xml
article
85
85,134,137
First Nights & Passing Judgments
THEATRE
First Nights & Passing Judgments
A hard-bitten attendant of fairs makes public his statement that they have been vastly overrated
[no value]
[no value]
GEORGE JEAN NATHAN
WITH first nights in summertime abeyance, I this month take the liberty of devoting myself merely to passing judgments, the first of which shall concern fairs. Fairs appear to be the chief industry of the United States. It doesn’t seem to matter much what kind of fairs they are or what they accomplish, just so long as they are fairs.
Esquire_19370901_0008_003_0080.xml
article
86
86,87,148,149
Articles
[no value]
How Are You Boys Fixed for Drinks?
A gent of the press tells the consumer what goes on under the names of Sales Psychology. Big Business and Publicity
[no value]
[no value]
CREIGHTON PEET
<p>LAST fall a big cosmetic manufacturer dedicated a costly establishment on Fifth Avenue in New York with a sort of open house party which lasted almost a week. Different groups of people kept dropping in every few hours, partaking of breakfast, lunch, dinner or merely cocktails.</p>
Esquire_19370901_0008_003_0081.xml
article
88
88,115
SPORTS
[no value]
Do You Body-surf?
You slide down the slope of a fifteen-foot wave, then you’re hurled toward the shore with the speed of a torpedo
[no value]
[no value]
ERIC FRANCIS
NOT since Guy Gilpatrick introduced the fascinating game of swimming under water with a hooked fork to catch octopus has any sport as exciting and exhilarating as body-surfing been invented. Within the past few years this novel pastime, sometimes known as “wave-riding,” has taken California by storm, and is now spreading rapidly to the Atlantic seaboard and even to the vacation spots around the Great Lakes.
Esquire_19370901_0008_003_0082.xml
article
89
89
cartoon
[no value]
“No—i Don't Want to Get Married! I Want You to Teach Me to Swim!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0083.xml
article
90
90
cartoon
[no value]
“Get Out of Here with Those Muddy Shoes!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0084.xml
article
91
91,171,172
No Art, Mr. Disney?
THE LIVELY ARTS
No Art, Mr. Disney?
Rivals can’t duplicate his colors, his inspired characters, nor his integration of pictures and music
[no value]
[no value]
GILBERT SELDES
BEFORE the long series of masterpieces produced by Walt Disney, the most subtle observer stands baffled. By the most subtle observer I do not mean any imaginary person. I mean specifically Mortimer J. Adler, who has written a long, sometimes difficult, always profoundly important book about the movies under the title Art and Prudence.
Esquire_19370901_0008_003_0085.xml
article
92
92,93,148
FICTION
[no value]
As History Repeats
The audience clapped and roared to see the Chamber of Commerce lick the Hell out of the Indians
[no value]
[no value]
EDW. HARRIS HETH
EDDIE GILBY, with the pigment of his ancestors still in his skin, watched from the entrance of the dressing tent. He did not mind the hot sun baking his lean cheeks, the high bones and broad forehead flashing in the sunlight, glistening with wet.
Esquire_19370901_0008_003_0086.xml
article
94
94,172
Roulades and Cadenzas
MUSIC
Roulades and Cadenzas
Government relief auditions have brought out sounds even stranger than the Amateur radio broadcasts
[no value]
[no value]
CARLETON SMITH
YOU may not have noticed, but your Uncle Sam has recently become the most influential music patron in History. He now has more protégés than Major Bowes. More fiddlers are on his payroll than were on Nero’s. Come to think of it, Nero did his own fiddling.
Esquire_19370901_0008_003_0087.xml
article
95
95
Pictorial Features
[no value]
Dorothy Lamour
[no value]
[no value]
[no value]
Hurrell
[no value]
Esquire_19370901_0008_003_0088.xml
article
96
96
PICTORIAL FEATURES
[no value]
Marguerite Churchill
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0089.xml
article
97
97,118
Pirates? Hide the Gin
POTABLES
Pirates? Hide the Gin
So now large distilleries kick out the medicine the old Dutch doctor once made by the gallon
[no value]
[no value]
MURDOCK PEMBERTON
YOU’VE heard about all the tea in China. Did you ever try to drink all the rum in Jamaica? Well, I did, with the help of a few hot souls off a cruise ship. And it was from rum that I learned about gin. When I got up in the morning we were far out in the Spanish Main.
Esquire_19370901_0008_003_0090.xml
article
98
98,125,126
The Candid Cameraman
MOVIES
The Candid Cameraman
How to be a producer or an actor, how to adapt a script, and how to cut newsreels for the comfort of corporations
[no value]
[no value]
MEYER LEVIN
TWO things were gained in Paramount’s censorship of their newsreel of the Memorial Day massacre in Chicago. First, the frank, and almost naïve statement with which A. J. Richards, Paramount editor, explained his shelving of the film jarred the entire country into a realization that newsreels were only partly newsreels.
Esquire_19370901_0008_003_0091.xml
article
99
99
cartoon
[no value]
"What's This!!—a Letter?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0092.xml
article
100
100
cartoon
[no value]
“Six Highballs and She’s Still Giving Me the Same Confounded Answer!”
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0093.xml
article
101
101,174,176,178,180
Esquire’s Five-Minute Shelf
BOOKS
Esquire’s Five-Minute Shelf
A busman’s holiday in Omaha, where the handclasp is stronger, and people read hot stuff—like The Lieutenant’s Bride
[no value]
[no value]
BURTON RASCOE
<p>I AM writing this in a comfortable and pleasant tourist cabin five miles out from the utterly charming city of Lincoln, Nebraska on June 22. Yesterday it was 105 in the shade in Omaha and 97 in Lincoln. Here it is ten or fifteen degrees cooler than it is in Lincoln, or was when I went into town about an hour ago, because here there is a cooling breeze blowing from the north over the prairie which is retarded by the buildings of the capital and heated by the reflected rays and direct glare of the sun on the pavements.</p>
Esquire_19370901_0008_003_0094.xml
article
102
102,182,184
ARTICLE
[no value]
Blucher of the Far East
That Russian serf who drove the Whites from Russia, won a Civil war in China, and is spoiling for a fight with Japan
[no value]
[no value]
ALBERT PARRY
SPEED will be at a premium if and when the second Russo-Japanese war breaks out. So much depends on the men in charge of the military matters. If there is a powerful and swift man on the Japanese side, they have so far kept it a crafty secret. But the strong, quick man on the Soviet side of the smoldering border is no secret, even though he is often called the Mystery Marshal of Russia.
Esquire_19370901_0008_003_0095.xml
article
103
103
cartoon
[no value]
"Admiral Finky Has Quite a Large Wash This Week, Hasn't He?"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0096.xml
article
104
104
cartoon
[no value]
“Better Put on Your Shirt—this Is a Formal Party We're Going To"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0097.xml
article
105
105,156,159,160,162
Personalities
[no value]
William Gropper: Proletarian
He makes the gentry pay through the nose, that he may more freely donate cartoons to obscure radical magazines
[no value]
[no value]
HARRY SALPETER
<p>THE goose hangs high for William Gropper, radical cartoonist, proletarian painter, yesterday a Bowery bum. For his pictures are hanging in the salons of homes in the kitchens of which he could not have been too certain of a civil reception some years ago.</p>
Esquire_19370901_0008_003_0098.xml
article
106
106,107
PICTORIAL FEATURES
[no value]
A Portfolio of Paintings
[no value]
[no value]
[no value]
WILLIAM GROPPER
HE FOUND museums the least disappointing of art schools, and learned much from Goya in color and aquatinting. His worst paintings are decorative panels, derived rather obviously from Japanese, Chinese and Persian traditions—but his worst show up better than many another painter’s best.
Esquire_19370901_0008_003_0099.xml
article
108
108
cartoon
[no value]
"No, Thanks—i'll Take the Ticket"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0100.xml
article
111
111
cartoon
[no value]
"I Think I'm Getting One of My Dizzy Spells"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0101.xml
advertisement
113
113
[no value]
[no value]
R. J. Reynolds Tobacco Company: Camels
[no value]
R. J. Reynolds Tobacco Company
Camels
[no value]
[no value]
Esquire_19370901_0008_003_0102.xml
article
114
114
TRENDS IN DRESS
[no value]
University Fashions as Set By Undergraduates
[no value]
[no value]
[no value]
[no value]
(For answers to all dress queries, send stamped self-addressed envelope to Esquire Fashion Staff, 366 Madison Ave., N. Y.)
Esquire_19370901_0008_003_0103.xml
advertisement
117
117
[no value]
[no value]
Canada Dry Ginger Ale, Inc.: Johnnie Walker Blended Scotch Whisky
[no value]
CANADA DRY GINGER ALE, INC.
JOHNNIE WALKER BLENDED SCOTCH WHISKY
[no value]
[no value]
Esquire_19370901_0008_003_0104.xml
advertisement
119
119
[no value]
[no value]
United States Rubber Company: Shelters
[no value]
United States Rubber Company
Shelters
[no value]
[no value]
Esquire_19370901_0008_003_0105.xml
advertisement
121
121
[no value]
[no value]
The Parker Pen Company: Parker Speedline Vacumatic
[no value]
The Parker Pen Company
Parker Speedline VACUMATIC
[no value]
[no value]
Esquire_19370901_0008_003_0106.xml
advertisement
123
123
[no value]
[no value]
Hickok: Bronzetone
[no value]
HICKOK
BRONZETONE
[no value]
[no value]
Esquire_19370901_0008_003_0107.xml
article
124
124
TRENDS IN DRESS
[no value]
"Oh I Wanna Go Back, I Gotta Go Back"
[no value]
[no value]
[no value]
[no value]
"FATHER and Mother pay all the bills and we have all the fun,in the friendly rivalree of college life, Hooray" and it’s time to be packing a Helluva lot of such things as: saddle leather suitcase, camel’s hair robe, blue oxford collar attached shirt, club striped silk bow tie, striped starched demi-bosom shirt, striped silk four-in-hand tie, braided silk cuff links, heather mixture semi-Tyrolean hat, electric clock, cashmere wool sweater, V-neck cardigan, crewnecked woolen sweater, sleeveless cardigan, brown calf Norwegian shoes with leather tipped gum soles, portable typewriter, double shelved round mahogany table, globe, black and silver pen and pencil set, string gloves, wool four-in-hand tie, oilskin lined silk tobacco pouch, pipe, round bowl, long shank, pipe, long shank, short bit, with connecting silver band, pipe, round bowl, medium shank, military brush set and collapsible leather collar case.
Esquire_19370901_0008_003_0108.xml
advertisement
127
127
[no value]
[no value]
United States Rubber Company
[no value]
United States Rubber Company
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0109.xml
article
128
128
cartoon
[no value]
"Sorry! We’re All Out of Harvard Escorts, But We Can Give You Two Yale Men at the Same Price"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0110.xml
advertisement
129
129
[no value]
[no value]
Schenley Import Corp.: Dewar’s White Label
[no value]
Schenley Import Corp.
Dewar’s White Label
[no value]
[no value]
Esquire_19370901_0008_003_0111.xml
article
130
130
TRENDS IN DRESS
[no value]
Two Men Who Dwell on Quality Street
[no value]
[no value]
[no value]
[no value]
PEOPLE, including wives, sometimes write us wistful letters wondering why the clothes that look so nice in our pictures don’t always look so hot in the actual course of everyday wear. And the answer is that pictures can show only the cut of clothes, the outward characteristics of color and fashion.
Esquire_19370901_0008_003_0112.xml
advertisement
133
133
[no value]
[no value]
P. H. Davis
[no value]
P. H. Davis
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0113.xml
advertisement
135
135
[no value]
[no value]
Peabody & Co., Inc.: Arrow Shirts
[no value]
Peabody & Co., Inc.
ARROW SHIRTS
[no value]
[no value]
Esquire_19370901_0008_003_0114.xml
article
136
136
TRENDS IN DRESS
[no value]
Large Patterns Feature Fall Suitings
[no value]
[no value]
[no value]
[no value]
THE new large subdued patterns, such as the subdued overplaid and the wide-spaced colored stripe of the two suits in the foreground, are an important new note for the fall season. By large we really mean big, as the overplaid squares on the silver brown suit in the center measure three and three-quarters inches.
Esquire_19370901_0008_003_0115.xml
advertisement
137
137
[no value]
[no value]
The American Tobacco Co.: Half and Half
[no value]
The American Tobacco Co.
HALF AND HALF
[no value]
[no value]
Esquire_19370901_0008_003_0116.xml
article
138
138
cartoon
[no value]
"I Suppose the Next Thing You'll Want Is Venetian Blinds"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0117.xml
advertisement
139
139
[no value]
[no value]
E. T. Wright & Co. Inc.: Arch Preserver Shoes
[no value]
E. T. WRIGHT & CO. INC.
ARCH PRESERVER SHOES
[no value]
[no value]
Esquire_19370901_0008_003_0118.xml
advertisement
140
140
[no value]
[no value]
Advertisement: Bromo-seltzer
[no value]
[no value]
BROMO-SELTZER
[no value]
[no value]
Esquire_19370901_0008_003_0119.xml
advertisement
141
141
[no value]
[no value]
Advertisements
[no value]
Eastman Kodak Company
CINE-KODAK "K"
Eastman Kodak Company
MAGAZINE CINE-KODAK
[no value]
[no value]
Esquire_19370901_0008_003_0120.xml
article
142
142
TRENDS IN DRESS
[no value]
The Season of Undergraduate Goodbyes
[no value]
[no value]
[no value]
[no value]
THESE two boys, back-to-school-bound, wear outfits typifying the trend of university fashions. The one on the left has on that perennial favorite, the doublebreasted camel’s hair coat. With it he wears a chalk-striped flannel suit, a solid color tan shirt with soft lounge collar to match, a checked wool tie, brown Norwegian calf shoes and a green semi-sports hat.
Esquire_19370901_0008_003_0121.xml
advertisement
143
143
[no value]
[no value]
Advertisements
[no value]
THE ALLIGATOR COMPANY
GALECOAT COACHER
THE ALLIGATOR COMPANY
ALLIGATOR COACHER
[no value]
[no value]
Esquire_19370901_0008_003_0122.xml
advertisement
144
144
[no value]
[no value]
Kreml
[no value]
KREML
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0123.xml
advertisement
145
145
[no value]
[no value]
The Stetson Shoe Company, Inc.
[no value]
THE STETSON SHOE COMPANY, INC.
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0124.xml
article
146
146
cartoon
[no value]
"Doctor, All Summer I've Felt Like a Young Man Does in the Spring!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0125.xml
advertisement
147
147
[no value]
[no value]
William Jameson & Co., Inc.: William Jameson Irish American Brand Whiskey
[no value]
WILLIAM JAMESON & CO., Inc.
WILLIAM JAMESON IRISH AMERICAN Brand Whiskey
[no value]
[no value]
Esquire_19370901_0008_003_0126.xml
advertisement
148
148
[no value]
[no value]
Botany Worsted Mills: Bontany Ties
[no value]
BOTANY WORSTED MILLS
Bontany Ties
[no value]
[no value]
Esquire_19370901_0008_003_0127.xml
advertisement
149
149
[no value]
[no value]
M. N. Arnold Shoe Company
[no value]
M. N. ARNOLD SHOE COMPANY
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0128.xml
advertisement
150
150
[no value]
[no value]
Advertisement: Beech-nut Gum
[no value]
[no value]
BEECH-NUT GUM
[no value]
[no value]
Esquire_19370901_0008_003_0129.xml
advertisement
151
151
[no value]
[no value]
Gordon's Dry Gin Company: Gordon’s Gin
[no value]
GORDON'S DRY GIN COMPANY
Gordon’s Gin
[no value]
[no value]
Esquire_19370901_0008_003_0130.xml
article
152
152
TRENDS IN DRESS
[no value]
The Country Gentlemen on the Campus
[no value]
[no value]
[no value]
[no value]
UNDERGRADUATE clothes for on-campus wear bear a strong family resemblance to the current fashions for country and spectator sports costumes. The boy at the left wears a singlebreasted notch lapel three-button suit in a brown diamond pattern shetland.
Esquire_19370901_0008_003_0131.xml
advertisement
153
153
[no value]
[no value]
Coopers: Y-front Underwear
[no value]
Coopers
Y-FRONT UNDERWEAR
[no value]
[no value]
Esquire_19370901_0008_003_0132.xml
advertisement
154
154
[no value]
[no value]
Advertisements
[no value]
SENGBUSCH SELF-CLOSING INKSTAND CO.
No. 1800
SENGBUSCH SELF-CLOSING INKSTAND CO.
No. 1805
[no value]
[no value]
Esquire_19370901_0008_003_0133.xml
advertisement
155
155
[no value]
[no value]
Pioneer: Pioneer Streamlox Braces
[no value]
PIONEER
Pioneer STREAMLOX Braces
[no value]
[no value]
Esquire_19370901_0008_003_0134.xml
advertisement
156
156
[no value]
[no value]
Advertisement: Barbasol
[no value]
[no value]
Barbasol
[no value]
[no value]
Esquire_19370901_0008_003_0135.xml
advertisement
157
157
[no value]
[no value]
John B. Stetson Company: Air-light Stetsons
[no value]
John B. Stetson Company
Air-Light Stetsons
[no value]
[no value]
Esquire_19370901_0008_003_0136.xml
article
158
158
TRENDS IN DRESS
[no value]
Country Race Meets and County Fairs
[no value]
[no value]
[no value]
[no value]
SINCE country race meets and county fairs are transplanted British institutions it is only natural that the clothes worn at such events should typify the British tradition for informal country wear. Left, an odd tweed jacket, soft oxford collar-attached shirt, foulard tie and plain tweed cap, worn with breeches favored by gentleman farmers in England and Ireland, riding trousers that are really jodhpurs with button legs.
Esquire_19370901_0008_003_0137.xml
advertisement
159
159
[no value]
[no value]
Advertisement: Bostonians
[no value]
[no value]
Bostonians
[no value]
[no value]
Esquire_19370901_0008_003_0138.xml
advertisement
160
160
[no value]
[no value]
United States Rubber Products, Inc.: Lastex
[no value]
United States Rubber Products, Inc.
Lastex
[no value]
[no value]
Esquire_19370901_0008_003_0139.xml
advertisement
161
161
[no value]
[no value]
Advertisements
[no value]
THE CHICAGO DAILY NEWS
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0140.xml
advertisement
162
162
[no value]
[no value]
Hartmann
[no value]
HARTMANN
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0141.xml
advertisement
163
163
[no value]
[no value]
The House of Pinaud: Pinaud’s Set-up
[no value]
THE HOUSE OF PINAUD
PINAUD’S SET-UP
[no value]
[no value]
Esquire_19370901_0008_003_0142.xml
article
164
164
TRENDS IN DRESS
[no value]
Semi-sports Clothes for Spectator Use
[no value]
[no value]
[no value]
[no value]
THE type of dress best suited for spectator sports wear is that in-between classification loosely termed semi-sports clothes. Outfits of this type are appropriate in the country and may be worn in town for cocktails or informal dinner. The man at left wears a three-button singlebreasted notch lapel suit of lovat green cheviot in a Glen Urquhart pattern, with lapel rolling to the middle button, fullness across the shoulder blades at the back, single button and buttonhole on the sleeve, and long side vents.
Esquire_19370901_0008_003_0143.xml
advertisement
165
165
[no value]
[no value]
Wilson Brothers: Oban
[no value]
WILSON BROTHERS
OBAN
[no value]
[no value]
Esquire_19370901_0008_003_0144.xml
advertisement
166
166
[no value]
[no value]
Bradley Knitting Company
[no value]
BRADLEY KNITTING COMPANY
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0145.xml
advertisement
167
167
[no value]
[no value]
The Washington Post
[no value]
The Washington Post
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0146.xml
advertisement
168
168
[no value]
[no value]
Schieffelin & Co.: Hennessy Cognac Brandy
[no value]
Schieffelin & Co.
HENNESSY COGNAC BRANDY
[no value]
[no value]
Esquire_19370901_0008_003_0147.xml
advertisement
169
169
[no value]
[no value]
Kaywoodie Company
[no value]
KAYWOODIE COMPANY
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0148.xml
article
170
170
cartoon
[no value]
"They Can’t Do This to a Press Plane—i’ll Complain to the American Consul!"
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0149.xml
advertisement
171
171
[no value]
[no value]
Scovill Manufacturing Company: Gripper
[no value]
SCOVILL MANUFACTURING COMPANY
Gripper
[no value]
[no value]
Esquire_19370901_0008_003_0150.xml
advertisement
172
172
[no value]
[no value]
Royal Typewriter Company, Inc.: Royal Portable Typewriters
[no value]
Royal Typewriter Company, Inc.
ROYAL PORTABLE TYPEWRITERS
[no value]
[no value]
Esquire_19370901_0008_003_0151.xml
advertisement
173
173
[no value]
[no value]
Advertisement: Goodrich Safety Silvertown
[no value]
[no value]
Goodrich SAFETY Silvertown
[no value]
[no value]
Esquire_19370901_0008_003_0152.xml
advertisement
174
174
[no value]
[no value]
Lubin-weeker Co., Inc.: Weldon
[no value]
LUBIN-WEEKER CO., Inc.
WELDON
[no value]
[no value]
Esquire_19370901_0008_003_0153.xml
article
175
175
[no value]
[no value]
You Can’t Ice News!
Fate sent Stokka from Norway to be chief dispatcher for the world’s most perishable product
[no value]
[no value]
JOHN MARSTON
"HELL, boss," said the trucker into the prairie filling station telephone, “snow’s fifteen feet deep, a howling blizzard and it’ll be twenty below by morning.” “But you’re not stuck” came back a pleasant precise voice with a slight Scandinavian accent.
Esquire_19370901_0008_003_0154.xml
advertisement
176
176
[no value]
[no value]
Lambert Pharmacal Co.: Listerine
[no value]
Lambert Pharmacal Co.
LISTERINE
[no value]
[no value]
Esquire_19370901_0008_003_0155.xml
advertisement
177
177
[no value]
[no value]
Hookless Fastener Company: Talon
[no value]
HOOKLESS FASTENER COMPANY
TALON
[no value]
[no value]
Esquire_19370901_0008_003_0156.xml
advertisement
178
178
[no value]
[no value]
The Sherry-netherland
[no value]
The SHERRY-NETHERLAND
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0157.xml
advertisement
179
179
[no value]
[no value]
World Peaceways
[no value]
WORLD PEACEWAYS
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0158.xml
advertisement
181
181
[no value]
[no value]
Advertisements
[no value]
HIRAM WALKER'S GINS
Hiram Walker's DISTILLED LONDON DRY GIN
HIRAM WALKER'S GINS
FIVE O'CLOCK COCKTAIL DISTILLED DRY GIN
[no value]
[no value]
Esquire_19370901_0008_003_0159.xml
advertisement
183
183
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
Esquire
[no value]
[no value]
Esquire_19370901_0008_003_0160.xml
advertisement
184
184
[no value]
[no value]
Schenley Import Corp.: Dubonnet
[no value]
Schenley Import Corp.
Dubonnet
[no value]
[no value]
Esquire_19370901_0008_003_0161.xml
advertisement
185
185
[no value]
[no value]
Munsingwear
[no value]
MUNSINGWEAR
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0162.xml
advertisement
186
186
[no value]
[no value]
Douglas Aircraft Company, Inc.: Douglas Sleeper Plane
[no value]
Douglas Aircraft Company, Inc.
DOUGLAS Sleeper Plane
[no value]
[no value]
Esquire_19370901_0008_003_0163.xml
advertisement
187
187
[no value]
[no value]
Wembley: Nor-east Non-crush Ties
[no value]
Wembley
NOR-EAST NON-CRUSH TIES
[no value]
[no value]
Esquire_19370901_0008_003_0164.xml
advertisement
188
188
[no value]
[no value]
Hotel Pennsylvania
[no value]
HOTEL PENNSYLVANIA
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0165.xml
advertisement
188
188
[no value]
[no value]
David Kahn, Inc.: Wearever De Luxe Fountain Pen
[no value]
DAVID KAHN, Inc.
WEAREVER De Luxe FOUNTAIN PEN
[no value]
[no value]
Esquire_19370901_0008_003_0166.xml
advertisement
189
189
[no value]
[no value]
Abercrombie & Fitch Co.: Blade Master Sharpener
[no value]
ABERCROMBIE & FITCH CO.
BLADE MASTER SHARPENER
[no value]
[no value]
Esquire_19370901_0008_003_0167.xml
advertisement
189
189
[no value]
[no value]
Browne Vintners Co., Inc.
[no value]
Browne Vintners Co., Inc.
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0168.xml
advertisement
190
190
[no value]
[no value]
Philip Morris: Marlboro
[no value]
Philip Morris
MARLBORO
[no value]
[no value]
Esquire_19370901_0008_003_0169.xml
advertisement
190
190
[no value]
[no value]
Hanan
[no value]
HANAN
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0170.xml
advertisement
191
191
[no value]
[no value]
The Kleenex Habit: Kleenex Disposable Tissues
[no value]
The KLEENEX HABIT
KLEENEX DISPOSABLE TISSUES
[no value]
[no value]
Esquire_19370901_0008_003_0171.xml
advertisement
191
191
[no value]
[no value]
Advertisement: Gillette Blades
[no value]
[no value]
Gillette Blades
[no value]
[no value]
Esquire_19370901_0008_003_0172.xml
advertisement
192
192
[no value]
[no value]
Progress Corporation: Packard Lektro Shaver
[no value]
PROGRESS CORPORATION
PACKARD LEKTRO SHAVER
[no value]
[no value]
Esquire_19370901_0008_003_0173.xml
advertisement
192
192
[no value]
[no value]
Progress Corp.: Lektrolite
[no value]
PROGRESS CORP.
LEKTROLITE
[no value]
[no value]
Esquire_19370901_0008_003_0174.xml
advertisement
193
193
[no value]
[no value]
Lenthéric
[no value]
Lenthéric
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0175.xml
advertisement
193
193
[no value]
[no value]
Wheary Trunk Company: Wheary Luggage
[no value]
Wheary Trunk Company
WHEARY Luggage
[no value]
[no value]
Esquire_19370901_0008_003_0176.xml
advertisement
194
194
[no value]
[no value]
Mallory Hat Company: the Stowaway
[no value]
MALLORY HAT COMPANY
The STOWAWAY
[no value]
[no value]
Esquire_19370901_0008_003_0177.xml
advertisement
194
194
[no value]
[no value]
National Distillers Products Corporation: Monnet Cognac
[no value]
NATIONAL DISTILLERS PRODUCTS CORPORATION
MONNET COGNAC
[no value]
[no value]
Esquire_19370901_0008_003_0178.xml
advertisement
195
195
[no value]
[no value]
Nunn-bush Shoe Company: Nunn-bush Ankle Fashioned Oxfords
[no value]
NUNN-BUSH SHOE COMPANY
Nunn-Bush Ankle Fashioned Oxfords
[no value]
[no value]
Esquire_19370901_0008_003_0179.xml
advertisement
195
195
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
ESQUIRE
[no value]
[no value]
Esquire_19370901_0008_003_0180.xml
advertisement
196
196
[no value]
[no value]
W. F. Young, Inc.: Absorbine Jr.
[no value]
W. F. Young, Inc.
ABSORBINE JR.
[no value]
[no value]
Esquire_19370901_0008_003_0181.xml
advertisement
196
196
[no value]
[no value]
Superior Inc.
[no value]
Superior Inc.
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0182.xml
advertisement
197
197
[no value]
[no value]
G. F. Heublein & Bro.
[no value]
G. F. HEUBLEIN & BRO.
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0183.xml
advertisement
197
197
[no value]
[no value]
K. Kaufmann & Co.: the Tour·aider
[no value]
K. KAUFMANN & CO.
The TOUR·AIDER
[no value]
[no value]
Esquire_19370901_0008_003_0184.xml
advertisement
198
198
[no value]
[no value]
Revlon
[no value]
Revlon
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0185.xml
advertisement
198
198
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0186.xml
advertisement
199
199
[no value]
[no value]
Campbell Products Co.
[no value]
CAMPBELL PRODUCTS CO.
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0187.xml
advertisement
199
199
[no value]
[no value]
Charles Doppelt & Co.: Dopp-kit
[no value]
CHARLES DOPPELT & CO.
DOPP-KIT
[no value]
[no value]
Esquire_19370901_0008_003_0188.xml
advertisement
199
199
[no value]
[no value]
G. F. Heublein & Bro.: Heublein's the Club Cocktails
[no value]
G. F. Heublein & Bro.
HEUBLEIN'S THE CLUB COCKTAILS
[no value]
[no value]
Esquire_19370901_0008_003_0189.xml
advertisement
200
200
[no value]
[no value]
Advertisements
[no value]
MANX TWEED
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0190.xml
advertisement
200
200
[no value]
[no value]
Carl Zeiss, Inc.: Zeiss Binoculars
[no value]
CARL ZEISS, INC.
ZEISS BINOCULARS
[no value]
[no value]
Esquire_19370901_0008_003_0191.xml
advertisement
200
200
[no value]
[no value]
House of Bobbie, Inc.: English Bobbie
[no value]
House of Bobbie, Inc.
ENGLISH BOBBIE
[no value]
[no value]
Esquire_19370901_0008_003_0192.xml
advertisement
201
201
[no value]
[no value]
Commonwealth Shoe & Leather Co.: Mansfield
[no value]
COMMONWEALTH SHOE & LEATHER CO.
Mansfield
[no value]
[no value]
Esquire_19370901_0008_003_0193.xml
advertisement
201
201
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0194.xml
advertisement
202
202
[no value]
[no value]
The Royal Tailors Inc.
[no value]
THE ROYAL TAILORS INC.
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0195.xml
advertisement
202
202
[no value]
[no value]
Moorhead Knitting Company, Inc.: Moorhead Socks
[no value]
MOORHEAD KNITTING COMPANY, Inc.
Moorhead SOCKS
[no value]
[no value]
Esquire_19370901_0008_003_0196.xml
advertisement
203
203
[no value]
[no value]
Esquire, Inc.
[no value]
ESQUIRE, INC.
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0197.xml
advertisement
203
203
[no value]
[no value]
Rabhor Robes
[no value]
Rabhor Robes
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0198.xml
advertisement
204
204
[no value]
[no value]
Bistol Myers, Inc.
[no value]
Bistol Myers, Inc.
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0199.xml
advertisement
204
204
[no value]
[no value]
Eye-gene
[no value]
EYE-GENE
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0200.xml
advertisement
204
204
[no value]
[no value]
Crosley Fiver
[no value]
CROSLEY FIVER
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0201.xml
advertisement
204
204
[no value]
[no value]
The J. B. Williams Co.: Aqua Velva After Shaving
[no value]
The J. B. Williams Co.
AQUA VELVA AFTER SHAVING
[no value]
[no value]
Esquire_19370901_0008_003_0202.xml
advertisement
205
205
[no value]
[no value]
Mckesson & Robbins, Inc.
[no value]
McKESSON & ROBBINS, Inc.
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0203.xml
advertisement
205
205
[no value]
[no value]
H. & L. Block
[no value]
H. & L. BLOCK
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0204.xml
advertisement
205
205
[no value]
[no value]
Landith Laboratories, Inc.
[no value]
Landith Laboratories, Inc.
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0205.xml
advertisement
206
206
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
Esquire
[no value]
[no value]
Esquire_19370901_0008_003_0206.xml
advertisement
207
207
[no value]
[no value]
Nu-dell Manufacturing Co., Inc.: Tie Valet Rack
[no value]
NU-DELL MANUFACTURING CO., INC.
TIE VALET RACK
[no value]
[no value]
Esquire_19370901_0008_003_0207.xml
advertisement
207
207
[no value]
[no value]
La Cross: Creme Nail Polish
[no value]
La Cross
CREME NAIL POLISH
[no value]
[no value]
Esquire_19370901_0008_003_0208.xml
advertisement
207
207
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0209.xml
advertisement
208
208
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0210.xml
advertisement
209
209
[no value]
[no value]
Dole
[no value]
DOLE
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0211.xml
advertisement
209
209
[no value]
[no value]
Simpson, Studwell & Swick Ltd.: Chukker Rounds
[no value]
SIMPSON, STUDWELL & SWICK LTD.
CHUKKER ROUNDS
[no value]
[no value]
Esquire_19370901_0008_003_0212.xml
advertisement
209
209
[no value]
[no value]
Winthrop Shoe Co.
[no value]
WINTHROP SHOE CO.
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0213.xml
advertisement
209
209
[no value]
[no value]
Advertisement: Esquire
[no value]
[no value]
ESQUIRE
[no value]
[no value]
Esquire_19370901_0008_003_0214.xml
advertisement
210
210
[no value]
[no value]
Car Card Advertising
[no value]
CAR CARD ADVERTISING
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0215.xml
advertisement
211
211
[no value]
[no value]
Interwoven Stocking Company
[no value]
INTERWOVEN STOCKING COMPANY
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0216.xml
advertisement
212
212
[no value]
[no value]
Premier-pabst Sales Co.
[no value]
Premier-Pabst Sales Co.
[no value]
[no value]
[no value]
Esquire_19370901_0008_003_0217.xml