Welcome to Spring! This issue has extra pizazz in it! Starting on page 12, with Nancy Singleton's article, “Increase Patient Conversion, Retention, and Referrals” she describes how your positive energy is what will be felt by patients as they first enter the chiropractor's office.
In my more than fifteen years of experience with the chiropractic profession as a chiropractic assistant, office manager, and trainer to thousands of chiropractic offices across the country, one topic that always comes up is how to best communicate with patients when it comes to how they pay for their care.
Nine Ways the CA Can Aid the Chiropractor Using Lasers
Lasers of various sizes and power levels have been utilized in chiropractic offices for many years. New and updated lasers are introduced regularly to the marketplace. Lasers generally will penetrate skin, muscles, bones, tendons, ligaments, and cartilage.
Educational articles designed to help CAs understand the underlying anatomy and physiology of conditions presenting to the chiropractic office.
10 Do not talk to patients regarding anything to do with the current most volatile subject guaranteed to incite disgust and anger in all citizens. Politics. (Cricket noise, cricket noise). Seriously. No good can come from it. It may not be a blatant "risk of malpractice" issue, but it could risk patients becoming so agitated that they find another office for treatment.
According to Healthline.com, approximately seven million people suffer from gastroesophageal reflux disease (GERD) in the United States. Two of the main contributing factors that the medical establishment says cause heartburn are the overproduction of stomach acid and structural problems that allow acid to reflux back into the esophagus.
Increase Patient Conversion, Retention, and Referrals
Through Focus on Details That Are Often Overlooked
I walked into a clinic recently and immediately noticed magazines strewn across a table in the middle of the room. The floor desperately needed to be vacuumed, and the chiropractic assistant behind the desk didn't even look up or smile. It was not a great first impression.