Issue: 20121001

Monday, October 1, 2012
000006
October
10
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34
Wednesday, February 6, 2013
5/9/2016 2:26:41 PM

Articles
cover
C1
C1
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Front Cover
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Range of Motion Testing page 26 Dr. Studin on Disc Terminology page 38 Maximize your Insurance Reimbursement ■ Mi page 22 Sine Long Term Care Plan the New Cash Practice? page 32
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C2
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Nutri-West
Nutri-West
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Nutri-West Detoxification Cleansing System "When You Want The Best" Detoxification Cleansing System Nutri-West is announcing a new Detoxification Cleansing System. There's never been a better way to cleanse away the toxic sludge that is preventing u
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FOOT LEVELERS
FOOT LEVELERS
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REACH YOUR PEAK Test your InMotions and endurance at the April 20, 2013 Register online at: blueridgemarathon.com/registration Use Discount Code: INMOTIONAC INMOTION® STABILIZING ORTHOTICS FEATURES Celliant' to help stimulate blood flow and increa
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chirotouch
chirotouch
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Dorf ftQyp outrun your processes. II Automate them For virtually every process, from patient self check-in and scheduling to SOAP notes and billing—ChiroTouch puts you in control. And when combined with our ChiroTouch Apps for the iPad® that provide
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FOOT LEVELERS
FOOT LEVELERS
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Past FUTURE New faster Associate® Platinum V7 software. 2013 Foot Levelers reveals the first true color 3D Foot Imaging System. 60-YEAR JOURNEY Learn more at FootLevelers.com/journey or can 800.553.4860 ©2012 Foot Levelers, Inc.
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TheAmericanChiropractor
TheAmericanChiropractor
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The American Chiropractor Magazine Visit our new Website! www.TheAmericanChiropractor.com Like us on Facebook www.facebook.com/AMCfflRO Follow us on Twitter @AmericanChiro The American Chiropractor Executive Team Editorial Mailing Address: The Ameri
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THE AMERICAN CHIROPRACTOR
THE AMERICAN CHIROPRACTOR
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Start browsing our collection of online digital magazines by going to http://digital.theamericanchiropractor.com/ Connecting Chiropractors With ^Your Important Message, It's Our Passion! MAGAZINE OF THE CHIROPRACTIC PROFESSION
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Scientific Bio-Logics
GINEX GRANULES
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Bring in total balance ILHWA, The World Leader in Ginseng Science.™ ENERGY BALANCE MENTAL CLARITY GINEX GRANULES PROFOUND EFFICACY HIGH ABSORPTION GIN5T15L Through a low heat vacuum extraction process of the unpeeled root, Ginex™ maintains
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theamericanchiropractor
theamericanchiropractor
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From the Director's Desk Unclear about what their insurance will cover, many potential patients are skeptical of what going to the chiropractor actually means for them. The recent overhaul of the National Healthcare System has only complicated the p
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CLEAR Scoliosis Institute
CLEAR Scoliosis Institute
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Yesterday's Scoliosis Treatment: Waiting. Bracing. Surgery. The better ^teff^fye to watf/na. bracing, suraerv... www.CLEAR-Scoliosis-lnstitute.org 866-663-7030
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tableOfContents
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Table of Contents
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Feature: Working with Insurance to Get Paid, Cash Practice Optimization Issue 10 \ 4 Sacral Fractures by Tern R. Yochum. D.C.. D.A.C.B.R. Fellow. A.C.C.R.. & Alicia M. Yochum. D.C..R.N..BSN 16 Growth Assymetry In An Outdoorsman by John Danchik. D.C.
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Platinum System
Platinum System
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Going Automated Electronic Health Record with Platinum System Means.... Efficiency, Compliancy and Saving Money Top 10 Questions to Ask When Purchasing an Electronic Health Record System: 1 Does the EHR software post all your insurance EOB's autom
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king bio
SafeCareRx
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PASSIVE INCOME for every style of practice Double your money with no effort! Influenza Multi-Strain Flu Medicine Indications: For a broad spectrum of flu symptoms including: fever, chills, night sweats, nausea, vommng, headache, runny nose, i cong
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article
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10
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Dr. Mancini Retiring from Parker University
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Parker announced today that Dr. Fabrizio Mancini is retiring from his position as President of Parker University and Parker Seminars. Dr. Mancini made this decision to allow for time to pursue other interests, including public speaking and media ef­
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ANABOLIC LABORATORIES
Pharmaceutical Made Nutritional Products
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from Anabolic Laboratories Another great practice tool from Anabolic Labs Improves patient awareness of our powerful anti-inflammatory pain-relief products Encourages patients to discuss additional solutions for their pain issues Allows front desk p
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article
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Movie Premiere "Doctored-The Movie"
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Gilles Lamarche
The premiere of "Doctored - The Movie", by producer Jeff Hays, took place in New York City on September 21. 2012. in Los Angeles. September 26. and in Chicago. Atlanta, and Dallas September 28. Between September 5 and 15. a director's cut of the mov
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12
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INTEGRITY management
INTEGRITY management
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This month we had 165 new patients, 2000 patient visits, and I only saw 200 of them — I'm enjoying my 4 kids! Thanks Integrity! Dr. David ladeluca, DC Integrity Management Doctor INTEGRITY r Keith Maule, Presidents, CEO Integrity Management lntegrit
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LOOMIS
LOOMIS
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Get Started Today! $25 Exam DVD featuring Dr. Loomis Call 800-614-4400 to order (Item #0960) ki------------------------------------------------------ In these tough times, you need a system you can depend on. The Loomis System is not complicated and
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article
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Sacral Fractures
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Terry R. Yochum
Alicia M. Yochum
Case HistO ry: This male patient was working on the roof of his garage when he slipped and fell 12 feet to the concrete pavement of his driveway. He has sharp pain over Ms proximal sacrum. Docs he have a fracture? Diagnosis: Note the fracture throug
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NEUROPATHY
NEUROPATHY
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"I Brought in $60,000 the First Month I Focused on and Advertised for NEUROPATHY Care!" By Dr. Todd Singleton I had no intentions of running a neuropathy clinic! I didn't set out to have this happen. But I now have an entire new Neuropathy Practic
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ChiropracticWeightLoss
ChiropracticWeightLoss
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"Who Else Wants a Staff-Run System That Makes $45,000 a Month?" Put $497 Down and Receive a Complete Turn-Key Weight Loss System with Too Many Benefits to tist Such As... Instant Access to Comprehensive Online Training Extensive Marketing System C
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article
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Growth Asymmetry In An Outdoorsman
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John Danchik
History and Presenting Symptoms A 41 -year-old male presents with recurring episodes of pain in his low back and left hip. He recalls no injury to the region, and cannot identify any precipitating activities or events. On a Visual Analog Scale, he r
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FUJIFILM
FUJIFILM
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We've made the decision to upgrade to digital x-ray a no-brainer. The small, fast, light and inexpensive PRIMA-T makes it easy for your practice to move a-head with digital. Finally there's a digital x-ray system that delivers brilliant image qualit
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article
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What if Insurance Reimbursement Went Away Tomorrow?
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Paul S. Inselman
Lets face it: there is much uncertainty that plagues not only our profession, but the world economics at large. Add into the mix $65 co-pays, decreasing insurance reimbursement schedules and the new Obama-Carc Health Law. and its no wonder chiroprac
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ACTIVATOR METHODS
ACTIVATOR METHODS
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The Future is in Your Hands Introducing the ACTIVATOR V When you use the ACTIVATOR V in your practice, you can treat more patients. That translates into more revenue. But more importantly, you will be treating your clients with the most innovative a
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MeDitrac
MeDitrac
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2oVo O Reimbursed by Medicare Customizable Dynamic Ambulatory Traction Traction on the Move Combines dynamic traction with a horizontal force for treatment in 3D Capability for asymmetric traction along the spine Complete freedom of motion allows
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tgi Software
Autumn8
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Darn! We just heard that someone paid THOUSANDS more for software that does less than what Autumn8 does Fast & easy paperless documentation Intuitive scheduling & email reminders Patient check-in with problems & ADLs Electronic billing and electroni
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article
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A Dash of Persistence with a Touch of Honey: A Winning Combination
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Kathy Mills Chang
A Winning Combination More often than not. doctors decide about insur­ance participation based on the horror stories they hear from their friends. It's not unusual for both new and seasoned practitioners to throw up their hands at the prospect of de
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TeachChiros
TeachChiros
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Testimonials: 51 new PI referrals in March 2012- Georgia We are now getting an average of 2 PI/WC patients on a daily basis! - Ohio I have twice as many PI cases - Oregon After 90 minutes the lawyer handed me 25 cases - California 29 new personal in
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NUTRI-WEST
NUTRI-WEST
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New Additions To Nutri-West's Complete Line Dr. Dan Murphy, D.C., DABCO 2009 ICA Chiropractor of the Year Renowned National Lecturer Voted Post-Graduate Educator of the Year (3 years) Recipient of the Clinical Science Faculty Award (8 years) Don Bel
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EZ notes
EZ notes
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Both SOAP notes took 15 seconds, r which one will qet vou oaid better? nirntfajf^ New Way Hello Dr. Russ: If you recall, I spoke with you a few months back regarding teaming up with Alan Immerman and presenting a Medicate Audit Survival seminar. I
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ChiroMatrix
ChiroMatrix
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ChiroMatrix Your Internet Marketing Partner Your next Patient is on Facebook Are you? 62% of Adults Worldwide now use Social Media Increase your internet presence with branded Facebook, Google+ and Twitter business pages. Call ChiroMatrix Today to L
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article
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Range of Motion Testing: What DCs Need to Know
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Daniela Birkelbach
Range of motion and muscle testing are critical to developing treatment plans, and insurance reimbursement depends on providing accurate reports that demonstrate need for care and document improvement objectively: however, this necessity is time-con
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Physicians Business Solutions
Physicians Business Solutions
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Low Overhead, High Profit and Amazing Patient Results! Already Integrated and Not Experiencing the Above ResultsP Physicians Business Solutions Our Integrated Wellness Centers Help More Patients & Collect 4X the Average Clinic! "As a result of learn
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MedChex
MedChex
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Turn unpaid receivables into immediate cash! Receive Instant Cash Flow Eliminate collection risk. Limited paperwork & fast funding. MedChex has teamed up with ChiroCapital! Not only will we purchase your receivables on personal injury cases but now
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ChiroHealthUSA
ChiroHealthUSA
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How can offering legal, network based discounts help GROW your practice? It's time to find out how over 1,200 doctors have found peace of mind offering legal fe^ discounts to their cash and underinsured patients, like those covered under Medicare. A
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PROFESSIONAL CO-OP
PROFESSIONAL CO-OP
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Inexpensive Lab Testing] Join PCS for Major Savings on Hundreds of Lab Tests Great Service * Online Ordering * Soren BioStation EHR In 2001 we leveled the playing field so that every appropriately licensed practitioner in America could have access t
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article
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Is Transitioning to a Cash-Based Practice Right For You?
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Dr. Miles Bodzin
Dr. Ray Foxworth
Between our two companies. Cash Practice and Chi-roHcalthUSA. we hear from hundreds of doctors a month who think they want to transition to an all cash practice. The reasons arc varied, but arc most commonly related to frustrations in dealing with i
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IMASIGHT
IMASIGHT
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MAYANS PREDICTED SOMETHING BIG IN 2012... JHEYHADNOIDEA. GODlUfAL! Annotate your x-rays with ImaSight Vision Software Share findings with your patient via mobile device, PC or optional displays It's time to usher in a new digital era. Download your
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PhysicianWellnessProgram
PhysicianWellnessProgram
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Earn an Additional $100 - $250 K Annually [LIFESTYLE NUTRITION| With the Lifestyle Weight Loss Metabolic Counseling Program® For 20 years, we trained doctors nationwide and patients in our clinics using our Lifestyle Metabolic Analyzer to lose weigh
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SOMBRA
natural pain relieving gel
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A POWERFUL & EFFECTIVE TOOL FOR YOUR INTEGRATIVE CARE. New from Sombra! We have added a 4-ounce tube to our professional line that will be convenient and easy to use for both you and your patients. Embrace all your therapeutic needs with the Sombra
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THE AMERICAN CHIROPRACTOR
THE AMERICAN CHIROPRACTOR
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Connecting Chiropractors With YOUR Important Message, It's our passion! Register to receive The American Chiropractor Magazine Online and in your Mailbox at: www.TheAmericanChiropractor.com/subscribe or E-mail: myaccount@amchiropractor.com Like us o
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PayDC
PayDC
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Call Today 888-390-7865 or visit www.PayDC.com Isn't it Time to Try? PayDC Chiropractic Software No Hardware. Free Updates. Complete, Affordable & Certified EHR Advanced SOAP Notes Plus Integrated Billing Easy Patient Scheduling, Check-in, & Auto-Re
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ERCHONIA
Laser Healthcare
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More Level (1) Clinical Trials than All Other Low Level Lasers Combined If vou're not open to change... p... you will never make a reaHj 101 change in people's lives. " P We are proud to defy the dogma— I as the visionaries who changed t
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article
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Subluxation vs. Disc Herniation Old Paradigms & New Technology; The pathway for Chiropractic as "Spinal Primary Care Providers"
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Mark Studin
Chiropractic utilization in the United States re­mained static at 12.1 million from 2003 until 2006 as reported by Davis. Brcnda and Williams in 2010. This represents 4.12% of the population, considering the 2003 population reported by the Encyclo­p
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ESSENTIAL FORMULAS
ESSENTIAL FORMULAS
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Finally, a Probiotic Supplement That's Worth Recommending to Your Patients "It's worth taking the time to find supplements that demonstrate proven results." I only recommend products that are backed by clinical research and contain superior ingredie
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VibraCussor
VibraCussor
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Finally, a Probiotic Supplement That's Worth Recommending to Your Patients "It's worth taking the time to find supplements that demonstrate proven results." I only recommend products that are backed by clinical research and contain superior ingredie
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AttractChiroPatients
AttractChiroPatients
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Everything You Need V "Done for You" in 1 One Simple Solution... ' It Has Everything You Want To Build Your Practice In One Simple System Introducing the Brand New Patient Attraction Strategy that I Builds Your Practice on Total Autopilot Using the
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bstrong4life
bstrong4life
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REVOLUTIONIZE' your practice with the BStronqALife™ System Join the BStrong4Life™ team at the Woodrige, IL training center for a 2 day hands-on training Whole Body Vibration training Dec 7 & 8. Call for details 866.515.4907 Become the Exclusive BStr
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ONLINE CHIRO
ONLINE CHIRO
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Does Your Marketing Cost Too Much? Packages From W% SetpUP * ^(0)o95 {Mo"th ^^F & *p JJ No Contract. Customized Websites & Mobile Marketing Search Engine Placement Local Directory Listings Custom Press Releases cffifia 1-888-932
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article
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From Checks to Mobile: Three simple methods for an integrated payment processing strategy for Chiropractors
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Matthew Llewlyn
Chiropractors. like many other healthcare providers, tend to operate individually or in small groups (1-3 providers) with a limited amount of administrative staff to manage cash flow and collect for services rendered. Matt Llewellyn. VP of Healthcar
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BODYLINE
BODYLINE
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Help...to Straighten Up America! After you adjust your patient, offer them GENUINE low back support with the original Back-Huggar! Over a lifetime of bending, sitting and lifting objects, the center fluid (nucleus) part of the spinal disks progressi
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THE AMERICAN CHIROPRACTOR
THE AMERICAN CHIROPRACTOR
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Connecting Chiropractors With YOUR Important Message, It's our passion! Register to receive The American Chiropractor Magazine Online and in your Mailbox at: www.TheAmericanChiropractor.com/subscribe or E-mail: myaccount@amchiropractor.com Like us o
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PettibonInstitute
PettibonInstitute
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Pettibon Rehabilitation Products Getting these results? Rehab that works with any technique This patient used: Wobble Chairs, Cervical Traction, Fulcrums, and Pettibon Weighting. Pre and Post xrays one month apart. Mention AC1012 when you place your
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BODYLINE
BODYLINE
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DON'T LET NECK 52Etf HAPPEN TO YOUR PATIENTS NECKSHEAR is a cervical strain that commonly occurs when the pillow-supported area of one joint is pushed upward while gravitational forces pull down on the unsupported adjacent area. Just as
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FunctionalMedicineUniversity
FunctionalMedicineUniversity
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Become an Expert in Functional Medicine Get a Scientifically Proven System to Diagnose 30-Day No-Risk Guarantee CEU Credits by SCUHS 24/7 Online Training 200 hours applied to Diplomate of the American Clinical Board of Nutrition (DACBN) ECall us at:
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LLOYD TABLE COMPANY
LLOYD TABLE COMPANY
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LaLaTSJl LJ TABLE jCOMPANY Vist our Newly Designed Website for complete product details: www. Hoy dtable. com To learn more, circle #62 on The Action Card
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beautifulimageLLC
beautifulimageLLC
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$240,000.00/per year Beautiful image Facial & Body Sculpting Microcurrent Cosmetic System The Model 900 By Beautiful Image LLC A Proven Reputation, with over 540 Chiropractors clearing $21,500 a month with 1 Machine ...and we know, everyone wants t
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article
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Software Clearinghouse Support Key to Improved Revenue Cycle Management
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Dr. Gabe and Sherrie Spruch
All Care Health and Rehabilitation Center Effective billing and claims submission processes and procedures, both during today's current challenging economy and in better times, have been key to our chiropractic practice's continuing health and abili
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INADA
Best Massage Chair
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The World's Most Therapeutic Massage Chair Build your practice and make a patient's next visit unforgettable with "The World's Best Massage Chair."™ We offer you, your practice, and your patients more than you ever imagined possible from a massage c
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ALCAT WORLDWIDE
ALCAT WORLDWIDE
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WORLDWIDE Grow your practice and improve patient outcomes with the leader in food sensitivity testing For almost 25 years, The ALCAT Test has provided physicians and their patients with a tool to successfully overcome a wide variety of conditions re
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HealthSource
HealthSource
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Is Your Personality Dependent Practice Becoming a Sticky Situation? Where do Smart, Cutting-Edge D.C.'s Turn to Avoid Getting Stuck in the Financial Trappinqs of the "New Economy? NOT Some Foolish, Half-Twit Seminar & NOT Some ■ ■ ^rm mw ww ■ ■ ■ ^
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article
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A 21st Century Breakthrough in Ginseng Science: Enzyme Formulation
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Dr. Ron Gilbert
David C. Konn
Ginseng is one of the most well-known of all herbal remedies, and the history of ginseng in natural medi­cine goes back thousands of years, first mentioned in written medical journals in Cliina over 2.000 years ago. Ginseng is considered the most po
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BODYLINE
BODYLINE
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The Neck-Decompressor® -----Powerful Relief! Neck-Decompressor® wI -pressure gauge $73.°° ea. ------ ■ The Original 1 Neck-Decompressor®' $56.°° ea. To improve a herniated cervical disc requires a powerful distraction device. The "N
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EON Systems, Inc.
EON Systems, Inc.
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Billing, Scheduling and Certified EHR Software Make it easy to get more done! The Practice Solution™ Complete Billing, Scheduling, Digital Sign-In and Practice Management Software Documentor1™ Fully customizable Evals, SOAPs and Narratives Document
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Koren Publications
Koren Publications
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Grow Your Practice! Patient Education Trial Pack Full value $106.05 Trial Pack includes: 15 copies of our Wellness Report Folder 20 copies of The Vital Connection brochure 15 copies of each of 6 Chiropractic Lifestyle brochures 15 copies of Chiropra
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KMC UNIVERSITY
KMC UNIVERSITY
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Has Fear About Compliance and Declining Reimbursement Knocked You Off PURPOSE? Remember WHY you became a DC? If you're like many, your purpose of serving people, getting patients well, stopping needless suffering, and changing the planet, has been e
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CHIRO SECURE
CHIRO SECURE
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Insuring Chiropractors for over 21 years Lowest Malpractice Rate, ChiroSecure Advantages Both Occurrence and Claims-made coverage forms available Board investigations and hearings HIPAA Billing Errors & Insurance Audit Defense - ALL insurance carrie
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Q-ROM
Q-ROM
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ROM We make it easy TyQ 's Q-ROM Range of Motion Station makes Spinal ROM measurements fast, simple and accurate! The advanced system includes: Guided Patient Instruction Electronic Data Recording Progress Charts and Statistics Printable Reports Enh
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King Bio
SafeCare
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What's Hot Products, Services & News King Bio SafeCare®Rx Influenza Multi-Strain Flu Medicine™ King Bio SafeCare®Rx Influenza Multi-Strain Flu Medicine™ is designed to treat a broad spectrum of flu-like symptoms including: fever, chills, night sweat
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Future Health software
Future Health software
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More DCs Receive EHR Incentive with Future Health According to a CMS June report, more DCs received Medicare EHR incentive money with Future Health than with any other EHR software. Nearly 1,700 doctors of chiropractic have collected incentive money
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SEROLA BIOMECHANICS
SEROLA BIOMECHANICS
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SEROLA BIOMECHANICS www.SEROLA.net TEL: 815.636.2780 SEROLA SACROILIAC BELT I NEW Open Cell Urethane Inner Layer replaces cotton webbing provides stop point to limit excess motion invisible under most clothing more comfortable conforms to body bett
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FOOT LEVELERS
Associate Platinum V7
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laniiHM^^n The Associate Platinum V7 CHIRP SUPPLIES & SERVICES CATALOG] PO Box 12611 Roanoke.VA 24027 Phone: 1-800-553-4860 www.FootLevelers.com is the most trusted system to evaluate your patients for orthotics. Offices running the new V7 software
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PROTOCOL
PROTOCOL
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Our B's Don't Sting! Compared to other brands, Protocol For Life Balance® has a lot to offer practitioners: Affordable Pricing Superior Product Quality Great Product Selection • Condition Specific Formulas Research-Based Formulations Call for a Fre
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softworxsolutions
softworxsolutions
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SCHEDULING PATIENT CHECK-IN EHR/SOAP NOTES Certified EHR Easy to use Customizable Fast Cash Practice Solution Outsourced Billing Solution ChiroWrite is an EHR/EMR that has been helping doctors for many years eliminate travel cards and files. With th
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PracticeStarters
PracticeStarters
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STARTING A PRACTICE? Everything a new DC needs to start a practice for about the cost of your cell phone plan! goto: PracticeStarters.com 1-800-882-4476
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EX-O-WRIST
EX-O-WRIST
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EX-O-WRIST® "The world's most dynamic 14 ounce exercise/rehab tool!" Unique pumping exercise helps improve and maintain upper body strength, flexibility and coordination, in 60 seconds or less. Excellent results for rehab, sports training and stress
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travelingchiropractors
travelingchiropractors
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TAC Classifieds The Preferred Business Marketplace of the Chiropractic Industry OFFICE COVERAGE Traveling Chiropractors America's first Chiropractic employment agency, has been providing quality, caring Temporary and Associate Doctors since 1984. Th
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THE AMERICAN CHIROPRACTOR
THE AMERICAN CHIROPRACTOR
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The ££$& Card THE AMERICAN CHIROPRACTOR This is your NEW Reader Service Center! Get FREE information right here! Fast & Easy! See THE AMERICAN CHIROPRACTOR'S advertisers listed below. Just fill out your name, mailing address, email address and phone
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CHIROPRACTIC AROUND THE WORLD
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Mother Faces Prison Time, Probation & Fines for Chiropractic Fraud San Francisco. CA- A Phoenix woman will be serving time and paying fines aftcrbeing found guilty of defrauding a health and life insurance company of almost $690.000. After making fa
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C3
C3
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THE AMERICAN CHIROPRACTOR
THE AMERICAN CHIROPRACTOR
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Connecting Chiropractors with the Latest News and Breakthroughs for Over 30 Years Tracy Busch Pate, Joseph Busch, D. C. andjaclyn Busch Touzard 1 of The American Chiropractor Family I It's Our Passion! Join us! Register to r
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C4
C4
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FOOT LEVELERS
FOOT LEVELERS
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3nBDDY WVIEW NEW True Color Captures 900,000 true color data points Height Mapping Accurate up to 300 microns (width of two strands of hair) Real Insight Visualizes and communicates asymmetry in your patients' feet Provides a very clear tool to show
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C4
C4
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FOOT LEVELERS
FOOT LEVELERS
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3nBDDY WVIEW NEW True Color Captures 900,000 true color data points Height Mapping Accurate up to 300 microns (width of two strands of hair) Real Insight Visualizes and communicates asymmetry in your patients' feet Provides a very clear tool to show
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