Issue: 20120901

Saturday, September 1, 2012
000005
September
9
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34
Wednesday, February 6, 2013
5/9/2016 2:26:20 PM

Articles
cover
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Front Cover
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PHASE 1 AND PHASE 2 DETOXIFICATION TIPS! PAGE 16 ONLINE APPROACHES TO MARKETING PAGE 22 Innovati ge36
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FOOT LEVELERS
FOOT LEVELERS
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FOOT LEVELERS The 60th Anniversary Seminar Renowned Chiropractors Dr. Kim Christensen and Dr. Terry Yochum join forces for a special seminar to help take your practice to a new level. 2CEI V 17-1 SAVE THE DATE Visit FootLevelers.com/live for more de
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1
1
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Nutri-West
Nutri-West
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Nutri-West' a Detoxification Cleansing System "When You Want The Best" Detoxification Cleansing System Nutri-West is announcing a new Detoxification Cleansing System. There's never been a better way to cleanse away the toxic sludge that is preventin
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2
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chirotouch
chirotouch
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ChiroTouch Practice Management Software AUTOMATES EVERYTHING Well, ALMOST everything... By automating nearly every process in your practice, ChiroTouch enables you to spend more time with more patients. From true iPad* integration offering effortles
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3
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SOMBRA
natural pain relieving gel
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A POWERFUL EFFECTIVE TOOL FOR YOUR INTEGRATIVE CARE. New from Sombra! We have added a 4-ounce tube to our professional line that will be convenient and easy to use for both you and your patients. Embrace all your therapeutic needs with the Sombra wa
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TheAmericanChiropractor
TheAmericanChiropractor
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The American Chiropractor Magazine Visit our new Website! www.TheAmericanChiropractor.com When the Foot Hits the Ground, EVERYTHING CHANGES!" The American Chiropractor Editorial Mailing Address Executive Team inc,American cntropractor; ffcu
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Medolutions
Medolutions
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PRATOS Cervical Traction Adjustable design allows pressure to be directed to a specific area of the spine for maximum pain reliefs therapeutic benefit Positional Restoration and Traction of the Spine Restores the normal curve of the spine Axial, cer
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5
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Physicians Business Solutions
Physicians Business Solutions
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WANT TO KNOW HOW TO INTEGRATE PROPERLY? Low Overhead, High Profit and Amazing Patient Results! Already Integrated and Not Experiencing the Above Results? Physicians Business Solutions Our Integrated Wellness Centers Help More Patients & Collect 4X t
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6
6
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The American Chiropractor Magazine
The American Chiropractor Magazine
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Chiropractic adjusting instruments have come a long way from their beginning. The first revolutionary advance in the execution of a consistent chiropractic adjustment, through an adjusting instrument came through Dr. Arlan Fuhr's first Activator ins
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6
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CLEAR Scoliosis Institute
CLEAR Scoliosis Institute
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Yesterday's Scoliosis Treatment: Waiting. Bracing. Surgery. Today's Scoliosis Treatment: Day One. Twenty Weeks. Forty weeks. www.CLEAR-Scoliosis-lnstitute.org 866-663-7030
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tableOfContents
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Table of Contents
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CONTENTS Feature: Secrets of Marketing Issue 9 22 The 7 Online Channels Patients Use To Find A Good Chiropractor. How To Maximize Your Exposure On The Internet To Acquire Patients by Sylvia Marten, MBA 30 Marketing for Professionals: What Sets Us Ap
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7
7
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Scientific Bio-Logics
ChelationPA
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Liver Support Hepata*Trope* A comprehensive formula supplying specific nutrients and select herbs, such as MilkThistle and Fringe Tree, that provide liver protection and facilitate detoxification through increased enzyme activity and bile acid produ
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King Bio
SafeCare Rx
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King Bio SafeCare®Rx Migraine Freee... King Bio SafeCareDRx Migraine Freee...provides relief from migraine, sick, throbbing, or occipital headaches, heavy head, band feeling around head, morning headaches, sun headaches, and headaches that cover lar
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PettibonSystem
PettibonSystem
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DiscoverTheNewwww.Pettibonsystem.com Website Doctors enjoy the accessing online courses, as well as how to use Pettibon rehab equipment at home and in the clinic. Patients connect easier with practitioners. Our new robust "Find a Provider" tab is ge
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OPTP
OPTP
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Innovative Self Therapy Tola Neuromuscular Release System The Tola System is a customizable set of tools for neuromuscular release and self-management of myofascial pain, designed by a PT with over 20 years of manual therapy experience. It uniquely
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9
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Platinum System
Platinum System
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Going Automated Electronic Health Record with Platinum System Means.... Efficiency, Compliancy and Saving Money Top 10 Questions to Ask When Purchasing an Electronic Health Record System: Does the EHR software post all your insurance EOB's automatic
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proofpreferred
proofpreferred
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Affordable, User-Friendly Range-of-Motion Testing Range of motion (R.O.M.) and muscle testing are critical to developing treatment plans. And insurance reimbursement depends on providing accurate reports that demonstrate need for care and document i
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10
10
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SOMBRA
Professional Therapy Products
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Sombra Professional Line Requested For The 2012 Us Open Golf Championship ALBUQUERQUE, New Mexico - Sombra Professional Therapy Products is a U.S.- based manufacturer of unique natural pain relieving gels sold to healthcare professionals all over th
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EZ notes
EZ notes
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Both SOAP notes took 15 seconds, which one will get you paid better? Bullet proof your notes!! We update our software every 2 weeks based on the suggestions of hundreds of practicing doctors just like you New Way Hello Dr. Russ: If you recall, I spo
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11
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IMASIGHT
IMASIGHT
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GO DIGITAL! Annotate your x-rays with ImaSight Vision Software Share findings with your patient via mobile device, PC or optional displays Digital Capture It's time to usher Fn a new digital era. Download your FREE TRIAL of the Vision Chiropractic S
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article
12
12
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Marketing, Keep Your Actual Patients First
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Claude Cote
Marketing: Keep your actual patients first. Du ring my 22 years of experience working in chiroprac­tic offices. I have seen offices grow ing with just 10 new patients per month, while some others need 50 new patients per month to grow. Why is that?
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12
12
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TORQUE RELEASE TECHNIQUE
TORQUE RELEASE TECHNIQUE
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TORQUE RELEASE TECHNIQUE® 2012 Seminars CONTINUING EDUCATION BY LIFE UNIVERSITY* (15 HOURS) > Learn Instrument Adjusting With The Integrator & Discover Chiropractic's Finest, Fastest, Most Advanced Diagnostic Technique! *Call for Details Jay M. Hold
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13
13
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NEUROPATHY
NEUROPATHY
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"I Brought in $60,000 the First Month I Focused on and Advertised for NEUROPATHY Care!" oy ur. i oaa singiemn I had no intentions of running a neuropathy clinic! I didn't set out to have this happen. But I now have an entire new Neuropathy Practic
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ChiropracticWeightLoss
ChiropracticWeightLoss
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"Who Else Wants a Staff-Run System I That Makes $45,000 a Month?" Put $497 Down and Receive a Complete Turn-Key Weight Loss System with Too Many Benefits to List Such As... Instant Access to Comprehensive Online Training Extensive Marketing Sys
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14
14
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SafeCareRx
SafeCareRx
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PASSIVE INCOME for every style of practice Double your money with no effort! Migraine Freee. Indications: For the relief of migraine, sick, throbbing, or occipital headaches, morning headaches, sun induced headaches, and sensation I of band around O
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15
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NORDIC NATURALS
NORDIC NATURALS
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Omega-3 Fish Oil^ a perfect complement to chiropractic care Adequate Intake of Omega-3s Is Essential to Managing Inflammation. Nordic Naturals offers: Triglyceride Form Omega-3s For Superior Absorption Exceptional Freshness No Fishy Taste or Repeat
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article
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16
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Detoxification
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Lynn Toohey
We all know that detoxifying is good for us. but how do you choose a good protocol to follow? When we rcmoYC toxins that haYC built up OYcr years, it is just as important to consider things we DON'T do as well as the things we DO. A good detox progr
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KONICA MINOLTA
KONICA MINOLTA
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Only ImagePilot With Informity Brings You So Much For So Little! Proven Performance, Affordable Price! Designed and developed by Konica Minolta, the proven leader in digital radiography, the ImagePilot Sigma is the affordable solution for all your r
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Q-ROM
Q-ROM
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0-ROM We make it easy TyQ 's Q-ROM Range of Motion Station makes Spinal ROM measurements fast, simple and accurate! The advanced system includes: Guided Patient Instruction Electronic Data Recording Progress Charts and Statistics Printable Reports E
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ChiroMatrix
ChiroMatrix
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ChiroMatrix Your Internet Marketing Partner Your next Patient is on Facebook. Are you? 62% of Adults World wide now use Social Media Increase your internet presence with branded Facebook, Google+ and Twitter business pages. Call ChiroMatrix Today to
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20
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MedChex
MedChex
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Turn unpaid receivables into immediate cash! Receive Instant Cash Flow Eliminate collection risk. Limited paperwork & fast funding. MedChex has teamed up with ChiroCapital! Not only will we purchase your receivables on personal injury cases but now
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THE AMERICAN COLLEGE OF ADDICTIONOLOGY & COMPULSIVE DISORDERS
THE AMERICAN COLLEGE OF ADDICTIONOLOGY & COMPULSIVE DISORDERS
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THE AMERICAN COLLEGE OF ADDICTIONOLOGY & COMPULSIVE DISORDERS 300 HR DIPLOMATE PROGRAM EACH MODULE OFFERS 14 CEU'S Addiction Board certification / Open To All Healthcare I Professionals and Career Oriented Individuals! Board Certification In Addi
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ACTIVATOR METHODS
ACTIVATOR METHODS
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Make Your Practice Perfect Introducing the Activator V The future is in your hands. When you use the Activator V in your practice, you can treat more patients. That translates into more revenue. But more importantly, you will be treat
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article
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22
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The 7 Online Channels Patients Use To Find A Good Chiropractor
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Sylvia Marten
How to Maximize Your Exposure on the Internet to Acquire Patients Remember the game Battleship? Imagine if you knew the squares where your opponents" ships were placed. You obviously would have a huge advantage over your competitor. Now imagine if y
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23
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Future Health
Future Health
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How often do you think chiropractors are saying this to themselves? "I'd be Embarrassed and s in Trouble if my Take a few minutes to discover how to eliminate substandard documentation More than 10,000 patient Medicare notes have been audited t
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VibarCussor
VibraCussor
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"The adjustment does this by facilitating the effects of mechanoreceptors afferents..." Dr. Matthew McCoy Editor - Journal of Vertebral - Subluxation Research "Chiropractors don't take pressure off nerves- they put pressure on mechanoreceptors..
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BStrong4Life
BStrong4Life
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REVOLUTIONIZE your practice with the BStrong4l_ife System Join the BStrong4Life team at our Napa, CA training center for a 2 day hands-on Whole Body Vibration training Sept 21 & 22. Call for details TEL: 866.515.4907 Become the Exclusive BStrong4L
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TeachChiros
TeachChiros
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Testimonials: 51 new PI referrals in March 2012-Georgia We are now getting an average of 2 PI/WC patients on a daily basis! - Ohio I have twice as many PI cases - Oregon After 90 minutes the lawyer handed me 25 cases - California 29 new personal inj
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AttractChiroPatients
AttractChiroPatients
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It Has Everything You Want To Build Your Practice In [One Simple System Introducing the Brand New Patient Attraction Strategy that I Builds Your Practice on Total Autopilot Using the Most Sophisticated Chiropractic Online I & Offline Technology Av
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TeachChiros
TeachChiros
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GET MDs TO REFER TO YOU! The Academy of Chiropractic's MD Affiliate Program It only takes 3-4 referring MDs for a huge practice Credentialing to TEACH CME approved courses to the medical community Master the "MD Report of Findings" ® Get invited to
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NUTRI-WEST
NUTRI-WEST
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New ArUitionsTb Nutri-West's Complete Line Dr. Dan Murpny, D.C., DABCO 2QQ9ICA ChiTOgractQ^QetheJiai: Renowned National Lecturer Voted Post-Graduate Educator of the Year (3 ^ars) Recipient of the Clinical Science Faculty Award (8 years) Don Bellgrau
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article
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30
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Marketing for Professionals: What Sets Us Apart From McDonald's?
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Mark Studin
McDonald's is possibly the most successful small business worldwide and that success was built on products that are possibly not the healthiest in the industry. In health care, we do not have the option to not be the best because lives arc at stake
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rfsystemlab
rfsystemlab
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Presenting the newj Transform your practice THE CHIROPRACTORS' CHOICE FOR DIGITAL X-RAY Made in Japan Direct Digital Radiography CCD Imaging Sensor To learn more, circle #83 on The Action Card os@rfsystemlab.com TEL: 1.800.905.1554 I www.rfsyste
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CHIRO SECURE
CHIRO SECURE
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Lowest Malpra roites on your MALPRACTICE PREMIUM Call 866-802-4476 or Fax your Declaration page to 480-657-8505 We will find you the LOWEST RATES AVAILABLE! Multiple policy options to meet any doctor's needs CIM ECURE Coverage and underwriting co
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Koren Publications
Koren Publications
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Grow Your Practice! Patient Education Trial Pack Full value $106.05 Trial Pack includes: 15 copies of our Wellness Report Folder 20 copies of The Vital Connection brochure 15 copies of each of 6 Chiropractic Lifestyle brochures 15 copies of Chiropra
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article
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3 Marketing Mistakes That Lead To Chiropractor Burnout
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Jennifer Michelle
Chiropractor Burnout You may think of burnout as stemming from having a workaholic approach to your practice or from experiencing a major life trauma. rhat"s not necessarily the case, though. In fact, one of the easiest ways for a chiropractor to bu
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beautifulimageLLC
beautifulimageLLC
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$240,000.00/per year Beautiful image Facial & Body Sculpting Microcurrent Cosmetic System The Model 900 , By Beautiful Image LLC A Proven Reputation, with over 540 Chiropractors clearing $21,500 a month with 1 Machine and we know, everyone wants to
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article
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A Chiropractic Revolution: The History of Activator Instrument Adjusting
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by TAC Staff "Why did you develop an instrument to give a chiropractic adjustment?" Dr. Arlan Fuhr has been asked that question frequently in the 45 years since the Activator Method was first in development. The answer is simple: his body hurt too m
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tgi
tgi
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Darn! We just heard that someone paid THOUSANDS more for software that does less than what Autumn8 does Fast & easy paperless documentation Intuitive scheduling & email reminders Patient check-in with problems & ADLs Electronic billing and electroni
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PhysicianWellnessProgram
PhysicianWellnessProgram
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Earn an Additional $100 - $250 K Annually Lifestyle Nutrition With the Lifestyle Weight Loss Metabolic Counseling Program® For 20years, we trained doctors nationwide and patients in our clinics using our Lifestyle Metabolic Analyzer to lose weight,
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BIO-BACK
BIO-BACK
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Your Patients Deserve the Most Comfortable Name in Back Pain Relief Healthcare Reimbursed HCPCS Code L0627 Bio Back Lumbar Orthosis Reduces strain on low back muscles to relieve pain & restore function Improves posture Low profile comfortable size.
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HealthSource
HealthSource
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Ready to Take Your Clinic Up a Notch? Put the THUMP Back in Your Practice, and AMP-UP Your Results... While the 'Crushing Economy' has everybody else turning it down, HealthSource® is... PUMPING UP THE VOLUME! Is Your Practice Ready to ROCK? It take
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EFI
EFI
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Tired? You need SLR "Can't fall asleep? Can't go back to sleep after waking up? Either way, we can help." Howard F. Loomis, Jr., D.C. enzyme formulations, incr New accounts: Save 10% on one bottle of SLP. Call 800-614-4400
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THE AMERICAN CHIROPRACTOR
THE AMERICAN CHIROPRACTOR
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Connecting Chiropractors with the Latest News and Breakthroughs for Over 30 Years It's Our Passion! Join us! Register to receive THE AMERICAN CHIROPRACTOR MAGAZINE Online and in your Mailbox at: www.TheAmericanChiropractor.com/subscribe Or Email: my
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article
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Unhealthy Doctors Are Poor Role Models for Patients
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Corey Mote
Role Models for Patients It seems that today's doctors, from all specialties, are doing a poorer job of representation when it comes to health and well-being. You see it everywhere now -doctors tliat arc obese themselves arc consulting with patients
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FunctionalMedicineUniversity
FunctionalMedicineUniversity
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Become an Expert in Functional Medicine Get a Scientifically Proven System to Diagnose 30-Day No-Risk Guarantee CEU Credits by SCUHS 24/7 Online Training 200 hours applied to Diplomate of the American Clinical Board of Nutrition (DACBN) Call us at:
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INADA
INADA
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The World's Most Therapeutic Massage Chair Build your practice and make a patient's next visit unforgettable with "The World's Best Massage Chair" We offer you, your practice, and your patients more than you ever imagined possible from a massage cha
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article
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How To Be A Superhero
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Frank King
Calling all healing superheroes! Even doc­tor wants to be a superhero - to relieve suffering and provide curative solutions to their patients" health challenges that others have been unable to resolve. With today's rapidly escalating levels of chron
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Multi Radiance Medical
Multi Radiance Medical
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This is Rocket Science H Because their fantastic technology impacts both} patient safety and superior clinical outcomes, I chose the Multi Radiance Medical Laser Chris Carraway, DC, DIBCN, CLS Chiropractic Neurologist For information or in-clinic
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ACNB
ACNB
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BECOME A Board Certified CHIROPRACTIC NEUROLOGIST Chiropractors choosing certification through the American Chiropractic Neurology Board enjoy knowing that their credential is the only neurology specialty board recognized by the American Chiropracti
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BODYLINE
BODYLINE
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DO NT let NECK HAPPEN TO YOUR PATIENTS NECK SHEAR is a cervical strain that commonly occurs when the pillow-supported area of one joint is pushed upward while gravitational forces pull down on the unsupported adjacent area. Just as wind
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article
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The Hot and Cold of It
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Kathy Mills Chang
Dr. X has been in practice for more than 25 years. As a beloved and tnistcd practitioner in his town, his patient database bulges with past and present patients. Because the office is in a rural community, patients include fanners and ranchers, reti
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BODYLINE
BODYLINE
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Help...to Straighten Up America! After you adjust your patient, offer them GENUINE low back support with the original I Back-Huggar Over a lifetime of bending, sitting and lifting objects, the center fluid (nucleus) part of the spinal disks pro
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SEROLA BIOMECHANICS
SEROLA BIOMECHANICS
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SEROLA BIOMECHANICS www.SEROLA.net TEL: 815.636.2780 SEROLA SACROILIAC BELT] NEW Open Cell Urethane Inner Layer replaces cotton webbing provides stop point to limit excess motion invisible under most clothing more comfortable conforms to body bette
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BODYLINE
BODYLINE
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The Neck-Decompressor® Powerful Relief! Deluxe Neck-Decompressor® w/pressure gauge $73. ea. The Original Neck-Decompressor® $56. ea. To improve a herniated cervical disc requires a powerful distraction device. A The "Neck-Decompressor®" is so
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article
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Seeing Is Believing
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Eric S. Kaplan
Leaders See The Future One quality that all leaders have in common is that they have a clear and exciting vision for the future. This is something that only a leader can have. Only a leader can think about the future and plan forit each day. Do you
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ONLINE CHIRO
ONLINE CHIRO
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Does Your Marketing Cost Too Much? Packages From SetUp Month No Contract. Customized Websites & Mobile Marketing Search Engine Placement Google t>ing "Sxhooe Social Media Posting Local Directory Listings Custom Press Releases 1-888-932 -5560 www.Onl
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FOOT LEVELERS
Associate Platinum V7
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PO Box 12611 Roanoke.VA 24027 Phone: 1-800-553-4860 www.FootLevelers.com The Associate Platinum V7 is the most trusted system to evaluate your patients for orthotics. Offices running the new V7 software have seen increased patient compliance, referr
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EX-O-WRIST
EX-O-WRIST
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EX-O-WRIST® "The world's most dynamic 14 ounce exercise/rehab tool!" Unique pumping exercise helps improve and maintain upper body strength, flexibility and coordination, in 60 seconds or less. Excellent results for rehab, sports training and stress
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PROTOCOL
PROTOCOL
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Our B's Don't Sting! Compared to other brands, Protocol For Life Balance® has a lot to offer practitioners: Affordable Pricing Superior Product Quality Great Product Selection Condition Specific Formulas Research-Based Formulations uvww.protocolforl
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softworxsolutions
softworxsolutions
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Certified EHR Easy to use Customizable Fast ChiroWrite is an EHR/EMR that has been helping doctors for many years eliminate travel cards and files. With the introduction of the scheduling component, ChiroWrite is now an ideal solution for cash pract
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PracticeStarters
PracticeStarters
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STARTING A PRACTICE? Everything a new DC needs to start a practice for about the cost of your cell phone plan! goto: PracticeStarters.com 1-800-882-4476
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Traveling Chiropractors
Traveling Chiropractors
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TAC Classifieds The Preferred Business Marketplace of the Chiropractic Industry OFFICE COVERAGE Traveling Chiropractors America's first Chiropractic employment agency, has been providing quality, caring Temporary and Associate Doctors since 1984. Th
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THE AMERICAN CHIROPRACTOR
THE AMERICAN CHIROPRACTOR
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The £ Card THE AMERICAN CHIROPRACTOR This is your NEW Reader Service Center! Get FREE information right here! Fast& Easy! See THE AMERICAN CHIROPRACTOR'S advertisers listed below. Just fill out your name, mailing address, email address and phone num
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CHIROPRACTIC AROUND THE WORLD
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Chiropractor Faces 125Fraud Counts PATERSON. NJ—A chiropractor with offices in Patcrson and Jersey City lias been cliargcd with 125 counts of insurance fraud for allegedly fak­ing the claims of car accident victims so that they would appear to need
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C3
C3
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LOOMIS
LOOMIS
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Get Started Today! $25 Exam DVD featuring Dr. Loomis Call 800-614-4400 to order (Item #0960) In these tough times, you need a system you can depend on. The Loomis System is not complicated and does not require new equipment. Enzymes: The 2nd Factor
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C4
C4
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FOOT LEVELERS
FOOT LEVELERS
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ITS VITAL TO KNOW THEIR NUMBER m New Pronation/Stability Index"" Now, you can find out your patients' Pronation/StamM Index number with V7+. The index reveals the severity! of pronation/stability in their feet, ranging from Optimal] to Severe. Untre
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C4
C4
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FOOT LEVELERS
FOOT LEVELERS
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ITS VITAL TO KNOW THEIR NUMBER m New Pronation/Stability Index"" Now, you can find out your patients' Pronation/StamM Index number with V7+. The index reveals the severity! of pronation/stability in their feet, ranging from Optimal] to Severe. Untre
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