Issue: 20120401

Sunday, April 1, 2012
0000099
April
4
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Wednesday, February 6, 2013
5/9/2016 2:26:36 PM

Articles
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Front Cover
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P.I. Reform in Florida, New Jersey, Ushering in New Age of Personal Injury Practice? page 12 Pulsed Magnetic Healing a New Chiropractic Adjunct? page 50 Malpractice _ Insurance Informed Consent PAGE 40 www.TheAmericanChiropractor.coni
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FOOT LEVELERS
NEW InMOTIOn Stabilizing Orthotic
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Millions of Patients 34 Peer-Reviewed Articles No other custom orthotic is engineered quite like a Stabilizing Orthotic. Introduced 60 years ago, the intelligent design stabilizes the three arches of the foot, providing a natural balance of flexibil
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BIOTICS RESEARCH CORPORATION
BIOTICS RESEARCH CORPORATION
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BUftios Research CorfwraHm You won't find higher quality or more reliable nutritional supplements anywhere At Biotics Research, Quality Control is part of our corporate fabric, not the result of a regulatory mandate. For over 35 years, Biotics Resea
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INTEGRATED PRACTICE SOLUTION
INTEGRATED PRACTICE SOLUTION
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Manage Patient Data Create Detailed Chart Notes Manage Treatment Plans Review Digital X-rays Maker of the ChiroTouch Practice Management System. With the new ChiroTouch Apps for the iPad®, you can take your practice to the edge - and beyond. Literal
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chirotouch
chirotouch
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1,1/: Call 800.852.1771 or visit www.chirotouch.com... and practice with confidence."
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The American Chiropractor Magazine
The American Chiropractor Magazine
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Login R»giiiM Patnroro? t u RtdKriQVT RltuM Buyers V1 CooiKWfMont Ortus* tdrapinc tttuw hfiwottWrt (OISHJ is ¦ 9*waiu«! tpmai and •rtupmai Mcmv atwdw rai is ow*cten;« 0/ ngimtnto Ji coiciftcaMn and o [search Dy Tarry R Vocflum DC D.ACBR Fbiio*. AXCR
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RF Co., Ltd.
NAOMI
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¦.;*¦ Retrofits in minutes. THE CHIROPRACTORS' CHOICE FOR DIGITAL X-RAY Made in Japan Direct Digital Radiography CCD Imaging Sensor __,_____ ----- ___________FREE Lifetme Support___________I Retro Fit PR | _________48-Megapixel Resolution__________I
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The American Chiropractor Magazine
The American Chiropractor Magazine
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Welcome back Doctor! There's a lot going on across chiropractic, and we've been working hard to keep you up to date, and ahead of the curve with regard to many of the changes. Questions that may run through your mind in the late night, or early morn
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PracticeStarters
PracticeStarters
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STARTING A PRACTICEP Everything a new DC needs to start a practice for about the cost of your cell phone plan! goto: for details To learn more, circle #55 on The Action Card
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tableOfContents
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Table of Contents
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CONTENTS ISSUE 4 Practice Coaching, Cancer and Chiropractic, Malpractice Insurance 12 Insurance Fraud Prevention BY JONATHAN WALKER D.C. 30 IME & Peer Review Doctors: 2012 Malpractice Coverage Leaves You in Grave Peril Part 1 BY MARK STUDIN, D.C. FA
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Scientific Bio-Logics, Inc.
Super Flex Advanced
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Advanced Anti-inflammatory and Joint Support Formula Dietary Supplement Available in 90 caps and 180 caps Clinically Proven USP Grade Ingredients Supplement Facts Serving Size: 3 Capsules Servings Per Container: 30 (90 cap bottle), 60 (180 cap bottl
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DURBAN UNIVERSITY of TECHNOLOGY
DURBAN UNIVERSITY of TECHNOLOGY
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0 WORLD FEDERATION I FEDERATION MONDIALEI FEDERACION MUNDIAI. OF CHIROPRACTIC | DE CHIROPRATIQUE | DE QUIROPRACTICA ^WFC'S 12th BIENNIAL CONGRESS DURBAN SOUTH AFRICA 2013 Chiropractic Under the African Sun International Convention Centre (ICC), Durb
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Products, Services
Products, Services
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What's Hot & News New Cervical Traction Unit to Specifically Direct Treatment Dublin. Ohio. March 5. 2012 M e cl o I u t i o n s, LLC. manufacturer ol" the Bio-Back lumbar orthosis is pleased to announce our distribution of the PRATOS Cervical Tract
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TITAN LABORATORIES
TITAN LABORATORIES
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Factor Ten: Femtrac for NaturaCJ^emaCe SfeaCtfi & !MenopausaCSupport Recent studies have shown phytoestrogens to have a protective effect against breast and uterine cancers which is currently projected to affect one out of eight women! Factor Ten: F
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Boiron
Arnicare ARNICA GEL
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A r n i e a r e works naturally with the body to relieve pain. Try it for neck, back, shoulder and leg muscle pain; stiffness and swelling from injuries; and bruising. Made from a natural active ingredient (Arnica montana, which is Latin for the Mou
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Platinum System
Platinum System
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Going Automated Electronic Health Record with Platinum System Means-Efficiency, Compliancy and Saving Money x^1 Top 10 Questions to Ask When Purchasing an Electronic Health Record System: 1- Does the EHR software post all your insurance EOB's automa
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article
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How to Prevent Sports Injuries Using "Functional Muscle Neurology"
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Allan Oolo Austin
Without question the main cause of elite athletes not attaining their goals is injuries. Debilitating injury to muscles or tendons being the culprit. Much has been discovered in recent years relating to the imbalance mechanisms of aberrant and unbal
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biotools
biotools
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Made to Measure It'S a first! The mM3™ can measure rotation in the seated or standing position! • Measure all cervical ROMs in 60 sec. • Useful for all extremities. • No computer connection required. • Simple two-button operation. • Three Year Warra
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ChiropracticWeightLoss
ChiropracticWeightLoss
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"I Brought in $60,000 the First Month I Focused on and Advertised for NEUROPATHY Care!" By Dr. Todd Singleton I had no intentions of running a neuropathy clinic! I didn't set out to have this happen. But I HOW have an entire new Neuropathy Practice
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article
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Insurance Fraud Prevention
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Jonathan Walker
Picture yourself driving home late one night with your spouse from a concert downtown. Your normal route is under construc­tion, so you have to detour through a part of town that you don't ever like to be in. but certainly not at this hour. As you l
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KINESIO
KINESIO
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D D U1J t... Extend your manual therapy by letting adhesive design offers a light, gentle, your patients take your healing hands with non-irritating touch that can be used with them between visits. Kinesio" Tex Gold is all skin types ranging from pe
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KathyMillsChang
KathyMillsChang
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Has Fear About Compliance and Declining Reimbursement Knocked You Off PURPOSE? Remember WHY you became a DC? If you're like many, your purpose of serving people, getting patients well, stopping needless suffering, and changing the planet, has been e
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NUTRI-WEST
NUTRI-WEST
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New Additions To Nutri-West's Complete Line Dr. Dan Murphy, D.C., DABCO 2009 ICA Chiropractor of the Year Renowned National Lecturer Voted Post-Graduate Educator of the Year (3 years) Recipient of the Clinical Science Faculty Award (8 years) Don Bel
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LIFESTYLE NUTRITION
LIFESTYLE NUTRITION
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Earn an Additional $100- $250 K Annually with the Lifestyle Weight Loss Metabolic Counseling Program® For 20years, we trained doctors nationwide and patients in our clinics using our Lifestyle Metabolic Analyzer to lose weight, eat healthy meal plan
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KENNEBEC P.R.O.O.F.
KENNEBEC P.R.O.O.F.
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Still using a goniometer to measure range of motion? Still performing subjective manual muscle testing? Take out the subjectivity and let P.R.O.O.F. Preferred document your patients' findings objectively! Positive Reinforcement Of Objective Findings
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article
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Murphy's Law (3) when starting a practice
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by Peter G. Fernandez, D.C. Doing your own remodeling... will cost you more. "~T^ Jf urphy's Law" is an old 1% /I adage that is typically I %/ I stated as: "Anything that *■ ▼ -JLcan go wrong will go wrong". When you start a new practice you'll expe
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ChiroMatrix
ChiroMatrix
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Most Trusted Provider of Chiropractic Marketing Services for more than 10 years! At ChiroMatrix, we empower you for success in your local area with affordable marketing solutions Starter Service SEO Optimized Websites Social Service Managed Social N
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EZ notes
EZ notes
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Both SOAP notes took 15 seconds, which one will get you paid better? Old Way Atew Way Bullet proof your notes!! We update our software every 2 weeks based on the suggestions of hundreds of practicing doctors just like you. "This doctor compared many
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IMASIGHT
IMASIGHT
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"Show & Tell" just took on a whole new meaning. It doesn't take a Harvard education to know that the most important part of the chiropractor-patient relationship is communication. Communicating with your patients with powerful, easy-to-use software
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article
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Keys to a Successful Paperless Practice
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Michael Failla
The benefits of a paperless office are numerous, but for many this goal has been elusive. Instead, the computer age has generated more paper than ever before. But with the right approach, it is possible to build a successful paperless chiroprac­tic
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ChiroHealthUSA
ChiroHealthUSA
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Ill YOU SEE $10, WE SEE AN INDUCEMENT VIOLATION FINE THAT COULDVE BEEN PREVENTED. Do you have $10,000 to throw away? That's exactly what you might be doing if your discounts trigger an inducement violation. With fines like this, many practices are o
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B STRONG LIFE
B STRONG LIFE
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REVOLUTIONIZE vmir practice with the BStrong4life M System Join the BStrong4Life™ team today, and REVOLUTIONIZE your patient care and your practice BECOME A BStrong4Life™ CENTER •All BStrong4Life™ Centers receive comprehensive team support •Hands-on
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Academy of Chiropractic
Academy of Chiropractic
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c u $199 Simply the Best PI Program in the Nation per month Our doctors have gotten over 60,000 New PI Cases in 42 states Maximize reimbursement with PI Cases Paperwork SOAP Notes • Narratives CVs • Liens and LOPs Compliance Informed Consent HIPAA P
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article
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Evolutionary Aspects of Diet: The Omega-6/Omega-3 Ratio and the Brain Molecular Neurobiology
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Dan Murphy
; Artemis P. Simopoulos ; This article has 116 references LA = linoleic acid (plant derived omega-6 fatty acid) ALA = alpha linolenic acid (plant derived omega-3 fatty acid) From Abstract Several sources of information suggest that human be­ings evo
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Pettibon Rehabilitation Products
Pettibon Rehabilitation Products
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15% OFF! Would you buy quality inexpensive products that: Call Today! 888-774-6258 Mention AC412 when you place your order and receive 15% off! Limit 1 discount offer per clinic. Some restrictions may apply. Expires 5/15/2012 -Reduce/Remove Pain -Pr
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PassThisChiroTest
PassThisChiroTest
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, Will Your New 1 Practice Succeed? Take this free test to find out goto: sadlythere is a significant failure rate of new practices To learn more, circle #55 on The Action Card
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NEUROPATHY DR
NEUROPATHY DR
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"Who Else Wants to Own an Area Exclusive Treatment and Retail Center... and work with incredibly grateful patients too? Our Specialty Trained DCs are helping end the misery of Neuropathy and Chronic Pain where other treatments fail. NeuropathyDR® Tr
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ONLINE CHIRO
ONLINE CHIRO
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WHAT DO PATIENTS THINK OF YOUR WEBSITE? Setup Fee & i y /month No Contract Unlimited Support (We'll do it for you!) Design Features Change Your Website Design Anytime 120+ Customizable Website Designs Customizable Pre-Written Content Unlimited Pages
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article
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IME & Peer Review Doctors: 2012 Malpractice Coverage Leaves You in Grave Peril Part 1
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Mark Studin
Independent medical examiners (IMEs) and peer review doctors all have one thing in common: they are in the business for money, as their level of expertise and profes­sional training offer nothing to the "clients" they evaluate. The purpose of their
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tgi
tgi
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Fast & easy paperless documentation Intuitive scheduling & email reminders Patient self check-in with problem scoring ¦ Electronic billing and electronic posting Management reports that make sense ¦ Inventory control, time clock & more The friendlie
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Future Health software
Future Health software
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Future Health Doctors are Receiving their 2011 EHR Incentive Checks! Up to $44,000 over 5 years • $18,000 1st year Jason Pueriler PC Puehler Family Chiropractic James Kickland, PC Midwest Health Center You can, too! To learn how you can collect up t
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CHIROSECURE
CHIROSECURE
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Lowest Malpractice Rates Free Quick Quote Chiro Secure Advantages • Run by DCs for DCs, CAs and MTs • Insuring Chiropractors for over 21 years • Easy Payment Plans • True Consent to Settle/Board/HIPAA • Sexual Misconduct Defense • Billing Errors & A
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impacinc
impacinc
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nnfort <s ^ the Brain1 , TECHNOLOGY "The adjustment does this by facilitating the effects of mechanoreceptors afferents... Dr. Mattfiew McCoy Journal of Vertebral - Subluxation Research Chiropractors don't take pressure off nerves- they put pressure
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VibraCussor
ArthroStim
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The piece you're missing, we have it call Your Practice Your Body And Your Patients Will Thank You Forever And That's A Promise Wat with IMPAC's The Hew Dimension Percussion Instrument Synergistic Semi"ars CEs and DVDs CALL NOW 800-569-8624 or 503-5
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article
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Your Practice in 2012: A Blueprint for Constant Change and Growth
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Chris Tomshack
Way back in 1997, I real­ized my wildly success­ful practice was. in fact, broken. And it all began with a simple question posed to me by a former high school classmate. "Chris, where've you been?" At the time, I had no answer. All day I had been bu
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ALCAT WORLDWIDE
ALCAT WORLDWIDE
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Grow your practice and improve patient outcomes with the leader in food sensitivity testing For almost 25 years. ~he ALCAT Test has provided physicians and their patients with a tool to successfully overcome a wide variety of conditions resulting fr
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CLEAR Scolisis Institute
CLEAR Scolisis Institute
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Yesterday's Scoliosis Treatment: Waiting. Bracing. Surgery. Today's Scoliosis Treatment: Day One. Twenty Weeks. Forty weeks, better alternative to miting, bracing, surgery... www.CLEAR-Scoliosis-lnstitute.org 866-663-7030 To learn more, circle #14 o
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PayDc
PayDc
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Call 888-390-7865 Modular E Certified, No Hardware. Free Updates. Your Worry-Free Solution for Compliant Insurance & Coding • A Complete EHR System • Compliant Documentation • Advanced SOAP Notes • Billing & Scheduling • Affordable Solution PayDC is
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article
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Informed Consent Emerging as a New Basic Element in Patient Communications
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Stuart E. Hoffman
Effective risk management requires every chiropractic practitioner's daily attention. Consistent attention to detail and regular examination and re-evaluation of the risk-management basics, and now an up-to-date knowledge of and compli­ance with you
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PRO therapies
PRO therapies
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SAVE 50% NOW on all items in-stock If you are one of the thousands of chiropractors that do not stock, or recommend dietary supplements to your patients because of poor product performance, unreliable purity, or poor return on your investment then i
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The Practice Starters Program
The Practice Starters Program
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We Want To Give You per referral ^Refer a fellow DC • Refer a student DC Help us... Help a new DC succeed... and you'll receive $5001 The more DCs you refer the more money you'll make! With 30 years of practice starting experience and over 3,000 gra
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CHIROPRACTIC MARKETING 360
CHIROPRACTIC MARKETING 360
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GET STARTED: 855-773-8169 CHIR0PRACTICMARKETING360.COM It's like the BMW of chiropractic websites without the cost. LEADING CHIROPRACTIC WEBSITES & MARKETING SOLUTIONS Work with a full-service website design and internet marketing agency focused spe
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VIBEFORHEALTH
VIBEFORHEALTH
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ALL of the REWARDS with NONE of the RISK! Not all Whole Body Vibration (WBV) platforms are created equal! The dangers of WBV are often ignored by marketers. Created by chiropractors, in accordance with the latest scientific data, come discover why t
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INADA
INADA
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The World's More Therapeutic Massage Chair Build your practice and make a patient's next visit unforgettable with "The World's Best Massage Chair."™ We offer you, your practice, and your patients more than you ever imagined possible from a massage c
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SEROLA BIOMECHANICS
SEROLA BIOMECHANICS
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www.SEROLA.net TEL: 815.636.2780 SEROLA SACROILIAC BELT - NEW Open Cell Urethane Inner Layer • replaces cotton webbing • provides stop point to limit excess motion • invisible under most clothing • more comfortable • conforms to body better Scan for
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BPA WORLDWIDE BUSINESS
BPA WORLDWIDE BUSINESS
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PA Worldwide. ^Because auditing transparency and audience insights are more critical than ever BPA-AUDITED BUSINESS PUBLICATIONS PROVIDE MEDIA BUYERS WITH FULL CIRCULATION DISCLOSURE, IN-DEPTH DATA, AND ASSURANCE. Circulation disclosure and audience
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article
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Educating Your Chemotherapy-Induced Peripheral Neuropathy Patients on Complementary Alternative Therapies
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John Hayes
Y our chemotherapy-induced peripheral neuropathy patients are probably sick of taking pills and being stuck with needles. The idea of having to take even more medication after their chemotherapy is over can be frustrating. They've made it through ch
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HealthSource
HealthSource
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This Year, Just Say... Screw the Seminar! Aren't You Tired of... • Shelling out the bucks just to attend the same-old seminar with the same-old faces, hearing the same-old, getting-you-nowhere STUFF? . Revisiting more of the ojd COCKAMAMIE "tips" an
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article
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Pulsed Electromagnetic Field Therapy and Chiropractic
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Interview with Dr. Glen Bobker, Certified iMRS/Mediconsult Health Technician byTAC Dr. Glen Bobker received his undergraduate degree from SUNY at STONY BROOK (1976) and his Doctorate (1981) from New York Chiropractic Col­lege (NYCC). Graduating from
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SOMBRA
natural pain relieving gel
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.:.Ld_! A POWERFUL & EFFECTIVE TOOL FOR YOUR INTEGRATIVE CARE. New from Sombra! We have added a 1-ounce tube to our professional line that will be convenient and easy to use for both you and your patients. Embrace all your therapeutic.needs with the
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kingbio
SafeCareRx
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"ontemporary Breakthroughs Homeopathy June 2-3,2012 Seminar Topics: ; The integration of - homeopathy, chiropractic, and naturopathic principles and methodologies Register by May 6 for the Early-bird discount'. Mind and body protocols • Toxicity pro
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PARKER SEMINARS
PARKER SEMINARS
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& California ChfropracJic 2012 O May 4-6 A Journey to Becoming a Better you Embark on a journey of self-discovery and practice-growth as Parker Seminars partners with the California Chiropractic Association for San Diego 2012! From an expo packed wi
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BODYLINE
BODYLINE
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The Neck-Decompressor® —Powerful Relief! Deluxe Neck-Decompressor^ w/pressure gauge $73.w ea. The Original Neck-Decompressor® $56.°° ea. ?l « Economy \ Neck-Stretcher $29P° ea. To improve a herniated cervical disc requires a powerful distraction dev
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Beautiful image
Beautiful Image
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$240,000.00/per year Facial & Body Sculpting] Microcurrent Cosmetic System The Model 900 \ By Beautiful Image LLC A Proven Reputation, with over 540 Chiropractors clearing $21,500 a month with 1 Machine ...and we know, everyone wants to get rid of t
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article
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Kathy's Monthly Chronicles
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Kathy Mills Chang
You Mean I Can't Jack My Fees Just Because it's PIP? Because I get so many unusual questions, I really should not have been surprised by this one. After all. many doctors believe that it is perfectly acceptable to have different fee schedules for di
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BODYLINE
BODYLINE
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DON'Tlet NECK SS&fit HAPPEN TO YOUR PATIENTS NECK SHEAR is a cervical strain that commonly occurs when the pillow-supported area of one joint is pushed upward while gravitational forces pull down on the unsupported adjacent area. Just as wind shear
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travelingchiropractors
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TAC Classifieds The Preferred Business Marketplace of the Chiropractic Industry OFFICE COVERAGE Traveling Chiropractors America's first Chiropractic employment agency, has been providing quality, caring Temporary and Asso-ciate Doctors since 1984. T
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THE AMERICAN CHIROPRACTOR
THE AMERICAN CHIROPRACTOR
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SUBSCRIBE NOW!!! Subscribe today and save: GOOD DEAL! US $86 Save 34% off the cover price! Get 12 issues plus our Buyer's Guide, 13 issues total—YOU SAVE $44 , . BEST DEAL! US $174.00 Buy 2 years—the 3rd is FREE! Get 12 issues per year plus our Buye
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THE AMERICAN CHIROPRACTOR
THE AMERICAN CHIROPRACTOR
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Connecting Chiropractors with the Latest News and Breakthroughs for Over 30 Years Trag Busch Pate, Joseph Busch, D.C. andjadyn Busch Touzard of TIk American Chiropractor Family It's Not Just Our Business, It's Our Passion! Join us! Register to recei
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MedChex
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CHIRO SUPPLIES & SERVICES CATALOG 14 Mamaioneck Ave, 3F White Plains. NY 10601 Phone:(866)709-1100 www.medchex.ore Personal Injury Receivable Financing MedChex will purchase your receivables on personal injury cases. Turn these unpaid receivables in
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THE AMERICAN CHIROPRACTOR
THE AMERICAN CHIROPRACTOR
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This is your NEW Reader Service Center! Get FREE information right here! Fast & Easy! See THE AMERICAN CHIROPRACTOR'S advertisers listed below. Just fill out your name, mailing address, email address and phone number, and circle the Reader Service (
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CHIROPRACTIC AROUND THE WORLD
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Allstate Seeking S21M in Accidental Payments in "Consumer Protection" Measure HAUPPAUGE,N.Y., - Allstate Insurance Company has filed its first in­surance fraud lawsuit of 2012, seeking to recover $2 million dollars against 27 New York area defendant
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Started Today! $25 Exam DVD featuring Dr. Loomis Call 800-614-4400 to order (Item #0960) In these tough times, you need a system you can depend on. The Loomis System is not complicated and does not require new equipment. Howard F Loomis, Jr., D.C. E
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FOOT LEVELERS
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ITS VITAL TO KNOW THEIR NUMBER New Pronation/Stability Index" Optimal 0-34 Mild 35-84 Moaerste 85-124 85 Now, you can find out your patients Pronation/Sta Index" number with V7+. The index reveals the severit of pronation/stability in their feet, ra
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FOOT LEVELERS
FOOT LEVELERS
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ITS VITAL TO KNOW THEIR NUMBER New Pronation/Stability Index" Optimal 0-34 Mild 35-84 Moaerste 85-124 85 Now, you can find out your patients Pronation/Sta Index" number with V7+. The index reveals the severit of pronation/stability in their feet, ra
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