Issue: 20100901

Wednesday, September 1, 2010
0000080
September
9
True
32
Wednesday, February 6, 2013
5/9/2016 2:27:36 PM

Articles
cover
C1
C1
[no value]
[no value]
Front Cover
[no value]
[no value]
[no value]
[no value]
MARKETING MACHINE Interview with Steven Visentin, D.C. p. 22 •A, BODY WORK Patient Orientation p. 34 Marketing & Value p. 26 Websjte Marketing p.42
[no value]
advertisement
C2
C2
[no value]
[no value]
[no value]
[no value]
FOOT LEVELERS
FOOT LEVELERS
[no value]
ck their r^ ^ Help your patients reclaim their energy with Elite Energy" Spinal Pelvic Stabilizers. ELITE ENERGY ENERCV ¦ EDGE ¦ PERFORMANCE Smart top keeps feet dry and controls temperature Luxury leather top offers comfort and durability in both F
[no value]
advertisement
1
1
[no value]
[no value]
[no value]
[no value]
Wobenzym PS
Wobenzym PS
[no value]
The Power of Professional Strength at your finger tips! Highly Active Enzyme Formula for Balanced Immune Function Wobenzym® PS is exclusively available to healthcare professionals. Wobenzym PS provides a highly active enzyme formula in enteric coate
[no value]
advertisement
2
2
[no value]
[no value]
[no value]
[no value]
AMCfamily
AMCfamily
[no value]
Reaching New Heights!! "REAL PEOPLE GETTING REAL RESULTS" Dr. Jen West, California (480) 704-1050 - Dr. West's coach proudly reports that she has officially doubled her prac­tice in just 9 months since joining AMC by exceeding $25k collections. Dr.
[no value]
advertisement
3
3
[no value]
[no value]
[no value]
[no value]
NAOMI
NAOMI
[no value]
ADD-ON DIGITAL UPGRADE FOR YOUR EXISTING X-RAY EQUIPMENT "2010 Product Leadership of the Year Award" Received!! (July 14, 2010. By Frost & Sullivan, London) NAOMI from RF Co., Ltd. was awarded as No.1 in the OR (Digital Radigoraphy) industry, receiv
[no value]
advertisement
4
4
[no value]
[no value]
[no value]
[no value]
The American Chiropractor
The American Chiropractor
[no value]
Magazine AMIftlCA » MOST MM> CHI«OPMC1 OPTP TooH for /hnwj ; Knowledge for htohh TAC Poll Why do you raM Hm ¦Vdcome 10 the 2 0 version of our website' fcTj JowtJ- «• Butt" B » 0 C Kcount and then login to • Adding your comments to published arQdes,
[no value]
advertisement
4
4
[no value]
[no value]
[no value]
[no value]
amchiropractor
amchiropractor
[no value]
Get a Free Subscription to The American Chiropractor Newsletter! Keep in touch with TAC between issues! Find out when the latest issue is online! Gain access to articles you can send to your patients and colleagues online! Get the latest and best of
[no value]
advertisement
5
5
[no value]
[no value]
[no value]
[no value]
idealspine
idealspine
[no value]
Before After Stay ahead of the curve with the Denneroll Cervical Orthotic Device IMPROVE PATIENT COMPLIANCE, CORRECTIONS, YOUR PRACTICE, AND PATIENT OUTCOMES For taller or more flexible adults For mid size or non-flexible-stiff adults For pediatric
[no value]
advertisement
6
6
[no value]
[no value]
[no value]
[no value]
The American Chiropractor
The American Chiropractor
[no value]
From the Director's Desk Regarding the subject of marketing, David Ogiivy, a man referred to many experts in the field as "the father of advertising", has been quoted as saying "You now have to decide what 'image' you want for your brand. Image mean
[no value]
advertisement
6
6
[no value]
[no value]
[no value]
[no value]
Teeter
Teeter
[no value]
Increase Revenues Attract New Patients As seen in The American Chiropractor, Chiropractic Economics & Canadian Chiropractor Improve Patient Outcomes with Affordable Inversion & Decompression Therapy ' The Teeter DFM " offers a unique clinical soluti
[no value]
tableOfContents
6
6
[no value]
[no value]
Table of Contents
[no value]
[no value]
[no value]
[no value]
CONTENTS ISSUE 9 Feature: Secrets of Marketing 20 Calling an Audible with your PI Marketing BY JONATHAN WALKER. D.C. 22 Marketing Machine INTERVIEW WITH STEVEN VISENTIN. D.C. 26 Marketing: No Substitute for Real Value BYJIMGEMMELL 34 Stop Doing New
[no value]
advertisement
7
7
[no value]
[no value]
[no value]
[no value]
Hill Laboratories COMPANY
Hill Laboratories COMPANY
[no value]
Now available for all Hill Models. Pictured: iim as- i Strictly automatic flexion with manual or pneumatic drops. Many standard features and options. Starts at $4595 To see more black, visit wwW.HillLabs.com/black 1-877-445-5020 • To learn more, cir
[no value]
advertisement
8
8
[no value]
[no value]
[no value]
[no value]
LIVINGFUEL THE LEADER IN SUPERFOOD NUTRITION
LIVINGFUEL THE LEADER IN SUPERFOOD NUTRITION
[no value]
Major Medical Study Shows Plant-Based Protein the Key to Weight Loss LivingFuel LivingProtein Tops the List! Living Fuel is well known in Chiroprac­tic for its SuperSmoothies, SuperBerry, SuperGreens, CocoChia Sustained En­ergy Bars, and SuperEssent
[no value]
advertisement
9
9
[no value]
[no value]
[no value]
[no value]
Platinum System
Platinum System
[no value]
Going Automate Electronic Health Record with Platinum System Means... Efficiency, Compliancy a ' Saving Money " Top 10 Questions to Ask When Purchasing an Electronic Health Record System: 1- Does the EHR software post all your insurance EOB's automa
[no value]
advertisement
10
10
[no value]
[no value]
[no value]
[no value]
Core Products INTERNATIONAL, INC.
Core Products INTERNATIONAL, INC.
[no value]
Q: What's better than sleeping on a Core Deluxe Water Pillow? American Manufacturing Co. To learn more, circle #63 on The Action Card
[no value]
lettersToTheEditor
10
10
[no value]
[no value]
Diabetic Foot Requires Special Care
[no value]
[no value]
[no value]
[no value]
Re: June, 2010 Article ■ I READ WITH INTEREST THE CASE STUDY PRESENTED BY Dr. DaNCHIK ON THE DIABETIC PATIENT WITH PERIPHERAL NEUROPATHY, FOOT PRONA-TION, AND CAI.CANEAI. EVERSION BILATERALLY. As A CHIROPRACTIC PHYSICIAN AND BOARD CERTIFIED PEDORTHI
[no value]
advertisement
11
11
[no value]
[no value]
[no value]
[no value]
FAR NORTH
FAR NORTH
[no value]
EXPERIENCE THE FAR NORTH DIFFERENCE far infrared heat I Are you offering Far Infrared Therapy to your patients? A SINGLE UNIT CAN GENERATE OVER $50,000 A YEAR DAILY AVERAGE DAILY MONTHLY ANNUAL SESSIONS SESSION REVENUE REVENUE REVENUE 8 $21 $168 $
[no value]
advertisement
12
12
[no value]
[no value]
[no value]
[no value]
KMC U UNIVERSITY
KMC U UNIVERSITY
[no value]
We can bring your practice to new levels of EFFICIENCY & PROFITABILITY We teach Chiropractors the safe and legal way to make and keep more money! CALL US AND LETS GET STARTED RIGHT NOW! Mention code AC092010 when you call to schedule a FREE 1/2 hour
[no value]
advertisement
12
12
[no value]
[no value]
[no value]
[no value]
Ayush Herbs Inc
Ayush Herbs Inc
[no value]
The Perfect Combination for Muscle & Joint Support Ashwagandha™, CoCurcumin'" & Boswelva Plus™ in combination provide nutritional support tor a healthy inflammatory response. 1.800.925.1371 2239 152nd Ave. NE Redmond, WA 98052 To learn more, circle
[no value]
advertisement
12
12
[no value]
[no value]
[no value]
[no value]
HillLabs
HillLabs
[no value]
What's Hot Products, Services & News Hill Laboratories Now Offers BLACK for All Hill Models. Hill Laboratories recently announced that they will add black to their standard base color options for all Hill mod­els. Jim Gemmell, Marketing Director for
[no value]
advertisement
12
12
[no value]
[no value]
[no value]
[no value]
protocolforlife
protocolforlife
[no value]
ProtoMeal™ ProtoMeal™ provides superior protein, chelated minerals, digestive enzymes, live probiotics and MCTs. Organic Stevia and Gl-friendly Erythritol ensure low sugar content, making it an excellent nutritional supplement or between-meal boost.
[no value]
advertisement
12
12
[no value]
[no value]
[no value]
[no value]
ConciergeCoachesLIVE
ConciergeCoachesLIVE
[no value]
Announcing "CONCIERGE COACHES" 2 Coaches For the Price Of 1 Palm Beach, Florida - July 21,2010 Dr. Eric S. Kaplan, Pies, of M.B.A., (Multidisciplinary Business Applications) & Dr. Perry M. Bard, Pres. of Health-lst New Patient Systems, Inc. have for
[no value]
advertisement
13
13
[no value]
[no value]
[no value]
[no value]
Loomis Institute
Loomis Institute
[no value]
Save noo ON YOUR FIRST LOOMIS INSTITUTE SEMINAR. Coupon Code: TACllO (needed at time of registration) In these tough times, you need a system you can depend on. The Loomis System is not complicated and does not require new equipment. Howard F Loomis
[no value]
advertisement
14
14
[no value]
[no value]
[no value]
[no value]
ImpactChiroEvent
ImpactChiroEvent
[no value]
First Time Ever... Chiro Functional Medicine Extravaganza Denver, Colorado... October 29& 30, 2010... Just $97 Early Bird Registration Deadline Sept. 21 Simple Yet Effective Strategies To Attract, Convert & Help The Patients Who Need, Can Afford & W
[no value]
advertisement
14
14
[no value]
[no value]
[no value]
[no value]
DELGADO PROTOCOL
DELGADO PROTOCOL
[no value]
FREE CD/DVD for Chiropractors with a desire to expand their practice! Blood Doesn't Lie. Dr. Nick Delgado, anti aging master, reveals after 30 years of research how his methods are being used to rejuvenate organs, and joints worldwide. The "Delgado
[no value]
article
14
14
[no value]
[no value]
Foot Levelers Awards Scholarship to Chiropractic Student
[no value]
[no value]
[no value]
[no value]
■ Roanoke, VA- Foot Levelers announces a $2,500 scholar­ship to Kamal Vaid, a chiropractic assistant in Chicago, to attend Life College of Chiropractic. Vaid is an excellent CA IN ONE OF THE ChIRoOnE CLINICS AND IS EAGER TO CONTINUE HIS EDUCATION TO
[no value]
article
14
14
[no value]
[no value]
New York Chiropractic College Recognized Once Again as a "Great College to Work For"
[no value]
[no value]
[no value]
[no value]
■ Slneca Falls: NYCC, yet again, earned recognition by the Chronicle of Higher Education as a "Great College to Work For" - THE ONLY CHIROPRACTIC COLLEGE OR NATURAL HEALTHCARE institution to have done so. this year, nycc was also named to the Chroni
[no value]
advertisement
15
15
[no value]
[no value]
[no value]
[no value]
ChiroMatrix
ChiroMatrix
[no value]
QUA DINOSAUR? S T ME3 § Chiropractic Website Solutions for the Modern Age Just having a website is not enough anymore! In order to keep up with evolving technology and increased competition you must have a professional and innovative website to grow
[no value]
article
16
16
[no value]
[no value]
What Is The Vacuum Sign?
[no value]
[no value]
[no value]
Terry R. Yochum
Fellow
Chad J. Maola
History: An adult male patient with a long history of low back pain. Discussion: The vacuum sign (of Knuttsen) is an important early radiographic finding. Es­sentially, this represents collections of nitro­gen gas in nuclear and annular fissures and
[no value]
advertisement
16
16
[no value]
[no value]
[no value]
[no value]
POWER VIBE
POWER VIBE
[no value]
Taking you from passive care to active care Easy to Implement, Easy to Use • Bill Insurance • Accelerate Rehabilitation • Make Adjustments Easier • Proprioceptive Stimulus PVZen Pro 5900 PV Motion Pro 2 PV Balance' 888 608 VIBE (8423) Y o uTube.com/
[no value]
advertisement
17
17
[no value]
[no value]
[no value]
[no value]
TERRA MEDICA
TERRA MEDICA
[no value]
TERRA MEDICA Introduces the Pleo-Sanum ACTION Pack THE NEW EASY-TO-USE PLEO-SANUM REMEDY PACKAGE Health Care professionals are invited to try the power of Pleo-Sanum with this Acute Action Pack. This value package comes with a quick reference Guide
[no value]
article
18
18
[no value]
[no value]
Neck Disability: 30-Years Post Whiplash
[no value]
[no value]
[no value]
Dan Murphy
Journal of Bone and Joint Surgery - British Volume, Volume 92-B, Issue 6, pp. 853-855 J. Rooker, M. Bannister, R. Amirfeyz, B. Squires, M. Gar-gan, G. Bannister Key Points 1) This is the longest study of whiplash-injured patients that I have seen in
[no value]
advertisement
18
18
[no value]
[no value]
[no value]
[no value]
impacinc.
impacinc.
[no value]
,cHNOLOGY The adjustment does this by facilitating the effects of mechanoreceptors afferents..." Dr. Mattfiew McCoy Editor - Journal of Vertebral - Subluxation Research "Chiropractors don't take pressure off nerves- they put pressure on mechanorecep
[no value]
advertisement
19
19
[no value]
[no value]
[no value]
[no value]
CASH PRACTICE
CASH PRACTICE
[no value]
Make More Cash!" FREE Cash Practice =Mini-Course Cash Practice* Systems gives you the ability to create payment plans for your care, process recurring auto-debits and send email mar­keting campaigns in one seamless integrated web application. The Ca
[no value]
advertisement
19
19
[no value]
[no value]
[no value]
[no value]
ArthroStim
VibraCussor
[no value]
Adjust with IMPACs Unique The piece you're missing, we have it call Your Practice Your Body And Your Patients Will Thank You Forever And That's A Promise Synergistic Seminars CEs and DVDs fat with IMPAC s CALL NOW 800-569-8624 or 503-581-3239 To lea
[no value]
advertisement
20
20
[no value]
[no value]
[no value]
[no value]
PhysicianWellnessProgram
PhysicianWellnessProgram
[no value]
Build or Elevate Your Nutritional Practice with the Lifestyle Nutrition Counseling Program® THIS IS NOT A DIET! Give your Patients the Tools They Need to Live Healthier and Happy Lifestyles In just minutes your assistant can provide a meal plan and
[no value]
article
20
20
[no value]
[no value]
Calling an Audible With Your PI Marketing
[no value]
[no value]
[no value]
Jonathan Walker
When Indianapolis Colts quarterback Peyton Man­ning steps up to the line of scrimmage to call a play, a complex series of events is taking place. Manning is surveying the formation of the opposing team, watching for pat­terns in their stance, format
[no value]
advertisement
21
21
[no value]
[no value]
[no value]
[no value]
Dr. Richard Busch ALL CASH ACADEMY
Dr. Richard Busch ALL CASH ACADEMY
[no value]
Is This Why You Became A Doctor? Do insurance companies pay you what you are worth? We A.U Know The Answer is No... So Fire Them and Take Control! V You absolutely can have more time V You absolutely can have more qualified patients y You absolutely
[no value]
article
22
22
[no value]
[no value]
Marketing Machine Interview with Steven Visentin, D.C.
[no value]
[no value]
[no value]
[no value]
The American Chiropractor recently heard about an e-book written by Dr. Steven Visentin (SV), Blow Your Head Off: Practice Building Secrets. Dr. Visentin graduated from the Na­tional College of Chiropractic and decided to practice in Denver, Colorad
[no value]
advertisement
23
23
[no value]
[no value]
[no value]
[no value]
TeachChiros
TeachChiros
[no value]
Academy of Chiropractic Lawyers PI Program Get Lawyers to Run After You Based on Clinical Excellence "It really works like that." Buffalo, NY Based on direct market research of 40,000 PI lawyers nationally NEVER ASK FOR A REFERRAL AGAIN $199 per mon
[no value]
advertisement
25
25
[no value]
[no value]
[no value]
[no value]
NUTRI-WEST
NUTRI-WEST
[no value]
Dr. Dan Murphy's Nutri-West Omega-3 Connection Dr. Dan Murphy, D.C., DABCO: 2009 ICA Chiropractor of the Year; Renowned National Lecturer; Voted Post-Graduate Educator of the Year (3 years); Recipient of the Clinical Science Faculty Award (8 years).
[no value]
advertisement
26
26
[no value]
[no value]
[no value]
[no value]
Core Products INTERNATIONAL, INC.
Core Products INTERNATIONAL, INC.
[no value]
A. Waking up on one. With the Core Deluxe Water Pillow your puTienis never siepi so wen. Fully adjustable to accommodate all body types and sizes Removable water chamber can be filled for soft, medium, or firm support American made with highest qual
[no value]
article
26
26
[no value]
[no value]
Marketing: No Substitute for Real Value
[no value]
[no value]
[no value]
Jim Gemmell
THF. NEXT TIME YOU'RF. STUCK AT A TRAFFIC LIGHT, HERE'S ail interesting (if not disturbing) way to pass a few min­utes: Count how many times the names "Toyota" and "Honda" go cruisin' by compared to the iconic brands that once proudly adorned the ta
[no value]
advertisement
27
27
[no value]
[no value]
[no value]
[no value]
FOOT LEVELERS
FOOT LEVELERS
[no value]
2010 FALL LICENSE-RENEWAL SEMINAR SERIES presented by foot levelers The Speakers You Know and the Information You Need The information covered in these seminars can easily be implemented on Monday morning! Dr. Mark Charrette Extremity Adjusting Prot
[no value]
advertisement
28
28
[no value]
[no value]
[no value]
[no value]
CHIRO SECURE
CHIRO SECURE
[no value]
FREE Insurance Audit Defense! The Most Comprehensive Malpractice Insurance Coverage Available. Multiple Policy Options allowing us to secure the LOWEST RATES - to meet each Chiropractor's needs. Free Audio Book The Essential Guide to Purchasing Malp
[no value]
advertisement
29
29
[no value]
[no value]
[no value]
[no value]
DOUGLAS LABORATORIES
DOUGLAS LABORATORIES
[no value]
T. IN NUTRITIONAL HEALTH MOST TRUSTED MULTIVITAMIN Now Even Better. Trust Douglas Laboratories® for the nutrients adults need with our world-class Ultra Preventive® X, a carefully balanced multivitamin formula that contains more than 50 nutritional
[no value]
article
30
30
[no value]
[no value]
Caring for 95% of the Population Combining chiropractic, science and business as the vehicle to get us there
[no value]
[no value]
[no value]
Mark Studin
OVI-R TUT LAST FI-W MONTHS, I HAVE BP.F.N SHOUTING FROM the mountaintops that we can get 95% of the popula­tion under chiropractic care in our lifetime and it has raised many eyebrows nationally. The truth is it can be a reality if we position ourse
[no value]
advertisement
30
30
[no value]
[no value]
[no value]
[no value]
NORTHWESTERN HEALTH SCIENCES UNIVERSITY
NORTHWESTERN HEALTH SCIENCES UNIVERSITY
[no value]
"As a final-trimester student, I have experienced all of the clinical training opportunities that Northwestern provides to its students. From hands-on methods classes in our first trimester, to our Community Based Internship Program and community pa
[no value]
advertisement
31
31
[no value]
[no value]
[no value]
[no value]
Koren Specific Technique
Koren Specific Technique
[no value]
¦ Advertisement - An Interview with Dr. Tedd Koren on Koren Specific Technique (KST) Q: What is Koren Specific Technique? TK: It is an incredibly specific analysis and correction protocol that can be applied to any part of the body and mind/body com
[no value]
advertisement
32
32
[no value]
[no value]
[no value]
[no value]
LifeSystemsSoftware
LifeSystemsSoftware
[no value]
-jUj 'to JWy & ChiroSuite EHR Electronic Health Records 9 Audit Protection 9 Electronic Claims 9 Automatic Diagnosis Pointing 9 Billing Generated by SOAP Notes 9 Customizable Marketing Statistics ChiroPad EMR ChiroOffice Management ChiroSuite EHR l
[no value]
advertisement
33
33
[no value]
[no value]
[no value]
[no value]
HealthSource
HealthSource
[no value]
For SUCCESSFUL PRACTICES and DCs Who May Be Feeling the "Economic Pinch"... "Unpatriotic" Screw the Recession Blueprint... Proven, Tested, 93-Pages, 4-DVD's—FREE! History shows that some people got fabulously wealthy during The Depression, when fina
[no value]
article
34
34
[no value]
[no value]
Stop Doing New Patient Orientations?
[no value]
[no value]
[no value]
Miles Bodzin
WHAT? WllAI DO YOU MEAN STOP DOING NEW PATIENT orientations? For as long as I've been a chiro­practor I've been told to get my patients to a new patient orientation class and I am sure you've been told the same thing. Why do we do them? Why do we wa
[no value]
advertisement
35
35
[no value]
[no value]
[no value]
[no value]
ANABOLIC LABORATORIES
ANABOLIC LABORATORIES
[no value]
TAKE CARE OF YOUR PATIENTS EVEN WHEN THEY DON'T HAVE TIME TO FOUR ESSENTIAL SUPPLEMENTS In 30 On-the-Go Packs Each ESSENTIAL NUTRITION PACK contains: (1) Daily Multivitamin (2) Omega-3 Fish Oil (2) Vitamin D3 (2) Magnesium Caps To learn more about t
[no value]
advertisement
36
36
[no value]
[no value]
[no value]
[no value]
backarc
backarc
[no value]
BRING THE BENEFITS OF BACKARCINTO YOUR CLINIC TODAY! A valuable tool to combine massage and chiropractic in one visit Allows patients to independently warm-up and relax muscles prior to adjustment Saves valuable doctor time and improves adjustment o
[no value]
advertisement
36
36
[no value]
[no value]
[no value]
[no value]
SEROLA BIOMECHANICS
SEROLA BIOMECHANICS
[no value]
TEL: 815.636.2780 SACROILIAC BELT NEW Open Cell Unethane Inner Layer • replaces cotton webbing • provides stop point to limit excess motion • invisible under most dothing • increases patient compliance • more comfortable • conforms to body better En
[no value]
advertisement
37
37
[no value]
[no value]
[no value]
[no value]
Chiropractic Health Advocacy Mobilization Project
Chiropractic Health Advocacy Mobilization Project
[no value]
I'm a CHAMP! Yes, it's a victory! Chiropractic is now part of the health care reform law. But, be aware, this doesn't mean that the profession can sit back and rest. How the law is implemented is particularly important as it will have a major impact
[no value]
article
38
38
[no value]
[no value]
Marketing Inside Out
[no value]
[no value]
[no value]
Dennis Perman
MOST CHIROPRACTORS THINK THAT GOOD MARKETING WORKS and bad marketing does not, and this oversimplifica­tion interferes with your ability to interpret the results of your marketing efforts. There is more to it—those who maximize their marketing know
[no value]
advertisement
39
39
[no value]
[no value]
[no value]
[no value]
ONLINE CHIRO
ONLINE CHIRO
[no value]
A Beautiful Custom Website Shouldn't Cost You Thousands! Setup Fee & No Contract No Obligation Unlimited Support The simplicity and professional websites you have to offer are far beyond anything else I have ever seen. I love being able to change th
[no value]
article
40
40
[no value]
[no value]
Cloud computing... .What is it?
[no value]
[no value]
[no value]
Steven J. Kraus
Ann: present time, i hike: are primarily two models for clinic management. The first is a web-based program which is entirely internet based and its benefits include simplicity, minimal investment in hardware and ease of accessibility, however, they
[no value]
advertisement
41
41
[no value]
[no value]
[no value]
[no value]
PROTOCOL
PROTOCOL
[no value]
ITM ProtoMeal A Complete Meal Supplement ProtoMeal™ was created for those who want to maintain a healthy body composition. ProtoMeal™ also supports healthy heart function by providing 20 grams of protein per serving, generally the highest in the ind
[no value]
article
42
42
[no value]
[no value]
Marketing Your Website
[no value]
[no value]
[no value]
Kara Hirsch
HAVING A WEBSITE AND MAKING SURE IT IS LAID OUT COR-rectly is an extremely important part of online mar­keting, but the big question is, who's going to see it? Make sure you follow these tips to ensure your patients and potential new patients know y
[no value]
advertisement
43
43
[no value]
[no value]
[no value]
[no value]
Ideal Protein
Ideal Protein
[no value]
Professional Chiropractic Wellness and Weight Loss Protocol Ideal Protein is endorsed by Chiropractors all across North America. It was very easy to implement and an excellent addition to our practice. We have been averaging five new dieters per wee
[no value]
article
44
44
[no value]
[no value]
But My Consultant Told Me It Was OK
[no value]
[no value]
[no value]
Ron Short
HOW MANY TIMES HAVE YOU HEARD OF the case where a doctor hired a con­sultant and was told to implement a marketing plan? The plan worked and the doctor got lots of new patients until an in­spector from the OIG looked at his ad and fined him for indu
[no value]
advertisement
45
45
[no value]
[no value]
[no value]
[no value]
PROFESSIONAL CO-OP
PROFESSIONAL CO-OP
[no value]
Inexpensive Lab Testing Had your own blood tested lately? DO YOU KNOW YOUR VlTAMIN D LEVEL? HOW'S YOUR HOMOCYSTEINE? Test yourself, your family and your patients through PCS; a part of the Health Care solution! P: 866-999-4041 F: 866-999-9175 See Ou
[no value]
article
46
46
[no value]
[no value]
Net Your Patients
[no value]
[no value]
[no value]
Michael Failla
NOWADAYS IT'S MUCH EASIER TO reach out to people than in previous times. We no longer have to rely on snail mail or advertisements in newspapers to alert potential customers of our services. The internet has opened up the door to millions of marketi
[no value]
advertisement
47
47
[no value]
[no value]
[no value]
[no value]
Multi Radiance Medical
Multi Radiance Medical
[no value]
Build Your Rehab Practice with /WR^ Laser Therapy Globally, we treat Pain Spinal Osteochondrosis Cervical Spine: Pain, Sprain. Strain Lumbar Pain Temporomandibular Hip Joint Arthrosis, Arthritis Cervical Strain HipTendonitis Knee Joint Injuries Acut
[no value]
article
48
48
[no value]
[no value]
Thoughts on Sailing and Chiropractic
[no value]
[no value]
[no value]
Tom Owen
Todd Osborne
My i vim k. Dk. Thomas Owen. has often made the statement, "Hvery principle in business and in life can be related to flying an airplane or sailing a boat." Growing up we spent a large amount of time sailing in the Gulf and there certainly are many
[no value]
advertisement
49
49
[no value]
[no value]
[no value]
[no value]
PARKER SEMINARS
PARKER SEMINARS
[no value]
January 13-15 Las Vegas, NV 2011 One Community, One Voice It feels like home at Parker Seminars Las Vegas 2011 Join thousands of members from the chiropractic community for an unforgettable three days of education, networking, and an exposition feat
[no value]
advertisement
50
50
[no value]
[no value]
[no value]
[no value]
Clinical Rounds
Clinical Rounds
[no value]
"Improve Your Practice Revenue" Do you want to be recognized and respected in your community as someone who has the healthcare answers people are hungry for? • Do you want to be the recognized resource for your peers - across many disciplines - who
[no value]
advertisement
50
50
[no value]
[no value]
[no value]
[no value]
chirotouch
chirotouch
[no value]
"I never perfected an invention that I did not think about in terms of ,the\service it might Nqroe others." vThom&s Edison ChiroTouch has emerged as the industry leader because we have always had a core belief that our innovation doesn't start with
[no value]
advertisement
51
51
[no value]
[no value]
[no value]
[no value]
worldhealth
worldhealth
[no value]
18th Annual World Congress on Anti-Aging Medicine and Biomedical Technologies December 9-11,2010 Las Vegas, Nevada Guest Speaker: Suzanne Somers To many, Suzanne Somers has become the face and voice ot alternative and intergrative medicine. She has
[no value]
article
52
52
[no value]
[no value]
Electronic Health Record for Income Do Not Lose Profits in the Cloud
[no value]
[no value]
[no value]
Paul B. Bindell
FOR YOUR PRACTICE TO STAY ALIVE, YOU MUST HAVE PROFIT from your practice. It must do more than just pay your food and mortgage. Electronic Health Record (EHR) is the tool that maximizes your profit margin, empowering you to collect and keep the grea
[no value]
advertisement
53
53
[no value]
[no value]
[no value]
[no value]
sbcglobal
sbcglobal
[no value]
GREAT PATIENT EDUCATION BOOK $3 each book Discount in case quantities. Dr. Wilk's most popular Patient Education Book and his personal favorite. CHIROPRACTIC COMMUNICATION SEMINARS Dr. Wilk is available to speak at your state license renewal seminar
[no value]
advertisement
53
53
[no value]
[no value]
[no value]
[no value]
ipr Integrated Practice Resources, LLC
ipr Integrated Practice Resources, LLC
[no value]
StarfSSTning up to 200,000 in additional revenue per year. Your practice adds another facet of medical care when you offer your patients a full range of electrodiagnostic (EDX) testing and other ancillary programs and services on-site. When you send
[no value]
article
54
54
[no value]
[no value]
Protective Postures (Part 2)
[no value]
[no value]
[no value]
Mark R. Payne
LAST MONTH WE DISCUSSED Till- PROBLEMS ASSOCIATED WITH hypolordotic lumbar postures as well as the protective effects of a healthy lumbar lordosis. I want to use this month's column to cover the same ground as it pertains to the cervical spine. Pati
[no value]
advertisement
55
55
[no value]
[no value]
[no value]
[no value]
Beautiful image Facial & Body Sculpting
Beautiful image Facial & Body Sculpting
[no value]
You've just found the way to become a part of this multi-billion dollar a year industry1. Earn $150,000 to $258,000 per year Stay one step ahead of your competition with the Model 900 We Offer You: ?A solid product made in the U.S.A. ?Established Co
[no value]
advertisement
56
56
[no value]
[no value]
[no value]
[no value]
txchiro
txchiro
[no value]
Texas Chiropractic College Announces the Pathway To Excellence Scholarship Eligible students will be awarded up to $20,000 Available now! For more information: 1-800-468-6839 admissions®] To learn more, circle #156 on The Action Card
[no value]
advertisement
56
56
[no value]
[no value]
[no value]
[no value]
OPTP
OPTP
[no value]
We know how you roll. OPTP offers o broad variety of high-quality, durable foam rollers. With mony shapes and sizes to choose from, we've got the foam roller you're looking for. OPTP PRO-ROLLER OPTP PRO-ROLLER" Soft OPTP Black Axis Roller OPTP White
[no value]
advertisement
57
57
[no value]
[no value]
[no value]
[no value]
BODYLINE
BODYLINE
[no value]
The Neck-Decompressor® Powerful Relief! Professional price: $56.00 each The Neck-Decompressor® is a patient controlled, air distraction device that provides powerful, comfortable decompression. This low cost, inflatable, 100% portable device makes i
[no value]
article
58
58
[no value]
[no value]
Is It Osteoarthritis?
[no value]
[no value]
[no value]
Kirk Lee
HOW OllliN IX) YOU I1F.AK FROM a patient, "I would exercise, but it hurts!"? Let's look at a case study which will be very famil­iar to you. Mrs. Bones is a 56-year-old female who has a history of on-and-off left hip pain and bilateral knee pain, wi
[no value]
advertisement
59
59
[no value]
[no value]
[no value]
[no value]
AMREX
AMREX
[no value]
Expand Yaur Healing Tnuch with AMREX MS324AB Portable Low Volt AC Muscle Stimulator • The MS324AB is a compact, professional, dual channel, four-pad, low voltage muscle stimulator which is AC or battery operable for use in the clinic or the field. Z
[no value]
advertisement
60
60
[no value]
[no value]
[no value]
[no value]
teeter-clinical
teeter-clinical
[no value]
Whaf s Hot Products, Services & News Expand Your Practice with Inversion Therapy Give yourself an edge by of­fering your clients specialized inversion therapy treatments with the Teeter DFM Inversion Table. This multi-faceted approach to decompressi
[no value]
advertisement
60
60
[no value]
[no value]
[no value]
[no value]
Pregnancychiropractic on-line
Pregnancychiropractic on-line
[no value]
www.pregnancychiropractic.com is a fantastic resource and delivers all of the information you need and never learned in school. Drs. Karen & Larry Bagnell have collected case studies and proven techniques for more than 20years and have compiled them
[no value]
advertisement
60
60
[no value]
[no value]
[no value]
[no value]
OPTP
OPTP
[no value]
The RumbleRoller™ is now available from The RumbleRoller™ surface contains 200 specially de- signed bumps that are like the thumbs of a massage thera­pist! The bumps are firmer than muscle tissue, but much softer than bone, so they deflect out of th
[no value]
advertisement
60
60
[no value]
[no value]
[no value]
[no value]
Morter Health System
Morter Health System
[no value]
B.E.S.T. Bio i'.iiurgctic Synchronization lec-link ealing technology, w you can use alone or in conjunction with the ttjj nique you currently use to effect an even deeper U of healing success in your practice. And, studying this work is easier than
[no value]
advertisement
61
61
[no value]
[no value]
[no value]
[no value]
FOOT LEVELERS
FOOT LEVELERS
[no value]
CHIRO SUPPLIES & SERVICES CATALOG 370 CenterPointe Circle #1166 Altamonte Springs FL 32714 Phone: 1-800-642-6082 www.softworxsolutions.com ChiroWrite SOAP Notes Want to document patient visits easily? Want to use touch screens and tablet PCs? Don't
[no value]
advertisement
62
62
[no value]
[no value]
[no value]
[no value]
ADVERTISING DIRECTORY
ADVERTISING DIRECTORY
[no value]
Fill out The Action Card on page 48, and tell our sponsors you saw their ad in The American Chiropractor RS# ADVERTISER Pg# 36 A4M 51~ 175 Affordable Management Consulting 2 86 Amrex-Zetron 59 80 Anabolic Laboratories 35 147 Ayush 12 196 Back Arc
[no value]
advertisement
62
62
[no value]
[no value]
[no value]
[no value]
GOODS & SERVICES
GOODS & SERVICES
[no value]
TAC Classifieds The Preferred Business Marketplace of the Chiropractic Industry NO START UP COSTS Move-in ready, recently remodeled chi­ropractic office operating since 1986. All required equipment in place. Great loca­tion in central Ohio with grea
[no value]
advertisement
63
63
[no value]
[no value]
[no value]
[no value]
PARKER SEMINARS
PARKER SEMINARS
[no value]
/. January 13-15 Las Vegas, NV £eR SEA*,^ 2011 One Community, One Voice It feels like home at Parker Seminars Las Vegas 2011 Join thousands of members from the chiropractic community for an unforgettable three days of education, networking, and an e
[no value]
article
64
64
[no value]
[no value]
CHIROPRACTIC AROUND THE WORLD
[no value]
[no value]
[no value]
[no value]
Chiropractic Association Files Suit against Aetna ILLINOIS: The Illinois Chiropractic Society (ICS). the largest chiropractic association in Illinois, recently announced that it has joined with three other chiropractic associations and several indiv
[no value]
advertisement
C3
C3
[no value]
[no value]
[no value]
[no value]
lsiinternational
lsiinternational
[no value]
Didn't We Go To School Together? Many chiropractors received their electrotherapy training on our units. Thousands use System IV units in their practices everyday and have for five, ten years and more! The LSI International System IV is the leader i
[no value]
advertisement
C4
C4
[no value]
[no value]
[no value]
[no value]
FOOT LEVELERS
FOOT LEVELERS
[no value]
V I N THE MOST TRUSTED SYSTEM TO EVALUATE YOUR PATIENTS FOR ORTHOTICS © Increase Patient Compliance © Increase Patient Referrals © Increase Patient Outcomes CALL TODAY TO INCREASE YOUR PRACTICE! New to Foot Levelers? Contact us to get a complimentar
[no value]
advertisement
C4
C4
[no value]
[no value]
[no value]
[no value]
FOOT LEVELERS
FOOT LEVELERS
[no value]
V I N THE MOST TRUSTED SYSTEM TO EVALUATE YOUR PATIENTS FOR ORTHOTICS © Increase Patient Compliance © Increase Patient Referrals © Increase Patient Outcomes CALL TODAY TO INCREASE YOUR PRACTICE! New to Foot Levelers? Contact us to get a complimentar
[no value]