Issue: 20070201

Thursday, February 1, 2007
0000052
February
2
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29
Wednesday, February 6, 2013
5/9/2016 2:28:52 PM

Articles
cover
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Front Cover
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SPECIAL REPORT: SuperBowl Running Back Thomas Jones' Amazing Comeback and the Treatment that Made It Possible. See pg.18 From CA to DC to Chief Oneratina Officer Dr. Elisa On Becoming Head of One of the Leading Practice Management Groups in the Nati
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C2
C2
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FREEDOM AWAITS
FREEDOM AWAITS
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SEE A PERFECTED DECOMPRESSION/CASH PRA Dout decompression from two pioneers in the field who together have done decompression successfully since it was first introduced commercially in the early 90's. See and learn the proprietary customized protoco
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BIOTICS RESEARCH CORPORATION
BIOTICS RESEARCH CORPORATION
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NUTRITIONAL SUPPORT for the Immune System Cell-mediated immunity relies on T-Cells to regulate other defensive cells such as macrophages and neutrophils, while humoral immune responses rely on antibodies and the complement system, both of which impa
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Cash Practice Success System
Cash Practice Success System
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DREAM PRACTICE: 100% Cash Practice That Is Very Profitable, Making As Much Money Or More Than An Insurance Practice, Exciting, Fun, Where Patients Gladly Pay For Their Care and Refer Other Cash Paying Patients, Without Ever Having To Write An Insura
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Trinity MEDICAL SOLUTIONS
Trinity MEDICAL SOLUTIONS
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Enhancing Therapies. Creating Revenue. Loo Sel ang to Your Chiropractic Equipment? We Buy, Sell and Trade Your Chiropractic Equipment Spinal Decompression Systems Surface EMG STIM Units Cold Lasers Chiropractic Tables Diagnostic Equipment Free Quote
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article
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EDITORS' MEMO
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IN THIS ISSUE.... It's our annual Practice Management issue! That's right, the New Year's parties are over and this issue will help make sure you're set to make this the best year ever. Starting with our cover story interview, you'll be inspired by
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ERCHONIA
ERCHONIA
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See the Research, o tn a MIKIARS February 17 Orange County, CA Dr. Jeff Spencer February 24 Atlanta, GA Dr. Jeff Spencer March 3, 2007 St. Louis, MO Dr. Jeff Spencer March 17-18 Arlington, VA Dr. Dan Murphy/Dr. Jerome Rerucha March 17 Orlando, FL Dr
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tableOfContents
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Table of Contents
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CONTENTS Issue 2: Practice Management FEATURES_____________ TECHNIQUE 16 Axial Decompression: New Wave of Treatment by Richard E. Busch 111, D. C. 18 Special Report: Chiropractic in the NFL Neurological Restoration of Proper Breathing Pattern and Ne
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ELITE COACHING
ELITE COACHING
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YOU BUT DO YOU Get PAIDP Professional & ETHICAL Information on how to IMMEDIATELY INCREASE your bottom line by GETTING PAID for the work you do! REALLY! I WAS LOST after the hurricane destroyed my practice and left my patient base scattered througho
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lettersToTheEditor
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All Kudos for Dr. Ulan
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Thank you for the well-written article about Dr. Freddie Ulan's Nu­trition Response Testing and clinical nutrition program. My own experi­ence with Dr. Ulan and Dr. Lester Bryman has been exceptional, and I am pleased to see your publication is spre
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WORK in Color
WORK in Color
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UP TO 30% LOWER COST PER PAGE THAN LASER PRINTERS: HP OFFICEJET PRO K550. $199. It rivals the quality of a color laser, yet costs far less to use. Its individual ink cartridges reduce costs, too, since you only replace what runs out. And its speed o
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Human Touch and Tempur-Pedic
Human Touch and Tempur-Pedic
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Whaf s Hot Products, Services & News -Joining Forces to Conquer Back Pain Day and Night Human Touch' and Tcmpur-Pedic11 have created a limited-time pro­motional offer specifically developed for chiropractic professionals. Fora limited time, professi
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KOOL N FIT
KOOL N FIT
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¦¦i"JJJ KOOL 'N FIT® Pain Relieving Spray: Effective, all natural - all without having to touch or rub in. Your patients will thank you. ¦\lhr - ill! ill Li'lL I'alii.'lll:- n| mine prefer KOOL "N KIT "¦ over other topicals after they try it." Dr. J
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INTEGRITY STRATEGIES
INTEGRITY STRATEGIES
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The Best Is Back! Once again, Integrity Strategies, LLC, in conjunc­tion with Dr. Marc Swerdlick, is proud to announce Dr. Marc's June 2007 Pre-Sale Strategy Seminar. Have you had enough of the same old marketing tactics? Are you just plain frustrat
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TRENNAVENTIONS, Inc.
TRENNAVENTIONS, Inc.
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BetterBinder Is BETTER! More effective, versatile, shape-adaptive and comfortable. H-shape sideways...clients can place the top "arms"and bottom "arms" wherever they need them...wherever YOU want them. Recommended for lumbar spine, pelvis, ribs, upp
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Custom Craftworks presents
Custom Craftworks presents
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The Highest Rated Massage Table Comes to Chiropractic The Athena: By Custom Craftworks the Athena portable massage table to the chiropractic world. The best-selling Athena is the ideal table for the chiropractic office that integrates massage. A cla
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11
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DMX WORKS
DMX WORKS
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"In order to facilitate better treatment for our patients, I feel DMX technology is essential to understanding the biomechanics of the spine." Dr. Mark Renfroe - Pro-Adjuster CEO & Masters Circle member Pensacola, FL. Digital x-ray is a breakthrough
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First Chiropractor to Win the Ernst & Young Entrepreneur of the Year Award
First Chiropractor to Win the Ernst & Young Entrepreneur of the Year Award
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What's Hot n Products, Services & News For over twenty years, The Ernst & Young Entrepreneur of the Year" Award has developed the reputation as the most prestigious honor for entrepreneurs around the world, rec­ognizing the leaders and visionaries w
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ultimatepractice
ultimatepractice
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•¦ Creating the Wellness Paradigm In creating the wellness paradigm, Dr. Gay and Dr. Chest­nut will cover how wellness starts at birth, not at twenty-five. Many people have come to the conclusion that, after they have reached a certain age, they sho
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KeLA TOX
KeLA TOX
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Out with the bad MERCURY LEAD ARSENIC CADMIUM ALUMINUM ¦ NICKEL In with the good MACRO MINERALS ¦ ANTIOXIDANTS NZYMES PROBIOTICS AMiNO ACIDS 415+ ESSENTIAL NUTRIENTS Heavy metals have been linked to many common health challenges including cancer, ch
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Wobble Chair
Wobble Chair
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Provides Lasting Spinal Rehabilitation The Wobble Chair™, by Pettibon System, Inc., is a patented, height-adjustable stool with a specially-designed seat. The seat provides 360 degrees rotation, 40 degrees side-to-side flexion, and 35 degrees front-
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InPhase
InPhase
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Imagine v where your office would } ^- be today if your :: |gS management software 5 .; was actually written for ;"¦ ctic. InPhaseTechnologies Group Not just solutions for your problems... ..;; We provide possibilities for your practice. Simply Powe
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article
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14
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Malic Acid and Fibromyalgia
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Dan Murphy
Reference Treatment of fibromyalgia syndrome with Malic Acid and Magnesium: A randomized, double blind, placebo controlled, crossover pilot study Journal of Rheumatology, May 1995;22(5):953-8 Russell IJ, Michalek JE, Flechas JD, Abraham GE. Key Poin
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integritystrategies
integritystrategies
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Had Enough Empty Promises? Integrity Strategies presents... Dr. Marc's Pre-Sale Strategy Seminar June 8-9,2007 - Chicago, IL Dr. Marc's background and experience have lead to the development of a comprehensive marketing system that owes its origins
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ALLPRO IMAGING
ALLPRO IMAGING
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You knew, early on, that digital imaging couldn't be beat for diagnostic quality. You can't wait to toss the processor and chemicals, close the darkroom and save time. Only price has stood in your way. Discover the Affordability of a Scanx Digital i
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article
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16
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Axial Decompression New Wave of Treatment
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Richard E. Busch
WHAT IS THE DEAL WITH THIS NEW WAVE OF TREATMENT called axial decompression, spinal decompression and or IDD Therapy? Is it truly the greatest thing next to sliced bread (for the treatment of back or neck pain) or is it just a passing trend? Axial d
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MBA chiropractic
MBA chiropractic
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In learn more, circle #55 on The Action Card
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Dr. Sears ZONE
Dr. Sears ZONE
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Pain Relief Requires JOINT Therapy... Professional Chiropractic Care and Proven Science! Improve patient recovery and help control Silent Inflammation, the precursor of chronic inflammatory conditions. The physician's choice for effective management
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article
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Chiropractic in the NFL
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Richard R. Shaker
Neurological Restoration of Proper Breathing Pattern and Neurokinetics in an Elite Professional Athlete Utilizing Motion Palpation, Chiropractic, and Trigenics( Being a Sports Chiropractor since 1990, I have treated a melange of elite pro athletes,
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Spine MED
Spine MED
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The most sophisticated Decompression* Table, for non-surgical treatment of lumbar and cervical intervertebral disc injuries and disc degeneration. Proprietary Pelvic Restraint* and Pelvic Tilt*provides unparalleled treatment precision. For practitio
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LOOMIS
LOOMIS
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The Loomis-Institute^tias taken the guesswork out of nutrition and provides clinical certainty. Discover thefphysiological connection between enzymejjutr jtion and: ~- • Osteoporosis > Biliary problems • PMS-Hot flashes • Fibromyalgia • Hypoglycemia
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kingbio
kingbio
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SaieCare** Medicine™ This Multi-Strain Flu formula can be used to prevent & alleviate an array of flu-related symptoms. An all natural, safe, and effective alternative to the Flu vaccine. Contains 16 of the proven official homeopathic remedies shown
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DAVID SINGER ENTERPRISES
DAVID SINGER ENTERPRISES
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A PROVEN STRATEGY TO CREATE A WAITING LIST OF REFERRED NEW PATIENTS IN YOUR PRACTICE! WRITTEN BY A DOCTOR WHO AVERAGED 18 REFERRED NEW PATIENTS A WEEK IN HIS PRACTICE! Word-of-mouth advertising is the best advertising. No matter how much money the m
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FOOT LEVELERS
FOOT LEVELERS
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REVOLUTIONIZE YOUR PRACTICE "Foot Levelers' Associate Platinum is the most comprehensive digital scanning j system available. It will change the I way you practice!" —Dr. Bob Hoffman, President, The Masters Circle Foot Levelers' Associate Platinum s
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Douglas Laboratories
Douglas Laboratories
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Martin p. Gallagher, M.D., D.C. Dr. Gallagher is uniquely degreed in chiropractic and traditional medicine. He is the director of Medical Wellness Associates, a multi-disciplinary health facility in Jeannette, Pennsylvania. Dr. Gallagher is the best
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article
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Starting at the Top: Getting Your Head Space Right
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Brent Detelich
TIIKRIi ARF. LOTS OF WAYS TO SUCCEED in a chiropractic practice. As they say, there is "more than one way to skin a cat." Family practices, high vol­ume practices, wellness practices, sports performance, DC/PT practices—any of them can be highly suc
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PRO ADJUSTER
PRO ADJUSTER
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"Making Chiropractic the number one health care choice on Planet Earth" Although there are some people that think I'm a bit crazy to invest so generously in your business and your practice, I truly believe that you are worth it. It is our phi­losoph
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Learning Curves
Learning Curves
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EDUCATE FIRST Community education is the number one way to ensure a steady flow of knowledgeable motivated patients looking for wellness care. . \v\ • "Learning Curves™ is a perfect program at the perfect time in the history of chiropractic. Never b
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NAOMI
NAOMI
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Most Affordable Digital Radiography Solution for Multiple Uses 7 .. ff©iF Direct Digital Radiography CCD Imaging Sensor IFOA510K authorization number: K062376I Chiropractor (Upright) It is time to eliminate the film processing cost & time with DIGIT
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article
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New Patients An Effective Plan controls the actions of you and your staff by having
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David Singer
programs you do on set days each month. TO MANAGE, PER WEBSTER'S DICTIONARY, MEANS TO CONTROL. Areas of your practice are cither managed properly or improperly. They are either in control or out of control. If you ever felt new patients were out of
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AXIOM WORLDWIDE
AXIOM WORLDWIDE
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Why Should You Choose the DRX9000™ To Relieve Your Patients' Back Pain? Three Words: •TM True Spinal Decompression It's the non-surgical treatment option that your patients will be asking you for to relieve their back pain. To learn more, circle #69
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article
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The Zen of Dr. Zinberg
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Interview with Elisa Zinberg, D.C. DR. ELISA ZINBERG, an experienced corporate executive, management consultant, educator and lecturer, is Chief Operating Ofificer (COO) for The Masters Circle, the nation's largest leadership coaching, practice buil
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ULSTER FOCUS THE ENERGY
ULSTER FOCUS THE ENERGY
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BrEah away ThE technology has advancEd -havE you? Results-based. Reliable. Easy to learn and use! Put the technology that works for patients to work for you! •» Rice it, your patients' health depends on yours! See how this new treatment opportunity
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RAPID Practice Automation
RAPID Practice Automation
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rE OFFICE EFFICIENCY • INCREASE REVENUES • SPEND LESS TIME IN THE OFFICE • MR& ... Electronic Reco Billing and Collections Patient Management and Scheduling Clinical Documentation and Report Writing Request a demo or additional information today: ¦
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Headache STAY-GONE
Headache STAY-GONE
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Cures headaches and prevents them from coming back. Are you planning to take painkillers for the rest of your life?? The longer you take painkillers the more likely you are to develop bleeding ulcers; cancer, leukemia, congestive heart failure, live
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article
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How Can I Show the True Value of Chiropractic Care?
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Dwight Whynot
YOUR PRACTICE PHILOSOPHY CAN influence how you present chiro­practic to your patients, regard­less of whether you went to a more philosophical chiropractic school or you went to school that did not emphasize the chiropractic philosophy, as much can
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NUTRI-WEST
NUTRI-WEST
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Dr. Murphy's Nutri-West Omfega -s tx>nnection Dr. Dan Murphy DABCO: Vice President of the International Chiropractic Association; renowned national lecturer; voted Post-graduate Educator of the year (3 years); recipient of the Clinical Science Facul
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MBA chiropractic
MBA chiropractic
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lii U arn more, circle #55 on The Action Card
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MATLIN
MATLIN
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Effective REHAB for a hundred bucks? Use your Lateral Flexion Exercise using the Hoodie™ exerciser. (Pat. Pend.) We've been helping doctors of all techniques achieve better patient outcomes since 1988. Our newest product, The Hoodie™ Exerciser, pro­
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article
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Should You Start a Practice from Scratch or Purchase an Existing One? Starting a New Practice VI
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Dr. Peter G. Fernandez
IF YOU ARE CONSIDERING STARTING your own practice or purchasing an existing practice, ponder these points before you plunge in. The Advantages of Starting a Practice from Scratch You work for yourself, set your own rules and office hours, see as man
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Educare FINANCIAL
Educare FINANCIAL
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Go? Consolidate your student loans with EduCare and LOWER YOUR PAYMENTS NOW! Don't wait another second, call before payments begin! Sto: V Life of the loan - benefits in writing 1/ Significant discounts for on time payments^ Vj Early payments with ^
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article
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The Clinic Of The Future
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Michelle Leblanc
MICHELLE LEI1I.ANC, A SENIOR MONTREAL DESIGNER, has been in commercial design for twelve years. Over the years, she has created hun­dreds of concepts, furniture and design for commer­cial needs. Now she's become concerned about many of today 's chir
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e-nate
e-nate
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"Intelligence, everywhere" CANADA . USA . AUSTRALIA logon from anywhere Fast and complete record keeping Smart automated reports Easy and affordable integration Rock-solid security , learned it in 25 minutes ' No more filing ' No more backups > Easy
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TRIGENICS
TRIGENICS
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Applied Functional Neurology Enroll today to become a * Registered (R.T.P®) jTrigenics? Myoneural Medicine get an additional 10% off +Free Admission to the ($699.00 Value) J applied for by L&tlOLUlL UJ LiCMlIlli S AQBSJ?T e/ 1-888-514-9355exnor2 www
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MYO VISION
MYO VISION
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I had to refund an j ABOVE: Brand X. IMPROPER USE OF RANGE OF MOTION: Claiming to have a single inclinometer with two points as meeting AMA guides is fraudulent and can lead to license suspension. Two separate probes must be used simultaneously to l
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article
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The Medical Myths of Heart Disease
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Rodger Murphree
CARDIOVASCULAR DISEASE KILLS ALMOST ONE MILLION AMERI-cans each year. This number accounts for 41 percent of all deaths in the United States. In fact, cardiovascular disease claims more lives than the next eight leading causes of death combined, inc
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THE MASTERS CIRCLE
THE MASTERS CIRCLE
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OUR GUEST SPEAKER ROSTER FOR 2007 has no limits! Members of The Masters Circle believe in themselves. That's because our custom-tailored coaching builds self-esteem and unleashes a chiropractor's power to achieve personal and professional success. O
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IMPAC INCORPORATED
IMPAC INCORPORATED
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IMPAC'S New Dimension Percussion Instrument. The VibraCus Winning the Gold Dr. Thomas Ayres preps Olympic Gold runner Justin Gatlin before Ins adjustment You owe it to yourself and to your patients. CALL NOW 800-569-8624 OR 503-581 -3239 1 P.O. Box
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MBA chiropractic
MBA chiropractic
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To learn more, circle #55 on The Action Card
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IMPAC INCORPORATED
IMPAC INCORPORATED
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Adjust With IMPAC'S Unique ArthroStim Instrument Quality Chiropractic Technology For 20 Years ^^ ¦ Optimum Joint Displacement, maximum patient comfort • 4 year warranty and 90 day satisfaction guarantee • Use on alt joints: TMJ to pelvic ¦ FDA clear
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article
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What the Brain Loves: "Adequate Blood Flow"
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Barry Sears
Adequate Blood Flow The most important thing the brain needs is an excellent supply of oxygen, and this only comes from adequate blood flow, since your blood cells carry oxygen to your brain and the rest of your organs. Your brain's energy, as well
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55
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WILLIAMS HEALTHCARE SYSTEMS
WILLIAMS HEALTHCARE SYSTEMS
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Flexion Distraction By Dr. Leander Eckard "The Level-Lift™ System of the Model 400 Makes This Table So Great & Easy To Use" Not Available on any other table that I Know Of! Learn What 1,000's of Satisfied Doctors Already Know THIS TABLE IS A WORKHOR
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Platinum System
Platinum System
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Come and see a Platinum System presentation AUSTRALIA Sydney, NSW, March 3, - To be determined - CANADA Ottawa, ON, January 27, - To be determined -Calgary, AB, April 28, -To be determined -Toronto, ON, July 7, - To be detennined - PANAMA Panama Cit
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article
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Can We Affect Cortical Asymmetries?
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Randy Beck
"Hemisphericity can result in dysfunction of major systems of the body, including the spine". Welcome back to the continuing series of discussions on func­tional neurology. In this section we will discuss the concept of cerebral asymmetry as well as
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SPINAL-LOGIC
SPINAL-LOGIC
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X-Ray Digitization Made Easy... ¦* Send us vour X-Rav films and we'll dD the rest! We'll even cover the expenses* Ydu simply iieecI this service tD confirm yDur diagnosis Increased Attorney Referrals Be the top expert in your area that personal inju
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article
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Establishing a Care Plan
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Kirk Lee
for Your Patients THE USE OF REHABILITATION PROCEDURES is becoming more of a mainstay within chiropractic health care. Core spinal musculature stabilizing exer­cises, proprioceptive training, as well as activities designed to enhance flexibility are
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AMREX
AMREX
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electrotherapy equipment Expand Your Healing Touch With Amrex SynchroSonics US/54 Combination Ultrasound/ 4-Pad Low Volt Stimulator The US/54 provides muscle stimulation with therapeutic ultrasound which may be combined or applied separately. BNR S.
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article
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History of Retirement Plans
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Stanley Greenfield
ARI£ YOU A HISTORY buff? Here is one subject that I'll bet you have never read much about. This is a brief his­tory of retirement plans. It may sound like a boring subject, but it is one that you should have a keen interest in, as it may af­fect you
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Ultimate Practice
Ultimate Practice
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CREATING TH WELLNESS PARADI San Diego 4 March 10 & ft, 2007 Dr. James Chestnut Dr. Timothy Gay Don't miss this opportunity to Build Your Wei I ness Practice Register today! Call Today! 866.797.8366 To learn more, circle #57 on The Action Card
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article
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The Science of Change
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Tedd Koren
Those who disobey the laws of Heaven and Earth have a lifetime of calamities, while those who follow the laws remain free from dangerous illness. - Huang Ti Nei Ching, The Yellow Emperor's Classic of Internal Medicine THE MYSTERY. THE BEAUTY AND THE
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DrFernandez
DrFernandez
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Opening A New Chiropractic Practice? The first six moves you make will determine the Success or Failure of Your Practice! Would you like to know how to attract 20 new patients your first week in practice? Would you like to render over $50,000 in ser
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PMIC
PMIC
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1.80 HOP <*<rr All the U.ii ii more, circle #30 on The Action Card
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article
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Environmental Adaptation: A Key to Our Constitutional
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Frank King
Strength THE DEEPEST OF CORRECTIVE AND CURATIVE HEALTHCARE HAS been found in what is called constitutional homeopathic treatment. This level of homeopathic care actually ac­tivates our inner constitutions to be stronger. Homeopathic constitutional r
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UPCOMING SEMINARS
UPCOMING SEMINARS
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Check Out Upcoming Seminars Next Month From TAC's advertisers & sponsors Feb 14-18 : Total Solution Seminar Colorado ; Springs, CO Feb. 16-18 ; Panhandle Convention & Expo j Destin, FL Feb. 17 : Healing Laser Technology ; Orange County. Feb. 17-18;
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ADVERTISING DIRECTORY
ADVERTISING DIRECTORY
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RS# ADVERTISER Pg# 61 Acorn Solutions 37 19 All Pro 15 86 Amrex- Zetron 61 69 Axiom Worldwide 33 75 Biotics Research 1 10 CertHealth Sciences 19 78 Chelation Specialists, LLC 12 37 CLA C4 76 David Singer 23 97 DMX Works 11 2 Douglas Labor
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Myo-Logic Diagnostics
Myo-Logic Diagnostics
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The Right Tools to Help You Get Paid Start Winning in the Insurance and Personal Injury Arena... M5M 7OOO Software and Evidence Based Practice System Complies with the Croft Treatment Guidelines. This system solves the challenges of: • Not getting r
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PHAMANEX
PHAMANEX
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-ADVERTISEMENT- DIETARY SUPPLEMENT Lifepack Nano Lifepak* nano is a nutritional anti-aging program for­mulated to nourish and protect cells, tissues, and organs in the body with the specific purpose of guarding against the ravages of aging. Lifepak*
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71
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CUSTOM CRAFTWORKS
CUSTOM CRAFTWORKS
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The Preferred Business Marketplace of the Chiropractic Industry TAC Classifieds GOODS & SERVICES Large profits in selling your patients Video Hypnosis DVD's for appetite control, smok­ing, stress. Programs received a US Patent. Also audio hypnothera
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CHIROPRACTIC AROUND THE WORLD
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Health care fraud just doesn't pay. Get it? MASSACHUSETTS: In early January, a chiroprac­tor, clinic owner and medical doctor were sentenced in federal court on charges of conspiracy to commit mail fraud, wire fraud, health care fraud, and money lau
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C3
C3
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KOREN SPECIFIC TECHNIQUE
KOREN SPECIFIC TECHNIQUE
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kureu t- We offer more than you think. Patient Education • brochures • introductory books • office forms • patient handouts • report of findings folder lecture kits posters postcards books & dvds stickers korenpublications.com Patient Newsletter Qui
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C4
C4
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CHIROPRACTIC LEADERSHIP ALLIANCE
CHIROPRACTIC LEADERSHIP ALLIANCE
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We've got their number! And you can have it too! Use the Insight Discovery to communicate the value of chiropractic care with one number while driving your practice to new heights. The Insight Discovery is a 5-technology unit lhat provides a compreh
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C4
C4
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CHIROPRACTIC LEADERSHIP ALLIANCE
CHIROPRACTIC LEADERSHIP ALLIANCE
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We've got their number! And you can have it too! Use the Insight Discovery to communicate the value of chiropractic care with one number while driving your practice to new heights. The Insight Discovery is a 5-technology unit lhat provides a compreh
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