Issue: 20050701

Friday, July 1, 2005
0000039
July
8
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27
Wednesday, February 6, 2013
5/9/2016 2:30:29 PM

Articles
cover
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Front Cover
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Ask the President Interview with TCC President Dr. Richard Brassard Chiropractic as "Most Prestigious" Profession by David Jackson, D.C. (Education I Interview ou Losing the "Battle" with Insurance Reimbursement? by Dr. Foster and Dr. Labriola
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ERCHONIA
ERCHONIA
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OF 3LT™ k/flSER TECHnDLDEV 5TFP.T THE PROCESS POWER EHPRF1D VDUPi PPFCTICE Starting at $4,500.00 First cold laser in the world to receive 510(k) Market Clearance from the FDA Erchonia, the World Leader in Low Level Laser technology is proud to annou
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BIOTICS RESEARCH CORPORATIONS
KappArest
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DOWNREGULATION of PROINFLAMMATORY ACTIVATORS Bio-D-Mulsion™ and Bio-D-Mulsion Forte™ supply micro-emulsified vitamin D3. While we are all familiar with the importance of vitamin D in calcium absorption and bone metabolism, many are unaware that vita
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RCS
RCS
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There are 3 things you need if you want to succeed as a chiropractor. More research - to validate what you do More credibility - to enhance your standing in the community More patients - to create a constantly growing practice and revenue flow As an
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LOOMIS
LOOMIS
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Nutrition is a Powerful Tool ...if you know how to use it. The Loomis Institute can help you take the guesswork out of nutrition by giving you the tools to determine whether subluxation is the cause or the effect of patient symptoms. Our comprehensi
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article
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EDITOR'S MEMO In this issue...
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T ECHNOLOGY GETS MORE EXCITING EACH YI-AR WITH THE advancements it can help you make in your prac­tice and your patient success. First, cover story interviewee, Dr. Pete Fernandez—a real living legend, having dedicated over 40 years of his life to c
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Pleomorphic SANUM
Pleomorphic SANUM
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"What I learned in my two-day SANUM Therapy Introductory Workshop will benefit my patients for life." Dr. Sharon Stills, N.M.D. Plainview, NY SANUM Therapy is a comprehensive natural, holistic healing system used successfully, worldwide, for over 50
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tableOfContents
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Table of Contents
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CONTENTS In this Issue. www.amchiropractor.com FEATURES TECHNOLOGY 20 Building the Perfect Chiropractic Website by Yainia Bcnheim 22 Chiropractic Office Technology by Mark Man Jell. D.C. INTERVIEWS 27 Revolutionizing Access to Continuing Education a
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BREAKTHROUGH COACHING
BREAKTHROUGH COACHING
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Never been to a BREAKTHROUGH i==^^^^^== COACHING Seminar? Whatfe Holding L You Back? DENVER, CO August 18-20,2005 Westin Tabor Center ; 1672 Lawrence St. • 1-303-572-9100 i $179.00 Non-Members. Free to Members! (7 CEU Credit Hours Available) CaU 1-8
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lettersToTheEditor
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Food for Thought Dr. Winterstein Comments On the Current Trend in Chiropractic Education...
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I think our colleges are still quite different in their educa­tional philosophy as it relates to the teaching of chiropractic medicine as a clinical practice. Some schools still adhere to the old dogma—which is to say the "above down, inside out" th
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lettersToTheEditor
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California Amendment Threatens DC's Access to Acupuncture
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As a chiropractic graduate and a student of acupuncture, I have been affected and offended by the current amendment to California state law that would alter the practice of acupuncture in this state. There has been a motion to get rid of the acupunc
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JTEC MEDICAL
New Wireless Instruments
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WELLNESS PERSONAL INJURY MAJOR MEDICAL SUBLUXATION-BASED Introducing Tracker Freedom Objective Functional Testing And Evidence-Based Documentation That Works For Your Entire Practice WORKER'S COMPENSATION CASH PATIENTS PATIENT EDUCATION REFERRALS RE
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article
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Logan Participants Make Strong Contributions to Association of Chiropractic Colleges Meeting
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The annual meeting of the Association of Chiropractic Col­leges and Research Agenda Conference took place March 17-19 in Las Vegas. Logan President George A. Goodman, DC, FICC, led a del­egation of Logan faculty members and administrators in atten­d
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article
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Life University Professor Honored for Service
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Dr. Jerry Hochman, professor at Life University, was hon­ored by the Sacro Occipital Research Society International, on April 15, for his many years of service to the organization and his excellence in teaching and research. "It's a good feeling to
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article
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Anti-Chiropractic Billboard in Connecticut Covered Up after Storm of Protest Led by ICA
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A highly offensive anti-chiropractic billboard that was un­veiled on June 6,2005, was covered up by the advertising com­pany within 24-hours of the International Chiropractors Association's learning of its existence, following a storm of protest led
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BIOFREEZE
BIOFREEZE
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BIO FREEZE PROVIDES THE WORKING PERSON RELIEF TO CONTINUE THROUGH THE DAY, TO BE ABLE TO SLEEP AT NIGHT, AND CONTINUE TO BE ACTIVE. UNIVERSITY INJURY CENTER, P.C. Performance Health. Inc. 1017 Boyd Road Export, PA 15632 Dear Sir/Madam; I would like
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Northwestern Health Sciences University Honors Students, Teachers, and Administrators
Northwestern Health Sciences University Honors Students, Teachers, and Administrators
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WHAT'S HOT Products & Services Northwestern Health Sciences University's 16th annual Stu­dent Leadership Award dinner honored more than 100 stu­dents, 20 instructors and 14 administrators. Among the awards given were four Teacher of the Year awards,
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When Paratransit Isn't An Option
When Paratransit Isn't An Option
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Company provides accessible van rentals as a transportation alternative for people in wheelchairs Company provides accessible van rentals as a transporta­tion alternative for people in wheelchairs Wheelchair Getaways, the largest wheelchair accessib
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AppointmentsPRO Professional Scheduling
AppointmentsPRO Professional Scheduling
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American Physical Therapy Association Endorses Appointmentspro™ Appointment Scheduling Software The American Physical Therapy Association announced its endorsement of the AppointmentsPRO™ series of appointment scheduling computer software by Spectra
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Natural Joint Health Ingredient: Celadrin
Natural Joint Health Ingredient: Celadrin
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Celadrin* is a new natural ingredient for joint health that re­duces inflammation without side effects. It has been clinically shown to promote healthy or nonnal joint function, as well as to relieve the muscle stiffness caused by injuries. Celadrin
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New Wall Bar Unit by Perform Better
New Wall Bar Unit by Perform Better
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This new Wall Bar unit is great for home, studio or gym. Fea­tured in the 2005 Per­form Better catalog, it can be used as a stret­ching aid or as an ac­cessory to many exer­cises. 14 wooden stall bars fit into a steel frame (9" high x 35" wide), whi
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Addison Health Systems, Inc
Addison Health Systems, Inc
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in 5'15 seconds!' See at FCA Biooth # T3 Designed for Chiropractic/Rehab Clinics! |(800)496*2001| Writepad.com To learn more, circle #46 on The Action Card
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The Posture Right
The Posture Right
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WHAT'S HOT Products & Services by Neck Orthotic The Posture Right™ by Neck Orthotic is designed to correct forward head posture and restore a normal and healthy cervical curve. Some of the benefits of this innovative neck care prod- uct include stag
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Optimal Health Systems Offers 3 New Tools to Assess Patients' Nutritional Needs
Optimal Health Systems Offers 3 New Tools to Assess Patients' Nutritional Needs
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Optimal Health Systems offers new marketing flyers for your clinic, for free. With the Daily Nu­trient Assessment flyer, after an­swering 4 simple questions, pa­tients will know exactly how much of the basic products they need to take to compensate
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Softworx Solutions Releases ChiroWrite 1.1 for General Availability
Softworx Solutions Releases ChiroWrite 1.1 for General Availability
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ChiroWrite is a software application designed to help the chiropractor record patient visits/examinations and produce reports based on the information captured, with minimal dupli­cation and less room for error. Design for ChiroWrite has been based
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Saddle Stool Improves Posture and Health
Saddle Stool Improves Posture and Health
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A new ergonomic, equestrian-style stool that improves posture, helps reduce fatigue, and is ideal for personnel who reach and move around frequently at their job is being introduced by Scandex, LLC, of Newton, MA. The Scandex Saddle Stool improves p
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Sanesco International
Sanesco International
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As Americans struggle to conquer a seemingly endless num­ber of health issues, Sanesco International is presenting a new approach that is revolutionizing the healthcare industry. Sanesco is a medical company that offers practitioners of integrative
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Foot Levelers and Pro-Solutions Alliance Announced at Symposium
ASSOCIATE
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A dynamic new pairing of Foot Level­ers' technology with the Pro-Adjuster* System was announced at the Pro-Solu­tions Symposium in Pittsburgh, PA. Foot Levelers' Associate™ digital scanner has been has been integrated into Pro-Adjuster equipment and
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sun chlorella
sun chlorella
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Understanding the new U.S. Dietary Guidelines and How Sun Chlorella can be a part of it The U.S. Department of Health and Human Services and the U.S. Department of Agriculture recently released updated di­etary guidelines, called the Dietary Guideli
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PhysioLogics
MusclEase
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Natural Support for iDverworked Muscles Help your patients relax the body and support over­worked muscles with this unique formula from PhysioLogics. The natural relaxing herbs white willow, valerian, and passion flower are combined with calcium and
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article
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Educating the Public
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Jeanne Ohm
Doctors of chiropractic have been working with children since the early days of chiropractic, over 100 years ago. Their reliable services have offered par­ents a safe option for natural health care. The founder of chiropractic, D.D. Palmer, D.C., ha
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MYO VISION
MYO VISION
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MyoVision and Marcarian champion your right to treat your patients with the best technology available David Marcarian, MA NASA Trained sEMG Researcher MyoVision Designer . .yovision & Marcarian Win Landmark Court Decision for Chiropractic & MyoVisio
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article
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Cervical Spine Trauma
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Dan Murphy
The use of flexion and extension MRI in the evaluation of cervical spine trauma: initial experience in 100 trauma patients compared with 100 normal subjects Emergency Radiology (October 2002) 9: 249-253 Vincenzo Giuliano, Concetta Giuliano, Fabio Pi
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article
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Chiropractic for the 21st Century
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Mark Sauna
Many DCs are hesitant to do the DCMD model for fear that they will no longer be chiropractors or that they will sacrifice their philosophy in the process. Is there a way for a DC to do this and still maintain his/her identity? Chiropractors have see
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Holistic Care-DC/MD/PT Integrated Services
Holistic Care-DC/MD/PT Integrated Services
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Dr. Daniel H. Dahan Expert Consultant "This is your opportunity to take a quantum leap for the sake of our patients. Our most cherished assets" —Dr. Daniel H. Dahan There is only ONE Practice Perfect in the USA The Nation's Largest and Most Knowledg
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article
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Building the Chiropractic Website
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Yamia Benheim
A WIBSITE IS NO LONGER A LUXURY, BUT A NECESSITY, FOR chiropractors striving for the best practice possible. No chiropractic practice, large or small, should ignore the many benefits that come from having its own, professional website. So, what shou
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MBAchiropractic
MBAchiropractic
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Seminars Because It Takes Time Away From Your Practice To learn more, circle #26 on The Action Card
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The CHESS System
Water Retention
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™,h ning Bio's contemporary homeopathy! 130 Advanced Homeopathic Formulas Advanced pump spray delivery system Ultra pure water base Deep acting multi potency Both oral and topical use ~ * C?H.E.S.S. Manual High Volume practice friendly Resolve acute
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article
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Chiropractic Office Technology
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Mark Mandell
<p>I MAGINE A PAPERLESS OFFICE. HANDHELD COMPUTER TERMINALS contain all your patients' records for instant access and quick-touch information entry. Conferring with other doctors or obtaining treatment guidelines all can be had at your fingertips.</p>
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THE AMERICAN CHIROPRACTOR
THE AMERICAN CHIROPRACTOR
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The American Chiropractor's 1st Annual Chiropractic International Symposium Feb. 13-15, 2006 Better Healthcare for Everyone TAC's 1st Annual Chiropractic International Symposium Dear Doctor, Congratulations! You're invited to share your passion for
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Chiropractic International Symposium
Chiropractic International Symposium
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The American Chiropractor's 1st Annual! Feb. 13-15,2006 Speakers Join These Speakers in a 3-day Intensive Program February 13th-15th, 2006 Associations & Colleges From the WFC with a welcome address, David Chapman-Smith and Ricardo Fujikawa, D.C., a
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Chiropractic International Symposium
Chiropractic International Symposium
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The American Chiropractor's 1st Annual Feb. 13-15,2006 Better Healthcare for Everyone TAC's 1st Annual Chiropractic International Svmposiiini Registration Form Choose I of 4 easy ways to register: Fill out and lax to: 1-305-716-9212 4. Fill out and
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article
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Revolutionizing Access to Continuing Education and More!
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Interview with Peter Fernandez, D.C. D r. Peter Fernandez, a 1961 Logan College graduate, is past president of the Florida Chiropractic Association, and past chairman of the Chiropractic Knights of the Roundtable, an organization of the world's most
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amchiropractor
amchiropractor
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'T A SINGLE SUBSCRIBE TODAY AND SAVE!! For more information, see our subscription card in this issue Call toll-free: 1-888-668-8728 e-mail: info@amchiropractor.com visit:
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article
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Outsourcing Your Chiropractic Billing & Collections
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David Foster
Joseph Labriola
A RK YOU LOSING THE "BATTLE" WITH INSURANCE REIMBURSE-ment? I say "battle" because that is what it has become. The insurance industry's fiduciary responsibility is to their stockholders and profits, not providers. They have inter­nally mandated that
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Therapeutica
Therapeutica
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From the manufacturer of the Ultimate Sleeping Pillow: The Ultimate Back Support Anatomically designed to give support and comfort to the entire spine Allows unrestricted shoulder movement Use in home, vehicle, or office ¦ Healthcare professionals i
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amchiropractor
amchiropractor
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Subscribe Now!! Have your credit card ready!! Dial Toll-free number 1-888-668-8728 or E-mail us at info@? .com
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MBAchiropractic
MBAchiropractic
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Don t Attend eminars Because It Takes Another Weekend Away To learn more, circle #55 on The Action Card
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article
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Contact Reflex Analysis
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Loren Marks
W E ARE LIVING IN THE MIDST Ol- A "WELLNESS REVOLUTION." Patients, primarily the baby boomers, are seeking greater levels of natural health care as they age. They are wealthier and more educated than their parents and are will­ing to spend more to a
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TheAmericanChiropractor
TheAmericanChiropractor
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msbm! Subscribe to TAC online www. com Recently moved? Keep receiving TAC By using our Change of Address form online, you'll make sure that your next magazine will be sent to your new location. Get FREE information on products & services Fill out ou
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PRECISION HEALTH INTERNATIONAL
PRECISION HEALTH INTERNATIONAL
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Certainly The Most Feared Word In The English Language! But... it is only true when your patients don't know about handling pain after the treatment. PRECISION HEALTH INTERNATIONAL has the solution to your patient's fear of pain with Natural Product
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article
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Blood Chemistry Analysis as a Nutritional Diagnostic Tool
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James Cima
I I- YOU ARK LIKR MANY OT1ILR DOCTORS Or students interested in nutrition, you must be able to determine when you should adjust physically or when a chemi­cal adjustment is needed to keep that physi­cal adjustment in place. Whether it is from a high
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AMREX
AMREX
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electrotherapy equipment Expand Your Healing Touch With Amrex SynchroSonic10 US/54 Combination Ultrasound/ 4-Pad Low Volt Stimulator The US/54 provides muscle stimulation with therapeutic ultrasound which may be combined or applied separately. LVG32
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article
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Popular Topic: Inflammation
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David Seaman
M OST OF MY COLUMNS REVOLVE AROUND DISCUSSING HOW inflammation promotes most diseases, and how we can reduce inflammation with nutrition. Some docs find this subject confusing, as they believe that inflammation equals healing. Indeed, in­flammation
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E Z BIS
E Z BIS
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Get more from your practice management software with E Z BIS Office Version 6.2! At EZ BIS, we are constantly researching and developing new ways to make you and your staff more productive. Now, there's a brand new version of EZ BIS Office. We have
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TITRONICS Research & Development Co.
TITRONICS Research & Development Co.
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give your patients a look into their own health infrared imaging is a front line science in analysis and care with a visual readout that allows your patients to see their condition as clearly as you do. for an informational dvd and brochure to explo
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article
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Hip Pain in a Soccer Star
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John Danchik
History and Presenting Symptoms The patient is a 14-year-old soccer player who reports frequent pain in her right hip and posterior thigh region for the past sev­eral months. This is most noticeable the day after a strenuous soccer competition or sc
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WILLIAMS HEALTHCARE SYSTEMS
WILLIAMS HEALTHCARE SYSTEMS
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Our Entire Family To Work For You Everyday ... PRODUCTS Tables Electrotherapy Eckard Flexion Distraction New! Cold Laser Therapy New! Vibration Therapy BYWoggonDC New! Patient Measurement & Analysis System by Posture-lyser® New! Gonstead Suite byGyr
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article
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Chiropractic as "Most Prestigious" Profession
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David A. Jackson
A CCORDING TO A 2004 HARRIS POLL, SCIENTISTS TILL) WITH doctors as the most prestigious professionals among US adults. Both scored a 52 percent rating (52 percent of the people polled said these two professions enjoyed "very great prestige"). Intere
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MATLIN
MATLIN
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Are you still making PROMISES to your patients that you CANT KEEP? Ask yourself one question and be brutally honest (after all, no one will ever know the answer but you): "How good are you, really?" Thousands of doctors have already been using these
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article
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Homeopathic Triple Potency Human Growth Hormone
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Frank J. King
T HE AVERAGE HUMAN LIFE span in the United States has nearly doubled in the last 100 years. It is no wonder that "anti-aging" is quickly becoming a primary focus among Americans. Human growth hormone (HGH) is reputed to enhance the ability of the he
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MBAchiropractic
MBAchiropractic
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Do You Want o Get Your Patients To Refer More To learn more, circle #26 on The Action Card
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chirotouch
chirotouch
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the total practice management "Training on ChiroTouch took one day, , ' and after only two weeks I find it to be so easy to use that I am confident in leaving my practice for a two- week vacation. Billed services increased immediately, and the tech
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article
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Case Report: Lumbar Disc Lesion with Altered Lordosis
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Steve Troyanovich
Roger Coleman
Introduction In our last article, we presented the history of lumbar traction for normalization of the lumbar lordosis in chiropractic. In this article, we will present a case report of a patient with a herniated lumbar intervertebral disc, who had
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article
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WFC Represents Chiropractic Profession at WHO Annual Assembly
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A nine-member World Federation of Chiropractic delegation led by Dr. Anthony Metcalfe, WFC President, attended World Health Organization's annual Health Assembly in Geneva, Swit­zerland, May 16-20,2005. Other WFC delegates attending were Dr. Rand Ba
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National Board of Chiropractic Examiners' Elliott Presented with Honorary Degrees
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The National Board of Chiropractic Examiners is pleased to announce that Executive Vice President Horace C. Elliott, of Greeley, CO, has been awarded two honorary Fellowship de­grees. The first, an honorary Fellowship (FACC) degree—Doctor of Humanit
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article
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Chiropractors working with dentists? They said it couldn't be done! SOTO-USA proves them wrong.
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The 5lh Annual Clinical Symposium of Sacro-Occipital Tech­nique Organization-USA will meet October 6-9, at the Hyatt Hotel in St. Louis, MO, to discuss how chiropractors and den­tists can work together in the treatment of temporomandibular disorders
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Foundation for Chiropractic Progress Names President and Board to Manage Campaign for Chiropractic
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A working staff and management team has been put into place by the Foundation for Chiropractic Progress to oversee the development and implementation of the Campaign for Chiro­practic. The team will be led by Gene G. Veno, Executive Vice President o
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The Legal Map to a Multi-discipline Practice, Part II
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Deborah Green
Benefits of the Multi-discipline Practice The multi-discipline practice eliminates the delay that occurs when a patient needs to travel to various locations to see differ­ent doctors. I am certain that there have been occasions when the patient you
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SYSTEMS, INC
SYSTEMS, INC
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CHIROPRACTIC SOFTWARE THAT WORKSI The Practice Solution 2OOO SO EASY A BABY COULD USE IT! HI PA A Compliant, E-BILUNG. APPOINTMENT BOOK, CLINICAL STATISTICS, DOCUMENTATION, SOAP NOTES, MESSAGE CENTER, INVENTORY, INSURANCE FOLLOW-UP, ITEMIZED POSTING
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THE AMERICAN CHIROPRACTOR
THE AMERICAN CHIROPRACTOR
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Subscribe Now!! Subscribe now and save up to 71%: _ GOOD DEAL! US $56 Save 57% off the cover price! Get 12 issues plus our Buyer's Guide. 13 issues total-YOU SAVE $64 /.BEST DEAL! US $112.00 Buy 2 years—the 3rd is FREE! Get 12 issues per year plus o
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ADVERTISING DIRECTORY
ADVERTISING DIRECTORY
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Tell our sponsors you saw their ad in The American Chiropractor Magazine RS# ADVERTISER Pg# 22 Addison Health Systems 13 86 Amrex 35 75 Biotics Research 1 11 Breakthrough Coaching 7 37 Chiropractic Leadership Alliance C4 26 Chirotouch 43 98
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Upcoming Seminars
Upcoming Seminars
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Seminar dates: July, August 2005 Diagnostics & Technique Erchonia July 9-10, Santa Clara, CA July 9-10, Providence, RI July 15-17 Kansas City, MO July 16-17, Philadelphia, PA July 23-24, Minneapolis, MN July 29-31, Peoria, IL Aug 6-7, Manchester, NH
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MBAchiropractic
MBAchiropractic
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Do You Want More New Patients To learn more, circle #26 on The Action Card
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REFERENCES
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NUTRITION Popular Topic: Inflammation-Pg. 37 by David Seaman, D.C. Gorman C, Park A. The Fires Within. Time Magazine 2004; (Feb 23):p.39-46 Dvorak HF. Tumors: wounds that do not heal. New Eng J Med 1986; 315:1650-59 German JB, Dillard CJ. Saturated
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BUSINESS OPPORTUNITY
BUSINESS OPPORTUNITY
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A $250K - $500K 1st Year Income Opportunity No Personal Selling & NOT MLM!!! Call (800) 570-1913 or www.notmlm.com Guaranteed Money? For Chiropractors Guaranteed income from first month on...PLUS Money Back Guarantee. How? ALL doctors af­ter you wil
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Featuring Richard Brassard, D.C. President of Texas Chiropractic College (TCC)
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A graduate of Palmer Chiropractic College, Dr. Richard Brassard is a Past President of the Texas Chiropractic Association, Texas Board of Chiropractic Examiners, and the ACA Council of Delegates, as well as a Past Chairman qfTCC's Board of Regents.
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CANYON RANCH SpaClub at GAYLORD PALMS
CANYON RANCH SpaClub at GAYLORD PALMS
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(a brand new) DEC Mark your calendars for an ALLNEWFCA National Convention experience at a BRAND NEW LOCATION! Imagine a land where the historic, old world charm of St. Augustine beckons you to a majestic Spanish fort. Where the festive island spiri
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CHIROPRACTIC AROUND THE WORLD
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Alleged Fraud Targets Illegal Aliens MIN N E SOTA: Progressive CasualtyInsurance Co. is suing a Minnesota chiropractic clinic and individuals associated with it for fraud, Progressive announced in early lime. In a lawsuit filed in federal court, Pro
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koolfitamerica
koolfitamerica
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HOT Take the KOOL 'N FIT® Challen Let your patients sample KOOL 'N FIT PAIN RELIEVING LIQUID and you will be amazed at how many prefer it over other pain relievers and then want to buy it from you! BUY Twenty 4-oz Bottles and receive: free Four 4-oz
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CLA
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The Smartest Strategy on the Field The Insight Subluxation Station™ Endorsed by: Dr. Kim D. Christensen steb • Dr. Larry Markson Dr. Joe Mercola • Dr. Mark Charrette and many other prominent doctors, researchers and consultants. CLA Homecoming > "La
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CLA
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The Smartest Strategy on the Field The Insight Subluxation Station™ Endorsed by: Dr. Kim D. Christensen steb • Dr. Larry Markson Dr. Joe Mercola • Dr. Mark Charrette and many other prominent doctors, researchers and consultants. CLA Homecoming > "La
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