Issue: 20030201

Saturday, February 1, 2003
0000022
February
2
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Wednesday, February 6, 2013
5/9/2016 2:31:06 PM

Articles
cover
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Front Cover
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Find Out How to: • Increase Your Referrals Develop J Patient-Firs Practice Also in this issue: Nutrition Bottom Line with Popular Diet Books Marketing Taking it to the Streets Technique Parameters of Success Radiology Schmorl's Node ractice Manageme
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Biotics Research
Biotics Research
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Stress can rapidly alter the rate of cortisol synthesis. - Excessive cortisol production may lead to insulin insensitivity, immunosuppression and epithelial thinning of the gut lining. The body's ability to synthesize j cortisol may eventually decre
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DMX WORKS
DMX WORK
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J Increase PI Referrals J Scientifically Prove Whiplash Injun Digital is a breakthrough system specifically designed to detect whiplash injuries, headaches and posterior neck pain. Lease to own as low as $349.00 per week. i 1-800-839-6757 dmxworks.c
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Scrip
Scrip
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Chiropractic Supply 800.747.3488 fax 888.674.4380 www.scrip-inc.com scrip@scrip-inc. com Tim Kemp, Jason Bates, Treat Others Like You Want To Be Treated The golden rule. You learned it in kindergarten. Most people forgot it somewhere around the 6th
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BREAKTHROUGH COACHING
BREAKTHROUGH COACHING
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Mark Sanna, DC CEO, Breakthrough Coaching The most common mistake chiropractors make is to not set regularly scheduled practice building hours. While almost every doctor has established regular hours for patient care, very few have established simil
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article
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EDITOR'S MEMO
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IN THIS ISSUE... W ith this issue's focus on practice management, our cover story features a very unique individual and highly successful chiropractor and prac­tice consultant, Dr. Eric Kaplan. In this interview, Dr. Kaplan shares with us his philos
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ANABOLIC LABORATORIES
ANABOLIC LABORATORIES
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What Sets Anabolic Laboratories Apart? Exceptional Manufacturing Our products are manufactured under the same strict GMPs as established by the FDA for pharmaceutical products. A History You Can j Trust ! *&• ¦ We have been a leading ! manufacturer
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tableOfContents
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Table of Contents
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Contents www. chirofusion. com 12 The diet book industry is basically a marketer's paradise, the reason being that we are basically a lazy species and always looking for the easy way to shed some pounds and feel better. 46 Exercise can be recommende
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A. C. GRACE
UNIQUE
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The UNIQUE E Complex! WHY UNIQUE? •ANTI7HR0MB/C function d-Alpha tocopherol q}us d-Beta, d-GAMMA, d-Delta ANTI0X/D4A/T tocopherols to effectively neutralize HARMFUL free radicals! •NOTthe d/ synthetic chemical form, not ESTER if ied tocopher(yjl ace
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article
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King Bio's ICV Clenz
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Over the past 25 years, I have found the Ileocecal Valve (ICV) Syndrome to be the #1 cause of autointoxication in the body. I have experienced phenom­enal results with correcting this condi­tion and I have also been highly frus­trated with the high
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lettersToTheEditor
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Congrats on 25th anniversary!
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Congratulations on 25 years of publishing, a mile­stone not many can boast of. The first issue of The American Chiropractor brought back many memo­ries because I had articles in the patient education supplement that you had then. It was among my fir
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lettersToTheEditor
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Looking for X-ray Equipment Advice?
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I am a chiropractor that has been working for approximately twelve years, and recently sold my business. I am planning to start a new one, and I am look­ing for new X-ray equipment. I take a majority of full spine films in my office, and do extremit
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lettersToTheEditor
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A representative from Universal X-ray responds
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Digital imaging currently is not affordable for the average private practitioner. Con­servatively, digital imaging would be in the area of S150,000 to $200,000. I believe digital imaging will be affordable for the private practitioner in the next fi
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Pro Solutions
Pro Solutions
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Offer Your Patients WE REMEMBER Latest Breakthroughin Chiropractic Technology The Pro-Ad j u ste r ® System is the first system of its kind to offer doctors a unique advantage in the field of Chiropractic. Offer your patients the sophisticated, tech
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PhytoPharmica
PhytoPharmica
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What's Hot PhytoPharmica Debuts New, Patented Flexagility™ PhytoPharmica, the first company to intriduce glucosamine sulfate, Ginko biloba and the standardization of botanicals to the US health market, now introduces a proprietary herbal extract con
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Liver Detox
Liver Detox
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King Bio's Detoxification and Drainage Formulas If you have detoxified people, you have discovered the healing crises and the tendency for toxicity problems to commonly recur. King Bio's homeopathic Detox & Drainage formulas not only dislodge toxins
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Foot Levelers
Foot Levelers
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Shoethotics® Now Offer Upgrades in Orthotic Selection Foot Levelers' custom Shoethotics® are now available with a choice of custom-made orthotic inserts. Using an easy-to-select chart, it has never been simpler to choose the type of support that is
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UltraMeal Bar
UltraMeal Bar
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Metagenics Raises the Bar On Its High Profile Medical Food Program Metagenics, Inc., introduces UltraMeal® Bar—a convenient, ready-to-eat option in the UltraMeal Body Composition Program. This practitioner-supervised program comple­ments the Nationa
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Cyclotec AMT
Cyclotec AMT
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What's Hot Help for Sufferers of Localized Pain without Drugs or Side Effects launches the CT 1 Pain Control Bandage, a new medical device for drug-free relief from localized pain, such as sports injuries, arthritis, back pain, etc. The CTI received
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NOROMED
NOROMED
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Evaluation Software Update NOROMED announces the immediate availability of updated software for the Norotrack and MES 9000 Dynamic range of motion systems. The new software, updated to conform to the 5* Edition of the AMA Guides to the Evaluation of
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The Saunders Group
The Saunders Group
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Saunders Incorporates Four Spinal Treatment Strategies into One System Inc., introduces Saunders Spine Care System, a multi-component spinal treatment package consisting of four main components, plus comprehensive training and marketing support. Cli
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NOW Foods
NOW Foods
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of Bloomingdale, IL, is pleased to introduce three new products containing Coral Calcium from Okinawa, Japan. This unique form of Fossilized Coral Calcium is ecologically harvested from aboveground sources and does not interfere with any living cora
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article
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Bottom Line with Popular Diet Books
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David Seaman
Wherever I go people ask me about various diet books; are they good, are they accurate, do I believe them, and many other similar questions. The diet book in­dustry is basically a marketer's paradise, the reason being that we are basically a lazy sp
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BIOFREEZE
BIOFREEZE
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PerformonceHeal — - Health & Wellness Products FREEDOM FROM PAIN BIOFREEZE® 2OO3 SPRING PROMOTION Purchase 20 patient tubes or roll-ons from your distributor and you'll receive ABSOLUTELY FREE! FOUR ADDITIONAL TUBES / ROLL-ONS ONE 16 OZ. TREATMENT R
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article
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Schmorl's Node Phenomenon
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Terry R. Yochum
Chad J. Maola
See Article on Next Page t-> Description Schmorl's nodes occur when the nucleus pulposus herniates through the vertebral endplate. These defects have also been called cartilaginous nodes and intraspongy nuclear herniations.1 There may be an inherent
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docmally
docmally
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DR. MALLY S SPORTS AND OCCUPATIONAL INJURY CONFERENCES •State Associations 'Conventions 'License Renewal Seminars* Learn Effective Treatment for: Also Featuring DR.MALLY'S International Conferece On: « Diagnosis ? Treatment. Management . Rehabilitat
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article
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Increase Referrals, Decrease missed Opportunities
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Maurice A. Pisciottano
Getting a referral is the act of receiving the name of a potential patient from an existing patient. Referrals are a fantas­tic way to add new patients to your practice. It seems that some doctors feel extremely comfortable asking their current pati
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FOOT LEVELERS, INC
FOOT LEVELERS, INC
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Co Ahead Try to Knock Her Down! This Granny's got more than tire-in-the-belly to keep her going — she's grooving with the next generation: Foot Levelers' new Dynamic Response System (DRS) (with unique shock-absorption, impact-distribution, and stanc
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article
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TAC Catches up with Chiropractor, Practice Management Leader, and Best Selling Author, Dr. Eric Kaplan
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Practice Management \ Leader, and Best Selling Author, Dr. Eric Kaplan D r. Eric Kaplan is the CEO of MBA Inc., one of the nation's largest Multi-Specialty consult- ing companies. A graduate of New York Chiropractic College, as a practicing chiropra
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KING BIO
KING BIO
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COMPLETING CHIROPRAaiC ^ DESTINY!^ ** • I *¦£*" -IS&- -**1 Homeopathy works bio-energeticallw to correct nerve?interferences where \ the hands of tjiediiropractor cannot! Powerful, pure water-based, triple-potency formulas. Our easy one-hand pump sp
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OUM CHIROPRACTOR PROGRAM
OUM CHIROPRACTOR PROGRAM
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Ifilsiso As a licensed, practicing chiropractor you are skilled in the wisdom, knowledge and practice of chiropractic care. Do you really want to become skilled at the wisdom, knowledge and practice of chiropractic professional liability? You don't
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davidsingerenterprises
davidsingerenterprises
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ORDER PRODUCTS ON-LINE AT Patient Education Tools Slide and CD presentations Audio Cassettes Staff Training Materials Training Manuals Marketing tools Books promoting Chiropractic and natural health care choices Now you can order all the very best i
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titronics
titronics
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TyTron C-3000 Paraspinal Thermographic Scanner Want To Increase Your Patient Base By Treating More Conditions? Please consider the next level of care that a truly accurate and reliable neurologic assessment tool can afford you. When a patient and Do
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loomisenzymes
loomisenzymes
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Keys to a Successful Cl BODY COMPOSI The Loom is System, developed by a doctor for doctors and other clinical practitioners, offers a scientific path to guide patients with unresolved health problems back to optimal health. Recognizing that each pat
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article
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How to Use "Higher" Technology to Simplify the Dynamic Surface EMG Exam
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David Marcarian
One thing you may find in common among technogeek. product designers is that they are very, very lazy. That's right. I work around sixty-plus hours a week, but I'm the most lazy person in the world. My laziness means better products for you. You see
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MULTI-DISCIPLINE CLINIC
MULTI-DISCIPLINE CLINIC
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The Practice dfyour DREAMS t:# ustttess I YOUR L • CHIROPRACTIC • MEDICAL • NEUROLOGY • MASSAGE • RADIOLOGY • REHAB Dr. Eric Kaplan originated one of the nation's first integrated health centers in 1987. His 15 years of experience make him one
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article
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Manage Your Evidence to Develop
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Mark Sanna
A Patient-First Practice H ow do patients view your practice and the care you deliver? It's difficult for the average patient to judge the quality of your "product" based upon direct evi-i dence. They can't try it on, and they can't return it if the
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DMX WORKS
DMX WORKS
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Increase PI Referrals THE "BIG BONES" J SYSTEM A breakthrough system specifically designed to demonstrate the cervical anatomy relating to whiplash injury. Cervical Spine size: 15" x 6" t| Occiput through C7 | (comes with stand) Occiput plus Cl andC
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article
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FoodScience Corporation Signs Distribution Agreement with Gene Link
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FoodScience Corporation recently announced that it has signed a Distri­bution Agreement with GeneLink, Inc., (OTCBB:GNLK) to develop and mar­ket personalized nutritional products linked to GeneLink's proprietary ge­netic assessment technology. The a
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AMREX
AMREX
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electrotherapy equipment Expand Your Healing Touch With Amrex SynchroSonic^ US/54 Combination Ultrasound/ 4-Pad Low Volt Stimulator The US/54 provides muscle stimulation with therapeutic ultrasound which may be combined or applied separately. BNR 5.
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article
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Parameters of Success Technique, Technique, Technique
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Mitch Mally
The measure of success in practice can be equated to the following formula: Clinical Excellence Technical Brilliance + Communication Skills + Business Management = Practice Success u T he difference between a practice with mediocrity or abundance va
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ABS
ABS
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MAKE SURGERY A THING OF THE PAST! INTRODUCING The NEW Standard in Lumbar Axial Decompression What about those patients you refer out for: Lumbar Disc Hernation Degenerative Disc Disease Failed Surgery ^^ What about the money you just sent out? Patie
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article
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A Pox on My House
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Tedd Koren
W e went to a chicken pox party a couple of weeks ago. This is how it works: A child has chicken pox and you invite people to bring their kids to visit so everyone will catch it. The idea is to get it now, instead of when they're older, when the dis
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Myo Vision
Myo Vision
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Want To Look Impressive? Before 8 Weeks Chiropractic Enhancing The Lives of Doctors & Patients Worldwide Since 1989. 000-969-6961 Copyright 2002, PBI MjoVbion, 953 Washington St. San Carios, CA 94070 "For the past 14 years, I've designed Myo Vision
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Conference Chicago
Conference Chicago
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NEWS BITE International Spinal Trauma Conference The American Chiropractic As­sociation, International Chiroprac­tic Association, and Rehab Coun­cil are co-sponsoring the Interna­tional Spinal Trauma Conference on June 20-22 in Chicago at the Hyatt
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POWER SURGE
POWER SURGE
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onneW JUMPSTART your beginning practice ! RECHARGE your staff with office management courses ! ENERGIZE your patient services ! Do all that and more with the Florida Chiropractic Association's Summer Convention & Expo. Join us in Boca for this elect
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article
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Taking it to the Street
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Patrick Gentempo
Bringing new patients into the chiropractic office has al-ways been a hotly debated challenge. For many chiropractors, their very existence in business rests with this issue on a month-.to-month basis. After surveying many chiropractic offices, I ha
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BREAKTHROUGH COACHING
BREAKTHROUGH COACHING
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NEWS BITE Breakthrough Coaching Sets the Bar High Dr. Mark Sanna, CEO of Break­through Coaching, made a commitment to contribute $ 100,000 to the "Save Our Subluxation" National Chiropractic Le­gal Action Fund (NCLAF). The audi­ence of over 8000 att
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article
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The Foot/Spine Connection
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John Danchik
Structural imbalance in the feet can impact on other body parts, all the way up through the spine Ideal cervical spine posture in the standing position re-quires the coordination of skeletal structure, soft tissue integ­rity, and neurological contro
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fcer
fcer
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INTERNATIONAL SPINAL TRAUMA CONFERENCE June 20-22, 2003 Chicago 22 CEU Hours FOURTEEN J (INTERNATIONALLY j " RENOWNED EXPERTSjj M .A C TO ALL SPINAL PRACTICE Expand Your Understanding - Expand Your Expertise In Three Unforgettable Days! En from the
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Foot Levelers
Foot Levelers
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VEGAS BITE Comprehensive Patient Scanning System Unveiled by Foot Levelers in Las Vegas Foot Levelers, Inc., introduced to the chiropractic throngs at the Parker Semi­nars' Las Vegas event the revolution­ary Associate™ postural analysis sys­tem. The
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article
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Parker Seminars in Vegas
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in Vegas Parker Seminars made history in Las Vegas, Jan. 30-Feb. 2, as over 8,000 chi­ropractors, families, staff and supporters of chiropractic met at the Las Vegas Hilton. Chiropractic has never experienced an event like this, with medical and wel
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Creating Wellness
Creating Wellness
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VEGAS BITE William Shatner and CWA Taking Chiropractic into the Wellness Revolution On February Is', at Parker Seminars in Las Vegas, media giant William Shatner stood before thousands of chi­ropractors to announce his enthusiasm and participation i
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article
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Exercise and Hypertension
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Kim D. Christensen
Many patients can take better control of their blood pres-sure with the help of chiropractic care. Exercise can be recom­mended safely for many who are hypertensive. A recent study determined that physical activity contributes to the control of bloo
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David Singer Enterprises
David Singer Enterprises
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NEWS BITE Heighten the Awareness of Chiropractic in your Community David Singer Enterprises, a leading Chiropractic management firm, has re­leased a new educational product en­titled Chiropractic Miracles: Real Testimonies, from Real Patients, about
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article
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NEWS UPDATE
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iuiies affecting naitaTW A bi-monthly io keep you up-to-date on tffe latest act e national associations il laws and le American Chiropractic Association ACA to Build on Recent Momentum with Aggressive 2003 Legislative Agenda Looking to build on mome
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GOODS & SERVICES
GOODS & SERVICES
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Classifieds The Preferred Business Marketplace of the Chiropractic Industry OFFICE COVERAGE DON'T FORGET... CALL TCI Traveling Chiropractors International Since 1984 1-800-624-8876 Vacations • Seminars -Associates •Emergencies www.travelingchiroprac
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article
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REFERENCES
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RADIOLOGY CORNER-Pg 14 Schmorl's Node Phenomenon by Terry R. Yochum, D.C.; D.A.C.B.R.; Fellow, A.C.C.R. and Chad J. Maola, D.C. ...References for this article begin on Page 15 Coventry MB. Ohorniley RK. Kcrnohan JW: Intervertebral disc—its microscop
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The American Chiropractor Magazine
The American Chiropractor Magazine
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Tell our sDonsors vou saw their Ad in RS# ADVERTISER Pg# 91 ABS DRS Unit 35 34 A.C. Grace 7 86 Amrex 33 80 Anabolic Labs 5 75 Biotics Research C2 11 Breakthrough Coaching 3 37 Chiropractic Leadership Alliance C3 76 David Singer Enterprises 2
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PARKERSEMINARS
PARKERSEMINARS
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PARKER SEMINARS PERSONAL & PROFESSIONAL GROWTH Year Dallas, Texas April 10 -13 InterContinental Hotel Reservations: 972-386-6000 Deepak Chopra, M.D. Friday 11:00 am -12:30 pm "The Soul of Healing" Don't miss this fabulous Keynote Presentation! Anahe
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article
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CHIROPRACTIC AROUND THE WORLD
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Halstead Found Guilty ^ WEST VIRGINIA: After a 15-day trial, RonakLL Halstead, D.C., of Scottsdale, AZ, and two former West Virginia chiropractors were found guilty in federal court of conspiracy to commit mail fraud and health care fraud in hilling
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C3
C3
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CHIROPRACTIC LEADERSHIP ALLIANCE
CHIROPRACTIC LEADERSHIP ALLIANCE
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each out and serve your patients in a powerful new way. It starts with the Insight Subluxation Station™ It's the fastest, most versatile subluxation analysis system in the world. The Insight Subluxation Station" with 4 cutting edge modalities Rollin
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C4
C4
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DaVinci Laboratories
DaVinci Laboratories
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OFVERMONT Innovative Supplements For The Innovative Health Care Professional Fibro-My-DMG™ NEW! These nutrients work synergistically to support proper mood balance, help cope with stress, reduce muscle aches, and support immune system function.* Fib
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C4
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DaVinci Laboratories
DaVinci Laboratories
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OFVERMONT Innovative Supplements For The Innovative Health Care Professional Fibro-My-DMG™ NEW! These nutrients work synergistically to support proper mood balance, help cope with stress, reduce muscle aches, and support immune system function.* Fib
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