Issue: 20000201

Tuesday, February 1, 2000
0000017
March/April
2
True
22
Friday, February 1, 2013
5/9/2016 2:31:25 PM

Articles
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Front Cover
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Can a Multidicipl Practice Really Worl AVOID CPT Code-Gaming: Tips to Keep You Out of Trouble www.amchiropractor.com www.chirosite.com / "Doc, I'm Just Sick & Tired ick & Tired! Here's What to Do... 0 0
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THE AMERICAN CHIROPRACTOR MAGAZINE
THE AMERICAN CHIROPRACTOR MAGAZINE
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When: March 22-24, 2001 Where: Intercontinental Hotel Panama City, Republic of Panama Chiropractic Offshore Seminars on: • Magnetic Healing • ManipulationATechnique • Practice Management • MUA'S • Nutrition • Internet Practice Building • Private Ban
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Enzyme Research
Enzyme Research
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Do Your Patients Have Digestive Problems? Health Through Plant Enzyme Therapy have the Answer! Using pure enzymes may be the answer to your patients' digestive problems. Because we eat mostly processed foods, we use up our valuable enzymes that lead
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Nikken Independent Distributors
Nikken Independent Distributors
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you want JJLVW'O7£2J o Time to enjoy life Impact on society Personal growth Financial freedom Stress Overhead Hassles Paperwork You can have both! Leverage your time and the efforts of others to create a residual income stream and the balanced life
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SPINE TRAC
SPINE TRAC
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DO YOU HAVE WHAT IT TAKES TO BE ON MY TEAM? " To set the scene for his 'heroics,' you must know that during a time of ownership and doctor transitions, internal conflicts and legal challenges all but destroyed his practice. If Marina Chiropractic Ce
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tableOfContents
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Table of Contents
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Can a MultidisciplinaryPractice Really Work? ' „ Page 27 "Doc, I'm Just Sick & Tired of Being Sick & Tired! " Here's What to Do.... Page 12 AVOID CPT Code-Gaming: Here's How Page 32 Anti-Age Your Practice.' Dr. Phillip Santiago Tells You How in an E
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A. C. GRACE
UNIQUE
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Complex! WHY UNIQUE? » ANTITHROMBIC d-Alpha function plus d-Beta, d-GAMMA, d-Delta ANTIOXIDANT tocopherols to effectively neutralize HARMFUL free radicals! > NOT the d/ synthetic chemical origin form, nor the ESTER ified tocopher(yjl acetate, (or su
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lettersToTheEditor
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Dr. Koren Takes Some Hits for "Freaking Out" Patients
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Dear TAC: I know that your magazine does not endorse the conclusions of your authors, but I was deeply offended as a chiro­practic physician and as a human being to see an article under the "Marketing" section on page 24 of Volume 22, Issue 1, 2000,
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The American Chiropractor
The American Chiropractor
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Don't Miss the Next Issue of Call, Fax or E-mail today To Subscribe! . Phone: 1-305-716-9212 Fax: 1-603-309-8958 E-mail: amechiro@sinfo.net Mention that you saw this ad here and receive a Discount! WORLD'S SUPER NUTRIENT Platinum Plus Essential Amin
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chirosite
chirosite
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Complete Internet Marketing Solutions on t Practice Without a Net! chirosite.com's doctor web template recently won the International Association of Webmasters and Designers Golden Web Award for 1999 If you're looking for expert guidance on Inter­ne
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amechiro
amechiro
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BE A PART OF THE SOLUTION! Fill out The American Chiropractor's QUICK FAX BACK SURVEY Tell us what you think. ANSWER AND FAX OR MAIL TO TAC In the interview with Dr. Phillip Santiago, beginning on Page 23, Dr. Santiago suggests that the future of he
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article
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EDITOR'S MEMO
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In This Issue The focus of this issue is Technology and Office Management. You may ask, how does our cover story with Dr. Phillip Santiago on • Anti-aging fit under that heading? Interestingly, upon reading the interview with Dr. Santiago, you'll re
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NUTRI-WEST
NUTRI-WEST
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iombs/ need/ tende/i/ "When You Want The Best" 1 -800-443-3333 Call for Your Nearest Distributor www.nutriwest.com • Fax: 307-358-9208 To learn more, circle #27 on The Action Card
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article
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THE SICK AND TIRED SYNDROME
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Howard F. Loomis
Almost impossible to detect in its early stages, protein deficiency is behind many of the most persistent complaints seen in doctors' offices today. High cholesterol levels, os­teoporosis, premenstrual symptoms, postmenopaus-al symptoms, functional
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BIOFREEZE
BIOFREEZE
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Thank Heaven for Wives! June 4,1999 Dear BIOFREEZE, I have been suffering from chronic lower back pain for more years than I care to remember. You name it, i've tried it. I have taken some of the strongest painkillers that you can take, muscle relax
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Scrip
Scrip
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(Gil Toll Free 800/747.3488 FAX 888/674.4380 Shop securely hi our ONLINE CHIROPRACTIC SUPERSTORE www.scria-inc.com The Chiropractic Superstore • Lowest price guarantee • Caters only to D.C's • Huge selection of in-stock items • Multiple warehouse lo
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chirosite
chirosite
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Award Winning Web Designs for Doctors Don't Practice Without a Net! Winner 199') Web Award chirosite.com's doctor web template recently won the International Association of Webmasters and Designers Golden Web Award for 1999 To learn more, circle #96
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Medicine, Monopolies & Malice
Medicine, Monopolies & Malice
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Medicine, monopolies, AM TO DESTROY CHIR0PMO1C IN THE U^. DR. CHESTER A. M List $12.95 5 or more $10 each 95 nr morp £7 ??» parh WILK COMMUNICATION CASSETTES Speaking with accuracy, authority, impact. For lay lectures, radio, TV, press, legislators,
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back-pain-solved
back-pain-solved
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DUMMIES A Reference for the Rest of Us! Our fully illustrated manual and video tape package complete with scripts on how to explain these techniques makes it so simple that anyone can learn how to help people, and make your practice grow by referral
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The American Chiropractor
The American Chiropractor
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THE AMERICAN CHIROPRACTOR O 1 year: $ 56.00 O 2 years: $101.00 O 3 years: $142.00 SUBSCRIBE O My Check for $_____is enclosed (U.S. Funds only) Please charge by subscription to OMC OVisa OAMX Account #:_________________________Exp. Date:_____________
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THE AMERICAN CHIROPRACTOR MAGAZINE
THE AMERICAN CHIROPRACTOR MAGAZINE
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CHIRQMJC When: March 22-24, 2001 Where: Intercontinental Hotel, Panama City, Republic of Panama Chiropractic Offshore Seminars on: Magnetic Healing ManipulationATechnique Practice Management MUA'S Nutrition Internet Practice Building Private Banking
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BODYLINE
BODYLINE
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GROUP THERAPY FOR THE BODY! QUALITY SUPPORT PRODUCTS Cervical Pillow • Two support levels • Convoluted surface • Zipped, poly/cotton case • Size: 21 1/2" x 15 1/2" x 4 1/2" Duo-Cline™ Dual Support, Contoured Bed Wedge • Top qualicy foam, with convol
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article
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Magnetic Orthotics: A New Tool for Chiropractic
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Mark N. Charrette
The revolutionary and exciting new field of magnetic orthotic therapy can very likely offer chiropractors an­other modality with which to increase the comfort and improve the overall health and well-being of patients. While research into magnetic th
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chirosite
chirosite
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Monthly Patient E-Mail Newsletter Service "1 lit: iricnn Chiropra Don't Practice Without a Net! (305)716-9212 Build Your Practice From The Inside Out! The most important asset of any practice is it's existing patient database. One of the most import
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article
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THE SPINE-NEW HORIZONS A Review of Spinal Pathophysiology Based on the Tensegrity Structural Model
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George B. Roth
"Jhe word 'tenscgritv' is an invention: a contraction of 'tensional integrity.' Ten-segrity describes a struc­tural-relationship princi­ple in which structural shape is guaranteed by the finitely closed, comprehen­sively continuous, tension­al behav
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NEW YORK CHIROPRACTIC COLLEGE
NEW YORK CHIROPRACTIC COLLEGE
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New York Chiropractic College and Anti-Aging "They Know What's Coming... And What to do About It" Anti-Aging health care is a new field, and promises to be one of the most significant medical specialties of the future. In five short years the member
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article
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Live to Be 110, and Love It! ANTI-AGE YOURSELF, YOUR PRACTICE AND YOUR PATIENTS
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ince the founding of our nation a little over 200 years ago, the average life span of Americans has nearly tri­pled, increasing from a mere 26 years to nearly 76 to­day. People are living longer now than ever before, and this trend is expected to co
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BIOCHEMICAL BLOOD WORK EVALUATION 2000
BIOCHEMICAL BLOOD WORK EVALUATION 2000
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50, YOU WANT TO... ...OPEN UP A NEW REALM OF PATIENT CARE? ...INCREASE PATIENT RESULTS? ...IGNITE YOUR PRACTICE? ...EARN MORE INCOME? ...INCREASE NEW PATIENTS? NOW, YOU CAN WITH... THE PRACTICE BUILDER OF THE NEW MILLENNIUM! THE MOST SCIENTIFIC WAY
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article
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MULTIDICIPLINARY PRACTICE:THE MODEL FOR THE MILLENNIUM
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Mark L. Sanna
t. onfronted by the re­markable growth of multi-disciplinary health care clinics across the country, you may find yourself, like many chiropractors, wres­tling with the decision of whether or not multidisci-plinary practice is right for you. Chiropr
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UNIVERSAL PAIN TECHNOLOGY
UNIVERSAL PAIN TECHNOLOGY
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Low Back Pain Treatment is one of the most difficult challenges in Healthcare today. tow There Is A Real Solution. SYSTEM ?ISTRIBUTtO QV LJ.P.T IMC. MADE IN U.S.A. The DRS System is covered by most insurance and is currently being offered on a limit
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article
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MOTIVATE AND MANAGE THROUGH COMMUNICATION
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James P. Cima
HOW TO EFFECTIVELY COMMUNICATE WITH AND UNDERSTAND THOSE AROUND YOU SO YOU WANT A SUCCESSFUL PRACTICE AND LIFE... Probably, the greatest challenge and stress you will ever face will come from your interaction with others. Whether you know it or not,
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LCIdirect
LCIdirect
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Products for Pain Managemen THERAPEUTIC PILLOWS EPTS 200 FULL-SPECTRUM FLUORESCENTS FREE SAMPLE PACK • Free Styline gown or scrub (pants or top) Whi|e supplies • Free 4 oz. tube Biofreeze® pain relief No^0^ • Free 100 watt A-I9 full-spectrum bulb on
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article
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Coding is Not a Game
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C. Jacob Ladenheim
rT"' he term "code-gaming" has achie-J_ ved widespread acceptance in the world of health care reimbursement. Most practitioners and billing professio­nals use it as a catchall to include up-coding, unbundling, and intentionally mis-coding. The idea
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AMREX
AFFORDABLE ELECTROTHERAPY EQUIPMENT
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AFFORDABLE ELECTROTHERAPY EQUIPMENT electrotherapy for your growing practice SynchroSonic® U/50 Versatile, Dependable Ultrasound The widely used therapeutic modality of ultrasound diathermy is provided by the SynchroSonic U/50. Included is the NEW c
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M-F ATHLETIC COMPANY
M-F ATHLETIC COMPANY
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PRODUCTS AND SERVICES The 48-page 2000 Perform Better Catalog is now off the press. De­voted to coordinating total body movement, the publication offers unique products that focus on train­ing and rehabilitating the entire body, rather than a single
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SPORTS MEDICINE PHYSICAL THERAPY
SPORTS MEDICINE PHYSICAL THERAPY
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New Sports Medicine and Physical Therapy Catalog from AliMed AliMed's new Sports Medicine and Physical Therapy catalog fea­tures a comprehensive selection of products for sports injury rehabili­tation and prevention. The 64-page catalog is an invalu
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Medical Arts Press Catagog
Medical Arts Press Catagog
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The New Spring/Summer 2000 for Chiropractors Is Now Available! Announcing the new Spring/Sum­mer 2000 Catalog of Office Essen­tials for chiropractors from Medical Arts Press. The catalog features 160 pages of office and practice supplies, and more t
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OPTP
OPTP
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NEW VIDEO BRINGS AN EXPERT TO YOU Don't let limited funds limit your education. OPTP's new video in-service program brings an expert to you! Dynamic Stabilization Using Swiss Balls, B.O.l.N.G.s, and Foam Rollers by Caroline Corning Creager, PT, is a
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Tracer
Tracer
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EASY TO USE?=YES! EASY TO LEARN?=YES! Emotions May Identify Weakness In The:------ Spine Muscles Nutritional Needs /Z^ Teeth' a Organs And It Only Takes Can You Use This About 5 Minutes! In Your Clinic? Call Modmode Medical - 1-800-522-6367 or 904-6
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chirosite
chirosite
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Search is Over!, by I l«t: A-lU Ion t Practice Without a Net! #1 Chiropractic Resource on the Web To learn more, circle #96 on The Action Card 3,000 Vendors Listed in Our Database Looking for a professional product? With over 3,000 vendor listings i
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article
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Rehab and the Aging Factor
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Kim P. Christensen
<p>Many healthcare professionals are of the opinion that regu­lar physical activity, cor­rectly performed, can of­fer a relatively safe means of acquiring im­proved health for elderly subjects. '-2-3 However, chronologic aging is an unmodifiable facto</p>
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Tensegrity Therapy
Tensegrity Therapy
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A powerful new program from one of the world's leading authorities on physical medicine: Co-sponsored by Logan Chiropractic College for CE credit • Zero-in on the primary problem-fast! • Get spectacular results with even the most difficult cases. •
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BODYLINE
BODYLINE
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Back-Huggar Quality Provides circumferential support forcing discs in the anterior and medial directions providing therapeutic support that literally hugs the lower back like no other cushion can! Made of long lasting high density molded polyurethan
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SURVEY RESPONSES
SURVEY RESPONSES
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Your Answers and Comments Re: TAC's FAX BACK SURVEY From Volume 22, Issue #1, 2000 1. Do you agree with Dr. Karl Parker's statement from his interview on page 28 that, "It truly is not the amount of time you spend on a patient, or what you say, or w
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D-Mannose
D-Mannose
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rKUDUUJL'S AND M^KVlCJfcS Wfr&t^ Progressive, One of Two Manufacturers Supplying Patients and Doctors Progressive Laboratories is the largest of only two manufacturing sources in the U.S. introducing to health care professionals, patients and consum
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MEDICAL ARTS PRESS
MEDICAL ARTS PRESS
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Medical Arts Press Launches Online Catalog Medical Arts Press announ­ces the launch of a new online catalog. It features thousands of products for healthcare professionals in themedical, den­tal, chiropractic, veterinary, eye care and podiatric prof
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Foot Levelers
Foot Levelers
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New Orthotics Features Propacel Technology Foot Levelers, Inc. is proud to an­nounce another first with the inclu­sion of Propacel™ in our two newest orthotics—UltraStep™ and UltraEnergy™. This new and unique propulsive material is a major component
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ADVERTISING DIRECTORY
ADVERTISING DIRECTORY
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Tell our advertisers you saw in their ad in The. American Chircmractor Magazine ADVERTISER Action Card # Pg # Phone # Absolute X-Ray Solutions N/A 46 800-556-9729 AC Grace 34 5 800-833-4368 Amrex 86 35 800-221-9069 Back Problem Paradox 61 15
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ANABOLIC LABORATORIES
ANABOLIC LABORATORIES
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Golfers need Chiropractic Care Great Year 2000 seminars to help you get into the "$ billion S"golf market Low Back Pain in Golfers: Etiology, prevention & treatment June 3-4 Hershey, PA July 15-16 Lansing, Ml July 29-30 Hot Springs, AR Aug 19-20 Den
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PRACTICE Starters
PRACTICE Starters
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OPENING A NEW CHIROPRACTIC PRACTICE? THE FIRST SIX MOVES YOU MAKE WILL DETERMINE THE SUCCESS OR FAIL­URE OF YOUR PRACTICE! The "Guide To Opening A New Chiropractic Practice" is yours FREE when you call 1-800-882-4476. The guide is presented by the F
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OFFICE EQUIPMENT
OFFICE EQUIPMENT
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The Preferred Business Marketplace of the Chiropractic Industry I PATIENT GOWNS SHORTS & SHEETS PREMIUM QUALITY • LONG WEARING CLASSIC COLORS • SIZE CODED FACTORY DIRECT FREE SHIPPING (U.S.A. 48) 1-8OO-332-4696 MONEY ORDER Professional Suppliers, In
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article
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CHIROPRACTIC AROUND THE WORLD
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Dr. Holder Sues AJCC OREGON: Dr. Jav Holder. D.C.. M.D., Ph.D., a Florida chiropractor, has filed a lawsuit in Oregon alleging that Don and Sang Harrison have used their newspaper, the American Journal of Clinical Chiropractic (AJCC), to attack and
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article
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CHIROPRACTIC AROUND THE WORLD
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Sacramento for arraignment. The government is seeking bail of S7.9 million. The owner's wife is apparently a fugitive, but is believed to be in her native Germany. According to an IRS agent's search warrant affidavit, the couple's holding and manage
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Karl Parker Seminars
Karl Parker Seminars
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I wmmmmm immwmmimm CONSISMT COLUMNS COMPimSMF MINING smmoomuoiomsNios DR. W. KARL PARKER Dedicated To Your Greater Practice Success IGH ENERGY ¦ LOW COST - SATISFACTION GUARANTEE 'ALL 888-4DR-KARL FOR PROGRAM & LOCATION, www. karlparker. com behapy
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ENZYMES
ENZYMES
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YOUVE READ HIS ARTICLES, NOW READ HIS BOOK! The Key to Health by Dr. Howard F. Loomis, Jr. Whether you use nutrition in your practice or not, revolutionize the way you and your patients look at food and how it affects health. This amazing book is wr
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ENZYMES
ENZYMES
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YOUVE READ HIS ARTICLES, NOW READ HIS BOOK! The Key to Health by Dr. Howard F. Loomis, Jr. Whether you use nutrition in your practice or not, revolutionize the way you and your patients look at food and how it affects health. This amazing book is wr
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