DO YOU KNOW WHAT RADIO TO BUY?
AT THIS season of long winter evenings and Christmas present buying, radio figures prominently in the minds of a lot of people. But, in solving these three problems, it offers a knotty problem all of its own—that is, what radio apparatus to buy?
The man who is buying radio equipment these days is exercising a great deal more care than was customary in the first years of radio. There are three perfectly sound reasons for this.
In the first place, he has learned the importance of keeping away from the inferior equipment on the market. Second, he is much more exacting than he was in those early days of radio. And, in the third place, whether he is buying his first set or replacing it, he is usually investing considerably more in a radio receiving outfit than seemed advisable when radio had not become the stable industry it is today.
Buying a $50 or a $500 radio outfit becomes an all-serious problem to such a man. But what would he do if confronted with the problem of buying $50,000 worth of radio equipment a month? He might do the same thing a million-dollar exporting concern did—secure a list of the equipment approved by the Popular Science Institute of Standards and make selections from it.
“We have found it to be good business to buy only radio apparatus that has passed the official tests of the Popular Science Institute. In July, this year, we bought $50,000 worth of radio merchandise from your list of approved radio products. Since adopting this policy, we have never had a single complaint from a customer.”
This is the statement of Mr. Arthur F. Street, President of R. W. Cameron & Co., Inc., of New York and Australasia. This big exporting firm, rated by Bradstreet’s at “a million dollars high,” is the American representative of leading radio retailers in all parts of Australasia. It sells American merchandise through branches in Sydney, Melbourne, Brisbane, and Wellington, New Zealand. Behind the firm stands a seventy-four-year record of success.
Not many readers of POPULARSCIENCE MONTHLY face the buying problem of R. W. Cameron & Co., Inc. Few have to figure on a 12,000-mile separation from the manufacturer—an important consideration should any equipment prove defective. But the care which this great exporting concern exercises in selecting its radio equipment can well be followed by every radio purchaser. Purchasing 100 percent approved equipment leads to 100 percent satisfaction has been the experience of the thousands who have been guided by the test findings of the Popular Science Institute of Standards.
'JV/TORE and more people are taking -*-YL advantage of the Institute’s guidance and help in solving radio buying problems. They hesitate to accept the often biased opinion of a radio dealer, or base their purchases on the somewhat limited experience of friends.
They feel that, in coming to the Popular Science Institute for advice, they are getting the benefit of an extensive and impartial knowledge of radio equipment as a result of laboratory tests made on such products. This is well expressed by a New Jersey reader in a letter received today—
“I am a firm believer in your Institute and feel safe in purchasing approved merchandise; while on the other hand, I would not even consider a set if approval had been withheld or withdrawn.” Readers who are interested in learning what radio equipment (also tools) have the approval of the Institute can secure a list of approved products. Address Popular Science Institute, 250 Fourth Avenue, New York, N. Y.