Article: 20010401070

Title: Advertisement: POPULAR PHOTOGRAPHY

Popular Photography
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Lucky Photographer’s Sweepstakes today. We’ll choose the lucky winner by May 31,2001. And it may be YOU!


On the official Photo Opportunities entry card or a S^xó-inch piece of paper, print your name, address, ana phone number. No mechanically reproduced entries will he accepted. Enter as often as you wish, but mail each entry separately.

Photo Opportunities card is pre-addressed. If you use a separate piece of paper, address the envelope to: Bronica Sweepstakes, POPULAR PHOTOGRAPHY, P.O. BOX 10152, Riverton, NJ 08076-0152.

For eligibility, your entry must be received by May 15, 2001. All entries become the property of Hachette Filipacchi Magazines, Inc., which reserves the right to publish the name and address of the winner for publicity purposes. Sponsor not responsible for lost, illegible, late, stolen, damaged, incomplete, postage-due, or misdirected entries.

Winner will be selected in a random drawing to be held no later than May 31, 2001, from among all eligible entries received, under the supervision of Hachette Filipacchi Magazines, Inc., whose decision will he final. The prize is a Bronica RF645 camera kit (described at right); approximate retail value $2,1 32. Winner will be notified by mail and must execute ana return an affidavit of eligibility and release of liability within 21 days of notification or an alternate winner will be selected. Odds of


ig will depend on the number of entries received. Hachette Filipacchi Magazines, me. will arrange delivery of prize. The appropriate government authorities will be notified of the award of the prize, as required by law. laxes are the sole responsibility of the winner. Prize is nontransferable. No substitution for prize, except that sponsors may substitute the prize for one of equal or greater value.

Sweepstakes open only to residents of the 50 United States and the District of Columbia. Entrants must be at least 1 8 years old, and may not be employees (or family members of such employees) of Hachette Filipacchi Magazines, Inc., Bronica Div., Tamron U.S.A., Inc., their affiliates, or their advertising or promotion agencies. Void where prohibited or restricted by law. All federal, state, and local laws and regulations apply.

For the winner's name, send a stamped, self-addressed envelope to Bronica Win-

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Residents of MD, MN, OR, Wl, and WA may omit postage.

ners List, c/o POPULAR PHOTOGRAPHY (F2), Í 633 Broadway, New^York, NY 10019.

The Bronica RF645 is the world’s first 6x4.5-cm (21/4x15/sinch) rangefinder camera with interchangeable lenses, and it’s probably the handiest, most compact medium-format camera available today. Its outstanding bayonet-mount lens line includes a 45mm f/4 Zenzanon-RF wide-angle, a 65mm f/4 Zenzanon-RF standard lens, and a 135mm f/4.5 Zenzanon-RF tele, each incorporating a state-of-the-art electronically controlled shutter and diaphragm that provides shutter speeds up to 1/750 in program mode, 1/500 sec in manual or aperture-priority modes, and apertures to f/32. When you change lenses, an ingenious light-shielding curtain automatically comes into place to protect the film, thus eliminating the inconvenience of using and storing darkslides.

Robustly constructed on a sturdy die-cast metal chassis, the Bronica RF645 has a commendably bright, range/viewfinder system with projected parallax-compensating framelines for 65mm and 135mm lenses, and illuminated, full-information finder readouts that include meter mode, f-stop, and shutter speed. Setting the camera for 16 exposures per roll of 120 film or 32 exposures on 220 requires only the flick of a single tab.

While providing a classic format and straightforward controls, the RF645 incorporates the essential modern conveniences, such as a dedicated autoflash system, multi-exposure-capability, exposure-compensation, autoexposure-lock, metered-manual exposure, and built-in self-timer. In short, this appealing, well-engineered camera not only offers procaliber performance, it adds an unmistakable fun factor to medium-format shooting.

Our sweepstakes prize Bronica RF645 comes complete with 65mm normal lens and two CR2 lithium batteries. If you’ve always hankered to get into medium-format but were put off by the size, weight and complexity of the equipment, this is your golden opportunity. Enter now!

To enter the POPULAR PHOTOGRAPHY Lucky Photographer's Sweepstakes, fill out the Photo Opportunities card

and circle No. 223.