A POPULAR PHOTOGRAPHY special issue
THIS SPECIAL ISSUE of POPULAR PHOTOGRAPHY is in a sense a preview of tomorrow’s photographic magazines. It is devoted almost entirely to color, and color, according to the prophets, is expected to take over in the near future. The late Joe Dombroff, president of Willoughbys in New York, said early this year that black-and-white photography would be obsolete within the next two and a half years. That was a pretty sweeping prophecy, and although based on both known and surmised advances in color materials and techniques, it probably failed to take into account the extraordinary genius and durability of black-and-white, which in less than a century and a quarter, has established itself as an important creative medium.
Although many accomplished photographers look upon it with disdain, color is moving ahead in popularity with phenomenal speed. The 35-mm still camera, 8and 16-mm movies, as well as stereo in conjunction with hand viewers and projectors, have provided the mechanisms for what is nothing short of a boom in color photography. The manufacturers of the film are furnishing the fuel, and the luel is developing higher octane as time goes on. This year both Eastman Kodak and Ansco brought out new color films with speed ratings that, with normal development, have caught up with some of the moderate-speed black-and-white emulsions, and soared into the high-speed category with forced development.
With fast color films of wider latitude already here, all that is missing now is a practical, high-quality, inexpensive color printing paper, which would give the photographer the control he needs for creative work. Once quality color printing gets within range of the average amateur darkroom, the color millenium will have arrived. When that day comes (and it is as inevitable as color television) every issue of POPULAR PHOTOGRAPHY, which has been leading with more color pages than any other photographic magazine, will be devoted almost entirely to color.
Meanwhile, everybody is having a whale of a good time with color, and this special issue is designed to help you improve your slides and have an even more wonderful time.
—Bruce Downes, Editor.