Article: 19550401127

Title: what's new

19550401127
195504010127
PopularPhotography_19550401_0036_004_0127.xml
what's new
Trade Notes and News
CAMERAS & ACCESSORIES
LENSES & ACCESSORIES
PROJECTION & VIEWING EQUIPMENT
SOUND PROJECTION EQUIPMENT
FLASH
MISCELLANEOUS
1542-0337
Popular Photography
Bonnier
what's new
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review
Photographs
Karl Heitz, Inc.
[no value]
Karl Heitz, Inc.
ALPA XENON
$319
ALPA XENON, a Schneider 50-mm f/1.9 camera, is imported by Karl Heitz, Inc., 150 W. 54th St., New York 19. Its automatic mechanism allows groundglass focusing at full aperture. for pictures taken at any stop from f/1.9 to f/16. Vibrationless mirror flip-up is utilized to close tile diaphragm to the preselected stop and release the shutter, the mirror then returning to viewing position as the diaphragm reopens to full aperture. Prices start at $319 for the straight reflex; the prism reflex type with automatic Xenon is $398, and the same plus rangefinder is $429.
Karl Heitz, Inc.
FX 55 CAMERA
$99.50
FX 55 CAMERA is an improved model of the FX High Precision SingleLens Reflex; is imported by Kine Camera Co., 11 W. 20th St., New York. It has a single flash connection said to be perfectly synchronized for both electronic and standard flashguns. Included in features are focal-plane shutter with ½ to 1/500 speeds, eye-level prism finder, coupled film advance and shutter cocking, and a preset diaphragm control. Price, with f/2.8 Will-Wetzlar lens, is $99.50; with f/2 Zeiss it’s $220.
Karl Heitz, Inc.
KODAK RETINA
$185
KODAK RETINA IIIc 35-mm Camera, with a built-in exposure meter, interchangeable lens components, and rangefinder, has been added to Eastman Kodak Co.’s line of precision cameras. The rear element of its f/2 lens is fixed while the front element may be replaced by either of two sixelement components to form a wide-angle or semi-telephoto objective. Other features are thumb-action film-advance lever and a film-channeling plate which holds the film flat with minimum pressure. The doubleexposure-prevention control may he released to permit intentional double exposures. Price of the new Retina with standard 50-mm lens is $185: 80-mm component costs $82.50 and 35-mm $62.50.
Karl Heitz, Inc.
SPY CAMERA
$3.98
SPY CAMERA is smaller than a matchbox and weighs ¾ oz. It features an f/4.5 lens; 1/30 sec shutter; optical viewfinder; and an exposure counter. American Homecraft Co., 3714 Milwaukee Ave., Chicago 14, 111., guarantees it to take sharp, crystal-clear pictures. The price, including three rolls of film is $3.98: three rolls of eight exposures each are 87 cents.
Karl Heitz, Inc.
NIKON S-2
$299.50
NIKON S-2 is announced by Nikon Incorporated, 277 Fifth Ave., New York 16. An improved viewfinder shows a life-size image, facilitating hair-line focusing by means of the long-base coincident range-finder. New features are rapid film transport and “Hi-Speed” rewind, the latter operating by means of a lever crank foldable into the rewind knob. Synch settings are effected through rotation of a calibrated dial. A description of the many other features of the 35-mm Nikon S-2 may be had by writing the company, or through your dealer. Price of the camera is $299.50 with standard 50mm Nikkor f/2 lens; with f/1.4 it is $345.
Karl Heitz, Inc.
TOWER 25 REFLEX CAMERA
$149.50
TOWER 25 REFLEX CAMERA, announced by Sears. Roebuck and Co., has the Nikkor ƒ/3.2 lens and click stops to ƒ/22. Features include rapid film advance crank synched shutter for "X” speedlight and standard flash, and speeds from 1 sec to 1/500, plus Bulb. The number of exposures made is shown in a window and a focusing hood pops into position with sportsfinder and shielded magnifier. A depth-of-fleld chart is on the focusing knob and a positive-locking camera back has the tripod socket in its center. Price is $149.50.
Karl Heitz, Inc.
REVERE “36”
$139.50
REVERE “36” 16mm Revere movie camera is being introduced by Revere Camera Co., Chicago 16. It has a 1in. f/2.5 Normal Cine Raptar lens; simplified magazine loading; a new objective finder; ratchet winding key for fast operation; long-run spring motor. There’s a simplified exposure dial and provision for single-frame exposure: there are five speeds. Price with the f/2.5 lens is $139.50; with other faster lenses the cost is higher.
Karl Heitz, Inc.
BODY CAPS
$1
BODY CAPS in bayonet or screw mounts for Leica, Kine Exakta, Praktica, and Contax S cameras are available from Spiratone, Inc., 49 W. 27th St., New York 1, N. Y. Price is $1 each.
Karl Heitz, Inc.
Nikon 50-mm f/1.4
$299.95
PRICE REDUCTIONS are announced on items of the Nikon line. The Nikon 50-mm f/1.4 is now $299.95 and the 85-mm f/1.4 is $299.50. Nikkor lenses are approximately $10 less apiece. Further information available from Nikon, Inc., 277 Fifth Ave., New York, N. Y.
Karl Heitz, Inc.
VISTASCOPE
$75
VISTASCOPE is now available for home-movie cameras, and is distributed by Vistascope Corp., 100 Central Park South, New York. The lens attaches to 8and 16-mm movie cameras and projectors. On the camera it “squeezes" the view to get considerably wider subject matter on a given film. Placed on the projector lens it “unsqueezes” the compressed images and thus provides a wider picture, which is said to be superior in quality and definition to any professional 35-mm film yet developed. The 8-mm type costs $75 and the price of the 16-mm attachment is $125.
Karl Heitz, Inc.
WESTAGON
$110
WESTAGON 50-mm, f/2-0 lens with fully automatic diaphragm is offered by Exakta Camera Co., 705 Bronx River Rd., Bronxville 8, N. Y. It is a 6-element lens specifically designed for Exakta Cameras, Model I, II, V, VX, and Automatic VX. In use, the diaphragm is preset and the camera focused at full aperture. Pressing the release button then closes the lens to the preselected aperture as the shutter is tripped. Price is $110 for standard model; for use with Automatic Exakta VX with waist-level finder it is $279.50. Available only from dealers.
Karl Heitz, Inc.
PHOTO LENS
$450
500MM TEWE TELEGON TELEPHOTO LENS for Exakta cameras has been added to the imports of Exakta Camera Co., 705 Bronx River Road, Bronxville 8, N. Y. The fourelement lens is constructed accord-constructed according to Petzval calculations and is said to have high light intensity. Telegon stops down to f/22, has a maximum aperture of f/5, and focuses from 10 ft to infinity. Its mount is of ebony. Pictures may be taken from a vertical or horizontal position through use of a tripod-adapter thread mounted in a circular rotating mount. Price is $450, with immediate availability.
Karl Heitz, Inc.
CINECESSORY KIT
$39.95
CINECESSORY KIT for 8-mm movie makers is announced by Elgeet Optical Co., 838 Smith St., Rochester, N. Y. The kit includes a 4x wide-angle attachment for the projector lens, an Elgeet 6.5-mm ƒ/2.5 wide-angle camera lens, and a similar 1½-in. telephoto lens. Prices of camera lenses are, respectively, $39.95 and $40.95, and the attachment is included in the three-way Kit Box without extra charge. The offer expires March 14.
Karl Heitz, Inc.
252 movie cameras
$38.80
ELGEET OPTICAL CO., 838 Smith St., Rochester, N. Y., announces two new lens-accessory sets for 8-mm movie cameras. The first (illustrated) is for Bell & Howell 220 and 252 movie cameras. It consists of an Elgeet Cinematar telephoto attachment, a wideangle attachment, and a wide-angle viewfinder. The second set, for Brownie movie cameras, includes the telephoto attachment, the wideangle attachment, and a combination telephoto-wide-angle combination viewfinder. Price of either set is $38.80.
Karl Heitz, Inc.
ARY LENSES
$16.95
CONTAFLEX SUPPLEMENTARY LENSES now are made by Spiratone Inc., 49 W. 27th St., New York. Finished in satin chrome, they are coated and colorcorrected and sold in a plush-lined leather case. They screw directly into the Contaflex lens and are interchangeable. Price of either telephoto or wide-angle attachment is $16.95 and the set costs $29.95. A second Spiratone product is E-EZUMAR enlarging lens of 2-in. focal length and ƒ/3.5 maximum aperture. Price, with mounting flange, is $7.95.
Karl Heitz, Inc.
PRICE REDUCTIONS
PRICE REDUCTIONS are announced by the Keystone Camera Co., Inc., Hallet Sq., Boston, Mass., through its complete line of 8and 16-mm cameras and projectors.
Karl Heitz, Inc.
SCHOOLMATE
$59.75
SCHOOLMATE is a new multi-purpose slide and filmstrip projector offered by TDC division of Bell & Howell, 3512 N. Kostner Ave., Chicago. It is available in 300and 500-watt models costing, respectively, $59.75 and $75. Both have an ƒ/3.5 Trionar lens in helical focusing mount, Venturi-type blower cooling, and accept singleand double-frame filmstrips and 2x2 slides in any standard mount. A manual 2x2 slide changer is included, and the projector accepts the TDC SelectronSemimatic slide changer ($12,50) with its Selectrays ($1.50).
Karl Heitz, Inc.
REVERE “777” 8MM MOVIE PROJECTOR
$127.50
REVERE “777” 8MM MOVIE PROJECTOR is a new product of Revere Camera Co., 320 E. 21st St., Chicago 16. which has a single control effecting rapid change from forward projection to reverse, and a sliding control knob providing quick power rewind with safety feature. The lens is a ¾-in. f/1.6 and the light source is a 500-watt lamp, with 750-watt optional. Lifetime lubrication is a feature. Price of “777” is $127.50 with either lamp.
Karl Heitz, Inc.
STEREO ”50” VIEWER
$44.95
STEREO ”50” VIEWER does away with the need for changing stereo slides one at a time. Up to 50 slides can be loaded at once. Turning a knob brings a new slide into view. This viewer plugs into any light socket and is claimed to eliminate constant focus changing. The price is $44.95 and more information is available from the Stereo ”50” Viewer Corp., 946 Cahuenga Blvd., Hollywood, Calif.
Karl Heitz, Inc.
VIEWLEX VIEWTAPE
$157
VIEWLEX VIEWTAPE is a tape recorder and playback unit introduced by Viewlex, Inc., 35-01 Queens Blvd., Long Island City 1, N. Y. its compartmentized case accommodates any of the Viewlex 150, 300, or 500-watt projectors. The sound unit uses “A” tape on five-inch reels and has all recording accessories. It records on half of the tape, which is then reversed to utilize the other half, providing a full hour of recording. Prices, complete with projector, from $157 to $236.
Karl Heitz, Inc.
MUSIC FESTIVAL
$299.50
MUSIC FESTIVAL is the name of a new table model tape recorder, a product of Bell & Howell Co., 7100 McCormick Rd., Chicago 45, III. It has a multip1e speaker system : two “woofers” for low tones are placed on opposite sides of the unit while two “tweeters” for high tones are side by side behind the grille. Capstan, feed, and take-up reels have independent motors, claimed to eliminate wow and flutter. Some other features are new interlock push buttons to prevent accidental erasure or breaking of tape; drop-in threading: dual-speed operation: and a program indicator for instant location of any recording on the tape. Model 300-M (mahogany) is proced at $299.50, 300-B (blonde) at $314.50.
Karl Heitz, Inc.
[no value]
$54.95
FR CORP., 951 Brook Ave., New York 51, N. Y., announces an electronic flash unit for X-synch shutter cameras, with these features: operates on 4 flashlight batteries (450-v). 300 flashes per set; 5 to 10 sec interval between (flashes; flash duration of 1/500 sec; 60 w-sec energy input; guide numbers of 50 for Kodachrome and 80-100 for new Ektachrome; and a coiled cord for off-camera flash. Complete with power pack (2½lb), universal mounting bracket and cord, the price is $54.95.
Karl Heitz, Inc.
POCKET FLASH
$5.95
POCKET FLASH unit for the Polaroid Highlander camera slips onto the flash shoe and has a built-in test light to warn of defective bulb, battery, or connection. Price of the standard model is $5.95; B-C model, including batteries is $8.95. Manufacturer is Camera Optics Corp., 101 W. 47th St., New York 36, N. Y.
Karl Heitz, Inc.
SUPER CONTROLITE
$75
SUPER CONTROLITE, a new electronic flash import from England, is distributed here by J. A. Maurer, Inc., 37-01 31st St., Long Island City 1, N. Y. It is powered by two 90-volt batteries and employs an SF 14 flashtube. Shape of the effectively plated reflector is said to eliminate hotspots; the trigger circuit is shockproof and other circuits waterproofed. Recharging time is less than two sec and the flash factor is 100 with HP3 roll film when extending the development 40 percent. Price is approximately $75.
Karl Heitz, Inc.
M2 bulb
GENERAL ELECTRIC. Nela Park, Cleveland 12, Ohio, announces that over 10 million M2 flashbulbs have been placed on the market in only eight months. Box camera users are assured of 100 percent success for blackand-white pictures, it is claimed, with even better results obtained on focusing-type cameras with F or X synchronization settings, with an exposure time of no less than 1/50 sec. Many flash units taking the M2 bulb are now on the market.
Karl Heitz, Inc.
M-2 flashbulbs
$1.25
CAMERA OPTICS CORP., 101 W. 47th St., New York 36, N. Y., is the manufacturer of an adapter-reflector for maximum light transmission of the M-2 flashbulbs. This reflector unit slips into standard bayonet flash sockets, and contains its own bulb ejector. The price is $1.25 and it is available at photographic dealers or from the manufacturer.
Karl Heitz, Inc.
CONNECTING CORD
$2
CONNECTING CORD #67-1 for the Sawyer View-Master Personal stereo camera and Heiland electronic flash units is announced by Sawyer’s lnc., Box 490, Portland 7, Ore. This 14-in. cord comes with a standard household plug on one end and a screwtype attachment on the other. Price is $2.
Karl Heitz, Inc.
STROBO RESEARCH
STROBO RESEARCH, Milwaukee, Wls., has been purchased by Graflex, Inc., Rochester, N. Y. Principal Strobo Research products are Stroboflash, Multistrob, and Teleflash units, plus power packs and other accessories. Strobo Research will be continued as a wholly owned subsidiary of Graflex.
Karl Heitz, Inc.
KODAK EKTACHROME
$1.85
KODAK EKTACHROME, rated three times faster than Kodachrome film, is being produced in popular miniature camera sizes. Eastman Kodak Co., Rochester, N. Y., announces Daylight Type and Type F film in the 35-mm size (20 exp) and Bantam 828 (8 exp). Prices are. respectively, $1.85 and $1. Due to changes in manufacturing for these small sizes, Process F-2 Ektachrome Processing Chemicals must he used for developing the transparencies. Unsatisfactory results are obtained with the old processing chemicals.
Karl Heitz, Inc.
ENTECO 85C FILTER
$1.50
ENTECO 85C FILTER, required for use with Type F Ektachrome film in daylight has been made, following the exact transmittance curve furnished by the film manufacturer. It does not replace the Type A (85) filter recommended for daylight exposure of Type A Kodachrome film. Prices, depending upon size, start at $1.50. Literature is available from Enteco industries. Inc., 610 Kosciusko St., Brooklyn 21, N. Y.
Karl Heitz, Inc.
EKTACHROME PROCESSING
$1.25
EKTACHROME PROCESSING is announced by Pavelle Color, Inc., 533 W. 57th St., New York 19, N. Y. Processing prices are $1.25 for a 20-exp, 35-mm cartridge; and 95 cents for a roll of Bantam 828.
Karl Heitz, Inc.
POSTAMATIC
$1
POSTAMATIC is a pocket postal scale, giving first-class and air-mail postage readings up to four ounces. It is handy when sending photos or proofs in the mail, saving time and money. A product of the Postamatic Co., Dept. 854, 1594 Belfield Ave., Philadelphia 41, Pa., it costs $1.
Karl Heitz, Inc.
Kodak Pony 135 Camera
$34.75
EASTMAN KODAK COMPANY announces price reductions—on the Brownie Holiday Camera, from $3.95 to $2.95, and on the Kodak Pony 135 Camera, Model B, from $34.75 to $29.75. The prices are list and include Federal tax.
Karl Heitz, Inc.
[no value]
50 cents
MOUNTING SERVICE for purchasers of duplicate stereo pairs is announced by Eastman Kodak Company. Orders must be sent to Kodak in Rochester through a photo dealer. The complete cost for mounted pairs is 70 cents for less than fifty duplicates; in lots of fifty the price is 50 cents per pair. Prices of unmounted pairs are: less than fifty, 60 cents; fifty or more, 40 cents.
Karl Heitz, Inc.
OMEGA D-2 ENLARGER
$164.50
OMEGA D-2 ENLARGER is introduced in a modernized version. Simmon Bros., Inc., 30-28 Starr Ave., Long Island City 1, N. Y., announce increased strength and rigidity in their product to make it withstand greater vibration without endangering sharpness; a gearless friction-type focusing mechanism for finger-tip control: a hand wheel with rack-and-pinion movement for quick and smooth adjustments on any size print; an 18-diameter baseboard; enlargements from negatives up to 4x5; interchangeable double Condensers matched to lenses, which are interchangeable in focal lengths of 2 to 6⅜ in.; and a ventilated lamphouse for low negative temperature. An Omegalite attachment converts it to a diffusion enlarger. Prices start at $164.50. Additional information available from the manufacturer.
Karl Heitz, Inc.
STARR LENS CLEANING KIT
$1
STARR LENS CLEANING KIT now comes in a plastic carrying case. Designed for use with coated lenses, it contains a camel’s hair brush in a lipstick case and 50 sheets of lens gauze. A product of Starr Corp., 49 W. 19th St., New York, N. Y., it is sold at camera stores for $1.
Karl Heitz, Inc.
ZIRCONIUM ARC LAMP
$39.95
ZIRCONIUM ARC LAMP and Power Supplies offers intense, yet cool lighting for photomicroscopy and other uses. A 2-watt power supply includes a 0.003-in. Zirconium concentrated arc-lamp, giving 46,000 foot candles per sq. in. and a line cord and a socket. The price is $39.95. Burton Mfg. Co., 11201 W. Pico Blvd., Los Angeles 64, Calif., offers a free brochure on this system, listing accessories and other units.
Karl Heitz, Inc.
DITTO CAMERA STOCK
$18.50
DITTO CAMERA STOCK for the Ditto 99 rapid sequence, 35-mm camera does not use a cable release to trip the shutter. This is accomplished by means of a lever device which presses against the shutter release button on the camera body. Ditto Camera Corp., 527 Fifth Ave., New York 17, N. Y., claims this system to be exceptionally smooth and efficient, enabling the photographer to take 12 pictures on one winding of the Ditto 99. A nose and a shoulder rest combine for rock-steady support. The price is $18.50.
Karl Heitz, Inc.
COLOR DUPLICATIONS
COLOR DUPLICATIONS in stereo, 35-mm slides, and filmstrips are announced by Bebell and Bebell Color Labs., Amateur Services Div., 108 W. 24th St., New York, N. Y. They also feature enlargements of cropped transparencies and filmstrips made from individual slides, with the inclusion of text and drawings, if supplied. Duplicates are 50 cents for 35-mm, 80 cents for stereo pairs, both in cardboard mounts. At a slight increase in price, they may be returned mounted between glass. Price list of the service is available.
Karl Heitz, Inc.
DIAFIX 35
$21
DIAFIX 35 is a strip contact printer for 35-mm film. A manually operated gear moves perforated printing paper from a closed metal cassette along with the negative filmstrip into position on a metal channel. Exposure is then made in a darkroom under an enlarger light. Masks for 35-mm and smaller size negatives are included. Distributed by Burke & James, Inc., 121 S. Wabash Ave., Chicago 4, III., the price is $21.
Karl Heitz, Inc.
BROOKSMOUNT
$3
BROOKSMOUNT stereo mounts, designed for projection mounting, come in distant, medium, and close-up spacing and are made so that each pair can be correctly aligned horizontally. Accurate vertical alignment is horizontal. The manufacturer also states that stereos can be mounted so that no projector adjustment is necessary. Die cut from durable black paper, they can be used as paper mounts or between glass with tape or metal frames. A package of 100 frames in all three assortments plus labels is priced at $3; a deluxe package including a DuoSlide File is $3.50. More information and samples available from Brooks Mfg. Co., 1514 Astor P1., Cincinnati 24, Ohio.
Karl Heitz, Inc.
PHOTO-FACT FINDER
$1
PHOTO-FACT FINDER, a dial guide, controls contrast in black-and-white photographs when used in conjunction with an exposure meter. A product of Fact-Finder Pub., 470 Midvale Ave., Los Angeles 24, Cal., the price is $1.—
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what's new

Trade Notes and News

All data and descriptions ascribed to products listed herein are those claimed by the manufacturers and distributors, and listings are not to be construed as endorsements by POPULAR PHOTOGRAPHY. For further information write to address given in trade note.

CAMERAS & ACCESSORIES

ALPA XENON, a Schneider 50-mm f/1.9 camera, is imported by Karl Heitz, Inc., 150 W. 54th St., New York 19. Its automatic mechanism allows groundglass focusing at full aperture. for pictures taken at any stop from f/1.9 to f/16. Vibrationless mirror flip-up is utilized to close tile diaphragm to the preselected stop and release the shutter, the mirror then returning to viewing position as the diaphragm reopens to full aperture. Prices start at $319 for the straight reflex; the prism reflex type with automatic Xenon is $398, and the same plus rangefinder is $429.

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FX 55 CAMERA is an improved model of the FX High Precision SingleLens Reflex; is imported by Kine Camera Co., 11 W. 20th St., New York. It has a single flash connection said to be perfectly synchronized for both electronic and standard flashguns. Included in features are focal-plane shutter with ½ to 1/500 speeds, eye-level prism finder, coupled film advance and shutter cocking, and a preset diaphragm control. Price, with f/2.8 Will-Wetzlar lens, is $99.50; with f/2 Zeiss it’s $220.

KODAK RETINA IIIc 35-mm Camera, with a built-in exposure meter, interchangeable lens components, and rangefinder, has been added to Eastman Kodak Co.’s line of precision cameras. The rear element of its f/2 lens is fixed while the front element may be replaced by either of two sixelement components to form a wide-angle or semi-telephoto objective. Other features are thumb-action film-advance lever and a film-channeling plate which holds the film flat with minimum pressure. The doubleexposure-prevention control may he released to permit intentional double exposures. Price of the new Retina with standard 50-mm lens is $185: 80-mm component costs $82.50 and 35-mm $62.50.

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SPY CAMERA is smaller than a matchbox and weighs ¾ oz. It features an f/4.5 lens; 1/30 sec shutter; optical viewfinder; and an exposure counter. American Homecraft Co., 3714 Milwaukee Ave., Chicago 14, 111., guarantees it to take sharp, crystal-clear pictures. The price, including three rolls of film is $3.98: three rolls of eight exposures each are 87 cents.

NIKON S-2 is announced by Nikon Incorporated, 277 Fifth Ave., New York 16. An improved viewfinder shows a life-size image, facilitating hair-line focusing by means of the long-base coincident range-finder. New features are rapid film transport and “Hi-Speed” rewind, the latter operating by means of a lever crank foldable into the rewind knob. Synch settings are effected through rotation of a calibrated dial. A description of the many other features of the 35-mm Nikon S-2 may be had by writing the company, or through your dealer. Price of the camera is $299.50 with standard 50mm Nikkor f/2 lens; with f/1.4 it is $345.

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TOWER 25 REFLEX CAMERA, announced by Sears. Roebuck and Co., has the Nikkor ƒ/3.2 lens and click stops to ƒ/22. Features include rapid film advance crank synched shutter for "X” speedlight and standard flash, and speeds from 1 sec to 1/500, plus Bulb. The number of exposures made is shown in a window and a focusing hood pops into position with sportsfinder and shielded magnifier. A depth-of-fleld chart is on the focusing knob and a positive-locking camera back has the tripod socket in its center. Price is $149.50.

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REVERE “36” 16mm Revere movie camera is being introduced by Revere Camera Co., Chicago 16. It has a 1in. f/2.5 Normal Cine Raptar lens; simplified magazine loading; a new objective finder; ratchet winding key for fast operation; long-run spring motor. There’s a simplified exposure dial and provision for single-frame exposure: there are five speeds. Price with the f/2.5 lens is $139.50; with other faster lenses the cost is higher.

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BODY CAPS in bayonet or screw mounts for Leica, Kine Exakta, Praktica, and Contax S cameras are available from Spiratone, Inc., 49 W. 27th St., New York 1, N. Y. Price is $1 each.

PRICE REDUCTIONS are announced on items of the Nikon line. The Nikon 50-mm f/1.4 is now $299.95 and the 85-mm f/1.4 is $299.50. Nikkor lenses are approximately $10 less apiece. Further information available from Nikon, Inc., 277 Fifth Ave., New York, N. Y.

LENSES & ACCESSORIES

VISTASCOPE is now available for home-movie cameras, and is distributed by Vistascope Corp., 100 Central Park South, New York. The lens attaches to 8and 16-mm movie cameras and projectors. On the camera it “squeezes" the view to get considerably wider subject matter on a given film. Placed on the projector lens it “unsqueezes” the compressed images and thus provides a wider picture, which is said to be superior in quality and definition to any professional 35-mm film yet developed. The 8-mm type costs $75 and the price of the 16-mm attachment is $125.

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WESTAGON 50-mm, f/2-0 lens with fully automatic diaphragm is offered by Exakta Camera Co., 705 Bronx River Rd., Bronxville 8, N. Y. It is a 6-element lens specifically designed for Exakta Cameras, Model I, II, V, VX, and Automatic VX. In use, the diaphragm is preset and the camera focused at full aperture. Pressing the release button then closes the lens to the preselected aperture as the shutter is tripped. Price is $110 for standard model; for use with Automatic Exakta VX with waist-level finder it is $279.50. Available only from dealers.

500MM TEWE TELEGON TELEPHOTO LENS for Exakta cameras has been added to the imports of Exakta Camera Co., 705 Bronx River Road, Bronxville 8, N. Y. The fourelement lens is constructed accord-constructed according to Petzval calculations and is said to have high light intensity. Telegon stops down to f/22, has a maximum aperture of f/5, and focuses from 10 ft to infinity. Its mount is of ebony. Pictures may be taken from a vertical or horizontal position through use of a tripod-adapter thread mounted in a circular rotating mount. Price is $450, with immediate availability.

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CINECESSORY KIT for 8-mm movie makers is announced by Elgeet Optical Co., 838 Smith St., Rochester, N. Y. The kit includes a 4x wide-angle attachment for the projector lens, an Elgeet 6.5-mm ƒ/2.5 wide-angle camera lens, and a similar 1½-in. telephoto lens. Prices of camera lenses are, respectively, $39.95 and $40.95, and the attachment is included in the three-way Kit Box without extra charge. The offer expires March 14.

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ELGEET OPTICAL CO., 838 Smith St., Rochester, N. Y., announces two new lens-accessory sets for 8-mm movie cameras. The first (illustrated) is for Bell & Howell 220 and 252 movie cameras. It consists of an Elgeet Cinematar telephoto attachment, a wideangle attachment, and a wide-angle viewfinder. The second set, for Brownie movie cameras, includes the telephoto attachment, the wideangle attachment, and a combination telephoto-wide-angle combination viewfinder. Price of either set is $38.80.

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CONTAFLEX SUPPLEMENTARY LENSES now are made by Spiratone Inc., 49 W. 27th St., New York. Finished in satin chrome, they are coated and colorcorrected and sold in a plush-lined leather case. They screw directly into the Contaflex lens and are interchangeable. Price of either telephoto or wide-angle attachment is $16.95 and the set costs $29.95. A second Spiratone product is E-EZUMAR enlarging lens of 2-in. focal length and ƒ/3.5 maximum aperture. Price, with mounting flange, is $7.95.

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PROJECTION & VIEWING EQUIPMENT

PRICE REDUCTIONS are announced by the Keystone Camera Co., Inc., Hallet Sq., Boston, Mass., through its complete line of 8and 16-mm cameras and projectors.

SCHOOLMATE is a new multi-purpose slide and filmstrip projector offered by TDC division of Bell & Howell, 3512 N. Kostner Ave., Chicago. It is available in 300and 500-watt models costing, respectively, $59.75 and $75. Both have an ƒ/3.5 Trionar lens in helical focusing mount, Venturi-type blower cooling, and accept singleand double-frame filmstrips and 2x2 slides in any standard mount. A manual 2x2 slide changer is included, and the projector accepts the TDC SelectronSemimatic slide changer ($12,50) with its Selectrays ($1.50).

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REVERE “777” 8MM MOVIE PROJECTOR is a new product of Revere Camera Co., 320 E. 21st St., Chicago 16. which has a single control effecting rapid change from forward projection to reverse, and a sliding control knob providing quick power rewind with safety feature. The lens is a ¾-in. f/1.6 and the light source is a 500-watt lamp, with 750-watt optional. Lifetime lubrication is a feature. Price of “777” is $127.50 with either lamp.

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STEREO ”50” VIEWER does away with the need for changing stereo slides one at a time. Up to 50 slides can be loaded at once. Turning a knob brings a new slide into view. This viewer plugs into any light socket and is claimed to eliminate constant focus changing. The price is $44.95 and more information is available from the Stereo ”50” Viewer Corp., 946 Cahuenga Blvd., Hollywood, Calif.

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SOUND PROJECTION EQUIPMENT

VIEWLEX VIEWTAPE is a tape recorder and playback unit introduced by Viewlex, Inc., 35-01 Queens Blvd., Long Island City 1, N. Y. its compartmentized case accommodates any of the Viewlex 150, 300, or 500-watt projectors. The sound unit uses “A” tape on five-inch reels and has all recording accessories. It records on half of the tape, which is then reversed to utilize the other half, providing a full hour of recording. Prices, complete with projector, from $157 to $236.

MUSIC FESTIVAL is the name of a new table model tape recorder, a product of Bell & Howell Co., 7100 McCormick Rd., Chicago 45, III. It has a multip1e speaker system : two “woofers” for low tones are placed on opposite sides of the unit while two “tweeters” for high tones are side by side behind the grille. Capstan, feed, and take-up reels have independent motors, claimed to eliminate wow and flutter. Some other features are new interlock push buttons to prevent accidental erasure or breaking of tape; drop-in threading: dual-speed operation: and a program indicator for instant location of any recording on the tape. Model 300-M (mahogany) is proced at $299.50, 300-B (blonde) at $314.50.

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FLASH

FR CORP., 951 Brook Ave., New York 51, N. Y., announces an electronic flash unit for X-synch shutter cameras, with these features: operates on 4 flashlight batteries (450-v). 300 flashes per set; 5 to 10 sec interval between (flashes; flash duration of 1/500 sec; 60 w-sec energy input; guide numbers of 50 for Kodachrome and 80-100 for new Ektachrome; and a coiled cord for off-camera flash. Complete with power pack (2½lb), universal mounting bracket and cord, the price is $54.95.

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POCKET FLASH unit for the Polaroid Highlander camera slips onto the flash shoe and has a built-in test light to warn of defective bulb, battery, or connection. Price of the standard model is $5.95; B-C model, including batteries is $8.95. Manufacturer is Camera Optics Corp., 101 W. 47th St., New York 36, N. Y.

SUPER CONTROLITE, a new electronic flash import from England, is distributed here by J. A. Maurer, Inc., 37-01 31st St., Long Island City 1, N. Y. It is powered by two 90-volt batteries and employs an SF 14 flashtube. Shape of the effectively plated reflector is said to eliminate hotspots; the trigger circuit is shockproof and other circuits waterproofed. Recharging time is less than two sec and the flash factor is 100 with HP3 roll film when extending the development 40 percent. Price is approximately $75.

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GENERAL ELECTRIC. Nela Park, Cleveland 12, Ohio, announces that over 10 million M2 flashbulbs have been placed on the market in only eight months. Box camera users are assured of 100 percent success for blackand-white pictures, it is claimed, with even better results obtained on focusing-type cameras with F or X synchronization settings, with an exposure time of no less than 1/50 sec. Many flash units taking the M2 bulb are now on the market.

CAMERA OPTICS CORP., 101 W. 47th St., New York 36, N. Y., is the manufacturer of an adapter-reflector for maximum light transmission of the M-2 flashbulbs. This reflector unit slips into standard bayonet flash sockets, and contains its own bulb ejector. The price is $1.25 and it is available at photographic dealers or from the manufacturer.

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CONNECTING CORD #67-1 for the Sawyer View-Master Personal stereo camera and Heiland electronic flash units is announced by Sawyer’s lnc., Box 490, Portland 7, Ore. This 14-in. cord comes with a standard household plug on one end and a screwtype attachment on the other. Price is $2.

STROBO RESEARCH, Milwaukee, Wls., has been purchased by Graflex, Inc., Rochester, N. Y. Principal Strobo Research products are Stroboflash, Multistrob, and Teleflash units, plus power packs and other accessories. Strobo Research will be continued as a wholly owned subsidiary of Graflex.

MISCELLANEOUS

KODAK EKTACHROME, rated three times faster than Kodachrome film, is being produced in popular miniature camera sizes. Eastman Kodak Co., Rochester, N. Y., announces Daylight Type and Type F film in the 35-mm size (20 exp) and Bantam 828 (8 exp). Prices are. respectively, $1.85 and $1. Due to changes in manufacturing for these small sizes, Process F-2 Ektachrome Processing Chemicals must he used for developing the transparencies. Unsatisfactory results are obtained with the old processing chemicals.

ENTECO 85C FILTER, required for use with Type F Ektachrome film in daylight has been made, following the exact transmittance curve furnished by the film manufacturer. It does not replace the Type A (85) filter recommended for daylight exposure of Type A Kodachrome film. Prices, depending upon size, start at $1.50. Literature is available from Enteco industries. Inc., 610 Kosciusko St., Brooklyn 21, N. Y.

EKTACHROME PROCESSING is announced by Pavelle Color, Inc., 533 W. 57th St., New York 19, N. Y. Processing prices are $1.25 for a 20-exp, 35-mm cartridge; and 95 cents for a roll of Bantam 828.

POSTAMATIC is a pocket postal scale, giving first-class and air-mail postage readings up to four ounces. It is handy when sending photos or proofs in the mail, saving time and money. A product of the Postamatic Co., Dept. 854, 1594 Belfield Ave., Philadelphia 41, Pa., it costs $1.

EASTMAN KODAK COMPANY announces price reductions—on the Brownie Holiday Camera, from $3.95 to $2.95, and on the Kodak Pony 135 Camera, Model B, from $34.75 to $29.75. The prices are list and include Federal tax.

MOUNTING SERVICE for purchasers of duplicate stereo pairs is announced by Eastman Kodak Company. Orders must be sent to Kodak in Rochester through a photo dealer. The complete cost for mounted pairs is 70 cents for less than fifty duplicates; in lots of fifty the price is 50 cents per pair. Prices of unmounted pairs are: less than fifty, 60 cents; fifty or more, 40 cents.

OMEGA D-2 ENLARGER is introduced in a modernized version. Simmon Bros., Inc., 30-28 Starr Ave., Long Island City 1, N. Y., announce increased strength and rigidity in their product to make it withstand greater vibration without endangering sharpness; a gearless friction-type focusing mechanism for finger-tip control: a hand wheel with rack-and-pinion movement for quick and smooth adjustments on any size print; an 18-diameter baseboard; enlargements from negatives up to 4x5; interchangeable double Condensers matched to lenses, which are interchangeable in focal lengths of 2 to 6⅜ in.; and a ventilated lamphouse for low negative temperature. An Omegalite attachment converts it to a diffusion enlarger. Prices start at $164.50. Additional information available from the manufacturer.

STARR LENS CLEANING KIT now comes in a plastic carrying case. Designed for use with coated lenses, it contains a camel’s hair brush in a lipstick case and 50 sheets of lens gauze. A product of Starr Corp., 49 W. 19th St., New York, N. Y., it is sold at camera stores for $1.

ZIRCONIUM ARC LAMP and Power Supplies offers intense, yet cool lighting for photomicroscopy and other uses. A 2-watt power supply includes a 0.003-in. Zirconium concentrated arc-lamp, giving 46,000 foot candles per sq. in. and a line cord and a socket. The price is $39.95. Burton Mfg. Co., 11201 W. Pico Blvd., Los Angeles 64, Calif., offers a free brochure on this system, listing accessories and other units.

DITTO CAMERA STOCK for the Ditto 99 rapid sequence, 35-mm camera does not use a cable release to trip the shutter. This is accomplished by means of a lever device which presses against the shutter release button on the camera body. Ditto Camera Corp., 527 Fifth Ave., New York 17, N. Y., claims this system to be exceptionally smooth and efficient, enabling the photographer to take 12 pictures on one winding of the Ditto 99. A nose and a shoulder rest combine for rock-steady support. The price is $18.50.

COLOR DUPLICATIONS in stereo, 35-mm slides, and filmstrips are announced by Bebell and Bebell Color Labs., Amateur Services Div., 108 W. 24th St., New York, N. Y. They also feature enlargements of cropped transparencies and filmstrips made from individual slides, with the inclusion of text and drawings, if supplied. Duplicates are 50 cents for 35-mm, 80 cents for stereo pairs, both in cardboard mounts. At a slight increase in price, they may be returned mounted between glass. Price list of the service is available.

DIAFIX 35 is a strip contact printer for 35-mm film. A manually operated gear moves perforated printing paper from a closed metal cassette along with the negative filmstrip into position on a metal channel. Exposure is then made in a darkroom under an enlarger light. Masks for 35-mm and smaller size negatives are included. Distributed by Burke & James, Inc., 121 S. Wabash Ave., Chicago 4, III., the price is $21.

BROOKSMOUNT stereo mounts, designed for projection mounting, come in distant, medium, and close-up spacing and are made so that each pair can be correctly aligned horizontally. Accurate vertical alignment is horizontal. The manufacturer also states that stereos can be mounted so that no projector adjustment is necessary. Die cut from durable black paper, they can be used as paper mounts or between glass with tape or metal frames. A package of 100 frames in all three assortments plus labels is priced at $3; a deluxe package including a DuoSlide File is $3.50. More information and samples available from Brooks Mfg. Co., 1514 Astor P1., Cincinnati 24, Ohio.

PHOTO-FACT FINDER, a dial guide, controls contrast in black-and-white photographs when used in conjunction with an exposure meter. A product of Fact-Finder Pub., 470 Midvale Ave., Los Angeles 24, Cal., the price is $1.—